TRADE PROMOTION MANAGEMENT

CPG companies use trade promotion management (TPM) and trade promotion optimization (TPO) as the processes and technologies to plan, organize, and carry out the activities that necessitate cooperative promotional action from their retail partners. We refer to them as "trade promotion execution" together (TPx). Now available independently or as a package, the market's solutions have primarily been applied to the delivery of promotional activities in brick-and-mortar establishments.

Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as "trade promotion execution" (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-andmortar locations. of the unplanned sales are from POP displays

38% Did you know that 70% of purchase decisions are made in-store?