What’s The Difference?
Media Kit General Press Release Event Press Release Media Advisory Pitch Letter Brochure Obesity Stats Factsheet Healthy Eating Tips Factsheet
Generic brands are just as healthy and are cost efficient.
What’s the Difference? Mass Communications Department 3219 College St. Savannah GA, 31404
FOR IMMEDIATE RELEASE: February 22, 2012 Contacts: Jasmine Sams (912) 665-2030 Email: jap2pr@gmail.com Savannah State University Students Take to the Streets to Make a Difference in the Fight Against Child Obesity On Saturday, February 25 four Savannah State University Mass Communications students, take their “What’s the difference?” Campaign out into the Savannah community. From 11am-3pm, armed with helpful hand-outs, going door to door, the “What’s the Difference?” Campaign challenges the families of Savannah to purchase healthy generic options in an effort to lower the growing rate of child obesity. Coupons and chances to win Kroger gift certificates to get families started down a healthy path will be given out also. “Our campaign shows the families of Savannah that eating healthy can be cost effective and it is crucial in saving the quality of life for the next generation”, says Patrice Rogers, one of the group members. Jasmine Sams, Ashleigh Bing, Patrice Rogers, and Pya Langley, make up the PRSSA Bateman Case Study Competition group, JA(P)^2 (squared). The United Way is serving as this year’s competition client. About “What’s the Difference? “Campaign The “What’s the Difference?” campaign is to increase awareness of the effects of obesity amongst the citizens of Savannah, GA. The campaign places emphasis on the cost effectiveness of generic foods against the leading brands and challenges parents and children to find the difference. Our research showed that in our community the #1 is buying healthy food that is not costly. About Bateman Case Study Competition Established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students realworld experience that can translate to resume additions, portfolio pieces and even jobs About PRSSA The Public Relations Student Society of America (PRSSA) is an organization for students interested in public relations and communications. PRSSA is made up of more than 10,000 students and advisers organized into 300 plus Chapters in the United States and one in Argentina. PRSSA is headquartered in New York City, and led by a National Committee of PRSSA and PRSA members. ###
Generic brands are just as healthy and are cost efficient.
What’s the Difference? Mass Communications Department 3219 College St. Savannah GA, 31404
FOR IMMEDIATE RELEASE: February 22, 2012 Contacts: Jasmine Sams (912) 665-2030 Email: jap2pr@gmail.com Savannah State University Students Take it to the Streets to Make a Difference in the Fight Against Obesity On Saturday, February 25 four Savannah State University Mass Communications students, take their “What’s the difference?” Campaign out into the Savannah community surrounding the Gwinnett street Kroger. From 11am-3pm, armed with helpful hand-outs, going door to door, the “What’s the Difference?” Campaign challenges the families of Savannah to purchase healthy generic options in an effort to lower the growing rate of child obesity. Coupons and chances to win Kroger gift certificates to get families started down a healthy path will be given out also. “Our campaign shows the families of Savannah that eating healthy can be cost effective and it is crucial in saving the quality of life for the next generation”, says Patrice Rogers, one of the group members. Jasmine Sams, Ashleigh Bing, Patrice Rogers, and Pya Langley, make up the PRSSA Bateman Case Study Competition group, JA(P)^2 (squared). General Mills is the competition’s sponsor and the United Way is serving as this year’s competition client. The “What’s the Difference?” campaign is to increase awareness of the effects of obesity amongst the citizens of Savannah, GA. The campaign places emphasis on the cost effectiveness of generic foods against the leading brands and challenges parents and children to find the difference. Our research showed that in our community the #1 is buying healthy food that is not costly. Established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. The Public Relations Student Society of America (PRSSA) is an organization for students interested in public relations and communications. PRSSA is made up of more than 10,000 students and advisers organized into 300 plus Chapters in the United States and one in Argentina. PRSSA is headquartered in New York City, and led by a National Committee of PRSSA and PRSA members. ###
Generic brands are just as healthy and are cost efficient.
What’s the Difference? Mass Communications Department 3219 College St. Savannah GA, 31404
FOR IMMEDIATE RELEASE: February 23, 2012 Contacts: Patrice Rogers
(404) 644-7159 Email: jap2pr@gmail.com
Go Generic for Health: “What’s the Difference?” Campaign Who: PRSSA Savannah State University Chapter, JA (P)^2 Bateman Case Study competition group What: “What’s the Difference?” Campaign Where: Downtown Historic District (covering areas between Park and Gaston from Lincoln to East Broad) When: Saturday February 25, 2012, 11am-3pm Why: The purpose of the Go Generic for Health event is to inform the Savannah community of our message of equipping Savannah families with tips to live health cost effective lives. Going door to door will ensure that we are reaching the families. About What’s the Difference? Campaign The “What’s the difference?” campaign is the result of a call to action from the PRSSA/Bateman Case Study competition. The campaign goal is increase awareness of the effects of obesity amongst the citizens of Savannah, GA by displaying the cost effectiveness of generic foods against the leading brands. Connecting with children and parents through the web and in-person, we hope to bring about a change to those suffering from obesity and prevent others through cost effective, healthy food choices ###
Generic brands are just as healthy and are cost efficient.
What’s the Difference? Mass Communications Department 3219 College St. Savannah GA, 31404
Dear Kathleen Parker, Destroy it now, fix it later: how outrageous? Today people are surrounded miracle weight-loss pills, shakes and a new personal trainer DVD trying to jump through your television each night. With this phenomenon in America the people who are not benefiting from these quick fix products are children. 1 in 3 American children are considered obese. The example we are setting for our children is only preparing them to fix a problem that could have never happened had they been properly taught healthy life skills. The “What’s the difference?” Campaign is committed to educating children and their parents on cost effective ways to live a healthier life to help stop the growing rate of child obesity. We found in our research that many of Savannah families are physically active but are financially disadvantaged, requiring more assistance for healthy food options. Also the perception that generic is not as good was found in our research, we intended to change that. Savannah Morning News readers will benefit greatly from knowing more about the ways they can help fix the problem of child obesity now. Investing your time in this story will resonate with your readers. I will contact you within a week to give more information. If you have any questions, please feel free to contact me at 404-644-7159 or via email at jap2pr@gmail.com. I look forward to speaking with you.
Sincerely,
Patrice Rogers
Generic brands are just as healthy and are cost efficient.
WE NEED YOUR SUPPORT What’s The Difference The campaign will be nothing without the support from the community. Generic brands are just as healthy and are cost efficient.
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Mass Communications Dept. 3219 College St. Savannah, GA 31404 Phone: 404.644.7159 Email: jap2pr@gmail.com continueyoureducationcampaign.weebly.com
What does “What’s the Difference” mean? The “What’s the Difference?” Campaign challenges the families of Savannah to purchase healthy generic options in an effort to lower the grow-
Survey Says: There were 100 surveys completed throughout the City of Savannah, GA.
Fresh produce. Even small price differ-
Based on the results from the study:
fruits and vegetables can really add
ing rate of child obesity.
The “What’s
paign
Girls Scouts of America Focus Group
ated to
amongst the citizens of Savannah, GA. The campaign places emphasis on the cost effectiveness of generic foods
Conducting surveys at a church in Savannah, GA
ics. When buying produce, use your senses - sight, smell, touch - to judge freshness and quality, rather than the
52% of parents exercise with their children
Organic food. All products must meet
61% of parents allow their children to eat sugary and fatty foods once a week, 66% feel that eating fast food once a week is appropriate
the same USDA standards if they're la-
36% of parents purchase healthy or organic foods
way and 365 Organics from Whole
43% of parents sometimes purchase healthy or organic food
the generic versions of organic milk,
85% of the parents that participated in the study were female
83% of those females were AfricanAmerican averaging the age of 40
51% of the given females made less than 20,000 per year.
against the leading brands and challenges parents and children to find the
known brands and head for the gener-
label.
increase
awareness of the effects of obesity
up, so consider skipping over well-
62% participate in sports
camwas cre-
83% of children participate in recess during school
ences on everyday purchases such as
the Difference?”
What you need to know?
difference.
beled "organic." So why pay more for a name brand? Try buying store-brand organics such as O Organics from SafeFoods. You can also save money on tomato sauce, and peanut butter
Packages for event.
What’s the Difference? Mass Communications Department 3219 College St. Savannah GA, 31404
9 Tips for Healthy Eating
Obesity has been defined as a condition in which excess body fat has accumulated to an extent that health may be adversely affected. The classification of overweight and obesity allows the identification of individuals and groups at increased risk of morbidity and premature mortality.
Body Mass Index (BMI) provides the most useful population-based measure of obesity. For adults, a BMI of 30.0 or greater is obese. Classifications of BMI for children are derived from Growth Charts that show the distribution of weight-for-height across a range of ages and sex for a reference population. Children with a BMI-for-age >=95th percentile are classified as obese.
Obesity in children and youth is a significant public health problem in Georgia Percentages of obese* children and youth in Georgia
20,500 (15%) children aged 2-4 years in the Women, Infant, and Children (WIC)† program are obese 28,000 (24%) third grade children‡ are obese
43,000 (15%) middle school students¶ are obese
55,000 (12%) high school students¶ are obese
The percentage of obese adults is rising rapidly in Georgia The percentage of obese adults has increased rapidly in all regions of the state:
30% (2 million) of civilian adult, non-institutionalized Georgians† are obese
The percentage of obese adults in Georgia is above the Healthy People 2010 target (15%) and currently does not meet the Healthy People 2020 national goal (20%). ###
Generic brands are just as healthy and are cost efficient.
What’s the Difference? Mass Communications Department 3219 College St. Savannah GA, 31404
9 Tips for Healthy Eating 1. Drink plenty of water. It is suggested that we consume 8-10 glasses per day. This includes water that we get from foods and other drinks that we have. 2. We all know that eating fresh fruits daily is advised. If you eat them directly after a meal your body will store it away as unused energy. 3. You should eat a protein with each of your meals. Some excellent sources of protein would include fish, beans, meat, protein bars and shakes. 4. Start a regular exercise program. If you are not in the habit of exercising start out slow and work your way up to something that is more strenuous. Choose something that you enjoy doing. If you enjoy the type of exercise your chances of continuing it over the long term increases. 5. Include raw vegetables into your daily diet. Nutritionists tell us that the darker the vegetable is the richer it is in nutrients. Concentrate on the ones that are dark green, dark purple and dark orange. 6. You should eat smaller meals with snacks in between. Eating every two to three hours is optimal. This will help you to naturally increase your metabolism and that is essential to healthy weight control. 7. Include fatty acids into the diet. Ground up flax seed is a good source to have with foods or cereals. It also gives you fiber. 8. Eat foods that are high in fiber. These foods will help you control cholesterol levels as well as giving you the feeling of feeling fuller. 9. Raw nuts and seeds are a good source of essential fatty acids. You should limit the amount to about a handful. These fatty acids not only help us burn fat but also assure that we have healthy hair, skin and nails. ###
Generic brands are just as healthy and are cost efficient.
Jasmine Sams Patrice Rogers Ashleigh Bing (404)644-7159 Jap2pr@gmail.com continueyoureducationcampaign.weebly.com