Having made a final selection of images, I built the questionnaire as both mobile and desktop versions using Adobe XD. It was important to include both versions, particularly as the customer journey is proposed to begin on Instagram. The process of building the visual questionnaire involved consultation with web designer George Buller to ensure experience was the most effective it could be. We also discussed layout for both versions, considering the best use of space for imagery on a large desktop screen in comparison to a mobile interface. This was an iterative process involving feedback and further testing to achieve the desired composition, best suited for the user experience and Finery as a brand.
Option 1
Option 2
Option 3
Fig. 71
Above images show initial testing for colour and layout compositions for the mobile questionnaire. I realised from these tests that it was important to remain consistent with Finery’s aesthetic, using frames and squares as well as overlayed text (as in option 3).
Production Specifics Software: Adobe XD, Photoshop (Still life photography) Working Time: roughly 1 week working time from conception to realisation Production Team: Creative Direction and Design: Abi Buller User Experience Consultant: George Buller
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