welcome!
Welcome to the 2024 EIM Auction Celebration! The members of this year’s leadership team and committees have been working hard to put together this event. Designing, planning, producing, and now executing the 2024 auction has been one of the most educational and rewarding experiences during our time at Cal Poly.
With this year’s theme of “Experience the Excellence,” our goal is to highlight all of the amazing opportunities and connections the Experience Industry Management department affords its students. We have overseen and curated every aspect of this event from start to finish. Through the process of submitting requests for proposals, analyzing bids, developing a budget, soliciting high-quality auction items, creating social media marketing campaigns, developing brand guidelines and designing tonight’s experience - we have gained a deeper understanding of what it means to “Learn by Doing.”
It is our pleasure to have you join us this evening.
We hope you “Experience the Excellence” our department has to offer. Thank you so much for your generosity and support through this amazing opportunity. Please enjoy this special night!
how it works...
Silent Auction
Make sure you have the Handbid® app downloaded. You can browse all silent auction items from there and bid on the app. Or, you can scan the corresponding QR codes found around the event that will take you directly to that auction lot.
Live Auction Portion
Follow the auctioneer’s lead. Raise your program with your bidder number (located on the back) to face the auctioneer and spotters. This indicates a commitment to buying that item. The highest bidder wins!
Check-Out Procedures
Check your Handbid® app to make sure it is updated with the correct credit card information. If you have won a silent or live auction lot or contributed to our Fund-in-Need, your invoice will be updated and your card on file will be automatically charged.
If you have won an auction package, you are going to have items to pick up at the end of the night. Make sure to stop by the checkout desk on the way out to claim them.
Scan the QR code below using your smartphone. That will lead you to the online donation website. Or, you can type the link below into your browser:
https://events.handbid.com/auctions/experience-theexcellence-2024-eim-fundraiser/donations
Scan the QR code to donate!
event team
Faculty Advisor Alumni Advisor
Jenn Prentice
Executive Council
Brooke Campbell
Brooke Nicole Events
Komalpreet Assi – Operations, Risk and Alcohol Chair
Ella Atalla – Marketing and Graphics Chair
Nicole Douglas – Auction and Registration Chair
Andrea Esquivel – Auction and Ancillary Events Chair
Colleen Hotz – Event Design Chair
Maneesh Kumar – AV, IT Leadership
Mimi Raytis – Sponsorship Chair
Registration Committee
Isabella Leyva Ciera Morrow
Rian Heal
Finance and Forms Committee
Reece Kennerson
Ava Grant
Operations Committee
Taja Maycock Molly Dengler Ava Arpe
Marketing and Graphics Committee
Carmel Johnson Yoav Hessler
Abigail O’Branovich
E D i C i S hi C i
Ancillary Events Committee
Ella Ganter
Rylee Rust
2024 EIM Leadership Team and Committee
BackRow,LefttoRight:ColleenHotz,KomalpreetAssi,AndreaEsquivel,MollyDengler,MimiRaytis,TajaMaycock,YoavHessler,EllaAttala,LizzyPhillipps,Ciera Morrow FrontRow,LefttoRight:ReeceKennnerson,AjaTsutsumi,AvaGrant,JennPrentice,PriscillaEsqueda,IsabellaLeyva,NicoleDouglas NotPictured:Abigail O’Branovich,ManeeshKumar,AvaArpe,RianHeal,RyleeRust,CarmelJohnson,EllaGanter,BrookeCampbell
PhotoCredit:MorganM Davis,CalPolyStudent
5:00 p.m.
Guest Check-In Opens
Silent Auction Opens
Welcome by Event Emcees
Komalpreet Assi & Carmel Johnson
5:30 p.m.
Dinner Begins
Buffet - Old SLO BBQ
Dessert - The S’mores Cart
6:30 p.m.
Silent Auction Closes
Welcome – Dr. Kevin Lin
Special Guest Presentation – Visit SLO CAL
Outstanding Alumni Award – Kelsey Hitchen
7:00 p.m.
Dessert Auction
Live Auction Begins
Auctioneer – Dr. Brian Greenwood
7:45 p.m.
Fund-In-Need
Live Auction Closes
8:00 p.m.
Event Programming Ends
Final Regards
Check-Out Begins
EIM Auction Celebration Presented by:
thank you to our Sponsors
Beverages
Firestone Walker
@firestonewalker
Paso Robles CAB Collective
@pasoroblescab
Whalebird Kombucha
@whalebirdkombucha
Hope Family Wines
@hopefamilywines
Florals
Noonan’s Designs
@noonansdesigns
Catering
Old SLO BBQ
@oldslobbq
Lou Lou Cheese Girl
@louloucheesegirl
Draping
Draping by Kim
@draping bykim
Linen
BBJ La Tavola
@bbjlatavola
Borrowed Blu @borrowedblu
Desserts
The S’mores Cart
@thesmorescart
Apple Farm
@applefarminn
Blush Cake Co.
@blush cake co
Bri’s Sweet Retreat
@bris sweet retreat
Lighting & Photo Booth
Kramer Events @kramerevents
Rentals
All About Events @allaboutevents
Stage
Taylor Rental Party Plus
@taylor rental
Specialty Rentals
Avenue Twelve @avenuetwelve
Stage - Floral Decor & Candles
Glenna Joy Florals
@glennajoyflowers
Signage
Rose & Wrench @roseandwrench
Stage - Banner Gallery Wall - Photos
Theory Print @theoryprint
a special thank you to...
Tonight’s Musical Entertainment
Rebekah Scogin – Harpist Musician and Music Instructor
Our Photographers
Kenneth Bevens
Morgan Elia
Our industry Experts
Brooke Campbell Owner, Brooke Nicole Events
Brooke dedicated countless hours over the past few months to act as the alumni mentor for the EIM Fundraising committee. From theme development to event design and execution, Brooke's expertise and industry connections elevated tonight's event in every way. We are so thankful for your time, mentorship and attention to detail, Brooke!
Maneesh Kumar
Collaborative Space IT Architect, Cal Poly
Maneesh is our 2024 EIM Auction Celebration AV and IT Committee Lead. In addition to taking video footage of venues and videoing interviews for use at tonight's event, Maneesh provided technical expertise and thought leadership to our team. Thank you, Maneesh, for all your work to help showcase the EIM Department.
The Cuesta College Graphic Design Department Award Design – Outstanding Alumni & Honored Guest Awards
silent auction
01
2025 SLO Film Festival VIP Tickets
Tune into your creative side and enjoy two All Access Movie Mogul passes to the 2025 SLO International Film Festival. The festival brings entertainment insiders to the area to screen their films and share industry insights. Your Movie Mogul passes to the 2025 SLO Film Fest include admission to over 200 in-person film screenings located at various theaters in San Luis Obispo, full access to the festival lounge (free drinks included), and tickets to attend all special events. Enjoy the Opening Night Party as you sip on drinks and indulge in delightful food, then explore the various films being presented throughout the weekend. Continue your experience with the King Vidor Awards Ceremony and finally, the Closing Ceremony to the weekend. You and your partner will also have access to online streaming of the films selected for the festival, and access to a satellite festival in Paso Robles.
Courtesy of SLO Film Festival
SLO Downtown Delights Package
Embark on a memorable urban retreat, featuring a luxurious two-night stay at Hotel Cerro in downtown San Luis Obispo and an enchanting evening at the historic Fremont Theatre, accompanied by exquisite wine from Saucelito Canyon. Experience the epitome of contemporary elegance with a two-night stay at Hotel Cerro, nestled in the heart of downtown San Luis Obispo. Immerse yourself in the cultural charm of San Luis Obispo with two tickets to The Wallflowers concert on May 22, 2024 at The Fremont Indulge your senses with a bottle of 2021 Grenache from Saucelito Canyon, renowned for its handcrafted wines that reflect the unique terroir of the Central Coast. Savor the flavors of the region as you toast to cherished moments and newfound adventures.
**Must be 21 and over.
Courtesy of Hotel Cerro, Fremont Theatre, and Saucelito Canyon
silent auction
Dolphin Bay Coastal Retreat
Escape to Dolphin Bay for a relaxing retreat by the sea, complete with a one-night stay in a one-bedroom ocean view suite, dinner and gifts from local boutique, Wildflower Women! Enjoy sweeping ocean views and leisurely walks on Pismo Beach. During your stay, pamper your palate with a gift card to dine at Kanpai Sushi, where the artistry of Japanese cuisine meets the freshest local ingredients. Savor an array of expertly crafted sushi, sashimi, and specialty dishes, perfectly complemented by the restaurant's serene ambiance and attentive service. Also included in this package: a Hammit handbag and Amber Star jacket from Wildflower Women, a women’s clothing boutique just down the street from Dolphin Bay.
Courtesy of Dolphin Bay Resort & Spa, Kanpai Sushi, and Wildflower Women
Seacrest Stay
Indulge in a luxurious two-night stay at the SeaCrest Ocean Front Hotel in beautiful Pismo Beach, complemented by a wine tasting and oyster experience in Avila Beach at Sinor-LaVallee Winery. Continue your getaway with a bottle of Her Majesty – 2019 Reserve Red Wine from Berryessa Gap Vineyards. This enchanting package combines seaside serenity with the sophistication of the Central Coast wine country, promising an unforgettable retreat.
**Must be 21 and over.
Courtesy of SeaCrest Ocean Front Hotel, Sinor-LaVallee, and Berryessa Gap Vineyards
silent auction
Madonna Inn Escapade
Experience the whimsical charm and timeless elegance of the Madonna Inn with this delightful package, offering a perfect blend of luxurious accommodations, paired with a delightful wine tasting experience for six at Biddle Ranch Vineyard, and a fine bottle of wine from Berryessa Gap Vineyards. Your journey begins with a stay at the iconic Madonna Inn, where every room is uniquely themed and adorned with lavish decor, ensuring a one-of-a-kind experience. Embark on a culinary journey with a private tasting for six at Biddle Ranch Vineyard, nestled in the scenic Edna Valley. Complement your experience with a bottle of Her Majesty – 2019 Reserve Red Wine from Berryessa Gap Vineyards, renowned for its dedication to producing premium wines that capture the essence of California's wine country. Whether you choose to enjoy it during your stay at the Madonna Inn or save it for a special occasion, this exquisite bottle promises to elevate any moment.
**Must be 21 and over.
Courtesy of Madonna Inn, Biddle Ranch Vineyard, and Berryessa Gap Vineyards
Mt. Shasta Ski Adventure
Embark on a thrilling ski adventure with this exciting package, featuring lift tickets to Mt. Shasta and a gift card to Mountain Air Sports. Hit the slopes and experience the exhilaration of skiing or snowboarding at Mt. Shasta with two lift tickets for the 20242025 winter ski season that provide access to the mountain's pristine trails and breathtaking vistas. Whether you ' re a seasoned skier or hitting the slopes for the first time, the Mt. Shasta Ski Adventure promises an unforgettable day of outdoor fun and excitement.
Courtesy of Mt. Shasta Ski Resort and Mountain Air Sports
silent auction
Support SLO Sports Package
Support local sports and enjoy a thrilling lineup of events with this exciting package, featuring season tickets to the SLO Blues, an amazing Cal Poly Athletics ticket package, and a mouthwatering meal at Ike's Sandwiches. Cheer on the SLO Blues with 2024 season tickets. Whether you ' re a die-hard baseball fan or simply enjoy a fun day out with family and friends, the SLO Blues season tickets promise an unforgettable sporting experience filled with excitement. Then, get ready to cheer on the Mustangs this 20242025 Cal Poly Athletics season with two tickets to each of the following Cal Poly Athletics games: football, baseball, men’s basketball, men’s soccer, volleyball, women’s basketball, women’s soccer and wrestling. Fuel up for the games with six free sandwich vouchers from Ike's Sandwiches, a local favorite known for their delicious and innovative sandwich creations. Don't miss out on this fantastic opportunity to support SLO sports and enjoy an unforgettable sporting experience with family and friends!
Courtesy of SLO Blues, Cal Poly Athletics, Cal Poly Bookstore, and Ike's Sandwiches
Cambria Charm Package
Experience the beauty and charm of Cambria with this package, featuring exquisite dining at Robin's Restaurant, a private wine tasting at Stolo Vineyards, and one case of Stolo Vineyards wine. Enhance your Cambria getaway with a private wine tasting at Stolo Vineyards, where you'll embark on a journey through the region's terroir with expertly crafted wines. Under the guidance of knowledgeable hosts, you'll sample a selection of Stolo's finest wines and enjoy a barrel tasting, gaining insight into the art of winemaking and the unique character of Cambria's vineyards. Savor the essence of Cambria with a case of 2020 Estate Reserve Pinot Noir from Stolo, allowing you to enjoy the flavors of the region long after your visit.
**Must be 21 and over.
Courtesy of Robin's Restaurant and Stolo Vineyards
silent auction
Morro Bay Package
Embark on a thrilling aquatic adventure in picturesque Morro Bay, California with this exclusive auction lot for two! Begin your adventure by gliding through tranquil waters on a guided two-hour kayak paddle tour expedition, immersing yourselves in the stunning coastal scenery while paddling alongside playful sea otters and majestic birds. Then, dive beneath the waves aboard a Sub Sea Tour for two adults, or choose to kayak along the beautiful waters in a double kayak for an unforgettable above water journey, exploring vibrant marine ecosystems and encountering fascinating marine life up close.
Bid now for the chance to create lasting memories with a partner amidst the natural splendor of Morro Bay!
Courtesy of Sub Sea Tours and Central Coast Outdoors
Cal Poly
Experiences
Indulge in a blend of cultural and culinary delights with this exclusive auction lot featuring two exclusive Cal Poly experiences! Begin your journey with a full tour of the sensory and chemical lab in JUSTIN and J.LOHR Center for Wine and Viticulture, including a barrel tasting of selected wines. During your two-hour experience, savor the flavors of Central Coast terroir alongside knowledgeable experts and finish with tasting snacks and rosé wines Then, immerse yourself in the arts with two premium tickets to a performance of “Mr. Burns” from the Cal Poly Theatre Department. Don't miss this opportunity to savor the essence of California's wine country and enrich your soul with the vibrant performances at Cal Poly!
**Must be 21 and over.
Courtesy of Cal Poly Wine and Viticulture, Cal Poly Performing Arts and Theatre Department
silent auction
Relaxation Package
Indulge in ultimate relaxation with this luxurious package featuring a River Oaks Spa Winemaker's Package gift card and six exquisite bottles of 2020 Reserve Cabernet Sauvignon from Austin Hope Winery. Immerse yourself in tranquility with a 60-minute soak for two in a private tub with a bottle of sparkling wine and artisan cheese served tub side. Then rejuvenate your body and mind with a one-hour Swedish couples’ massage. This package offers a blissful escape from the everyday hustle and bustle.
**Must be 21 and over.
Courtesy of River Oaks Hot Springs Spa and Hope Family Wines
Atascadero Getaway
Embark on a serene getaway to Atascadero, California for the perfect blend of relaxation and outdoor adventure. Start your journey with a peaceful three-night stay at EIM Interim Department Head, Dr. Kevin Lin's charming vacation rental in Atascadero. Nestled amidst the picturesque landscapes of California's Central Coast, this luxurious accommodation provides a tranquil haven where you can unwind and recharge in comfort. Whether you are watching your favorite movie on the big screen projector or practicing your skills on the putting green, this family-friendly ranch allows for a true escape from the city lights. Next, immerse yourself in the beauty of the countryside with a scenic trail ride for two at Covell’s Clydesdales in nearby Cayucos. Mount a majestic Clydesdale horse and meander through the rolling hills, lush pastures, and scenic vistas, experiencing the tranquility and splendor of the Central Coast's countryside firsthand. Fuel up with a $50 gift card to Hidden Kitchen Restaurant in Cayucos. This package is sure to give you a weekend of relaxation and tranquility from the hustle and bustle of everyday life.
Courtesy of Dr. Kevin Lin, Covell’s Clydesdales, and Hidden Kitchen
silent auction
“Lin to Win”
For this one-of-a-kind golf experience, two people get a chance to join our resident EIM golfing enthusiasts, Dr. Kevin Lin and Dr. Brian Greenwood, for a fun and competitive weekend round of golf at San Luis Obispo County's flagship course, Morro Bay Golf Course. Grab a partner to challenge the professors in match play for bragging rights. But the fun doesn't end there! Win or lose, your choice of a drink and appetizer (each player) will follow. Don't miss this opportunity to tee off with Dr. Lin and Dr. Greenwood for a weekend of golf, fun, and friendly competition at Morro Bay Golf Course.
Courtesy of Dr. Kevin Lin and Dr. Brian Greenwood
Ultimate Night Out in San Luis Obispo
Enjoy a special evening in San Luis Obispo with this fantastic package. Start with a delicious dinner for two at Novo Restaurant & Lounge, where you'll savor tasty dishes in a beautiful setting. To elevate your dining experience, we're including a bottle of 2021 Estate Zinfandel from Saucelito Canyon. Let the rich flavors and smooth textures enhance your meal, adding a touch of luxury to your night out After dinner, immerse yourself in the vibrant arts scene of San Luis Obispo with two tickets to a show at the SLO Repertory Theatre. Experience the magic of live theater as talented actors bring captivating stories to life on stage, transporting you to worlds both familiar and fantastical with their skill and passion.
Whether you ' re celebrating a special occasion or simply seeking a night of entertainment and relaxation, the Ultimate Night Out in San Luis Obispo promises an evening of luxury and unforgettable memories.
**Must be 21 and over.
Courtesy of Novo Restaurant & Lounge, Saucelito Canyon, and SLO Repertory Theatre
silent auction
Adventurous Thrill Seeker Package
Calling all thrill-seekers! Prepare for an adrenaline-fueled adventure with this package from Santa Barbara Skydive & Quesadilla Gorilla. Experience the ultimate rush of freefall with $100 off a tandem skydive from Santa Barbara Skydiving. Feel the wind rush past you as you leap from the plane, taking in breathtaking views of the California coastline as you descend back to earth. After your skydiving adventure, use your $25 gift card to Quesadilla Gorilla to satisfy your hunger and celebrate checking off a bucket list item with a bottle of Guy Fieri’s Santo Tequila--signed by Guy himself. Whether you ' re seeking an adrenaline rush or simply looking to indulge in some delicious comfort food, the Adventurous Thrill Seeker Package promises an unforgettable day of excitement and memories.
Courtesy of Santa Barbara Skydiving and Quesadilla Gorilla
Luxe Glamour Experience
Prepare for the ultimate indulgence with our Luxe Glamour Experience package! First, elevate your look with a lash lift and tint, as well as an amazing eyebrow wax at Beauty Box. After you’ve enhanced your natural beauty and achieved flutter-worthy lashes, grab some friends and head to Ambiance in downtown San Luis Obispo for a private party with up to 30 people, complete with wine and charcuterie. As the guest of honor, you’ll receive a $300 gift card to Ambiance as well as a stunning, permanent 14k gold bracelet from the boutique. You and your friends will each receive 25% off one item while you party and shop the night away.
Gather your friends, elevate your style and create some fun memories along the way with the Luxe Glamour Experience!
Courtesy of Beauty Box and Ambiance
silent auction
Surfhouse Boutique Bliss
Embark on an unforgettable coastal retreat with our Surfhouse Boutique Bliss package, offering the perfect blend of sport, surf and sand. Immerse yourself in the laid-back charm of Encinitas, CA with a luxurious three-night stay at the Surfhouse Boutique Hotel. Nestled just steps away from the pristine shores of Southern California, this boutique hotel offers stylish accommodations and personalized service, ensuring a memorable and rejuvenating escape. To enhance your getaway experience, enjoy a bottle of 2022 SLO Coast Reserve Rose’ from Saucelito Canyon, perfectly complementing the coastal ambiance and setting the stage for leisurely evenings spent watching the sunset over the Pacific Ocean. Relax your mind and your muscles at the end of the night with a luxurious bath bomb, candle, and bath soak from Fable Rune.
Courtesy of Surfhouse Boutique Hotel, Saucelito Canyon, and Fable Rune
Appreciate the Arts Package
Immerse yourself in a world of creativity and culture with our Appreciate the Arts Package, designed for those who enjoy the finer things in life. Begin your journey with a visit to the iconic San Francisco Museum of Modern Art, where you'll receive two general admission tickets to explore the museum ' s diverse collection of contemporary and modern art pieces. Continue your arts experience with two tickets to any show at the Cal Poly Performing Arts Center. After a day of art and entertainment, treat yourself to a delicious meal at Urbane Cafe SLO. Each of the two dinners for two packets for Urbane include two free sandwich cards and two free cookie certificates. Whether you ' re a seasoned art aficionado or simply looking to indulge in a day of cultural enrichment, the Appreciate the Arts Package offers the perfect blend of creativity, cuisine, and community.
Courtesy of SFMOMA, Cal Poly Performing Arts Center, and Urbane Cafe SLO
silent auction
Wine Enthusiast's Dream Package
Calling all wine connoisseurs! Embark on a journey through the world of wine with a private tasting at Sextant Winery. Gather a group of up to six people and enjoy an exclusive wine tasting led by Sextant's Vice President of Relations, Amy Griffith. Delight your senses as you sample a selection of premium wines, accompanied by a guided tour of the vineyard, a private tasting, and a delectable charcuterie board, creating the perfect setting for an unforgettable wine adventure. Savor the flavors of California's wine country with two bottles of The Sire – 2019 Reserve Red Wine from Berryessa Gap Vineyards and one bottle of 2021 Muchacho Zinfandel from Saucelito Canyon. Whether you ' re celebrating a special occasion or simply seeking a luxurious wine-tasting experience, the Wine Enthusiast's Dream package promises an unforgettable journey through the world of wine.
**Must be 21 and over.
Courtesy of Sextant Winery, Berryessa, and Saucelito Canyon
Golf & Grapes
Tee off in style with our Golf & Grapes package, offering the perfect blend of outdoor adventure and relaxation. Head to the picturesque Black Lake Golf Course for a round of golf for two. Set against the stunning backdrop of California's Central Coast, Black Lake Golf Course offers challenging fairways and breathtaking views, providing the perfect setting for a memorable day on the links. After your round of golf, unwind and savor the flavors of California wine country with a bottle of Fénix – 2020 Reserve Red Wine from Berryessa Gap Vineyards. Whether you ' re an avid golfer or simply looking to enjoy a leisurely day outdoors, the Golf & Grapes package promises an unforgettable experience filled with fun, relaxation, and the beauty of the Central Coast.
**Must be 21 and over.
Courtesy of Black Lake Golf Course and Berryessa Gap Vineyards
silent auction
Memories at the Chateau
Get an inside look at the winemaking process with Chateau Margene owner/winemaker Michael Mooney or Jon Mooney. This elevated tour and tasting for six people will educate guests on wine-related topics like clonal selections, irrigation practices and harvesting criteria. You’ll also get a first-hand look at the gravity flow grape processing system and wine press used in the making of Chateau Margene wines. Finish up your day in the tasting room inside the winery where guests will taste through Chateau Margene’s current wines as well as select library wines. This package includes one bottle of Timbre Winery 2020 The Hook Syrah and one bottle of Fénix – 2020 Reserve Red Wine from Berryessa Gap Vineyards.
**Must be 21 and over.
Courtesy of Chateau Margene, Timbre Winery, and Berryessa Gap Vineyards
Go Giants Go
Cheer on the Giants in beautiful San Francisco with an exclusive Giants experience including two tickets and parking passes to watch the Giants take on the White Sox on August 19th, 2024. This game is also Harry Potter Night for the Giants, so be ready to be immersed in the magical world of Harry Potter while watching the Giants work their magic. This package is for the ultimate Giant’s fan and is sure to create lasting memories!
Includes:
Two tickets to the 8/19 Giants v. White Sox Game
Parking passes to the game
Courtesy of GCX Corporation
silent auction
California Love Basket by Ah Louis Store
Show your love for the Golden State with this basket full of local goods and California swag! Basket includes:
1 bottle of Talley Vineyards Pinot Noir
1 bottle of Love You Bunches Rosé
Etto Pasta
DePalo & Sons Pasta Sauce
La Panza Ranch Olive Oil
Hearst Ranch Beef Jerky
Templeton Pistachios
Pozo Toffee
**Must be 21 and over.
Courtesy of Ah Louis Store
Queen Bee Caramels
Compartés CA Love Chocolate Pretzel Bar
Ah Louis Store Tote Bag & Chocolate Tin
California State Ornament
California State Keychain
Golden Coast Candle
California Love Sticker
California Poppy Enamel Pin
California Poppy Tea Towel
Score Big With the LA Kings
Experience the thrill of NHL action with four lower-level tickets for the Los Angeles Kings 2024–2025 regular season games! Immerse yourself in the excitement of NHL hockey with four lower-level tickets to witness the Los Angeles Kings in action during the 2024–2025 regular season. Whether you ' re a die-hard hockey fan or looking for an unforgettable sporting experience, these tickets promise an exciting and memorable time for you and your friends or family
Includes:
Four lower-level tickets for a regular-season game of the Los Angeles Kings during the 2024–2025 NHL season
Courtesy of Kings Care Foundation
live auction
Great Pyrenees Puppy
Courtesy of The Marshall Family
Whether you ' re looking for a mellow companion, a vigilant guardian of you house or a powerful working dog to her your animals, this pup does it all. Grea Pyrenees are known for their superior intellect, loyalty, gentleness and workYou will love having this fluffy friend b your side!
McPrice Myers Hilltop Getaway
Courtesy of McPrice Myers and J Dusi Vineyards
Six bottles of J Dusi Paperstreet wines
Six bottles of McPrice Myers wines
Panoramic vineyard views await during your two-night stay for up to six people at the McPrice Myers Hilltop House. The threebedroom, three-bathroom house in Paso Robles boasts an infinity pool, stunning interior design and gorgeous landscapes for you and your guests to enjoy.
This house will be the perfect launching pad for your two-day Paso Robles excursion, which also includes:
Complimentary barrel tastings for six at both McPrice Myers and J Dusi
A vineyard tour of the renowned Paper Street Vineyard with Janell Dusi and McPrice Myers with lunch served at the top of the hill
Concierge service for reservations at other vineyards and restaurants
live auction
Ultimate Bay Area Sports Fan Experience
Courtesy of San Francisco 49ers, GCX Corporation and Golden State Warriors Basketball Academy
Calling all Bay Area Sports Fans! Grab a friend and head to Levi’s Stadium to see if Purdy, Kittle, McCaffery and the rest of the Niners team can bring home the Vince Lombardi trophy. This includes two regular season game tickets during the 2024-2025 season and a 49ers jersey signed by three-time Super Bowl champion, one-time Super Bowl MVP and Pro Football Hall of Famer, Jerry Rice. Continue your Bay Area Sports Tour with two tickets to watch the Giants take on the Dodgers on June 28, 2024, including a fireworks show after the game! Finally, go on the courts with the Warriors with admission for one to the combine clinic of the Warriors Basketball Camp.
Restrictions: Warriors Basketball Academy: Must be redeemed by May 5,2024; Excludes overnight camp sessions and is not valid for camps that have been marked as sold out.
Rod & Hammer Barrel Club Membership
Courtesy of Rod and Hammer and the Marshall Family
Enjoy a one-year membership to the Rod & Hammer Barrel Club where you will work with the distillery team to shape your one-of-a-kind whiskey. Your barrel will be displayed in the Rod & Hammer tasting room and bottled with your custom label for you to enjoy or gift to others. (Approximately 30 bottles produced from the barrel.)
live auction
Viva Las Vegas
Courtesy of Bill Doak, Kirvin Doak Communications, and Bill Love
Let loose in Las Vegas with four nights at an MGM Resort, two tickets to Michael Jackson ONE by Cirque Du Soleil, two additional tickets to another Cirque Du Soleil show and a $300 dining credit to Aria. Whether you want to walk on the wild side or simply enjoy a stroll down the strip, this package is sure to satisfy.
Take Me Out To The Ball Game
Courtesy of Sara Grauf and the San Francisco Giants
Bring the family or take some friends to Oracle Park for the day with four club level tickets to a San Francisco Giants baseball game. This package includes a field visit*, Giants baseball hat and Giants trapper hat, exclusive Giants button down and v-neck shirts, Matt Cain bobble head and a baseball signed by two-time All Star and former World Series MVP, Pablo Sandoval.
Restrictions: Field visit must be mutually agreed upon by both parties in advance of visit for a 2024 regular season home game at Oracle Park, excluding Opening Day, Dodgers, and Yankees games, and to be redeemed by September 2024.
live auction
Custom Blending Session at Timbre Winery
Courtesy of Timbre Winery
Become a winemaker for the day and blend a wine varietal of your choice with Josh Klapper, owner and chief winemaker at Timbre Winery. This custom blending session for two to four people will yield around 30 bottles of wine for you to design and put your own label on, if desired. You won't want to miss the opportunity to learn the craft of winemaking from Josh, whose storied career in the industry includes a 99-point wine.
Fun, Sun, and Sound in Avila Beach
Courtesy of Katie Sturtevant, Avila Beach Golf Resort and Avila Beach businesses
ther you live in SLO County or elsewhere, the Central Coast is calling, and you don't want to miss it! Avila Beach package has it all, including:
One night stay at The Lighthouse Suites in Avila Beach
One night stay at Avila Village Inn
One night stay at The Pacific Motel
Two rounds of golf for two at Avila Beach Golf Course
Two general admission tickets to a concert at Avila Beach Golf Resort
Two VIP Beach Club tickets to two concerts at Avila Beach Golf Resort
Two $40 gift cards to Mulligans
live auction
Iconic Cabernets and Paso Robles Stays
Courtesy of The Paso Robles CAB Collective, Linda Parker Sanpei and Allegretto Vineyard Resort
The lucky winner will receive a mixed case of award-winning wines from members of the Paso Robles CAB Collective. They will also receive a gift certificate for a three-day / two-night experience at the luxurious Allegretto Vineyard Resort, a Tuscan-inspired resort nestled on 20acres in Paso Robles wine country, featuring world-class cuisine, wine tasting, spa, and poolside cabanas. The package also includes a memorable evening at Sensorio, where light and color bring magic to life, and a complimentary vineyard tour and tasting at the Allegretto Wines. This auction lot is certain to create longlasting memories.
Restrictions: The auction lot is for two guests, Allegretto Vineyard Resort accommodations valid for a Thursday and Friday night stay
La Lomita
Courtesy of La Lomita Ranch and Tolosa Winery
Indulge in serenity and Spanish allure at La Lomita Ranch and enjoy a two-night stay at this luxurious Edna Valley property. While you’re there, stop by Tolosa Winery to experience a tasting experience for four. This package also includes one bottle of La Lomita wine and one bottle of 2018 Tolosa 1772 Pinot Noir.
live auction
The Rhythm is Gonna Get You
Courtesy of Live Nation
Lose yourself in the beat and make core memories at a Live Nation concert of your choosing at a California Amphitheater in the 2024 season. This package includes four tickets to any show at one of five Live Nation amphitheaters found throughout California, VIP parking pass and four VIP Club Access passes. To get the party started, this package includes a bottle of Guy Fieri’s Santo Tequila, signed by Guy Fieri himself!
Restrictions: Must give four weeks notice for which concert you are planning to attend.
Luxury Stay in Edna Valley at Marfarm
Courtesy of The Marshall Family
B k i the rolling hills and lush green pastures Luis Obispo County wine country with a ht stay at Marfarm--a luxury vacation l and event space--in the heart of Edna This three bedroom, four bath converted se stable is a magical haven set amongst rds and a private menagerie. Marfarm's s just minutes from downtown San Luis as well as over 20 award-winning Edna ineries. The vacation rental sleeps up to people, and the winner also receives the option to host a party for up to 100 people on the property grounds during their stay.
Restrictions: Stay must be redeemed by December 31, 2024
Current available dates include: May 5-15th, May 19-24th, May 27-June 12th, June 20-25th, June 28-July 10th, July 15-18th, July 28-Aug 1st, Aug 19-September 26th, Oct 1st-Dec 31st
eim department faculty
Dr. Kevin Lin – Interim Department Head
Dr. Marni Goldenberg
Dr. Jerusha Greenwood
Dr. Brian Greenwood
Dr. Keri Schwab
Dr. Sandy Shen
Dr. Pei Zhang
Jenn Prentice
Faculty Lecturers
Kari Duperron
Amber Karson
Autumn Qiu
Dr. Kirk Sturm
Yen Tsutsumi
Jamie Wallace
Office Administration
Kathy Daniels
Emeritus Faculty
Bill Hendricks
Cynthia Moyer
Dr. Carolyn Shank
2024 outstanding alumni award
KELSEY HITCHEN
Head of Experiential and Culture Marketing at Firestone Walker
Attended Cal Poly from 2013-2017
B.S. in RPTA, Concentration in Sport Management and Event Management
Kelsey Hitchen graduated from the EIM department in the spring of 2017 with concentrations in Sport Management and Event Management. During her time at Cal Poly, she served as the Director of Game Day Operations for SLO Blues Baseball and held a leadership position on the Wildflower Triathlon planning committee. In 2017, Kelsey served as the Auction Committee Chair for the EIM Auction Celebration. When she thinks back to her time in the EIM department, Kelsey remembers the relationships she made with her professors as well as her peers and feels that those connections helped springboard her career after graduation.
The EIM curriculum taught her the skills she needed to be effective at her roles with the SLO Blues and Tri-California Events while in college and gave her confidence that she could plan, execute, and assess experiences as needed in her post-graduation roles. Of her experience in EIM, Kelsey says,
“The EIM department is unique in the way the professors care about the students and our educational experience Dr Schwab and Dr Greenwood literally wrote the book on “Learn by Doing,” so the philosophy is deeply woven into everything we do. I wouldn’t be where I am professionally without the guidance and support of my teachers and peers in EIM.”
After graduation in 2017, Kelsey worked as a Recreation Specialist for the City of San Luis Obispo, where she planned and executed community-based, city-hosted events including the SLO Triathlon. In 2019, she began working for Firestone Walker Brewing Company as a Field Marketing Manager and has since worked her way up at Firestone to her current role as Head of Experiential and Culture Marketing. At Firestone, Kelsey is responsible for creating and executing innovative and impactful events, partnerships and sampling strategies that showcase the Firestone brands and values to diverse audiences across the company’s footprint.
Since graduating from Cal Poly, Kelsey has stayed active in her support of the EIM department. She is a regular guest lecturer in Experiential Marketing (RPTA 370) and hires numerous Cal Poly students as field marketers and interns. Kelsey also spearheaded tonight’s donation of Firestone Walker Beer to the EIM Auction Celebration. Kelsey truly exemplifies the professionalism that EIM graduates bring to the workforce and the generosity of spirit that they show to our department
outstanding alumni award
Each year, the Experience Industry Management Department chooses to recognize an alumnus who has made “significant contributions to the EIM Department and the profession.” Let’s look back at the previous Outstanding Alumni Award winners and where they are now.
2023: Robin Laybourn
Director of People Operations Launch Inc.
2022: Corey Lakin
Deputy Director of Community Services City of Irvine
2021: Kevin Bumen
Chief Financial & Commercial Officer San Francisco Airport
2020: Sara (Torres) Terle
Senior Design Strategist Enso Collaborative
2019: Anthonia Edgren
Senior Assistant Athletics Director Cal Berkeley Athletics
2018: Molly Cano
Economic Development & Tourism Manager City of San Luis Obispo
2017: Tobi Jo Greene
Founder & Director The Girls Empowerment Workshop
2016: Karen Knight
Co-Founder Blue Wolf Associates, LLC
2015: Danae Pearce
Owner Old SLO BBQ
2014: Whitney Hrdlicka
Director of Marketing Hope Family Wines
2013: Lindsey Miller
Community Relations PG&E
outstanding alumni award
2012: Jodi Fisher
Naturalist Rancho El Chorro Awarded Posthumously
2011: Elisa Cox
Deputy City Manager City of Ranch Cucamonga
2010: Amy Azzi
Sr. Director of Sports Marketing T-Mobile
2009: Danielle Kranitz
Recreation Services Supervisor City of San Bruno
2008: Mark Nix
Director of Recreation & Community Services City of Mission Viejo
2007: Marcy Maloney
Certified Pilates Instructor Self Employed
2006: Brian Fitzgerald
Chief Operations Manager Douglas County Community Services Department
2005: Mike Brabenec
Owner & Golf Instructor MB Golf Academy
2004: Jody Watty
Director Special Olympics Southern California
2003: Jim Miller
Owner
Miller Event Management, Inc.
2002: Kendi Root
Director of Sales Aimbridge Hospitality Hampton Inn
advisory council members
Sara Grauf
EIM Advisory Council Chair
Sr. VP, Experience Development
San Francisco Giants
Ryan Becker
VP of Communications
Visit California
Megan Brannan
Director, Field Events and Experiences
Oracle Corporation
Kevin Bumen
Chief Financial and Commercial Officer
San Francisco Airport
Elisa Cox
Assistant City Manager
City of Rancho Cucamonga
Chuck Davison
Chairman of the Board
Cal Travel Association
Tom Halen
General Manager
Sacred Rock Inn
Marcelle Hampton
Vice President Account Management
George P. Johnson
Whitney Hrdlicka
Director of Marketing
Hope Family Wines
Amber Karson
CEO and Founder
Karson Butler Events
Kerry Kapich COO
San Diego Tourism Authority
Karen Knight Co-Founder
Blue Wolf Associates LLC
Kris Koeberer President
Basecamp Hospitality
Corey Lakin
Deputy Director Community Services
City of Irvine
Mitch Massey
Executive Director
The Foundation at Hearst Castle
Barb Newton
President & CEO
Cal Travel Association
Linda Parker Sanpei
Founder and CEO
Parker Sanpei
Maeve Pesquera
Sr. VP, Strategy & Business Development
Daou Vineyards
Rich Verruni
General Manager
Allegretto Vineyard Resort
Lisa Wanzenreid
VP, Business and Market Strategy
Grand Pacific Resorts
emeritus advisory council
members
Jason Alexander – Tokyo Disney Resort
Amy Azzi – T-Mobile
Charlane Brady – Launch Inc.
Jim Battersby – Emeritus EIM Instructional Faculty
Kelly Bricker – The University of Utah Parks, Recreation & Tourism
Robert Eaton – Eaton Hotel Investments
Rodrigo Espinosa – Exhibitus, Inc.
Jim Flagg – James M. Flagg Real Estate Brokerage
Nick Franco – San Luis Obispo County Parks & Recreation *
Charlotte Gorton – Recreation Manager, Journalist *
Lindsey Hayford – A23 Advisors and Women In Travel Tech (WITT)
Tina Hoppe – Edna Valley Vineyard *
Jay Jamison – Pismo Coast Village RV Resort
Lori Keller – Momentum Strategies Group / Blu Hotel Management
Jonathan Korfhage – City of Foster City *
Wyatt Mello – Real Estate Investment and Operations
Tim Ryan – Pebble Beach Resorts *
Yen Tsutsumi – George P. Johnson
Michael Young – Los Angeles Dodgers * * - retired from position
“Experience the Excellence” of Cal Poly EIM
The vision of the Experience Industry Management Department is to cultivate leaders and innovators in industries that promote healthy lifestyles, protect memorable places and facilitate life-enhancing experiences for individuals, communities and the global society.
Our Students
With over 400 students in our academic major and minor, the Experience Industry Management Department is growing year after year. During their time in the department, students are required to complete 1,000 hours of paid or volunteer service in the experience industry plus a 10-week, 400-hour internship prior to graduation. Our students embody Cal Poly’s “Learn by Doing” philosophy both in and outside of the classroom. Both the Timbre Winery Grand Opening Event and the Lunar New Year Celebration showcased on the outdoor photo wall and in interviews on the VR headsets at tonight’s event, are examples of real-world projects that students worked to execute.
Our Alumni
EIM graduates go to work as global event strategy managers, event designers for employee experiences at companies such as LinkedIn, professional sports teams, and with hospitality, tourism and recreation organizations at esteemed locations and destinations throughout the world. You can see many of the places that our alumni are working listed in this program and on the outdoor photo wall at tonight’s event.
Want to hear more about what our alumni are doing? Each week, our very own Dr. Brian Greenwood interviews EIM Alumni on his “Experience Our Industry” podcast, which streams on Apple Music, Spotify, Soundcloud and all other major streaming platforms
Experience Innovation Lab
In 2023, we launched our Experience Innovation Lab in the William and Linda Frost Center for Research and Innovation. The lab was made possible by generous donations from George P. Johnson and tonight’s honored guests, Visit SLO CAL. The Experience Innovation Lab is a space for EIM students to collaborate with students in other disciplines as well as industry partners like George P. Johnson and Visit SLO CAL to solve the experience industry’s complex needs and to anticipate disruptors within the event, travel, hospitality, sport, recreation and experience marketing and design space.
donate to the eim “learn by going” fund
This year’s Fund-in-Need is dedicated to furthering the education of students in the EIM Department through funding field trips, conference travel and “Learn by Going” experiences. From a site visit to The Allegretto, attending the Visit California Outlook Forum, and completing a military obstacle course in order to deepen students’ understanding of facilitation and team building, the “Learn by Going” philosophy is integral to EIM students’ educational experience. However, these experiences do not come without a cost.
To further the opportunities that we are able to offer students outside of the classroom, the EIM faculty have created the “Learn by Going” fund. Donations made to this fund will go directly towards educational activities outside of the classroom. Other examples include:
Travel to IMEX America, the largest trade show for the global meetings, events, and incentive travel industry in Las Vegas
Faculty-led volunteer opportunity at a PGA TOUR event on the California swing Attendance at the 2025 California Park & Recreation Society annual conference and expo in Sacramento.
Experiential field trips to such local and regional places as Hearst Castle, SLO Botanical Gardens, Catalina Island, and Madonna Inn.
Regardless of how you choose to give through time, student love and support, or financial resources--we are so grateful for your dedication to the EIM Department. Scan the QR code
New Additions
silent auction Celebration Package
You deserve to celebrate! This package includes a $50 gift card to Region, one of San Luis Obispo’s premiere wine bars. Prior to enjoying your time at Region, sit back and relax at home and taste test five of their incredible wines with their Sampl pack.
Document you and your loved ones memories with a one-hour photoshoot with photographer Morgan Davis. You pick one location within SLO county, and bring your furry friend, family, or your partner! Morgan will capture it all!
Includes:
One hour photoshoot, you pick- one location, single/family/couples
Region Sampl Kit
$50 dollar gift card to Region
**Morgan Davis Photography: Photoshoot is valid for one year.
Courtesy of Region and Morgan Davis Photography
Re-wind and Relax at JUSTIN
Experience relaxation at its finest with this exclusive package provided by JUSTIN Vineyards and Winery! Enjoy a one night stay at the JUST INN and dinner with a wine pairing for you and one guest. Explore their incredible wines, and spend the evening relaxing in their luxurious mansion in the hills, and experience the beauty of California as you wine and dine!
Includes:
A one-night stay at the JUST INN and dinner with wine pairing for two guests
Restrictions: JUSTIN Vineyards & Winery: Expires April 27, 2025; Reservations are required in advance for redemption of this certificate, and bookings are subject to availability at the time of booking. Certificate may not be redeemed on a Saturday Certificate must be presented at the time of reservation This certificate is not reusable or transferable
Please contact the JUSTIN Reservations team at (805) 591-3224 or resrvations@JustinWine com and mention this certificate to make your reservation
Courtesy of JUSTIN Vineyards & Winery
Visit SLO CAL
2024 EIM Honored Guest Award Recipient
Tonight, the Experience Industry Management Department is pleased to present Visit SLO CAL with our 2024 Honored Guest Award. Through years of hiring and mentoring EIM students as well as the organization’s generous donation to our Experience Innovation Lab, our partnership with Visit SLO CAL has greatly contributed to the growth of the EIM Department.
About Visit SLO CAL:
Visit SLO CAL is the non-profit countywide destination marketing and management (DMMO) organization for SLO CAL® (San Luis Obispo County, California). As a destination marketing and management organization, we are responsible for promoting our community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, we strengthen the economic position and provide opportunities for people in their community.
Working with, and on behalf of, its investors, partners, stakeholders and the community to promote SLO CAL to both domestic and international visitors, VSC’s goal is to collaborate with partners to build the SLO CAL brand through a data-driven, efficient dynamic marketing and sales program while simultaneously enhancing the resident quality of life. Built on research with a strategy of continuous improvement, VSC aims to establish SLO CAL as a favorite West Coast destination known for its signature slower pace of life and unique mix of incredible, immersive guest experiences.
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