2018 Western Virginia American Advertising Awards Winners Book

CREATIVE

2017 – 2018 Award Highlights Book

American Advertising Awards 2018

The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Congratulations to all the 2018 ADDY recipients.

Creative Circus

CR EATI VE

PROFESSIONALS

American Advertising Awards 2018

HOWARD PACKETT AWARD FOR CREATIVE EXCELLENCE Howard Packett is one of our region’s advertising greats, and the award that bears his name is given to the very best work in the entire show, regardless of category.

Carilion Clinic Clinic at 10 Annual Report Linda Staley, Executive Editor John Griessmayer, Creative Director Ologie, Production

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BEST OF INTERACTIVE From websites to microsites to apps, this work represents the best of the past year’s interactive projects.

Firefli Homestead Creamery Website Rose Jeter, Homestead Creamery Firefli Team, Firefli Amy Pearman, Boyd Pearman Photography Sam Dean, Sam Dean Photography

American Advertising Awards 2018

BEST OF PRINT The best of the year’s print work (print advertising, brochures, posters, annual reports, catalogs, collateral and more).

Carilion Clinic Clinic at 10 Annual Report Linda Staley, Executive Editor John Griessmayer, Creative Director Ologie, Production

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BEST OF FILM, VIDEO & SOUND The best to hit the airwaves (or cable, or satellite, or the internet) last year. Eligible work includes broadcast TV and radio, as well as theater advertising and other audio/visual efforts.

Abandon Films The Farmer Justin Rossbacher, Director John Griessmayer, Copywriter Won Novalis, Editor Marybeth Dinges, Office Coordinator Lance Kuhns, Director of Photography Joshua Frerichs, Original Score & Sound Design Abandon Films, Concept Development, Post Production Post Pro Gumbo, Color Grade Arvold Casting, Casting Merry Dunning, Line Producer Robyn Vaughn, stylist, locations and casting support Kathryn Hatam, Assistant Stylist & Extras

American Advertising Awards 2018

SALES & MARKETING

Gold ADDY Award

Packaging, Single Unit

ANSTEY HODGE ADVERTISING GROUP

Silver ADDY Award

Credits go to:

AAF ROANOKE

AAA Winners Spike Lantern Credits go to:

Peggy Underwood, Structural Designer and Graphic Design Manager

Ray Dwyer, Structural Designer

Corrugated Container Corporation, Manufacturer

Hollins Magazine Winter 2017

Sarah Sprigings, Art Director

Jean Holzinger, Editor

Special Event Material, Card, Invitation, Announcement - Single Unit Silver ADDY Award

VIRGINIA TECH

Eclipse Invitation

Printed Annual Report

Credits go to:

Gold ADDY Award

CARILION CLINIC

Clinic at 10 Annual Report Credits go to:

Linda Staley, Executive Editor

John Griessmayer, Creative Director

Ologie, Production

Silver ADDY Award

VIRGINIA TECH

Snowflake Holiday Card & Ornament

Credits go to:

Brochure, Single Unit Gold ADDY Award

RADFORD UNIVERSITY

The Giving Report Credits go to:

Creative Services Team

Silver ADDY Award

ANSTEY HODGE ADVERTISING GROUP Reinventing Magazine Spread

Credits go to:

Sarah Sprigings, Art Director/Illustrator

Publication Design, Magazine Design Gold ADDY Award CARILION CLINIC

Carilion Medicine, Fall 2017 Credits go to:

Linda Staley, Executive Editor

Paula Byron, Editor

Laura McFadden, Art Director

Meaghan A. Dee, Designer

Direct Mail, Flat - Single Silver ADDY Award

ANSTEY HODGE ADVERTISING GROUP Holiday Desserts Event Direct Mail

Credits go to:

Publication Design, Editorial Spread or Feature

Meaghan A. Dee, Designer

David Hodge, Creative Director/Art Director

Direct Mail, Direct Mail-Flat Campaign Silver ADDY Award

ANSTEY HODGE ADVERTISING GROUP Brandon Oaks Direct Mail Series

Credits go to:

David Hodge, Creative Director, Art Director/Copywriter

Sam Dean, Photographer

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Direct Mail, 3D / Mixed – Single Gold ADDY Award

ANSTEY HODGE ADVERTISING GROUP Full of Wonder Direct Mail

Credits go to:

David Hodge, Creative Director/Copywriter

Sarah Sprigings, Art Director

Advertising Industry Self-Promotion, Special Event Materials Gold ADDY Award

CORRUGATED CONTAINER CORPORATION CCCBox Series Convertible Giveaway Credits go to:

Magazine Advertising, Full Page Or Less Single Unit Silver ADDY Award

ANSTEY HODGE ADVERTISING GROUP

The Virginian “Together” ad Credits go to:

David Hodge, Creative Director/Art Director, Copywriter

Newspaper Advertising, Spread or Multiple Page – Single Unit Silver ADDY Award

ANSTEY HODGE ADVERTISING GROUP Return on Life Newspaper Insert

Credits go to:

Jeff Homan, Senior Graphic Designer, Illustrator and Structural Designer

David Hodge, Creative Director

Dennis Gordon, Structural Design Manager

Sarah Sprigings, Art Director

Peggy Underwood, Graphic Design Manager

Bill Ost, Copywriter

Corrugated Container Corporation, Printer and Manufacturer

Standard Printing, Printer

Public Service Print Advertising, Campaign Gold ADDY Award

Silver ADDY Award

EDWARD VIA COLLEGE OF OSTEOPATHIC MEDICINE – VCOM

VCOM 2017 Christmas Card Bookmarks

FINLEY DESIGN GROUP

Winnowgen

Credits go to:

Patrick Finley, Designer

Credits go to:

Jenna Marquardt, Graphic Designer, VCOM-Auburn

Cindy Shepard Rawlins, Vice President for Communications

OUT-OF-HOME & AMBIENT MEDIA

Silver ADDY Award

Poster - Single Unit

VIRGINIA TECH STUDENT AFFAIRS COMMUNICATIONS

Gold ADDY Award

Credits go to:

Widespread Panic Concert Poster

2017 Holiday Card

Charlotte Hendrix, Graphic Design Intern

Emily Hall, Graphic Design Manager

Tiffany Woodall, Writer/Editor

Sandy Broughton, Assistant Director of Editorial Content

Brian Yohn, Assistant Director of Creative Services

B2C ENTERPRISES

Credits go to:

Aaron Kelderhouse, Designer and Illustrator

Silver ADDY Award

VIRGINIA TECH

The Sound of Silence Credits go to:

Meaghan A. Dee, Designer

American Advertising Awards 2018

Poster - Campaign

Websites, B-to-B

Silver ADDY Award

Silver ADDY Award B2C ENTERPRISES Hylaine Website Credits go to:

VIRGINIA TECH NIME Poster

Credits go to:

Meaghan A. Dee, Designer

Patrick Finley, Design Partner

Dane Webster, Processing Consultant

Aaron Kelderhouse, Design and Build

Zion Stores, Production Assistant

Service Online/Interactive

ONLINE/INTERACTIVE Websites, Consumer Gold ADDY Award

Silver ADDY Award ACCESS RVSPCA Website Credits go to:

Access, Creative and Development

FIREFLI

Homestead Creamery Website

Credits go to:

FILM, VIDEO, & SOUND

Rose Jeter, Homestead Creamery

Firefli Team, Firefli

Amy Pearman, Boyd Pearman Photography

Television Advertising – Local Campaign

Sam Dean, Sam Dean Photography

Silver ADDY Award MEMBER ONE FEDERAL CREDIT UNION See You Credits go to:

Silver ADDY Award

FINLEY DESIGN GROUP NIME 2018 Conference

Credits go to:

Patrick Finley, Design

Meaghan Dee, Designer

Silver ADDY Award NEWCITY

Warren Wilson College Website

Credits go to:

Sara Andrew, Art Director

Eva Floyd, Senior User Experience Architect

Jesse Janowiak, Web Developer

Rachel DeLauder, Content Strategist

Jim Dudley, Creative Director

Nancy Brauer, Customer Support Developer

Nick Hart, SVP Marketing

Ruth Herdman, Creative Marketing Manager

Red Heritage Media,

Joanne Hock, Director

Branded Content & Entertainment For Online Film, Video & Sound, Single entry – more than :60 seconds Gold ADDY Award RED VELOCITY INC Branch Building legacies Credits go to:

Red Velocity-Steve Mason, Steve Mason Director

Jarred Foresman, Animation

Ben Page, gaffer

CT Bell, Camera Operator

Jeremy Crouch, Key Grip

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Audio/Visual Sales Presentation Silver ADDY Award ACCESS Sun RV Resorts, Adventure Awaits Credits go to:

Integrated Advertising Campaigns, Consumer Campaign-Local

Access, Creative Team

Silver ADDY Award CARILION CLINIC Do More Campaign Credits go to:

Kirk Wray, Producer, Motion Adrenaline

Dave Porter, Art Director, Copywriter

Robyn Vaughn, Casting, Casting Call

Laura Mitchell, Copywriter

Amy Pearman, Still Photographer,

Andrea Draper, Marketing Consultant

Boyd Pearman Photography

John Griessmayer, Creative Director

Advertising Industry Self-Promotion Film, Video & Sound Silver ADDY Award VIRGINIA TECH 2017 PRISM Reel Credits go to:

A Tribe Called Red, Stadium Pow Wow

Emmet Fenn, Memories

CROSS PLATFORM Integrated Advertising Campaigns, B-to-B Campaign-National Gold ADDY Award UNCORK-IT, INC. RADVA Beer & Wine Shippers Campaign Credits go to:

Kelly Izlar, Copy Writing

David Franusich, Art Direction

Andrew Beaver, Graphic Design

Eileen Baumann, Creative Direction

Erin Daugherty, Account Management

Silver ADDY Award CARILION CLINIC Fight the Flu Campaign Credits go to:

John Griessmayer, Creative Director, Copywriter

Corey Thrasher, Art Director, Illustrator

Laura Mitchell, Copywriter

Joe Castiglioni, Video Director

Cathy Miles, Project Manager

Gordon Garrett, Designer

Integrated Brand Identity Campaign - Local or Regional/National Gold ADDY Award FINLEY DESIGN GROUP NIME 2018 Conference Credits go to:

Patrick Finley, Designer

Meaghan Dee, Designer

ELEMENTS OF ADVERTISING Logo Design Silver ADDY Award FINLEY DESIGN GROUP Winnowgen Credits go to:

Patrick Finley, Designer

American Advertising Awards 2018

Illustration - Series Silver ADDY Award ANSTEY HODGE ADVERTISING GROUP Kids Square Illustration Series Credits go to:

Jeff Fralin, Illustrator

Still Photography, Color, Single Silver ADDY Award INORGANIC VENTURES ICP Conference “Drilling Down” Credits go to:

Amy Pearman, Photographer,

Boyd Pearman Photography

Silver ADDY Award CARILION CLINIC Eugene Yopp Photo Credits go to:

Jared Ladia, Carilion Clinic Staff Photographer

Cinematography Gold ADDY Award ABANDON FILMS The Farmer Credits go to:

Justin Rossbacher, Director

John Griessmayer, Copywriter

Won Novalis, Editor

Marybeth Dinges, Office Coordinator

Lance Kuhns, Director of Photography

Joshua Frerichs, Original Score & Sound Design

Abandon Films, Concept Development, Post Production

Post Pro Gumbo, Color Grade

Arvold Casting, Casting

Merry Dunning, Line Producer

Robyn Vaughn, stylist, locations and casting support

Kathryn Hatam, Assistant Stylist & Extras

Silver ADDY Award ABANDON FILMS I Hope Credits go to:

Abandon Films, Production, Post Production

Justin Rossbacher, Director

Ian Miller, Director of Photography

Codey Wilson, Producer

Won Novalis, Editor

Joshua Frerichs, Composer, Sound design

Post Pro Gumbo, Color Grade

Marybeth Dinges, Copywriter

Video Editing Gold ADDY Award ABANDON FILMS The Farmer Credits go to:

Justin Rossbacher, Director

John Griessmayer, Copywriter

Won Novalis, Editor

Marybeth Dinges, Office Coordinator

Lance Kuhns, Director of Photography

Joshua Frerichs, Original Score & Sound Design

Abandon Films, Concept Development, Post Production

Post Pro Gumbo, Color Grade

Arvold Casting, Casting

Merry Dunning, Line Producer

Robyn Vaughn, stylist, locations and casting support

Kathryn Hatam, Assistant Stylist & Extras

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Music

Sound Design

Gold ADDY Award ABANDON FILMS The Farmer Credits go to:

Gold ADDY Award ABANDON FILMS The Farmer Credits go to:

Justin Rossbacher, Director

Justin Rossbacher, Director

John Griessmayer, Copywriter

John Griessmayer, Copywriter

Won Novalis, Editor

Won Novalis, Editor

Marybeth Dinges, Office Coordinator

Marybeth Dinges, Office Coordinator

Lance Kuhns, Director of Photography

Lance Kuhns, Director of Photography

Joshua Frerichs, Original Score & Sound Design

Joshua Frerichs, Original Score & Sound Design

Abandon Films, Concept Development, Post Production

Abandon Films, Concept Development, Post Production

Post Pro Gumbo, Color Grade

Post Pro Gumbo, Color Grade

Arvold Casting, Casting

Arvold Casting, Casting

Merry Dunning, Line Producer

Merry Dunning, Line Producer

Robyn Vaughn, stylist, locations and casting support

Robyn Vaughn, stylist, locations and casting support

Kathryn Hatam, Assistant Stylist & Extras

Kathryn Hatam, Assistant Stylist & Extras

Silver ADDY Award ABANDON FILMS I Hope Credits go to:

Abandon Films, Production, Post Production

Justin Rossbacher, Director

Ian Miller, Director of Photography

Codey Wilson, Producer

Won Novalis, Editor

Joshua Frerichs, Composer, Sound design

Post Pro Gumbo, Color Grade

Marybeth Dinges, Copywriter

American Advertising Awards 2018

CR EATI VE

Students

Creative Circus

SHAVING SHOULDN’T BE A CHORE. Spray on. Wipe off. With the use of Nair Mens Hair Removal spray, you’ll have the smooth, clean skin you want without the nicks or bumps you can get from shaving.

STUDENT BEST OF SHOW Students represent the future of the advertising and design industry.

This award gives recognition to a student project or campaign that stands at the head of the class.

Lindsey Boone Virginia Tech Nair Men’s Hair Removal Spray

American Advertising Awards 2018

edition 1 / spring 2017

U.S.A.”

e 12!

STUDENT JUDGE’S CHOICE Our Judges give this award to recognize a student project deserving of extra credit.

Madeline Seehammer Liberty University Ginger & Poppy

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SALES & MARKETING

DIRECT MARKETING

Packaging

Silver ADDY Award Abigail M Berk College Event Promotionals Liberty University

Silver ADDY Award Dylan Ondell Lipton Premium Tea Packaging Radford University

Silver ADDY Award Dylan Ondell Olive Garden Packaging Radford University

Publication Design, Cover Silver ADDY Award Nicholas Smith Yond’r Magazine Virginia Western Community College

Publication Design, Magazine Design Gold ADDY Award Madeline Seelhammer Ginger and Poppy Liberty University

Gold ADDY Award Caitlin Smith Scraps Magazine Liberty University

Gold ADDY Award Michela Diddle Poppy Magazine Liberty University

Silver ADDY Award Rachel Falwell Take Notice Liberty University

Silver ADDY Award Landon Brower GEARSTOKE Magazine Liberty University

PRINT ADVERTISING Magazine Advertising, Single (Full Page or Less) Gold ADDY Award Lindsey Boone Nair Men’s Hair Removal Spray Virginia Tech

Magazine Advertising, Campaign Silver ADDY Award Sierra Colley Method Animal Testing Virginia Tech Credits go to:

Sierra Colley, Student Designer

Eric Vernon, Student Design Partner

OUT OF HOME & AMBIENT MEDIA Poster, Single Gold ADDY Award Keri Stegall That’s What I Like Gig Poster Radford University

Silver ADDY Award Hannah Charles for I Don’t Like Who I Was Then Radford University

American Advertising Awards 2018

ONLINE/INTERACTIVE

ELEMENTS OF ADVERTISING

App (Mobile or Web-Based)

Logo Design

Silver ADDY Award Isabella Cruz Frutiger Type Specimen App Virginia Tech

Silver ADDY Award Sarah Lorraine Swinsky Pier Ice Festival Logo Liberty University

Silver ADDY Award Tam Hoang Helvetica App done Virginia Tech

Silver ADDY Award Tam Hoang Manila 2032 Olympics Virginia Tech

CROSS-PLATFORM

Silver ADDY Award Xiaomeng Li 3 Sirens Press Radford University

Integrated Advertising Campaign, Consumer Campaign Gold ADDY Award Lindsey Boone Nair Men’s Hair Removal Spray Virginia Tech

Art Direction, Campaign Gold ADDY Award Lindsey Boone Nair Men’s Hair Removal Spray Virginia Tech

Integrated Brand Identity Campaign Gold ADDY Award AnnaClaire Schmiedel Lollipup | Savory Treats for Pups Liberty University

Silver ADDY Award Isabella Cruz Mumbai 2032 Summer Olympics Virginia Tech

Silver ADDY Award Xiaomeng Li Elephant Memory Systems VI Book Radford University

Cinematography Gold ADDY Award Brenda Prieto Velazquez A Year at Roanoke College Roanoke College

Thank you to this year’s sponsors

2018 WINNERS

ENJOY THE VIEW FROM THE TOP! FOR ALL YOUR PRINT, SIGNS AND MARKETING NEEDS

WE’VE GOT YOU 22 Church Ave, SW | Roanoke, VA 24011 | 540.344.8550

WE’RE PROUD TO BE PART OF SUCH A STRONG ADVERTISING COMMUNITY. CONGRATULATIONS, WINNERS.

ANSTEYHODGE.COM

Congratulations to all the winners!

CHEERS to all of this year’s winners!

Enjoy a drink on us, not your computer.

They never could hold their alcohol.

Computer guys on a mission

tworobs.com

CONGRATULATIONS, WINNERS!

AAF BOARD

Stefanie Brown, President Patrick Carrell, Vice President Cat Davis, Treasurer Kym Davis, Secretary Angie Martz, Communications Leigh Anne Kelley, Education Jarett Henshaw, Membership Jamal Milner, Diversity Tom Fields, Programs Meghan Kelly, American Advertising Awards Matt Brown, Fundraising Mary Dudley, Club Achievement Carrie Cousins, Public Service Cindy Rawlins, Government Relations Aaron McDowell, Ad2 President

American Advertising Awards 2018

AMERICAN ADVERTISING AWARDS COMMITTEE Meghan Kelly, Chair Lance Morgan, Student Chair Kym Davis Peggy Underwood Stefanie Brown Mary Dudley Mae Johnson Matt Brown Patrick A. Carrell

ENTRY DROP-OFF & JUDGING Cindy Rawlins Angie Martz Jamal Millner Aaron McDowell Kym Davis Peggy Underwood Lance Morgan Patrick A. Carrell Stefanie Brown Matt Brown Mary Dudley Mae Johnson Meg Smith Belle Dickerson David McManus Carmala Kelly

SCREENING COMMITTEE Peggy Underwood Patrick A. Carrell Gary Gilmore

AWARDS SHOW

Patrick A. Carrell Kym Davis Mae Johnson Jenni Waters, Arete Pole Fitness Nelson Oliver, Bone Daddy Entertainment Matt Brown

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PROFESSIONAL JUDGES Kathe Flynn Joseph Nother Greg Nobles Jeff Johns

STUDENT JUDGES Todd Marcum David Hodge John Griessmayer

STUDENT JUDGING HOST

Corrugated Container Corporation

DIGITAL AND VIDEO PREVIEW HOST Mill Mountain Theatre, Center in the Square

GALA VENUE

Historic City Market Building

GALA CATERING

Center Stage Catering

GALA PHOTOGRAPHER Tracie Hoprich, Tracie Hoprich Photography

GALA ENTERTAINMENT

Nelson Oliver, Bone Daddy Entertainment Arete Pole Fitness

GALA PRESENTER Master of Ceremonies, Patrick A. Carrell

SPECIAL THANKS Words do not adequately express how thankful I am to each of you for helping a “newbie” with the American Advertising Awards. Thank you for patiently answering the hundreds of emails and for giving me your personal time in putting all of this together. I will be forever grateful.

Meghan Kelly American Advertising Awards Chair

2017 – 2018 Award Highlights Book