RETAIL EXECUTION SOLUTION

Inthe Consumer Packaged Goods (CPG) industry, retail execution solution refers to the process of planning, executing, and monitoring the various activities and processes involved in getting products from manufacturers to consumers via retail channels. This includes tasks such as managing product inventory, conducting in-store promotions, ensuring the right product placement on shelves, tracking sales performance, and managing relationships with retailers.

A retail execution solution usually entails the use of technology to assist CPG companies in managing these tasks more efficiently and effectively. For example, it could entail using mobile devices and applications to give sales reps real-time access to product information, inventory data, and promotional materials, allowing them to make better decisions when working with retailers.

A carefully crafted retail execution strategy is an amalgamation of marketing, sales, and management resources. Coupled with the scalability and accuracy of technology can produce tremendous results for any CPG brand. There is frequently a need for greater visibility and control over in-store performance. Because of a lack of real-time retail analytics, sales and marketing leaders frequently struggle to meet time-sensitive demands.

Questions that frequently go unanswered once the products hit the shelves include:

How are the products displayed

What is the product’s share of the shelf at any given time

How effective are brand promotions

How frequently does the product run out of stock

Are there enough products on the market

Losses incurred by retail manufacturers worldwide: $1 Trillion