Multidisciplinary Graphic Designer with a strong foundation in brand identity, visual storytelling, content creation and packaging. With over five years of experience across the design and design industries, I have crafted a high quantity of compelling visual campaigns, motion graphics and launched high-performing e-commerce platforms that have driven tangible results in online engagement and digital sales.
A master of Adobe Creative Suite, I blend technical skill with a storyteller’s eye - bringing concepts to life through striking visuals, photography, animation, and UI/UX design that consistently enhance brand impact and customer experience.
Software used: Adobe Illustrator, Photoshop, Premiere, After Effects
Promotional campaign for Caseco’s eco-friendly cloth and packaging. The illustration printed on the cloth depicts the biodegradation process of the product, while in the stock series it represents the changing seasons.
For the logo, I designed a butterfly to be added to the original branding and used across all of the company’s eco products. Since the cloth is compostable, me and the creative department decided to launch it on World Soil Day 2024.
SALE CARD ENVELOPE
PROMOTIONAL SALE CARD
INSTAGRAM
COPY & REEL
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SEASONAL OPTICAL CLOTHS DESIGN
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SOCIAL MEDIA INSTAGRAM & FACEBOOK
Software & Platform used:
Adobe Illustrator, Photoshop, Premiere, Later
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100%OPTICAL EVENT | COPY, POST & STORY
BESPOKE PRODUCTS | COPY, POST & STORY
| COPY, REEL & STORY
BESPOKE PRODUCTS | COPY, POST & STORY
KIDS GLASSES
BRANDED MATERIALS
BUSINESS CARDS & FLAYERS
Software used: Adobe Illustrator, Photoshop
WEB DESIGN
E-COMMERCE WEBSITE
UI/UX Design
Platform used:
Shopify + HTML/CSS
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EMAIL DESIGN
BANNER AND FOOTERS
Software used: Adobe Illustrator & Photoshop
FOAM BOARD
POSTERS
ROLLER BANNER
VYNALS
CORPORATE VIDEO
100%Optical London Click on the video to play
Software used: Adobe Premiere Pro, DSLR Camera (Shooting)
WHAT IF NUTELLA’S INGREDIENTS BECAME BRAND CHARACTERS?
The main idea is to teach children the value of friendship, emphasising respect, kindness, support, and unity as its core elements.
The brand’s characters are a group of classmates who share meaningful and exciting adventures at school and beyond. Their stories are told through commercials and short branded animated episodes, available on YouTube Kids and on the brand’s official website.
If the project is well-received by the audience, it can be expanded to other media channels, merchandise and experiential entertainment.
Cheeky, adventurous, smart, touchy boy. Charming, confident, vain and witty girl.
OLY
Friendly, charming, generous, conceited boy.
HAZ MILKY
COCO
TV COMMERCIAL
Food planet: During a regular school day, all the ingredients are busy doing their tasks in class.
Haz can’t wait for the break time to arrive. Finally, the bell rings, and everyone runs to the schoolyard for playtime.
While Haz is playing alone, her ball rolls away toward a group of bully classmates.
Meanwhile, Sugar, Oly, Milky, Coco, and Vanilla are having fun not far from her. One of the three bullies ( walnut, lemon and wheat), Nut, decides to spite her by throwing the ball over the perimeter wall of the schoolyard instead of giving her the ball back or playing with her.
The other ingredients witness the scene and, feeling very sorry for the poor Haz, decide to retrieve the ball, return it to her, and play together.
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BRAND INNOVATION
UNIVERSITY PROJECT
HOW CAN WE CREATE A MORE AFFORDABLE TRANSPORT SERVICE FOR +18 UNIVERSITY
STUDENTS IN LONDON?
The plan is to introduce a new payment system to solve financial pro blems faced by +18 University students during their time in London. The transport system in a big metropolis it is essential, but not everyone can use it easily and without some concerns. Usually Uni versity students are the most affected social category by the London living costs. In the majority of cases they do not have enough time to work full time and in so doing to afford all the city facilities. They have to pay a huge amount of money for an accommodation, Visa Permit and food, so if they could save money at least on public transports it would be a great help that would allow them to study and experience London with more happiness and serenity.
THE SOLUTIONS
- Sharable account between 2 university students
- New physical oyster id photo card (university students)
- Mobile phone NFC system for the oyster sharable account
- New discounted prices and a new Travelcard system
- Subscription options on universities enrollment online forms
LOGO & TAGLINE
Friendly, AFFordAble, Multiple zone cArd
Software used: Adobe Illustrator, Photoshop
NEW OYSTER ID CARD
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5
3
F.A.M OYSTER CARD tfl APP
OOH ADVERTISING CAMPAIGN
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POP-UP WINDOW ON UNI. WEBSITE
BRAND IDENTITY
BRAND YOURSELF
(University Project)
Software used: Adobe Illustrator, Photoshop
Rossana is an open-minded, respectful young woman with a strong and vibrant personality. She is honest,cheerful and always ready to support others.
She believes that everyone in the world deserves equal opportunities regardless of ethnicity, gender, religion or sexual orientation. Her aim is to help people and communities through her communication and design skills, making people reflect on behaviour and way of thinking. She keeps her identity alive while improving her self-acceptance.
PHILOSOPHY
Rossana wants to be known for her kindness, honesty, sense of humor and to achieve a reputation based on reliability, skills and enthusiasm.
REASONS FOR BEING
When things become difficult Rossana does no give up. Whatever happens, she thinks that SHE HAS TO WIN to prove helself SHE CAN DO IT, fighting with all her strength. If she loses, at least she tried. NEVER GIVE UP BEFORE TRYING
HOW TO SPREAD A BETTER SENSE OF RESPECT AND ETHNIC EQUALITY AMONG SOCIETY.
The outcome is about a proposal for streaming platforms (in particular Netflix) of a new format of branded series, the Adverseries “The Other Side” produced by the Welsh NGO “Race, Equality First”. It is divided into 12 episodes, 30 minutes each, through which the ethnic discrimination core issue is at the centre of the story.
Netflix has been chosen because of its popularity, especially among young adults. The NGOs could have a space on Netflix where to show their content and keep spreading awareness on important social issues through storytelling. This series talks about a divided city in which inhabitants live in two different centuries: one side in the past 1919, whereas the other in the present 2022. In the past side, human rights are put under strain by a ruthless governor, while in the modern side, people live free and equal. Bella, a young university student and advocate of human rights, is ready to risk her life to save the 1919 people stuck in the past by means of a time portal. Will Bella succeed in her mission?
MAIN CHARACTERS (Storytelling Archetypes)
MR. FROST
SHADOW
A dreamer and very passionate with a strong sense of justice, spontaneous, generous and thougthful.
JEN
TRICKSTER & ALLEY
She is dynamic, funny and an expert in martial arts. She sees life from a positive point of view. Cheecky but always ready to help others.
Selfish and dictatorial, he considers others as tools for his business and needs. His self-confidence comes from his richness and social class
CARLOS
SHAPESHIFTER & ALLEY
He is diffident and doesn’t trust anyone, also because of what happened to him in the past. He is victim and accessory of Mr. Frost.
VIOLET
THRESHOLD GUARDIAN & ALLEY
She is Bella’s best friend. She knows her flaws and she is grateful to Bella because she is very patient with her.
CHARLES W.’S DEATH
HERALD
This is the main event that pushes Bella to undertake the journey to change things. This episode in the story is inspired by a real 1919 event.
She encourages Bella to start her journey and provides her right advice to continue her battle.
