Page 1

2015

WESTERN VIRGINIA ADVERTISING AWARDS WINNERS BOOK 1 › PROFESSIONAL


I DON’T ALWAYS WIN AN ADDY SPIKE

BUT WHEN I DO, I PRETEND I’M A UNICORN


Meme: (meem) noun • a cultural item that is transmitted by repetition and replication in a manner analogous to the biological transmission of genes.

• a cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a creative or humorous way.

Great creativity also behaves in much the same way as today’s popular memes. It unifies people, ignites trends and creates a cultural phenomenon. Great creativity transcends barriers and withstands the test of time. Tonight, we are here to celebrate great creativity. Each of you here tonight represents a profession committed to energizing the future of advertising. We each strive to attain the next great campaign, and like the greatest of memes, our work creates lasting impressions for our clients. Congratulations.


THE QUALITY OF THIS WORK

IS TOO DAMN HIGH! 4 › PROFESSIONAL

PROFESSIONALS


SALES PROMOTION

COLLATERAL MATERIAL

Silver ADDY Award Advance Auto Parts Advance Auto Parts and CARQUEST Product Brand Integration — Brand Box #1 ConEd Sales Kit

Silver ADDY Award Virginia Tech Gene Kane Birth of a New Machine

Sales Kit or Product Information Sheets

Shawn Murray, Director, Visual Branding Ann Clayton, Creative Director Heidi Flippen, Creative Director Jill Harris, Graphic Designer Elizabeth Dreher, Production Artist Katherine Cork, Copywriter/Editor Marcie Phoebus, Project Manager Amy Nance-Pearman, Boyd Photography, Photographer Ananda Young, Graphic Designer Corrugated Container Corporation, Packaging Print Production PCA, Packaging Print Production Innerworkings, Printing, Kitting and Distribution

Sales Kit–Campaign

Silver ADDY Award Advance Auto Parts Advance Auto Parts and CARQUEST Product Brand Integration — Outer Brand Box Shawn Murray, Director, Visual Branding Ann Clayton, Creative Director Heidi Flippen, Creative Director Jill Harris, Graphic Designer Marcie Phoebus, Project Manager Corrugated Container Corporation, Packaging Print Production Innerworkings, Printing, Kitting and Distribution

Temporary Counter Top, or Attached Display

Silver ADDY Award Corrugated Container Corporation Laticreate Hydro-Ban Counter Display

Cover

Meaghan A. Dee, Assistant Professor, Virginia Tech

Magazine Design (Entire Magazine) Gold ADDY Award Leisure Media 360 bridbeook magazine 2014

Caroline McKean, Art Director Jessica Wright, Editor, bridebook Liz Long, Social Media Director & Writer Julie Mayer, Sales Director

Silver ADDY Award Edward Via College of Osteopathic Medicine - VCOM VCOM View Magazine - Vol 7 No. 1 Cindy Shepard Rawlins, Assistant Vice President of Communications Astleigh Hill, Communications Writer and Designer Natalie Brown, Assistant Director of Communications Lydia Ingrassia, Assistant Director of Communications Lily Knights, Communications and Multimedia Designer

Book Design (Entire Book)

Gold ADDY Award Virginia Tech College of Architecture and Urban Studies at Virginia Tech CAUSe for Learning Meaghan A. Dee, Art Director Amelia Liarakos, Designer Stephanie Livingston, Designer Meg Walker, Designer Katie Gehrt, Communications Director

Jeff Homan, Senior Graphic Designer and Illustrator Peggy Underwood, Graphic Design Manager Dennis Gordon, Structural Design Manager Corrugated Container Corporation, Manufacturer Chad Tyson, General Manager Mark Webb, Sales Representative

PROFESSIONAL ‹ 5


Book Design (Entire Book)

Invitation

Meaghan A. Dee, Art Director, FourDesign Katie Gehrt, Communications Director of CAUS Caroline Doss, Designer, FourDesign Amelia Liarakos, Designer, FourDesign Stephanie Livingston, Designer, FourDesign Meg Walker, Designer, FourDesign Candice Chu, Designer, FourDesign Nate Navasca, Designer, FourDesign Gabby Valdespino, Designer, FourDesign Designer, FourDesign

David Hodge, Creative Director/Art Director Renny Magill, Development Director Alicia Guthrie, Assistant Development Director Angela Hamilton, Account Manager

Gold ADDY Award FourDesign / Virginia Tech College of Architecture and Urban Studies at Virginia Tech CAUS 50th Box Set

Silver ADDY Award olio workshop, llc New River Valley Planning District Commission Livability in the New River Valley Rachel Robinson, Partner Sara McCarter, Partner Sarah Lee, Partner

Poster Single

Silver ADDY Award Virginia Tech Division of Student Affairs What Happened to the Dream? – Martin Luther King Annual Observance Poster Emily Hall, Graphic Design Manager

Poster Campaign

Gold ADDY Award B2C Enterprises Star City Roller Girls Star City Roller Girls Bout Posters Aaron Kelderhouse, Designer and Illustrator

Silver ADDY Award Anstey Hodge Advertising Group Harvest Foundation Innovate Poster Campaign David Hodge, Creative Director/Art Director/Copywriter John Anstey, Creative Director/Account Manager Richard Boyd, Photographer Allyson Rothrock, President

6 › PROFESSIONAL

Silver ADDY Award Anstey Hodge Advertising Group Tel Hai Retirement Community Tel Hai Lanterns on the Lake Invitation

DIRECT MARKETING Flat

Gold ADDY Award Member One FCU Renter’s Mailer Tara Lilly, Creative Director Erica Mason, Illustration

OUT-OF-HOME

Exterior (Outside / on a mass transit vehicle) Silver ADDY Award Mikula-Harris Mecklenburg County Office of Tourism Mecklenburg County, More Shoreline, Bus Ad Heather Young, Art Director David Harris, Creative Director David Mikula, Copywriter

Exterior Still or Static

Silver ADDY Award Advance Auto Parts Advance Auto Parts Car Guy Promotional Campaign Window Cling Shawn Murray, Director, Visual Branding Ann Clayton, Creative Director Heidi Flippen, Creative Director Megan Weeks, Graphic Designer Amy Nance-Pearman, Boyd Photography, Photographer MONO, Copywriting Innerworkings Printing, Kitting and Distribution


CONSUMER OR TRADE PUBLICATION Four-Color

Gold ADDY Award Access Roanoke Regional Airport Roanoke Regional Airport – See the World Access, Creative Team

Four-Color

Gold ADDY Award Access Roanoke Regional Airport Roanoke Regional Airport – Fly ROA Campaign Access, Creative Team

DIGITAL ADVERTISING Website B-to-B

Silver ADDY Award Firefli Davis Brand Capital Unbound Edition Website Firefli, Creative Team

Website Consumer

Microsite Silver ADDY Award Uncork-it, Inc. Virginia Tech Entrepreneurship at Virginia Tech - Website Eileen Baumann, Creative Director/President/Project Coordinator Laura Purcell, Copy Writer Sara Gundersen, Designer/Illustrator David Franusich, Designer/Front-end Developer Eileen Hindmon, Developer

Social Media Single Platform Consumer

Silver ADDY Award Roanoke College Accepted Students – #Maroons2019 social media campaign Whitney Anderson, Internet Communications Manger James France, Print Communications Manager

Online Magazine

Silver ADDY Award Access Interactive Achievement Student Success eMagazine Access, Creative Team

Gold ADDY Award NewCity Virginia Tech School of Performing Arts

Silver ADDY Award Member One FCU STBT Holiday Guide

Brian Maddox, Creative Director, NewCity Nicole Mosely, Project Manager Eva Floyd, Senior User Experience Architect Steph Mueller, Designer

Tara Lilly, Creative Director Sean Beaubien, Design Kim Kufel, Copywriting

Gold ADDY Award Member One FCU savethisbuythat.com

Gold ADDY Award Member One FCU Girls Night

Member One FCU Big Eye Agency

Internet Commercials

Tara Lilly, Creative Director Kim Kufel, Copywriter Motion Adrenaline, Production

PROFESSIONAL ‹ 7


Internet Commercials

Gold ADDY Award Motion Adrenaline Inc Member One Federal Credit Union “Deposit Anytime” Tara Tilly, Creative Director/Writer Daniel Bliley, Creative Director/Writer Kirk Wray, Director/Editor Jamie Nabers, Lighting/DP

Silver ADDY Award VPS Studios Delta Dental of Virginia Prostate video Aaron Kelderhouse, Creative Director/scriptwriter Chris Pyle, Creative Director/scriptwriter Robyn Vaughn, Producer/Director Todd Ramsey, Camera Operator/Editor Casting Call Talent Agency, Talent Darren VanDyke, Grip

Branded Content (more than 60 seconds) Gold ADDY Award Abandon Films Southern Baptist Convention For Others

Brandon Pickett, Executive Producer Justin Rossbacher, Writer/Director Won Novalis, Editor/Post Supervisor/Color Austin Lewis, Director of Photography David Ariew, Visual Effects Brad Blackburn, Production Designer/Visual Effects Joshua Frerichs, Score Jonah Guelzo, Sound Design Caleb Jackson, Assistant Director Assistant Director, Gaffer/Rigging Adam Miller, Roto Jessica Pope, Nik Haney, Callie Cagwin, Production Assistants

Gold ADDY Award Red Velocity, Inc. Kissito Health Care The Brian Center “The Mark Kaufman Story” Kissito Healthcare and the Brian Center Steve Mason, Director

8 › PROFESSIONAL

Silver ADDY Award Access/Mikula-Harris Virginia’s Blue Ridge - Blue Ridge Standard Time Access, Creative Team David Harris, Creative Director Heather Young, Art Director David Mikula, Copywriter Dave Perry, Cinematographer

Digital Campaign

Gold ADDY Award Abandon Films Southern Baptist Convention 2014 SBC Giving Campaign Brandon Pickett, Executive Producer Justin Rossbacher, Director Won Novalis, Editor/Post Supervisor/Color Eric Hurt and Austin Lewis, Director of Photography David Ariew and Adam Miller, Visual Effects Sarah Church and Brad Blackburn, Production Designers Joshua Frerichs, Score (For Others) Jonah Guelzo, Sound Design Caleb Jackson, Assistant Director Assistant Director, Gaffer/Rigging Adam Miller, Roto Jessica Pope; Nik Haney, Production Assistantants

Silver ADDY Award Abandon Films Liberty Baptist Church It’s Life Campaign Justin Rossbacher, Producer Justin Snyder, Director/Editor Won Novalis, Editor Executive Producer, J.B. Bowling Walcene Metayer, Colorist Callie Cagwin, Trailer Colorist

INTEGRATED CAMPAIGNS Consumer Local Silver ADDY Award Member One FCU Save This, Buy That Member One FCU Big Eye Agency


Silver ADDY Award Anstey Hodge Advertising Group Harvest Foundation Innovate Campaign

Single Medium Campaign

David Hodge, Creative Director/Art Director John Anstey, Creative Director/Account Manager Dave Perry, Cinematographer/Editor Patrick Carrell, Art Director Allyson Rothrock, President

AAF Roanoke CreateAthon Team

ADVERTISING FOR THE ARTS & SCIENCES Brochures / Sales Kit

Gold ADDY Award Anstey Hodge Advertising Group The Eleanor D. Wilson Museum at Hollins University Nancy Dahlstrom Exhibition Catalogue David Hodge, Creative Director/Art Director Nancy Dahlstrom, Artist Richard Boyd, Photographer Laura Jane Ramsburg, Manager of Museum Operations Janet Carty, Manager of Exhibitions

Single Medium Campaign

Silver ADDY Award Anstey Hodge Advertising Group Taubman Museum of Art Taubman Museum Gallery Guide Campaign Sarah Sprigings, Art Director Amy Moorefield, Deputy Director of Exhibitions and Collections Eva Thornton, Curatorial Coordinator David Hodge, Creative Director

PUBLIC SERVICE Audio / Visual

Silver ADDY Award Red Velocity, Inc. Goodwill “The Story of Will”

Silver ADDY Award AAF Roanoke CreateAthon Team Blue Ridge Literacy Volunteer Poster

ADVERTISING INDUSTRY Digital Advertising

Gold ADDY Award Horner & Perks - Agency Website Dave Perks, Creative Director/Writer Andy Horner, Creative Director/Designer Random Found Objects, Photographers

Cards Invitations or Announcements Gold ADDY Award Corrugated Container Corporation CCC Christmas Card - Powhatan Rail Car

Jeff Homan, Senior Graphic Designer, Illustrator and Structural Designer Peggy Underwood, Graphic Design Manager Corrugated Container Corporation, Manufacturer and Printer Shireen Buckley, Sales Representative

ELEMENTS OF ADVERTISING Copywriting

Silver ADDY Award Access/Mikula-Harris Virginia’s Blue Ridge - Blue Ridge Standard Time Todd Marcum, Copywriter David Mikula, Copywriter

Logo

Silver ADDY Award Access Anderson, Desimone & Green Star Tank logo Access, Creative Team

Steve Mason, Director

PROFESSIONAL ‹ 9


Logo

Silver ADDY Award Access Roanoke City Office of Arts and Culture Roanoke City Arts & Culture Month Logo Access, Creative Team

Gold ADDY Award Boyd Photography Lifepoint Slices of Life Amy Nance Pearman, Photographer and Post Production Access, Creative Direction

Silver ADDY Award Mikula-Harris Mecklenburg County Office of Tourism Southern Virginia Wild Blueway Logo

Animation or Special Effects

David Harris, Creative Director

Matt Sprigings, Art Director/Animator Motion Adrenaline Team

Silver ADDY Award Anstey Hodge Advertising Group Virginia Museum of Transportation Fueling Progress Exhibition Logo David Hodge, Creative Director Christina LoFaro, Art Director/Illustrator Peg McGuire, Marketing Director Beverly Fitzpatrick, Executive Director

Photography Black & White Gold ADDY Award Boyd Photography Carter Machinery Pistons

Richard Boyd, Photographer

Photography Color Gold ADDY Award Boyd Photography Advance Auto Parts Working Hands

Amy Nance Pearman, Photographer and Post Production

Photography Campaign

Gold ADDY Award Random Found Objects Photography Horner & Perks - Photography Campaign Christina O’Connor, Photographer David Franusich, Photographer Dave Perks, Creative Director Andy Horner, Creative Director/Designer

10 › PROFESSIONAL

Gold ADDY Award Motion Adrenaline Inc Motion Adrenaline “2014 Cup Cake Open”

Cinematography Gold ADDY Award Red Velocity, Inc. Answering the Call Sudan

Steve Mason, Director

Silver ADDY Award Dave Perry Cinematographer LLC Virginia’s Blue Ridge Blue Ridge Standard Time Dave Perry, Director of Photography Access, Creative Mikula/Harris, Creative

Music Only

Gold ADDY Award Abandon Films The Gambit (48 Hour Film Project) Justin Rossbacher, Director Jacob Johnston, Assistant Director/Producer Won Novalis, Producer/Editor Alex Miller, Associate Producer/Casting Director Jamie Nabers, Director of Photography Jennifer Wrape, Second Assistant Director Callie Cagwin, Second Second Assistant Director Leonard Carter, Gaffer Alexia Bassett, Key Grip Key Grip, Production Designer/Costume Designer Joshua Frerichs, Music Composer/Sound Mixer/Sound Designer David Ariew, Visual Effects Supervisor/Visual Effects/Color

Congratulations winners.


WE’RE PROUD TO BE PART OF SUCH A STRONG ADVERTISING COMMUNITY. CONGRATULATIONS, WINNERS.

ANSTEYHODGE.COM

PROFESSIONAL ‹ 11


BEST OF INTERACTIVE New City Virginia Tech School of Performing Arts Brian Maddox, Creative Director, NewCity Nicole Mosely, Project Manager Eva Floyd, Senior User Experience Architect Steph Mueller, Designer

12 › PROFESSIONAL


BEST OF BROADCAST Abandon Films For Others

Brandon Pickett, Executive Producer Won Novalis, Editor/Post Supervisor/Color David Ariew, Visual Effects Joshua Frerichs, Score Caleb Jackson, Assistant Director Adam Miller, Roto

Justin Rossbacher, Writer/Director Austin Lewis, Director of Photography Brad Blackburn, Production Designer/Visual Effects Jonah Guelzo, Sound Design Assistant Director, Gaffer/Rigging Jessica Pope, Nik Haney, Callie Cagwin, Production Assistants

PROFESSIONAL ‚ 13


BEST OF PRINT

Access Roanoke Regional Airport – Fly ROA Campaign Access, Creative Team

THE PERFECT PLACE TO DO BUSINESS.

THE PERFECT PLACE TO SEE THE WORLD.

FLyROA.COm

LET’S GO ON AN ADVENTURE TOGETHER.

FLyROA.COm

fLyROA.cOm

14 › PROFESSIONAL


JUDGES ’ CHOICE FourDesign / Virginia Tech CAUS 50th Box Set

Meaghan A. Dee, Art Director, FourDesign Katie Gehrt, Communications Director of CAUS Caroline Doss, Designer, FourDesign Amelia Liarakos, Designer, FourDesign Stephanie Livingston, Designer, FourDesign Meg Walker, Designer, FourDesign Candice Chu, Designer, FourDesign Nate Navasca, Designer, FourDesign Gabby Valdespino, Designer, FourDesign

JUDGES ’ CHOICE (BEST MEME) Member One FCU Girl’s Night

Tara Lilly, Creative Director Kim Kufel, Copywriter Motion Adrenaline, Production

PROFESSIONAL ‹ 15


THE HOWARD PACKET T AWARD FOR CREATIVE EXCELLENCE Red Velocity Inc. Sudan Steve Mason, Director

16 › PROFESSIONAL


PROFESSIONAL ‹ 17


WHEN YOU REALIZE

A STUDENT DOES BETTER WORK THAN YOU SPONSORED BY: 18 › PROFESSIONAL

STUDENT STUDENTS


COLLATERAL MATERIAL Stationery Package

Student GOLD ADDY Heather Whitehead, Liberty University Mavis and Wendle Student GOLD ADDY Courtney Hostetter, Liberty University Coho Creative Identity Package Student SILVER ADDY Dane Spearman, Liberty University Coffee Brake Identity Package Student SILVER ADDY Heather Whitehead, Liberty University Surf Co. Identity Student SILVER ADDY Olivia Katherine Manning, Liberty University Scripted Creative Identity Student SILVER ADDY Madison Suter, Radford University Blu Kaluva

Brochure / Annual Report Student SILVER ADDY Lydia Joy Kraus, Liberty University Simply Swiss

Student SILVER ADDY Shannon Brockley, Lynchburg College Vertical Life Brochure

Poster, Single

Student GOLD ADDY Soren Conrad, Liberty University Teavana Ad Poster Student GOLD ADDY Dustin Kyle Phelps, Liberty University Up A Creek Student SILVER ADDY Charissa Cox, Liberty University Pass the flap, Jack

Student SILVER ADDY Dane Spearman, Liberty University Native Spirit Gig Poster Student SILVER ADDY Rachel DeBusk, Radford University Bruises Student SILVER ADDY Brian E. Sowers, Radford University Dan Owens Band Poster Student SILVER ADDY Olivia Katherine Manning, Liberty University Life is in the Details Student SILVER ADDY Alexa Stevens, Radford University Cherokee Poster Student SILVER ADDY Olivia Palmisano, Liberty University You are what you eat

Poster, Campaign

Student SILVER ADDY Olivia Katherine Manning, Liberty University FMSC Awareness Campaign

Publication Cover

Student GOLD ADDY Ana Campbell, Liberty University Split Centuries Student GOLD ADDY Shawna Hession, Radford University Marigolds Student SILVER ADDY Morgan Leeper, Liberty University A Tale on Happiness Cover Design

Publication Series

Student GOLD ADDY Charissa Cox, Liberty University Nancy Drew Book Covers

STUDENT ‚ 19


Student GOLD ADDY Crystal Jernigan, Radford University 10 places NYC Student SILVER ADDY Crystal Jernigan, Radford University Cat Yoga Student SILVER ADDY Ella Claire Schwarz, Lynchburg College What Does “Made in China” Really Mean? Student SILVER ADDY Courtney Hostetter, Liberty University The Healthy Scoop Amelia Crook Artotem Robyn Lee Farmanc Adi Stone Suzanne Savlano russelstreet

Magazine Design

Student GOLD ADDY Ana Campbell, Liberty University Ignite Magazine Tobi Walsh, Editor-in-chief Josh Janney, Writer Shae Leitz Weyant, Writer Chelsea Walker, Production Manager

Student GOLD ADDY Sharayah Fonyad, Liberty University Vivid Student SILVER ADDY Ella Claire Schwarz, Lynchburg College Aurous: Journal of Arts and Creative Writing Ursula Bryant, Associate Professor of Graphic Design Laura Marello, Professor of English Emma Kinsey, Creative Writing Director & Editor Erin Grough, Creative Writing Assistant Shannon Brockley, Graphic Design Representative Kattie Neill, Art Assistant & Studio Representative Meridith Kurzwell, Advertising Assistant Corrin Jasinki, Photographer Heather Dodge, Photographer Ann Loyd Dorris, Creative Writing Assistant Ella Schwarz, Art Director & Editor

20 › STUDENT

Book Design

Student GOLD ADDY Ashley Marlowe, Radford University Alice’s Adventures in Wonderland (in Space!) Student GOLD ADDY Weslie Sauerwein, Liberty University Mrs. Oliver’s Alphabet Class Student GOLD ADDY Soren Conrad, Liberty University Making It: A Freshman Girl’s College Survival Guide Student SILVER ADDY Abigail Brubaker, Liberty University Dumb Songs for Getting Old

CONSUMER OR TRADE PUBLICATION Single

Student SILVER ADDY Soren Conrad, Liberty University Burger Boss Restaurant

DIGITAL ADVERTISING Website

Student GOLD ADDY Carson Ford, Liberty University Tentmaker Website Student GOLD ADDY Liberty University Royalty Emily Hoover, Kelly Byers, Brianna Nissen Student SILVER ADDY Amber R. Ingram, Lynchburg College Amber Ingram Portfolio Website

Mobile Apps

Student GOLD ADDY Abigail Kourkounakis, Liberty University Captured Photo App


Student SILVER ADDY Autumn Gochenaur, Liberty University Foodle

Student SILVER ADDY Matthew Burt, Liberty University New River Gorge Adventure Camp Logo

Student SILVER ADDY Kevin A. Scott, Liberty University WHO: Music Identification App

Student SILVER ADDY Soren Conrad, Liberty University Stuffed At Midnight

Student SILVER ADDY Patrick Ottaway, Liberty University You Are Here

Student SILVER ADDY Geoffrey Hubbard, Virginia Western Community College Virginia Cheese Festival logo

DIRECT MARKETING

Student SILVER ADDY Chad Trent, Virginia Western Community College Neon Cyclist Logo

Student GOLD ADDY Brianna O’Neal, Liberty University A Special Kind of Graduation Invitation Student GOLD ADDY Brianna O’Neal, Liberty University BriOh Designs Student SILVER ADDY Courtney Meyer, Liberty University Dance Whenever You Can Student SILVER ADDY Courtney Meyer, Liberty University Joni and Friends Boutique Bookmarks

ELEMENTS OF ADVERTISING Logo

Student GOLD ADDY Katharine Neill, Lynchburg College Urban Harvest Logo Student GOLD ADDY Dale Carty II, Liberty University Cycle Commute Logo Student GOLD ADDY Kelsey Lynn Bengtson, Liberty University The Wilderness Logo Student SILVER ADDY Alyssa Pull, Radford University Three Sirens Press Logo Student SILVER ADDY Brianna O’Neal, Liberty University Last Call Logo

Illustration, Single

Student GOLD ADDY Joanna Garcia, Liberty University Feathered Student GOLD ADDY Joanna Garcia, Liberty University Self Awakening Student SILVER ADDY Amber R. Ingram, Lynchburg College Shower Hair Campaign Student SILVER ADDY Heather Whitehead, Liberty University Self Portrait

Illustration, Campaign

Student GOLD ADDY Ashley Marlowe, Radford University Alice, Down the Wormhole Student GOLD ADDY Qingchuan Lu, Liberty University Dreams

Photography, Black & White Student GOLD ADDY Eric Carson, Liberty University A Walk in the Forest

Student SILVER ADDY Dale Carty II, Liberty University Watch Model

STUDENT ‹ 21


Photography, Color

Cinematography

Student SILVER ADDY Cassie Foster, Liberty University Life in Poverty

Student SILVER ADDY Jake Wenzel, Radford University 2014 Award Entry

Student SILVER ADDY Caleb Hall, Liberty University Tunnel Lights

Student SILVER ADDY Cassie Foster, Liberty University Water Equals Life Student SILVER ADDY Qingchuan Lu, Liberty University Sunset in Redwood Student SILVER ADDY Qingchuan Lu, Liberty University Sunset in Morro Bay

Photography, Digitally Enhanced Student SILVER ADDY Eric Carson, Liberty University Water Flower

Student SILVER ADDY James Hancock, Liberty University Make a Stand

Student SILVER ADDY Katherine Zvara, Lynchburg College I Am Third

INTEGRATED CAMPAIGN Consumer

Student GOLD ADDY Brittany Yang, Liberty University Hungry Hill Farm Student GOLD ADDY Brianna O’Neal, Liberty University Last Call Student GOLD ADDY Falen Fricchione, Liberty University Sky High Diner

NON-TRADITIONAL ADVERTISING Single

Student GOLD ADDY Jenna Pearce, Liberty University Dumbo’s Flight

Student SILVER ADDY Carson Ford, Liberty University Olivia Double Exposure

Student SILVER ADDY Weslie Sauerwein, Liberty University The First Ladies Exhibit

Photography, Campaign

Student SILVER ADDY Taylor Haney, Lynchburg College Woo-Sah Vapor Lounge & Bar Vehicle Wrap

Student SILVER ADDY Allison Preissler, Liberty University The Year Movie DVD Campaign

Animation or Special Effects Student GOLD ADDY Peter Mattox, Radford University History of Graphic Design

Student SILVER ADDY Justin Luke Stevens, Liberty University Rebirth

22 › STUDENT

Campaign

Student GOLD ADDY Brianna O’Neal, Liberty University Last Call Student Gold ADDY Morgan Leeper, Liberty University Illiteracy Complete


Student SILVER ADDY Brittany Pannapacker, Liberty University Dollar For Dollar

Student SILVER ADDY Brianna O’Neal, Liberty University John Brown It Tea

OUT-OF-HOME

Student SILVER ADDY Andrew Beaver, Radford University Conspiracy Confectioneries

Single

Student GOLD ADDY Lydia Joy Kraus, Liberty University Flight of the Refugee Student GOLD ADDY David Robinson, Virginia Western Community College Buck’s Handyman Services - Anything For A Buck

Campaign

Student SILVER ADDY Abigail Kieselbach, Virginia Western Community College Poppin’s Restaurant Packaging Student SILVER ADDY David Robinson, Virginia Western Community College What do you want for dinner? “I Don’t Know”

Student SILVER ADDY Heather Whitehead, Liberty University Bone Appetit

Packaging Campaign

Student GOLD ADDY Crystal Jernigan, Radford University Cafe Bella Student GOLD ADDY Jacob Hardbower, Radford University Culper Ring Coffee Student GOLD ADDY Ryan Smith, Liberty University Laurel Bay

SALES PROMOTION

Student GOLD ADDY Morgan Leeper, Liberty University Osaka Restaurant Packaging

Student GOLD ADDY Charissa Cox, Liberty University The Monograms

Point of Purchase

CD Design

Student SILVER ADDY Courtney Hostetter, Liberty University The Messengers

Game Board Design

Student SILVER ADDY Lydia Joy Kraus, Liberty University Once Upon A Race

Student GOLD ADDY Danielle Heitzman, Liberty University Kiddies All-Natural Baby Products Student SILVER ADDY Brittany Yang, Liberty University The Spice Tree Student SILVER ADDY Heather Whitehead, Liberty University Bone Appetit

Product Packaging

Student GOLD ADDY Brittany Yang, Liberty University Hungry Hill Farm Student GOLD ADDY Morgan Leeper, Liberty University The Noodler Pasta Packaging

STUDENT ‹ 23


BEST OF STUDENT Emily Hoover, Kelly Byers, Brianna Nissen Liberty University Royalty

24 › STUDENT


JUDGES ’ CHOICE STUDENTS Joanna Garcia Liberty University Feathered

JUDGES ’ CHOICE (EVERYTHING & KITCHEN SINK) SPONSORED BY:

For Sales Promotion Packaging Campaign Crystal Jernigan Radford University Cafe Bella

STUDENT ‹ 25


I WISH

EVERYONE LOST 26 › PROFESSIONAL

ACKNOWLEDGMENTS


2014 – 2015 AAF Board of Directors:

Matt Brown, President, Jamal Milner, Vice President, Diversity Chair Chris Dodd, AAA Chair John Cornthwait,AAA Co-Chair (Judging) Stefanie Brown, Pubclic Service Chair Colleen Dresser, Treasurer Tom Field, Programs Chair Jarett Henshaw, Membership Chair Chris West, Fundraising Chair Liz Munn-Lively, Media Auction Chair Leigh Anne Kelley, Secretary/Club Achievement Chair Samantha Torre, Ad 2 Roanoke President

2014 – 2015 American Advertising Awards Committee Chris Dodd John Cornthwait Tom Smigielski Marissa Yi Peggy Underwood Michael Craighead Matt Brown Chris West Lance Morgan Samantha Torre Taryn Anderson

Creative:

Aaron McDowell Leah Morgan Tony Segovia Rebecca Sexton Paul Simms Ken Smith Samantha Torre Peggy Underwood Alexandra Veatch

Student Judges: Tara Lilly Angie Martz Niki Sebastino

Professional Judges: Anthony Paul Josh Rosenbaum Tony Sharpe

Gala:

Taubman Museum of Art, Venue Blue Ridge Catering, Caterers DJ, DJ

GOLD Sponsor:

National CineMedia

Student ADDY Sponsor:

Michael Craighead, Graphic Designer Red Velocity, Gala Video Cameron McLaughlin, Swiftsound

Friendship Retirement Community

Entry Drop-off and Judging: Taryn Anderson Jocelyn Ashwell Jeremy Basham Jeremy Bise Daniel Bliley Matt Brown Stefanie Brown Patrick Carrell Tyler Clark John Cornthwait Chris Dodd James France Beth Hughes Leslie King Elizabeth Klinefelter

Corrugated Container Corporation

Student Judges Choice Special Award Sponsor: Creative Sponsors: Firefli Media Red Velocity Swiftsound

Media Sponsor:

The Roanoke Times

Special Thanks:

Ad 2 Roanoke volunteers; volunteers, sponsors, and service providers who aren’t included on these listings due to confirmations at time of publication and all other volunteers who contributed valuable time and resources.


2015 AAF Roanoke AAA Winners Book  
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