2022_Portfolio_Chen Po Cheng

CHEN PO CHENG

Industrial Design 2022

Projects

2019 2018 2018 2016

Snapchat Business Strategy Analysis - Team Leader

Led a team with 3 nationalities, 5 majors to create a original business strategy positioning model for Snapchat.

REAL DIVE AR Gaming Solution - New designer exhibition representative

Being recommended to the biggest design student exhibition in UK with a AR underwater gaming concept called “REAL DIVE ”.

Young Designers' Exhibition - Tatung Design Department Leader

Managed a exhibition design department with 100 designers and 42 works. YODEX is th biggest design student exhibition in Taiwan, with over 95K visitors.

NTU Dschool, Interactive Projection Game - Team Leader

Organized a team with members from 5 different majors to work with projector company : Optoma. Together, we designed an interactive projection game.

Work Experience

Industrial Designer

5 / 2021 - NOW

EV charger design / Automotive electronics design / Automotive trend study

CMF Design Intern

5 / 2020 - 8 / 2020

Color design / Youth trend study / CMF Lab organization

Medical Device Design Intern

5 / 2018- 8 / 2019

Medical devices design / Medical case study / Human factor experiment

Domestic Appliances Design Intern

Domestic appliances design / UX design

7 / 2017 - 1 / 2018

Collection of design works and side project from 2017 - 2022.

01_ London New Designers Exhibition

Being invited to the biggest design student exhibition in UK

In 2018, an exchange program betweent TATUNG University and Sheffield Hallam University provided me with an oppertunity to participate the exhibition in UK.

As a representative, I’m responsible for in troducing my home university and Taiwan ese culture as well as open up more conver sation between two universities.

Sheffield Hallam University

School Representative

01_ London New Designers Exhibition

University Tatung University X

With my graduation project, a drone prototype and AR gaming concept. I spent one week in Sheffield for academic exchange and another week in London for the exhibition.

CONCEPT

Gamer can easily rent a underwater drone that is already stand by in the station, and re mote control it with different kind of controller while enjoying a VR or AR real time image.

The whole system allows gamer shift between two world freely, and is a open source for developer to upload different gaming module.

01_ London New Designers Exhibition

01_ London New Designers Exhibition

02_ROG Laptop CMF Concept

In 2023, space will become the trendiest battlefield for gamers . We go up, to reach the unknown. With lighter and stronger tech support, we fight for freedom.

A case study of event and phenomenon during 2020-2021.

From macro trend to personal needs,the fol lowing 12 case related to a core value that gamer celebrate.

Environmental Impact

In 2020, pandemic kept us locked down while government made us silent. With life becoming unbearable, people no longer believe in freedom.

Dust storm is back

With pollution getting worse, the upcoming doomsday is getting clearer than ever.

Pandemic & lockdown

Freedom has become a luxury that money can’t buy, because of the pandemic.

A silent society

Citizens from totalitarian states and the Third World are still fighting for the right of free speech.

Cyber sovereignty

With the digital divide appearing more severe, human rights in cyberspace have become a real issue.

Technology Trend

Feeling imprisoned, we see technology as our final attempt. From game world to academic filed, everyone craves liberation.

In 2021,Starship had successfully landed after its third space trip.

Space x Stadia, xcloud, luna

With better accessibility, gamers are more focusing on spiritual experience than hardware.

Neuralink

From movies to reality, the brain-net is on longer a fu ture concept.

Grow with google

With online learning tools improved, self-learning sys tem finally met its golden era.

To reach a new balance between cyberspace and reality, gamers continue to explore the unknown as well as their inner self.

Nike x uzi

Both mental and physical wellness become a big issue in a gamer’s career.

The ever growing entry gamer has driven the gaming diversity forward.

Death stranding Nintendo switch

Gamers are getting used to switching between devic es, as well as characters.

Steam skin

With its unique social function, the gaming world has already become indispensable.

Free from bondage Tech support

Seeking a new balance between physical wellness for better Switching between characters, immersing into a new reality.

GO UP

Exploring the unknown, finding the real identity. between mental and better performance.

ENTRY

to a new era.

We left for freedom

CMF Strategy

- Elevate the complexity of black & gray color combination with dynamic light effect.

- A graphic style of floating, elevating and switching images. Improves the lightness of laptop both visually and physically using semi transparent material.

Design Direction

- Integrate optical fiber technique to create an upper pulse visual effect.

- Semi transparent tab design with 3D logo.

- A Side diffuser plate, highlighting the Ergolift function.

CMF Strategy

- Integrate functional soft material to laptop as an exploration of Cyber-Hu mans concept.

- A graphic style of speed, depth and geometry.

Use detachable deco parts with strong color contrast to add personal ized details.

Design Direction

Levitating pattern combined with hidden ROG logo design.

- C side detachable rubber wrist cush ion in contrast color.

- Introducing a new color for space era : Galaxy Green.

A ultimate seek of self conscious

In honor of voyager golden records & 2001: A Space Odyssey, the design is a combination of alien-like materials and space message.

Hidden information in morse code

Inspired by voyager golden records & 2001: A Space Odyssey

CMF Strategy

- A design direction of digital aesthetic and Mysticism.

- Develop a pattern design series based on coded information.

- Apply meteorite-like texture and col or as a new approach.

Design Direction

- Morse code stamp pattern with hid den info, a combination of information and aesthetics.

- A line art style logo design inspired by Mysticism art.

- Introducing a new color : Emerald Black, inspired by alien stele.

03_ Snapchat Business Strategy Analysis Team Leader

from

3 nationalities, 5 different backgrounds

In 2019, I spend half year at Fontys Interna tional Business School in Netherland study ing international management and marketing.

The courses gave me a business mind set that is far more different form a design mindset. It makes me a better leader, when working with a multi-disciplinary team.

Fontys International Business School

With in six month, I took part in 5 different project with students from different country and different major.

Problem

“ How can Snapchat increase

their worldwide active users by focusing on India? “

In 2017, Instagram surpass Snapchat by launching Instagram Stories, which Snap chat already have that years ago.

In 2019, Snapchat have only reach 314 mil lions active user worldwide while Instagram have reach 1000 millions active user at the meantime.

Snapchat need to penetrate new country that has potential, such as India, for more active user.

Did you know that ......?

” In 2016, there were only 4 Indian YouTube more than 1,000,000 subscribers” ” In 3 years, an Indian YouTube channel : T-series channel in the world: with 120,000,000

YouTube channels which had

T-series grew to the most popular 120,000,000 subscribers ”

Global Chess External Analysis

Worldwide market share

From world aspect, Snapchat is not even in the top 6. But the growth of Wechat and QQ, which are only used by people in China, does shows the importance of pen etrating a country with great population.

Indian market share

Snapchat made in the top 6 of India market. Showing that they already have a base in the country, and their biggest competitor are still Youtube, Facebook and In stagram.

New Entrants

Is easy for new social media app to be a copycat.

Industry Competitors

Market leader like Youtube are almost unshakeable

Buyers

User have high bargaining power.

Substitutes

There are lots of application with similar functionalities.

Five Forces Analysis External Analysis

Functional Level Strategy

R&D, HR

Recruitment process

Locate on unusual places. Snapchat Research and Development opening lab in Lehi, Utah. Engineering talent from Brigham Young Uni versity (close to Lehi)

Snapchat Originals

10.000.000 viewers in the first 24 hours. Biggest premiere in the history of Snapchat.

Business Level Strategy

Current Position

Lack of interaction is the reason why Snapchat keep losing the game.

The four attribute come from report “ Most popular reasons for internet users to use social media 2018”, which means they are users’ number one concern.

After analyzing all 6 brands by the feature they provided, we place them on the percep tual map.

Localization Strategy In India

By focusing on privacy. Technical standards mentioned Indian people expect to maintain their privacy.

usage Social habits General cultural differences Customer behaviour Familiar usage Social habits General cultural differences

Familiar

General cultural differences

General cultural differences

Customer behaviour

General cultural differences

Customer behaviour

Social habits

Customer behaviour

Social habits

Familiar usage

Social habits

Familiar usage

Familiar usage

India

With great among of internet user but low social network penetration rate, shows that people just start to learn how to use internet.

Indian people are appreciating video and in novation, which Snapchat are already focus on that.

Keep it simple as always. With their strength in R&D department, give out more interactive feature and entertaining content in order to reach out to bigger audience in India.

04_YODEX Design Department Leader

National design exhibition _

Responsible for budget control, showroom design and HR.

Managed design department of a 100 stu dents, 42 works design exhibition held at TWTC with over 95K visitors.

Responsible for communication with the construction company, as well as leading the design process of the exhibition hall.

TASK

2018 TATUNG Graduate Exhibition workflow planning & time management

YODEX is the biggest exhibition for design student around Taiwan. It’s where Golden Pin Design Award take part, and where companies and studio went to seek for their future employee.

100 Students

Number of students graduate in 2018

42 Design Works

Number of works we need to managed

4 Days

Number of days the exhibition last

95K visitors

Number of visitors that attend

04_ YODEX, Exhibition Design

In design department, we use a Gantt chart to manage the presentation date and other event.

Front View

45° View

The concept it to show the works clearly and allows them to pop out from the background.

Since the front side of the showing space is already smaller than we expect, we keep the banner and the counter to edge as close as possible.

Construction

Two days before the Exhibition, the whole team started to communicate with the worker at the scene.

Making sure everything on the blueprint was finely done.

Exhibition Opening Day

With a well-planed time sheet all works were present nicely and on time

After six month of preparation with successful teamwork, every thing about the exhibition was nicely done. Thanks to the team, not a single work was damaged or misplaced.