Corporate digest magazine july, 2017 by venture care

July 2017 INR 150/-

MAGAZINE

Venture Care

Growth Hacking in Real Estate Business - (Digital Business)

Digest CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE REGISTRAR OF COMPANIES - (Legal & Compliances)

Indian Startup Funding And Investment Chart [June 2017] - (Finance & Strategy)

REQUIREMENTS TO SET UP SOUND BUSINESS MODEL AND GROWTH ORIENTED BUSINESS PLAN - (Special Story)

Index

Index 3

Editorial Special Story I.

REQUIREMENTS TO SET UP SOUND BUSINESS MODEL AND GROWTH ORIENTED BUSINESS PLAN

4

ii.

TRUTH AND MYTH OF BRAND

8

Legal & Compliance CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE REGISTRAR OF COMPANIES

10

Indian Funding Update INDIAN STARTUP FUNDING AND INVESTMENT CHART [JUNE 2017]

14

Finance ESTIMATING COST OF EQUITY FOR BUSINESS VALUATION

20

Strategy 4 DECISION YOU NEED TO MAKE BEFORE INCORPORATING A BUSINESS 15 PRACTICAL TACTICS THAT ACTUALLY HELP TO GENERATE SALES

22 24

QUALIFIED LEAD FOR REAL ESTATE 5 THINGS TO UNDERSTAND INORDER TO GROW BUSINESS

27

Digital GROWTH HACKING IN REAL ESTATE BUSINESS

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July 2017

33

2

Editorial

I

am happy to inform you that apart from providing finance, legal, strategic services, our team has started sharing the knowledge with our clients and readers and e-magazine of July 2017 edition is the first step towards this.

Be it start-ups or existing & running business, they all require business model and business plan. At one place, business model should be unbreakable at the place business plan should be growth oriented. Our team has explored the requirements for setting up sound business model and growth hacker business plan. We have also covered things which are required to grow the business.

From the last couple of years corporate governance has an integral part of carrying out the business. Few companies are maintaining corporate governance on their own and few are forced to do so. Annual filing with ROC in time is a basic step towards it. Non-compliance has either of the two reason- intention or compulsion. There should be some type of tool developed by government or its agencies to find out the reasons behind the noncompliance. The present status is that penalty of non- compliance is following the words of rules/ regulation and not the spirit of law. Our team has summarized the effect of not filing the annual return with ROC and other consequences.

Every business has some product or service which they market. “Truth and Myth of brand� has explored the conception and misconception about the brand.

3

Prashant Kumar Editor Businesses need to be valued and business valuation requires many factors. Cost of equity is one of them. Estimation of cost of equity is very subjective and should be assessed carefully to reach nearby exact value of business.

Under strategy we have reviewed the decisions to be made while incorporating a business. This shall be very useful for our start-up community who have just developed ideas of business.

Finally, our team has developed the practical ways (tactics) for generating sales qualified lead for real estate.

Enjoy reading.....

July 2017

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Special Story

REQUIREMENTS TO SET UP SOUND BUSINESS MODEL AND GROWTH ORIENTED BUSINESS PLAN

First of all, let us compare business model and business plan: SR. NO.

Business plan

1

It is platform to survive

It helps company in achieving growth

2

It works from 'zero' day

It starts working from 'Zero +' day/month/year

3

It is more stagnant in nature

It is very flexible

It plays supporting role to business

It refers the business model and plans for growth

5

It focuses on current situation

It focuses on future

6

It refers to “How a monthly or yearly target can be achieved”

It refers to “How the presently achieved target can be enlarged”

7

Its orientation is internal

Its orientation is externally driven

4

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Business model

July 2017

4

Special Story

I

n spite of few differences, Business model andbusiness plan are complementary to each other.

Business Model (i.e. How the company should work): It's very key components are Revenue

Where sound and consistent revenue can

question comes that “why customers will consume our products”. So the “quality and satisfying exact needs of the customers” becomes name of the game

be generated and How”. Initial target

2) The packaging of product and service: –

market says “Who are the customers,

Companies should package their products and services attached very nicely and carefully. Interestingly, nowadays, home delivery of products is very common.

Model and Initial target market. Revenue model should give the fair idea of “From

How their needs can be fulfilled”.

Other basic requirements are: 1)Products/services: – Products or services should be such that customers should beg it for more. Simultaneously, products should not be rigid. We must have right prices for our products/services: – Company may charge any price based on the estimation of profitability. But there are two dangers. Charging skimming prices (too much high price) will make some customers go away from the product.

Whereas, penetrative prices (too low price) may create a negative impression for the products. We must have seen that new mineral water bottling company are keeping their products' prices at par with the competitors' products' prices or there is a very marginal difference. Now the

5

Making assured the customers: – If a company believes from within that products or services are able to satisfy the customers' need then companies should well communicate to customers i.e. messaging aspect should be quick and sound.

3)

4) Right distribution channel and other sup-

July 2017

ports: – Distribution channel should be wide, quick and trustworthy. Furthermore, other support strategies such as sales, marketing, finance, HR should be proactive.

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Special Story

Limited launch: – It is required that products/ services should be launched on limited basis first. It controls cost, reduces frustration and reduces wastage of efforts put.

5)

Collecting feedback: – Next required is that the companies must collect regular feedback from our customers of limited launch. Moreover, we should seek references from the customers for our products or services.

6)

7)

Customer relation: – For

sound business model companies should develop and maintain good relationships w i t h t h e i r c u s to m e rs . B u t attention should be given that it should not spoil the policy of fast collection.

Business Plan (What for the future): A business plan is very essential from company's future point of view.

Requirements are: NO Bias: – It has been observed that entrepreneurs while working on business plan are biased. Bias is normally seen upward. This will ruin the whole business plan.

1)

Dynamism: – The business plan should be dynamic/flexible and if possible autoadjustable. Since it is externally driven, e ve n a s m a ll c h a n g e i n e x te r n a l environment may destroy its importance if it is rigid in nature. We have seen the chaos in case of demonetization last year.

2)

Well communicated to the managers: – Business plan should be framed in consultation with the Internal who have the responsibility to get it executed successfully.

3)

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4) Authority

should match responsibility: –

it is also a requirement that managers should be given required level of authority so that they can execute their responsibility.

5) Estimation

of “Near to Right” amount of

capital needed: – Company may plan for new product development, exploring new technology, exploring new marketing channels etc. For all these it needs capital.

The company should estimate at least “Near to Right” amount of capital to achieve the above.

6)

Study of a trend in the industry: –

Another requirement of setting growth oriented business plan is that the company should study and analyze the past, present and expected the future trend. Main trend parameters may be-

July 2017

6

Special Story

a) Product

changes in the past b) Pricing of the product c) Changes in export market demand d) Entry of new competitors e) Expected variants in the products in future etc.

Right identification of “KSF” & Triggers and possible changes in future: – Identification of right KSF and trigger points is also required for setting up growth oriented business plan. Over a period of time, these may change therefore, there should be the proper track of it.

7)

To conclude, coming business ideas into the mind of an entrepreneur is very easy. Convincing the fund providers to lend/invest in it is also easy. But the work of entrepreneur does not end here. He has to go long way; sometimes smoothly or sometimes facing many barriers and speed breakers. In this case, sound business model and growth oriented business plan come as a torchbearer.

7

July 2017

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Special Story

TRUTH AND MYTH OF BRAND Products owners assume (naively) that since their customers know the name of the products, therefore, their products have brand name and owners are very much biased. It the biggest...

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July 2017

8

Special Story

Products owners assume (naively) that since their customers know the name of the products, therefore, their products have brand name and owners are very much biased. It the biggest myth. To judge that whether their products have the brand name there is either of the two criteria:

nd

2 myth is that owners think huge advertisement expenditure for promoting a product will create a brand name, FMCG companies leading the folk. But truth is that many companies do huge advertisement just brand recall.

3rd myth/confusion among the companies is

1. Whether the given product can fetch

that whether to create a single brand for all

premium pricing compared to its

the products or should have separate brands

competitive products or/and

for separate products. “Patanjali� chose to create the single brand whereas other

2. Whether the given product is being

FMCG companies chose to have the

sold in significantly more volume

separate brand for separate products and

compared to its competitive products

did advertisement accordingly.

in a particularly given market.

4th myth is that brand name cannot be copied. Not true. Brand name, logos can be copied easily.

TRUTH

9

MYTH

July 2017

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Legal & Compliance

CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE REGISTRAR OF COMPANIES In this guide we are going to touch the following topics: Introduction to Annual Filing Timelines for Annual Filing Estimated Normal and Additional Government Fees for small Companies Consequences of...

IN THIS GUIDE WE ARE GOING TO

WHAT ARE THE E-FORMS FILED WITH ROC EVERY YEAR?: AOC – 4: PURPOSE :

TOUCH THE FOLLOWING TOPICS: Introduction to Annual Filing Timelines for Annual Filing Estimated Normal and Additional Government Fees for small Companies Consequences of not complying with annual filing When a company obtains the status of a Defaulting Company Procedure to be adopted for getting the status of an active company and making the company fully compliant Benefits of converting a company into an active company

INTRODUCTION TO ANNUAL FILING: Any Company incorporated in India whether it is a subsidiary of the foreign company, joint venture entity and others under the Companies Act, all are required to file few forms in an electronic mode with the concerned Registrar of Companies (ROC). www.Venture-Care.com/Magazine

To file with Registrar of Companies the following documents: Financials of the company – Balance Sheet, Profit and Loss account, Cash flow statement, it's respective schedules Auditor's Report – It is the view of Statutory Auditor on the financial position of the company and its affairs.

Accounting Policies – These are the accounting treatment given by the company while preparing accounts and financial statements Notes to accounts – These are other financial disclosures required to be given by companies which are not separately reflected in Balance Sheet and Profit and Loss account and it's scheduled Director's Report – It is the Director explaining company's affairs about various matters affecting shareholders interest along with replies to qualifications raised by the Statutory Auditor in its Report

July 2017

10

Legal & Compliance

MGT – 7: PURPOSE: To disclose Registrar of Companies the following information

ESTIMATED NORMAL AND ADDITIONAL GOVERNMENT FEES FOR SMALL COMPANIES:

List of Directors including executive and non-executive The Normal Government fees perform applicable List of Shareholders to companies depends upon its Authorized Change in Directors during the financial year Change in Shareholding pattern during the financial year The Additional filing fees depends upon two Dates of Meetings of Board, Committees and Sharehold- factors, namely, Normal filing fees and the time period of delay in filing forms ers held during the year Total share capital Authorised, Issued, Subscribed, called Additional fee rules for up and Paid up All forms period of delay Total amount of Debentures, Deposits, Loans, secured or unsecured as on financial year end date Up to 30 days 2 times of normal fees

ADT – 1 PURPOSE: For Intimation of Appointment of Statutory Auditor to ROC

TIMELINES FOR ANNUAL FILING: As per newly introduced provisions of Companies Act 2013, every company shall close its financial year st on 31 March of each year (except some exceptions for first the financial year).

It is to be noted that all the timelines of Annual filing depend upon the end of financial year.

Sr. No.

1

2

11

Name of Event

Hold Annual General Meeting

Maximum time limit

More than 30 days and up to 60 days

4 times of normal fees

More than 60 days and up to 90 days

6 times of normal fees

More than 90 days 10 times of normal fees and up to 180 days More than 180 days 12 times of normal fees The estimated government fees perform are given in details in the table below:

The last date by which event has to be completed in any case

th Within 6 30 day of Months of end September of financial every year year

Filing of Form Within 15 days 14th day of of Annual ADT 1 October General Meeting

3

Filing of Form Within 30 days of Annual AOC 4 General Meeting

Within 30 days of Annual General Meeting

4

Filing of Form Within 60 days 29th day of MGT 7 of Annual November General every year Meeting

July 2017

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Legal & Compliance

Sr.

Authorized

No.

capital

1

NORMAL Filing Fees (Amount in Rupees)

Less than

MAXIMUM

Total filing FEES PER YEAR if not filed within Perform(Amount in timelines (Amount in Rupees) for all annual Rupees) (AOC – 4, filing forms MGT -7, ADT – 1) Total Filing Fees

ADDITIONALFiling Fees (12 Times of Normal Filing Fees) (Amount in Rupees)

Total filing FEES PER YEAR if filed within time (Amount in Rupees) (AOC – 4, MGT -7, ADT – 1)

200

2400

2600

7800

600

300

3600

3900

11700

900

400

4800

5200

15600

1200

1,00,000 2

3

1,00,000 to 4,99,999 5,00,000 to 24,99,999

4

25,00,000 to 99,99,999

500

6000

6500

19500

1500

4

1,00,00,000

600

7200

7800

23600

1800

or more

CONSEQUENCES OF NOT COMPLYING WITH ANNUAL FILING: Description of Events Holding Annual General Meeting

Filing of Form MGT 7

Filing of Form AOC 4

Consequences of not complying with event Company and every officer of the company (including DIRECTOR) shall punishable with fine – Upto Rs. 1,00,000/- Penalty in case of Continuing Default– Rs. 5000/- per day

1. Company shall be punishable with fine – Not less than Rs. 50,000/- which may extend to Rs. 5,00,000/2. Every officer (including Director) – – Fine: Not less than Rs. 50,000/- which may extend to Rs. 5,00,000/- OR – imprisonment for a term which may extend to six months OR – Both

WHEN A COMPANY OBTAINS A STATUS OF A DEFAULTING COMPANY: Companies Act Does not define Defaulting Company.

However, if a company does not comply with annual filing for a period of 3 years or more, the Register of Companies may change its status to “Defaulting company” or “Defunct Company”.

CONSEQUENCES FOR COMPANY: The company cannot file any e-form except Annual filing forms, forms for appointment of Director, Forms for Application to Registrar of companies, etc.

It means that company cannot execute any activity such as a change in Name, Change in registered office, Issue or allotment of shares, etc.

All the directors – Fine: Not less than Rs. 50,000/which may extend to Rs. 5,00,000/- OR – imprisonment for a term which may extend to One Year OR – Both

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July 2017

12

Legal & Compliance

CONSEQUENCES FOR DIRECTOR: Unable to sign e-form of any company: Many times situation arises while filing e-form by a company which is not a defaulting company, that a message pops-up that the Director is not eligible to sign the e-form as the signing director is also a director of defaulting company. In such a situation, such a director is required to complete annual filing of that defaulting company and then he becomes eligible to sign e-form of any other company.

BENEFITS WITH REFERENCE TO OTHER THAN LEGAL CONSEQUENCES:

Disqualified to become a Director in any other company: If a company does not file its financials (AOC– 4) or Annual Return (MGT – 7), every director of such company is disqualified to be a director in any other company.

CONSEQUENCES FOR PROFESSIONALS: Company Secretaries and Chartered Accountants of this company cannot certify forms of any company.

Procedure to be adopted for getting the status of an active company and making the company fully compliant Preparation of forms AOC 4, MGT 7 and ADT 1 of the company and uploading it on the website of MCA.(For documents required and government fees for filing the above forms details are given in the previous slide) Application to the Registrar of Companies to change the status of the company to active

Helpful in creating a good public image While drafting Board's Report, Companies include some additional information in it which may include: Companies include Management Discussion which serves as a medium of vital information to the public. the company through this, communicates various future plans and running projects, future prospects, strengths of the company, steps taken or to be taken by the company to overcome its weaknesses and various other information which creates a good image in mind of public, government and regulatory authorities.

Transparency: If a company follows all legal provisions of the Act in an ethical manner, it means, it maintains transparency among public and creates an image of the ethical company in minds of public, regulatory and government.

As these documents are filed with Government Authorities and certified by professionals, it seems to public documents can create more confidence t than any other document even if it is circulated in public through any other expensive medium. Therefore it is a cheap way to communicate information to the public while gaining more confidence.

If you have any query or question please comment in the comment box below or Contact us. We would love to help you.

BENEFITS OF MAKING THE COMPANY ACTIVE: BENEFITS WITH REFERENCE TO LEGAL CONSEQUENCES: Avoid legal consequences of penalty, imprisonment to Directors and other officers in default (could not understand this sentence) Directors of company becomes bee eligible to sign eforms of any other company and does not become disqualified to become director in any other company It serves as a notice to public of any information required to be given by the company under any act It may serve as a proof or evidence in the court of law

13

July 2017

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Indian Funding Updates

Indian Startup Funding And Investment Chart June 2017 Sr. No.

Date (dd/mm/yyyy)

Startup Name

Industry/ Vertical

Sub-Vertical

City / Location

Investors' Name

Investment Amount Type (in USD)

1

01/06/2017

Tripeur

Techonology

Mobile based travel ERP platform

Bangalore

Grace Grace Techno Ventures LLP, Rajul Garg & Other undisclosed investors

Seed Funding

N/A

2

02/06/2017

Rentongo

eCommerce

Online Marketplace

Bangalore

TVS Motor Company

Private Equity

N/A

for Renting Bikes, Electronics & Appliances

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July 2017

14

Indian Funding Updates

Sr. No. 3

Date (dd/mm/yyyy)

05/06/2017

Startup Name Goomo

Industry/ Vertical

Sub-Vertical

Consumer

Online Travel &

Internet

Holiday Booking

City / Location

Investors' Name

Investment Amount Type (in USD)

Mumbai

Emerging India

Private Equity

50,000,000

Mumbai

blockchain

Private Equity

N/A

Private Equity

1,000,000

Seed Funding

N/A

Private Equity

N/A

platform

4

05/06/2017

MaxMyWealth

Consumer Internet

Online Wealth Management &

ecosystem Global

Savings platform

Advisors, Horseferry

5

06/06/2017

Spinny

eCommerce

Online Used Car

Gurgaon

Blume Ventures, Indian Angel

marketplace

Network, Kunal Shah, Sandeep Tandon

6 7

06/06/2017

06/06/2017

8

06/06/2017

9

06/06/2017

HealthBuds

FTCash

Bhive Workspace Way Forward

Consumer Internet

Consumer Internet

Healthcare Discovery

Kolkata

Bharat Kedia

& booking platform Mobile Payments

Arun Patodia,

Mumbai

500 Startups, IvyCap Ventures

platform

Consumer Internet

co-working spaces

Bangalore

Blume Ventures

Private Equity

1,200,000

Consumer Internet

Mobile app for Mental

New Delhi

Harsh Mahajan,

Seed Funding

1,000,000

Private Equity

N/A

Private Equity

N/A

Seed Funding

650,000

Farhan Naqvi,

Health

Sreepathy Viswanathan

10

11

12

13

14

06/06/2017

06/06/2017

07/06/2017

07/06/2017

08/06/2017

GyanDhan

Hungry Foal

ZipLoan

GrowFitter

StratFit

Consumer Internet

Education Marketplace

Consumer Internet

For profit Social

Consumer Internet

Consumer Internet

Consumer Internet

New Delhi

Sundaram Finance Holdings

Gurgaon

SBI (Stand Up India Scheme)

Venture Online lending

New Delhi

WaterBridge Ventures

platform health and fitness

Mumbai

SQue Capital

Seed Funding

600,000

Hyderabad

Bodhtree

Seed Funding

232,000

Private Equity

1,500,000

Private Equity

1,500,000

discovery platform

Health coaching

Consulting

programs

Limited

15

16

08/06/2017

Multiplier

Technology

Solutions

08/06/2017

ABI Health

CRM Software for

Technology

Unified Digital Health

Norwest Venture Partners

Healthcare space

Bangalore

Norwest Venture Partners

Platform

15

Hyderabad

July 2017

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Indian Funding Updates

Sr. No. 17

Date (dd/mm/yyyy)

08/06/2017

Startup Name Stockal

Industry/ Vertical

Sub-Vertical

Consumer

App-based

Internet

Investment advisory

City / Location Bangalore

09/06/2017

Guidoo

Consumer Internet

Investment Amount Type (in USD)

Mohan Alexander, Seed Funding

R. Natarajan,

350,000

Vikrant Varshney,

Services

18

Investors' Name

Amit Sinha

Travel & adventure

Mumbai

Pawan Borle,

Seed Funding

300,000

Seed Funding

250,000

Seed Funding

N/A

Debt Funding

7,800,000

Private Equity

500,000

Nirmal Singh,

planning platform

Manish Prasad, Vineet Varma, Nick Haulkoury, Abhai S. Rao

19

09/06/2017

eSahai.in

Consumer Internet

ambulance aggregator and medical taxi provider

20

12/06/2017

Loanmeet

Consumer Internet

Online peer-to-peer

21 22

12/06/2017

12/06/2017

LendingKart

Boxx.ai

Hyderabad Dr Ramesh Ayyala, Satya Muthyala Bangalore

lending platform

Consumer Internet

Online Lending

Technology

Artificial Intelligence

Cao Yibin, Huang Wei, Madhusudan E,

Ahmedabad Yes Bank

platform Bangalore

Unicorn India Ventures, Venky Krishnakumar, Suresh Shankar, Vivek Bhargava

23

12/06/2017

Peesafe.in

HealthCare

Hygiene care product manufacturer

New Delhi

Venture Catalysts, Private Equity Alfa Capital,

1,000,000

Green Shots Capital, Real Time Ventures

24

12/06/2017

Vista Rooms

Consumer Internet

Online rooms

Mumbai

Artha India

Seed Funding

776,000

Ventures,

aggregation platform

Singularity Holdings, Rajan Anandan, Girish Mathrubootham

25

26

12/06/2017

13/06/2017

CoverFox

Hyper Track

Consumer Internet

Online insurance

Technology

Location tracking

Mumbai

Transamerica

Private Equity

15,000,000

New Delhi

Nexus Venture Partners, Founders Fund

Private Equity

N/A

Bangalore

Nexus Venture Partners, Founders Fund

Private Equity

5,500,000

Bangalore

Fairfax Holdings

Private Equity

N/A

brokerage platform

solutions

27

13/06/2017

Goodera

Technology

CSR and sustainability management platform

28

13/06/2017

Digit

Technology

Tech driven Insurance platform

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July 2017

16

Indian Funding Updates

Sr. No. 29

Date (dd/mm/yyyy)

14/06/2017

Startup Name OLA

Industry/ Vertical Consumer

Sub-Vertical Cab Aggregation App

City / Location Bangalore

31

32

14/06/2017

14/06/2017

15/06/2017

Vanitycask

MrNeeds

Money Tap

Consumer Internet

Beauty products

Consumer Internet

Micro Food Delivery

Consumer Internet

Tekne Capital

Investment Amount Type (in USD) Private Equity

50,000,000

Management LLC

Internet

30

Investors' Name

Mumbai

RB Investments

Seed Funding

N/A

Noida

undisclosed

Seed Funding

500,000

Private Equity

12,300,000

Private Equity

1,000,000

discovery platform

investors

platform Money Lending

Bangalore

Sequoia India, NEA, Prime

platform

Venture Partners

33

34

16/06/2017

16/06/2017

GoodBox

Fincash

eCommerce

Consumer Internet

Mobile SAAS

Bangalore

Nexus Venture

ECommerce platform

Partners, Mekin

for SMEs

Maheshwari

Personal Finance

Mumbai

Mohammed Khan, Seed Funding

100,000

Sameer Narayan

platform

& Others

35

16/06/2017

PortDesk

Technology

Maritime Solutions

Noida

Alphard Maritime Seed Funding

2,000,000

Group

36

16/06/2017

EdgeFx

eCommerce

DIY project Kits seller

Hyderabad

Cross Border

Seed Funding

N/A

Seed Funding

N/A

Angels & Experts, Rajasthan Angel Innovators Network, The Chennai Angels

37

16/06/2017

EazyDiner

Consumer Internet

Online Restaurant

Gurgaon

YouWeCan Ventures

Reservation Platform

38

16/06/2017

HealthIntel

Healthcare

Online Pharmacy

New Delhi

BLIP Initiatives

Seed Funding

N/A

39

19/06/2017

UnBxD

Technology

Cloud-based product

Bangalore

Eight Roads

Private Equity

12,500,000

Private Equity

4,000,000

Seed Funding

300,000

Ventures

discovery platform

40

19/06/2017

DarwinBox

Technology

Enterprise human

Hyderabad

Lightspeed India Partners, Endiya

resources management

Partners, 3one4

platform

Capital Advisors LLP, Startupxseed Ventures LLP

41

20/06/2017

ForeverShop

Consumer

Mobile based

Internet

ecommerce

Bangalore

91maker.com

platform

17

July 2017

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Indian Funding Updates

Sr. No. 42

Date (dd/mm/yyyy)

20/06/2017

Startup Name Insider.in

Industry/ Vertical

Sub-Vertical

Consumer

Events Ticketing

Internet

platform

Fashion etailer

43

21/06/2017

Fynd

eCommerce

44

21/06/2017

Grow Fit

Consumer Internet

Health-Tech platform

City / Location

Investors' Name

Investment Amount Type (in USD)

Mumbai

Paytm

Mumbai

IIFL Seed Ventures, Private Equity Kae Capital, FJ Labs, Singularity Ventures, GrowX, Tracxn Labs, Axis Capital

Bangalore

Private Equity

Manipal Education Private Equity

5,200,000

2,400,000

4,500,000

and Medical Group (MEMG), SAR Group, The Grover Trust

45

21/06/2017

Fabulyst

Technology

Artificial Intelligence

Hyderabad

iBhubs

Seed Funding

215,000

Mumbai

UC-RNT Fund,

Private Equity

31,000,000

Private Equity

N/A

based platform

46

21/06/2017

mSwipe

Technology

Point-of-Sale services

Matrix Partners, alcon Edge Capital, DSG Consumer Partners

47 48

21/06/2017

22/06/2017

OneAssist

Julia

Consumer

Credit card fraud

Internet

protection

Technology

Computing

Open Source Language

Mumbai

Sequoia Capital

Bangalore

General Catalyst, Private Equity

4,600,000

Founder Collective

for Data Science and Machine Learning

49

50

51

22/06/2017

22/06/2017

Kissht

Explore Life Traveling

23/06/2017

LoanTap

Consumer Internet

Consumer Lending

Consumer

Local homes booking

Internet

platform

Consumer

Lending platform for

Internet

Mumbai

Endiya Partners,

Private Equity

2,000,000

Ventureast

platform

Bangalore

Mumbai

Mekin Seed Funding Maheshwari, Bharat Vijay, Krish Seshadri, Amar Arsikere Kae Capital, India Private Equity

500,000

4,000,000

Quotient, IFMR,

salaried professionals

and MAS Financial Services Ltd

52

53

23/06/2017

26/06/2017

Voxweb

HUG

Consumer

Mobile based social

Internet

networking platform

Technology

Gesture based

Innovations

Mumbai

Undisclosed

Seed Funding

1,000,000

Private Equity

5,000,000

Private Equity

71,000,000

investors Hyderabad

Mohit Srivastav, Kishore Ganji,

Smartwatch

Venkat

manufacturer

Vallabhaneni, Rajeev Menon

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26/06/2017

Flipkart

eCommerce

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Online Marketplace

July 2017

Bangalore

Naspers

18

Indian Funding Updates

Sr. No. 55 56

Date (dd/mm/yyyy)

26/06/2017

27/06/2017

Startup Name V Resorts

StashFin

Industry/ Vertical Consumer

Sub-Vertical Holiday & Vacation

Internet

resort aggregator

Consumer

Personal Finance App

City / Location Noida

Investors' Name Seedfund, RB

Investment Amount Type (in USD) Private Equity

4,000,000

Private Equity

5,000,000

Private Equity

N/A

Seed Funding

311,000

International New Delhi

Internet

Snow Leopard Ventures, Alto Partners

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58

27/06/2017

27/06/2017

Formcept

Spares Hub

Consumer Internet

eCommerce

Unified Data Analysis

Bangalore

platform

Gujarat Venture Finance Ltd

Automobile parts marketplace

Pune

The Chennai Angels, Anthill Scale Ventures, Esvee Technologies Inc, Inc95 Consulting

Source- www.track.in

Call Now- 020 65363633

Visit www.venture-care.com/smart-start/

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July 2017

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Finance

ESTIMATING COST OF EQUITY FOR BUSINESS VALUATION The cost of equity, in general terms, is defined as the return expectation of equity shareholders.

As every investment involves risk, higher the risk higher shall be the return...

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July 2017

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Finance

The cost of equity, in general terms, is defined as the return expectation of equity shareholders. As every investment involves risk, higher the risk higher shall be the return expectation. Return expectation of equity shareholders is considered as “cost of equity” from a business point of view.

Note that although there are more than models to estimate the cost of equity, the main jobs are: Which model should be adopted?

Pluses and minuses of a particular model How to purify the model to make it more practically applicable?

The model which is best suited to the companies in a given economy should be adopted.

Let's have a look at most popular cost of equity model (CAPM)- Capital Asset Pricing Model The model is:

Cost of Equity = Risk Free Return + Beta * Market risk premium

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Risk-free return is the return which an investor shall get on the long term bonds. But the difficulty is that the bond market in the given economy should be smooth and well regulated; there should not be any hiccups in buying and selling the bonds. Moreover, there should be a number of bonds getting traded in the economy.

The market risk premium is considered as for how much extra return an investor needs if he invests in the market portfolio. The market portfolio should be the welldiversified portfolio. Numerically, market risk premium = Return on market portfolio – risk-free return.

Theoretically, beta represents systematic risk which cannot be diversified. But, it should also consider sudden risk developed in the company, where management does not have immediate control.

The second model may be, estimation of the cost of equity based on earning capitalization model.

Cost of Equity = EPS/Market price per share The prime job is to smoothen EPS. EPS should be diluted EPS. Earnings of the company should not be manipulated. There should not be any space for nonrecurring income and expenditure.

In India, the market price of a share is affected by mouth advertisement. This should be avoided as far as possible.

July 2017

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Strategy

4 DECISION YOU NEED TO MAKE BEFORE INCORPORATING A BUSINESS If you are going to starting a new business you might have thought about incorporate a company. An incorporate company gives you several benefits like:- An artificial legal entity...

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July 2017

22

Strategy If you are going to starting a new business you might have thought about Incorporate a company. An incorporate company gives you several benefits like:An artificial legal entity separate from its owners.

The company can do many of the things that people can do, including owning property, signing contracts, having bank accounts and filing lawsuits.

But if your business is small, you may wonder whether an incorporate company is necessary.

The most common reason to incorporate a company are:A company limits your personal liability for business obligations.

2. Your Registered Address of Business

You can have multiple business addresses but your registered business address is simply the place where your business receives mail.

3. Names of Decision-Makers Your articles of Association must list the names of some of your decision-makers. There are two types of decision-makers you might have to identify: promoters and directors.

In India articles of association must list the names of one or more incorporators. A promoter is a person responsible for preparing, signing and filing the articles of association. Promoters' duties typically end once the articles are filed and a board of directors is chosen.

In case of incorporate company it is easy to transfer ownership from one owner to another, It makes easy to sell the business or to attract outside investors.

It continues to exist beyond the lives of its founders.

However, it costs money to set up and dissolve a company, and the company has additional record keeping and annual compliance requirements that sole proprietorships and partnerships don't have. If your business is small and just starting out, those extra obligations can outweigh the advantages of incorporating.

Here is the 4 basic decision you need to make before incorporating a company

You are also required to list the corporation's initial board of directors. The board of directors is responsible for setting corporate goals and policies and naming officers who will conduct the corporation's day-to-day business. In a small business, the board of directors is usually made of up the business's owners, but directors do not have to own shares in the business.

4. Names of Business Owners The owners of a business are known as shareholders, and they own shares of stock in the business. In your articles of association, you'll need to specify the number of shares of stock your company is authorized to issue, but you won't have to list the names of the shareholders.

Your internal company records should include the names of your shareholders and the number of shares issued to each of them.

1. Your Business Name Rules about business names vary from state to state, but most include these general guidelines: Your business name must be different than the name of any other business entity registered to do business in India. You can have an online search on the MCA website. Here is the link “MCA Name Check” You are restricted from using certain words in your names, such as obscene words or the word “bank,” unless you are a financial institution. “Here is the Complete Guide of companies name availability”

to y d a e r e ar u o y w o N get your ated r o p r o c in s s e n i s u b

Your name must end with “Private Limited,” “Limited,” “LLP” or the other abbreviation as per the type of business entity.

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Strategy

15 PRACTICAL TACTICS THAT ACTUALLY HELP TO GENERATE SALES QUALIFIED LEAD FOR REAL ESTATE Sales Qualified Leads (SQL s) are truly hot leads. These are the ones that generate sales and deserve your follow-ups and time. Generating leads—both high in quantity and quality—...

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July 2017

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Strategy

Sales Qualified Leads (SQL s) are truly hot leads.

These are the ones that generate sales and deserve your follow-ups and time.

Generating leads—both high in quantity and quality — is a marketer most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

Surprisingly, In India, only 1 in 10 marketers feel their lead generation campaigns are effective In today's competitive market, if you want to sell flats and space you need reliable pre-qualified real estate leads and, if you are passionate about matching the right home with the perfect buyer, this article can help you So what goes into a best-of-class lead generation engine? First, let's take a look into the mechanics of high performing lead generation campaigns

2). Create Offers for Different Buying Stages: – As you know, home buyers are more likely to do their own research before even engaging with a real estate and, every prospect is at a different stage of exploration. That's why it's important to develop different offers at different buying stages. You don't need to pick and choose; create offers for each phase, and include a primary and secondary CTA to these offers on various pages throughout your website.

3).Use High-Value Offer Formats: – Not all offers are created equal. Some “formats” of offers perform better than others at converting leads Below are the types of offers that generate the most amounts of leads.

Guides Templates or Presentations

A tactical perspective, a marketer needs 4 crucial elements to make inbound lead generation happen.

These include:

Research and Reports Blog (including offers in the navigation or sidebar) Blog Posts (if there is a CTA in the post)

1.Offer:– An offer is a piece of content that is perceived high in value. Offers include eBooks, whitepapers, and free home valuations.

2.Call to Action: – A call-to-action is text, an image,

It's important to test different types of offers with your audience to determine what works for you.

4).Promote Offers on Product Pages: – Because your

website pages, is a specialized page that contains

agency offers services to both home buyers and sellers, you may want to consider creating a different offer for each of them. Then you can place CTAs linking to each offer on the website pages that are most relevant to that offer.

information about one particular offer, and a form to

5).Elements of an Effective Landing Page:– Landing

or a button that links directly to a landing page so people can find and download your offer.

3.Landing page: – A landing page, unlike normal

download that offer.

pages, sometimes called a “Lead Capture Page,” are

4. Action: – You can't capture leads without forms.

Forms will collect contact information from a visitor in exchange for an offer.

used to convert visitors into leads by completing a transaction or by collecting contact information from them. Landing pages consist of:

A headline

Tactics that actually help to generate sales qualified lead for Real estate are as follow

A brief description of the offer At least one supporting image Supporting elements such as testimonials most importantly, a form to capture information

1).Focus on creating an amazing title: – “if you have an amazing title, suddenly everyone wants it.”

Yes, people do judge a book by its cover; put effort into creating an amazing title.

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6).Remove the Main Navigation: – If there are links on the page to move to your website, it will distract the visitor and decrease the chance of them converting on the page One of the best ways to increase your landing page conversion rates is to simply remove the main navigation from the page. That's it!

July 2017

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Strategy

7).Emphasize the Benefits of the Offer:– It's more than just listing what the offer is comprised of; it takes a bit of spin. Instead of “Includes details of our home marketing program,” say something like “Find out how our home marketing program can reach more qualified home buyers.” In other words, convey the value of your offer clearly and effectively.

13).Social Media: – Social media is an emerging channel that many businesses are taking advantage of.

Here are some great tips for generating real estate leads on social networks.

Building a relationship with potential customers is a critical first step Companies that only use social media to blast out messages about themselves aren't using social channels effectively. The goal is to interact with others and be helpful Share your new content offers by posting links to landing pages, and in addition, share blog posts, updates, and other resources

8).Encourage Social Sharing: – On your landing page, don't forget to include buttons to enable your prospects to share content and offers. Include multiple social media channels as well as email. Social media sharing buttons are prominently displayed on the page.

9).More Landing Pages Equal More Leads: – According to a recent marketing benchmarks report, companies see a 55% increase in leads by increasing landing pages from 10 to 15. The more content, offers, and landing pages you create, more opportunities to generate more leads for your real estate company.

14).Organic Search: – While promoting your offers in many channels is crucial for lead generation, it's also equally important to make it easy for people to find your landing pages through search engines Pick a primary keyword for each landing page and focus on optimizing that page for that word.

Place your primary keywords in your headline and sub-headline Include keywords in the file name of images or use them in the ALT tag.

Include the keywords in the page URL

10).To Submit or Not to Submit: – That is the question most of your visitors are asking. One of the best ways to increase form conversion rates is to simply NOT use default word on your button: “SUBMIT.” For example, if the form is to download a brochure kit, the submit button should say, “Get Your Brochure Kit.” Other examples include “Download whitepaper,” “Get your free eBook,” or “Join our Newsletter.”

15).Email Marketing: Whether you are hosting an event, sending out a content, promoting a new service offering, or staying in touch with customer, email should be one of your main forms of communication

Conclusion:-

Another helpful tip, make the button big, bold and colorful. Make sure it looks like a button

11).Make the Form Appear Shorter: – Sometimes people won't fill out a form just because it “looks” long and time-consuming, try making the form look shorter by adjusting the styling For example, reduce the spacing in between fields or align the titles to the left of each field instead of above it so that the form appears shorter. If the form covers less space on the page, it may seem as if you're asking for less

Generating leads online has the power to transform your marketing.

Using strong offers, calls-to-action, landing pages, and forms—while promoting them in multi-channel environments—can reduce your cost-per-lead while delivering higher quality prospect For best result you have to follow the given tactics with the best consultant to grow your real estate business

12).Blogging Brings in the Leads: – This proves that blogging is a highly effective channel for lead generation. In every blog post, include hyperlinks to landing pages within the copy of the post, as well as a call-to-action.

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July 2017

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Strategy

5 THINGS TO UNDERSTAND INORDER TO GROW BUSINESS Getting a business off the ground requires a huge investment (both financially and in terms of time) from the business owner....

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Strategy

Getting a business off the ground

requires a huge investment (both financially and in terms of time) from the business owner. But the work doesn't end once the business is launched. Growing the business is a whole additional set of steps that can be intimidating and overwhelming. To simplify the process, we've identified the five things you absolutely must understand in order to grow your business.

This is long but worth reading the article if you want to learn about the key concept of growing up your business.

Well, so what I have written in this article? I am going to touch the five key aspects of a business, which are required to understand and implement in order to grow any business. Here are the FiveDEFININING YOUR PRODUCT OR SERVICE UNDERSTANDING YOUR CUSTOMER EVALUATING THE MARKETPLACE MARKETING & SALES PAYING ATTENTION TO YOUR FINANCIALS

DEFINE YOUR PRODUCT OR SERVICE: Understanding your product or service from the inside out is unequivocally the most important thing you can do to grow your business. Now, this might seem like common sense (and hopefully you've spent a lot of time defining this in your business startup phase), but there's more to it than knowing what colors your product comes in or what services you will offer and what you won't. There are two main reasons you want to ensure your offering is adequately defined: In order to sell your offering (more information about selling later), you will have to be able to answer each and every question a customer might have about it. There shouldn't be any unknowns for you. You should understand the product or service to the point that you can anticipate and answer any questions your customer might have. You should be an expert on your offering.

In order to grow your business and continue being successful for years to come, it's important to think about the future of your product or service. Whether it's something that will continue being valuable in the future, whether it's something that might evolve with time and what that looks like. This will allow you to anticipate the potential future and be open and prepared for any change or evolution that your product or servicemight have to undergo.

Getting a business off the ground requires a huge investment (both financially and in terms of time) from the business owner. But the work doesn't end once the business is launched. Growing the business is a whole additional set of steps that can be intimidating and overwhelming. To simplify the process, we've identified the five things you absolutely must understand in order to grow your business.

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July 2017

28

Strategy Start out by asking yourself some questions about your product or service as it currently stands: What is it?

What does it do?

What solution/benefit does it provide my customer?

Why is there a need for this product or service?

What benefits do you offer that other companies with similar products or servicesdon't have? Then consider the future of your product or service: Will this product or services still be relevant 3 years from now? What about 5?

If not, how will we evolve the product or service offering to stay current?

Will there still be a demand in the marketplace for your product or service?

Are there any potential technological advancements that might make it obsolete? How will you deal with that?

If we have to evolve the product or service, how will our overall business change? Will it change the customer? The type of employee we might need? The type of operations facility we will have?

We're not saying you need to be a psychic or visit a tarot card reader, but now that you're an expert on your product or service you should have a good idea of what the future looks like. Being able to anticipate 5-10 years down the line will help you understand how you have to evolve to stay current.

UNDERSTAND YOUR CUSTOMER: Now that you understand everything your product is, could be and will be, let's take a look at your customer.

Understanding your customer is almost as important as understanding everything about your product. These are the people who will keep you in business and help you grow. They will either buy into your product and story or they won't. If they do, you succeed. If they don't, you fail. So understanding who they are, what they're looking for and how they make decisions is crucial to ensuring that you're able to solve their problems and help them buy into your offering.

When evaluating your customer, you want to not only focus on your existing customers but also who your ideal customer is. Your current customer and your ideal customer should line up pretty well. In looking at these two people, if they are entirely different people, that's an issue that you need to address. Perhaps your product doesn't appeal to your ideal customer. Or maybe you're being unrealistic about who your ideal customer is.

Either way, make sure you address this inconsistency and make sure that your ideal customer is ultimately aligned with your product or service and where you're planning on taking the company.

One approach for evaluating your customer is to think about them in terms of personas. Developing a persona is basically the process of giving this elusive customer an identity. The evaluation of a person will ultimately help you Learn how to speak to your customer, how to seek them out and how to solve their problems. When developing a persona, you're looking to evaluate demographics, behavior patterns, motivations and goals in order to create a realistic example customer.

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Strategy

SOME QUESTIONS YOU SHOULD ASK IN ORDER TO DEVELOP PERSONAS: What is their job title?

What industry or industries do they work in?

What do they want to accomplish?

What are their goals in relation to your product or service?

What are their biggest challenges in relation to your product or service?

What potential concerns might they have in working with you?

KEEP IN MIND: You might end up with multiple personas, especially if your product or service offering is multifaceted. That's ok. In fact, it's probably a good thing. It will help you determine where your product fits for your different personas and how to talk to them about your offering.

Developing a persona is only one of many ways to evaluate your customer. Whatever method you choose, your end goal is to understand these people and how they make decisions so that you can fit your product or service into their life. Ultimately, you want to develop a persona document like this to reference.

SOME QUESTIONS YOU WANT TO ADDRESS: What range of products or services do they offer?

Are they targeting similar personas?

Are they profitable?

Are they scaling up or down?

How long have they been in business?

What do their customers think about them?

Pay attention to both the positive and the negative.

Do they have a competitive advantage?

What is their marketing strategy?

What are their pricing structures?

Do they operate in the same geographical area?

What is the size of their company?

What is their total sales volume?

And, most importantly, what can I do to most

EVALUATE THE MARKETPLACE:

effectively compete with them?

You've defined your offering, you understand your customer: the next important thing to look into is your industry and the marketplace. You need to understand where your company fits and how you can stand out in the industry in order to ultimately succeed.

COMPETITIVE ANALYSIS: A great way to launch your marketplace evaluation is with a competitive analysis. Sit down and think about who your main competitors are. Choose the companies who do the thing closest to what you do. Pick as many companies as you want but know that you're going to have to do a lot of research so make sure the companies you're selecting can actually be considered competitive to you. Your goal here is to analyze the product and service offering and determine how you can position your offering to compete with them.

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EVALUATE THE MARKETPLACE: DIFFERENTIATION: Your competitive analysis (especially that last question) and understanding your product and customer will all lead to your differentiation. How is your company, product and/or service different from these competitors? Why will your customers choose you instead of your competitors? Great differentiation will help your customer remember and understand you and help them ultimately decide to go with your product or service. For some inspiration, check out these great examples of brands who have differentiated themselves from the competition.

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Strategy

MARKETING & SALE: The value of marketing is often overlooked, especially by new businessesbecause it's a little hard to swallow the investment to put into your marketing not knowing what your return-on-investment will be.

The marketing world is huge. There are so many different approaches you can take to marketing your business, and determining what tactics, what media placements, what images and copy, etc. is incredibly important. Thinking that big right off the bat can be overwhelming. Before you can even think about the details, there is one major aspect of marketing that you need to decide on – your value proposition.

Before you can establish your sales process, however, it's important to understand the sales cycle for your particular offering. How long is the sales cycle for your business? What lifecycle stages do your clients go through and how do they move through the funnel? It might help to start with a standard sales cycle graphic and work through it for your business.

Your goal is to determine what a customer in each level of the funnel is considering and how to move them to the next level of the funnel.

Moving them through your funnel is your sales process.

A sales process is usually defined as the specific, concrete set of actions your team follows in closing a new customer.

A GOOD STARTING POINT FOR DEVELOPING YOUR SALES PROCESS IS TO LOOK BACK AT THE LAST 5-10 DEALS YOU'VE CLOSED AND THINK ABOUT THE FOLLOWING: What were the major steps in the process?

What touch points did you have with the customer?

How long did the process take?

How much time elapsed between each step?

AT ITS MOST SIMPLE, A VALUE PROPOSITION IS A PROMISE OF VALUE TO BE DELIVERED. YOUR VALUE PROPOSITION SHOULD EXPLAIN: How your products solve your ' customers problems and improve situations?

What specific benefits a customer can expect?

Why customers should buy from you over your competitors?

But how do you create a strong value proposition?

There are numerous resources to help you with this.

Regardless of whether you seek out an external resource or develop your value proposition internally, you have to live with this for a while so make absolutely sure it addresses the items above to the best ability.

Using these questions, define the action that moves the customer from one stage to the next. Ideally, the reason a prospect moves from one step to the next should be based on the actions of the prospect, not the perception of the sales rep. You want to make sure that there was a concrete action that moved the lead to the next level they weren't moved there just because the sales person felt like it was a good time.

Once you've defined the actions that move prospects from one stage to the next, look back at what touch points helped them make that move. Use those touch points to put together your sales process plans.

This is important not only for you to understand but also for any additional employees you might bring on.

Having an established sales process will help everyone stay on the same page and ensure that you are operating in a similar manner.

Being an expert on your business(and your product/ service, customer, and marketplace) puts you one step closer to being the ultimate salesperson for your offering.

But that doesn't necessarily mean that you know the best way to sell your product/offering.

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Strategy

PAY ATTENTION TO YOUR FINANCIALS: Again, this might sound like common sense, but it's astounding how many businesses do not have a strong grasp of their financials. Financial evaluations and business plans aren't just for big businesses. It's not enough to just ensure you have money in your bank account at the end of the month once all the bills are paid.

Yes, understanding your margins is incredibly important to running your businessbut perhaps more important than understanding your margins understands why they are what they are; where are you spending money and where are you making it. Furthermore, you should start charting your results as soon as possible so that you can accurately evaluate your month-over-month and yearover-year data. This is one of the best ways to evaluate business growthand determine where changes need to be made

We know what you're thinking – isn't this what my accountant is for? Well yes, and no. Your accountant is definitely there to help and may perform a variety of roles ranging from financial data collection, entry and report generation to providing advice and financial interpretation. Regardless of how involved your accountant is, it is still crucial for you as the business owner to fully understand your finances. Ultimately, you are the person who is going to be making the financial decisions so you want to make sure that you have the knowledge and understanding of what impact your decisions might have.

We're not saying that you need to understand everything right away either. So what types of things should you focus on first in regards to the finances? Start small and work your way up. Grow your financial knowledge like you would grow your business knowledge. Start with understanding what it costs to produce and sell and work your way up from there.

SOME IMPORTANT INITIAL QUESTIONS TO CONSIDER MIGHT BE:

There are many online resources that can help you, as

What are your margins?

a small business owner, better understand your

How would an increase in a specific expense impact

accounting including the Small Business Administration

your margins?

and the Internal Revenue System. In addition, your

For example, if you own a landscaping business where you're visiting multiple people per day, how would a change in gas prices affect your bottom line? Think about what an INR 0.25/gallon increase looks like.

What about an INR 1.00/gallon increase? Determine what changes you would have to make in order to offset that increased expense.

What limits do you have to work with in order to generate a profit?

Does your product or service carry a premium?

What is it and how do you know what it's worth?

At what point would you need to bring on additional help to run your business? How would that impact your costs and profits?

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accountant is a great resource to help answer any questions you might have or help you better understand the types or reports you're seeing and how to get a grasp on the information. But no matter where your knowledge is coming from, making sure that you understand the ins-and-outs of the money will help you make financially educated decisions to help grow the business.

CONCLUSION: Starting a business is no small task and building a business (big or small) isn't much different, but with proper planning and execution, you can set yourself up to ensure effective and smart growth.

July 2017

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Digital

Growth Hacking in Real Estate Business

Growth hacking is annoying for those who have heard about it 1,000's of times.

And, it's confusing for those who don't know what it is. Like it or not, growth hacking is happening.

E

“

VERYTHING THE GROWTH HACKER DO IS SCRUTINI-

ZED BY ITS POTENTIAL IMPACT ON SCALABLE GROWTH�

SEAN ELLIS. Growth hacking is a concept, which focuses on growing a business much larger and faster. With the proper implementation of growth hacking it will allow you to obtain maximum Return on Investment (ROI) with minimal effort. Growth hacking is one of the most effective strategy for the real estate digital marketing and the best solution for a small and medium real estate in India.

The meaning of a real estate growth hacking.

Real estate growth hacking is a digital marketing strategy and a concept used in marketing for a long time ago. Real estate growth hacking is based on a scientific method: A hypothesis is formulated.

Experiments and tests are done.

The data obtained is validated or not.

Furthermore, we could define the concept of real estate growth hacking as a combination of: Real estate digital marketing.

Analytical web.

Development of real estate brand.

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Digital A professional of the real estate growth hacking, known as a “Growth Hacker� manages the strategy of digital marketing based on these elements:

There are many advantages that we could get afte applying that method. The main one and the most featured for a real estate would be: It gives importance to the specific necessities of the real estate.

Is a scalable, predictable and repeatable system.

It is based on objective data.

The development of the brand is exponential and sustainable.

This is a strategic model of professional real estate marketing.

Visibility strategy of the real estate on the internet.

Brand development through social media platforms.

SEO visibility on search engines (Search Engine Optimization).

Analyses of the real estate websites.

Optimization of the real estate web and blog.

Basic strategy of real estate growth hacking.

The foundation of the growth hacking strategy is the web analysis which requires a strong planning, based on the achievements of the real estate. The real estate Growth Hacker must always apply this model in order to evaluate the results obtained.

For a real estate in India (with limited resources to invest on traditional media of advertisement), growth hacking is an ideal solution. It will help the real estate to achieve a brand development and it will get to the potential buyers in a more effective way.

Venture Care uses a very clear model referring to the increase of the brand: Identification of the object (define it and isolate it).

Brainstorming (strategy and methods).

Experiments and tests (prioritize and apply).

Web analysis (configure tools).

Planned execution.

Register the results.

Repeat all this again and again.

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July 2017

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How much your

business growth?

Discover You Business Value.

Use Online Business Valuation Calculator

By Venture Care

“ A quick , free and simple way to value your Business Online �

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About Venture Care:Venture Care is India's 1st of its kind online Business Solution Company which helps to Plan, Launch, Manage and Grow Businesses. Find More about us at www.venture-care.com

WHAT WE DO Since 2010, Venture Care (a S&F Advisory Brand) is helping businesses and enterprises to Plan a Business, start a business, run a business, Grow a Business and Close or Exit from a Business.

We at Venture Care generate ideas, spark actions and quantify time-bound results by providing tailored, practical and affordable solutions for the growth of your company. Venture-Care is dedicated to turning good ideas into measurable change Our team of Chartered Accountants, Business planner, Technocrats, Strategist, Marketers, Senior Bankers, Company Secretaries, Tax Experts and other professionals enables us to help and guide you to flourish your business aspirations.

Head Office (India) Venture Care

17 Ajinkytara, Kalaniketan Society s.no. 29, Kalanagar Near Rajrshi Shahu & Janta Bank.

Dhankawadi Pune 43. ask@venture-care.com

Branch office (Netherlands) Venture Care JonkerFransstraat 46, 3031 AV Rotterdam, (NL) Phone: +31 614 575 275

020 65363633

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