NOWNESS Culture Festival
Utilising physical experiences to stimulate and educate culturally curious individuals on a global scale.
Overview of Event - 6 Locations -Launch in London -After party in LA
Target Audience Profile: Culturally curious and open-minded individuals
Event specifics October to December 2016 12pm-9pm London-Design (form and function) Paris-Art (Artists and their mediums) LA-Music (Collaboration) Tokyo-Food (Food as an art form) Shanghai-Fashion and Beauty (Defining Fashion and Beauty) Mumbai-Culture (Cultural Identities)
Launch Party: Sky Garden, London London: ICA Paris: Palais de Tokyo LA: LACMA Shanghai: MinSheng Museum Tokyo: Mori Art Museum Mumbai: Dr Bhau Dhaji Lad After Party: Grandpa Johnsons bar, LA
Constant Spaces:
-Pop-up shop -Immersive experience room -Exhibition space -Workshops -Open studio (Creative themes)
Scheduled Spaces: -Talks -Panels -Films-Evening screening -Performances -Immersive Room -Food and Beauty Demonstrations
People of NOWNESS -Nowness Team -Creative Director: Carla Sozzani
-Photographers: Inez & Vinoodh, Bruce Webber, Jeurgen Teller -Collaborators