USD Media Kit 2023

Page 1

Media Kit 2023

PHOTO BY JOSHUA CALDWELL; SPRING 2022 ISSUE, IN FINE FORM

Where style lives in Utah

Readers turn to Utah Style & Design for the very best in architecture, interior and garden design as well as ideas and inspiration for living their very best and most stylish lives in Utah.

Through multiple platforms, our award-winning con tent not only welcomes readers into Utah's most beau tiful homes, but it also introduces them to the talented professionals who create them and the high-quality prod ucts and services that elevate their luxury and livability.

At Utah Style & Design, we celebrate design's power to inspire with engaging articles, expert advice and spectacular photography. Through these, we connect our unique audience of affluent homeowners and members of the design trade to our valued advertising partners, in print and online.

For advertising that gets results and reaches consum ers and trade professionals alike, there is no better place to turn than Utah Style & Design.

2,625,022 TOTAL ANNUAL AUDIENCE
801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com
PHOTO BY SCOTT ZIMMERMAN; WINTER 2021 ISSUE, A CLEAR VISION

Newsstands

and

Trade Professionals

Distributed to professional interior designers, home builders, architects, contractors, landscape designers, kitchen and bath experts as well as individual real estate agents across the Wasatch front.

Luxury Hotels and Lodging

Distributed at Grand America, Hotel Monaco, Alta Club, Hotel Park City and Utopian Luxury Vacation Homes.

TOTAL AUDIENCE SNAPSHOT: 2,625,022* *Annual readership/reach. Sources: Google, Pinterest, Facebook and Instagram Analytics / JES Media Circulation. A custom marketing campaign launched across our multimedia platforms will target your audience.
quarterly to our dedicated
subscribers as
affluent
strategic sample deliveries
Subscribers
Mailings Mailed
audience of paying
well as
homeowners reached through
across the state.
Sold at more than 300 newsstands in Utah and sur rounding states, including Whole Foods, Smiths, Fresh Market, Harmon's, Barnes & Noble, the SL International Airport and many local stores and boutiques.
Deliver your
Utah Style & Design magazine is the premier, best-read design and lifestyle magazine in the
READERS 248,732 WEBSITE 204,171 SOCIAL 2,111,588 NEWSLETTER 60,531
message
state.
801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com
PHOTO BY MALISSA MABEY; FALL 2021 ISSUE, DOWN TO EARTH

Active Audience Premium Readership

Our dedicated readers look to us for the best in Utah in interior design, architecture and gardening, as well as the latest and greatest in entertaining ideas, home products and talented professionals and creative artisans statewide. We and our advertising partners inspire readers to design the life they want to live.

THE POWER OF PRINT

High Engagement

Magazines perform better than TV or the Internet on getting users to try new things, inspiring them to buy new things, and helping them make pur chase decisions. Compared to users of these two mediums, not only are readers more likely to find magazine content trustworthy, inspiring and life-en hancing, but their engagement with ads is also sig nificantly stronger. *

Influential Consumers

Magazines reach consumers who enjoy being the first to try products across many categories and will pay for premium experiences. Magazine readers are willing to pay more for products and services that they value. Home improvement super influentials are de voted magazine readers.*

Affluent Readers

Affluent magazine readers are the crème de la crème of luxury consumers, spending more than affluent us ers of other media, and on a variety of product types. Magazine readers reach affluent consumers, who exhibit impressive income, net worth and asset val ues. Affluent magazine readers are heavy spenders across all categories, even when compared to afflu ent users of other media. Additionally, they consider themselves opinion leaders and risk-takers, making them the ultimate influencers.*

*Source: Magazine.org/research
801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com
PHOTO BY MYKAL BUSH; WINTER 2022 ISSUE, A PLACE IN THE SUN

We are online

During the past year, nearly 123,000 people visited our website to enjoy Utah Style & Design magazine's curated content. Add to that more than 31,000 engaged followers on our social media platforms and powerful advertising OPTIONS, our digital program will help you find customers wherever they are.

Direct Digital

Place your message alongside our valuable, serviceoriented stories and digital content, with options for native content.

Social Media Advertising

Access our social media and customized audiences through the Facebook advertising network and send your message directly to targeted customers. We reach people who we know have seen and acted upon our content, and we share your message with them.

49.1

Minutes average read time for our digital edition.

Compared to 49.6 minutes average read time for print, it's apparent our readers immerse themselves in content both print and digital.

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com
PHOTO BY SAVANNAH BUSWELL; FALL 2021 ISSUE, NEW HOME OLD SOUL
—MPA Media Factbook 2019
• Art & Antiques • Appliances • Architectural and Space Planning Services • Automotive • Bath Design and Amenities • Beauty/Health • Building Materials • Cabinetry/Millwork • Countertops/Flooring • Events/Arts & Entertainment • Exterior Stone/Fencing/Gates • Flooring/Carpeting/Rugs • Furnishings/Accessories/Accents • Home Automation/Technology • Home Buying/Real Estate • Interior Design Services • Jewelry/Fashion • Kitchen Design and Amenities • Landscaping/Gardening/Plants • Lighting • Outdoor Furnishings • Patio/Pool/Outdoor Living Spaces • Remodel/Renovation • Restaurants/Specialty Food • Roofing • Travel/Resorts/Hotels/Spas • Window/Doors/Hardware • Window Covering Reader interests
801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com
PHOTO BY ANDY LINDSAY SALAZAR; SUMMER 2021
ISSUE, TIME & AGAIN

2023 editorial calendar

In every issue of Utah Style & Design magazine, we invite readers into the Mountain West's most remarkable homes, while introducing them to the talented design professionals, artisans and homeowners who create them. We highlight the hottest decorating trends and showcase locally available furnishings and accessories, as well as design resources that help our readers create their own dream homes. And because a home is truly about the life that's lived there, we share inspiring entertaining and dining ideas to help readers create special moments for themselves, their family and friends. Utah Style & Design magazine is where style lives in Utah.

WINTER JANUARY/FEBRUARY/MARCH Winter Havens

A celebration of Utah's hottest homes, from snow-covered peaks to sun-soaked deserts. Design pros share their secrets and sources, and we present the latest furnishings, fabrics and decorating details for the new year.

Space Reservation: Oct 07 Art Due: Oct 28

On Newsstands: Jan 1

Spotlight Space Close: Sept 16

SUMMER

JULY/AUGUST/SEPTEMBER

Take It Outside

Summer inspires gorgeous gardens, lush land scapes and statement-making outdoor spaces across Utah. Top designers also share tips for bringing the outside in with ease and elegance.

Space Reservation: Apr 14

Art Due: May 5

On Newsstands: July 1

Spotlight Space Close: Mar 24

SPRING APRIL/MAY/JUNE Fresh Start

From fearless remodels to remarkably re freshed rooms, we share Utah's most spirited spaces—indoors and out. Discover ideas that will have you taking risks with color, pattern and brave decorating details.

Space Reservation: Jan 20 Art Due: Feb 10

On Newsstands: Apr 1 Stylemakers Space Close: Dec 30

FALL OCTOBER/NOVEMBER/DECEMBER

Dream Schemes

Dreamy is the catchword inside Utah homes where lux livability creates spaces that are as compelling and they are cozy. Plus, decorating and entertain ing ideas to help you celebrate the season in style.

Space Reservation: July 21 Art Due: Aug 11

On Newsstands: Oct 1 Stylemakers Space Close: June 30

*Editorial and special sections are subject to change without notice.
801-485-5100 | sales@saltlakemagazine.com |
utahstyleanddesign.com

PRESS READY REQUIREMENTS

• Acceptable file types: PDF, EPS, Tiff

• Resolution: 300 ppi

• Color: CMYK (convert RGB and Pantones)

• Support Black: C 40 M 30 Y 30 K 100 (Large black areas must be a support black)

• Include crop marks only. Keep them outside the bleed area. Please do not include all printer marks.

• All full pages need a outer bleed of .125 in around the outer trim. All logos and text need to be .375 in away from the inner trim edge.

DIGITAL REQUIREMENTS

• Acceptable file types: JPEG, PNG, GIF

• Resolution: 72 ppi

• File size should be under 150 kb.

• Color: RGB

• All 3 sizes are required.

• Up to 5 images for social campaign.

• Social Post text will need to be filled out, copy template will be sent out with email reminders.

• Provide a url link for the ad.

SENDING FILES

• Email if under 10mb

• Dropbox.com

• wetransfer.com

728 X 90 PIXELS 300 X 100 PIXELS PRINT ADS | production@saltlakemagazine.com 801-485-5100 ext *211 DIGITAL ADS | digital@saltlakemagazine.com 786-973-9111 18 x 10.875 9 x 10.875 7.75 x 4.75 TWO PAGE SPREAD FULL PAGE HALF PAGE 4.75 x 4.75 4.75 x 9.75 3RD SQ. 2/3RD VERTICAL Trim sizes
300 X 250 PIXELS
SOCIAL IMAGE SIZING 1080 X 1080 PIXELS
Production
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