Digital Marketing Proposal
1. SEO Campaign
2. Plan of Action for SEO
3. Activities
4. Social Media Strategy
5. How we Target your Audience on Social Media Platforms
6. Social Media Ads
7. Pay Per Click(Google Ads) Strategy
8. Google Ads Search & Display Ads
9. Pricing
Index
SEO Campaign
I will send you a link to an online form that we ask you to complete. There are about a dozen questions requesting information about your current business site, if you have one, that will help me to web design and SEO get to work on your campaign. For example I will need the current hosting and email records, as well as an idea about your preferred geographic service areas and product offering.
An SEO campaign is a long-term proposition*. While your new website instantly reflects your brand and describes your business, attracting visitors to the site through organic search takes time. It will probably be 2 months before we can start to see increased visitor counts, and a full 4 months before you begin to rank close to established businesses in your area, and we can then make sense of seasonal variations in numbers.
Plan of Action for SEO
Strategy
Full Site Audit
Description
We perform a complete audit of your website’s onsite SEO, offsite SEO, and technical SEO.
Keyword Research
We research up to [10] keywords to find the best opportunities for connecting with your target audience and appearing in search.
Competitor Research
We assess your client’s competitors to see how they are performing and what you need to do to top them.
Technical Optimization
We implement technical upgrades that help your site meet the requirements and best practices set by Google.
Content Strategy
We expand site depth and build additional on-site content through a blog and targeted landing pages.
Link Building
We gain links back to your website.
Activities S.no Activities Number of activities 1 Blog Posting 6-10 2 Classified Submissions 5-10 3 Social Bookmarking 20-25 4 PDF/Doc Creation 1 5 Blog Commenting 10-15 6 Forum Posting 5 7 Business Listing 5 8 Search engine Submission 8-12 9 Directory Submission 20-25 10 Social Media Creative (LinkedIn, Twitter and Facebook) 10-15 11 Social Media posting (content, creative and others) 10-15
Social Media Strategy
We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes:
Social Strategy Development
Social Media Consulting
Social Media Advertising
Community Engagement
Our data driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.
How we Target your Audience on Social Media Platforms
Strategy Description
Custom Audience
Lookalike
Location
Age, Gender, Language
Using your customer database, we will upload phone numbers, email Addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting
This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories. Facebook marketing campaigns are an ongoing process. We respond to what works and move.
Social Media Ads
Pay Per Click(Google Ads) Strategy
More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth.
Our PPC services include:
PPC Strategy Development
PPC Research
Campaign Setup
PPC Optimization
At Razorse Software Pvt Ltd, we have extensive experience leveraging PPC to drive growth for our clients. Our approach to PPC is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.
Google Ads Search & Display Ads
Pricing
Pricing for SEO Services – 10 Thousand(10 -15 Keywords)
Pricing for Social Media Marketing - 12 Thousand(15-20 Post)
Pricing for Google Ads – 10 Thousand(For Campaign Setup & Ads Creation)
Pricing for Website Redesigning – 20 Thousand
Note:- Pricing may change according to client requirments
THANK YOU