What Are the Trends of Fast Food Consumption in the UK?
Aaron Swift
Introduction
The increasing demand for takeout throughout the COVID-19 pandemic has contributed to the expansion and success of the UK's fast-food business. However, this pattern hasn't changed as COVID-19 is becoming significantly less common. This essay will discuss the prevalent tendencies in the fast-food industry and also how your company can benefit from these changes. If you are in the mood for some delicious halal fast-food then browse halal food Birmingham.
• The UK fast food industry grew by 9% from £18.9 billion in 2021 to £20.61 billion in 2022, as per market research firm Statista.
• 60% of companies in the food and beverage sector claimed to have been impacted by the increase in energy prices as of March 2022.
• More so than any other industry, increased energy prices have had an impact on the industry of food and beverages.
• As to Just Eat, fast food is the third most popular type of food consumed in the UK. Obtaining a 58.64 popularity rating. Italian cuisine, which received a score of 60.37 out of 100, is among the most preferred. Burgers have the highest popularity rating among fast food items, receiving a score of 60.38 out of 100.
The market for vegan food products is still expanding. Deliveroo claimed that its vegetarian takeout orders increased by 163% throughout 2020 and 2021.
2022 Key Figures for the UK Fast Food Industry
Trends In Fast-Food
The demand for vegetarian food items and allergen menus, like vegetarian, gluten-free, & vegan options, is rising within the fast-food sector. Burger King introduced vegan chicken nuggets in the UK for the first time in January 2022. It is supported by a study conducted in April 2022 by Meatless Farm and Brakes, which revealed that 39% of Britons desire restaurants to serve more vegan meals. This demonstrates that even while vegan food options have considerably risen recently, there is still a need for more. More than 75% of consumers have tried plant-based meat or are open to doing so, which supports this claim. But this knowledge is not brand-new.
According to the 57,338 firms operating in the UK's fast food and takeout sector, the market is swamped with establishments selling burgers, so it would be critical that your business stand out in such a crowded field. Offering a small variation on a traditional meal may be a way to differentiate you from the crowd.
This could be combined with the increasing prevalence of allergen menus to allow customers to select a gluten-free menu item like hash brown burgers, during which the bread bun is swapped out for hash browns. Offering quality fries as default would be yet another method of standing out.
Growing The Fast-Food Industry
Household spending on food and non-alcoholic drinks is at an all-time high of £115 billion, which is a bullish outlook for the UK fast food industry. Although this isn't a big rise from £114.8 billion in 2021, this does imply that despite growing costs of living, people are still investing as they typically would be in food & non-alcoholic drinks, which includes eating out at takeaways and fast-food restaurants. Furthermore, an increase of 3.4% CAGR is anticipated over the following five years.
Future Of Fast-Food Industry
While the UK fast food business is seeing many positive developments, there are also several troubling ones which are primarily related to the price of living crisis. Everybody is experiencing the consequences of the growing cost of living as a result of rising inflation and fuel bills. Fast food and takeaway expenditure haven't yet been affected by this, though, since people are anticipated to spend down their lockup savings. However, this doesn't mean that eateries do not incur additional expenditures; therefore, it is imperative to resist this.
Outlets have the choice to cut down on food waste. Food expenses are thought to account for 28% to 35% of a restaurant's overall expenses, putting inventory a direct commitment to your company's prosperity. Food waste could therefore be compared to discarding a portion of your profit margins. Therefore, determine which food items generate the greatest waste and come up with a plan to eliminate it. By doing this, the impacts of the housing crisis would be lessened. Reviewing the effectiveness of your menu is one more way to combat the problem of rising prices brought on by the increasing cost of living.
Final Words
Nearly 44 per cent of Brits claimed they have cut out some cuisine since they don't understand how to prepare it, while just well over a third are comfortable cooking with any food and ingredients.
TREY research
