Abstract This project explores the concept of slow fashion, in response to a growing fast paced industry. It focuses on the relationship between digital and physical experiences in retail, considering the challenges faced by e-commerce brands in the increasingly prevalent ‘Experience Economy (Pine & Gilmore (1999) ’. This concept resonates clearly with the online retail brand Finery, owing to their ethos of slow fashion, achieving ‘design that’s contemporary, but forever’. Whilst appealing to this ideal through design and in online spaces, Finery doesn’t exist in its own physical environment. This is something which could benefit their communication of brand values, approaching and challenging the current state of retail.
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