WELCOME TO AAF! SPRING 2014!
RECRUITERS!
CREATIVE CIRCUS! ! ABERCROMBIE & FITCH! ! “HOW TO WORK A CAREER FAIR”!
2/03 MONDAY 8PM IN LINCOLN HALL 1022 !
UPCOMING EVENTS! • STUDY ABROAD PANEL ! "1/30 THURSDAY 7PM GREG HALL 223! • HAPPY HOUR ! "1/31 FRIDAY 5PM @ FIREHAUS! • COFFEE HOUR ! "2/04 TUESDAY 7PM @ ESPRESSO ROYALE! "(E. DANIEL)!
• SPRING BARCRAWL ! • ADVASION! • BARNDANCE!
ADVASION! • • • • • •
03/20 (THURSDAY)! REGISTRATION OPEN IN FEBRUARY – TBA! FEE – TBA ! DEPART CHAMPAIGN @ 6:30AM! BEGINS 10AM! INTERFACE ! "NETWORK! "6-9PM !
ARRIVAL – MIDNIGHT (ESTIMATED)! ! !
RED FROG EVENTS! • • • • •
Competition! Group of 10-12 students ! From early February to Mid March! Task: Create a new 5k mob event ! Event strategy launches (Public Relations, Branding, Marketing, Logistics, Operations, etc.) !
PRODUCTION!
WEB & APP! Fall semester! • American Bar association app (images attached, choose whichever you like)! • College of media Blog! ! Spring semester! • Illini PRSSA Website! • OTH Website!
PR & ADBUZZ!
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PR ! • Client: Victoria Secret & the College of Media (Fall semester) ! • Hands on experience in PR, including event coverage and media relations! ! AdBuzz! • Leadership opportunities available ! • Account Managers Wanted for Adbuzz ! • Writers and Editors wanted
SOCIAL MEDIA! • Clients: Out of the Dorms, College of Media Student Services Center! ! • Be sure to follow AAF’s accounts!! "! "Facebook, Twitter, Instagram, Pinterest! "@AAFIllinois!
CONTACT ! VP: ELIZABETH DUNNE! "ejdunne2@illinois.edu! ! CONTENT DIRECTOR: MADELINE ROSE! "rose23@illinois.edu! ! SOCIAL MEDIA DIRECTOR: HANNA CANNELL! "hcannel2@illinois.edu! !
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MULTIMEDIA DIRECTOR: AARON WEISS! "aweiss20@illinois.edu!
INTERNAL COMMUNICATIONS! HANDLE ALL INTERNAL AAF EMAILS! ! VP: IMANI JACKSON ! "jackso58@illinois.edu!
MIDNIGHT OIL !
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FULL SERVICE! STUDENT RUN! LOCAL CLIENTS!
CLIENTS! • • • • • •
EATCU! ROLAND REALITY! CREAM & FLUTTER! CG SIGNATURE EVENTS! WINGIN OUT! CAFETERIA & CO!
Pink box shows the area around the logo. Space must be given here. No other elements can come into given area.
Ornamental strokes should be kept in place at the bottom and top when entire name is written out. If not using the ornaments, do not place them elsewhere.
All varietes of logo must be shown on a light color field.
Notice that the weight of the strokes for the decorative elements are larger.
Logo and strokes must compliment one another, no matter at what size. If the logo is scaled down, take time to scale down the strokes to the appropriate size needed.
The space that should be given aroud the logo is relative to the x height of the characters within.
x height
LET’S CELEBRATE! Headings Fontin, small caps Sub Head Fontin, Bold center aligned, dotted
first letter of each word in Small Caps must be capitalized. color must be 5487 U, 70% tint dashed line, 0.25 pt, 1pt dash
Body Copy Fontin, Regular
Sweeten your next party with custom treats Sweets Cupcakes by Cream & Flutter! Secondary information Fontin, Italic Side notes Fontin, Regular
Price. No dollar sign. Just numbers. Fontin, Regular
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ac dui non ligula feugiat faucibus vel quis metus. Vivamus semper metus a massa bibendum faucibus. In feugiat ullamcorper ultricies. Nam metus neque, hendrerit rutrum laoreet vitae, hendrerit at lorem. Aliquam diam elit, hendrerit ac tempor in, tincidunt in quam. Integer placerat faucibus facilisis.
brides
Impress your guests with unqiue cakes, cupcakes, and more designedTreats just for you. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum ac dui non ligula
Pantones Solid, Uncoated
100 90
607 U FDF8D6
5487 U 597B7C
80 70 60 9A8B7D warm gray 9U D5938A 7522 U
50 40 30 20 10
949B50 5767 U
ADC6BC 5575 U
C0B678 5845 U
pink colors must only be used ornamentally. do not use large areas of this color.
baby
CONTACT ! VP: ABBY BATIS! "abigailbatis@gmail.com! ! CREATIVE DIRECTOR: LEXI SERBIN! "aserbin18@yahoo.com! !
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ACCOUNT DIRECTOR: ANDREW WOOD! "aswood3@illinois.edu!
OTH! • A creative agency! • Open to all AAF members! • Meetings will be on Wednesdays @! 7 PM location, Bevier 166! • 1st OTH meeting - 1/29 ! • Members have to complete an application to be a part of the agency!
NEW INITIATIVES! For members and prospective members to look forward too:! ! • • • •
New Client Teams! New Clients! OTH Executive Board Position Opening! Social Events!
CONTACT ! VP: GORDON UTENDAHL! "gordon.utendahl@gmail.com! ! ACCOUNT DIRECTOR: LAURA CARROLL! "carroll.lauramarie@gmail.com! ! CREATIVE DIRECTOR: MOLLY MALEC! "mmalec4@illinois.edu!
WHAT WE LOOK FORWARD TO:!
• Mentor & Mentee Events! • AFFicionado Club! • New Member Leadership Opportunities!
MENTOR & MENTEE SOCIAL EVENTS! • Iron Chef competition! • “Famous Duos” photo shoot for website! • Super Bowl Watch Party! ! Want to be a mentor / mentee? ! Sign up and we’ll find you a match!
AAFicionado Club! • WHAT: Extra-curricular branch of AAF! • WHY: Unite members with similar interests! Share cool hobbies! Discover hidden talents! Participate in Intramurals / Tournaments!
• Want to join?! Send us a 1-2 min video of your passion to our Vimeo channel by Sunday (1/02)!! If you submit a video, come to the first committee meeting next Monday!
Leadership Opportunities for YOU! • AAFicionado Club Event Planners! • Student & Alumni Spotlight Coordinators! • Awards Ceremony @ End of Year! If interested, please email aafillinoismemberrelations@gmail.com!
First Meeting: ! Monday, February 3rd @ 7pm! ! This will include mentees, AAFicionado Club members, and those interested in leadership Roles !
CONTACT ! VP: SARI FEINGOLD! "sarifeingold@gmail.com! ! PROGRAM DIRECTOR: WESTIN ELLIOT! "westinelliot@gmail.com !
LAST SEMESTER! • • • • •
Study Hours ! City Nights ! Ad 101's ! Internship Panel ! Professional Tip of the Week and more! !
THIS SEMESTER ! Business Fashion Show Professional Head Shots Interview Speed Dating Prep Ed Dinner/ Happy Hour ( We have a new idea for this) • What you can do with your degree • More Ad 101's, Study Hours and more! • • • •
WE WANT YOU!!
Pro D is always looking for new members with creative ideas that are ready to work!Â
CONTACT ! VP: CLARE LAGATTUTA! "lagattu2@illinois.edu! ! PROGRAM DIRECTOR: ELISABETH TROYK! "etroyk@gmail.com!
! DO GOOD!! !
LAST SEMESTER ! !
Pulled off first-ever AdOlympics for #GivingTuesday!!
ADOLYMICS! • Competed for 8 causes in C-U community! • Collectively raised $300+ for Disability Services Center and Champaign County Nursing Home! • 1st Place: NSAC, Pro D & PAN-V (Pangaea & CTRL+V)!
THIS SEMESTER! • Social Marketing Info Night – Wednesday, February 12th! • Fundraising: Help raise $2500+ for our Relay for Life team!! !
Join AAF Community Outreach Relay for Life Team!!
• Relay for Life event is March 15-16, Armory Indoor Track!
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Help to develop our own “Celebrate More Birthdays” campaign!
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Attend Pancake Dinner February 4th, Wesley Food Pantry @5PM !
THIS SEMESTER! More volunteer opportunities for all of AAF! !
Cause-related Creative Challenges! Creating our own social awareness campaign! • Voted on social issue, anti-binge drinking! ! Champion a Cause 2014 (Annual PSA Contest)! • AAF National SecurityPoint Media ! • Winning design will actually appear in airport security trays!
• First meeting is Thursday, Jan 30 at 6PM Greg 207! • Weekly meetings will be Wednesdays at 6:30PM ! Contact C.O. Exec at aafcommunityoutreach@gmail.com!
CONTACT ! VP: LAUREN FEINGOLD ! "feingol2@illinois.edu! ! PROGRAM DIRECTOR: JON SCHULTZ! "jsschultz88@gmail.com! ! PROGRAM DIRECTOR: JACLYN SCHWARTZ! "jilschwa2@illinois.edu!
PANGAEA! • Specialize in international advertising and presenting different cultural perspectives! • In-house agency with leadership opportunities! "Account Managers! "Creatives! "Event planners ! "Account Planners!
MEETINGS & EVENTS! • Events- This semester focusing on inclusivity and agency life! • Study Abroad Panel-- Thursday Jan 30th, 7pm, FREE PIZZA! • New members always welcome! Weekly meetings Thursdays at 5pm, Location TBA!
CONTACT ! VP: MEFAH JOYNER! "mefahjoyner@gmail.com! ! AGENCY DIRECTOR: JENNA LIU! "jlliu2@illinois.edu! !
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PROGRAM DIRECTOR: TAYLOR STOKES! "tnstoke2@illinois.edu!
EVENT MANAGEMENT! Create and plan events for AAF! ! • • • •
Coffee Hours! Happy Hours! Barcrawl Barndance!
CONTACT ! VP: CHRIS VANISI ! "CVainsi2@illinois.edu! ! PROGRAM DIRECTOR: HEIDI NEWCOM! "hnewcom47@gmail.com!
RESEARCH AND INSIGHT!
Female Millennial ! Secondary Research! Interviews!
STRATEGY AND EXECUTION!
CONTACT ! VP: MARY LEE! "mglee2@illinois.edu! ! ASSISTANT DIRECTOR: NORA SINTOS ! "nora.sintos@gmail.com!
CONTACT:!
QUESTIONS?!
! PRESIDENT: DIANA LEE ! " dianalee701@gmail.com! ! SVP FINANCE : PATRICK LANGE ! "lange14@illinois.edu! ! SVP MANAGEMENT: RACHEL PERZEK ! "rperzek@gmail.com! ! SVP OPERATIONS: TOM YADRON ! "yadron1@illinois.edu!
CREATIVE CIRCUS!