Aws Abusalah
Brand Voice and Tone
"The Crip NFT Collection’s tone is bold, energetic, and unapologetic, capturing the rebellious spirit of degen culture. We keep it authentic and playful, using casual language and humor to connect with our community. Our carefree and unfiltered style encourages creativity and embodies a fearless attitude. Through our website, social media, and community, we aim to inspire with humor and empower artists to push boundaries in both the crypto and street culture worlds."
Artistic
Laughing
unapologetic
LOGO
Our Logo is the most recognizable visual element of our brand. It should always be displayed in its original form and not be altered in any way. The minimum size for our logo is 32 pixels in height, and it should be placed on a white or light-colored background. We also have a monochrome version of our logo that can be used in certain circumstances.
Main Logo
Main Logo
Off-White Logo
All Capital Letters except for the (i)
Offset/Colored Logo
Supporting LOGO
This Logo is used generally when applied to certain photos, or When giving a certain vibe of summer and relaxed feelings
Two Type faces were created for CRiP
Headings and Subheadings: CRiP Mai
Body Text: CRiP Thin
CRiP Main
Thin
Photography Guidelines
Our photography guidelines are based on representing the street art culture, the carefree money lifestyle, and pure talents. By adding our branding logo to the photos, we create a strong connection to this collection. Editing the faces to resemble our characters will make the images more identifiable and unique, showcasing our goal of merging the real world with the crypto world.
We embrace two styles of photography in our project:
First Style: Community Focu
Main Focus: Capturing the essence of the community
Technique: Adding characters and Logo over the faces of community members
Purpose
Reflects and reinforces our unique culture
Creates a distinctive visual identity.
Second Style: Handmade Mask
Main Focus: Using handmade masks in photographs
Technique: Incorporating masks created by our team
Purpose
Adds authenticity to the project
Showcases the dedication and craftsmanship of our team
Ensures the project is easily recognizable in the real world.
Website
Content
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Clinics
Pediatric Healthcare Center
Revit, Rhino(Grasshopper)
Twin motion, Photoshop
October 2024
Area: 413m²
The Pediatric Healthcare Center is crafted to immerse children in a memorable, engaging experience from the moment they step inside until they leave. Drawing inspiration from Jordan’s rich landscape, the design incorporates rock installations and winding pathways that mirror the region’s valleys, grounding the space in a sense of familiarity and comfort. The warmth of natural wood materials soothes, while vibrant installations and playful lighting provide contrast—each color guiding children to different clinics. At the entrance, two towering columns create a bold visual anchor, serving as the heart around which the entire design revolves. Surrounding these columns are pod-like structures, evoking the excitement of exploration and discovery, as if offering hidden shelters in the landscape. By merging nature’s elements with a sense of adventure, the architecture turns healthcare into more than a visit—it becomes an interactive, comforting journey for children.
Pods
The pods are structurally supported by two central columns, providing both stability and an open design that interacts with the space around them. Openings are thoughtfully positioned toward the seating area, ensuring parents can easily observe their children while they play. A key visual feature is the smiley-face opening on the top pod, which creates a playful and welcoming experience for visitors as they enter. Inside, the pods are spacious, offering different experiences for children, enhancing their sense of exploration and engagement.
Parametric Interior padding Design Done using Grasshopper
Rendered Section
Pharmacy + Store
Near the exit, a 30x30 cm grid structure connects the pharmacy with a small retail shop, maintaining spatial continuity. Mushroom-like forms emerge organically from the grid, suspended above. These sculptural elements extend into the space, visible from the pods, offering children a playful visual connection. Spherical lights integrated into the mushroom heads provide soft, ambient lighting, creating a cohesive and inviting atmosphere throughout.
Waiting Area
The seating area is shaped by a topographic layered design, with each layer representing a distinct color, forming a vibrant gradient of colors. This sculptural form wraps around one of the columns, serving as both playful and structural cover. The seating flows outward, where the layered volumes connect two masses, forming an arch that frames the interior. Integrated lighting strips emerge from the upper layers, casting a dynamic glow that enhances the architectural rhythm, creating a visually cohesive and inviting space.
Interactive Lighting
brings the space to life, transforming the walls into dynamic features. Two wall sections are embedded with small, star-like lights that twinkle softly, creating a celestial ambiance. As people move through the space, these lights respond, creating an engaging, ever-changing environment that mirrors the flow of activity.
Interactive Lighting Area
the lights are carefully arranged within recessed sections, designed to mimic a
Art and Spray Paint
From a young age, I was drawn to art, especially graffiti. I honed my spraypainting skills over the years, eventually becoming part of a renowned street art festival in Amman, which became a turning point for me. Working with different styles and clients, I began offering my work as a service. Later, my time in Germany expanded my perspective, pushing me to elevate my craft. Combining my background in architecture and perspective drawing, I moved into creating 3D art pieces that tell stories in abstract forms, requiring precision and mastery in spray-painting. Through experimentation, I refined my technique further.
Dead Fish
Dead sea the lowest point on earth a piece has been done representing the abstract Skelton of a fish which Imagine , holding a deeper meaning in life as we look always for cluse just by having the surface idea of a miss information
private residence
Complementary Artwork
Creating a piece of street art within a villa allowed me to blend modernist elements with the surrounding architecture in a unique and compelling way. I focused on crafting an illusion of geometric shapes hovering in the air, seamlessly integrating with the villa’s sleek lines and contemporary design. By studying how light interacts with the villa’s surfaces, I strategically placed the artwork to maximize the three-dimensional effect, using a palette that complemented the interior while standing out vividly. The reflective glass behind the artwork played a crucial role, distorting and mirroring the shapes to create a dynamic, ever-changing visual experience. This interaction with light and perspective transforms the piece into a living artwork that evolves throughout the day, harmonizing with the villa’s aesthetic and enhancing its modernist charm. The final result is not just a decoration but an engaging, integrated part of the environment that offers a unique and immersive experience for viewers.
Restrictions can't be broke or that's what they say
"The wall has two sides - an internal, bloody, and disturbed matrix, so to speak. However, stepping outside and taking a closer look at it can be a risky endeavor. Proceed with caution and keep your voice down, or else you might hear a sudden 'BOO' and find yourself being chased
RedBull Doodle Art Finalist
In 2023, Red Bull launched their art challenge in which I participated as one of 650 artists. I am proud to have made it to the finals alongside 15 other skilled individuals. My submission was a doodle showcasing the prevalence of the golden ratio sequence in our surroundings. The competition was international, and I also incorporated the character of Red Bull modified with the chin of Abu Mahjoob, a renowned comic artist from Jordan, along with other symbols of Jordan.
