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MAY/JUNE 2014

AT 2014 NAA EDUC

ION CONFERENCE

& EXPOSITION

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The Key www.aago.org

CONTENTS MAY/JUNE 2014 • Volume 40, No. 3

http://www.facebook.com/AAGOPage http://www.linkedin.com/groups/Apartment-Association-Greater-Orlando https://twitter.com/aagoeducate

On The Cover:

NAA

Education Conference & Expo

June 18-21, 2014

Published By Apartment Association of Greater Orlando (AAGO) 340 N. Maitland Ave. Maitland, Florida 32751-4724 (407) 644-0539 • (800) 770-2246 FAX (407) 644-6288 www.aago.org Printed By American Heritage Press Cover copyright © 2014 AAGO and its licensors. All rights reserved.

The KEY is published monthly in the interest of all segments of the multi-housing industry. One copy per member is included in the membership dues. AAGO digests information from a wide variety of sources to keep you informed, but is not in the business of rendering legal, accounting or financial advice. You should discuss legal, tax and financial matters with your own attorney, accountant or other professional advisor. Byline articles and columns express the opinions of the writers and do not necessarily reflect AAGO’s policies or sentiments.

(703) 518-6141

(407) 960-2910

6 AAGO’s May Dinner Meeting 7 NAA Education Conference & Expo 10 Committee Reports 12 AAGO’s 2014 Lease-A-Palooza 14 AAGO’s Summer Party 15 Save The Date! 16 Connect With NAA 19 Professional Designations 20 Educational Opportunities 24 The Key Yellow Pages

Support your fellow members

29 30 31 32 33 34

CAMnesty: Get Back In The Game So Many Apps, So Little Time Market Beat FAA Education Conference & Expo Capitol Update Answers To Common Challenges In Marketing Outreach Are You Positive? AAGO Online The Trouble With Stairways - A Landlord’s Dilemma Become A Daily Learner...Today! R410-A Fun Facts & Certification Where You Need To Be, Right Now Business Deals And Beach Fun At The 2014 AAGO Tradeshow And So It Was...Maintenance Mania And So It Was...AAGO’s 2014 Tradeshow

36 37 38 39 40 42 43 44 46

Check out our website at www.aago.org

“Secrets of Winning!” With Sherre E. Helmer Dynamic Training for Results Wednesday, May 14 6:00 pm to 8:30 pm Hilton Altamonte Springs 350 Northlake Boulevard Altamonte Springs, Florida 32701 $45 Members — $90 Non-Members Sherre’s love of racing began as a result of growing up in Speedway, Indiana just blocks from the Indianapolis Motor Speedway. She became even more involved when she managed an apartment community in Speedway, leasing apartments to several race drivers and race teams. Because of this, she was invited to become a team scorer and even traveled to England with USAC to assist. During this program, Sherre will share the secrets of winning she learned from auto racing and how she has applied these principles throughout her property management career. You too will benefit by:

[ .learning the value of preparation and attention to detail in order to be successful; [ understanding that effective leaders establish expectations from the top; [ realizing it takes an entire team to win; [ focusing on safety for residents, prospects and all team members; [ observing and learning from your best competitors. Sponsored by:

Call, Email OR Visit our Website!!! ~ (407) 644-0539 phone ~ (407) 644-6288 fax ~ julie@aago.org ~ www.aago.org

2014 NAA EDUCATION CONFERENCE & EXPOSITION

The NAA Education Conference & Exposition gets better and better each year.

NAA LEARNING ZONES

Enjoy the innovation and networking on the NAA Exposition ďŹ‚oor!

GET COMFORTABLE AND LOOK GOOD

Check out the three Learning Zones focused on educating attendees on sustainability, mobile marketing and technology. Attendees will find these zones to be valuable learning environments within the NAA Exposition.

As you walk around the NAA Exposition, stop at the fun stations located throughout the hall where you can relax and soothe your muscles with a free massage and then smile big for the camera while sitting for a professionally-shot portrait.

MAY/JUNE 2014

AAGO Officers and Directors 2014 Officers

vice-president Kimberly Hackett, CAPS Royal American Management

President Lauren Kerby, CAPS, CAM CPS Property Management

treasurer Ricardo Alicea, CAPS, CAM The Bainbridge Companies

secretary Lee Rogers JMG Realty, Inc.

immediate PAST President Lisa Porter, CAPS, CAM The Klein Company

Associates Vice President Paula Trent Massey Services

Directors

Chad Wood, CAPS, CAMT I & II, CPOI, EPAI Richman Property Services

Oliver King AGPM, LLC

Teresa Unrue, CAPS, CAM National Property Management

Monica Ramsey, CAM Cambridge Management Services

Ralph “Chuck” Burt Castle Properties

Barbara Burns Riverstone Residential

Rachelle Hundley, ARM, HCCP, CPO Royal American Management

Debbie Gentry, CAPS, HCCP Concord Management

Kathy Hensley Finlay Management

Tracy Lesse, CAM The Bainbridge Companies

Diana Gaus Buyers Access

Reuben Parker Roto Rooter Services Company

Pete Zimek, CAS 407apartments.com

Diane Bouse, CAS, Licensed Real Estate Broker

Association Staff

Chip Tatum, CAM, NALP Executive Vice President

Victoria Torman Vice President of Member Services

The Key www.aago.org

Desiree Starr, CAPS Vice President of Education and Development

Julie Smith, CAM Executive Assistant

Cynthia Cruz Education Coordinator

New Associate Members Innovations Design Group PO Box 540292 • Orlando, FL 32854 407-440-3574 • Contact: Pete Dykstra Landscape Architect / Design / Signage / Irrigation Design Apartment List 701 Wisteria Lane • Lilburn, GA 30047 770-617-8812 • Contact: Robert Advertising / Marketing / Internet Services & Design / Relocation Services Valspar Corporation 204 East South Street #3056 • Orlando, FL 32807 512-820-4328 • Contact: Travis Pendley Paint Manufacturer / Paint Supplies Coastal Backflow, LLC 7908 Waldorf Court • Orlando, FL 32817 386-837-2027 • Contact: Tyler Caldwell Testing Backflow Devices / Plumbing Parts / Supplies / Services SightPlan 3218 E Colonial Drive, Suite G • Orlando, FL 32803 407-230-3594 • Contact: Joseph Westlake Computer Software / Hardware / Internet Services & Design AFR Furniture Rental 6855 Presidents Drive, Suite 300 • Orlando, FL 32809 407-608-5141 • Contact: Joe DiBlasio Furniture / Housewares Sales / Leasing Bathtub Reglazing Specialist, Inc 1202 Seagate Drive #205 • Palm Harbor, FL 34685 407-284-2172 • Contact: Eddie Villalon Bathtub Refinishing

Courtesy Patrol Valet Waste Services 6781 Calistoga Circle • Port Orange, FL 32128 407-467-3777 • Sam Amici Patrol Service / Security Services on Site / Waste Removal / Recycling JIM Property Services, LLC 12 College Road • Monsey, NY 10952 888-222-6013 • Contact: Ahuva Friedman Carpet Cleaning / Construction / Painting (Applicators) Lowe’s Companies 7602 Business Park Drive • Greensboro, NC 27409 336-232-4816 • Contact: Casey Greene Paints / Supplies / Appliances / MRO Supplies Paramount Drywall, Inc 6100 Hanging Moss Road, Suite 560 • Orlando, FL 32807 305-828-4757 • Contact: Douglas Miller Construction / General Contractors / Remodeling Rite Rug 4670 LB McLeod Road • Orlando, FL 32811 407-466-1523 • Contact: Lisa Valdez Flooring & Carpet Sales & Installation SlopeJet 5350 Manhattan Circle, Suite 210B • Boulder, CO 80303 303-532-5751 • Contact: Kristie Wages Computer Software / Hardware / Telephone Answering / Pay Telephones Unifour Fire & Safety 5532 56th Commerce Park ZBoulevard • Tampa, FL 33610 813-283-1801 • Contact: Josh Sigmon Fire Alarm / Fire Sprinklers Installation Monitoring & Service

New Community Members NORA GDC Properties 899 N. Orange Avenue • Orlando, FL 32801 407-246-6671 • Units 246 Gallery at Mills Park (The) Greystar 1650 N. Mills Avenue • Orlando, FL 32803 Units 310 Dixie Grove Royal American 1901 Watauga Avenue • Orlando, FL 32812 407-895-8549 • Units 44

AAGO’S MISSION STATEMENT To serve the membership by furthering the common interests of the multi-housing industry through education, legislative action, leadership development and the promotion of networking opportunities.

Little Oaks Royal American 300 West Atwater • Eustis, FL 32726 352-589-0736 • Units 68 Ridge at Mt. Dora Royal American 3000 Lake Center Drive • Mt. Dora, FL 32757 352-383-1066 • Units 44 Willows I Royal American 1730 W. Carroll Street • Kissimmee, FL 34741 407-846-2057 • Units 46 Ivy Residences at Health Village (The) Wood Residential 2760 Dade Avenue • Orlando, FL 32804 Units 248 Rialto (The) Wood Residential 7341 W. Sand Lake Road • Orlando, FL 32819 Units 200 Emerson Apartment Enclave in Celebration JMG Realty 1831 Emerson Ridge Road • Celebration, FL 34747 407-984-4001 • Units 350

MAY/JUNE 2014

Committee REPORTS TRADE SHOW COMMITTEE

By Diana Gaus Buyers Access 2014 Committee Chair Wow! AAGO threw the biggest beach party for about 1000 of their closest friends! What a ride! Everyone enjoyed the laid back vibe and a few lucky islanders walked away with some extra cash. What an awesome opportunity to relax and mingle with friends and make new friends. Can’t wait to do it again next year! If you would like to be involved in planning the largest trade show in Florida, join us at the AAGO office the third Tuesday of each month. Simply contact Victoria at Victoria@aago.org.

Membership Committee

By Amy Risinger Retreat at Windermere 2014 Committee Chair It’s been an action packed year already! We hope you have all enjoyed one of our many events that have already kicked off the first half of the year. We know the Trade Show “Property Management is a Beach” was a HUGE success as has been the Dinner Meeting, Associate Breakfast, Legislative Days, Maintenance Mania and the endless supply of educational opportunities hosted so far this year. Our committee is dedicated to making 2014 an extraordinary year and helping support all the amazing events throughout the year that make us such a great association. Don’t think the

The Key www.aago.org

excitement is over! If you missed any of the opportunities, we have more in store for you! The Membership Committee would like to thank every volunteer whether serving on a committee or giving time at events when they can. YOU make a difference! You make us great! And if you haven’t and are ready to give back to an organization that gives so much to us, please reach out to any one of us and we can help you make your start! It is a reward as much as it is a gift!

legislative COMMITTEE By Alan Adams CIC 2014 Committee Chair

The session in Tallahassee has been a busy one. If you haven’t checked out the progress of the bills we are following at FAA, be sure to check out the legislative section on FAAHQ.org. The bills change frequently, so be sure to check back often. Since our last report we’ve had some excitement within the Legislative Committee. In April we were honored to have Michael Ertel, Supervisor of Elections for Seminole County visit with us. He gave us a great presentation on the do’s & don’ts of voter registration and ideas on community involvement for the upcoming 2014 election cycle. If you missed this and are looking for information on how to get your company or property involved, contact myself or Chip for more details. Keep your eyes peeled for upcoming “Meet the Candidate/Your Representative”. We’re working with a few for the upcoming months. We meet the last Tuesday of every month at 9:30am. We’d love to have you join us!

www.aago.org

Helping Hands Committee

By Stephany Roepke Luminous Painting & Renovating 2014 Committee Chair The Helping Hands committee is gearing up for Charity Challenge, all monies raised by the teams that sign up through AAGO, will go directly to the charities the committee decides on next meeting. If you have not signed up your team, please be sure to do so as soon as possible. Do you like helping those in need in our local community? If so, join the Helping Hands Committee, we meet the 1st Thursday of every month AAGO. For more information please contact Julie at 407-644-0539 or julie@aago.org.

Young Professionals COMMITTEE By Kevin Shannon Dwell 2014 Committee Chair

Great news everyone! The Young Professional Committee’s AAGO Live event at Firkin & Kegler’s drew a crowd of 44 – our largest to date! This networking event that included bowling, food, and fun was just the beginning. Be sure to catch our next event at Ocean Deck in Daytona on June 7thth from 11am – 2pm. This FREE event is open to anyone who wants to come experience our network for themselves no commitment: just show up and let the mingling begin. Our events are always sure to feature top-notch speakers, a networking breakfast, and many other opportunities

for young professionals to develop their leadership skills. If any of this sounds right for you then please consider joining our exciting and motivated group; contact Julie Smith today at Julie@aago.org. Also, please remember that our regular monthly meeting will be held on the second Friday of each month at 9am. Can’t wait to see you there!

Special Events Committee By Greg Malinowski Rapco Supply 2014 Vice Chair

We are excited to announce that we had the LARGEST turn out this year for our Maintenance Mania event!! Thank you to all of our sponsors and volunteers that helped make this a night to remember for our dedicated maintenance teams. Congratulations to our top 5 winners: 1st Place Overall: Frank Guarino — Berkshire Club Apartments 2nd Place Overall: Dan Nalazek — Post Lake at Baldwin Park 3rd Place Overall: Eliezer Quinones — Grande Court Apartments At Boggy Creek 4th Place Overall: Rene Torres — Grande Court Apartments At Boggy Creek 5th Place Overall: Luis Mejias — Ridge Club

We can’t wait to cheer you on at FAA!!

your participation.

SUMMER PARTY is coming up on July 16th at the Winter Park Farmer’s Market. Wear your funniest t-shirt to the party!! We will be choosing 2 “Royal-Tee’s” to crown that night. Don’t miss this fun-filled event!! Space is limited so RSVP to Cynthia todayCynthia@AAGO.org.

The 2014 Business Exchange is right around the corner! Last year’s Exchange was very successful and this year’s event is shaping up to be even bigger and better. We ask all interested suppliers to reserve your spot soon to ensure your participation.

GOLDEN KEY AWARDS nominations will begin on June 1! Celebrate excellence by nominating your team, property and manager on GoldenKeyNominee.com. *Please note the new date of the Golden Key Awards is November 6, 2014 at the Hilton Orlando. If you have any questions regarding nomination submissions, please contact Desiree at Desiree@AAGO.org. If you are interested in joining in our meetings, we meet at 9am on the 2nd Wednesday of the month at AAGO. We would love to have you!

Business Exchange Committee

More than 20 management companies are planning to attend with several companies and their decision-makers volunteering to be auctioned off. Here is your chance to have a personalized lunch with the corporate manager or Vice President of your favorite management company! Attendance for the Exchange is $129. However, sign up by June 30 and get the Early Bird Pricing of $99. Exciting News! For the first time ever the AAGO will host a private VIP Business Exchange. From 4:30-5:00, the first 25 suppliers to sign up will have a private, pre-Exchange meeting, spending 5-minutes with each of the decision-makers from the management companies in attendance. The cost is $199 per person with maximum of two people per company.

By Justin Frost Premier Valet Waste Services 2014 Committee Chair

There will also be a Job Fair from 12:003:00. Management and supplier companies that would like to set up a booth for the Job Fair please contact Desiree Starr.

Finally, we are soliciting for more volunteers from both management companies and suppliers willing to assist with this event. The Business Exchange Committee’s next meeting is May 20.

YOUR picture could be here, too! It starts with you joining one of our committees! Contact Victoria at

(407) 644-0539 or victoria@aago.org for more info.

MAY/JUNE january/february May/June 2014

AAGO’S 6TH ANNUAL

Proudly Presen ts

Lisa Tr osien “Te

Psyc holo gy o “Hot f L ea a Tren sing ds o nd ” f 201 4 an d Be yon d”

Don Ma ster

of C “W erem hat onie s No t to We a n ar” “Pr d oje ct M ark et i n g”

407 Apartments Apartment Guide Indatus AAGO is proud to recoginize the following for their support:

For Rent Media Solutions, Gracehill, Apartment Finder, and Satisfacts

STarring

LiSa TrOSiEn and DOn SanDErS Thursday, September 18, 2014 n 10:00 am until 4:00 pm Enzian ThEaTrE 1300 S. Orlando avenue

Maitland, FL 32751

Join us for ThE leasing and marketing event of the year! Sponsored by:

407 ApArtments n IndAtus n GreAter OrlAndO ApArtment GuIde For rent media solutions n Gracehill n Apartment Finder

May/June 2014

Join us at

The Winter Park Farmerâ€™s Market! 200 West New England Avenue Winter Park, Florida 32789 $45 Members-$95 Non-Members Reservations are REQUIRED for this event! Please call us, register online, or e-mail your reservation today! Call - 407-644-0539 Website - www.aago.org E-mail - cynthia@aago.org This yearâ€™s event will feature a DJ, plenty of party food and great drink specials! Wear your funniest or favorite T-Shirt and jump into summer with your friends from the Association! 14

Wear Heart On Your Sleeve & Your Humor On Your T-Shirt! The Key Your www.aago.org

Cel Exc ebra elle ting nce

Save the Date! 6:oo p.m., Saturday, November 8th, 2014

Hilton Orlando International Drive Online nominations open on June 1st at www.goldenkeynominee.com RSVP Cynthia@aago.org P:407.644.0539, F:407.644.6288

Connect with NAA

Help Your Company—and Your Career— Reach New Heights This Summer By Brad Williams, CPM 2014 National Apartment Association Chairman of the Board Lincoln Property Company

he 2014 NAA Education Conference & Exposition, June 18-21 in Denver, is more than just the largest and most important rental housing event of the year, it’s your opportunity to leverage the leading education, cutting-edge multifamily housing products and services and unbeatable networking opportunities only an event like this can provide. From the incredible cast of Keynote Speakers and Thought Leaders (not to mention the phenomenal presenters of more than 40 breakout sessions) that cement NAA’s reputation as a world-class provider of education, to the latest offerings from service providers on a trade show floor, to the get-togethers designed for you to make quality industry contacts, if you can only attend one event this year, make sure it’s the 2014 NAA Education Conference & Exposition. Have a look at the online Conference brochure at www. nxtbook.com/nxtbooks/csg/naa2014_confbrochure and register today. And, make sure to book your housing as soon as you register—rooms will go fast and you will be unable to book without first registering. Visit the Education Conference website at www.naahq.org/educonf for information and reservations for all official NAA Education Conference hotels. Perfect Learning Opportunity: Webinar Wednesdays Join NAAEI, Apartment All Stars and Multifamily Insiders for Webinar Wednesdays, the largest premium webinar series in the industry to provide state and local association members with access to industry thought leaders to discuss innovative ideas, best practices and emerging industry trends. These webinars will give participants the tools they need to become industry superstars in their own right. - Register today at www.naahq.org/learn/education/take-a-class-online/ webinar-wednesdays Take Advantage of Member-Only Pricing for the 2014 NAA Student Housing Conference & Exposition REWIND Program Now for a limited time: Professionals in the student housing industry seeking to enhance their careers and better prepare for housing the next generation of residents should act 16

The Key www.aago.org

now to take advantage of the top-level insight delivered during the 2014 NAA Student Housing Conference & Exposition, all for just $149! NAAEI invites you to enjoy actionable intelligence and turnkey solutions perfect for helping you achieve your personal and professional goals—and earn continuing education credits while you’re at it—with REWIND’s 11 PowerPoint-synced audio sessions from the 2014 NAA Student Housing Conference & Exposition (available at http:// naa.directionsav.com/sh) NAA Has The Information You Need This Budget Season It’s a win-win when your company participates in the 2014 NAA Survey of Income & Expenses in Rental Apartment Communities. All participants receive a complimentary copy (a $599 value) of the final report that contains: • Valuable information your staff needs to prepare for the upcoming budget season. •Detailed local market and national economic analysis that will help ensure accurate financial and benchmarking information for your company. •Data that will help you compare your community’s performance against your peers. There are two methods for your company to complete the survey, including using our designated Excel file to download data directly from your internal data systems or using our secure survey website (https://naasurvey.celassociates.com/ Home/Login.aspx). Contact Janet Gora of CEL at janet@celassociates.com or 310-207-7328 or to determine the best response method for your company (via Excel or Online). If your company has previously participated, be sure to contact Gora via email before you get started as she can also assist in pre-loading property data for you. If you missed last year’s 2013 NAA Income & Expense, the 2013 IES Executive Summary can be viewed at www. naahq.org/learn/income-and-expenses-survey/2013-survey. To purchase your copy today, visit the NAA Bookstore at www.naahq.org/about/bookstore NAA Government Affairs Launches New Flagship Publication Be the first to read the new Apartment Advocate e-newsletter. It merges the AIMS Update and the HotSheet plus adds new content to give you an insider’s look at what’s happening in apartment industry advocacy. If you receive the AIMS Update or the HotSheet, you are already subscribed. If you wish to subscribe, contact Carole Roper at carole@naahq.org.

NO BULL!

Just good old-fashioned service RESIDENTIAL & COMMERCIAL COMPLETE PLUMBING SERVICE Leaks • Repairs • Fixtures • Repipes Water Heaters • Electronic Leak Detection Free Estimates on Repipes SEWER & DRAIN CLEANING Sewer Odor Detection & Repair Video Pipe Inspection & Location Hydro-Jet High Pressure Sewer Cleaning SPRINKLER REPAIR SPECIALISTS Service on all makes Monthly Maintenance Programs Electric or Hydraulic Systems Backflow Repairs, Replacement, Testing & Certification

Licensed & Insured CFC057690 • CFC057692

“Serving Central Florida Since 1987”

Career Center

FLAT RATE PRICING ON MANY SERVICES NON-COMISSIONED TECHNICIANS

(407) 679-4173

24 HR SERVICE

D iscover

Opportunity

Employers Navigate through unqualified candidates and target the industry’s best ° Broadcast your job to thousands of professionals ° Sign-up for resume alerts ° Save time and money ° Hire talented candidates

Visit the AAGO Career Center www.aago.org

May/June 2014

HEY, Look for me!

Look for

‘No Brainer’ next to the

course descriptions to see

what classes you get for FREE with the APASS program!” “You can obtain a quality education at an affordable price” With over 45 qualifying courses, subscribers may attend as many APASS classes as they wish! Qualifing APASS subscriptions begin at the low price of $65 per month per community or $49 per month per Associate Member. Call 407-644-0539 or email education@aago.org for more information

Thank You!

PROFESSIONAL DESIGNATIONS 2014 COURSE SCHEDULE OVERVIEW

DATE

COURSE DESCRIPTION

Take your career to the next level with even more ease! Enhance your professional growth in the Apartment Industry by becoming a National Apartment Leasing Professional! NALP training helps you lease apartments, satisfy your residents and increase retention.

We now offer NALP online!

Achieve the nationâ€™s most prestigious designation for apartment managers. Become a Certified Apartment Manager!

May 8. . . . . . . . . Fair Housing May 29. . . . . . . . Property Marketing June 5. . . . . . . . . Financial Management June 26. . . . . . . . Property Maintenance July 10 . . . . . . . . Risk Management & Research Fall Schedule Coming Soon

The Certified Apartment Supplier designation is an opportunity for suppliers to experience the everyday challenges that face the multifamily industry.

May 8. . . . . . . . . Fair Housing June 5 . . . . . . . . Financial Managemen June 14 . . . . . . . Suppliers Success July 10 . . . . . . . . Risk Management

The Certificate for Apartment Maintenance Technician designation provides you with skills and knowledge to service your apartment community with ease and expertise.

Scheduled for the Fall 2014

Take the next step in your professional development and become a certified success by earning your Certified Apartment Portfolio Supervisor.

Scheduled for 2015

APASS Subscribers receive 10% off designations!

To register or for more information, please contact AAGO at: (407) 644-0539 or email: education@aago.org MAY/JUNE 2014

Educational Opportunities at AAGO

The Apartment Association of Greater Orlando introduces the APASS: The APASS program was designed to offer our standard seminars at a discount to our members. Simply pay a low monthly fee and send as many team members on your community as you wish to as many classes as your wish every month! The APASS is our way of saying “Thank You” to our loyal members while offering quality education at an affordable price. • The APASS enables you to obtain quality education at an affordable price. • Only $65 per month per community! • All team members can attend as many courses as that want! • There are over 50 qualifying courses for only one low price! • Our NEW A-APASS is only $49 for supplier members. For more information contact: education@aago.org or call: 407-644-0539

Excel for Beginners CAM: Fair Housing Thursday, May 8 9:00 am – 5:00 pm With Amy Risinger, Greystar 6 Cec’s

Enhance your professional growth in the apartment industry by becoming a Certified Apartment Manager (CAM) and take your career to the next level. CAM training helps you manage your apartment community and your team more effectively. 10% off for APASS Subscribers! Cost: Save and pay up front! $895 for Members This class is being sponsored by Creative Multicare 20

The Key www.aago.org

Friday, May 9 9:00 am – 12:00 pm With Pete Zimek, 407 Apartments 3 Cec’s

Does the thought of a spreadsheet make you break out in hives? Are you intimidated by formulas? Then this is the class for you! Course topics include: • Excel vs. Word - when to use what • The building blocks of an Excel spreadsheet • Navigating around an Excel spreadsheet • Excel functions such as “sort”, “filter” and “search” • Presentation skills to make your Excel spreadsheet visibly attractive • And much, much more!

R 410 A Rule

Tuesday, May 13 8:30 am – 5:00 pm With Vann Flippen, Chadwell Supply 6 Cec’s

Did you know that there is a ban on manufacturing of R22 equipment that went into effect in January of 2010? The HVAC industry has chosen to use R410A equipment to replace R22 equipment as the industry’s primary residential refrigerant. R410A has been in commercial production for quite some time and has been available in residential air conditioning equipment for close to 10 years. It is more efficient at transferring heat than R22 and will not damage the ozone layer. Technicians will need to be trained in the use of R410A equipment for safety. This class is for EPA certified technicians only.

FREE for APASS Subscribers! Cost: $69 for Members

10% off for APASS Subscribers! Cost: $199 for Members

This class is being sponsored by Sink, Inc.

This class is being sponsored by Behr Paint

CPO-Certified Pool Operator in Spanish

“We Don’t Speak the Same Language”

With Arturo Acevedo 6 Cec’s

With Sherre Helmer, Dynamic Training for Results 3 Cec’s

Wednesday & Thursday, May 14 & 15 8:00 am – 5:00 pm

Thursday, May 15 9:00 am – 12:00 pm

According to Florida Law 64E9.018: An Individual who services a public pool by maintaining the cleanliness, water quality and chemical balance of public pools shall be certified. To be certified an individual must demonstrate knowledge of public pools…(and) shall attend a training course of national recognition that is approved by the department of at least 16 hours in length and shall pass a test acceptable to the department.

Have you ever felt that your Manager or Maintenance Supervisor was on a different wavelength? We share the same goals of our owners; however, our tasks and daily responsibilities are different. Sometimes it seems that we “don’t speak the same language.” In this session, we will identify your primary behavioral style and learn how to relate to other team members more effectively as well as discuss differences in the way men and women communicate.

10% off for APASS Subscribers! Cost is $299 for members

FREE for APASS Subscribers! Cost: $69 for Members This class is being sponsored by Slope Jet

NO! Is not an option! Closing Techniques that WORK! Friday, May 16 9:00 am – 12:00 pm With Melisa Richie, Real Floors 3 Cec’s

Learn how to GET their attention and GET the sale! Identify the elements to create the perfect ad Create interest with your online advertising The Do’s and Don’t s of outreach marketing Closing Techniques GUARANTEED to work Knowing when the RIGHT time to close is FREE for APASS Subscribers! Cost: $69 for Members This class is being sponsored by 407 Apartments

Appliance Repair

Wednesday, May 28 9:00 am – 4:00 pm With Greg Malinowski, Rapco Supply 6 Cec’s

The Appliance Repair Seminar provides students with the skills and experience to service major appliances, from washing machines and dryers, to ranges and refrigerators. Students will have an opportunity to perform actual work on appliances and learn tips to work more efficiently. Students should bring their own tools. FREE for APASS Subscribers! Cost: $69 for Members

CAM: Property Marketing

CAM: Financial Management

With Pete Zimek, 407 Apartments 6 Cec’s

With Ricardo Alicea, Bainbridge 6 Cec’s

Thursday, May 22 9:00 am – 5:00 pm

Thursday, June 5 9:00 am – 5:00 pm

10% off for APASS Subscribers! Cost: Save and pay up front! $895 for Members

This class is being sponsored by Creative Multicare

This class is being sponsored by Duke Energy

May/June 2014 MAY/JUNE

Ad-ing to Your Fair Housing Knowledge Wednesday, June 11 9:00 a.m. —12:00 p.m. With Nadeen Green 3 Cec’s

Plop, plop…fizz, fizz…oh, what a relief it is to know you might just get it right if you take the time to “ad” to your fair housing knowledge. It’s time for clarity and with knowledge comes the power to be your best. Nadeen Green, Senior Counsel with For Rent Media Solutions™, will use famous and not so famous advertising slogans, taglines and sobriquets to inform and instruct on how fair housing laws impact everyone (maintenance included) in our multifamily housing industry. FREE for APASS Subscribers! Cost: $69 for Members

The 7 Deadly Sins of Marketing Friday, June 27 9:00 am – 12:00 pm

CAM: Property Maintenance Thursday, June 26 9:00 am – 5:00 pm

With Chad Wood, Richman Property Services 6 Cec’s Enhance your professional growth in the apartment industry by becoming a Certified Apartment Manager (CAM) and take your career to the next level. CAM training helps you manage your apartment community and your team more effectively. 10% off for APASS Subscribers! Cost: Save and pay up front! $895 for Members This class is being sponsored by NWP

This class is being sponsored by For Rent Media Solutions and 407 Apartments

With Pete Zimek, 407 Apartments 3 Cec’s

[ Do you feel like you invest a lot of time & money into your marketing effort without the results you deserve? [ Are you tired of being told to “Think out of the box” only to have your marketing ideas shot down? [ Do you wish your staff had less noise to deal with so that they can concentrate on serious prospects? [ Do you want to learn how to use marketing to generate a higher NOI for your community? FREE for APASS Subscribers! Cost: $69 for Members This class is being sponsored by Sink, Inc.

CALL FOR NOMINATIONS Now Accepting Candidates for the 2015 Board of Directors The Apartment Association of Greater Orlando (AAGO) is a not-for-profit trade association dedicated to improving the apartment industry in central Florida. AAGO is governed by a 21-member Board of Directors who set policy, strategically plan for the future, establish an annual budget and monitor the financial and operational soundness of the organization. The Nominating Committee will review, consider, and/or interview potential candidates during the month of July. AAGO Members in good standing are eligible to become candidates for any open Board positions by indicating their interest. When submitting your interest please include a letter from your employer supporting your nomination and the time commitment required of Board Members (no less than 6 meetings per year). Candidates who have served in AAGO committee or leadership roles are encouraged to contact AAGO before June 30th, 2014 by writing, calling, or emailing: Chip Tatum, Executive Vice President Apartment Association of Greater Orlando 340 N. Maitland Avenue, Maitland, FL 32751 Phone: 407-644-0539 Email: (C/O Julie Smith) Julie@aago.org

APPLIANCE WAREHOUSE OF AMERICA, INCORPORATED Convenience Delivered

Please thank these sponsors for their support of AAGO! MAY/JUNE 2014

THE KEY YELLOW PAGES Seminole Asphalt Paving.................................407-323-0111

ACCESS CONTROL SYSTEMS

ATTORNEY/COURT SERVICES

A.C.T. Access Control Technologies, Inc.........407-422-8850 Complete Access Control of Central Florida, Inc.......................................407-381-3995 Performance Gate Systems..............................407-948-9516

ADVERTISING/MARKETING

Law Offices of heist, weisse & Wolk, P.A. Ph: 407/872-1995 FAX: 407/872-1725

Promotional Items • Clothing • Incentives

APPLIANCES

Appliance Warehouse......................................407-782-9380 ARD Distributors, Inc...........800-282-3377 or 800-654-7721 Azuma Leasing................................................800-707-1188 Chadwell Supply............................................888-341-2423 Coin-O-Matic..................................................800-642-9525 Commercial Laundries of West Florida, Inc.....800-876-1477 Creative Outdoor Kitchens...............................813-374-9264 HD Supply ......................................................407-232-0097 Home Depot Supply........................................407-467-3216 ISS Supply, LLC..............................................407-296-5211 Lowe’s Companies...........................................336-232-4816 RAPCO Supply................................................800-678-0023

ASPHALT PAVING/REPAIRS

ABC Paving and Sealcoating..........................407-880-6ABC All County Pavement Management Solutions an M&M Asphalt Co.....................407-610-8069 All Terrain Tractor Service, Inc.........................386-218-6969 Buck Haven, LLC.............................................770-263-0616 Driveway Maintenance, Inc..............................407-298-8558 Florida Sealcoat Supply...................................407-579-1060 Hall Company, Inc...........................................407-327-4930 JPC Inc............................................................407-729-2126 Miller Sealcoating & Striping..........................407-864-6220 Seal Master.....................................................407-299-5373

The Key www.aago.org

Honesty

Advantage Integration Technology...................407-816-9101 American Backflow Testing..............................877-393-5544 Coastal Backflow, LLC.....................................386-837-2027 Fire and Life Safety America............................407-688-1949 Firetronics, Inc................................................407-774-6900 Harvey Baker Plumbing, Inc............................407-859-3572 Jim’s Plumbing & Irrigation, Inc......................407-679-4173 Roto Rooter.....................................................407-855-7900 Service Master Plumbing Services..................407-671-6494 Unifour Fire & Safety.......................................813-283-1801 Dominica Recreation Products/GameTime......407-331-0101 Korkat Inc........................................................770-214-9322 Seal Master.....................................................407-299-5373

“FLOORING CENTRAL FLORIDA SINCE 1981”

cutting edge carpet 407/244-5588

Tub, Tile and Counter Refinishing

“Your Complete Flooring Source”

BLINDS/DRAPERIES SALES/INSTALLATION

Carpet & Blinds Beautiful Inc..........................407-578-6000 Marietta Drapery & Window Coverings Co...............................................800-852-8769 RAPCO Supply................................................800-678-0023 Standard Waste Reduction...............................407-399-4286

BUSINESS DEVELOPMENT

The Bradburn Group, Inc.................................321-299-5927

CABINET/KITCHEN/BATH/DOORS

Absolute Magic Refinishing, Inc......................407-774-8781 Absolutely Amazing Refinishing, Inc...............407-444-9000 Accurate Reliable Construction.......................352-726-2041 All-N-1 Repair & Maintenance, Inc.................407-786-2171 Buck Haven, LLC.............................................770-263-0616 Spraggins, Inc.................................................407-295-4150 St. Cloud Door Company (Manufacturers)......407-957-4557 Wilsonart International....................................407-363-7121

Arbor Contract Carpet.....................................407-438-1129 Carpet & Blinds Beautiful Inc..........................407-578-6000 Cutting Edge Carpet, Inc..................................407-244-5588 House of Floors, Inc........................................407-830-6999 Lifestyle Flooring, Inc......................................407-293-8334 Real Floors......................................................407-960-1752 Redi Carpet......................................................407-855-4700 Rite Rug...........................................................407-466-1523 Sherwin Williams Company (The)...................407-843-6020 Southeast Floors.............................................888-233-2745 Spraggins, Inc.................................................407-295-4150

CHEMICALS/SUPPLIES/CLEANING

BULK WASTE REMOVAL

Bestway Care Carpet Cleaning........................407-854-5331 C & B Carpet and Upholstery Cleaning, .........407-354-1769 Creative Multicare, Inc....................................407-241-8998 Elite Steam, Inc................................................407-209-9843 G & H Carpet Care Inc.....................................407-671-7877 Xpress Carpet Services, Inc.............................866-546-6612

CARPET & BLINDS BEAUTIFUL, INC. 407-578-6000

Amerikote enterprises, inc. 407/884-5900 Absolute Magic Refinishing, Inc......................407-774-8781 Absolutely Amazing Refinishing, Inc...............407-444-9000 Accurate Reliable Construction.......................352-726-2041 Amerikote Enterprises, Inc...............................407-884-5900 Intellectual Designs, Inc..................................407-847-2330 Mr. Fix It All, Inc..............................................678-891-7704

Service

CARPET SALES/INSTALLATION

BATHTUB REPAIRS & REFINISHING

Quality

Bestway Care Carpet Cleaning........................407-854-5331 C & B Carpet and Upholstery Cleaning...........407-354-1769 Carpet Valle, Inc..............................................407-889-7111 Creative Multicare, Inc....................................407-241-8998 Elite Steam, Inc................................................407-209-9843 G & H Carpet Care Inc.....................................407-671-7877 JIMS Property Services, LLC..........................888-222-6013 Lynch’s CCC & Restorations, Inc.....................407-366-0010 Xpress Carpet Services, Inc.............................866-546-6612

CARPET DYEING

BASKETBALL/SPORTS EQUIPMENT

ISS Supply, LLC..............................................407-296-5211 Marcone Supply..............................................407-422-8381 RAPCO Supply................................................800-678-0023 C & B Carpet and Upholstery Cleaning, .........407-354-1769 Criste Enterprises Inc......................................407-324-2222 ECS.................................................................407-859-8378

G & H CARPET CARE, INC. 407/671-7877

A.C.T. Access Control Technologies, Inc.........407-422-8850 Performance Gate Systems..............................407-948-9516

We Specialize in Testing, Repairing, Rebuilding & Replacing Backflow Devices

AAPCO Florida-A Division of AAPCO Group...800-728-2690 Accurate Reliable Construction.......................352-726-2041 All-N-1 Repair & Maintenance, Inc.................407-786-2171 Buck Haven, LLC.............................................770-263-0616 Jim Cary Painting............................................407-468-6057 Statewide Construction ...................................407-282-2809 ZMG Construction, Inc....................................407-865-5771

CARPET CLEANING SERVICES

American Backflow Testing 877-393-5544

AIR QUALITY SERVICE/INDOOR

DMC Sound....................................................407-423-3321

BACKFLOW TESTING & REPAIR

Davis Air-Vac & Carwash, Inc.........................407-673-2777

CARPENTRY & REFURBISHING

AUTOMATIC ACCESS SYSTEMS

All Weather Contractors...................................904-781-7060 ARD Distributors, Inc...........800-282-3377 or 800-654-7721 Ferran Services & Contracting, Inc..................407-422-3551 HD Supply.......................................................407-232-0097 ISS Supply, LLC..............................................407-296-5211 RAPCO Supply................................................800-678-0023 US Heating and Air Conditioning, Inc.............407-774-9850

AIR CONDITIONING/FILTERS/FILTER MATERIALS

AUDIO VISUAL / SOUND SALES, SERVICE & INSTALLATION

AIR CONDITIONING

Debeaubien, Knight, Simmons, Mantzaris & Neal, LLP..................................407-422-2454 Law Office of James I. Barron, III, P.A..............407-865-5621 Law Office of Lowenhaupt, Sawyers, & Spinale.................................. 1-800-232-0558 Law Offices of Heist, Weisse & Wolk, P. A.......800-253-8428 McArthur Law Firm (The)................................407-556-7078 Reisch Consulting Group, Inc..........................407-628-2742

A.C.T. Access Control Technologies, Inc.........407-422-8850 Critical Intervention Services...........................407-420-7945 Performance Gate Systems..............................407-948-9516

CAR WASH/COIN OPERATED/VAC & WATER MACHINES

Out of area: Ph: 1-800-253-8428 Fax: 1-800-367-9038

World Advertising of Florida advertising Specialties • 813/835-9500 407apartments.................................................407-505-4332 Apartment-Condominium Vendor Guide (The)..................................................407-677-8075 Apartment Finder Magazine...................407-894-3847 X 120 Apartmentjobs.com.........................................877-682-6200 Apartments.com..............................................813-504-0507 Apartment List.................................................770-617-8812 Blue Book (The)...............................................800-431-2584 Condo Experts USA Inc...................................305-502-7888 D. Sink, Inc......................................................407-474-8274 For Rent Media Solutions................................800-882-5659 Greater Orlando Apartment Guide....................407-888-0745 Move.Com.......................................................805-557-2942 Rent.com.........................................................310-828-8866 Resite Online...................................................888-289-2016 Scent Air Technologies....................................407-375-1959 The Bradburn Group, Inc.................................321-299-5927 World Advertising of Florida............................813-835-9500 UCF Off Campus Housing-Powered by Off Campus Partners...............................877-895-1234

CAMERAS/CCTV

HD Supply.......................................................407-232-0097 RAPCO Supply................................................800-678-0023

CLEANING SERVICES

Hydroswift Cleaning Inc..................................407-568-9096 Sparkling Clean...............................................407-247-0333

COIN OPERATED LAUNDRY EQUIPMENT COINMACH 800/432-1541 Coin & Smart-Card Operated Laundry Equipment

ARD Distributors, Inc...........800-282-3377 or 800-654-7721 Coinmach....................................... 407-365-9595 ext 50512

THE KEY YELLOW PAGES Coin-O-Matic..................................................800-642-9525 Commercial Laundries of West Florida, Inc.....800-876-1477 Mac-Gray Services, Inc...................................800-662-4729 Washco Laundry Equipment, Inc.....................800-342-9683

COMPACTOR RENTALS

Olympic Compactor Rentals

401-556-1588

CoreLogic SafeRent.........................................800-877-1223 LexisNexis Resident Screening.......................407-595-8533 On-Site.com....................................................407-370-4648 R.A. Cassel & Associates................................407-599-5890 RealPage Inc....................................................972-820-3015 SightPlan.........................................................407-230-3594 Slopejet...........................................................303-532-5751 US Postal Solutions Companies.....................866-378-8157 Accurate Reliable Construction.......................352-726-2041 Behr Paint Corporation....................................407-341-2759 Miller Sealcoating & Striping..........................407-864-6220 Shayne Systems, Inc.......................................407-299-2552 AAPCO Florida-A Division of AAPCO Group...800-728-2690 Accurate Reliable Construction.......................352-726-2041 All N 1 Repair & Maintenance, Inc..................407-786-2171 All Terrain Tractor Service, Inc.........................386-218-6969 Allsouth Renovations, Inc................................888-323-8601 American Audio Visual....................................407-888-8300 Buck Haven, LLC.............................................770-263-0616 Coastal Reconstruction, Inc.............................407-644-1800 Criste Enterprises Inc......................................407-324-2222 DBK Construction Group, Inc..........................386-860-2050 ECS.................................................................407-859-8378 Florida Sealcoat Supply...................................407-579-1060 Gulf Western Roofing......................................321-443-8096 Harrison Brown Construction..........................407-637-2985 JIMS Property Services, LLC..........................888-222-6013 Paramount Drywall, Inc...................................305-828-4757 SWET Construction Group..............................321-594-5569 ZMG Construction...........................................407-865-5771

CONSTRUCTION CONSULTANT

AUM................................................................205-283-1831 Duke Energy....................................................866-843-6546 Energy Management Systems, Inc...... 800-965-9642 ext 403

ENTERTAINMENT

Integrated Merchant Services..........................305-633-6303 Collect Southeast............................... 407-995-3000 Ext 135 Contemporary Information Corp......................888-825-1575 Core Logic SafeRent........................................800-877-1223 LexisNexis Resident Screening.......................407-595-8533 National Credit Systems..................................800-530-0676 On-Site.com....................................................407-370-4648 RentPaidOnline................................................904-599-2794 Resident Check................................................800-491-2580 Southern Management....................................800-229-4531

CRIME SCENE CLEANING

BIOHAZARD RESPONSE, INC. 407/277-0006 Accident, Blood & Trauma Scene Clean Up

Exercise Systems, Inc......................................407-996-8890 First Place Fitness Equipment.........................904-998-0738 FitRev..............................................................813-810-2966 Korkat Inc........................................................770-214-9322 ProMaxima Strength & Conditioning..............407-429-9972

exterior cleaning

Mallard Systems.........................877-382-5620

EXTERMINATORS PREVAIL! Pest Control 800/432-6547

A.R.T. Pest Control Services Inc......................888-926-6488 Florida Pest Control........................................407-896-6601 Massey Services.............................................407-645-2500 Prevail Pest Control.........................................800-432-6547 Sterling Pest Control, Inc................................407-277-7378 ValleyCrest Landscape Maintenance...............407-702-4929

FENCING

A. C. T. Access Control Technologies, Inc.......407-422-8850 Complete Access Control of Central Florida, Inc...................................................407-381-3995

FINANCING

NorthMarq Capital...........................................407-843-4004

FIRE ALARM CERTIFICATION AND CONSULTING

Fire and Life Safety America............................407-688-1949 Firetronics, Inc................................................407-774-6900 FLP Security, Inc.............................................407-327-7255 Unifour Fire & Safety.......................................813-283-1801 Wayne Automatic Fire Sprinklers.....................321-332-4599

Advanced Floor and Wall Covering.................407-468-4895 Arbor Contract Carpet ....................................407-438-1129 Carpet & Blinds Beautiful................................407-578-6000 Chadwell Supply.............................................888-341-2423 Commercial Flooring Distributors...................386-668-0121 Cutting Edge Carpet, Inc..................................407-244-5588 FitRev..............................................................813-810-2966 Floor & Décor..................................................407-427-1979 Home Depot Supply........................................407-467-3216 House of Floors...............................................407-830-6999 Lifestyle Flooring, Inc......................................407-293-8334 Real Floors......................................................407-960-1752 Redi Carpet......................................................407-855-4700 Rite Rug...........................................................407-466-1523 Sherwin Williams Company (The)...................407-843-6020

FOUNTAINS/SALES & SERVICE

American Ecosystems Inc............................... 888-639-LAKE Vermana..........................................................888-599-2477

FURNITURE/HOUSEWARES SALES/LEASING

Florida Bed Bug & multi-Unit Specialists

CREDIT/COLLECTION INFORMATION

Law Offices of James I Barron III, P.A..............407-865-5621 Law Office of Lowenhaupt, Sawyers, & Spinale................................................. 1-800-232-0558 Law Offices of Heist, Weisse & Wolk, P. A.......800-253-8428 McArthur Law Firm (The)................................407-556-7078

EXERCISE EQUIPMENT

Fire and Life Safety America............................407-688-1949 Firetronics, Inc................................................407-774-6900 Service Master Plumbing Services..................407-671-6494 Unifour Fire & Safety.......................................813-283-1801

FLOOR COVERING

Out of area: Ph: 1-800-253-8428 Fax: 1-800-367-9038

Credit Card merchant services

EVICTIONS

Bestway Care Carpet Cleaning........................407-854-5331 BRC Restoration Specialist’s, Inc.....................800-404-4481 Coastal Reconstruction....................................407-644-1800 Criste Enterprises Inc......................................407-324-2222 Statewide Construction....................................407-282-2809 Watermark Restoration....................................404-550-1902

FIRE SPRINKLER INSTALLATION/INSPECTION/ BACKFLOW/HYDRANTS

American Audio Visual....................................407-888-8300

Law Offices of heist, weisse & Wolk, P.A. Ph: 407/872-1995 FAX: 407/872-1725

Fire and Life Safety America............................407-688-1949 Firetronics, Inc................................................407-774-6900 FLP Security, Inc.............................................407-327-7255 Glidden Paint...................................................407-335-2557 Unifour Fire & Safety.......................................813-283-1801 Wayne Automatic Fire Sprinklers.....................321-332-4599

FIRE RESTORATION

ENERGY CONSERVATION

Broadband Consulting Group..........................407-342-0186 Thomas Construction Services, Inc.................904-669-3126 Zee’s Construction, Inc....................................407-878-2225 Absolute Magic Refinishing, Inc......................407-774-8781 Absolutely Amazing Refinishing, Inc...............407-444-9000 Amerikote Enterprises, Inc...............................407-884-5900 Intellectual Designs, Inc..................................407-847-2330 Mr. Fix It All, Inc..............................................678-891-7704

Criste Enterprises Inc......................................407-324-2222 Ferran Services & Contracting, Inc..................407-422-3551 RAPCO Supply................................................800-678-0023 Switch Electric LLC.........................................800-929-5035 Wilmar Industries............................................954-815-0800

Advantage Integration Technology...................407-816-9101 Fire and Life Safety America............................407-688-1949 Firetronics, Inc................................................407-774-6900 FLP Security, Inc.............................................407-327-7255 Wayne Automatic Fire Sprinklers....................321-332-4599

FIRE EXTINGUISHERS

RentPaidOnline................................................904-599-2794

COUNTER REPAIRS & REFINISHING

ABC Paving and Sealcoating..........................407-880-6ABC All County Pavement Management Solutions an M&M Asphalt Co.....................407-610-8069 Hall Company, Inc...........................................407-327-4930 Miller Sealcoating & Striping..........................407-864-6220 Shayne Systems..............................................407-299-2552

ELECTRONIC PAYMENT SERVICE

CONSTRUCTION

ELECTRICAL SUPPLIES/SERVICES

CONCRETE COATINGS/POOL DECKS/ENTRIES

FIRE ALARM INSTALLATION, MONITORING & SERVICE

CURB REPAIR/PAINTING

COMPUTER SOFTWARE/HARDWARE

Baxter Restoration...........................................407-423-5553 Biohazard Response, Inc.................................407-277-0006 C & B Carpet and Upholstery Cleaning, .........407-354-1769 Lynch’s CCC & Restorations, Inc.....................407-366-0010

Admiral’s Casual Furniture..............................800-999-2589 AFR Furniture Rental.......................................407-608-5141 Cort.................................................................407-678-2677 ET & T Distributors, Inc...................................888-642-2226 Florida Patio Furniture & Restrapping, LLC....407-483-7922 Sunbrite Outdoor Furniture..............................407-294-9041

GENERAL CONTRACTORS

AAPCO Florida-A Division of AAPCO Group..............................................800-728-2690 ABC Paving and Sealcoating..........................407-880-6ABC AJS Building & Renovations...........................407-298-9700 All-N-1 Repair & Maintenance, Inc.................407-786-2171 Allsouth Renovations, Inc................................888-323-8601 BRC Restoration Specialist’s, Inc.....................800-404-4481 Buck Haven, LLC.............................................770-263-0616 Coastal Reconstruction....................................407-644-1800 Criste Enterprises Inc......................................407-324-2222 DBK Construction Group, Inc..........................386-860-2050 Harrison Brown Construction..........................407-637-2985 Paramount Drywall, Inc...................................305-828-4757 Randazzo Builders, Inc....................................352-385-4783 Renovation Group, Inc (The)............................866-417-7350

May/June 2014

THE KEY YELLOW PAGES Statewide Construction....................................407-282-2809 SWET Construction Group..............................321-594-5569 Thomas Construction Services, Inc.................407-409-4859 THS National...................................................813-241-7069 Windsor Redevelopment Corp.........................813-854-3800 Zee’s Construction, Inc....................................407-878-2225

Brickman Group (The).....................................407-330-1414 Caribbean Design & Construction...................407-359-7569 Clermont Scapes, Inc......................................352-429-6311 Girard Enviromental Services..........................407-956-7493 Harvey Baker Plumbing, Inc............................407-859-3572 Innovations Design Group...............................407-440-3574 Jim’s Plumbing & Irrigation, Inc......................407-679-4173 Luke Brothers Landscape Services... 727-937-6448 ext 2045 Servello & Son, Inc.........................................386-753-1100 Service Master Plumbing Services..................407-671-6494 Vileno Environmental......................................407-951-8874

gift baskets

Baskets by Nancy............................................407-658-7724

GOLF CAR/trikes/LEASING/SALES/SERVICES

Advantage Golf Cars........................................407-440-2804 Golf & Electric Vehicles...................................407-568-2122 Orlando Golf Cars............................................407-426-9727

KEY CONTROL SYSTEMS

GUTTERS/PROTECTION/CLEANING

AAPCO Florida-A Division of AAPCO Group...800-728-2690 Mallard Systems..............................................321-804-4907

LAKE MAINTENANCE

Hardware

RAPCO Supply................................................800-678-0023

INSURANCE SALES

APARTMENT INSURANCE OF FLORIDA 407/920-1116

Apartment Insurance Specialists Apartment Insurance of Florida.......................407-920-1116 HIG Insurance Group.......................................407-920-1116 Marsh & McLennan Agency............................407-849-0333

INSURANCE SERVICES/RISK MANAGEMENT

HIG INSURANCE GROUP 407/920-1116 Apartment Insurance Specialists Apartment Insurance of Florida.......................407-920-1116 HIG Insurance Group.......................................407-920-1116 Marsh & McLennan Agency............................407-849-0333 Apartment List.................................................770-617-8812 Apartments.com..............................................813-504-0507 Bright House Networks....................................813-436-2214 0pinions Vary..................................................407-733-4351 R.A. Cassel & Associates................................407-599-5890 Resite Online...................................................888-289-2016 SightPlan.........................................................407-230-3594 UCF Off Campus Housing-Powered by Off Campus Partners...............................877-895-1234

INTERIOR DESIGN

Kay Green Design, Inc.....................................407-246-7155 We Haul Waste, Inc.........................................561-400-2952

IRRIGATION REPAIRS/PARTS

American Backflow Testing..............................877-393-5544 B&M Landscape Concepts..............................407-677-7799

The Key www.aago.org

MICROWAVE OVEN PARTS

Ackman Brothers Landscaping, Inc.................407-929-3062 AmeriScape Florida, Inc..................................813-789-3554 B&M Landscape Concepts..............................407-677-7799 Budd Group (The)............................................407-823-8188 Caribbean Design & Construction...................407-359-7569 Every Green Care, Inc......................................407-709-8336 Florida Pest Control........................................407-896-6601 Girard Enviromental Services..........................407-956-7493 Innovations Design Group...............................407-440-3574 Luke Brothers Landscape Services... 727-937-6448 ext 2045 Nature’s Care Landscaping..............................407-362-1649 Preferred Maintenance....................................904-217-3196 Royal Landscape Nursery................................407-296-3042 Servello & Son, Inc.........................................386-753-1100 Superior Ideas, Inc..........................................407-416-7755 US Lawns........................................................407-319-9044 ValleyCrest Landscape Maintenance...............407-702-4929 Vileno Environmental......................................407-951-8874 B&M Landscape Concepts..............................407-677-7799 Girard Enviromental Services..........................407-956-7493 Florida Pest Control........................................407-896-6601 Luke Brothers Landscape Services... 727-937-6448 ext 2045 Massey Services.............................................407-645-2500 Servello & Son, Inc.........................................386-753-1100 Sterling Pest Control, Inc................................407-277-7378 US Lawns........................................................407-319-9044

Light bulbs/light fixtures

Regency Lighting.............................................800-284-2024

mail delivery

US Postal Solutions Companies.....................866-378-8157

MAINTENANCE REPAIRS

EPIC Home Services, Inc.................................407-415-3588

ALN Apartment Data, Inc.................... 800-643-6416 Ext 205

ONLINE MARKET SURVEY MyRentComps.com ........................................407-206-3791

ORNAMENTAL IRON WORKS

A.C.T. Access Control Technologies, Inc.........407-422-8850 Performance Gate Systems..............................407-948-9516

OUTDOOR/INDOOR FURNITURE/REFINISHING SUNBRITE OUTDOOR FURNITURE 407/294-9041 New  •  Re-Finish  •  Re-Strap

Admiral’s Casual Furniture..............................800-999-2589 Creative Outdoor Kitchens...............................813-374-9264 ET & T Distributors, Inc...................................888-642-2226 Florida Patio Furniture & Restrapping, LLC....407-483-7922 Leisure Creations............................................866-765-6726 Sunbrite Outdoor Furniture..............................407-294-9041

OUTDOOR KITCHENS

Creative Outdoor Kitchens...............................813-374-9264

PAINTING (APPLICATORS) R-Tistic Interiors, inc. 407/677-6197

Out of area: Ph: 1-800-253-8428 Fax: 1-800-367-9038

Law Office of James I Barron, III, P.A...............407-865-5621 Law Office of Lowenhaupt, Sawyers, & Spinale................................................. 1-800-232-0558 Law Offices of Heist, Weisse & Wolk, P. A.......800-253-8428 Reisch Consulting Group, Inc..........................407-628-2742

Royal Landscape Nursery................................407-296-3042

MULtifamily market research & analysis

Law Offices of heist, weisse & Wolk, P.A. Ph: 407/872-1995 FAX: 407/872-1725

Baxter Restoration...........................................407-423-5553 C & B Carpet and Upholstery Cleaning, .........407-354-1769 Coastal Reconstruction....................................407-644-1800 Lynch’s CCC & Restorations, Inc.....................407-366-0010 United Water Restoration Group......................407-310-3215

MULCH

Condo Experts USA Inc...................................305-502-7888

LEGAL

RAPCO Supply................................................800-678-0023

MOLD/ASBESTOS/LEAD REMEDIATION/ RESTORATION & CONSULTING

LEASING COMPANY

INTERNET SERVICES AND DESIGN

MARKET RESEARCH

LAWN/SHRUB SPRAYING

Habitational Insurance Specialists

Innovations Design Group...............................407-440-3574

Broadband Consulting Group..........................407-342-0186 Satisfacts Research.........................................866-655-1490

407apartments.................................................407-505-4332 ALN Apartment Data, Inc.................... 800-643-6416 Ext 205 MyRentComps.com ........................................407-206-3791 NorthMarq Capital...........................................407-843-4004

LANDSCAPING/LAWN MAINTENANCE/ CONSULTING

HIG INSURANCE GROUP 407/920-1116

APARTMENT INSURANCE OF FLORIDA 407/920-1116

American Ecosystems Inc............................... 888-639-LAKE Southern Aquatic Management, Inc.................407-416-3482

Chadwell Supply.............................................888-341-2423 HD Supply.......................................................407-232-0097 Lowe’s Companies...........................................336-232-4816 Maintenance Supply Headquarters..................813-299-9338 Marcone Supply..............................................407-422-8381 RAPCO Supply................................................800-678-0023 Wilmar Industries............................................954-815-0800

MANAGEMENT CONSULTANT

LANDSCAPE ARCHITECT

Habitational Insurance Specialists

Ecos Systems..................................................407-542-6008 FLP Security, Inc.............................................407-327-7255

MAINTENANCE SUPPLIES

• Interior Painting • Drywall Repair • Texturing • TILE

AAPCO Florida-A Division of AAPCO Group...800-728-2690 All-N-1 Repair & Maintenance, Inc.................407-786-2171 Art Design Group, Inc......................................407-367-9996 B & L Investments of Orlando, Inc...................407-344-1194 Buck Haven, LLC.............................................770-263-0616 Clean Spray Corporation.................................321-207-6574 Criste Enterprises Inc......................................407-324-2222 DRS Inc...........................................................407-367-9022 EPIC Home Services, Inc.................................407-415-3588 GDE Renovations, Inc......................................407-321-8886 Hydroswift Cleaning Inc..................................407-568-9096 Intellectual Designs, Inc..................................407-847-2330 Jim Cary Painting............................................407-468-6057

THE KEY YELLOW PAGES JIMS Property Services, LLC..........................888-222-6013 Preferred Maintenance....................................904-217-3196 R-Tistic Interiors..............................................407-677-6197 Statewide Construction....................................407-282-2809 Thomas Construction Services, Inc.................904-669-3126 ZMG Construction, Inc....................................407-865-5771

Wilmar Industries............................................954-815-0800

PAINTS & SUPPLIES

Color Wheel Paints..........................................407-293-6810 Glidden Paint...................................................407-335-2557 Lowe’s Companies...........................................336-232-4816 Paint Drop by Valspar (The).......407-816-9146 RAPCO Supply................................................800-678-0023 Sherwin Williams Company (The)...................407-468-9671 Valspar Corporation........................................512-820-4328

ABC Paving and Sealcoating..........................407-880-6ABC Action Plus Pressure Cleaning, Inc.................386-756-0630 All County Pavement Management Solutions an M&M Asphalt Co.....................407-610-8069 All Terrain Tractor Service, Inc.........................386-218-6969 B & L Investments of Orlando, Inc...................407-344-1194 Coastal Reconstruction, Inc.............................407-644-1800 Criste Enterprises Inc......................................407-324-2222 Driveway Maintenance, Inc..............................407-298-8558 Hall Company, Inc...........................................407-327-4930 Miller Sealcoating & Striping..........................407-864-6220 Seal Master.....................................................407-299-5373

PATIO/PORCH/RAILING

Print • banners & signs • promotional • design • Marketing

PROMOTIONAL PRODUCTS/EVENTS

PERSONNEL/TEMPORARY SERVICES

HH Staffing Services, Inc 407/401-9496 From Regional Managers to Grounds Maintenance – Give us a call Apartmentjobs.com.........................................877-682-6200 BG Staffing......................................................813-314-2069 HH Staffing......................................................407-401-9496 OnCall Staffing................................................813-549-9109

Pet services/sitting

Dominica Recreation Products/GameTime......407-331-0101 ET & T Distributors, Inc...................................888-642-2226 Korkat Inc........................................................770-214-9322

PLUMBING PARTS/SUPPLIES/SERVICES service master plumbing 407/671-6494 Now You Can Call A Name You Can Trust

American Backflow Testing..............................877-393-5544 Coastal Backflow, LLC.....................................386-837-2027 Flo-Tec Pin Hole Leak Prevention Div..............727-531-8796 Harvey Baker Plumbing, Inc............................407-859-3572 Jim’s Plumbing & Irrigation, Inc......................407-679-4173 Moen...............................................................813-394-0363 Mercury Plumbing..........................................407-898-6960 RAPCO Supply................................................800-678-0023 Roto Rooter.....................................................407-855-7900 Service Master Plumbing Services..................407-671-6494

Apartments.com..............................................813-504-0507 One Call Now..................................................937-573-2346 PooPrints Central Florida................................407-496-3133 SureDeposit.....................................................321-235-9767

RESTORATION - FIRE, WATER, & WIND INSURANCE

Buyers Access.................................................303-991-5580 eSupply Systems.............................................210-979-6670

Condo Experts USA Inc...................................305-502-7888 eSupply Systems.............................................210-979-6670 NorthMarq Capital...........................................407-843-4004 Reisch Consulting Group, Inc..........................407-628-2742 AAPCO Florida-A Division of AAPCO Group..............................................800-728-2690 All-N-1 Repair & Maintenance, Inc.................407-786-2171 Allsouth Renovations, Inc................................888-323-8601 Buck Haven, LLC.............................................770-263-0616 Coastal Reconstruction....................................407-644-1800 Commercial Flooring Distributors...................386-668-0121 Criste Enterprises Inc......................................407-324-2222 DBK Construction Group, Inc..........................386-860-2050 GDE Renovations, Inc......................................407-321-8886 Kay Green Design, Inc.....................................407-246-7155 Randazzo Builders, Inc....................................352-385-4783 Renovation Group, Inc (The)............................866-417-7350 Service Master Plumbing Services..................407-671-6494 Spraggins, Inc.................................................407-295-4150 Statewide Construction....................................407-282-2809

AJS Building & Renovations...........................407-298-9700 Baxter Restoration...........................................407-835-7999 BRC Restoration Specialist’s, Inc.....................800-404-4481 C & B Carpet and Upholstery Cleaning,..........407-654-1769 Coastal Reconstruction, Inc.............................407-644-1800 Criste Enterprises Inc......................................407-324-2222 DRS Inc...........................................................407-367-9022 Renovation Group, Inc. (The)..........................866-417-7350 SWET Construction Group..............................321-594-5569 Thomas Construction Services, Inc.................904-669-3126 United Water Restoration Group......................407-310-3215 Windsor Redevelopment Corp.........................813-854-3800

ROOF AND EXTERIOR CLEANING

REHAB

Satisfacts Research.........................................866-655-1490

RESIDENTIAL PRODUCTS/SERVICES

REAL ESTATE BROKERAGE/MULTI-FAMILY/ APPRAISAL/developer

Cares By Apartment Life..................................407-408-4245 Satisfacts Research.........................................866-655-1490 US Postal Solutions Companies.....................866-378-8157

Resident SURVEYS

Purchasing Services

AJS Building & Renovations...........................407-298-9700 All-N-1 Repair & Maintenance, Inc.................407-786-2171 Amerikote Enterprises, Inc...............................407-884-5900 Buck Haven, LLC.............................................770-263-0616 Coastal Reconstruction, Inc.............................407-644-1800 Criste Enterprises Inc......................................407-324-2222 DRS Inc...........................................................407-367-9022 Harrison Brown Construction..........................407-637-2985 Home Depot Supply........................................407-467-3216 Kay Green Design, Inc.....................................407-246-7155 Moen...............................................................813-394-0363 Mr. Fix It All, Inc..............................................678-891-7704 Paramount Drywall, Inc...................................305-828-4757 St. Cloud Door Company (Manufacturers)......407-957-4557 Switch Electric LLC.........................................800-929-5035 Textures by Blue Sky, Inc.................................407-999-7900 Thomas Construction Services, Inc.................904-669-3126

Resident retention

0pinions Vary..................................................407-733-4351

407apartments.................................................407-505-4332 Apartment Finder Magazine...................407-894-3847 X 120 Blue Book (The)...............................................800-431-2584 For Rent Media Solutions................................800-882-5659 Greater Orlando Apartment Guide....................407-888-0745

PLAYGROUND/SHADE & PARK EQUIPMENT

PUBLISHERS

PooPrints Central Florida................................407-496-3133 Royal Landscape Nursery................................407-296-3042

American Audio Visual....................................407-888-8300 0pinions Vary..................................................407-733-4351 World Advertising of Florida............................813-835-9500

Public Relations

PLANTS/PLANTING SUPPLIES

American Heritage Press.................................407-679-2000 Apartment Finder Magazine................ 407-894-3847 ext 120 For Rent Media Solutions................................800-882-5659 Greater Orlando Apartment Guide....................407-888-0745

Apartment List.................................................770-617-8812

REMODELING

Action Plus Pressure Cleaning, Inc.................386-756-0630 All Florida Roof & Exterior Cleaning...............407-438-4195 Art Design Group, Inc......................................407-367-9996 B & L Investments of Orlando, Inc...................407-344-1194 Buck Haven, LLC.............................................770-263-0616 Clean Spray Corporation.................................321-207-6574 DRS Inc...........................................................407-367-9022 Jim Cary Painting............................................407-468-6057 Mallard Systems..............................................321-804-4907 Sparkling Clean...............................................407-247-0333

Sir Speedy printing and marketing services Office 407-423-2051 / direct 407-832-8173

AAPCO Florida-A Division of AAPCO Group...800-728-2690 Apex Security and Convention Services..........407-846-1435 Critical Intervention Services...........................407-420-7945 Patrol Services International............................407-351-6565 Vital Security & Investigations........................770-500-7476

RELOCATION SERVICES

PRINTING/TYPESETTING/GRAPHIC ARTS

PATROL SERVICES

Contemporary Information Corp......................888-825-1575 CoreLogic SafeRent.........................................855-491-2696 LexisNexis Resident Screening.......................800-590-8535 On-Site.com....................................................407-370-4648 RealPage Inc....................................................972-820-3015 Resident Check................................................800-491-2580 Vital Security & Investigations........................770-500-7476

PRESSURE WASHING/EXTERIOR BUILDING CLEANING

PARKING LOT MAINTENANCE

St. Cloud Door Company (Manufacturers)......407-957-4557 Switch Electric LLC.........................................800-929-5035 Thomas Construction Services, Inc.................904-669-3126 ZMG Construction, Inc....................................407-865-5771

PRE-EMPLOYMENT/RESIDENT SCREENING

Action Plus Pressure Cleaning, Inc.................386-756-0630 All Florida Roof & Exterior Cleaning...............407-438-4195 Clean Spray Corporation.................................321-207-6574 DRS Inc...........................................................407-367-9022 Mallard Systems.........................877-382-5620

ROOFING CONTRACTORS/CONSULTANTS

AAPCO Florida-A Division of AAPCO Group............................................ 800-728-2690 All Florida Roof & Exterior Cleaning...............407-438-4195 Buck Haven, LLC.............................................770-263-0616 Collis Roofing, Inc..........................................321-441-2300 DRS Inc...........................................................407-367-9022 ECS.................................................................407-859-8378 GDE Renovations, Inc......................................407-321-8886 Gulf Western Roofing......................................321-443-8096 Performance Roofing.......................................407-210-1503 Quality Roofing of Florida, Inc.........................813-620-4797 Randazzo Builders, Inc....................................352-385-4783 S&S Roofing Systems, Inc..............................407-696-4334

May/June 2014

THE KEY YELLOW PAGES Thomas Construction Services, Inc.................904-669-3126 Zee’s Construction, Inc....................................407-878-2225 ZMG Construction, Inc....................................407-865-5771

SECURITY SERVICES/ON-SITE

CRITICAL INTERVENTION SERVICES SPECIALIZING IN SECURITY AND PATROL SERVICES

407/447-0451

Apex Security and Convention Services..........407-846-1435 Complete Access Control of Central Florida, Inc...................................................407-381-3995 Critical Intervention Services..........................407-447-0451 Paladin Global Corporation.............................321-239-5992 Patrol Services International............................407-351-6565 Vital Security & Investigations........................770-500-7476

SECURITY SYSTEMS/SERVICE, INSTALLATION & MONITORING

SEWER/SEPTIC

SIDING/INSTALLATION

SIGNS/FLAGS/BANNERS

UCF Off Campus Housing-Powered by Off Campus Partners...............................877-895-1234

TRAINING/EDUCATION

ABC Paving and Sealcoating..........................407-880-6ABC D. Sink, Inc.....................................................407-474-8274 DeNyse Companies.........................................727-366-9267 Oakhurst Signs................................................407-982-5494

Spies Pool, LLC..............................................407-847-2771 Tropical Breeze Pool Service...........................407-333-0148

WASTE/RECYCLING/SPECIALTY/CONSULTING

invisible waste services 407/251-1552 www.invisiblewasteservices.com

WATER CONSERVATION

WATER RESTORATION

TV/cable Bright House Networks....................................813-436-2214

United Water Restoration Group......................407-310-3215

WATERPROOFING

TURN KEY

Invisible Waste Services..................................407-251-1552 Premier Valet Waste Services, Inc...................407-936-1303 Standard Waste Reduction..............................407-788-8120 Valet Waste, Inc...............................................877-574-2587 Waste Services................................................321-202-6766

Moen...............................................................813-394-0363 NWP Services Corporation..............................949-253-2512 Service Master Plumbing Services..................407-671-6494

Superior Ideas, Inc..........................................407-416-7755 All-N-1 Repair & Maintenance, Inc.................407-786-2171 DRS Inc...........................................................407-367-9022 EPIC Home Services, Inc.................................407-415-3588 Hydroswift Cleaning Inc..................................407-568-9096 Preferred Maintenance....................................904-217-3196 Sparkling Clean...............................................407-247-0333

Conex Recycling Corporation..........................866-879-2663 Invisible Waste Services..................................407-251-1552 Premier Valet Waste Services, Inc...................407-936-1303 Recycling Textile Management (RTM).............404-557-1234 Sunshine Recycling Group..............................407-843-7990 Valet Waste, Inc...............................................877-574-2587 Waste Services................................................321-202-6766 We Haul Waste, Inc.........................................561-400-2952

WASTE REMOVAL/CONSULTING

Biohazard Response, Inc.................................407-277-0006

TREE SERVICES

D. Sink, Inc. 321/231-5804 Flags • Banners • Signs • Weekend Directionals

SPA & POOL HEATERS

A Courteous Communications Corporation.....407-896-4800 CallMaX..........................................................770-919-9771 Indatus............................................................800-727-4246 RealPage Inc...................................................972-820-3015 Slopejet...........................................................303-532-5751

TEMPORARY HOUSING

Coastal Reconstruction, Inc.............................407-644-1800 Shayne Systems, Inc.......................................407-299-2552 Thomas Construction Services, Inc.................904-669-3126

voicemail/messaging CallMaX..........................................................770-919-9771 One Call Now..................................................937-573-2346 SightPlan........................................................407-230-3594

American Audio Visual....................................407-888-8300 Bright House Networks....................................813-436-2214 Broadband Consulting Group..........................407-342-0186 Broadstar.........................................................800-943-3381 Century Link MDU..........................................407-889-6269 Indatus............................................................800-727-4246 One Call Now..................................................937-573-2346 Summit Broadband.........................................407-996-8900

Telephone Answering Services/ pay telephones

AAPCO Florida-A Division of AAPCO Group..............................................800-728-2690 James Hardie..................................................678-637-6299 Thomas Construction Services, Inc.................904-669-3126

SIDEWALK REPAIRS/GRINDING

RAPCO Supply................................................800-678-0023 Spies Pool, LLC..............................................407-847-2771 Tropical Breeze Pool Service...........................407-333-0148 Vermana..........................................................888-599-2477

UTILITIES Conservice......................................................904-415-3963 Duke Energy....................................................866-843-6546 Energy Management Systems, Inc...... 800-965-9642 ext 403 NWP Services Corporation..............................949-253-2512

Telecommunications & Entertainment Services

Harvey Baker Plumbing, Inc........................... 407-859-3572 Jim’s Plumbing & Irrigation, Inc......................407-679-4173 Service Master Plumbing Services..................407-671-6494

Spies Pool, LLC..............................................407-847-2771 Tropical Breeze Pool Service....407-333-0148 Vermana..........................................................888-599-2477

SWIMMING POOL REPAIRS & RENOVATION

Advantage Integration Technology...................407-816-9101 Critical Intervention Services..........................407-447-0451 Firetronics, Inc................................................407-774-6900 FLP Security, Inc.............................................407-327-7255

Service Master Plumbing Services..................407-671-6494 ValleyCrest Landscape Maintenance...............407-702-4929

SWIMMING POOL CHEMICALS/SUPPLIES/ CLEANING

jeff.ezell@kkpsecuritygroup.com

Communications Consulting Group................407-902-7358 Summit Broadband.........................................407-996-8900

SPRINKLER SYSTEMS (IRRIGATION)

Art Design Group, Inc......................................407-367-9996 Buck Haven, LLC.............................................770-263-0616 Criste Enterprises Inc......................................407-324-2222 DRS Inc...........................................................407-367-9022

WATER/SEWER SUB-METERING

American Metering Services, Inc.....................941-358-1253 Energy Management Systems, Inc...... 800-965-9642 ext 403 NWP Services Corporation..............................949-253-2512 Service Master Plumbing Services..................407-671-6494

WINDOW/SCREEN/DOOR REPLACEMENT PARTS

Collis Roofing, Inc..........................................321-441-2300

ADD COLOR AND EXCITEMENT TO YOUR BLOCK AD or Listing.

Now you can BOLD your listing and add color for added attention! CALL 28

The Key www.aago.org

407-644-0539 for more details

GET BACK in the GAME! THE RULES HAVE CHANGED. COME BACK AND GET YOUR CERTIFIED APARTMENT MANAGER DESIGNATION. YOU’RE ALMOST THERE. HAVE YOU COMPLETED THE CAM COURSEWORK BUT NOT THE COMMUNITY ANALYSIS AND/OR EXAM? COMPLETE THE NEW ONLINE PROCTORED EXAM AND YOU’LL BE AT THE FINISH LINE! 3 STEPS TO YOUR CAM DESIGNATION:

pass exam

earn designation

FIND OUT HOW AT NAAHQ.ORG/CAMNESTY

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888-639-LAKE 888-639-LAKE 888-639-LAKE 888-639-LAKE MAY/JUNE 2014

So Many Apps, So Little Time

Look for app-ortunities that make life easier for you and your residents By: Nick Frantz I have a friend who’s nuts about apps. He’s always downloading the latest and greatest. Whenever we meet, he tells me about a new one he’s found. The last time we talked, he said, “So many apps, so little time.” That was a comment that stuck. Apps… all these wonderfully creative little tools. Some are useful. Some are just fun. For me, the best ones are the apps that save us time. There are dozens of apps available to help property managers. Resident-specific apps would be a big help, too. How do you cut through the clutter to find them? Think “functions” first… then look for the apps. Here are three primary functions that provide ample app opportunities for you and your residents:

Maintenance Requests. In a recent SatisFacts Research survey, residents reported that the quality of maintenance services is the number one factor influencing retention. Number one! You want— you need—to make maintenance requests, scheduling and follow-up easy for you and easy for your residents. Your property management software may offer an app for residents to use to submit maintenance requests. Maintenance issues don’t always wait until you’re in your office. Use your message notification service to confirm appointments and satisfaction. Check for apps that allow you to communicate with residents and staff anytime, from anywhere as well as apps that make it easy for message recipients to add appointments to their calendars.

Payment Processing. Online payment processing is good for your cash flow. Some property management software offer payment processing apps for residents. Use your message notification service to send automatic reminders that help keep payments coming in on time.

3 30

Communications. In the same SatisFacts Research survey, residents ranked the ability to easily communicate with the community staff fourth in nearly The Key www.aago.org

50 items analyzed. A good message notification service helps property managers meet the challenge of timely communications with staff and residents. Managing the daily flow of incoming communications is challenging for recipients, too. Again, look for apps from your message notification service that are created specifically help recipients manage their messages and their calendars. Time is a valuable commodity. With only so much of it in a day, it’s a struggle to keep up—to get everything done. Hassle-free time savers are always welcome. Make life easier for you and your residents with apps that shave minutes off your days and turn multiple steps into just a few taps. For more information regarding resident communication solutions please visit www.onecallnow.com, or call (877) 698-3262 to find out how our text, email and voice messages can work for your community. Nick Frantz is the National Sales Manager for Property Management Solutions at One Call Now, where he has worked since March 2011. He specializes in Property Management solutions – commercial and residential – assisting in communications between property managers and staff/residents. Nick holds a Bachelor of Science degree from Miami University.

MARKET BEAT Multi-Family Market Vital Signs

Get Free Comp Reports Now & Comprehensive Analysis Reports Soon! By Geoff Harlan, MyRentComps.com / AAGO Market Survey

AMSTR Trends For those of you who have not yet reviewed the 1st Quarter Central Florida Area – Apartment Market Survey & Trend Report, “AMSTR”, we wanted to give you a bird’s eye view of the markets in the AAGO area. The AMSTR covers all five counties in the AAGO area and has Regional, County Level, and Submarket Level Aging Analysis of the inventory, analysis of Rents and Occupancies for “all units” as well as all the individual unit types within each reportable area, and much more. To Order AMSTR… Call Julie at AAGO (407-644-0539 ext. 207) or email her at (julie@aago.org)! Historical Trends in AAGO Areas The rent trends shown in the table below are the Average Rents for all units in their respective counties. All counties posted a rent increase over the past six months with the exception of Orange County were a decrease of $8 was experienced. Lake County posted its first rent gain in two years ($19); possibly indicating a “floor” has been reached in regards to the recent downward trend. Tied with Lake County for largest rent increases over the last six months was Seminole County where rents now average $911 a month after the $19 increase. At the macro level, analysis of the historical trends from the 1st Quarter 2014 Central Florida Area AMSTR shows that the overall average market rent for the whole 5-County AAGO inched up by $1 over the last six months. You will also be able to see in the full AMSTR report that within the various submarkets throughout the AAGO area there was growth in rent in some areas and decreases in others. The occupancies in the Occupancy Trend below represent “physical occupancy” and show that the overall AAGO Area occupancies appear to have stabilized. Across the AAGO Area, a small decrease of 0.50% in Overall Occupancy was recorded over the last six months.

With exception of Osceola county were a slight increase of 0.31% was recorded, all counties reported a slight drop in Overall Occupancy. For Osceola County, 1st Quarter 2014 marks the sixth reporting cycle in a row of Overall Occupancy growth. Despite the slight decrease over the last six months, the Overall Occupancy within the 5-county AAGO area continues to be stable and has certainly improved since the beginning of 2011. The overall occupancy for the 5-county AAGO area has gone from 92.09% in the 1st Quarter 2011 to 95.12% in the 1st Quarter of 2014. We will see what happens in the next AMSTR, but the elevated Occupancy over the past couple of years seems to have allowed for continued rent stability and even growth in most of our markets. We would like to remind you that by participating in the AAGO Online Market Survey, you not only get Free Access to your Comps information whenever you need it, but it also supports our ability to produce the AMSTR and provide it to you at such an affordable price. You cannot find this level and quality of market data at such an affordable price anywhere else. Thank You for your past and future participation in support of this Great Association Service. For us to continue to provide our membership current statistical market information in this article, it requires all members go to the “Market Survey” tab at www.aago.org and log in weekly to update rents, occupancies and concession activity. The more often you participate in the AAGO Online Market Survey, the better and more detailed our reporting can become. Contact us at Support@MyRentComps.com if you need any assistance or would like to learn more. Source: MyRentComps.com MAY/JUNE 2014

Capitol Update Apartment Industry Colleagues

f the GOP were a corporation, the public relations department would be exhausted from the month of April. Three of its members in the House of Representatives, Mssrs. McAllister, Grimm and Stockman, were caught on film in a compromising position with a staffer, placed under a federal 20-count indictment and reported to be under investigation by the House Ethics Committee for campaign finance infractions, respectively. Now, it’s unlikely the voting public believes that the actions of these three men are in some way indicative of a larger problem within the Republican Party, despite efforts by some Democrats to paint them that way. While that strategy worked for Democrats in 2006 during the Jack Abramoff debacle, it is much less effective now. Voters know that members of both parties engage in these types of shenanigans and have frankly become desensitized to them. If the GOP were a corporation, the public relations department would be exhausted from the month of April. Three of its members in the House of Representatives, Mssrs. McAllister, Grimm and Stockman, were caught on film in a compromising position with a staffer, placed under a federal 20-count indictment and reported to be under investigation by the House Ethics Committee for campaign finance infractions, respectively. Now, it’s unlikely the voting public believes that the actions of these three men are in some way indicative of a larger problem within the Republican Party, despite efforts by some Democrats to paint them that way. While that strategy worked for Democrats in 2006 during the Jack Abramoff debacle, it is much less effective now. Voters know that members of both parties engage in these types of shenanigans and have frankly become desensitized to them. These events do, however, serve to distract from the larger political narrative the GOP is attempting to emphasize with voters. Instead of getting to talk about the Affordable Care Act or jobs, they have to spend time responding to the drama and showing that they are dealing with the members involved. In this instance party leaders are gently (or not so gently) trying to move “do-badders” out of their seats in Congress. As it happens, Rep. Vance McAllister (La.) has already said he will not run for re-election though Republicans are trying to get to resign now. Rep. Michael Grimm (N.Y.) did step down from his seat on the Financial Services Committee, but has vowed to continue his own re-election campaign as he defends himself in court. Rep. Steve Stockman’s (Texas) situation is the least tenuous of the bunch as the ethics inquiry has just begun and could take many months to complete. House Speaker John Boehner (R-Ohio) also made news last month for teasing some members of the GOP that they could not handle the difficult legislative issue of immigration reform. The Speaker has said on several occasions that he wants to pass reform, though the Senate-passed measure will not be the starting point. He sees both the policy importance of reform and the political necessity for Republicans to deal with it if they want any chance to be competitive nationally in the future. Unfortunately, his desires bump up against conservatives in the GOP who are squarely opposed to any reform that includes a path to citizenship for undocumented workers currently in

the country. These same members are worried that the House leadership will attempt to force passage of reform or pieces of reform in other bills. As Rep. Steve King (R-Iowa), a leading tea party conservative in the House, remarked recently to Politico, “You have to man the watchtowers 24/7.” This does not bode well for reform occurring this year, a priority issue for the apartment industry. I was hoping to be able to report to you that the Senate Banking Committee successfully reported out a housing finance reform bill in April. Alas, the scheduled markup was postponed in order for the Chairman and Ranking Member to gather more support from their respective sides of the Committee. The bill is almost assured to be passed by the Committee, but the stronger the vote, the better chance of passage by the full Senate. To gather those additional votes, the Committee leaders will have to make some tweaks to the underlying bill (which the apartment industry supports), all the while maintaining the balance in the bill that can appeal to both sides of the aisle. Those members of the Committee who are being courted for their support represent the more conservative and liberal branches of the Republican and Democratic parties, respectively. What they require to back the legislation could upset that balance and will have to be carefully considered. Stay tuned for news on developments on this issue and progress in the Senate. Finally, I want to highlight for you a partial victory achieved at the end of April for our nation’s military personnel and for the Military Housing Privatization Initiative (MHPI). The MHPI is a 20-plus year public/private partnership, in which many NAA firms participate, that helps to meet the housing needs of the two-thirds of our military personnel who do not live in onbase housing. The House Armed Services Committee rejected a request by the Department of Defense to cut soldiers’ Basic Allowance for Housing or BAH, the subsidy given to every serviceman and woman to help cover their housing costs. Not only would this have increased out-of-pocket housing expenses for military personnel, it would undermine the funding stability of long-term privatized military housing contracts. That in turn impacts reserves for capital repairs, maintenance and onsite services at these communities. This is not the end of the story as the Senate still has to act; however, the House action is an excellent start. On a related note, members of the NAA Privatized Military Housing Committee were scheduled to come to town in May to lobby Congress on the BAH issue and other concerns. This is a tremendous example of commitment to the industry and to the advocacy process! Don’t forget to email me at greg@naahq. org and tell me what you think of this column. Thanks for reading and talk with you next month. — Gregory S. Brown NAA Vice President of Government Affairs gregorysbrown@naahq.org MAY/JUNE 2014

Answers To Common Challenges in Marketing Outreach By: Amy Kosnikowski, National Speaker, Consultant and Industry Educator w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w w Developing strong relationships and building a referral network with promise of a harvest of qualified leads can lead to a great success in sales. One of the best methods to do this is through ‘grassroots marketing’ otherwise known as marketing outreach which increases the opportunity to gain quality leads by nurturing relationships with outside sources sending prospective residents directly to you. A recent survey showed that referrals are more likely to lease than a walk-in prospect. Referrals were also shown as the #1 traffic generators that resulted in leases. There are many benefits to be gained from marketing outreach as well as a few hurdles that can easily be overcome with smart strategy along with a mission to succeed. As I travel nationally to assist companies to develop marketing outreach strategies along with attendee feedback shared during educational sessions, I have found that there are 7 common challenges that can be easily overcome with gained knowledge and proven solutions. Challenge #1: “I am chained to the office” or “My manager will not let me leave!” The ‘old school’ thinking is that the telephone will ring automatically with loads of interested renters without effort. Or even prospective renters will find us magically and appear in our offices ready to lease an apartment. Yes, it is true that the leasing team’s top job is to be readily available to answer the phone or tour future customers. However the reality is that we have to go out into the surrounding neighborhoods to create relationships and a “BUZZ” about your community’s offerings to generate those inbound leads. One cannot wait for the unknown to occur – We have to go out and make those leads happen! You can start an outreach program in small increments such as venturing out 1-2 hours during slower periods for your office (i.e. morning hours). It is ideal to plan ahead and schedule ample sales office support during the designated outreach time. For example, while one outreach marketer is out generating leads in the outside community their fellow colleagues will sustain the sales flow and needs at the leasing center. In a matter of time, the whole team will be believers of the positive effects that outreach plays to boost leads to increase occupancy for the entire group. Everyone will clearly see that outreach is a win-win benefit for the entire team plus rapidly improves the bottom-line! Challenge #2: Nerves & Fear If I was to head out into the outside world on a marketing outreach mission without a plan and strategy—I would probably be nervous and fearful too! However when a smart strategy is formulated with a plan with expected referral outcome, the results surely will be positive. A strategy plan encourages forward thinking and sharpens your focus to achieve better results from all marketing efforts. When the outreach plan is developed by the whole on-site team it will lead to better coordination of efforts, overall team commitment and buy-in to the plan. More ideas and creativity working together will increase the likelihood of 34

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success! To get started developing a plan by brainstorming your biggest sources of referrals such as residents, a hotel, a restaurant or a large company. Once you determine your top referral sources -- go to the next step to develop a list of where current residents hang out or areas of common interest such as a sports club, dog parks, a Pilate’s studio or a local coffee shop to find new prospective residents. Pull all of this information together with a connection, communication and promotion plan to build and sustain relationships with these referral sources. Challenge #3: We Are Full Wow! If this is true -- You are one of the very lucky ones in an ever changing market! Your community may be full right now but tomorrow could be a whole new game. The next phone call or person in the door may result in a cancellation or notice to vacate. Sales is a continual cycle of building a pipeline of leads and future renters to handle the loss of current residents. Marketing outreach is an on-going process that must be maintained and nurtured over time depending on your community’s availability and needs. Challenge #4: It’s Not in The Budget The cost for a leasing professional to engage in outreach is essentially FREE or as little as the cost of a business card. Networking, making face to face contact and shaking hands with potential referral sources while sharing information about your community -- costs virtually nothing. The average cost for effective outreach efforts which may include flyers, goodies, promotional items, etc. is less than $100/ week. Smart marketers plan ahead for their budget to include the cost of essential tools necessary to maintain and nurture relationships with referral sources. Sharp leasing professionals know the cost is a wise investment for a future full of qualified leads and referrals that will result in leases. Challenge #5: I Can’t Get Past The Gatekeeper! Once you become confident in marketing outreach visits -- you will breeze in and out of business offices, meetings and referral interactions like you own the place! Leasing professionals find that the once feared “gatekeeper” can become the best asset to gaining the keys to referrals and lead contacts within the greatest companies. A gatekeeper can be a receptionist, administrative assistant or even a manager that may be a hurdle to jump before connecting with the true referral source. With the right attitude and conversations over time a trusting relationship can be developed with the gatekeeper who can then open the door with names, contact information, email addresses and even set up appointments with top referral sources such as human resource managers or relocation specialists. Challenge #6: No One Is Responding! Blanket or generic marketing does not work for everyone. One cannot send out broad and open invitations with hopes that renters will come knocking on your door to lease. Prospective

residents need a connection and reason to come tour your community. The secret is building familiarity and confidence with key contacts who know the benefits of your community who then in turn can to refer people to you directly. It works best when the referral sources have memorable information to share or even catchy ‘sound bites’ or messages to pass along to interested parties. Referral sources will quickly gain trust in you as well as in your community when you provide consistent communication, updated information, and delivery of quality product. An example of a referral source using a ‘sound bite’ would be, “I just met a person named Amy who handles the sales at Commons Community. She told me that they have the biggest three bedroom townhouses in the area plus an amazing state of the art cardio theater. You should check it out.” Be crystal clear of what exactly the key contacts will gain in return whether that the individual will “feel good” by helping a fellow colleague or friend new to town find a great new home or even the ability of a local business to gain future customers in return for the referral. You can even assist get the word out about their business or services in exchange for referring renters to you by including a link to their site on your website, handing out information at move in or even displaying their coupons at the next community event. Make it super easy to be a cross-referral program partner by creating and providing all the promotional and referral materials for them (brochures, flyers, business cards, mugs etc). All your key contacts or partners have to do is talk about your community, hang up the flyer or even hand out your business card! Check back often to ensure they have adequate supply of referral pieces and updated information to share with prospective renters.

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Challenge #7: I Don’t Know Where To Go! The most common challenge is that outreach programs often start off strong and then quickly wither away due to lack of planning with smart and strategic locations to connect and build relationships. Every community is unique of where and when outreach should happen based solely on leasing goals and the market. Maximize the leasing team’s efforts by targeting the best locations that make sense to find renters or sources to generate a flow of qualified leads. The bottom line is to spend the time making quality connections with future renters or sources that will refer or lease from your community. An excellent way to start generating a marketing outreach location list is to think of where your current residents work plus other top employers in the area. Add more by brainstorming where your residents hang out and businesses they frequent. This is a great way to connect with future residents and open opportunities to generate leads quickly. Make a plan to visit these locations as well as a future plan to maintain these relationships once they are developed.

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May/June 2014

Are You Positive? Submitted by Grace Hill It is not surprising that a positive attitude helps maintain a healthy work environment, but it may surprise some to learn that positive language can actually encourage creativity and positive actions at the office. Words, body language, and tone are interpreted as “attitude,” and a simple change in word choice can have a big impact. Creativity is a key component of successful teams and businesses, including those in the multifamily industry. A positive atmosphere at the office promotes creativity, creativity spurs innovation, and more often than not innovation brings about improved performance. So, how can managers turn on the positivity and reap the rewards? Positive language will quickly fuel a positive attitude and is a surefire way to drive positive actions. It sounds like a simple premise to “speak positively,” but in practice it takes concentration and effort. A recent article from Harvard Business Review discussed a positive language program from Jim Wiltens, a speaker who teaches a positivity program for gifted and talented children. Jim never says the words, “I can’t.” He even offers money to students if they hear him use those words. Teaching young people to think around “I can’t” opens up their mind to the possibility of “I can” and thus feeds creative energy. This same shift in thinking can occur in the office with the simple premise of possibility and positivity. The HBR article also took a look at Hearst Magazine’s president Cathie Black and her belief that negative speech patterns were not only killing creativity but fueling a negative environment. Black challenged her executive team to lose the negative speech and added a monetary fine for top leaders for using phrases like, “we’ve tried that already” or “that will not work.” The fine was small, but after enforced a couple of times the negative language was disappearing and positive speech patterns and creativity started to flow. Here are some simple phrases to consider in lieu of negative ones like, “I can’t” or “It won’t work”: • How could we do this? • Where could we get help to do this? • Let’s look at it from a different angle. • I can certainly give it my best. • I can and I will. 36

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And to really test out positive language as a supervisor, try some of these phrases in response to your team: • That is a fantastic idea. • You surely will be able to do it. • I absolutely believe in your ability. The power of positive words is not anecdotal; there is hard science behind the results seen when negative or positive language is utilized. Andrew Newberg, M.D. stated in a recent article in Psychology Today that if you put a person into an MRI Scanner and flash the word “No” for less than a second, the MRI will read a sudden release of dozens of stress-producing hormones and neurotransmitters. This change in brain chemistry will interrupt the normal functioning of the brain, impairing logic, reason, and communication skills. And in turn, positive words and thoughts, “propel the motivational centers of the brain” and help build resilience when faced with challenges. Kara Rice, Grace Hill co-founder and CIO, suggests practicing some simple tips to turn on your positive language: 1. Pause to gather your thoughts before speaking. Don’t let your mouth move before your brain has chosen the most positive words. 2. Use a person’s name frequently in conversation. It adds to a feeling of intimacy and sincerity. 3. Strive to say “yes” more often than you say “no.” 4. Lead by example with an upbeat, energetic demeanor. Expect those around you to focus on the positive as well. Put positive language to the test and see how fast creativity and an encouraging work environment appear.

MAY/JUNE 2014

The Trouble With Stairways -A Landlord’s Dilemma By: Kevin Knight

hy is it that there are no “simple injuries” that occur on stairways? This point is amplified when considered in light the potential liability of the landlord when a tenant is injured while ascending or descending common stairs. This article will examine the case of Lourenco vs. Vieira, Essex County, NJ Docket No. ESX-L-5532-10 (5/13), a New Jersey case that is “scary” if you’re a landlord. THE LOURENCO FACTS: Lourenco was a tenant in her 50s who asserted that the bannister alongside the second story stairway leading from her apartment was loose and swayed when even a relatively small amount of force was used. Lourenco claimed that this had been a problem with the bannister for several years. Lourenco also claimed that she had made numerous oral complaints about the condition and that the landlord had simply ignored her. Based on her knowledge of the bannister, Lourenco contended that when she descended the stairs, she used the bannister as a guide for her hand but didn’t apply any pressure because of its instability. Even so, Lourenco claimed that she lost her balance because of a raised metal guard situated on the vinyl step. While losing her balance, she reached for the railing and it swayed. These maneuvers resulted in Lourenco falling down some 13 steps.

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As a result of her fall, Lourenco suffered fracture/ dislocations to the right, non-dominant elbow and required several surgeries, culminating in a total right elbow arthroplasty and radial head implant that was performed approximately two years after the incident. Lourenco asserted that she has suffered, and will continue to suffer, permanent pain in the arm and hand. Further, she’ll have very restricted use of her dominant hand. The injuries were significant enough that Lourenco’s doctor had advised her that she would ultimately need a total elbow replacement/implant. THE TRIAL/SETTLEMENT: Recognizing the potential downside of letting a jury decide the case, the landlord settled with Lourenco for $915,000. CONCLUSION: In the Lourenco case, the “swaying bannister” was only one issue; certainly there was also a raised lip that tripped Lourenco. This combination of circumstances created a catastrophic series of events that could have easily been avoided. It is important for landlords to check every set of stairs on the property to ensure there are no opportunities to trip or weaken railings that can’t be used effectively. Failure to troubleshoot stairs is the proverbial “accident waiting to happen.”

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Become A Daily Learner…Today! © by Ernest F. Oriente, The Coach {Article #216...since 1995} Our economy and your success in the property management industry is based on knowledge. Gone are the days when you could graduate from high school or college and never again pick up a textbook or attend another class. Ready or not, your lifetime of learning has already begun, no matter how reluctant or scared you might be. In addition, sophisticated technology, business acquisitions, new products and significant regional or national competitors will continue to require your full attention. Ready to become a daily learner? Let’s get started! Staying current with your profession: Begin your learning journey by subscribing and reading the industry publications, E-newsletters, blogs and LinkedIn groups that serve the property management industry, such as your local apartment association magazine, UNITS Magazine, The Journal of Property Management and Multi-Housing News…just to name a few. These are great waysfor keeping you in touch with local, state, regional and national trends. Next, consider investing the time and money to upgrade your professional certifications as this says to your peers and colleagues that you are serious about your property management career. In addition, research the one day seminars delivered by Career Track {800-780-8476} or SkillPath {800873-7545}, as their programs can advance your specific business skills in a short amount of time and with minimal investment. Lastly, search the Internet for industry websites such as MultifamilyBiz [ http://www.multifamilybiz.com ] that serve the property management industry and register for their E-mail newsletters, read their industry news or participate in one of their live and dynamic webcasts, to experience an engaging form of distance learning. Tip From The Coach: Start each year by reserving the property management seminars and trade show workshops you will be attending. Then, schedule your company meetings and training that is planned and budgeted. Now, look at your calendar and reserve the time and dates you are going to schedule for the professional and personal learning that will best serve you. More specifically, consider budgeting $50-$150 per month for your continued education. This small investment today will pay large dividends in the near and distant future…The Coach says so! Using technology: Technology has created many new time saving, cost-efficient ways to enhance our professional and

personal lives. But of course, you need to learn how to best maximize your technology tools to receive the highest return on your learning investment. Let’s start with the basics. Learn and master the software used by your property management company. Learn the shortcuts for creating professional looking correspondence, presentations or proposals. Understand the power techniques for using a spreadsheet or preparing your property budgets. Research social media websites and related software as powerful marketing engines. Tip From The Coach: Start with what you already know about technology tools and take it one step further. Not 10 or 100 steps further…just one step at a time. If you push yourself too far or too fast, you might be in a situation where you will not have the resources to succeed. Instead, take one step at a time, master your new skill, then take another step. For many, hiring a private business trainer or coach, can rapidly accelerate your learning curve around technology. For others, just reading two or three pages of their software user manual each day, is enough to gain incremental knowledge with technology tools. Helping your team to learn: In addition to your daily learning, it will be equally important that your property management team continues to grow and learn at a comfortable pace. Property management companies around the world are finding a direct connection between learning and company performance. In fact, many companies are now measuring both performance goals and learning goals on an individual basis. These learning goals are focused on areas such as: resident satisfaction, increased asset performance, maximizing technology and team-building skills. Tip From The Coach: When helping your team with their learning skills, ask them to help you answer this question, “Learning __________ will help me __________ so that I can __________.” Asking this question is key, because the people that work for your property management company will be eager to learn if they have a hand in structuring their own industry and professional training. Remember, whenever you include your team in the planning of their future, you raise their motivation to succeed and reduce turnover at the same time.

Want to hear more about this important topic or ask some additional questions? Send an E-mail to ernest@powerhour. com and The Coach will E-mail back to you a free invitation to be a participant on a PowerHour conference call. On this call we will discuss the tips from this article. November/december May/June MAY/JUNE2013 2014 2014

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R 4 1 0 - A F u n Fa c t s by Vann Flippen

The most used unit in our industry is the Goodman condenser. Starting in the second quarter of this year Goodman will start shipping their Dry units with POE oils. What does this mean for us? Now Flushing is a must if the old unit was previously using R-22. Which will add to the cost. Now you will get a dry unit that will have an increase of about $50.00.for the flush, plus increase labor pulling the coil then reinstalling as a part of the flushing procedure. Plus the cost of whatever refrigerant you choose to use, and if the unit is not charged with R-22 or 410a the warranty will be voided. This is the Bad news. Good news is, you may opt to use a drop in HFC refrigerant it will now perform much better with these oils. (although it my void the warranty). Now let’s think for a moment, if you now have to pull the coil and flush, and if the coil is 6 years or newer it more than likely will handle 410a. At this point it will be far cheaper to buy a pre-charged 410a unit since you have to do the flush anyway. If you have older coils in your property more than likely you need to replace lot of your coils anyway since you have to pull and flush you really don’t want to reinstall a beat up coil. Also in most cases all new coils you purchase for replacement will be rated for the higher pressures of 410a. Sometimes we meet resistance from maintenance not understanding what can or should be done only because they have not had the training they need to embrace the change. Your local apartment association would be a great resource for getting the training to help embrace the new changes that will continue to come our way.

• Starting in (From Goodman) Q2 of 2014, R2 compressors 2 unit • All Service will transition to POE oi l. Co with POE oil mpressors will also ship • R22 drop-in in the compressor! re warranty cove placement not approved. No • Goodman will rage. no any repairs or t be responsible for, the use of un damages resulting from approved refr used or recy igerant types, • Same proced cled refrigerant. ure must be fo llowed using these Service Compressors as • Existing li R410A units nes to remove mine and coils must be flushed ra l oil and deposi • Do not inje ts. ct compressor it the solvent into the self; only th refrigeratio e supporting • Remove filte n system should be flushed r driers, TXVs . pumps reversin and on heat g va lv es . • It may be fa st by-pass the re er and less expensive to versing valves pass loop. with a by• Heat Pumps with accumula tors will require a ac • Use nitrogen cumulator replacement to purge the 150 psi to as system at su amounts of oi re removal of all trace l re si due and solven • Read and fo ts. llow manufacturer’s all of the flush kit in st ru ct ions and safe guideline ty • Install a ne w liquid line filter drier

R 4 1 0 - A C e r t i f i c at i o n Did you know that there is a ban on manufacturing of R-22 equipment that went into effect in January of 2010. The HVAC industry has chosen to use R-410A equipment to replace R-22 equipment as the industry’s primary residential refrigerant. R-410A has been in commercial production for quite some time and has been available in residential air conditioning equipment for close to 10 years. It is more efficient at transferring heat than R-22 and will not damage the ozone layer.

Technicians will need to be trained in the use of R-410A equipment for safety and because it has some characteristics that R-22 does not. The oil in R-410A is not hydroscopic so installation techniques are more regimented. A deep vacuum must be pulled to ensure that all moisture is removed and destructive acid is not formed. The HVAC industry will undergo big changes this year. It is important to plan accordingly and train appropriately to meet these challenges.

This class is for EPA certified technicians only.

Tuesday, May 13, 2014 | 8:30 am - 5:00pm (6 CEC’s) with Vann Flippen COST: $199 member | $299 non-member | Check-in begins at 8:00 am u u u u R E G ISTE R NO W : t t t t t Call, Email OR Visit our Website!!! ~ (407) 644-0539 phone ~ (407) 644-6288 fax ~ education@aago.org ~ www.aago.org u

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May/June 2014

Where You Need To Be, Right Now by Lisa Trosien, ApartmentExpert.com

u u u u u u u u u u u u u u u u u u u u u Synopsis: Looking to attract millenials? How do you look on YouTube? The video sharing channel is not just for cute kitties—it’s the number two search engine on the Internet, and growing exponentially. Follow these strategies to get your property at the top of YouTube’s search results and generating leads. ook over your property marketing. You’ve probably got ILS’s, a Facebook page, Twitter presence, maybe Craigslist postings and hopefully you’ve claimed your presence on ApartmentRatings.com and at least Yelp. But do you have a video strategy? My guess is that you probably don’t. The second most utilized search engine on the Internet these days is YouTube. Yep, YouTube. And you probably thought it was just a place to watch funny videos of cats and stuff. Ask any millennial or teenager. They go to YouTube first, Google second when searching for things. I realized this early on, as I have two teenage daughters. At first, I thought it was an anomaly. My kids like to watch videos, so they use YouTube to find things. Nope. It’s a habit. And if it’s a “habit” to a large group of current and future renters, it needs to be a habit for you. Marketing properties on YouTube More than 1 billion visitors go to YouTube each month. One hundred hours of video are uploaded to YouTube EACH MINUTE. If you think that’s a lot, you need to know that represents a 50 percent increase over last year. It’s big and it’s only going to get BIGGER. YouTube reaches more adults aged 16-34 than any other cable network. And it’s still being under-utilized by our industry. A quick search on YouTube for “central Florida apartments” yields 44,700 results. A similar search on Google yields over 45.5 million results. Yes, you read that right. FOURTY FIVE MILLION. Hmmm…definitely a less crowded playing field on YouTube. Let’s keep looking. The videos range from a montage of still photos put to music (amateurish and not nearly as effective as they could be), to professionally produced, high quality video. Some are only about one minute long, while others weigh in at four minutes plus. Crafting a winning video What makes an apartment video truly outstanding? Here are four key ways to make your video better than your competition. Professional editing. If you shoot it with an iPhone, it looks like you shot it with an iPhone. Short and sweet. Although most professionally edited property videos are at least 1 ½ minutes in length, the true sweet spot is anywhere from 30 to 60 seconds. After one minute, attention to video drops significantly. People. People like to see people in videos. It helps to bring your property to life. Videos of empty rooms and silent amenity spaces are simply boring. If you’re worried about Fair

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Housing issues, talk to your attorney before you begin your video production.

No “same old, same old.” Take a look at your competitors’ videos if they have any. Make sure your video is different. If you’re using the same vendor they did, ask for a different voice talent, different background music and a different “order” to the video itself. A good video production company will help you make the right decisions to make your video stand out. Getting your video viewed Now, how do you get YOUR property video at the top of the search results on YouTube? Most properties seem to just make a video, upload it and hope for the best. Clearly, that’s not enough. As stated previously, there were 44,000+ results for “central Florida Apartments.” If you want your video at the top of page one, you have some work to do. Your title: Your video title needs to be descriptive, yet concise. “Luxury central Florida Two Bedroom Apartments” lets the viewer know exactly what they will see when they click on your video. Don’t get cute with your title. Your description: When a person does a search, your video’s description will come up in the results. Your description needs to contain keywords that are also contained in the title. In this case, you’d use central Florida, luxury, two bedroom and apartments along with other words describing the property. Always make sure the description contains the URL to your property website. Your thumbnail: The thumbnail is the little photo that shows up next to your property’s video name and description in the search results. While the thumbnail itself doesn’t help you rank any higher on the page, a good thumbnail will entice people to click through to watch the video—which is what you want. If you search “central Florida Apartments” on YouTube, you’ll see some great thumbnails and some not so great. Take a look… you’ll see what I mean. Your keywords: One of the easiest ways to select your keywords is by utilizing YouTube’s Keyword Suggestion Tool. This helps you get an approximate idea of how much monthly traffic there is on YouTube for certain keywords. Remember to use the words in your title as well. Meta tags: Use your keywords in your meta tags to help drive your video higher on the first page as well. These tips should help you to add a YouTube/video strategy to your 2014 marketing plan as soon as possible. For more information on search engine marketing, check out these helpful websites and sign up for their newsletters. SearchEngineland.com or SearchEngineWatch.com Lisa Trosien is a nationally recognized educator, presenter and consultant to the multifamily industry.

By Christine Blank t was the afternoon of April 15 and AAGO’s supplier exhibitors were running around getting set up for the 2014 AAGO Trade Show at the Central Florida Fairgrounds. They had just witnessed a torrential downpour, and were worried that the rain would keep the typically enthusiastic attendees away. They needn’t have worried. Regional managers, property managers, leasing and maintenance professionals, and all other professionals in the Central Florida apartment industry showed up in droves. And that’s when the sun came out. The more than 1,000 attendees felt like they were on a beach in Hawaii as the exhibitors went all out with the 2014 AAGO Trade Show “Ride the Wave” theme. Many supplier exhibitors adorned their booths with surfboards and tiki bars and really got into the sprit with Hawaiian shirts, flip flops and other beachwear. “The traffic flowed well and there was a really good vibe allaround. People loved the beach theme and were in a jovial mood,” said the 2014 Trade Show Chair Diana Gaus. The VIP attendees were first to enter and were adorned with Hawaiian leis by Gaus at the door. Attendees cheered as their fellow apartment staff won cash prizes ranging from $250 to $1,000, just for attending the show. Games and prize drawings at the 175 supplier exhibitors’ booths drew in attendees for fun and conversation. While the atmosphere was light and fun – as it always is at the AAGO Trade Show – both attendees and supplier exhibitors got down to business. In fact, management professionals and exhibitors alike said this was their best AAGO Trade Show yet, with a good number of new leads obtained and business deals conducted. “The attendance is great and everyone is so upbeat,” Lauren Kerby, CAM, CAPS, President of AAGO, said on show floor. “The industry picked up and our vendors’ business is picking up as well. The aisles are full. Every year, this show gets bigger and better.” “Many exhibitors and attendees said that this show was the best ever. Exhibitors were talking to people and making contacts, and that is what it is all about,” said Victoria Torman, AAGO Vice President of Member Services and liaison to AAGO’s Trade Show Committee. Torman has been organizing the Trade Show for 17 years and all those involved in putting on the annual show say that her service is what makes the show continue to thrive, year after year. “The importance of Victoria’s involvement cannot be stressed enough. She is the integral component of the show’s success,” Gaus said. AAGO’s supplier exhibitors said they were getting a lot of good traffic and leads, and having great conversations with current customers as well as prospects. “This is one of our better shows; we get a lot of leads here,” said Claudia Fredette, DSM account

executive for Duke Energy. “Over the years, we have gotten a lot of contacts and have built really good relationships with management companies.” “This is one of the best shows in Florida, with a great mix of maintenance and management professionals. We have been coming here 18-plus years,” said Harry Heist, attorney with the Law Offices of Heist, Weisse, & Wolk. P.A. “Traffic has been great. This is a good show for leads,” said Liz Callaway, account executive for Appliance Warehouse. The VIPs love the individual time they got with supplier exhibitors from 3:00-5:00. “I like the VIP hours because it gives you time to talk to the vendors without people pushing in,” said Karen Mitchell, a regional manager with JMG Realty. “I only wish it was longer, because there are so many booths to get to.” “This is the second year I have come to the VIP hours. It is easy to have one-one-one time with exhibitors since, later, it gets very crowded,” said Rachelle Hundley, regional manager with Royal American Management. “I have been coming to the AAGO Trade Show since I’ve been in the business – for more than 14 years. It is so much fun,” said Ceci Rodriguez, resident representative for The Estates at Park Avenue. “The VIP hours were very well attended and all the suppliers reported that there were more decision-makers and interest in their products and services than in recent years,” Gaus said. In fact, the mood at the annual trade show reflects what is happening in the Central Florida multifamily housing industry. “In the past, suppliers were seen as vendors to management and now they are seen as partners. The more that suppliers can involve management in the association, the more they will see the suppliers differently,” Gaus said. AAGO’s supplier exhibitors went all out for this year’s “Ride the Wave” theme. “We love the theme: everyone feels relaxed,” said Brianne Stabler Kocher, sales account executive for Apartment Guide. Apartment Guide sported a fun beach-themed booth and was giving away a Beach Makeover Kit that included a $50 tanning gift card and a workout session at Orange Theory Fitness, along with an iPad portable speaker system. Exhibitors who excelled at their booth decorations were awarded with these distinctions: • Best Adaptation of Theme: Criste Enterprises/ Seminole Asphalt and Luke Brothers Landscape Services. • Best Marketing Message: CORT and Massey Services, Inc. AAGO would like to thank Diana Gaus-2014 Trade Show Chair, Justine Criste-2014 Trade Show Vice Chair, the 2014 Trade Show Committee, and all of our supplier exhibitors and wonderful attendees who made this year’s show so successful. MAY/JUNE 2014

And So It Was... March AAGO’s Thanks to all the Maintenance Maniacs who made the 2014 event a huge success! In case you missed it the food from Pit Master Patrick Rooney of Real Floors was delicious, the new games were an exciting addition to the event, and of course Frank retained his crown as the Maintenance Mania King. We even had competitors and spectators from our sister affiliate, Space Coast Apartment Association. Maintenance Mania 2014 event featured 2 free training classes facilitated by national speaker, Mark Cukro from Service Team Training. All the attendees raved about the sessions. We had record attendance this year with over 325 attendees!!!! All around a good time was had by all.

1st Place Overall �� Frank Guarino, Berkshire Club Apartments 2nd Place Overall �� Dan Nalazek, Post Lake at Baldwin Park 3rd Place Overall �� Eliezer Quinones, Grande Court Apartments At Boggy Creek 4th Place Overall �� Rene Torres, Grande Court Apartments At Boggy Creek 5th Place Overall �� Luis Mejias, Ridge Club

An Extra Special Thank You to our

Pit Master Patrick Rooney of Real Floors!

The Key www.aago.org

Photography by Erin Toung (ET & T Distributors, Inc.) and Alex Mauro (First Advantage)

MAY/JUNE 2014

And So It Was... AAGO’s

Trade Show 2014…Ride the Wave…with AAGO. 158 different companies in 175 booths and tables welcomed over 1,000 property management professionals from all over central Florida. First to arrive were over 100 Regional Managers and owners which generated a low hum of excitement throughout the hall then the 5:00 hour arrived and the hall really sprang to life as our attendees got to learn about new products and services and squealed with delight as they saw old friends.

Debbie Gentry $1,000 Winner

AAGO would like to thank all the committee members, sponsors, exhibitors and attendees alike for making this show one of the best!

p Karen Mitchell

VIP Winner of $500

p Gustavo Rivas p Eric Sills

$500 Winner

$250 Winner

p Melissa Dugas

p Coraly Barris

VIP Winner of $150

VIP Winner of $300

p CORT

Best Double Booth Award Winner Most Effective Marketing Message

The Key www.aago.org

p Criste Construction/

Seminole Paving Best Double Booth Award Winner Best Adaptation of Theme

p Luke Brothers

Best Booth Award Winner Best Adaptation of Theme

p Massey Services

Best Booth Award Winner Most Effective Marketing Message

Photography by Hazel Parker

MAY/JUNE 2014

The Key www.aago.org

MAY/JUNE 2014

The Key www.aago.org

Do Your Apartments Have The Appeal Of A Cardboard Box? ARD’s NEW FRONTIER In Apartment Living Will Increase Your Occupancy And NOI! With New Apartments coming out of the ground and a huge inventory of rental houses competing for your residents you need to enter the NEW FRONTIER. 1st Rule of The New Frontier: • “They lease the Kitchen and Bath…The rest of the home is free.” • When they walk into the kitchen they immediately look at and open the refrigerator. • This refrigerator can make your apartment their home!

2nd Rule of The New Frontier: • Today’s home must have laundry, Doesn’t yours? • Without a laundry it’s just another Apartment.

ARD DISTRIBUTORS APPLIANCES FOR APARTMENTS

800-654-7721 solutions@ARDonline.com

Kitchens like these from ARD will bring more residents home to your community.

of Greater Orlando 340 N. MAITLAND AVENUE MAITLAND, FLORIDA 32751

Apartment Association of Greater Orlando 340 N. MAITLAND AVENUE MAITLAND, FLORIDA 32751

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