Trends In Fast-Food

The demand for vegetarian food items and allergen menus, like vegetarian, gluten-free, & vegan options, is rising within the fast-food sector. Burger King introduced vegan chicken nuggets in the UK for the first time in January 2022. It is supported by a study conducted in April 2022 by Meatless Farm and Brakes, which revealed that 39% of Britons desire restaurants to serve more vegan meals. This demonstrates that even while vegan food options have considerably risen recently, there is still a need for more. More than 75% of consumers have tried plant-based meat or are open to doing so, which supports this claim. But this knowledge is not brand-new.

According to the 57,338 firms operating in the UK's fast food and takeout sector, the market is swamped with establishments selling burgers, so it would be critical that your business stand out in such a crowded field. Offering a small variation on a traditional meal may be a way to differentiate you from the crowd.

This could be combined with the increasing prevalence of allergen menus to allow customers to select a gluten-free menu item like hash brown burgers, during which the bread bun is swapped out for hash browns. Offering quality fries as default would be yet another method of standing out.