Wedding Planner Magazine July 2025 by abcassoc

ASSOCIATION OF BRIDAL CONSULTANTS

WHAT’S INSIDE

Letter From The Editor

Dear Wedding Planning Professionals,

As wedding professionals, we have the unique privilege—and responsibility—of shaping events that celebrate love in all its forms. Our July issue is dedicated to guiding you through meaningful, practical strategies for planning inclusive and sustainable weddings that reflect today’s values and tomorrow’s impact.

This month, we explore how to authentically communicate inclusiveness in your brand—from your website copy and imagery to your social media presence. Representation matters, and couples notice when they see themselves reflected in your work. We’ll show you how to go beyond surface-level messaging and build a brand that truly welcomes every couple.

We’re also diving into sustainability—what it looks like in action, how to talk about it in a way that’s transparent and engaging, and why eco-conscious couples are paying close attention. Whether you’re just beginning to implement green practices or are looking to deepen your efforts, this issue offers thoughtful guidance to help you grow intentionally.

But above all, we want to encourage a mindset shift: inclusivity and sustainability aren’t trends to follow— they’re values to live by. Let’s commit to creating experiences where no guest feels like an afterthought, and every couple feels genuinely seen, heard, and celebrated.

Plus, don’t miss our favorite features: member celebrating new milestones, and educational content designed to help you thrive.

WEDDING PLANNER Magazine

EDITOR / PUBLISHER

Veronica Foster, MWP™

LAYOUT TECHNICIAN

Erika Sherek, PWP™

FOR ADVERTISING OPPORTUNITIES

CONTACT: Veronica Foster, MWP™

Wedding Planner Magazine is published quarterly by the Association of Bridal Consultants, P.O.Box 2, Gibsonville, NC 27249. Phone 336-690-5510. email: members@abcweddingplanners.com

Visit: abcweddingplanners.com

EDITORIAL INDEPENDENCE

Our editorial team maintains independence, and opinions expressed are solely those of the authors unless noted otherwise.

TERMS OF USE

By accessing this publication, you agree to our Terms of Use, which cover user responsibilities and intellectual property.For any questions or further information, please contact us at editor@abcseddingplanners.com Printed in the USA

Wedding Planner Magazine ISBN 2160-3286 is published quarterly by the Association of Bridal Consultants LLC, P.O.Box 2, Gibsonville, NC 27249. Circulation is 10,000. Advertising is accepted, corporate ABC members receive a discount on rates.

Markel Event Insurance

Visit markel.com/event/abc to learn more.

• our museum-quality preservation materials ensure the life of her wedding gown

• recommended by designers and manufacturers worldwide

• in celebration of her wedding, a tree is planted by the Arbor Day Foundation in a forest of great need

• our written international performance guarantee honored by Certified Wedding Gown Specialists in eight countries includes free pressing

For a Certified Wedding Gown Specialist near you, visit WeddingGownSpecialists.com. For special pricing, email: info@weddinggownspecialists.com or call 800-501-5005.

Who’s Who in ABC

ABC Office

P.O.Box 2, Gibsonville, NC 27249

Phone 336-690-5510 www.abcweddingplanners.com

Social Media www.facebook.com/ assocbridalconsultants

www.instagram.com/abcassoc

www.pinterest.com/abcassoc

www.youtube.com/@abcassoc

www.ticktok.com/@abcassoc

ABC DIRECTOR LISTING

President Veronica Foster, MWP™ president@abcweddingplanners.com

Vice President, Membership Lois Pearce, MWP™ culture@abcweddingplanners.com

Vice President, Travel and Tourism

Nicole Zillman, PWP™ travel@abcweddingplanners.com

Director of Marketing

Brooke Johnson-Leppla, PWP™ marketing@abcweddingplanners.com

Vice President, Education

Shelby Tuck-Horton, MWP™ education@abcweddingplanners.com

Vice President, Conferences Aaren Muex, PWP™ conference@abcweddingplanners.com

Membership Liasion Michole Council, PWP™ members@abcweddingplanners.com

ABC Code of Ethics

ABC members agree to:

• Abide by all local & federal laws governing the industry in which I operate.

• Obtain and maintain licenses and certificates as required by law.

• Operate my business in an honest and ethical manner.

• Establish reasonable, proper fees for services, and provide written estimates for each client.

• Use honest and factual advertising.

• Deal with members, clients, and employees fairly, in an unbiased manner.

• Operate a business that is a credit to the association and the community

• Behave in a professional manner at all the association events.

• Agree to display only professional behavior, including not to harass, threaten, nor try to intimidate another current or former ABC Association member, at any time.

• Treat all the association members with respect, a sense of cooperation, and concern for their welfare.

• Cooperate with the association activities and efforts to promote and improve the professionalism of the wedding business.

• Respond, rapidly and honesty, to all complaints forwarded by the association.

• Use the association’s name/logo as authorized.

Branding for Inclusivity: How to Position Your Business as a Welcoming & Diverse Wedding Service

Strategies for showcasing inclusiveness in branding, website messaging, and social media to attract diverse couples.

Imagine this: your business grows simply by embracing inclusivity as a wedding vendor. What could be better than honoring the love between humans who are ready to spend their lives together, regardless of gender, sexual identity, race, ethnicity, or physical ability? Inclusivity, as a wedding professional, means respecting and celebrating all couples in love.

Positioning your business in 2025 means to be welcoming and express it as diverse. It is not a simple task. But it is necessary. Presenting your business as “one for all” is the welcoming position. Your message must be inviting but not overbearing.

When couples feel respected, they choose to invest their money in your business. In the United States, when cash changes hands, the color is always green. That green represents your purpose in commerce: to serve clients and grow your revenue. The inclusive approach serves as your “why.” There are couples out there who want to feel seen and valued, and they’re eager to reward vendors who respect them. The argument for inclusivity is clear. The choice is now yours to make.

Diversity is the range of age, culture, size, ethnicity, foods, gender, or beliefs. The list may go on and on. Wherever your business is located, there is diversity. Inclusivity is the way to make those who might be excluded feel included. As a business owner it is important that your messaging feels open and welcoming.

The product or service you are offering may be an expression of something you love to do. As a businessperson, it is important to consider the client who will purchase your service or product. Your branding should be attractive for them to consider doing business with you. Brand for inclusivity!

An important first step is to look inward at the mission you have for yourself, and your business. If your goals do not include inclusive ideas and practices, the potential client will not feel your welcoming vibe. Your efforts will be like trying to fit a square cube in a round hole. It just won’t be received.

Start with the values of your company. What are the principles that drive your business and speak to the internal culture of your own organization? What’s the focus of your business, and the attitude of your team towards inclusivity? If you are a solopreneur, what are your expectations of other service providers who you want to do business with? Are you

working with an inclusive pool of vendors? Are their service attitudes matching the values of your business? Your brand is not only you but extends to the team you work with.

Because there are many differences, it is human nature to feel uncomfortable reaching out to a community that you may be unfamiliar with. To be an inclusive business, it is your responsibility (either as a business owner or a team member) to research the various methods of interpersonal communication of the audience(s) you want to speak to. It isn’t a one size that fits all.

It may seem like a “duh,” but you must understand who your target market is – and then speak to them

Your branding has several ways to include your inclusive message: words, colors and images. Inclusive markets desire to see multiple areas where you are genuinely sincere. Your approach should be completely rounded and not touch on just one. For example, if you decide to use an image of an Asian couple, be sure to research that the supporting text is receptive to the reader and not just jargon. Also, i.e. showing foods of one culture in the same content of another culture just because it looks similar.

In your mission statement be clear to include your position on diversity and inclusion in the statement. It will also resonate if you include “your why.”

Lois Pearce, MWP™

Certain colors resonate with different audiences. Purple, for example, may exhibit royalty in some Western cultures. The six stripes of red, orange, yellow, green, blue and purple are used widely in the Pride Flag in the LGBTQ+ community. Think about colors not only in the design of your website or blog, but if you meet in an office space consider the colors there as well.

To reach today’s diverse couples, your marketing must intentionally highlight inclusiveness. Start by showcasing a variety of images that reflect the diverse world we live in:

• Representation in Visuals: Use photos of wedding couples from various ethnicities, religious backgrounds, body types, and physical abilities. Inclusive visuals signal to potential clients that you’ve worked with couples like them or, at the very least, are eager to do so.

• Behind-the-Scenes Diversity: Share information about your team and their diverse backgrounds. Highlight how your staff embodies the inclusive values you project outwardly.

• Storytelling: Feature reallife love stories from diverse couples you’ve worked with. Testimonials and case studies provide tangible proof of your commitment to inclusivity.

What’s Next?

As a wedding professional, you have the power to shape how love is celebrated. Start by auditing your current marketing materials. Are they reflective of the world we live in? Do they speak to a wide range of couples? If not, it’s time to make changes.

Inclusivity isn’t a trend, it’s a necessity. Couples are waiting for vendors who see them, respect them, and celebrate their love. By stepping up, you’re not just growing your business,

you’re helping to create a world where all love stories are honored.

The choice is yours. Will you be the vendor who stands for inclusivity and reaps the rewards, or will you miss out on this incredible opportunity? ❣

IN SOCIAL MEDIA AND WEBSITE AVOID:

Stereotypes

The word “Handicapped”

The Word “Ethnic”

be specific of the group you are referring to: “Filipino”

The use of slang to be trendy.

Speaking to a specific gender –“mankind” Merry Christmas

Instead of “autistic person”

language such as “exotic wedding”

Avoid the use of bridal party, bride, groom,

Lois Pearce is a Master Wedding Planner, and President of Lois Pearce and Associates, Hamden CT. A recipient of the Heart Award for passion and excellence in the wedding industry, she now serves on the panel for future selections. In addition to being an author to several books including “Wedding Customs and Traditions: Historical Traditions to Incorporate into Modern Weddings,” she is the Vice President, Membership of the Association of Bridal Consultants. Her favorite topics relate to cultural etiquette, cultural competence, intercultural communications and the business of wedding planning.

Saying, “Our business is inclusive for all identities.”

Lois has appeared on major network television stations and public television, and has been quoted in numerous major bridal publications, and spoken at many national educational seminars including: The Special Event/ Catersource, International Caterers Association, the American Rental Association, and for Bahamas Tourism.

ABC Designations

The Association of Bridal Consultants congratulates the following members for investing in themselves and increasing thier designations and commitment to the Standard of Excellence:

& Designations

THESE MEMBERS HAVE

INCREASED THEIR DESIGNATIONS

TO CERTIFIED WEDDING PLANNERS

Brenda Powers Location: Tempe Arizona

Business Name: Whimsical Weddings & Events

Zena Underwood

Location: Swansboro, NC Business Name: Knot A Second Thought, INC

Kaisha Brown

Location: Denver, Colorado

Business Name: Undecided

Greening the Aisle

JoAnn Moore, MWP™

Ipresented at the 2023 Association of Bridal Consultants Conference in Puerto Rico, where I discussed the environmental impact of our industry. After conducting extensive research, I developed a deep passion for making each of my weddings and events as sustainable and eco-friendly as possible.

Let’s start with the numbers. In 2024, The Knot reported 2.1 million weddings in the United States and over 42 million worldwide. These celebrations bring joy and meaning, but they also leave a heavy environmental footprint. Each wedding is estimated to generate 400 to 600 pounds of trash and produce approximately 63 tons of carbon dioxide emissions. As professionals, we strive to make every event memorable; however, we often do so at a high environmental cost. It’s time to rethink our approach.

The good news? Creating ecofriendlier events is simpler than it may seem. Here are some effective ways you can make immediate changes.

Eliminate Single-Use Plastics and Styrofoam

These materials can persist in the environment for hundreds of years. They break down into toxic microplastics, now found in soil, water, and even our bodies.

Styrofoam and most singleuse plastics don’t decompose naturally. Instead, they can persist in the environment for hundreds to thousands of years. They break into smaller particles (microplastics), which infiltrate soil, water, and even food chains.

Manufacturing Styrofoam and plastic products use fossil fuels and toxic chemicals, contributing to air pollution and greenhouse gas emissions. When burned (in waste incinerators or open fires), Styrofoam releases toxic compounds like styrene gas and benzene. These materials are difficult and expensive to recycle, especially Styrofoam, which is not accepted by most municipal recycling programs.

When exposed to heat or sunlight, Styrofoam can leach styrene, a suspected carcinogen, into food or the environment. Plastics can also leach endocrine-disrupting chemicals, such as BPA or phthalates, which can affect both human and animal health.

Many alternatives, such as paper, compostable bioplastics, and reusable containers, are readily available and have a less impactful effect on the environment. Eliminate singleuse plastics and Styrofoam from

Use Reusable Drinkware and Smart Water Conservation Practices

Practice good water conservation. At outdoor events, use dishwasher-safe plastic or glassware. Offer smaller water glasses, as water consumption typically drops once the bar opens.

Host Events Outdoors When Possible

Outdoor ceremonies, cocktail hours, or receptions reduce energy consumption and carbon emissions. Use solar lighting in the evening, and incorporating outdoor elements into part of the event is helpful.

Recommend Eco-Conscious Vendors

Seek out florists, caterers, and rental companies that prioritize sustainability. These vendors often have practical solutions and a clear passion for the environment, making your job easier and more meaningful.

Vet Vendors Carefully

Speak directly to vendors about their sustainability practices. Ask about sourcing, packaging, and waste management. Being prepared with vetted eco-conscious vendors allows you to guide your clients with confidence.

Some businesses claim to be “green” without meaningful proof. Ask specific questions: Do they recycle? Have they discontinued the use of single-use plastics? Use energy-efficient lighting.

Watch Out for Greenwashing

Some businesses claim to be “green” without meaningful proof. Ask specific questions: Do they recycle? Have they discontinued the use of single-use plastics? Use energy-efficient lighting. Don’t accept vague claims—ask for evidence.

Choose Green Venues

Support venues that prioritize sustainability. Look for features like on-site water filtration, motion-sensor lighting, and locally sourced menus. Recommend venues that meet these standards to your clients. Look for a certified venue designed to be efficient. One example is LEED. LEED stands for Leadership in Energy and Environmental Design. It is a globally recognized certification system developed by the U.S. Green Building Council (USGBC) that rates buildings based on their environmental performance and sustainability. LEED certification evaluates how well a building or community performs across several key areas:

• Energy efficiency

• Water conservation

• Indoor environmental quality

• Sustainable site development

• Materials selection

• Waste reduction and recycling

. Reduce Transportation Emissions

Travel is one of the biggest contributors to carbon emissions at events. Offer shuttles from airports and hotels. Encourage vendors to carpool. Hire local talent. Even using horse-drawn carriages for short guest trips can reduce emissions and delight guests

Source Products Locally

Use caterers who shop at farmers’ markets and bakers who use organic ingredients. Hire musicians and entertainers from the area. The closer the source, the smaller the carbon footprint.

Embrace Creative Reuse

Choose vendors who reuse items like dishware and decor. I often shop at thrift and secondhand stores for distinctive pieces. For example, at a wedding held at a rustic ranch, I bought secondhand cowboy boots to hold floral vases and vintage furniture to hold gifts or favors. I do charge a rental fee, making this effort profitable for my business.

Reimagine Decor Thoughtfully

Find new purposes for existing items. A vintage table used for a tea party can become a snack table at another wedding. This reduces both waste and expenses while giving events a unique, personalized touch.

Plan for the Post-Event

Coordinate flower donations to nursing homes or hospitals. Work with florists who compost. Ensure recycling is managed and food waste is minimized. Use take-home containers made from recyclable or compostable materials.

Live the Values You Promote

Do you recycle at home? Shop local? Use green products?

Switching from plastic detergent jugs to laundry sheets, for instance, cuts plastic waste and water transport. These small shifts support the values we promote to our clients

Embrace Virtual Meetings

Use Zoom or Teams when possible. If in-person meetings are necessary, consolidate them into fewer days. This saves time, fuel, and reduces emissions

Advocate for Environmental

Sustainability

Share your knowledge with peers and vendors. Suggest alternatives respectfully and encourage others to explore greener practices. Read environmental articles, attend community clean-up events, and join local “Green Waste” days.

Our actions, individually and collectively, can lead our industry toward a more sustainable future. By reducing waste, lowering emissions, and supporting eco-conscious practices, we protect the planet while still delivering extraordinary events. The steps you take today can ensure that future generations inherit a world that’s not only beautiful but thriving. ❣

JoAnn Moore has worked in the wedding and event planning industry for over 35 years. She is a Master Wedding Planner, a Certified Green Wedding Planner, and a Climate Reality Leader.

She is the author of “Laughing all the Way to the Altar” and is currently co-authoring a new edition of the “Green Bride Guide, with Kate Harrison and Helena Ricon-Tiscano

Celebrating Every Guest: Ensuring No One is Left Out

Justin Rouse

Weddings are a celebration of love and it’s important that every guest feels included. Regardless of their abilities. Embracing Diversity, Equity, and Inclusion at weddings means making intentional efforts to accommodate all guests, including those who are Deaf, Hard of Hearing (DHOH) or have impairments.

By thoughtfully integrating accessible features into wedding planning, couples can ensure that everyone shares in the joy of the occasion. This article explores three practical strategies to make weddings more inclusive for all, so no one feels left out.

Strategy One: Ensuring Comfort and Mobility

For guests with physical impairments, ensuring that the wedding venue is accessible and that everyone feels physically comfortable is a key part of the DEIA process. Physical limitations should not hinder a person’s ability to enjoy the day.

· Accessible Venues: Choosing a venue that is fully accessible is the first step. This means having ramps, wide aisles, and elevators to ensure that guests who use wheelchairs, walkers, or other mobility aids can easily navigate the space.

· Comfortable Seating: Ensure there is seating available for guests with mobility devices. Consider reserving spaces close to the ceremony or reception areas so that individuals with physical impairment can fully engage in the event without feeling isolated.

· Transportation and Parking: Accessible transportation options, like shuttle buses with wheelchair accessibility or valet services for disabled guests, ensure that mobility is never a barrier. Additionally, designated parking spaces close to the entrance make a huge difference in creating an equitable experience for everyone.

Strategy Two: Inclusive Language and Representation

DEIA at weddings goes beyond physical accommodation; language and representation matter too. Using inclusive language and ensuring diverse representation can make the event feel welcome for all guests.

Inclusive Language: Be mindful of the language used during the ceremony and throughout the celebration.

· Avoid assuming that all guests are able-bodied, hearing or visually unimpaired. Offering proactive accommodation, such as providing sign language interpretation or accessible seating, can create a welcoming atmosphere for those with disabilities.

· Diverse Representation: Including individuals with various abilities at the wedding party or as speakers can send a powerful message of inclusion. Having a diverse range of people involved in the ceremony, whether as bridesmaids, groomsmen, or speakers assures that everyone feels represented, seen, and included.

Strategy Three: DEIA Beyond the Wedding Day

The commitment to Diversity, Equity, Inclusion, and Accessibility (DEIA) extends beyond the wedding day, reflecting the couple’s values and serving as a powerful example for family, friends, and the community. By prioritizing inclusivity, weddings create a

culture of respect and welcome for everyone, regardless of ability. Such celebrations inspire a future where individuals with disabilities experience equality and kindness every day, reinforcing the important idea that all people deserve equal opportunities to celebrate and share in life’s joys.

In Conclusion: A Wedding for Everyone

A wedding should be more than a celebration of love; it should embrace diversity in all its forms, including the abilities of all guests. By incorporating Diversity, Equality, Inclusion, and Accessibility (DEIA) into their planning, couples can ensure that everyone— regardless of hearing, visual, or physical impairments—can fully participate in the celebration. By prioritizing accessibility, couples create a memorable event that exemplifies love and fosters a more inclusive world, making their special day a universal experience that unites people in joy. ❣

About the author: Justin Rouse is a seasoned wedding planner with 19 years of experience in the wedding industry. Originally from South Carolina, Justin never envisioned a career in wedding planning, having initially aspired to become an entertainment attorney. However, his passion for creating unforgettable celebrations led him to establish himself in this vibrant field.

As the Chief Creative Director at Justin Rouse Designs and an Associate Event Planner at CrystalPink Events, Justin brings his unique vision and expertise to every event he orchestrates. In addition to his planning roles, he served as the State Manager for

South Carolina from 2010 to 2014, contributing to the growth and professionalism of the wedding industry in the region. He is also a proud member of the Wedding Planner Society.

Currently residing in Atlanta, GA, Justin shares his life with his husband, Derrick. Together, they create a loving and supportive environment that reflects Justin’s commitment to making every celebration a beautiful reflection of love and joy.

Brooke and Gavin’s Epic Wedding Weekend, Glen Rose Texas

Brooke and Gavin’s wedding was more than a celebration—it was an unforgettable three-day experience at the breathtaking Rough Creek Lodge, a place filled with childhood memories for Brooke. The upscale dude ranch set the tone with endless activities for guests, including horseback riding, fishing, bowling, batting cages, and a petting zoo.

The main event took place under a stunning clear glass tent by Sandone Productions, offering panoramic views of the property and lake. Romantic dusty pink and white florals by Millie May Blooms and elegant rentals from Top Tier added charm and sophistication throughout the space. Each event—from the welcome party to the farewell brunch—was carefully curated by Brooke, her mom, and the Southern Bash team. Brooke thought of everything, including custom napkins for each event.

The weekend was beautifully documented by Fansler Media, Ashlyn Cathey Photography, and Southern Bash content creation. Guests were treated to gourmet cuisine and signature cocktails from Rough Creek Lodge, fun snapshots at the Big Time Selfie photo booth, and an electric atmosphere thanks to Intensity Band, who kept the dance floor packed all night.

Despite an unexp ected Texas storm, the celebration continued seamlessly as guests moved from the tent to the lodge for an epic after-party featuring pizza and plenty of laughter. The evening culminated in a breathtaking custom fireworks display by Pyrotex, lighting up the night in celebration of Brooke and Gavin’s love.

Every detail reflected thoughtful planning and timeless style, resulting in a weekend no one will ever forget. ❣

VENDORS

Diversity And Sustainability In The Wedding Industry

Fausto Pifferrer, Blue Elephant Events and Catering

In the last few years, we have talked a lot about diversity and inclusion in the wedding industry. How do these conversations translate into changes and adjustments to your day-to-day logistics and processes?

When planning a wedding, ensure that your assembled team aligns with your views. Diversity has many shades –create a team that celebrates and lifts what is important to you. Diversity doesn’t just mean color or sexuality. It includes special attention to any marginalized groups and addresses any areas that get minimized. Intentionally working with these ideas indicates that you are concerned about the comfort and security of your clients and their guests.

THINGS TO CONSIDER:

LGBTQ+ Inclusion: Offering services that are welcoming and affirming for LGBTQ+ couples— using inclusive language on websites (e.g., “partner” instead of “bride/groom”), showcasing diverse couples in marketing.

Accessibility: Ensure venues are accessible for guests with disabilities, provide sign language interpreters, or consider sensory-friendly options. This also includes wheelchair accessibility, braille signage when needed, etc. Trace the client experience from start to finish, notice where the touchpoints are, and ensure they are all considered.

Cultural & Religious Traditions: Respectfully incorporating and blending different cultural or religious traditions, like interfaith ceremonies or bilingual officiants.

PLANNING FOR DIVERSITY: WHAT DOES THIS MEAN? Celebrate and respect differences across cultures, races, religions, gender identities, and body types.

Vendor Diversity: Working with diverse vendors (e.g., BIPOC, LGBTQ+, women-owned businesses).

Representation in Media: Showcasing diverse couples in wedding magazines, blogs, and social media.

Culturally Sensitive Services: Understanding cultural wedding customs (e.g., Indian baraat, Nigerian Aso-Ebi, Jewish ketubah) and helping couples plan and present them authentically.

Fashion & Beauty Services: Inclusive fashion that caters to different sizes, body types, and cultural preferences, along with makeup artists skilled with various skin tones.

Sustainability is not just about identifying areas where we can minimize. It is also changing

your mindset and rearranging your thinking with the goal of minimizing the overall impact of your events while maintaining your current high standards.

Eco-friendly Invitations: Digital invites or ones printed on recycled paper with soy-based ink.

Local & Seasonal Catering: Reducing carbon footprints by sourcing food locally and seasonally.

Ethical Fashion: Renting attire, choosing sustainable designers, or buying secondhand.

Zero-Waste Decor: Reusable or biodegradable decorations, living plants instead of cut flowers.

Carbon Offsetting: Calculating and offsetting emissions from travel, especially destination weddings.

Donation over Disposal: Donating leftover food, flowers, or even dresses to charitable organizations.

Sustainability trends and things to watch! Our world is in a constant state of flux. Here are a few things to watch for:

• Micro-weddings & elopements are often more sustainable and personalized.

• Green venues with LEED certifications or ecoconscious policies.

• Hybrid weddings (inperson + virtual) increase accessibility and reduce travel emissions. ❣

About the author: Co-founder of Blue Elephant Events and Catering, Maine Venue Partners, and Co-owner of Real Maine Weddings magazine, Fausto began his career in catering and event planning 39 years ago in Philadelphia. He has an eye for detail and production and is passionate about creating high-quality, memorable events for his wedding and corporate clients. Fausto is a member of the Leading Caterers of America, sits on the board of directors of the International Caterers Association and Seeds of Hope Community Center, and is a past President of the Biddeford-Saco Rotary Club. He recently published his first book: Temporary Friends: A Caterer’s Guide to the Perfect Day.

From Trend To Transformation: How To Authentically Integrate Diversity & Sustainability In Your Brand

Veronica Foster, MWP™

In today’s wedding industry, diversity and sustainability are no longer optional; they are essential. Couples are seeking more than just beautiful decor or picturesque venues; they want their celebrations to reflect their values, including inclusivity and environmental responsibility. For wedding professionals, this shift means more than just adopting trendy language or making surface-level changes. It requires a fundamental transformation in how they approach their brand, services, and client interactions. In this article, we’ll explore practical ways wedding professionals can ensure their brand is genuinely committed to diversity and sustainability.

Understanding Diversity Beyond Aesthetics

Diversity in the wedding industry goes beyond showcasing couples of different backgrounds in marketing materials. It means actively creating an environment where clients and vendors from all walks of life feel seen, respected, and valued. To authentically integrate diversity in your brand:

• Evaluate Your Messaging: Review your website, social media, and promotional materials. Are they inclusive? Do they reflect the diverse communities you want to serve?

• Expand Your Network: Seek out and collaborate with vendors

from various cultural, racial, and socio-economic backgrounds. Attend industry events that celebrate diversity and support minority-owned businesses.

• Educate Yourself and Your Team: Understanding cultural customs and traditions is key. Offer diverse training for your staff to ensure they can provide respectful and personalized service to all clients.

Sustainability as a Core Value, not a Gimmick

Sustainability is not just about using eco-friendly products; it is about making conscious decisions that reduce your environmental impact. Here are ways to ensure your brand is genuinely sustainable:

• Sustainable Sourcing: Work with vendors who share your commitment to sustainability.

Choose florists who use locally sourced flowers, caterers with farm-to-table menus, and decor providers who minimize waste.

• Mindful Event Planning: Offer couples options for environmentally friendly weddings. This can include digital invitations, reusable decor, or donating leftover food to local shelters.

• Transparent Communication: Be honest about your sustainability efforts and your commitment to improvement. Share your progress and challenges with your clients to build trust.

Inclusive Marketing: Representation That Matters

Representation matters. To ensure your marketing authentically reflects diversity:

• Show Real Couples: Use photos of diverse couples from your past weddings. This not only showcases your work but also demonstrates your commitment to inclusivity.

• Highlight Diverse Stories: Feature stories of couples from different backgrounds, cultures, and love stories in your blog and social media.

• Language Matters: Use inclusive language that avoids stereotypes and celebrates all forms of love and identity.

Embedding Diversity and Sustainability in Business Practices

To truly integrate diversity and sustainability into your brand, it must go beyond marketing—it should be a part of your daily operations:

• Supplier Diversity: Develop a list of diverse and ecoconscious vendors you can recommend to clients.

• Team Training: Regularly educate your team on cultural sensitivity, anti-discrimination policies, and sustainable practices.

• Client Education: Help your clients make informed choices about sustainable and inclusive options for their weddings.

Measure and Share Your Impact

Commitment to diversity and sustainability is an ongoing journey. To maintain authenticity:

1. Track Your Progress: Set measurable goals, whether it’s the percentage of diverse vendors you work with or your reduction in waste.

2. Share Your Story: Use your website, social media, and client communications to showcase your journey, including successes and challenges.

3. Seek Feedback: Regularly ask clients and team members for feedback on your diversity and sustainability efforts. Use this feedback to improve.

Authenticity is the foundation of a successful brand. By genuinely committing to diversity and sustainability, wedding professionals can not only meet client expectations but also set themselves apart in a competitive market. Remember, it’s not about being perfect, it’s about making continuous, meaningful progress. As you integrate these values into your brand, you will create a business that not only thrives but also makes a positive impact on the industry and beyond.”

About the author

Veronica M. Foster is a seasoned expert in the events industry, renowned for her dedication to elevating the standards of wedding planning. With over twenty-two years of experience, Veronica began her career in high-pressure environments, developing a keen eye for detail and a passion for design that has shaped her exceptional work with couples, businesses, and organizations.

My Biggest Lesson: What I Learned Planning An Inclusive Wedding

Jasmine Taylor, CWP™

When I first started planning weddings, I thought the right vendor list could carry me through almost anything. I’d seen colleagues online rave about florists, photographers, and DJs they’d never even met in person — just glowing reviews, shared posts, and tags in styled shoots. So, when my couple, Dani and Priya, asked for LGBTQ+ affirming vendors for their wedding, I thought I could rely on the crowd.

Dani and Priya were an incredible pair. Dani was nonbinary, Priya came from a large South Asian family, and both were deeply committed to creating an inclusive and intentional experience — from the bilingual ceremony to their request for a gender-neutral wedding party.

II wanted to impress them, so I quickly compiled a list of vendors recommended in a planner group I trusted. One, in particular, stood out — a photographer named Marc, who had a strong portfolio, a trendy social media presence, and dozens of online tags about inclusivity. I’d never met him, but he was available, enthusiastic, and said all the right things over email. I booked him without a second thought.

Fast forward to the wedding day.

Marc arrived late, seemed uninterested in the details we had reviewed, and during a private moment with Dani, referred to them by the wrong pronouns — not once, but repeatedly. When I approached him, he brushed it off with a nervous laugh. “I’m still learning,” he said.

I was devastated. Dani and Priya had trusted me, and I’d failed them. Not because I chose someone who made a mistake — mistakes can be addressed — but because I hadn’t done any personal vetting. I hadn’t met Marc in person, seen how he interacted with diverse couples, or spoken to others who had actually worked with him.

That night, after the wedding (which was otherwise beautiful), I made a vow to never rely on anonymous online recommendations again.

Since then, I’ve approached vendor relationships differently. I host monthly coffee meetups with other wedding pros. I visit

venues I’ve never worked in. I ask thoughtful questions — not just “Are you LGBTQ+ friendly?” but “Can you tell me how you’ve supported diverse couples in real scenarios?” I watch how they interact with people from different cultures, backgrounds, and gender identities.

Networking, I’ve learned, isn’t just about growing my business. It’s how I protect my clients, uphold their values, and ensure the team I recommend will care for them the way I do.❣

“Networking is how I protect my clients — not just promote myself.”

From Click To Connection: How Wedding Planners Can Build A Client-Centric Website

That Truly Converts

Brian Lawrence

In today’s wedding world, where couples are not only diverse in their identities but also thoughtful in how they choose vendors, your website has one job: make visitors feel seen, understood, and safe to take the next step. That’s what being client-centric is all about.

This goes beyond aesthetics and accolades. It’s about shifting from a transactional, surface-level site to an emotionally intuitive, inclusive digital space—where the couple’s values, dreams, and personal journey take center stage.

CLIENT-CENTRIC VS. CUSTOMER-CENTRIC

Most wedding planner websites are customer-centric by default. They’re polished, packed with service lists and photo galleries, and say things like:

● “Award-winning full-service wedding planning”

● “As seen in [big name publication]”

● “Let’s make your day unforgettable”

While none of this is wrong, it’s not always enough. These sites speak at customers. A clientcentric website speaks with them. It invites them into a shared experience.

It reassures, reflects, and relates. It doesn’t just say “book now.” It says, “we get you.”

REFRAMING YOUR WEBSITE AROUND THE CLIENT’S EXPERIENCE

1. Open With Empathy, Not Expertise

The homepage should make space for emotion before promotion. Many visitors come with excitement—but also overwhelm, anxiety, and questions. Start with a message that acknowledges what they might be feeling, and shows you’re here to guide—not sell.

Instead of:

“We offer luxury full-service wedding planning.”

Try:

“You’ve got a vision. Maybe it’s crystal clear—or maybe it’s still forming. Either way, we’re here to make the journey less overwhelming and more joyful.”

2. Center Identity and Language Inclusivity

Words matter. A client-centric website reflects the diversity of love stories you want to celebrate.

● Use “you” and “your partner” instead of “bride and groom.”

● Avoid assumptions about budget size, religious tradition, or family dynamics.

● Offer language that respects different cultural backgrounds,

“Words matter. A client-centric website reflects the diversity of love stories you want to celebrate”

neurodiversity, gender identity, and relationship structures. Pair this with inclusive imagery, featuring diverse couples, accessible venues, multigenerational celebrations, and body-positive representation.

3. Tell a Story on Your Services

Page

Instead of listing packages like a takeout menu, guide clients through a journey. Help them visualize the experience of working with you, from discovery to “I do.”

Use phrases like:

● “What it’s like to work together”

● “Your planning journey with us”

● “Support, guidance, and celebration—every step of the way”

Then list your offerings within that story framework. Make room for flexible options, elopements, cultural ceremonies, and anything that shows you’re not a one-sizefits-all planner.

INCLUSIVE CALLS TO ACTION THAT BUILD TRUST

Many planners use calls to action like:

● “Book your consultation no

● “Check availability”

● “Fill out our form to get started”

These may feel clear—but they can come across as transactional or rushed.

Client-centric CTAs should lower anxiety, increase clarity, and invite a relationship.

Try instead:

● “Let’s explore how we can bring your vision to life— together.”

● “We’d love to learn more about your story and what matters most to you.”

● “Not sure where to start? Let’s talk through it together.”

These signals create a sense of safety and warmth, especially for couples who may be nervous about being judged or misunderstood.

MAKE YOUR INQUIRY FORM A WELCOMING SPACE

The contact form is often where people decide whether to proceed or abandon their inquiry. A client-centric contact form is more than generating a lead—it’s a doorway into a relationship.

What to Avoid:

● Rigid, binary gender fields (e.g., Bride’s Name” / “Groom’s Name”)

● Required budget minimums before any conversation

● Cold labels like “Name,” “Phone,” “Event Type”

What to Include:

● Open-ended prompts that feel human and curious

● Fields that invite stories, not just stats

● Optional rather than mandatory questions

Sample Inclusive Contact Form Fields:

● Your Name:

● Your Partner’s Name (if applicable):

● Pronouns (optional):

● Tell us a little about your love story or your wedding plans: (This helps build an emotional connection right away.)

● What would make your day feel most “you”?: (This encourages personalization.)

● Anything you’re feeling excited—or overwhelmed— about?: (This invites vulnerability and creates trust.)

● How would you like us to respond? (Text, email, phone)

● Is there anything about your

identity or values we should be aware of to better support you?: (Optional but powerful for inclusivity.)

By shifting your inquiry form from “Tell us what you need” to “Tell us who you are,” you set a tone of empathy, personalization, and care.

SUPPORTING DIVERSE NEEDS THROUGH ACCESSIBILITY

A client-centric site also considers how couples of all abilities experience your content

● Use large, high-contrast fonts for easy readability.

● Include alt-text for all images.

● Avoid color-only distinctions in buttons and navigation.

● Make mobile usability seamless—many couples browse on phones.

Accessibility isn’t just nice-tohave. It’s an act of respect and consideration.

BRING SOCIAL PROOF INTO THE JOURNEY

Instead of hiding testimonials on a single “Reviews” page, sprinkle social proof throughout your site in context:

● A quote about your calmness next to your planning services

● A couple praising your inclusive approach on the homepage

● A thank-you for navigating tricky family dynamics on the About page

Highlight not just the results, but the emotional outcomes: feeling heard, seen, and supported. Also make sure testimonials include clients’ names, where they live, and their venue. This helps bolster SEO keywords and make the testimonials more authentic. You’re Not Just a Planner. You’re a Safe Space.

Being client-centric isn’t a marketing strategy. It’s a relationship strategy.

Couples don’t remember every detail of your packages. They

remember how they felt when they visited your site. Did it welcome them? Did it reflect them? Did it speak to their values, identities, and love? When your website becomes more than a pitch—and instead becomes a mirror and a warm invitation—booking you becomes a natural next step.

And here’s the bonus: These client-centric shifts aren’t just good for people. They’re great for search engines and AI.

The more your website reflects real human language, clear intent, and inclusive phrasing, the better it aligns with how people search, especially with AI-driven tools like ChatGPT, Google’s SGE, and voice assistants like Siri and Alexa. These tools favor content that’s conversational, helpful, and structurally easy to understand. When you lead with empathy and clarity— using natural language in your headlines, descriptive alt-text, and user-first calls to action— you’re also sending strong signals to Google and AI models about your site’s relevance, trustworthiness, and authority. That’s not just good branding. That’s future-proof SEO. ❣

Brian Lawrence is the coauthor of “From Browsing To Booking” and owns a boutique web design and SEO agency rooted in the wedding and event industry. You can learn more about his extensive background and business building services by visiting his website BrianLawrence.com.

The Green Wedding Blueprint: Planning Events That Are Kind to the Planet

Katie Mast, Rock Paper Coin

Luxury doesn’t have to come at the planet’s expense. Today’s most memorable weddings and events are those that wow guests not only with stunning florals and delicious menus, but also with intention. Sustainability isn’t a buzzword anymore; it’s imperative within a business. As professionals shaping the most meaningful days of people’s lives, we’re in a powerful position to lead the charge in creating events that are as kind to the Earth as beautiful as they are.

But going green doesn’t mean sacrificing the client experience, or the “wow” factor. With a little creativity, collaboration, and communication, sustainable choices can elevate your brand, impress eco-conscious couples, and align your business with the values of a new generation of clients.

So, where do you begin?

Rethink What “Luxury” Means Let’s start with this truth bomb: luxury is no longer defined by excess; it’s defined by experience.

Gone are the days when lavish meant over-the-top waste. Today’s couples are craving meaning. They want their celebration to reflect their values—authentic, thoughtful, and yes, eco-conscious.

So, what does sustainable luxury look like?

● Locally sourced florals that bloom in season and support regional growers

● Multi-use decor pieces that live on beyond the event day

● Organic, farm-to-table menus that taste better and reduce waste

● Favors from ethical makers instead of mass-produced products that are left behind

Encourage your clients to shift their thinking from “more” to “meaningful.” It’s a win for the planet and for the guest experience.

Build Your Green Vendor Dream Team

Planning an eco-conscious wedding is a team sport. One of the most impactful things you can do as a planner or vendor is to build a go-to list of likeminded pros who share your commitment to sustainability. Find your sustainability soulmates, from rental companies that avoid single-use plastics to caterers who compost and use reusable service ware.

Actionable Step:

Start asking new questions during your vendor interviews

Do they recycle or compost?

Do they use local suppliers?

Are they open to working with repurposed materials or rentals?

This doesn’t mean cutting ties with vendors who aren’t fully there yet; it means opening the conversation and leading by example.

Educate (Gently) and Empower Your Clients

Most clients want to do good, but they don’t always know how, and that’s where your role as an expert becomes extra powerful. You are their guide, inspiration, and educator. When speaking to your clients, be kind; sustainability shouldn’t feel like guilt or pressure. Instead, frame it as an opportunity to lead your clients:

“Here’s a way to save money and reduce waste.”

“Here’s a vendor who does amazing work with zero singleuse items.”

“Can we donate your flowers/ favors after the wedding to bring joy to a hospital or shelter?”

Give couples options and invite them into the conversation. Show them how small tweaks can lead to meaningful impact without

sacrificing aesthetics or joy, and they will be excited about it.

Ditch the One-and-Done

Think about all the single-use items that get tossed after a typical wedding: programs, signage, candles, tableware, and even some linens. It adds up fast.

Now imagine those items thoughtfully rented, repurposed, or digital.

● Offer digital RSVPs, seating charts, or welcome signs to reduce printing

● Rent tableware and linens instead of buying cheap disposables

● Source signage from small shops that use reclaimed wood or acrylic alternatives

● Partner with floral repurposing nonprofits (like Repeat Roses or Random Acts of Flowers)

Actionable Step:

Update your payment systems once and for all by sending digital contracts, invoices, and taking online payments using an affordable and eco-friendly CRM.

And when it comes to packaging, favors, and gifts, encourage clients to opt for minimal packaging, recyclable materials, or even charitable donations instead of physical gifts. Small swaps = big wins.

Tell Your Story Sustainably

One of the most powerful ways to lead the sustainability movement in the wedding world is to talk about it with other vendors and pros and share what you’re doing. Celebrate the vendors at your next event that went above and beyond for sustainability, post behindthe-scenes peeks of how you took sustainability to the next level and show the beauty in simplicity. Create content around how you reused materials for a fresh design and shine a light on what’s possible for other pros and future clients.

Normalizing sustainability as part of the event experience becomes an expected and embraced part of the process.

Actionable Step:

Post one sustainability tip or behind-the-scenes story on your Instagram or blog this month. Show your audience that

elegance and ethics can (and should!) go hand in hand.

Not only will this help unlock introductions to new vendors you can use, but also to new clients looking for sustainable vendors.

couples can focus on their celebration rather than worrying about unexpected disruptions.

Bonus Tips for Making Events

More Sustainable (That You Can Start Today!):

● Use virtual meetings to reduce unnecessary travel during planning

● Recommend venue spaces that prioritize energy efficiency or green certifications

● Choose LED lighting and energy-efficient equipment rentals

● Encourage local sourcing for food, drinks, and decor

● Use reusable welcome bags made from recycled materials

● Avoid balloons, confetti, or other decor that’s harmful to wildlife or hard to clean up

The Future Is Green—and Gorgeous Sustainable weddings aren’t about doing everything perfectly. They’re about doing something—intentionally, creatively, and compassionately. As professionals in the wedding and event space, we have a responsibility to lead with heart. Every decision we make has a ripple effect, and the ripple doesn’t have to be disruptive; it can be inspiring. You don’t have to be perfect to make a difference. You just have to start. ❣

A Dream Destination: Litzaya & Evan’s Puerto Rico Wedding

Litzaya and Evan, a vibrant couple from California, brought heart, soul, and creativity to every step of planning their destination wedding in Puerto Rico. From the beginning, they were deeply involved— attending walkthroughs, tastings, and design meetings—ensuring their celebration would feel intentional and personal. Their hands-on approach, clarity, and joy made them a dream to work with.

The couple drew inspiration from rich Spanish-style design and the bold artistry of Frida Kahlo. Their color palette mixed expressive hues with soft ivories, creating a look that was both romantic and full of personality Set at a historic hacienda, the design featured lush florals, natural textures, and cultural elements that honored both heritage and modern style.

One of the most unforgettable moments came during the send-off. Just as the reception wrapped, a lively group of pleneros, joined by colorful vejigantes, brought traditional Puerto Rican music and energy to the dance floor. As the final beat hit, surprise fireworks lit the sky—an epic finale filled with joy and cultural pride.

Behind the scenes, 17 vendors worked seamlessly to bring the vision to life, transforming the hacienda grounds into a festive, elegant oasis. Despite a mid-reception medical emergency involving one of the musicians, the team remained composed and adjusted the timeline with grace. Thanks to thoughtful planning and a timely assist from a guest who happened to be a doctor, the festivities carried on without missing a beat.

Litzaya and Evan’s wedding wasn’t just a beautiful event—it was a testament to collaboration, intention, and love. It’s the kind of celebration planners dream of: a perfect balance of heart, heritage, and unforgettable magic. ❣

VENDORS

Planner: MGT events, LLC | Venue: Hacienda Siesta Alegre | Floris: Jat Lozano | Caterer: Food Paradise Catering Services | Photographer: Nilka Gissel | videographer Eric Joel Filmmaker | DJ: Big J | Photobooth: TapSnap Photobooth | Baker: D’lights Cakes | Live Music: Yuvi Plena | Coffee Station: Cafe Sobre Grecas Fireworks: Puerto Rico Fireworks | Transportation: Bespoke Lifestyle Maganement & GO Puerto Rico Shuttle | Makeup: Melina Guillen & Lin Dolly | Sweets: Delicadas Artisanal cookies | Cigars: Don Fernando Mini Coquito Bottles: Ouvva Party } Officiants: Jose Ocano & Angel Guzman