Hospital
SEO Campaign

• An SEO campaign is a long-term proposition*. While your new website instantly reflects your brand and describes your business, attracting visitors to the site through organic search takes time. It will probably be 2 months before we can start to see increased visitor counts, and a full 4 months before you begin to rank close to established businesses in your area, and we can then make sense of seasonal variations in numbers.
• I will send you a link to an online form that we ask you to complete. There are about a dozen questions requesting information about your current business site, if you have one, that will help me to web design and SEO get to work on your campaign. For example I will need the current hosting and email records, as well as an idea about your preferred geographic service areas and product offering.

Plan of Action for SEO
Full Site Audit
We perform a complete audit of your website’s onsite SEO, offsite SEO, and technical SEO.
Keyword Research
We research up to find the best opportunities for connecting with your target audience and appearing in search.
Competitor Research
We assess your client’s competitors to see how they are performing and what you need to do to top them.
Technical Optimization
We implement technical upgrades that help your site meet the requirements and best practices set by Google.
Content Strategy
We expand site depth and build additional on-site content through a blog and targeted landing pages
Activities we covered in SEO
Canonicalization(Canonical Issues URL)
Header Tags Optimization
Internal Link Structuring & Optimization
Existing Content Optimization
Robots.Txt Creation/Analysis
Xml Sitemap/Analysis
Google Webmaster Tools Set Up (if not set up)
Google Analytics Set Up (if not setup) Page Speed Optimization Analysis Google Analytics setup with conversion tracking, Create
Goal
Title, Meta Description & Meta Tags Optimization
Check Keyword Density
Image & Hyperlink Optimization
Bing Webmaster Tools Set Up (if not set up)
HTML Site Map Creation
• Check External Linking
Website Page Load Optimization
Optimization of robots.txt & Google Bot crawls
Pagination Tags on Site
Proper URL structure analysis
Resolve Webmaster Crawl Errors
No Follow on External Links

Footer Optimization
Website usability analysis
Html Code Cleanup & Optimization
Check Header Status, Meta Robots, Google Cache of Pages
Check Mobility Issues
URL Parameter Handling
Custom 404 Page
Check Permanently Redirect 301

Content writing for the each category page*
Content writing for each Sub-category page*
Descriptive content for the product page*
Content posting at Internal blog*
Off




Diagnosis
PowerPoint
Social Media Strategy
How we Target your Audience on Social Media Platforms
Custom Audience
Custom Audience
Using your customer database, we will upload phone numbers, email Addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Lookalike
Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
Lookalike Location Age, Gender, Language Detailed Targeting
Location
This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language
Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting
This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories. Facebook marketing campaigns are an ongoing process. We respond to what works and move.
Some of the Creative



Pricing
Prabhu
About Digital Prabhu
the Best
US, Europe and
and providing SEO
Prabhu has spent 7 years providing
having the best team of Designer,
required