VISIBILITY COMPLIANCE

Visibility compliance or visibility rules refer to the requirements and standards for how products should be displayed and positioned in retail stores to maximize visibility and sales. These visibility rules typically include guidelines for how products should be placed on shelves, how much shelf space they should take up, and where promotional materials such as signs and displays should be placed, etc.

A visibility rule, for example, might require that a specific product be placed at eye level on a shelf, with a certain amount of space around it to ensure that it stands out from competing products. Other regulations may require the use of specific signage or promotional materials to draw attention to a specific product.

By following these visibility rules, CPG companies can ensure that their products are displayed in a way that maximizes visibility and sales potential while also providing customers with a consistent and appealing shopping experience.

In-store audits are frequently used to monitor visibility compliance scores, in which sales representatives or thirdparty auditors visit retail locations to ensure that products are displayed in accordance with the company’s visibility rules. Companies are increasingly relying on technology like image recognition to automate the process of monitoring visibility compliance and ensuring that products are displayed correctly in real time.

P&G has also been working on creating more affordable packaging for its products.

“We’ll use tools like value messaging, pack sizes, and performance messaging to ensure that if there is a downturn, we are in the best position for a consumer in a pinch,”

CFO, Procter & Gamble, Jon Moeller

P&G shares are up nearly 30% year to date, giving the company a market capitalization of $298 billion