Personal Branding Project 2025 by _AnassoR

BRAND MANUAL

VIBRANT SOUL

Rossana is an open-minded, respectful young woman with a strong and lively personality. She is honest, smiley and always ready to help others.

She believes that everyone in the world deserves equal opportunities regardless of ethnicity, gender, religion or sexual orientation.

Her aim is to help and support people and communities by means of her communication and design skills, making people reflect on their behaviour and way of thinking.

She keeps her identity alive while improving her self-acceptance.

PHILOSOPHY

Rossana wants to be known for her kindness, honesty, sense of humor and to achieve a reputation based on reliability, skills and enthusiasm.

HOW IT ALL BEGAN

Rossana was born in the city of Turin in the north of Italy, on a cold sunday of the November 1989. She has always been an indipendent and energetic girl although with an anxious and insecure attitude towards life. She does not have siblings and so, she received all attentions and love from her parents even though she preferred to share them with another child.

Because of that she felt often alone but soon she got used to it and still now, she finds it a normal human condition. Since she did not have a peer among her domestic environment, she was shy and found quite difficult to approach school mates and making friends, but she was also lively and genuine towards others and curious of every aspect of life. Towards the end of primary school, she made friends with two classmates, a boy and a girl and finally she started opening more to others.

Unfortunatelly that was just a brief moment of serenity that did not last long. Throughout the whole middle school time, she met difficult classmates that were nasty and she did not know how to react to their jokes and defend herself, so she became shyer and more insecure, starting to lose self-esteem.

This period became darker during the first two years of high school, but near the graduation, things got better and she could focus on her future perspectives.

During the university years in Italy, she became more open to people and she established strong friendships with her peers and started

enjoying life with less fear and anxiety.

Near the end of her first university path, she started a series of internships in the Cinema Industry as a Casting Director Assistant. She loved that job, but after four years she realised that her boss had always taken advantages on her, asking her to work for free promising her that sooner or later she would have finished the internship preriod and start earning money; but for her it seemed later than sooner so she left that job to dedicate her time to photography and graphic design undertaking a professional course in Milan, specifically for stage photography. She knew that also that path would have been full of obstacles but she believed in her abilities and she started to work as a freelance photographer for a theatre in Turin and for the hospitality sector during summer seasons.

After two years she thought she deserved more from life so she decided to leave Italy and start a new chapter of adventures in London; it was a shock for her overprotective parents.

Not only did she want to find better opportunities abroad, but she was also determined to prove herself that she was able to leave her safe nest and manage on her own far from her family.

During the first year in the new city, she experienced depression and anxiety. She thought several times to go back to Italy, but every time she found strength and determination to remain and succeed in her life.

After five years, at the age of 32, even though she never stops improving and keeps building her self-esteem, she finally feels adult and aware of who she is and proud of what she achieved until now.

But the journey is not finished yet…

ASSET MAPPING

VISION

ESSENCE

Rossana represents the will to communicate to support people and communities.

VALUES

Honest, kind, respectful, brave, open-minded

TONE OF VOICE

Her enthusiasm and vocal remind Rossana’s presence in case people forget her.

PERSONALITY

Rossana likes speaking and helping people.

Through her sense of humor, world vision, experiences and values, she tries to raise a smile and moments of lightheartedness on people around her.

She also has a natural sense of justice and so she tries always taking side with the weakest and tries to support them in every aspect of life.

Rossana wants to become a confident, capable and estimated professional for the communication and entertaining industry, making people think about what is right and what is wrong in life and so taking action to improve and change.

TARGET AUDIENCE

Teenagers and young adults

NARRATIVE AND KEY MESSAGES

Rossana is based on a story of bravery, enthusiasm, redemption and the will to succeed professionally.

- Everyone deserves opportunities.

- Live and let live.

- Equality in diversity

- Be proud of who your are

POSITIONING

PURPOSE

Rossana exists to leave a positive mark on society. Being remembered for good values, positive and generous attitude towards others.

MANIFESTO

SUPPORT JUSTICE

DIGNITY

KINDNESS

EQUALITY

SPONTANEITY

HONESTY RESPECT

BRAVERY CURIOSITY

OPEN-MINDED

Experience, quality and flexibility available to a wide range of people. Teenagers and young adults from different backgrounds.

REASONS TO BELIEVE

Her sense of justice and the will to help others have been always present in her life since her childhood. When she played at a playground she checked that every child around her were well behaved.

If she saw arguing children she soon approached them to understand what was the problem and took side with the weakest.

Nowadays she keeps helping people for example to get on or get off the bus.

If she sees someone running to chatch a bus at the stop, she alerts the driver to wait everyone before driving again.

VISION STATEMENT

The world could be a better place if people gave more value to patience and generosity.

MISSION STATEMENT

After 35 years, she can finally states she is an adult although she is still overcoming her fears in life. She takes care of herself and makes important and lifechanging decisions away from comforts she used to have in her home country.

Rossana wants to see a world with no weapons, no wars, no violence. Ethnic and geneder equality where everyone is free to think and act as they want, as long as nobody gets hurt.

THE CLIMB

She is going to spread positive, clever and funny contents to affect young people (but not only) positive attitude towards others.

TRIANGLE

WHO IS ROSSANA BRAND FOR?

Teenagers and Young adults

WHAT DOES ROSSANA BRAND DO?

Spreading generosity, kindness and happiness in people’s lives

HOW DOES ROSSANA BRAND DO THINGS?

Affecting people’s mind by means of contents that make laugh but also reflecting on good and fair things in the world.

REASON FOR BEING

When things become difficult Rossana does no give up. Whatever happens, she thinks that SHE HAS TO WIN to prove helself SHE CAN DO IT, fighting with all her strength. If she loses, at least she tried.

NEVER GIVE UP BEFORE TRYING

PYRAMID

POSITIONING

She works hard to give you the best work you could ask for

PROMISE

You will be followed step by step through your journey

PROPOSITION

CLIENT TAKE OUT

ATTRIBUTES

PERSONALITY

VALUES

Rossana will meet all client needs with experience and professionalism

Rossana is a talented and serious professional with patience and flexibility, always ready to meet my requirements and support me

Original work Raccomended 100% Fantastic experience

Her respect and kindness towards us is very rare to find. We felt deeply understood

Reliable, Flexible, Professional, Experienced, Honest, Kind, Funny

Honest, kind, respectful, brave, open-minded

ESSENCE WHEEL

WHAT THE PRODUCT DOES FOR THE CUSTOMER

1989

CREATES WISE AND FUNNY CONTENTS TO AFFECT POSITIVELY PEOPLE’S BEHAVIOUR

RAISES AWARENESS ON SOCIAL ISSUES

PLAYGROUND JUSTICE

SCHOOL TIME

HELPFUL

HOW THE BRAND MAKES THE CUSTOMER LOOK

COLOURFUL

WORTHY

SENSE OF HUMOUR

KIND

HONEST

HOW THE CUSTOMER WOULD DESCRIBE THE PRODUCT MOVIE SETS

LEAVING HOME

REPRESENTS THE WILL TO COMMUNICATE TO SUPPORT PEOPLE AND COMMUNITIES.

RELIABLE FLEXIBLE FUNNY

LEAVING ITALY

KIND

SUPPORTIVE BRAVE

SENSE OF JUSTICE

OPEN-MINDED

WELLCOME

UNDERSTOOD HAPPY

YOUNG

SUPPORTED

HOW THE PRODUCT MAKES THE CUSTOMER FEEL

IDENTITY PRISM

PICTURE OF SENDER

PHYSIQUE

Light orange, Orange, Dark blue-green, Flesh colour, Coral colour, Dark brown, Brick red, Typography, Face.

RELATIONSHIP

Sense of humor

Fun

Enthusiasm

REFLECTION

Good life values

PERSONALITY

Personal growth Italy True

Lively

CULTURE

Associated with Art, Comminication and Hand gestures.

SELF-IMAGE

People like Rossana’s personality because she tries to spread happyness and kindness through her sense of humor and respect

PICTURE OF RECEIVER

VERBAL IDENTITY

The enthusiastic voice you need to hear

MANIFESTO

Rossana aims to leave a positive mark on society, reminding people good life values to take action for creating a better world.

Rossana aspires to acquire more competences to be professionally fulfilled. She is working hard to build a better self-confidence and esteem crucial to succeed in life.