Portfolio_Chen Po Cheng_ 2020-2022

CHEN PO CHENG

Industrial Design 2022

Tatung

Projects

2019 2018 2018 2016

Snapchat Business Strategy Analysis - Team Leader

Led a team with 3 nationalities, 5 majors to create a original business strategy positioning model for Snapchat.

REAL DIVE AR Gaming Solution - New designer exhibition representative

Being recommended to the biggest design student exhibition in UK with a AR underwater gaming concept called “REAL DIVE ”.

Young Designers' Exhibition - Tatung Design Department Leader

Managed a exhibition design department with 100 designers and 42 works. YODEX is th biggest design student exhibition in Taiwan, with over 95K visitors.

NTU Dschool, Interactive Projection Game - Team Leader

Organized a team with members from 5 different majors to work with projector company : Optoma. Together, we designed an interactive projection game.

Work Experience

Industrial Designer

5 / 2021 - NOW

EV charger design / Automotive electronics design / Automotive trend study

CMF Design Intern

5 / 2020 - 8 / 2020

Color design / Youth trend study / CMF Lab organization

Medical Device Design Intern

5 / 2018- 8 / 2019

Medical devices design / Medical case study / Human factor experiment

Domestic Appliances Design Intern

Domestic appliances design / UX design

7 / 2017 - 1 / 2018

Intro

Collection of design works and group project in business school.

01_ROG Laptop CMF Concept

In 2023, space will become the trendiest battlefield for gamers . We go up, to reach the unknown. With lighter and stronger tech support, we fight for freedom.

A case study of event and phenomenon during 2020-2021.

From macro trend to personal needs,the following 12 case related to a core value that gamer celebrate.

Environmental Impact

Macro Trend

In 2020, pandemic kept us locked down while government made us silent. With life becoming unbearable, people no longer believe in freedom.

Dust storm is back

With pollution getting worse, the upcoming doomsday is getting clearer than ever.

Pandemic & lockdown

Freedom has become a luxury that money can’t buy, because of the pandemic.

A silent society

Citizens from totalitarian states and the Third World are still fighting for the right of free speech.

Cyber sovereignty

With the digital divide appearing more severe, human rights in cyberspace have become a real issue.

Technology Trend

Micro Trend

Feeling imprisoned, we see technology as our final attempt. From game world to academic filed, everyone craves liberation.

In 2021,Starship had successfully landed after its third space trip.

Space x Stadia, xcloud, luna

With better accessibility, gamers are more focusing on spiritual experience than hardware.

From movies to reality, the brain-net is on longer a future concept.

Neuralink Grow with google

With online learning tools improved, self-learning system finally met its golden era.

To reach a new balance between cyberspace and reality, gamers continue to explore the unknown as well as their inner self.

Nike x uzi

Both mental and physical wellness become a big issue in a gamer’s career.

Death stranding

The ever growing entry gamer has driven the gaming diversity forward.

Nintendo switch

Gamers are getting used to switching between devices, as well as characters.

Steam skin

With its unique social function, the gaming world has already become indispensable.

MID ENTRY

A2 B2 A3 B3 A4 C3

Free from bondage Tech support

Seeking a new balance between physical wellness for better Switching between characters, immersing into a new reality.

GO UP

Exploring the unknown, finding the real identity. between mental and better performance.

ENTRY

We left for freedom

Transparent

We are all looking for escape, from reality as well as our old identity. The design represents a gateway to a new era.

CMF Strategy

- Elevate the complexity of black & gray color combination with dynamic light effect.

- A graphic style of floating, elevating and switching images.

- Improves the lightness of laptop both visually and physically using semi transparent material.

Design Direction

- Integrate optical fiber technique to create an upper pulse visual effect.

- Semi transparent tab design with 3D logo.

- A Side diffuser plate, highlighting the Ergolift function.

MID-LEVEL

Digital aesthetics of cyber-humans

CMF Strategy

- Integrate functional soft material to laptop as an exploration of Cyber-Humans concept.

- A graphic style of speed, depth and geometry.

- Use detachable deco parts with strong color contrast to add personalized details.

Design Direction

- Levitating pattern combined with hidden ROG logo design.

- C side detachable rubber wrist cushion in contrast color.

- Introducing a new color for space era : Galaxy Green.

PRO

A ultimate seek of self conscious

In honor of voyager golden records & 2001: A Space Odyssey, the design is a combination of alien-like materials and space message.

Hidden information in morse code

Inspired by voyager golden records & 2001: A Space Odyssey

CMF Strategy

- A design direction of digital aesthetic and Mysticism.

- Develop a pattern design series based on coded information.

- Apply meteorite-like texture and color as a new approach.

Design Direction

- Morse code stamp pattern with hidden info, a combination of information and aesthetics.

- A line art style logo design inspired by Mysticism art.

- Introducing a new color : Emerald Black, inspired by alien stele.

02_ REAL DIVE AR Gaming Solution

Project in 2018_

An explore-oriented gaming system for youth in 2030

In 2030, virtual sensorial experience is becoming extremely close to reality. Aside from sensorial satisfaction, we attempt to extend the horizon of entertaining experience through integrating two real worlds.

Users are enabled to freely shift between two worlds and explore the ocean through their daily movements.

Sheffield Hallam University

School Representative

University Tatung University X

With my graduation project, a drone prototype and AR gaming concept. I spent one week in Sheffield for academic exchange and another week in London for the exhibition.

TARGET

Generation Z : Spending

Generation Z, the generation that was born between 1996-2010. Compare to other generation,they are much more likely to spend time or money on satisfying experience such as concert, movie or participate in the gaming world.

That’s the key reason why gaming industry are blooming these years.

The definition of “good” is no longer base on physical product but satisfying experience

BRAINSTORM

What’s NEXT _ once sense-satisfying experience becoming a baseline “

No matter how detailed the game was made, gamer always knew at some point, that the visual and the sound around them wasn’t real.

The idea behind REAL DIVE is : we bring up the one of a kind “ Deep Sea World” to gamer, and make it a playground for them to explore freely.

“

CONCEPT

Gamer can easily rent a underwater drone that is already stand by in the station, and remote control it with different kind of controller while enjoying a VR or AR real time image.

The whole system allows gamer shift between two world freely, and is a open source for developer to upload different gaming module.

Real Time Mapping

INSPIRATION

Station

It a Message Transfer Station that communicate with drones by sound wave and sent out the image data to gamer by radio wave. With a fan inside, it generate hydropower automatically and wireless charge the drones that park inside.

INSPIRATION

Drone

A remotely-controlled drone in view of providing explorations without barrier. Featured with vectorial accelerators, the drones are enabled to vectorially move in various angles and present better vision and control.

WORKING PROTOTYPE

With SLA printing and PS4 controller module, we made a remote control underwater drone prototype that can demonstrate the movement and the lighting.

After the painting processes and some final touch, we made it look like the real deal.

03_ Snapchat Business Strategy Analysis Team Leader

In 2019, I spend half year at Fontys International Business School in Netherland studying international management and marketing.

The courses gave me a business mindset that is far more different form a design mindset. It makes me a better leader, when working with a multi-disciplinary team.

Fontys International Business School

Minor International Business Management

With in six month, I took part in 5 different project with students from different country and different major.

Problem

“ How can Snapchat increase

their worldwide active users by focusing on India? “

In 2017, Instagram surpass Snapchat by launching Instagram Stories, which Snapchat already have that years ago.

In 2019, Snapchat have only reach 314 millions active user worldwide while Instagram have reach 1000 millions active user at the meantime.

Snapchat need to penetrate new country that has potential, such as India, for more active user.

Did you know that ......?

”

In 2016, there were only 4 Indian YouTube more than 1,000,000 subscribers”

”

In 3 years, an Indian YouTube channel : T-series channel in the world: with 120,000,000

YouTube channels which had

T-series grew to the most popular 120,000,000 subscribers ”

Global Chess External Analysis

Worldwide market share

From world aspect, Snapchat is not even in the top 6. But the growth of Wechat and QQ, which are only used by people in China, does shows the importance of penetrating a country with great population.

Indian market share

Snapchat made in the top 6 of India market. Showing that they already have a base in the country, and their biggest competitor are still Youtube, Facebook and Instagram.

New Entrants

Is easy for new social media app to be a copycat.

Industry Competitors

Market leader like Youtube are almost unshakeable

Buyers

User have high bargaining power.

Substitutes

There are lots of application with similar functionalities.

Five Forces Analysis External Analysis

Functional Level Strategy

R&D, HR

Recruitment process

Locate on unusual places. Snapchat Research and Development opening lab in Lehi, Utah. Engineering talent from Brigham Young University (close to Lehi)

Snapchat Originals

10.000.000 viewers in the first 24 hours. Biggest premiere in the history of Snapchat.

Business Level Strategy

Current Position

Lack of interaction is the reason why Snapchat keep losing the game.

The four attribute come from report “ Most popular reasons for internet users to use social media 2018”, which means they are users’ number one concern.

After analyzing all 6 brands by the feature they provided, we place them on the perceptual map.

Localization Strategy In India

By focusing on privacy. Technical standards mentioned Indian people expect to maintain their privacy.

usage Social habits General cultural differences Customer behaviour Familiar usage Social habits General cultural differences

Familiar

General cultural differences

General cultural differences

Customer behaviour

General cultural differences

Customer behaviour

Social habits

Customer behaviour

Social habits

Familiar usage

Social habits

Familiar usage

Familiar usage

India

With great among of internet user but low social network penetration rate, shows that people just start to learn how to use internet.

Indian people are appreciating video and innovation, which Snapchat are already focus on that.

Keep it simple as always. With their strength in R&D department, give out more interactive feature and entertaining content in order to reach out to bigger audience in India.

04_Interactive Projection Game Design

Team effort with members from 3 universities, 5 different backgrounds

X

Compared to traditional video games ,the biggest difference of “HI FIVE” being : It’s a physical projection interactive games that combines physical objects with projection technology.

This game is focus on the “interaction between children and physical objects” and “cooperativeness between children”

TARGET

Birth Rate TW, 2000-2018

In 2013, Taiwan had 6,560 kindergartens, but by 2018, the number of kindergartens had drop down to 6,348. This shows that in just five years, the operation of kindergartens has become so difficult, and competition within childcare education institute has become so fierce.

Under the effect of Lower Birth Rate, kindergarten need high quality teaching tool to attract and persuade parents

Development of Personality Problem Solving

Children learn the concept of Empathy and Mutuality through interaction with their friends .

Teachers and parents wants them to develop analytical skills through courses and textbooks

FIELD RESEARCH

Identifying difficulties in educational sites and parents’ expectations

Concept of Group Limit of Projection

They had senior student leading Junior to provide them a sense of brotherhood.

At this stage, children’s vision, hearing and touch sense should develop evenly.

Problem

Current teaching method and tools are lack of teamwork and interaction.

How can Projection Tech create more interaction between child

Ideation

Combine the big screen that projector create and a educational game, making everyone participate

MULTIPLAYER INTERACTIVE GAME

By projecting different image on a big wheellike controller base on different game, the whole system become much more flexible.

Projector will cast from the ceiling to create a large image for everyone to see, and allow gamers to communicate to each other face to face.

Modeling Sensor test out Coding

We test out different kinds of sensor to make this happen, and chose the rotary encoder in the end.

The form of the controller is meant to be durable, easy to hold and kids-friendly at the same time

FIELD TEST

With five working prototype, we test out the projection game in a local Kindergarten with a whole class of student.

After three games being tested, we gathered different feedback from both the kids and teacher, and use it for the final adjustment.

NTU Dschool Exhibition Showroom Design

The final presentation was held at National Taiwan Science Education Center. I’m in charge of the showroom design.