Excavator spare Parts

WHELTON SCHOOL O F M A R K E T I N G

How to create effective and relevant content online

WHELTON SCHOOL OF MARKETING | SESSION 1

Social Media Marketing Trends

Things to discuss

Key takeaways: Exploring different channels Key findings Tips from the experts Examples How brands work online

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M a k i n g it big online Learn what people are interested in social media.

Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. It is mostly presented before an audience.

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Exp lo ring different channels Yo u have the freedom to choose your platform.

Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.

Where to start Create your brand ' s profile

Present your product or service

Seek your target audienc e

I t serves a variety of purposes,

I t serves a variety of purposes,

I t serves a variety of purposes,

making presentations pow erful

making presentations pow erful

making presentations pow erful

tools for c onvinc ing and

tools for c onvinc ing and

tools for c onvinc ing and

teac hing.

teac hing.

teac hing.

WHELTON SCHOOL OF MARKETING | SESSION 1

What happens offline

What happens online

identify highlights, which can be

it's best to simplify your thoughts.

applied to whatever subject you

Start with an outline of topics and

plan on discussing.

identify highlights, which can be

Start with an outline of topics and

To create a stunning presentation,

applied to whatever you're You can then organize them into

discussing.

your introduction, your main content, and your conclusion.

You can then organize them into

Remember to keep your

your introduction, your main

presentation easy-to-read.

content, and your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

The biggest startups allocate

75 % to social media marketing

I t serves a variety of purposes, making presentations powerful tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1

Top 1 0 Startup s

10 0

75

50

F ollow er c ount Start with an outline of topics and

25

identify highlights, which can be applied to whatever subject you plan on discussing.

WHELTON SCHOOL OF MARKETING | SESSION 1

0 1

2

3

4

5

6

7

8

9

10

Creating a bigger online p resenc e

I tem 6 16.7%

I tem 1 16.7%

I tem 5

I tem 2

16.7%

16.7%

The different areas companies focus on online Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.

I tem 4

I tem 3

16.7%

16.7%

Tried and tested tec hniques from the experts

A nika Sherw ood

M olly Bradshaw

Matthew Bromman

F ashion influenc er

Marketing Expert

Social Media Manager

I t serves a variety of purposes,

I t serves a variety of purposes,

I t serves a variety of purposes,

making presentations pow erful

making presentations pow erful

making presentations pow erful

tools for c onvinc ing and

tools for c onvinc ing and

tools for c onvinc ing and

teac hing.

teac hing.

teac hing.

Good design m atters WHELTON SCHOOL OF MARKETING | SESSION 1

Entice your audience with stunning visuals .

Presentations are tools that can be used as demonstrations, lectures, speeches, reports, and more. It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Examples of eye - catching content Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing. Remember to make it easy-to-read.

Build your brand on soc ial media What your company does

W h y your team is amazing

I t serves a variety of purposes,

Presentations are tools that can be used as demonstrations,

making presentations pow erful

lectures, speeches, reports, and more. It serves a variety of

tools for c onvinc ing and

purposes, making presentations powerful tools for convincing and

teac hing.

teaching.

W h y should people support you

What makes you unique

It serves a variety of purposes, making presentations powerful tools

I t serves a variety of purposes,

for convincing and teaching. Presentations are tools that can be

making presentations pow erful

used as demonstrations, lectures, speeches, reports, and more.

tools for c onvinc ing and teac hing.

WHELTON SCHOOL OF MARKETING | SESSION 1

Do im p o rtant work Show people the purpose of your craft

Presentations are communication tools that c an be used as demonstrations, lec tures, speeches, reports, and more. It is WHELTON SCHOOL OF MARKETING | SESSION 1

mostly presented before an audienc e.

Go back to your roots Show people ho w you started Remember to keep your presentation easy-to-

You can include photos of your team,

read. Avoid overloading a slide with too many

descriptions of products, or your goals

words and choose a color palette that won't

as a company. It all depends on the

distract the audience.

purpose of your presentation, and how

I f you’d like to add more

content to your presentation, there are plenty of options.

you plan to arrange the details.

Successful c ompanies are consistent

Nailing d o w n a schedule I t serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Answering questions immediately I t serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Interacting with followers I t serves a variety of purposes, making presentations powerful tools for convincing and

Making the m o s t out o f the internet Take advantage of the tools available .

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Social media channels

Automated customer service

Seamless ecommerce platform

Analytic tools and reporting

Tailor-made user recommendations

Adapt to different platforms 0 1 See h o w other profiles are created

02 Gauge the audience ' s tastes and preferences

03 Build a profile apt for that specific platform

I f you’d like to add more

I f you’d like to add more

I f you’d like to add more

c ontent to your presentation,

c ontent to your presentation,

c ontent to your presentation,

there are plenty of options.

there are plenty of options.

there are plenty of options.

You c an inc lude photos of your

You c an inc lude photos of your

You c an inc lude photos of your

team, desc riptions of produc ts,

team, desc riptions of produc ts,

team, desc riptions of produc ts,

or your goals as a c ompany.

or your goals as a c ompany.

or your goals as a c ompany.

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How great brands deal w ith c onsumers I nterac t w ith followers

Quick response to inquiries

Swift order taking and assistance

Presentations are

I t serves a variety of purposes,

To c reate a stunning

communication tools that c an

making presentations pow erful

presentation, it's best to simplify

be used as demonstrations and

tools for c onvinc ing and

your thoughts. Remember to

lec tures.

teac hing.

make it easy to read.

Swift order taking and assistance

Delivering on promises

Keeping the c ustomers delighted

You c an then organize them

M ake sure you do enough

Avoid overloading a slide w ith

into your introduc tion, your

researc h to support your points.

too many w ords and c hoose a

main c ontent, and your

I t’s also a good idea to use visual

c olor palette that isn't

c onc lusion.

aids.

distrac ting.

Where brands start T op Sites Start with an outline of

Facebook

topics and identify highlights, which can be applied to

whatever subject you plan on discussing.

You can then organize them into your introduction, your main content, and your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

Instagram

How brands An example of an online w o r k online schedule Choosing photos & c reating designs

Writing effec tive c opy

Uploading content

Connecting w ith follow ers

Choosing testimonials

You can then organize

You can then organize

You can then organize

You can then organize

You can then organize

your main content,

your main content,

your main content,

your main content,

your main content,

and your conclusion.

and your conclusion.

and your conclusion.

and your conclusion.

and your conclusion.

them into your intro,

them into your intro,

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them into your intro,

them into your intro,

them into your intro,

Social M e d i a The team to help you stand Team out

T ash W atkins

Grac e Harrison

Heather Gibson

Founder

COO

Marketing Head

C o n t a c t Us We ' d love to talk about all things marketing .

Phone Number 123-456-7890

Email Address hello@reallygreatsite.com

Website www.reallygreatsite.com

Th e best marketing doesn ' t feel like marketing Tom . F ishburne WHELTON SCHOOL OF MARKETING | SESSION 1