THE PERFECT STORE

The concept of a “perfect store” in CPG/retail refers to an ideal state where a store has achieved optimal performance in terms of sales, profitability, and customer experience. A perfect store is one that is well-organized, wellstocked, and visually appealing to customers, with products placed strategically to drive sales and encourage customer engagement.

In a perfect store, products are arranged in a way that maximizes visibility and accessibility, with prominent displays that highlight key products and promotions. The store’s layout is designed to optimize traffic flow, making it easy for customers to navigate and find what they’re looking for.

By providing CPG brands with the most precise, relevant, and usable in-store execution analytics, InfiViz helps them realize their vision of the ideal store. It is built for retail excellence and has real-time store insights that sales directors can use to increase per-store sales and brand visibility.

Data Harmonization

Image recognition AI can help in data harmonization for CPG retail in several ways:

Standardizing Product Information: CPG companies often struggle with maintaining consistent product information across different retail channels.

Image recognition AI can analyze product images to identify key product attributes, such as product name, description, and UPC, and help standardize this information across different channels.

Categorization: Image recognition can also be used to categorize products based on their attributes, such as size, color, and brand. This information can be used to create consistent product categories across different retail channels, making it easier to compare and analyze product performance.

Competitive Analysis: Image recognition AI can be used to analyze images of store shelves to identify competitor products and their placement. This information can be used to optimize product placement, pricing, and promotions to increase market share.

Sales Analysis: Image recognition AI can analyze images of store shelves to identify product placement and sales performance. This information can be used to optimize product placement and promotions to increase sales and profitability.

Brand Safety: Image recognition AI can also be used to monitor product placement and ensure that products are placed in a safe and appropriate manner.

Therefore, in a nutshell, Image recognition AI can help in data harmonization for CPG retail by standardizing product information, categorizing products, analyzing competitor activity, analyzing sales performance, and monitoring brand safety. By providing a more accurate and consistent view of product performance across different retail channels, image recognition AI can help CPG companies make more informed decisions and improve overall business performance.

Trivia: Accenture found that companies that use AI for data harmonization can achieve a 30-50% reduction in the time it takes to integrate data from multiple sources. This can lead to faster decisionmaking, improved agility, and increased competitive advantage.

CPG companies can save millions of manhours by leveraging the power of image recognition technology. Image recognition can automate many of the labor-intensive processes involved in CPG operations, from inventory management to merchandising and marketing.

One of the most important advantages of image recognition is its ability to identify products and analyze data in real-time. This can assist CPG companies in optimizing operations and improving decision-making processes, resulting in increased productivity and profitability. Image recognition, for example, can help to speed up the process of shelf stocking and inventory management. The technology can help CPG companies optimize their inventory and reduce the time and labor required for manual inventory counts by automatically detecting and tracking inventory levels.

Furthermore, image recognition can assist CPG companies in improving their merchandising and marketing strategies. By analyzing consumer behavior and preferences in real time, technology can assist businesses in optimizing product placement and promotions in order to increase sales.

Hence, in a nutshell, CPG companies can save millions of manhours while increasing productivity and profitability by implementing image recognition technology. Image recognition can help CPG companies optimize their operations and stay ahead of the competition by automating routine tasks and providing real-time data and insights.