Career Update Handbook 2023 by University of the Western Cape

AUGUST 2023

CAREER UPDATE A HANDBOOK FOR CAREER DEVELOPMENT

SUBTITLE 18 A FOR ACADEMIA 33 SKILL UP AND THRIVE! 41 ELEVATE YOUR BRAND 52 USING CHATGPT

FOR YOUR JOB SEARCH

Unleash your potential HOW TO BUILD A SUCCESSFUL CAREER IN SOCIAL MEDIA

UWC CAREER UPDATE 2023 | A

DO YOU WANT TO BE A CHARTERED ACCOUNTANT, but not sure how you’re going to pay for your university studies?

Let Thuthuka inspire you to success Every year, the South Africa Institute of Chartered Accountants’ (SAICA’s) Thuthuka Bursary funds African and Coloured students at selected SAICA-accredited universities in fully funded and supported undergraduate BCom Accounting, PGDA and CA stream programmes to help them reach their dream of becoming a Chartered Accountant [CA(SA)].

What is Thuthuka?

#BecomeADifferenceMaker

Thuthuka is a bursary like no other. Covering more than just your tuition, books, meals and accommodation, Thuthuka also offers additional psycho-social and academic support to assist you in bridging the gap between high school, university and the world of work. Thuthuka provides the support system that enables you to succeed and realize your dream of becoming a CA(SA). So, if you’re an African or Coloured Grade 12 learner who is achieving a level 5 pass in Maths (not Maths Literacy) or a university student studying a CA-stream and supported undergraduate BCom Accounting or PGDA programme and you need ﬁnancial assistance, Thuthuka is a solution for you. To ﬁnd out more about the Thuthuka Education Upliftment Fund (TEUF) go to the SAICA website www.saica.org.za/initiatives/thuthuka To apply for the Thuthuka bursary, visit www.thuthukabursaryfund.co.za/ 2024 applications close on 31 August 2023.

EDITORIAL

Back with a Bang! THE HIGHER EDUCATION LANDSCAPE like any other sector had its fair share of challenges and changes during the pandemic. Looking back we ﬁnd that it provided us not only with the space to be creative and innovative, but also take a few calculated risks. 2023 brings with it many ‘news’, ﬁrstly our name change from the ‘Office for Student Development” to now officially being known as “Career Services” and opportunity to rebrand and reimagine our service and space. Our presence in the student life-cycle is clearly stamped. From day one until graduation and beyond, we persevere to offer career planning and job search support to our students and graduates. Our Career Xplora portal has pumped up our capability as we launch new tools within the system to to streamline in-person and virtual career

service support to students and employers. In this edition we enlighten our readers about the career trajectories of alumni and how to unleash your potential in domains beyond the academic programme; to elevate your brand; and build connections for success. We also tackle the new kid on the block-“ChatGPT”, and how to safely and smartly use the resource for your job search. We trust that you will ﬁnd this Handbook useful to navigate the rigours of the job search and career planning, offers conﬁdence to believe in yourself and know that your perseverance will yield results, sometimes something different and unexpected, however we know you are ready for the next challenge. From the Ed Team From left: Natalie Thomas, Imrah Dramat, Mbalenhle Malamlela, Bridgetti Mashabane, Azizipho Ndzimela and Nazrana Parker.

UWC CAREER UPDATE 2023 | 1

ON THE PAGES

CAREER UPDATE AUGUST 2023

Content

Acknowledgements Career Update is produced by Career Services, University of the Western Cape. Editors: Nazrana Parker, Natalie Thomas, Bridgetti Mashabane, Imrah Dramat, Mbalenhle Malamlela, Mahir Samodien and Azizipho Ndzimela Subbing, design & layout: Kult Creative. Printing: Fingerprint Worker’s Co-operative Ltd. Thank you to all the writers and participants. Career Update, Aug 2023. Telephone: 021 959 2436. Email: cdp@uwc.ac.za. Disclaimer: The opinions expressed in this magazine are those of the authors and writers and do not necessarily represent nor reﬂect the views of the University of the Western Cape. All rights reserved. Articles may only be reproduced, stored or transmitted with written permission of the copyright holder.

2 | UWC CAREER UPDATE 2023

Student voices

GCDP and beyond

Elevate your brand: How to boost your brand power

A for Academia

What if my ‘what if’ works?

From Detour to Destination

Crafting an Elevator Pitch: A Step-by-Step Guide

Wall of fame

Join the Co-curricular Record – Skill Up and Thrive!

Unleash your potential: How to build a successful career in social media

Building connections for success

How to engage with recruiters at a Networking Event

Using ChatGPT for your Job Search

Crafting an effective and professional correspondence to recruiters

Mastering the art of interview preparation

The power of emotional intelligence in the workplace

Why join the UWC Alumni Network

What’s the appeal? Practice matters. Our unique annual rotation structure is a central part of our engagement with CAs and is key to developing them into the ﬁrm’s future specialists and leaders. If this appeals to you, apply now.

THE CORPORATE & COMMERCIAL LAW FIRM A member of the LEX Africa Alliance www.werksmans.com/graduates

BE PREPARED FOR THE FUTURE

student

voices WITH THE STUDENTS’ RETURN TO CAMPUS we are pleased with the increase of in-person student engagement and visits to our newly renamed ‘Career Services’ office.

by Natalie Thomas and Nazrana Parker

Who’s been using Career Services

For a consecutive year, we saw our student log-ins onto the UWC Career Xplora portal surpass 50 000 student logins. UWC Career Xplora continues to be listed on the UWC VPN list to ensure that our students save on data costs while participating in their job search activities. After all, it should not cost money to search for a job!

Connect to the UWC VPN, then visit UWC Career Xplora at https://uwc-csm.symplicity.com/students Use your iKamva details to log in. 4 | UWC CAREER UPDATE 2023

21,6%

5,1%

0,3%

3,0%

14,0%

17,1%

38,8%

FACULTY

Our new tagline “Be prepared for the future” allows us to generate early student contemplation and agency regarding the rigours of the job search. In addition to in-person engagements, the UWC Career Xplora portal provides a safe online space for our students to explore career options, engage with industry and prepare for their job search journey as they transcend into the world of work.

Arts and

Economics and

Humanities (14,0%) Community and Health Sciences (3,0%) Dentistry (0,3%)

Education (5,1%) Law (17,1%) Natural Sciences (21,6%)

Management Sciences (38,8%)

STUDY LEVEL

First year (17%) Second year (14%) Third year (13%) Fourth year (4%) Final year (27%) Honours (10%) Postgraduate diploma, certiﬁcate or other (4%)

Masters (8%) PhD (1%) Alumnus (3%)

BE PREPARED FOR THE FUTURE

What do you have to say about the CV review and feedback experience?

Often CVs are only glanced at during pre-screening, so if your CV is poorly drafted, you will be rejected immediately. You miss the opportunity to show your value if you submit without consulting campus Career Services - I learnt the hard way!

Corrections and amendments to my CV draft were the most helpful as it assisted me to develop my professional proﬁle well.

I did not realise how outdated my CV format was until I attended the bootcamp. Sometimes as students we underestimate the importance of having a well formulated CV and LoM and we do not realise how vital these are in terms of being successful in our Job Search Journey. Having attended the bootcamp, I have learnt skills that I can actively use to enhance my Job Search Strategy.

I was given constructive feedback regarding my CV and the virtual consultation was appreciated.

CAREER XPLORA TOOLS USED 14% 17% 9% 6% 7% 5% 23% 3% 3% 14%

Which component of UWC Career Xplora do you value the most? 34% 23%

(CV) Resume Builder (14%) CS Events - Careers Xpo (17%) CS Events - Graduate

Employer Directory (5%) Job Board (23%) Mock Interview Tool (3%) Job Search Resources (3%) CV review & received

Recruitment (9%)

CS Events - Workshops (6%) 'Symplicity Jobs and

feedback (14%)

Careers' App (7%)

RESETTING PASSWORD

10%

9% 5%

CS Events - Graduate Recruitment CS Events - Careers Xpo 'Symplicity Jobs and Careers' App CV review and received feedback Employer Directory

1% 1%

Job Board Mock Interview Tool Job Search Resources (CV) Resume Builder

Workshops and Graduate Recruitment Events Very Easy (19%) Easy (55%) Difficult (15%) Extremely difficult (3%) Can't say (8%)

It assisted me in gaining more knowledge about different companies and ﬁrms, the kind of opportunities they offer and the requirements that I need to be aware of.

UWC CAREER UPDATE 2023 | 5

BE PREPARED FOR THE FUTURE

The Bootcamp was 10/10! It surpassed my expectations. It was so engaging and fun, as well as informative.

It has exposed me to an array of employers, follow my ideal employers and understand their requirements.

The workshops really helped me to understand where to search for relevant jobs and internships beyond just ‘googling’ it and how to improve my application documents.

Career Xplora is so user friendly, I appreciate the newsletters, weekly job blasts, opportunities alerts and ease at which I can RSVP for events and receive reminders.

How has Career Xplora enhanced your Job Search experience?

So readers, there you have it! We hope that you will get those ﬁngers moving, and log onto your UWC Career Xplora at https://uwc-csm.symplicity.com/students, use your iKamva details to log in and make use of the amazing and helpful job search resources available to you 24/7/365.

It provides insight into how I should orientate myself when I’m job seeking. It also provides different job opportunities that relate to my course of study that I had not considered before. It gave me a better idea of what I actually want to pursue. I appreciate that there is a department that actually cares about students’ job search struggles and successes, and helps us to develop a strategy.

Remember, UWC Career Xplora is available to you via the UWC VPN. Also, as an alumnus you can access the portal for an additional three years post completion of studies. If you have any job search concerns or queries about UWC Career Xplora email us at careerxplora@uwc.ac.za CU

It has given me a good set of tools to job search and I feel more conﬁdent in my career going forward. It has introduced me to jobs that I didn’t know were easily available to anyone to apply to such as the Japan Exchange and Teaching programme. It has enhanced my understanding of the requirements of the world of work, my ability to build networks and learn more about job experiences.

have your say

Provide us with feedback about the 2023 Edition of the Career Update handbook and stand the chance to win a UWC Hoodie!

Email us at careerxplora@uwc.ac.za with your feedback on: 1 The article your enjoyed the most and why 2 What type of content you wish to see in future editions Criteria: You must be a registered UWC student in 2023 and have your majors set on Career Xplora.

6 | UWC CAREER UPDATE 2023

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

GCDP and beyond Enhancing workplace readiness by Nazrana Parker

IN 2021 UWC STUDENT DEVELOPMENT AND SUPPORT (SDS), launched the Graduate Competency Development Programme (GCDP). A special pilot project that aims to enhance workplace readiness for UWC graduates through an 18-month internship programme housed across Student Development and Support departments. Clearly for UWC SDS, graduate employability is serious business and UWC Career Services was assigned with facilitating this new project.

In the 2022 edition of the Career Update, Career Services featured the internship experiences of the ﬁrst cohort of our GCDP interns who completed their internship in December 2022. Prior to their farewell they attended special workshops and engagement sessions with the Office for Leadership and Social Responsibility to assist them with developing their Personal Brand and an Elevator Pitch.

The Graduate Competency Development Programme has forever changed my outlook and understanding of what a career is and what it could be. KHANYA DELIWE, ADMINISTRATIVE OFFICER, RESIDENTIAL SERVICES, UWC

UWC CAREER UPDATE 2023 | 7

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

In addition, numerous engagements with the Career Services Coordinator resulted in the revamping of their job search documents and development of personal job search strategies. The ﬁnal task for Cohort One involved a portfolio presentation in November 2022. Each Intern delivered a 30 minute presentation about their GCDP experience, including a brief synopsis of their placement, the projects he/she was involved in, highlighting the most interesting and most challenging activities, a reﬂection on the outcomes of the GCDP and whether the programme delivered in terms of their workplace experience, and lastly their recommendations to the programme. And ‘wow’, did they impress us, as well as colleagues across the SDS Executive and Management, UWC Human Resources and Institutional Advancement! Post their presentations, we hosted a GCDP Cohort 1 Graduation Ceremony on 28 November 2022.

8 | UWC CAREER UPDATE 2023

At the end of the programme, the interns were asked the following: Consider your work readiness competency before and after the completion of the internship. In which way has GCDP contributed to your preparedness for the place of work: “The internship offered a useful platform to practise all the essential skills that I had learned whilst completing my degree. Before being chosen to partake in the internship, I largely possessed theoretical knowledge of what the working environment truly was and what it would offer. The programme shone light on the value of developing and thriving as an individual in the working environment.” “Being exposed to the work environment provided me with the opportunity to learn about different cultures of work and its dynamics, the ability to deal with different personalities without conﬂict and be

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

accepting of necessary rejection, take criticism better and to be able to approach your superiors with respect than fear.” “I think GCDP takes everything to the next level. Prior to commencing my internship, I was in the process of completing my Honours degree and worked at another company that required me to go to the office every day. Online learning and working on site really helped ease the transition to remote and hybrid working. I am conﬁdent and well prepared to take on any challenges in any working environment.” “Before I joined the programme, I believed that I was ready to take on the world of work. However I soon realised that this was not the case because there was so much that I did not know about the workplace. This programme equipped me with muchneeded experience, skills, and exposure to the office and organisational culture. Through this programme I have grown to be more conﬁdent in myself and my capabilities, now I am no longer afraid to share my ideas because I know I can contribute in a meaningful way. I feel more readily equipped with relevant professional experience. It has prepared me with not only the hard skills needed but also the soft skills to build better relationships within the industry.” “Before GCDP, I was competent in aspects that related to my course of study only, however the programme broadened my skill sets. I polished my project management skills. I am now more knowledgeable when it comes to HR related matters; dynamics of a work environment; exposure to the reality of processes; policies and strategies involved in running a department/office.”

“It allowed me to be a great team player. Throughout the programme I was able to showcase potential from day 1. I was able to build new networks within the SDS departments and in Academic departments at UWC. In the South African job market, it is very important to have networks, as this allows for greater opportunities and good working relationships.” Career Update caught up with a few of them to share their job search experiences and career paths post the completion of GCDP.

Khanya Deliwe KD Administrative Officer, Residential Services, UWC

Ivanka Katts IK HR Intern at one of the leading fashion retailers in SA

UWC CAREER UPDATE 2023 | 9

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

How did you revise your job search strategy as a result of your GCDP experience?

Leanne Christians LC Coordinator: Office for Leadership and Social Responsibility, Centre for Student Support Services, UWC.

Simamkele Dyasophi SD HR Intern at Truworths

Zenande Mzantsi ZM Project Coordinator, Regenize

10 | UWC CAREER UPDATE 2023

I have become mindful of the pitfalls of badly presented application documents and online presence and how I presented myself. Now that I have improved these, I have many more proﬁle views on LinkedIn and landed my current role.

GCDP shifted my mindset about my job search. I realised the importance of tailor-making each application to suit the needs of the position, company, industry, this also allowed me to be better prepared for a potential interview. I used all Career Service support available to alumni (Career Xplora Workshops, CV review, Job Board, Mock Interview tool, etc). I constantly engaged with senior colleagues and asked for advice and improved my LinkedIn proﬁle in order to build connections. Instead of ‘spraying and praying‘ I used MsExcel to create an application tracker, to track and manage my applications.

I realised the importance of tailormaking each application to suit the needs of the position, company, industry, this also allowed me to be better prepared for a potential interview. I used all Career Service support available to alumni. SIMAMKELE DYASOPHI, HR INTERN AT TRUWORTHS

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

Tell us about your new role. LC

After completing my GCDP internship, I was offered a job within the University of the Western Cape, more speciﬁcally Office for Academic Skills (OAS), Centre for Student Support Services (CSSS). The role: Technical Officer. I started in January 2023 and by the end of May 2023, I was offered another role within CSSS, a Coordinator role at the Office for Leadership and Social Responsibility (LSR). I was absolutely thrilled at this. During my internship I was placed within LSR and this time it feels like being home. More responsibility, new challenges, and exciting possibilities. I am a Project Coordinator at a recycling company in Cape Town. My role includes coordinating a component of the recycling service the company offers to communities around CT; coordinating the rewards system that’s aimed at our recycling client, as a tool for behavioural change (environmentally speaking). I handle the administration, the community campaigns, scouting new partnerships with community stores, and all logistics relating to the above etc. I am an HR Intern at a leading fashion retailer. I assist with Head Office recruitment and my responsibilities entail assisting with the recruitment process, providing administrative and coordination assistance for interviews and providing support to the team and the greater HR department. It’s only been a few months but I’m enjoying every component of my job. My

experience as a GCDP Intern is what sparked my interest in recruitment, hence I applied for this role. KD

I am an Administrative Officer for the UWC Residential Services Department at our new Unibell Residence. It has been an intriguing experience thus far, with welcomed challenges and an alternative perspective of the University as a whole. I am privileged to have been a UWC student, a GCDP intern and now a full-time employee. I have grown to understand and appreciate the difficulties and triumphs of the University and its students. Working in Residential Services provides me an opportunity to understand what it means to deliver a service to youth that are tasked with shaping the country’s future. It ﬁlls me with a sense of pride and duty towards the betterment of people and I enjoy the supportive nature of the working environment.

Why did you accept this speciﬁc role? ZM

The opportunity aligned with the direction I am taking within my professional trajectory (managing and coordinating projects within the environmental sustainability space) and the competencies I am looking to build thereof. Secondly, it is a balance of both working with people (the communities we’re servicing as a company) and in-office work.

I honestly feel as though I have so much to add and to offer to the office, department and division. I am eager and quite excited to showcase my capabilities and skills within my new UWC CAREER UPDATE 2023 | 11

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

role. I enjoy the student engagement and contributing to the holistic growth and personal development of students who are eager to take up the challenge. KD

I accepted this speciﬁc role as I knew it would offer unlimited space to grow as an individual, not only with my career but in my personal life as well. Having been a GCDP intern in the department, I already understood the department’s operations and what I could contribute in my new role.

It has deﬁnitely been an adjustment in terms of workload and working with a much larger team. Everything I have learnt during my time as a GCDP Intern still gets applied to my everyday work life and I believe the experience has made it easier and faster for me to adapt to my new role.

I really enjoy the space that I am currently in. It feels like coming home after a long trip. My SDS colleagues have contributed immensely to my overall experience. As a GCDP intern, I was placed within this department, I was exposed to the different aspects of the office and what was needed. I now have the knowledge to create fun, new and exciting spaces which relate to students’ needs and to support their leadership goals.

Everything I have learnt during my time as a GCDP Intern still gets applied to my everyday work life and I believe the experience has made it easier and faster for me to adapt to my new role.

The GCDP internship has upskilled me in a way that now broadens my job prospects. I am not restricted to just my science degree. I now have the experience and necessary skills to apply for an entirely different career path. I also have the ability to essentially combine the two and create something brand new.

IVANKA KATTS, HR INTERN AT ONE OF THE LEADING FASHION RETAILERS IN SA

How has the experience been thus far and how has GCDP prepared you for this new role? SD

Everything has been great, I have been exposed to so much within a short space of time. Prior to GCDP, I thought that I was ready for the world of work but I soon realised that there was a lot that I did not know about the world of work and being part of the GCDP programme has prepared me to be a professional. I developed more conﬁdence in my abilities, I am able to communicate/engage professionally with colleagues and have gained transferable skills that my employer sought.

12 | UWC CAREER UPDATE 2023

It has been both challenging and growth-inducing, challenging in the sense that it’s a new industry to me since my studies and I have had to learn the ways of the industry and likewise adapt to the fast paced work of the company. GCDP sharpened my ability to handle high pressure and work across different projects simultaneously which comes in handy in my current role.

GRADUATE COMPETENCY DEVELOPMENT PROGRAMME

What advice do you give students? SD

Internships allow for career exploration and gaining of transferable skills, and it allows one to build professional connections. Even though internships do not pay much, I would really encourage students not to focus on the money but on the immense learning and development that it provides, allowing you to grow/ develop professionally in a safe and supportive space. I highly recommend work readiness programmes to students for their own professional development more than anything. These programmes assist you in ﬁnding your feet & adjusting to the world of work in a more secured space with support. Additionally, to learn the basics e.g HR related aspects to role expectations etc. which are not taught in a classroom. Internships/work readiness programmes are the perfect opportunity for you to ﬁgure out what your interests, strengths and areas of development are. Something that you might be interested in theoretically, might not necessarily be something you enjoy doing practically and vice versa. You need to be determined and willing to learn. It is not your average stereotypical view where all you do is answer phone calls and get coffee for everyone like they do in the movies. It is months of personal growth and development and solid work experience that you can put behind your name. I’ve grown so much in the

past 2 years and continue to learn. Every experience that has been a part of my journey was worth it in the end. So there you have it, UWC SDS has shown that in addition to providing student support services to our student community, it too has what it takes to provide graduates with opportunities to apply knowledge and skills learned in the classroom in a real workplace context; expose graduates to learning about organisational and workplace culture and ﬁt and provide opportunities for networking in the ﬁeld of student support services as a sector, and we were successful in creating a recruitment pool of potential employees within Student Development and Support. CU

“After graduation, you are now equipped with theoretical knowledge but unfortunately lack the experience most companies list as a requirement (within their vacancy posts). Upskill yourself as much as possible and grab opportunities that excite you, short courses to add to your growth and broaden your talents. Do not limit yourself to match only your degree.” LEANNE CHRISTIANS

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BOOST YOUR BRAND

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Elevate your brand How to boost your brand power by Bridgetti Mashabane

HAVE YOU EVER CONSIDERED WHAT APPEARS WHEN YOU “GOOGLE” YOURSELF? Social media has an impact on your professional and/or personal brand which can either work for or against you. It is up to you to determine whether you allow your online reputation to develop on its own or you take control of the narrative. In this article we will discuss the pros and cons of social media in relation to its inﬂuence on your personal/professional brand. 14 | UWC CAREER UPDATE 2023

What’s the difference between personal and professional branding? According to Johnson (2017) personal branding refers to creating and managing your unique identity and reputation by showcasing your skills, expertise, values, and personality in a way that distinguishes you from others. It is all about how you present yourself to the world and how others perceive and remember you.

BOOST YOUR BRAND

Professional branding on the other hand, focuses specifically on creating and managing a distinctive identity and reputation within a professional context. It involves aligning your personal brand with your career goals, industry, and target audience. Professional branding aims to highlight your professional achievements, expertise, and unique value proposition to enhance your credibility, visibility, and opportunities within your chosen field. Personal and professional branding are interconnected and often overlap. Personal branding forms the foundation upon which your professional brand is built. It includes elements such as your personal values, passions, and strengths, which can contribute to your professional identity. Both types of branding require careful selfreflection, understanding of your target audience, and consistent messaging across various channels, such as social media platforms, networking events and how you market yourself on paper (CV & Letter of Motivation). By developing a strong personal and professional brand, you enhance your visibility, attract opportunities, and build a positive reputation (Johnson, 2017).

student you might have been tempted to post something that is inappropriate or offensive on the “University Confessions.za” Instagram page. Although your posts might have been private, you have no control over it. If the information is leaked that you are the author of a malicious or profant post, it can harm your reputation and cause potential employers to doubt your professionalism. Here is an example of how Bianca Schoombee, a Miss South Africa contestant had to withdraw from the competition as a result of her twitter posts whilst a teenager.

The pros and cons of social media Social media can be used as a platform to shape and showcase your brands, however if used inappropriately it can be unforgiving. What you post on your social media has the potential to be taken out of context or misconstrued by others, resulting in unfavorable outcomes for your career. It is crucial that you are conscious of how your online behaviour might be interpreted by different audiences and more importantly potential employers. For example, as a UWC UWC CAREER UPDATE 2023 | 15

BOOST YOUR BRAND

This is just one typical example of how the internet never forgets (your digital footprint), what might seem like a harmless joke can put a drastic end to your career or limit future opportunities. Potential employers will review your online presence, and encountering content that casts you in a negative light can create uncertainty regarding your credibility and integrity. Hence, it is in your best interest that your “IRL: In Real Life” presence aligns with your social media presence. If used correctly, social media enhances your personal brand by curating your skills, expertise and accomplishments leading to potential opportunities. Developing a positive online presence allows employers and recruiters to gain a deeper understanding of your personal brand while also uncovering additional skills or expertise that may not have been explicitly mentioned in your CV. Social media platforms such as LinkedIn and Instagram can serve as the basis for your personal brand, which will subsequently function as the foundation for your professional brand. LinkedIn has become one of the most powerful sites for recruitment, networking and developing your personal brand. To use LinkedIn effectively, you need to actively engage in discussions, share posts, share information about yourself, your values and interests in order to gain visibility.

16 | UWC CAREER UPDATE 2023

How to boost your brand on LinkedIn

1 Maximise your LinkedIn proﬁle

Revise your headline to clearly define your role and showcase your certifications and professional background to enhance your credibility. Adding your relevant skills, appropriate keywords, a compelling ‘about me’ section, and a professional headshot will significantly maximise your profile. Ultimately, your profile should effectively portray your brand.

relevant connections on the 2 Build platform and customise your feed A vital guideline for establishing meaningful connections on the platform is to communicate with individuals in a professional and authentic manner. Jumpstart your search by using the Alumni Tool to identify UWC connections. Actively participate in discussions and engage by sharing insights to topics of interest. This interaction can potentially develop into strong professional relationships and friendships. Additionally, LinkedIn’s algorithm operates in a way that when your connections interact on your posts through likes or comments, it increases the visibility of your content to their LinkedIn connections, thereby broadening your scope.

3 Understand your target audience

Consider the initial impression you desire to make when people come across your posts. Once you have deﬁned this impression, examine the individuals

BOOST YOUR BRAND

whose attention you wish to capture. In this way you understand your target audience, encompassing their level of expertise, values, beliefs, and notably, their interests and challenges.

4 Create relevant content

Once you have a clear understanding of your target audience, your content should not only educate, inspire, or entertain them but also pique their curiosity, leaving them eager to connect with or follow you.

brand, it is crucial to be consistent, surpassing mere sporadic appearances. By regularly delivering valuable and relevant content, you are perceived as reliable and knowledgeable in your ﬁeld which establishes credibility and fosters trust among your audience thus enhancing your professional brand. Share content that aligns with your interests and aspirations while creating a cohesive presence across all your social media platforms.

5 Have an authentic brand story

There is no need to fabricate stories in order to establish a personal brand. The purpose of having a brand story is to build trust, and falsifying information only hinders this process. Remember, you are cultivating a brand, so infuse your brand with your authentic personality and involve your audience by sharing your challenges and triumphs.

6 Publish on LinkedIn

This functionality enables you to publish articles directly on the platform and incorporate them into your profile to distinguish yourself within your specific field. When streamlined for search engine optimisation (SEO), these articles have the potential to appear in organic Google searches, granting you the desired visibility and exposure. Additionally this notifies your followers when you publish new content and possibly accelerate involvement.

How to boost your brand on Instagram

1 Post high-quality content 11

Share visually appealing and engaging content that aligns with your brand identity and resonates with your target audience. Use high-resolution images, videos, and graphics. Maintain a consistent aesthetic or theme for a cohesive brand image.

2 Engage with your audience

Actively engage with your followers by responding to comments, liking their posts, and following them back. Show genuine interest in your audience and build a community around your brand.

7 Stay consistent with your engagement

Consistency holds the key to your inﬂuence. When establishing a personal UWC CAREER UPDATE 2023 | 17

BOOST YOUR BRAND

3 Use relevant hashtags

Research and use relevant hashtags that are popular within your niche or industry. Hashtags increase the visibility of your content and help users discover your brand. Include a mix of broad and speciﬁc hashtags to reach a wider audience.

Customise your LinkedIn by clicking on “Edit public profile & URL” (under “Add profile section”) to make your profile easy to access. Keep it simple: www.linkedin.com/in/ yournameandsurname

instagram stories 4 Use and IGTV (Live) Use Stories to share behind-thescenes content, exclusive updates, and polls to interact with your audience. IGTV allows you to create longer-form video content to showcase your brand’s expertise or tell compelling stories.

References • Adegoke, J. (2022). How to build a successful personal brand on LinkedIn. https://www. makeuseof.com/build-personal-brand-linkedin/ • Johnson, K. M. (2017). The importance of personal branding in social media: educating students to create and manage their personal brand. International journal of education and social science, 4(1), 21-2

Social media has become an enduring presence in our lives, offering both personal connections and professional opportunities when utilised effectively. By taking ownership of your online brand and strategically curating your social media presence, you have the potential to achieve signiﬁcant results. With careful consideration and thoughtful engagement, you can harness the power of social media to advance your professional goals. CU

Harness the power of social media to advance your professional goals. 18 | UWC CAREER UPDATE 2023

21 16

LinkedIn proﬁles with photos get 21 times more views on average

Members with more than 5 skills are 27 times more likely to appear in searches by recruiters.

Members with current positions/work experience show up to 16 times more in recruiter searches.

LIFELONG LEARNING

A for Academia THE DECISION TO PURSUE A CAREER IN ACADEMIA is a profound and personal choice that sets graduates on a path of intellectual discovery and lifelong learning.

Passion for knowledge and learning Academia provides an environment that allows an individual to immerse themselves in their chosen ﬁeld of study, engage in critical thinking, and pursue intellectual curiosity. The opportunity to explore ideas, conduct research, and contribute to the production and advancement of knowledge can be highly rewarding and fulﬁlling as it allows them to make a meaningful contribution to society.

by Mbalenhle Malamlela

Desire for intellectual autonomy While the motivations behind this decision can vary from person to person, there are common threads that weave together the stories of those who choose to embark on this scholarly journey. This article explores the intrinsic and extrinsic factors that inﬂuence the graduate’s choice to pursue a career in academia, the challenges that they come across in their career and why they chose UWC as an employer.

Academia offers a unique level of intellectual freedom that is often unmatched in other professions. Academics have the autonomy to ask challenging questions, conduct research that interests them and present new perspectives. The ability to challenge established norms and leave a lasting impact in their ﬁeld is a driving force for those who crave intellectual independence. UWC CAREER UPDATE 2023 | 19

LIFELONG LEARNING

Academia provides individuals with the freedom to focus on their research and teaching with minimal concerns about job stability. Occupational Conﬁdence While academia presents its share of challenges, it also provides a certain level of occupational conﬁdence compared to other career paths. It provides individuals with the freedom to focus on their research and teaching with minimal concerns about job stability. Academic institutions can offer long-term job opportunities and often provide a supportive framework for professional development and growth.

Mr Lwazi Ncoliwe LN works as a 3rd year Finance lecturer at UWC. He is a UWC BCom Finance graduate, currently completing his PhD in Business Science at UCT focusing on Entrepreneurship.

Mentorship and collaboration The opportunity to work alongside likeminded individuals and collaborate on research projects can be highly appealing to academics, as the academic community thrives on mentorship and collaboration whether it is within the academic space or beyond. Engaging in meaningful discussions, collaborating with colleagues, attending conferences and participating in debates form part of the academic experience. Career Update (CU) caught up with UWC Alumni to discover factors that contributed to their decision to pursue a career in academia, why they chose UWC as an employer of choice and the challenges that they foresee in the academic ﬁeld.

20 | UWC CAREER UPDATE 2023

Dr Lorato Mokwena LM holds a PhD in Linguistics from UWC. She is currently working as a linguistics lecturer and a researcher at UWC and is also the founder of Dit is ‘n Noord-Kaap ding colloquium.

What motivated you to pursue a career in academia and what do you ﬁnd most fulﬁlling about being in academia? LN

It was not the initial plan. Like any other Finance graduate, I wanted to work in the corporate sector. However, while pursuing my undergraduate studies at UWC, when it came to the academic staff, I did not see people who were like me. I did not see a black

LIFELONG LEARNING

South African lecturer and someone I could relate to and I wanted to be that ‘someone’ for other black students. Having worked as a tutor at both UWC and UCT, I realised that there is so much fulﬁllment in academia. It may not pay much but bringing light into people’s lives by teaching them something they do not know and changing people’s way of thinking is most fulﬁlling for me. LM

I have always been a nerd. This is not something that was fashionable to be as a child. After high school, I pursued journalism, but I realised that it was not me, as I prefer to contribute to the production of knowledge instead of reading someone else’s knowledge. Once I made peace with that, academia then became the obvious choice.

Why did you choose UWC as an employer? LN

At UWC, you do not constantly have to prove yourself as an academic. It is an institution that is embracing of self, which is something that other institutions do not provide. In addition, I always wanted to have a lecturer that I could relate to, and it’s satisfying for any black student to be at an institution where they will ﬁnd resonance and people alike. I wanted to change the narrative around how academics are expected to look, especially at my alma mater.

UWC is where the experts are and there are many people who specialise in my ﬁeld. Yes, there were times when I wanted to leave UWC, but I quickly realised that we had the strongest department in the country in terms of my area of research, hence my decision to stay. UWC also offers sensible beneﬁts and opportunities for growth, as many doors kept opening for me. Being familiar with the culture of UWC was a bonus.

What do you think are the current and future challenges facing academia? How do you plan to navigate them? LN

ChatGPT will be a big challenge in how academics work and this is something that affects all tertiary institutions. Yes, there are some beneﬁts to it, but it will limit how students critically analyse and how they conduct research. The aim of research is to become lost in the area of your studies and come out UWC CAREER UPDATE 2023 | 21

LIFELONG LEARNING

enlightened and informed at the end, instead of taking an easy route through the process. When it comes to navigating the challenge of ChatGPT, academics will need to ﬁnd ways to make it work by incorporating components of it into the learning experience. As academics we are quick to brush it off, instead of embracing it, similarly to the idea of online learning.

ChatGPT is already giving people headaches. It has and will continue to inﬁltrate academia and the only way to navigate it is to be knowledgeable about it and how it evolves as students will continue to use it. For example, a student was called in for plagiarism. Had the lecturer not known about this new technology and how students could misuse it, they wouldn’t have ﬁgured it out. Therefore, as academics, it is important to be curious and informed about how AI affects the academic process.

Choosing a career in academia is a deeply personal decision that stems from a passion for learning, intellectual curiosity and growth and a desire to leave a lasting impact in one’s ﬁeld. It is a path chosen by those who ﬁnd solace in the pursuit of knowledge and the joy of sharing it with others. CU

References • Harry, T; Dodd, N & Chinyamurindi, W. (2017). Using narratives to understand the motivational factors and experience of being a self-initiated academic expatriate in South Africa. SA Journal of Human Resource Management, 15(1). https://journals.co.za/doi/abs/10.4102/sajhrm. v15i0.797

ChatGPT has and will continue to inﬁltrate academia and the only way to navigate it is to be knowledgeable about it, and how it evolves, as students will continue to use it.

22 | UWC CAREER UPDATE 2023

• Portnoi, L. (2009). To be or not to be an academic: South African graduate students’ vocational choices. International Journal of Educational Development, 29(4), 406-414. https://www.sciencedirect.com/science/article/pii/ S0738059309000169

SUBTITLE

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“to have a transformative and sustainable impact through our work and actions”. To apply for our Candidate Attorney Programme, please check out our early careers page at grads.webberwentzel.com. Applications for 2025 are open and applications for our 2026 programme will open in July 2023. Kindly submit your application online to be considered.

UWC CAREER UPDATE 2023 | 23

CAREERS IN PUBLIC ADMINISTRATION

What if my ‘what if’ works? CAREER UPDATE (CU) caught up with Nozuko Hlwatika, a UWC Alumnus and currently a Manager in Economic Development at the National Economic Development and Labour Council (NEDLAC). We share insights on how her university experiences shaped her career and her journey within the public sector.

Why did you decide to pursue studies in your particular ﬁeld? Initially, I studied Business Management and Entrepreneurship at Varsity College but felt that the National Diploma was not enough, so I enrolled at UWC for a Bachelor’s Degree in Administration and majored in Public Administration and Political Sciences. I realised that I cared greatly about what was happening around me e.g. state of service delivery in poor communities and general political atmosphere in the country and more, I realised that I wanted to make a difference in communities / my country in general – B. Admin was thus the perfect choice for me.

I realised that I cared greatly about what was happening around me and that I wanted to make a difference in my communities and my country. 24 | UWC CAREER UPDATE 2023

by Nazrana Parker

CAREERS IN PUBLIC ADMINISTRATION

To what extent did your experiences at UWC assist you to build your proﬁle as an employable graduate? My career started in 2014 when I worked as a Student Assistant at the Office for Student Development (OSD/Career Services) at UWC. Here I learned various skills such as written & verbal communication, client orientation, administration and ICT. I was always willing to learn and absorbed everything with great enthusiasm. It also helped me a great deal that my supervisor was great at training people in new roles and was also a patient teacher. Everything I learnt at OSD built a strong foundation for me going forward in my career.

What were the challenges and successes in finding employment? I quickly found employment by being proactive and starting applying for jobs early in my final year of studies. My experiences as a Student Assistant at UWC gave me an advantage over other candidates who only had their degree. In my final year of studies, I applied for internships and graduate programmes to secure employment for the following year. Within a month, I received interview invitations from two organisations and was successful in both. Ultimately, I chose to work at the Academy of Science of South Africa (ASSAf) as a National Liaison Intern. I later became a Project Administrator for the African Open Science Platform (AOSP) at ASSAf. While working there, I actively searched for my next role and enrolled in a Public Administration Honours Degree at UNISA. In March 2019, I started working as an Administrator in the Advocacy Division responsible for Strategy at the Competition

Commission of South Africa and also pursued a Master’s Degree in Public Administration. While at the Commission, I came across a Coordinator position at the National Economic Development and Labour Council (NEDLAC) that aligned with my interests in Public Administration, Politics, and Economics. I applied for the role and became the Coordinator for Special Projects and Committees at NEDLAC.

Everything I learnt at OSD built a strong foundation for me going forward in my career. In 2021, I joined NEDLAC as an Economic Development Manager, responsible for managing work programmes and facilitating social dialogue on economic matters. I also took on the role of Acting Senior Manager within the Economic Unit for 10 months overseeing social dialogue and contributing to decision-making processes related to various organisational functions.

What was the impetus for you to continue with your studies post UWC? I have always enjoyed learning as it has constantly left me at a better place. In 2014, UWC had a postgraduate campaign that remains engraved in my memory, the big banner on campus read “what if your what if works?” I had always been inspired by those words and it is those very same words that form part of my inspiration for my PhD studies now that I have completed my Master’s Degree in Public Administration Cum Laude. I will soon commence my PhD in Political Science at Wayne State University in the United States of America (USA). UWC CAREER UPDATE 2023 | 25

CAREERS IN PUBLIC ADMINISTRATION

Recently, I underwent a Clifton Strengths Assessment which revealed my Top 5 strengths, and at the very top of that list was “learner.” This outcome didn’t surprise me, considering my strong inclination to seek knowledge both inside and outside of academic settings. Additionally, I have observed that individuals who pursue further education tend to possess a greater competitive edge in the job market and within their professional environments. There is a certain transformative aspect to being a postgraduate student that cultivates a different mindset and often leads to making more informed decisions.

also a 2022 Public Service Fellow at Futurelect, an Apolitical Academy – a programme designed to train young ethical leaders from Sub-Saharan Africa who wish to be leaders in Politics or Governance. CU

What career advice would you give Public Administration students to prepare for a career in a post pandemic world? Be innovative, ﬂexible and adaptable while still maintaining the highest of standards in your studies and practise. Go beyond your theoretical knowledge or position! Apply for travel scholarships & fellowships and participate in academic conferences – these contribute immensely to your development. I had the pleasure of presenting my Master’s research at different academic conferences and by the time I graduated I published two research papers. This proactiveness has also led to my selection as a Mandela Washington Fellow who was placed under the Public Management Track at Wayne State University, USA. In the same year, I was also selected as an Atlantic Dialogues Emerging Leader (ADEL), a fellowship that took me to Morocco to be trained further on leadership skills and all things related to public policy. Finally, I was 26 | UWC CAREER UPDATE 2023

Success in the working world is not just about the type of qualiﬁcation that you have. It is about what you do with the knowledge, how you use it, and how much effort you place on your own development. Opportunities are endless if you are proactive!

CHANGING STUDY COURSES

From detour to destination The power of changing courses

by Bridgetti Mashabane and Azizipho Ndzimela

EMBARKING ON THE PATH OF TERTIARY STUDIES is a profound and enlightening experience, one that often leads us to new personal discoveries. As we evolve and grow, our academic interests and passions may shift, prompting us to re-evaluate our course of study. The decision to change academic courses is a signiﬁcant breakthrough, accompanied by a mixture of excitement, apprehension, and a desire for personal growth. In this article, we delve into the transformative journey of changing courses, exploring the motivation behind decisions, the challenges encountered, and the rewards that await those brave enough to embrace the unknown.

Factors that inﬂuence students’ decision to change their course ì Lack of interest in the current ﬁeld of study: Realising that your initial choice doesn’t align with your passion, skills, or long-term goals, prompting you to explore other options.

ì Personal growth: As you grow and develop you might consider changing courses to pursue new areas of personal interests or to acquire different skills. ì Academic difficulties: Difficulties in managing the course material can provoke the need to explore an alternative course that is better suited to your academic abilities/strengths. ì Guidance and mentorship: Mentors, professors or career counsellors might suggest alternative courses that better match your career goals. ì Change in personal circumstances: Change in your ﬁnancial position, family responsibilities, health or relocation might persuade you to change courses. ì Future job market: The evolving nature of the job market may inﬂuence you to switch courses to align yourself with emerging industries or professions. UWC CAREER UPDATE 2023 | 27

CHANGING STUDY COURSES

ì Desire for a new challenge: Feeling that your current course isn’t intellectually stimulating enough may prompt you to seek a course that offers a more rigorous curriculum.

What inﬂuenced you to enrol for the ﬁrst course? SB

My primary motivation was simply to make my parents proud. Throughout high school, I was incredibly excited about the prospect of studying pharmacy and becoming a pharmacist. However, at that time, I was unaware that this dream wasn’t truly my own; it had been inherited from my parents. I realise now that I entered university with a mindset shaped by my high school years, striving to become the person my parents desired. Regrettably, I didn’t give much thought to my own aspirations and what truly brings me happiness.

I decided to pursue LLB due to my interest in South African Law. This came after witnessing my father, a liquor trader, suffer the loss of his business due to frequent seizures of the liquor by the South African National Defence Force (SANDF) and South African Police Services (SAPS). I believed that this course could equip me with the knowledge to help fellow citizens, ensuring that they wouldn’t face injustice.

Career Update (CU) reached out to former UWC students who made transformative changes in their academic journey.

Saarah Booley SB a former UWC Pharmacy student who switched courses in her ﬁnal year to pursue a career in User Experience (UX) Design and enrolled in a programme offered by the Interaction Design Foundation, an online design school.

What inﬂuenced you to change courses? SB

Luzuko Maneli LM a former UWC LLB student who dropped out in his ﬁrst year to pursue a career as a Police Officer. Through his work as a Police Officer he was awarded a bursary to study Bachelor of Arts in Police Science through UNISA. 28 | UWC CAREER UPDATE 2023

Studying Pharmacy brought me immense joy; however, there came a pivotal moment when every effort felt like a setback, leaving me drained and weary. Then, in the midst of the COVID pandemic, I stumbled upon an article that unexpectedly resonated with my situation and introduced me to the world of UX design. The article shared

CHANGING STUDY COURSES

the story of a woman who, much like myself, had diverged from a chemistry background and successfully transitioned into a tech role, eventually rising to become a team lead. I discovered striking parallels between her journey and mine, igniting a realisation that if she could undergo such a transformation, so could I. Our shared experiences and interests prompted me to ask myself, “Why not?”. Fueled by this newfound inspiration, I delved into extensive research to comprehend the prerequisites for entering the ﬁeld of UX design. Since then, I have never looked back and continue to pursue this new path wholeheartedly. LM

The initial challenge was garnering support, as I am someone who seeks validation. With my inherent insecurities and the signiﬁcant life change I was undertaking, having the encouragement and backing of others would have made me feel more conﬁdent and less lonely. Additionally, the fear of potential failure loomed over me and I wondered how my mental state would be affected if I were to encounter setbacks. While I

The difficulties primarily centred on the inadequate communication and misunderstanding the ﬁnancial obligations, and possible blacklisting that come with this decision.

Was this the best decision for you and your career? SB

Without a doubt, embarking on this journey has allowed me to discover untapped capabilities and aspects of my personality. It has expanded my knowledge in marketing, advertising, and communication, which are skills I previously considered as trivial and seemingly accessible to anyone. However, I have come to realise that mastering these skills requires a level of expertise that can set one apart.

It was the best decision for me and despite facing numerous adversities, my determination to be successful and achieve my career goals remains steadfast. Challenges are an inevitable part of life, and surrendering my aspirations is not an option for me.

My decision was primarily driven by severe ﬁnancial difficulties as I struggled to afford basic necessities. Since my father was unable to provide ﬁnancial support, I had to explore alternative paths to pursue my career goal while earning an income, and becoming a Police Officer emerged as the next viable option.

What were the challenges faced when changing courses? SB

could manage the lack of resources, I had to navigate the absence of support from loved ones for a considerable period. It was a difficult and isolating experience, leaving me feeling misunderstood and emotionally distant from those around me.

What advice would you give to a student who is considering changing courses? SB

Begin by truly understanding yourself, by taking the time to reﬂect and discover your own identity. Next, UWC CAREER UPDATE 2023 | 29

CHANGING STUDY COURSES

envision the person you aspire to become and align your actions and goals accordingly. Once you have a clear understanding, formulate personalised plans to achieve your aspirations and remember, each plan will be unique, so carefully consider the pros and cons. Ask yourself, “will this path bring me happiness and fulfilment?” While everyday contentment is not a necessity, envision yourself in ten years’ time, “will I be satisfied with the life I have built? Will I love what I do and not feel emotionally drained?” Engage in thorough research—beyond fleeting TikTok videos—and watch YouTube videos, read articles, and engage with experts in your desired field. Gather valuable insights to inform your decisionmaking process. LM

Your imagination is not confined or restricted. The journey to success is extensive, similarly to constructing a home that endures for a substantial period of time. It is not accomplished overnight, but rather built gradually. It’s important to note that changing courses is a significant decision, and careful consideration should be given to factors such as credit transfers, course availability, financial implications, and potential delays in graduation. Seek advice and make an informed decision. CU

30 | UWC CAREER UPDATE 2023

Course Changing Tips by Leanne Christians

Consult your faculty academic advisor. Academic advisors provide comprehensive support such as information and resources; and personalised advice to ensure that you make well-informed decisions that align with your academic, career, and personal goals.

Do your research. Although certain careers may appear captivating onscreen, their real-life counterparts might be less enthralling. It is advisable to gain firsthand experience by job shadowing or volunteering in the particular career field before making a definitive decision. This offers you a realistic glimpse into the day-to-day aspects of the profession.

Play to your skills and interests. If you ﬁnd yourself pursuing a particular degree primarily due to external inﬂuences, it is crucial to invest time in identifying your own passions, interests, and areas where you excel. Assess whether a change is necessary, or if your current degree can be leveraged as a supplementary source of income alongside another pursuit aligned with your true interests.

Utilise campus resources. Changing courses is a decision that family may struggle to comprehend or fully endorse which can have a negative impact on your mental well-being. To navigate these feelings, book a session with a campus counsellor at csss@uwc.ac.za or use the UWC student counselling toll-free helpline available 24/7: 0800 222 333.

SUBTITLE

Be a Part of The New Equation Today's challenges are unlike any we've experienced before. They require something more than the expected. An innovative combination of expertise and technologies. People who bring their full humanity to every opportunity. The imagination to see things from different SHUVSHFWLYHV $QG WKH UHVSRQVLELOLW\ WR ĠOWHU LW WKURXJK XQZDYHULQJ REMHFWLYLW\ 7R EXLOG LQWHJULW\ DQG FRQĠGHQFH LQ WKH FDSLWDO PDUNHWV ZH EULQJ WKLV ZD\ RI WKLQNLQJ WR every challenge. It's where ideas step out of the ordinary and take shape as solutions that lead the way. This is how we build trust and create sustained outcomes. It's what sets PwC apart - and it's the reason our clients and stakeholders have trust in tomorrow.

This is The New Equation. Come create a career that matters. Where you know your uniqueness and innovation are valued. -RLQ XV DV ZH OLYH RXU YDOXHV LQ DOO WKDW ZH GR VKDULQJ RXU NQRZOHGJH DQG LQVLJKWV ZLWK RXU SHRSOH RXU FOLHQWV DQG RXU FRPPXQLW\ Visit our website and explore bursaries and careers at PwC. www.pwc.co.za/careers

COMMUNICATION SKILLS

Crafting an Elevator Pitch A Step-by-Step Guide by Mbalenhle Malamlela

What is an elevator pitch? WHETHER YOU ARE A GRADUATE LOOKING TO IMPRESS potential employers, an entrepreneur seeking investors or a professional trying to make a lasting impression, crafting a captivating elevator pitch is a valuable skill to possess. This article explains the purpose of an elevator pitch and provides a comprehensive guide on how to create one that captures attention, conveys your value and leaves a lasting impact. 32 | UWC CAREER UPDATE 2023

An elevator pitch is a brief, concise and compelling summary of who you are, what you do and the value you offer. The name comes from the idea of delivering your pitch within the span of an elevator ride, which is typically 30 seconds to 2 minutes long. The goal is to engage your audience, generate interest and start a meaningful conversation, and it should be tailored to the speciﬁc context or audience you are addressing to ensure that it resonates with their needs or interests.

COMMUNICATION SKILLS

Holley Murchison, a renowned communication strategist, offers a six-step framework that can elevate the effectiveness of your elevator pitch.

1. Understand the context/scenario Create a strong foundation by understanding the context involved in the communication process and identify the purpose, desired outcomes, and any constraints or limitations that may exist. Understanding the context enables you to draft different elevator pitches for different scenarios by making it more relevant.

2. Deﬁne your audience It is crucial to identify and understand the individuals or groups that you aim to communicate with by tailoring your message and approach to effectively reach and engage your intended audience. This assists you in tying it into the ﬁrst step of the scenario.

Tailor your message and approach to effectively reach and engage your intended audience. 3. Response time and intention Response time focuses on the speed at which you respond; this includes being conscious of your own communication style, as well as that of the individual you are communicating with. Intention refers to examining the purpose, goals and desired outcomes of your interactions which will ensure that your communication aligns with your objectives and conveys your message successfully. Understanding your response

time and intentions helps you avoid rambling or going off track when you have limited time to make an impression.

4. Understand the question This is the importance of comprehending and clarifying the question at hand before engaging in communication. When someone poses a question, it is crucial to actively listen and pay close attention to the speaker to fully grasp what they are asking and this involves absorbing the information and seeking clarity if necessary.

When someone poses a question, it is crucial to actively listen and pay close attention to the speaker to fully grasp what they are asking. 5. Understand the heart of your story Go beyond surface-level details and uncover the underlying emotions and messages that lie at the core of your story. There are four areas to consider when you aim to persuade and inﬂuence your audience: • Background and interests: This is about your different experiences, as well as the causes and conditions that have molded you. Talk about where you are from, how your background has impacted who you are, your interests and what piqued your interest in those things. • Values and beliefs: It is the grounding principles that shape your moral compass which sets you apart from others. Talk about the alignment of your values and beliefs to those of the company and list the aspects in which your friends rely on you for. UWC CAREER UPDATE 2023 | 33

COMMUNICATION SKILLS

• Passions and aspirations: Discuss your aspirations and the actions you take to pursue them, for example, what you are studying and why. Revealing your purpose and intentions showcases your authentic self and what holds utmost signiﬁcance to you.

Career Update caught up with Garth van Rooyen who is the Manager of the Leadership and Social Responsibility department at UWC to discuss the signiﬁcance and purpose of an elevator pitch.

• Skills and achievements: These are the abilities that you hold in high regard, having attained them through diligent effort, as well as the accomplishments you have secured. It is usually a challenging area for people to express, as it can sometimes feel like bragging. There is a ﬁne balance between bragging and stating your achievements, so show the hard work behind the achievement.

This is the proof of the doing behind the dreaming.

Garth van Rooyen holds a Master’s Degree in Political Studies and is accountable for facilitating the implementation of the Emerging and Advanced Leaders Programmes at UWC.

6. Practice and reﬁne This is the iterative process of continuously honing and improving your communication skills. Write down bullet points rather than full sentences to ensure that it remains authentic and genuine instead of scripted and overly rehearsed. Practicing and reﬁning your elevator pitch allows you to deliver a concise and impactful message that effectively communicates your value and sets the stage for further interactions or opportunities.

A good elevator pitch is…

34 | UWC CAREER UPDATE 2023

Can you please explain the concept of an elevator pitch, as well as its purpose? This concept emerged from the notion of compressing a persuasive message into a concise and succinct statement that can be conveyed within a limited timeframe, typically three minutes or less. It is a brief and memorable introduction designed to potentially lead to further interviews or discussion opportunities.

SHORT

INTERESTING

30 to 120 seconds or 75-100 words

Uncover the underlying messages that lie at the core of your story.

COMMUNICATION SKILLS

Why is it important to have an effective elevator pitch? An effective elevator pitch enables us to establish meaningful connections, not only with those that we have a bond with but also potentially connect with others they might interact with. What we frequently overlook is the ability to foster signiﬁcant engagements, as it goes beyond the mere concept of generating opportunities, hence it is called our invisible PR.

What are some common mistakes/ pitfalls to avoid when creating an elevator pitch? Being paralysed by the anxiety of uncertainty regarding what to include in your pitch, as well as speaking excessively to the point where the audience loses interest.

Do not give it all away. Share just enough to entice people to connect further.

They offer a multitude of possibilities, such as the Career Xpo and Graduate Recruitment Programmes, where you can practice your elevator pitch. Furthermore, lecturers specialising in speciﬁc ﬁelds have industry connections, making it worthwhile to approach them for feedback or evaluation.

Close with an invitation and afford them an opportunity to ask questions. Mastering the elevator pitch is a valuable skill that can open doors to exciting opportunities. By incorporating Holley Murchison’s six-step framework, as well as Mr van Rooyen’s insights into your pitch development process, you can create a compelling and authentic elevator pitch that resonates with your audience. Embrace the framework, practice diligently and reﬁne your pitch to unlock potential and seize the opportunities that lie ahead. CU

References Can you share any additional tips/advice for students looking to create a standout elevator pitch?

• Murchison, H. (2019, Feb 6). Tell me about yourself - Holley Murchison on how to ﬁnd the perfect response. WePresent.

When considering that aspect, the Career Services department takes center stage.

A good elevator pitch is…

https://wepresent.wetransfer.com/stories/ tell-me-about-yourself

PERSONALISED

CONFIDENT

Tailor your message to effectively reach your intended audience.

Continuously practice and reﬁne to gain self-conﬁdence.

UWC CAREER UPDATE 2023 | 35

What sets them apart? CAREER UPDATE shares stories of graduates who have landed their ﬁrst job. We tracked them to ﬁnd out what they did during their job search and share the “beyond the box” and remarkable efforts that gave them an edge over their peers.

Nuhaa Holland BA Honours in Psychology, 2020, MA in Research Psychology, 2023 Junior Research Executive, Insight Survey I reflected on my aspirations and long-term career goals. I created a plan of action, whereby I researched and identified the different types of industries, roles and companies that align with these aspirations and career goals. I utilised my social capital by engaging with my lecturers who are professionals in their field, attended seminars, and volunteered at conferences. This networking provided valuable insights, mentorship, and potential opportunities. I updated my CV periodically and customised it for each application highlighting relevant skills, experiences and achievements for the specific position. I sent a Letter of Motivation for each application to express my passion, thorough research and aligning my skills to the needs of the company. I kept a positive mindset and treated each rejection as an opportunity for growth, learning, and improvement. So celebrate small wins along the way.

36 | UWC CAREER UPDATE 2023

WALL OF FAME

Saarah Hendricks BCom Information Systems and Management, 2020, BCom (Honours) Information Systems, 2021 Cyber Security Associate - EY The words of my lecturer “to market myself through my CV and Cover Letter” remained constant as it resonated with a tip shared by my Dad to state my “role goal” at the top of my CV. For example, Saarah Hendricks – Future Data Security Specialist and Cyber Leader. This shows recruiters that you’re not just looking for a job, but looking to build a career and gives them an idea of your career goals. This advice encouraged me to not shy away from my strengths and achievements, but make it known that I am confident in my abilities. Secondly, an often underrated tip, is the importance of making ‘small talk’. Do your homework about the interviewer (university experiences if a fellow alumnus; their qualifications and certifications, the companies they’ve worked for, and possible mutual connections), read the latest news in the industry to generate possible conversations.

Tendani Maumela BSc Computer Science, 2019 UI/UX Designer, Pragma Global While at university I strived to differentiate myself from my peers by focusing on both personal and career growth by actively pursuing various opportunities to develop myself, such as co-curricular roles, participating in vacation internships joining the UWC Women in Computer Science student Society (WiC), and enrolling in Emerging and Advanced Leadership programmes offered by the Leadership and Social Responsibility department. I also engaged with non-profit organisations to accumulate valuable work experience and refine my soft skills. This combination of technical expertise and social aptitude greatly enhanced my profile. Through my engagement, I demonstrated qualities of discipline and effective time management. Additionally, I showcased confidence, a commitment to selfimprovement, and the likelihood of possessing a strong professional and social network. I started working on building my brand in my first year of university.

UWC CAREER UPDATE 2023 | 37

WALL OF FAME

Fabian Pieterse BCom Information Systems Hons (Summa Cum Laude), 2020 Group Systems Transformation Analyst, Mediclinic International My mindset was that I was not just pursuing a BCom in Information Systems; rather I was carving a path for my future and those who looked up to me. The uphill battle to maintain academic excellence while balancing a demanding part-time job shaped me to be resilient. I managed to secure the prestigious Allan Gray Fellowship, not just as a ﬁnancial lifeline; but access to a network of industry mentors who were invaluable in my UWC CAREER UPDATE 2023 | 38 educational journey. Their guidance and my relentless determination, enabled me to graduate summa cum laude. Despite my stellar academic record, I was met with rejection and then realised the importance of customising each application. I enhanced my skills via additional courses to demonstrate my willingness to learn and adapt. LinkedIn was invaluable for ﬁnding opportunities; connecting with recruiters and preparation for interviews. I reached out directly to employees at companies, attended industry events or webinars to give me an edge in a competitive job market. This proactive approach to self-improvement assisted me to overcome adversity.

WANT TO FEATURE ON THIS WALL OF FAME IN 2024? Inform UWC Career Services of your successful employment by March 2024 and we will reach out to you. Email us at careerxplora@uwc.ac.za

38 | UWC CAREER UPDATE 2023

CO-CURRICULAR RECORD

Skill Up and Thrive! Join the Co-curricular Record by Natalie Thomas in collaboration with ODVC:SDS

AT CAREER SERVICES, we encourage you to be a holistic student. Holistic students understand that learning and growth happen in all aspects of life, not just in lecture rooms, recognising that academic success is just one aspect of their overall growth and development.

involvement goes beyond attending a workshop or training programme, but places an emphasis on demonstrable skills and attributes that have been acquired to competently undertake and fulﬁll given tasks or assignments.

The University of the Western Cape has relaunched its Co-curricular Record (CCR). It is designed to recognise students’ active participation in various co-curricular activities. The CCR platform enables UWC students to apply for official recognition of their co-curricular involvement. The focus of co-curricular

These attributes are intended to prepare students as critical and responsible citizens, contributing to the social and economic wellbeing of students on campus and with broader focus on society.

UWC CAREER UPDATE 2023 | 39

CO-CURRICULAR RECORD

CCR programmes/projects you may apply for: Academic Support Administration Development Advanced Leadership Programme

Co-curricular recognition currently focuses on campus-based programmes and projects, alongside other meritorious and academic achievements. You may contact the relevant departments to get involved: • Residential Services • Career Services • Centre for Student Support Services • Office of the Deputy Vice Chancellor: Student Development and Support For more information and how to apply, also visit: https://www.uwc.ac.za/campus-life/ student-development-support/cocurricular CU 40 | UWC CAREER UPDATE 2023

Community Building and Cultural Life Entrepreneurship Leadership Development Psycho-Social and Learning Living Support Sports Administration Training Programmes Sports Leadership Achievements Sports Speciﬁc Achievements Student Leadership Incubator Programme

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APPLICATIONS ARE OPEN To apply to complete WƌĂĐƟĐĂů sŽĐĂƟŽŶĂů dƌĂŝŶŝŶŐ Žƌ ƚŽ ƉĂƌƟĐŝƉĂƚĞ ŝŶ ŽŶĞ ŽĨ ŽƵƌ sĂĐĂƟŽŶ WƌŽŐƌĂŵŵĞƐ, please ŝŶĐůƵĚĞ ƚŚĞ ĨŽůůŽǁŝŶŐ ĚŽĐƵŵĞŶƚƐ͗

• LETTER OF MOTIVATION • A COMPREHENSIVE CV • FULL ACADEMIC TRANSCRIPT • MATRIC CERTIFICATE • COPY OF ID DOCUMENT • ONE REFERENCE LETTER Use the following link: ŚƩƉƐ͗ͬͬǁǁǁ͘ĞŶƐĂĨƌŝĐĂ͘ĐŽŵͬƚƌĂŝŶĞĞƐͬ ƚŽ ĐŽŵƉůĞƚĞ ƚŚĞ ĂƉƉůŝĐĂƟŽŶ ĂŶĚ ƵƉůŽĂĚ ǇŽƵƌ ĚŽĐƵŵĞŶƚƐ

UWC CAREER UPDATE 2023 | 41

CAREERS IN SOCIAL MEDIA

Unleash your potential How to build a successful career in social media What is a social media content creator?

by Imrah Dramat

Social media content creators are individuals who use writing, graphic design, and visual storytelling to make topics relatable and interesting to their audience, often through social media platforms such as YouTube, Instagram, Facebook and Twitter. It is the new era of entrepreneurship as people are realizing that they can take more control of their careers by becoming content creators.

CAREERS IN SOCIAL MEDIA

What don’t they tell you about being a social media content creator? Blake Michael, an entrepreneur, content creator and author for Forbes magazine states that content creation is often viewed as a simple job due to the wide accessibility of social media, but there is much that is unknown about the profession.

Who can become a content creator? Anyone. If you have access to an internetconnected device that has a decent camera, you can start your content creation journey. Career Update caught up with UWC Alumni turned content creators Ivyn Sambo and Jesmé Swartz to learn about content creation as a new career.

It can be a full-time job! For many, content creation often begins as a side hustle, however, if you want to make it your career you’ll need to treat it like a full-time job with full-time responsibilities.

Results don’t happen overnight! Many content creators start their journey with one viral post but this doesn’t necessarily equal overnight success. Build a strong brand to attract a loyal audience that engages with your content to create sustainable, consistent success.

It’s more than just visual content!

Ivyn Sambo IS LLM Candidate - Law, State and Multilevel Government, Graduate Lecturing Assistant (GLA), Financial Education Content Creator and Podcaster. Brands worked with: KFC, Binance, 22Seven, MTN, Sanlam, ThinkMarkets, and Standard Bank.

Being a content creator requires awareness and knowledge of: Research and conceptualisation Design 3 Content and social media trends 4 Photography and videography 5 Photo and video editing 6 Search engine optimization (SEO) 7 Social media management 1

The development and reﬁnement of these skills requires dedication and commitment in order to enhance your brand.

Jesmé Swartz JS MA Candidate – Anthropology, content creator, musician, hairstylist, makeup artist and TV presenter. Brands worked with: KykNET, Vodacom, Mr Price, Lipton Ice Tea, FOMO App, VIA TV and Kuier Magazine. UWC CAREER UPDATE 2023 | 43

CAREERS IN SOCIAL MEDIA

What inspired / motivated you to delve into a career as a content creator? IS

JS JS:

Initially, I considered it to be more of a side gig or hobby, but now its grown into a bonafide business. I have an extroverted personality and love talking to people about things that I am interested in – like finance. The income was a bonus. I was also motivated to take content creation seriously when I realized that I was one of the first South African, male, young and, black content creators in SA. I was inspired to become a content creator the moment I realised that social media is a space where people could be reached globally. As an extrovert, social media and content creation has made it easier for me to entertain and put a smile on people’s faces.

What are some of the most exciting parts of being a content creator? IS

Travelling – I have been to almost every province in SA; interacting and networking with people in my ﬁeld and industry, attending events and receiving ‘PR packages’.

Constantly challenging my creativity allows me to create ‘fresh’ content and is an opportunity to be unique. There is also a thrill in being vulnerable and not knowing how your content will be perceived by your audience.

What are some of the challenges of being a content creator? IS

Total number of internet users in South Africa: 43.48 million (72.3%) SOUTH AFRICAN POPULATION IN 2023: 60.14 MILLION

Twitter users

60,3%

WhatsApp users Instagram users

93,3%

87,2%

70,5%

47,6%

44,0%

69,9%

TikTok users

44 | UWC CAREER UPDATE 2023

Content creation can also affect your mental health because you are on a public platform and open to scrutiny.

Pinterest users LinkedIn users

Facebook users

Time-management, especially as I am a LLM candidate and GLA. Content creation takes time as you need to research, record your content, ﬁnd out if anything you’re using is copywritten and then copyright your own content. Other challenges include expenses such as data, load shedding, proper equipment and traveling costs. Content creation can also affect your mental health because you are on a public platform and open to scrutiny.

It was difficult to accept that the amount of likes and views on my content would ﬂuctuate. Although there is an element of excitement in being vulnerable, it can also prove to

CAREERS IN SOCIAL MEDIA

content is created in the country is no easy task. Despite the presence of numerous talented ‘small’ content creators who are doing amazing work, they often go unnoticed as they do not conform to the norms of content creation in SA.

From the skills that you developed during your studies, which of these have you implemented in your career as a content creator? IS

be a challenge when it involves opening up to unfamiliar individuals. It’s also challenging to exercise mindfulness towards others and ensure that your content does not cause harm or distress to anyone.

Do you think it’s more difficult to become a content creator in South Africa than other countries? IS

JS JS:

Despite the aforementioned challenges, creating niche-based content in SA can be easier due to the lack thereof. However, there are many niche’s and they are constantly evolving and as students and young professionals you need to keep up to date with the trends. Yes, navigating content creation in South Africa can be challenging as the potential for criticism from South Africans can feel overwhelming. Breaking away from the traditional way

Contract drafting - to ensure clarity, negotiate with brands, protect intellectual property, define financial arrangements, manage confidentiality and reduce legal risks. It serves as a crucial tool to establish a solid foundation for successful collaborations and professional relationships in the content creation industry.

Navigating content creation in South Africa can be challenging as the potential for criticism from South Africans can feel overwhelming. JS JS:

Applying the principles of anthropological thinking has afforded me valuable insights into diverse cultures and communities, enabling me to develop inclusive content. Engaging in academic writing, particularly when crafting essays that involved conveying others’ narratives, heightened my sensitivity towards the content I create on social media. It compelled me to reﬂect on and challenge my own ethical considerations.

UWC CAREER UPDATE 2023 | 45

CAREERS IN SOCIAL MEDIA

In your opinion, is content creation a booming industry for fellow UWC alum and future graduates? IS IS:

Yes. There is so much to be done in terms of niche content. Data prices are decreasing which means that content creation will become more accessible in SA, and creators will be able to reach a more diverse audience.

JS JS:

Yes. There are so many ways that graduates can use content creation and social media in the right way.

What advice would you give to graduates and future content creators? IS IS:

Understand your audience and treat content creation as a profession as you become a brand and business. Turn your content creation into a sustainable source of income and collaborate with other content creators, not only through videos but networking with creators in other niche’s as well.

JS JS:

We live in a world where conforming is the norm so be authentic. Be yourself and the right people will ﬁnd you because the real superstars are those that are unique. When we leave university we step away with so much knowledge (beyond our degrees) and have much capacity as graduates. While at university our way of thinking evolves signiﬁcantly where what we thought to be nonfunctional information could be developed into great ideas. CU

Build a strong brand to attract a loyal audience that engages with your content to create sustainable, consistent success. BLAKE MICHAEL, ENTREPRENEUR, CONTENT CREATOR AND AUTHOR FOR FORBES MAGAZINE

So, are you willing to navigate this new career path? Connect with Ivyn Investment Content with Ivyn Sambo @ivynsambo @IvynSambo @ivynsambo Ivyn Sambo - The Student Investor The Student Investor with Ivyn Sambo Connect with Jesmé JESMÉ @jesmeswartz @jesmemusic @jesmeswartz JESMÉ Catch Jesmé on ‘Africa from Within’ season 2, on SABC 2!

46 | UWC CAREER UPDATE 2023

NETWORKING STRATEGIES

Building connections for success

Making genuine connections is important for your professional development. This article explores the effective networking strategies that can assist students to maximise their connections, identify developmental areas and unlock their professional opportunities. Let’s dive in and ﬁnd out how to identify your social capital.

by Mahir Samodien BUILDING AN EFFECTIVE PROFESSIONAL NETWORK is essential for a fulﬁlling career in the current competitive job market.

Cultivate your connections As a student, your connections on campus with friends, colleagues, alumni, and staff form part of the crucial social capital that UWC CAREER UPDATE 2023 | 47

NETWORKING STRATEGIES

builds the foundation for your professional network. It’s the small talk and relationships you build that might lead to a new possibility. Wherever it may be, a meaningful conversation about your career goals can result in a ‘Have you considered this?’ ‘Or why dont you apply for this?’ response. Be eager to engage in lectures, open to make new friends and ask questions. The idea is to be intentional in your conversations and build meaningful relationships. The person you engage with might know more about the industry you are interested in; assist you in gaining access to mentoring possibilities, hidden job markets that may not be publicly listed, and job recommendations. SEE PAGE 32 FOR MORE INFORMATION ON HOW TO CRAFT AN ELEVATOR PITCH.

Participate beyond the classroom As a university student, participating in part-time work, sport, co-curricular and voluntary activities, has several advantages as it increases your value as a well-rounded

Information on the Career Xplora portal is easily accessible, and students can explore their employer directory, be informed about career fairs, graduate recruitment events on campus, opportunities and job search resources. graduate. These engagements hone your skills in leadership, teamwork, communication, problem-solving, time management, etc. In this way you expand your network within your ﬁeld of interest and connect with like-minded individuals whilst obtaining your degree. SEE PAGE 39 TO LOOK AT SOME OF THE OPPORTUNITIES AVAILABLE TO UWC STUDENTS.

Engage with your UWC Career Services

Participating in part-time work, sport, co-curricular and voluntary activities increases your value as a well-rounded graduate. 48 | UWC CAREER UPDATE 2023

UWC Career Services provides great networking opportunities for students. The department also hosts the annual Student Orientation Programme allowing senior students to apply to become a Peer

NETWORKING STRATEGIES

Engaging with industry-specific groups and communities online allows you to connect with like-minded individuals, participate in discussions, and build valuable relationships. If you do not have a LinkedIn profile, watch the webinars on UWC Career Xplora or attend the ‘How to maximise your LinkedIn profile’ workshop.

Facilitator, and new students to connect with classmates, which is the perfect start to getting involved in opportunities on campus and acquiring the skills mentioned earlier. UWC Career Xplora portal is a great starting point to engage with industry. Information is easily accessible, and students can explore their employer directory, be informed about career fairs, graduate recruitment events on campus, opportunities and job search resources. Career fairs and graduate recruitment events are great platforms to engage with industry professionals. Research the company (via your employer directory) before attending the event, have your elevator pitch ready as well as relevant questions, so that you can approach the representatives with conﬁdence and thereby leave a positive impression.

An active online presence allows you to ‘BRAND’ yourself effectively. When your online profile reflects professionalism, passion, and expertise, others are more likely to vouch for your abilities and recommend you for opportunities. Recruiters do check out your LinkedIn profile to determine how you present yourself beyond your CV and if there is consistency in your brand. Having an effective online presence with a consistent brand does improve your visibility and the attention of talent seekers. If you do not have a LinkedIn profile, do watch the webinars on UWC Career Xplora or attend the ‘How to maximise your LinkedIn profile’ workshop. We hope we have convinced you to broaden your network and improve your career prospects by putting into practise effective these networking strategies throughout your academic career. CU Search

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Social media platforms such as LinkedIn are a great way to build and maintain your network. It provides an opportunity for you to showcase your skills, qualiﬁcations, and accomplishments, making it easier for you to engage with others.

Connect

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Social media platforms such as LinkedIn are a great way to build and maintain your network. UWC CAREER UPDATE 2023 | 49

ENGAGING WITH RECRUITERS

How to engage with recruiters at a Networking Event by Mahir Samodien

Do’s Introduce yourself: Best prepare an elevator pitch: a 30-second explanation of who you are and what you’ve done. A great pitch should tell the recruiter your career interests, summarise your experience and capture their interest. Try to keep your conversations short but meaningful especially when there are other students waiting to engage with the recruiter. Network with Alumni. Talk to as many companies as possible. Remember, ﬁrst impressions last; be conﬁdent and enthusiastic. Show that you have done your research on the company.

50 | UWC CAREER UPDATE 2023

Company culture and work environment How would you describe the company culture at your office? How do you develop employees inside your company? What are the duties of a typical work day? What are some of the challenges you’ve faced in your current role?

Job opportunities What kind of job opportunities are available for students with a background in [your university major]? What is a typical entry-level position for university graduates at your company? What do graduate trainees enjoy about their work?

ENGAGING WITH RECRUITERS

Remember to… Thank the company representative for the chat. Ask if you can connect with them on LinkedIn or request their company social media handles. You can also follow up with the recruiter you spoke to and reiterate your interest in the company and/or position.

Application process Which traits and skills do you look for in applicants for this job/or in any graduate programme? What kind of assessment should I prepare for as an applicant for this position? Ask about the closing dates for applications.

Dont’s Getting to know more about the company How do you see the company growing in ﬁve years? What do you like/dislike about the company? What opportunities for growth are there in the company? Ask about something interesting that you read about the company. Ask about notable staff and achievements/awards.

Ask the company what they do - you should have researched this prior to the Xpo. Take phone calls and text while talking to representatives. Ask about salary and beneﬁts. Grab freebies and walk away. CU

Need assistance with your job search? Attend job search skills workshops. Visit Career Services. Use CareerXplora. http://uwc-csm.symplicity.com/students

UWC CAREER UPDATE 2023 | 51

CHATGPT AND JOB SEARCH

Using ChatGPT for your Job Search BY NOW, YOU MUST HAVE HEARD OF THE TERM ‘CHATGPT’, the advanced conversational chatbot which has taken the world by storm. Chat Generative Pre-trained Transformers (GPT) is artiﬁcial intelligence (AI) capable of discussing topics. It provides a ‘more humanised’ response compared to ‘googling’. ChatGPT provides an interesting twist to job search practises which this article unpacks. At Career Services, we encourage you to adopt a strategic approach to your job search. When drafting your job search documents, tailor it to the speciﬁc job

52 | UWC CAREER UPDATE 2023

by Natalie Thomas

opportunity and organisation. ChatGPT can assist you with your job search and your interview preparation. Although this AI is a great resource, we strongly advise caution. The AI does not know anything about YOU or what you have accomplished and cannot provide responses which highlight your strengths and experience. ChatGPT can create a CV or Letter of Motivation but you would still need to put in the work to customise and brand it as YOU . Try to stay away from prompting a ‘draft’ or ‘example’ of, rather ask ‘explain’ or ‘describe’, this will help you to elaborate your real experiences into your job search documents succinctly.

CHATGPT AND JOB SEARCH

Career Services (CS) asked ChatGPT some student job search questions and these were the results:

How to start my job search?

6. Prepare for interviews. If you are invited for an interview, research the company and the position, and practice answering common interview questions.

Great question! Here are some tips to start your job search:

I hope these tips help you start your job search. Good luck!

1. Identify your skills, interests, and values. Make a list of your strengths, what you enjoy doing, and what is important to you in a job. 2. Create a resume and cover letter. Your resume should highlight your skills and accomplishments, and your cover letter should explain why you are interested in the job and why you are a good ﬁt. 3. Use online job boards and company websites to search for job openings. You can also reach out to your network to see if anyone knows of any job opportunities.

What is the beneﬁt of a personal statement? A personal statement can bring several beneﬁts, such as:

1. It can set you apart from other applicants: A well-written personal statement can make you stand out to the admissions committee or employer and increase your chances of being selected. 2. It allows you to showcase your strengths: A personal statement gives you the opportunity to highlight your achievements, skills, and experiences that make you a strong candidate.

AI encourages you to use your campus career services! 4. Customise your resume and cover letter for each job you apply for. Make sure to tailor your application materials to the speciﬁc job and company. 5. Apply for jobs and follow up. Once you ﬁnd a job opening that interests you, submit your application and follow up with the company to show your interest.

UWC CAREER UPDATE 2023 | 53

CHATGPT AND JOB SEARCH

2. Network with other professionals in the field. Attend conferences or join professional organisations and participate in online forums related to linguistics. This can help you make connections with other professionals and learn about job opportunities. 3. It helps you clarify your goals: Writing a personal statement requires you to reflect on your experiences and future goals, helping you gain clarity on your career aspirations. 4. It can boost your confidence: Completing a well-written personal statement can help you feel more confident in your abilities and choices, which can be beneficial in interviews and other professional situations. Overall, a personal statement can be a valuable tool for presenting yourself in a positive light and demonstrating why you are the best candidate for a particular opportunity. CS

How to ﬁnd a job in Linguistics? Great question! There are several ways you can ﬁnd a job in linguistics. Here are a few suggestions:

1. Check online job boards like Indeed, Glassdoor, and LinkedIn for linguistics-related job postings. You can also create a proﬁle on these websites and set up job alerts to get notiﬁed when new jobs are posted.

54 | UWC CAREER UPDATE 2023

3. Consider internships or research opportunities in linguistics. Many universities and research institutes offer internship programmes and research opportunities for linguistics students. This can help you gain experience in the field and build your resumé. 4. Look for jobs in related fields such as education, publishing, and technology. Many companies hire linguists to work on languagerelated projects such as translation, language learning, and speech recognition. I hope these suggestions help you find a job in linguistics! Let me know if you have any other questions. CS

Provide Interview Questions for a Job in Business Management. Sure, here are a few interview questions you can ask a candidate for a business management job:

1. Can you give us an example of your experience in managing a team? How did you handle conﬂicts and motivate team members?

CHATGPT AND JOB SEARCH

2. What is your approach to setting goals and achieving them? Can you give us an example of a time when you had to adjust your plan to meet a goal? 3. How do you stay up-to-date with industry trends and developments? Can you tell us about a recent project or initiative you led that was informed by market research or industry analysis? 4. Tell us about a time when you had to make a difficult decision related to ﬁnancial management or budgeting. How did you approach the situation and what was the outcome? 5. What is your experience with project management? Can you walk us through your process for planning and executing a project from start to ﬁnish?

6. How do you prioritise tasks and manage your time effectively? Can you give us an example of a time when you had to balance multiple competing priorities and how you handled it? 7. Tell us about a time when you had to resolve a conﬂict with a client or stakeholder. How did you approach the situation and what was the outcome? 8. Can you describe your leadership style?

Try some yourself by prompting Try to be as speciﬁc as possible but remember to edit: What is a curriculum vitae? What can I do to prepare for a job interview? How to write a letter of motivation? Explain how to motivate my suitability for an internship. Describe how to conduct company research for a job interview.

Enjoy using this innovative resource (and others like it) in your job search journey. CU

UWC CAREER UPDATE 2023 | 55

PROFESSIONAL CORRESPONDENCE

Crafting an effective and professional correspondence to recruiters by Bridgetti Mashabane

WHEN WRITING TO A RECRUITER, you have an opportunity to make a positive impression. So take the time to carefully draft your message and ensure it effectively communicates your professionalism, qualiﬁcations and interest in the role and organisation. This article guides you through the process of drafting a professional and impactful correspondence to recruiters.

Key points to consider • Purpose and clarity: Be concise and to the point. Clearly state the purpose of your communication upfront,

56 | UWC CAREER UPDATE 2023

whether you’re applying for a speciﬁc job, expressing your interest in the company, or seeking general career advice. • Professional tone and language: Use a professional and courteous tone throughout your communication by avoiding informal language, slang, or overly casual expressions. • Proper formatting: Use a professional email format and follow any speciﬁc instructions provided by the recruiter. Include a subject line that clearly indicates the purpose of your email and add the reference number if provided.

PROFESSIONAL CORRESPONDENCE

• Personalise your message: Tailor your message to the speciﬁc recruiter or company. Address the recipient by name if possible, and mention any relevant details about the job posting, company, or industry to show that you’ve done your research. • Avoid spelling and grammatical errors: To maintain a professional image, it is essential to proofread your email and seek assistance from others to ensure that it is error-free in terms of grammar and spelling. • Concise job search documents: Attach a well-structured and concise PDF version CV and Letter of Motivation incorporating your relevant experience, education, skills, and contact information.

• Follow instructions: Adhere to any instructions provided by the recruiter regarding the application process and submit all requested documents promptly. • Professional contact information: Avoid using email addresses or usernames that appear unprofessional and provide your student/professional email address and phone number in your communication instead. • Polite closing: End your message with a polite and professional closing, such as “Sincerely”, “Best regards”, or “Thank you for your time”, add your name and include your contact information.

Effective suggested formats Sending out your application Job Application

To:

name surname.co.za

Subject:

Job Application for [Position Title & reference number if applicable]

Dear [Company Representative Name] or [Company’s Name], I am writing to express my interest in the [Position Title] at [Company Name], as advertised on [Source of Job Listing]. I am [State qualifications or what you are currently studying and where] with [Highlight your relevant experience, skills, and accomplishments, try to link this to the role requirements]. With my skills and qualifications, I believe I would be a valuable asset to your team as I will [demonstrate your ability to contribute to the company’s goals and mention any specific aspects of the company’s culture, values, or projects that resonate with you]. Attached find my CV & Letter of Motivation for your perusal. Thank you for your time and consideration for this position, and I look forward to hearing from you soon. Sincerely, [Your Full Name] [Your Contact Information]

Send

Save

Cancel

UWC CAREER UPDATE 2023 | 57

PROFESSIONAL CORRESPONDENCE

Following up on your application Follow up on your application at least two weeks post the application deadline. Following up on your application

To:

name surname.co.za

Subject:

Follow-up on Application for [Position Title & reference number if applicable]

Dear [Company Representative Name] I hope this email finds you well. I am writing to follow up on the status of my application for the [Position Title] at [Company Name], which I submitted on [Date of Application]. [Express your continued interest in the position and enthusiasm for an interview/joining the company. If applicable also refer to any conversations or interviews you may have had during the application process]. If there is any additional information or documentation you require to further evaluate my candidacy, please let me know. [Express your eagerness to move forward in the selection process and contribute to the company’s success]. Thank you for your time and consideration for this position, and I look forward to hearing from you. Sincerely, [Your Full Name] [Your Contact Information]

Send

Save

Cancel

How to accept an interview invitation interview invitation

To:

name surname.co.za

Subject:

Acceptance of Interview Invitation for [Position Title & reference number if applicable]

Dear [Company Representative Name] Thank you for extending the opportunity for an interview for the [Position Title] at [Company Name]. I am delighted to accept your invitation and look forward to discussing my application further. I am available as scheduled and confirm my attendance for the interview on [Date, Time, and Place of interview]. Thank you once again for considering my application and I look forward to meeting you on [Date of interview]. Sincerely, [Your Full Name] [Your Contact Information]

Send

58 | UWC CAREER UPDATE 2023

Save

Cancel

PROFESSIONAL CORRESPONDENCE

How to accept or reject an offer of employment Acceptance of Job Offer

To:

name surname.co.za

Subject:

Acceptance of Job Offer

Dear [Company Representative Name] I hope this email finds you well. I hereby formally accept the offer of employment for the position of [Position Title] at [Company Name]. I am thrilled to accept the offer and join your esteemed organisation. I accept the position with a start date of [Start Date]. I appreciate the [Mention specific aspects of the role, company culture, or values that resonate with you and reaffirm your commitment to performing at your best]. Please let me know if there are [Inquire about any additional paperwork or formalities required before your start date and ask if there are any specific preparations you should make in advance of joining the company]. Thank you once again for extending this opportunity to me. I am truly honored to be joining [Company Name] and I look forward to contributing to its continued success. Sincerely, [Your Full Name] [Your Contact Information]

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Declining Job Offer

To:

name surname.co.za

Subject:

Declining Job Offer

Dear [Company Representative Name] I appreciate the time and effort invested in considering my application and extending an offer for the position of [Position Title] at [Company Name]. After careful consideration, I have decided to decline the offer. I want to express my sincere gratitude for the opportunity to be considered for the role and for the positive experience I had throughout the application process. The interactions with the team and the insights gained during our conversations were truly valuable. After evaluating [If comfortable, provide a brief and polite explanation for your decision and focus on personal factors or career goals that influenced your decision rather than criticizing the company or the offer itself ]. Thank you once again for the offer and for considering me as a candidate. I wish you [offer well wishes for their future endeavors and express confidence in their ability to find a suitable candidate]. Sincerely, [Your Full Name] [Your Contact Information]

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UWC CAREER UPDATE 2023 | 59

PROFESSIONAL CORRESPONDENCE

How to respond to a rejection email Response to Job Rejection

To:

name surname.co.za

Subject:

Response to Job Rejection

Dear [Company Representative Name] I hope this email finds you well. I hereby express my appreciation for the time and consideration given to my application for the [Position Title] at [Company Name]. While I am disappointed with the outcome, I want to emphasize my continued interest in [Company Name]. I hold the company in high regard and admire its reputation for [specific aspect]. Should any suitable opportunities arise in the future, I would welcome the chance to be considered again. If possible, I would appreciate any feedback you could provide on my application or interview performance. Constructive feedback is invaluable, and it would assist me in refining my skills and enhancing my future prospects. Thank you once again for your time and consideration.

Sincerely, [Your Full Name] [Your Contact Information]

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Important These are just suggested formats, always customise your email to reﬂect your particular circumstances and make sure that your message is concise, professional and clear. Pay close attention to grammar, spelling and punctuation to maintain a professional image. CU

Take the time to carefully draft your message and ensure it effectively communicates your professionalism, qualiﬁcations and interest in the role and organisation. 60 | UWC CAREER UPDATE 2023

INTERVIEW PREPARATION

Mastering the art of

Interview Preparation

by Mahir Samodien

WHETHER YOU’RE A SEASONED JOB SEEKER

Review the job advertisement

or just starting your career, interviews can be a nerve-racking experience. This article is packed with valuable tips to help you feel conﬁdent and ready to impress at your next interview. These tips include how to review the job advertisement, research the company, prepare questions and tailor your answers to show that you’re a good ﬁt.

In the advertisement, look for valuable insight about the role in the company to use as a starting point in your interview. The advert provides a glimpse of the company’s vision, mission and culture - which you can use to further reﬂect on your interest in working for the company in alignment to your personal values and career goals.

INTERVIEW ROOM

UWC CAREER UPDATE 2023 | 61

INTERVIEW PREPARATION

It is crucial to understand the essential duties, qualiﬁcations, and abilities required for the position as mentioned in the advertisement. You should also refamiliarise yourself with the content of your application documents as this will assist you to identify areas and skills that require further elaboration in your interview.

LinkedIn can be used as a resource to connect with alumni (via the alumni tool) to enhance your understanding of the company, its structure, culture, work space, and interview process. The research process can empower you as a candidate to engage effectively and showcase your enthusiasm.

The job advertisement can assist you to reﬂect on possible questions you will be asked, so look at the skills and competencies required to prepare your responses and formulate your questions for the interviewer. This indicates a genuine interest in the job and the company.

Prepare possible interview questions and tailor responses

Research the company Now that you have reviewed the job advertisement, take your research to the next level by utilising the company website and their social media platforms to ﬁnd out more about the company. Knowing the industry and clients can assist you to tailor your responses, highlight your relevant experience, and determine whether the company is a good ﬁt for you.

Knowing the industry and clients can assist you to tailor your responses, highlight your relevant experience, and determine whether the company is a good ﬁt for you. 62 | UWC CAREER UPDATE 2023

The next step is to compile possible questions you think the interviewer may ask and practise your responses. For example, you may be asked background questions such as “tell me about yourself” or “why do you think you are the right ﬁt for this position/organisation?” Think about how you would answer these questions in relation to the job requirements and company research you have conducted.

90-60-30 SECOND INTERVIEW TECHNIQUE In order to prepare concise and focused answers that effectively convey your skills, experience and suitability of the position, use the 90, 60, 30-second interview technique to attempt to answer all the questions. First, try and answer all the questions in 90 seconds, then 60 and 30 seconds as you evaluate and reﬁne your responses. Make sure you are effectively communicating the key points within the given time-frame. It is important that you prepare your own questions to ask at the interview as this is a two-way conversation and shows your genuine interest and professionalism.

INTERVIEW PREPARATION

SITUATION WHAT HAPPENED?

TASK WHAT DID YOU HAVE TO DO?

ACTION HOW DID YOU DO IT?

RESULTS WHAT WAS THE OUTCOME?

The STAR method is an interview technique used to evaluate past behaviour and predict how a candidate will act in similar situations in the future. Thorough preparation is the key to acing your interview. By following the guidelines in this article and crafting thoughtful interview questions, you can demonstrate your abilities, ﬁt, and genuine interest in the role. Remember, the more prepared you are, the more conﬁdent and poised you’ll appear during the interview, increasing your chances of moving to the next round. Take the time to invest in your preparation to market yourself as an employable graduate and watch as it propels you towards career advancement and exciting new opportunities. Recruiters use a variety of interview techniques, for graduates a common technique to prepare for is ‘competencybased’ interview. In competency-based

interviews, questions are used to discover how you have applied specific skills in the past and how you handle problems, tasks, and challenges. Look at the competencies and skills needed for the role in the job advertisement when preparing for competency-based interview questions and reflect on your academic experiences, co-curricular involvement and/or past work experiences. Prepare specific examples of your past experiences that demonstrate your skills and competencies that possibly align with the requirements. Remember to give as much detail as possible, using the S.T.A.R (Situation, Task, Action and Result) technique. Here is an example of formulating a response using the STAR technique when answering a competency based interview question:

Tell us about a time when you worked with a difficult team member. How did you handle the situation, and what was the outcome? Situation: During my graduate studies in ﬁnance, I participated in a group project where one of my team members had a different approach to ﬁnancial analysis and was often resistant to input from others. This created challenges in our work and hindered our progress. Task:

As a team, it was crucial to address the situation and ﬁnd a way to effectively work together to achieve our project goals.

Action:

To address the issue, I initiated open and honest communication with my team member. UWC CAREER UPDATE 2023 | 63

INTERVIEW PREPARATION

I scheduled a meeting for us to understand his perspective and concerns, actively listening to his ideas and reasoning behind the approach. I empathised with his viewpoint and acknowledged the value of different perspectives when it comes to problem-solving. During the discussion, I also shared my own ideas and suggestions from others, backed by data and research, to demonstrate the merits of other approaches. I emphasised the importance of collaboration and the potential for better outcomes through a combination of our strengths. To achieve this I suggested regular team meetings to share progress, openly discuss challenges, and encourage mutual support. Result:

Through consistent communication, patience, and understanding, we were able to build a rapport as team members and established a productive working relationship. As a result, our collaboration improved signiﬁcantly, and we completed the project within the given timeframe.

It is important that you recognise the competency the recruiter is evaluating and answer appropriately using relevant examples that reﬂect that competency. See the example below that has been taken from a job advertisement.

64 | UWC CAREER UPDATE 2023

Some of the attributes we seek: · Interpersonal skills · Ethical consideration · Adaptability · Analytical thinking

Each competency above is made up of a set of behaviours, so if you are unsure of what the competencies mean, research the different behavioural indicators for the competency and identify your experiences to elaborate how you have used these to exhibit that competency. Interviews are daunting, and it is natural to be nervous therefore preparing is essential to help reduce the stress. Be sure to engage with your Career Services at UWC, use the Mock Interview Tool and access the resources on the Multimedia Library on UWC Career Xplora.

Thorough preparation is the key to acing your interview.

INTERVIEW PREPARATION

I wanted to work there” and made reference to their value add to students through the great programmes on offer.

Some insights from Faith Maphutha who excelled in her interview at UWC Career Services for a Student Assistant role.

How did you prepare for the interview? I made sure I researched the Career Services Office on the UWC website beforehand to get an idea of the programmes they offer and the value they add to students’ development. I value helping people, and this was evident through all of the activities I was involved in on campus, this also reinforced that I was a good ﬁt for this role. I was able to come up with responses to “why

Engage with your Career Services at UWC.

Did you use the job advertisement to prepare for your interview? Yes, through the job advertisement I was able to see the skills needed for the role and it allowed me to reﬂect on my past experiences on campus where I gained those skills. I felt like I was a good ﬁt as I also had duties in past experiences. Thus, I had an idea of which skills should be my marketing points at my interview.

How did you prepare your responses? I used the mock interview tool on UWC Career Xplora. As I practised, I gained confidence in my responses. Through research I found that it’s important to use the S.T.A.R technique and reflect and link past experiences to the questions asked. The tool assisted me in checking where I repeated myself and whether my answers were aligned correctly. When the interviewer explained what competency questions were I was pleased because I already had an idea on how to respond and which situations I could reflect on. CU

References • Kessler, R. (2012). Competency-Based Interviews, Revised Edition: How to Master the Tough Interview Style Used by the Fortune 500s. Red Wheel/Weiser. UWC CAREER UPDATE 2023 | 65

EMOTIONAL INTELLIGENCE

The Power of Emotional Intelligence in the Workplace by Imrah Dramat

THERE IS AN OVER-EMPHASIS on Technological Intelligence in the post-pandemic workplace due to an increase in remote working, artiﬁcial intelligence, and other technological advances. However, scholars and professionals alike agree that Emotional Intelligence is one of the most important skills needed to navigate the post-pandemic world of work.

Emotional Intelligence Quotient (EQ) is the ability to recognise your own behaviours, feelings and impulses, and to manage them accordingly.

Psychologist Dr. Daniel Goleman has deﬁned the domains of EQ: 1. Self-awareness as the ability to introspect and recognise yourself as a separate individual with unique thoughts, feelings, beliefs, and experiences. 2. Self-management as the ability to effectively regulate and control your own thoughts, emotions, and behaviours in order to achieve desired goals and adapt to different situations. • See our article in the https://issuu.com/849269/ docs/uwc_career_update_2022/20 (Skills to navigate the post-pandemic world of work CU 2022)

66 | UWC CAREER UPDATE 2023

EMOTIONAL INTELLIGENCE

3. Motivation as the internal or external drive that stimulates and energises you to take action and pursue your goals or desires.

What does EQ mean to you? DM

4. Social awareness as the ability to recognise, understand, and empathise with the emotions, needs, and perspectives of others. 5. Social skills as the abilities and competencies that enable you to effectively interact and communicate with others in various social situations. Career Update caught up with EQ professionals Dean Mazhawidza and Professor Amiena Peck to learn more about the importance of EQ in the workplace.

It involves many facets, such as self-regulation, self-awareness, empathy, compassion, as well as how you interact with other people and how well you understand yourself.

AP EQ means being able to regulate your AP: emotions in a way that you can be proud of. It is identifying and reﬂecting on your emotions and becoming self-aware.

Why do you think EQ is important in the workplace? DM

Everyone in the workplace should be emotionally intelligent, however, it is more important that leaders in the workplace value EQ. Leaders need to be empathetic, respectful and positive, or the workplace will become toxic.

Emotionally intelligent people create a positive environment within themselves, which they will carry into the workplace, creating a positive work environment. A positive workplace encourages collegiality, communication, less anxiety towards work, and transparency. If leaders can display emotional intelligence, employees will feel that they can do the same.

Dean Mazhawidza

PhD Candidate in Industrial and Organisational Psychology (Career Guidance Programs), Founder of Future Pathways Consultants, Career Development Strategist, Employability Educator and HR Consultant.

In your professional opinion, do you feel that there is a lack of EQ in the 21st century workplace?

Professor Amiena Peck

PhD Linguistics, Associate Professor, UWC, HOD Linguistics Department, UWC, Chair, Humanities and Social Sciences Research Ethics Committee, CEO of AI Coaching and Training.

Yes. We are losing the human touch. This is due to remote working, technology, and artiﬁcial intelligence (AI) which leads to a lack of workplace socialising. UWC CAREER UPDATE 2023 | 67

EMOTIONAL INTELLIGENCE

Yes, we have allowed technology and social media to control us and our emotions. We are losing the ‘human edge’. There are too many distractions, which makes it harder for us to focus on our work and interact with other people.

Why do you think it is important for students to understand EQ?

Why do you think some individuals may struggle with EQ in the workplace? DM

Not all individuals understand EQ. Living and working environments, parenting styles, relationship attachment styles, all affect EQ and how individuals may understand and deal with it.

We are not aware of the struggles and responsibilities colleagues may have. Many people are experiencing trauma and do not know how to deal with it – they use the workplace to let out their frustrations instead of using it as a place to thrive.

Students are building their social capital at university - their peers, lecturers, university staff such as Career Services and even their future employers. They should understand and develop empathy, effective communication, relationship building and self-awareness so that they can build beneﬁcial relationships for the future and a good university experience for themselves.

At UWC, many of our students are ﬁrst-generation students and/or face numerous social challenges. Teaching these students EQ teaches them that they matter, regardless of their background. Students that understand and develop their EQ become mature, creative and resilient. They become the kind of alumni that helps the university to grow.

Do you think that organisations and/or employers that value EQ make for better work environments? DM

Yes, they understand people better. This will then create a better organisational culture which in turn creates good communication throughout the organisation, productivity increases when employees feel valued.

Why should students use their time at university to develop their IQ (Intelligent Quotient), EQ (Emotional Quotient) and SQ (Social Quotient)? DM

We have allowed technology and social media to control us and our emotions. We are losing the ‘human edge’. 68 | UWC CAREER UPDATE 2023

Yes, 100%. Fortunately, UWC is quite on track. Leaders that value EQ make for better work environments, employees appreciate and beneﬁt from it, and there is an increase in productivity.

The main purpose of university is for students to develop their IQ through lectures, assignments and exams. However, it is also important for students to develop their EQ – by becoming more empathetic and

EMOTIONAL INTELLIGENCE

learning to communicate well, their SQ – by building and maintaining good relationships and also their AQ – which is adversity quotient, that can be developed by becoming more resilient in the face of adversity. An individual with a high EQ, SQ and AQ will go further than an individual that just has a high IQ, because they are able to connect with others in a way that helps them create businesses, negotiate and network. AP

University is the ideal place to learn IQ, EQ and SQ. 75% of successful leaders have a high EQ. If UWC as an institution teaches this, we will create successful alumni, with a unique edge in their industries. SQ goes hand in hand with EQ as we need to be able to work with other people and communicate better.

coaches, become curious about how to develop EQ, don’t be too hard on yourself – accept your mistakes and take responsibility for your actions. CU There you have it, embrace the power of EQ in the workplace.

Become curious about how to develop EQ, don’t be too hard on yourself – accept your mistakes and take responsibility for your actions. References • Valamis. (2023, March 20). Emotional Intelligence in the Workplace. Valamis. https://www.valamis.com/ hub/emotional-intelligence-in-the-workplace • Admin, C. (2023). 5 Practical Strategies for Enhancing Emotional Intelligence | 2023. Northwest

What are some strategies that students could implement to develop EQ?

Executive Education. https://northwest.education/ insights/careers/strategies-to-develop-emotionalintelligence-in-the-workplace/

There are many EQ and personality tests that are available such as the MBTI personality test, and the Jung Personality test. Other strategies include learning to understand your own personality, how to work on your weaknesses, getting feedback from your friends, family members, lecturers etc. on how well you communicate, and create an open and healthy environment by surrounding yourself with the right people.

• Emotional Intelligence in the Workplace: Why It

Come to my EQ workshops! Change your circle, especially if it’s toxic, go onto YouTube, Google, social media to learn about EQ and ﬁnd good EQ

Connect with Prof Amiena Peck: @amienainspired https://www.linkedin.com/in/amiena-peck Amiena Inspired

Matters More Than Personality. (n.d.). https://www.captive.com/news/emotionalintelligence-in-the-workplace-why-it-mattersmore-than-personality

Check out Dean’s organisation Future Pathways Consultants: http://www.futurepw.co.za/ https://www.linkedin.com/company/ future-pathways-consultants/ @future_pathways_consultants_

UWC CAREER UPDATE 2023 | 69

SUBTITLE

WHERE THE VIBE IS AT! uDubs Radio is an urban campus radio station, whose role is to encourage progressive and developmental dialogue, across the University of the Western Cape community which includes students and staff on and off campus, alumni, and communities surrounding the university. The station opened its doors in December 2022, and is run by 64 students varying from presenters, newsreaders, content creators, sound technicians,

Tune in to listen to uDubs radio https://zeno.fm/radio/udubsradio/ 70 | UWC CAREER UPDATE 2023

producers, among others. Through uDubs Radio, the Co-Curricular participation of our students is encouraged as students acquire critical skills in the radio sector. The students who participate in uDubs Radio can apply, and receive Co-Curricular Recognition, that demonstrates the competencies they have gained at UWC.

6am to 10pm

UWC ALUMNI NETWORK

reasons why you should join the UWC Alumni Network

1 Show Pride

4 Career Services

Supporting your university shows pride in your education. Are you proud of having graduated? Does your qualiﬁcation signify your feelings for your university? Alumni support is essential to keeping this pride alive. Membership will provide you a voice in the overall direction of the Alumni Association, which ultimately helps to shape the future of the University.

Access to career services support is essential, especially when you’re just starting out. Your campus alumni office will promote workshops, webinars and recruitment events open to recent graduates.

Advice from Mr Niven Maree

2 Professional networking

UWC Alumni Relations Manager

By attending Alumni events you can access to a multitude of resources and connections that may be hard to get on your own.

“Do not ever underestimate the power of the UWC alumni network. It provides our young alumni an opportunity to continue their personal development and growth through an established social network.”

3 Giving Back Graduates often want to stay connected to their alma mater and help future generations of alumni have the same opportunities and positive experiences they did. Alumni associations offer several ways to give back. Giving back to an alumni association is a great way to keep the university’s legacy going and ensure that future generations of students have the opportunity to pursue quality higher education. Whether through scholarship donations, activity support or awards, your membership can bring about a whole lot of good for students who are now in the position you once occupied. (We’re sure that you probably appreciated the help you got back then too.

The UWC Alumni Relations Office is the gateway to enriching your association with your beloved UWC. Through regular communication we keep our alumni updated on all things UDubs.” The UWC Alumni Relations Office regularly assists individual alumni to connect with UWC alumni communities across the world.”

UWC CAREER UPDATE 2023 | 71

SUBTITLE

72 | UWC CAREER UPDATE 2023

Connect with your Career Services EMAIL careerxplora@uwc.ac.za

FACEBOOK UWC Career Services

TWITTER UWCCareerXplora

INSTAGRAM uwccareerxplora

https://www.uwc.ac.za/campus-life/resources/career-services https://uwc-csm.symplicity.com/students

Access your campus career services online to prepare for your job search. Download the 'Symplicity Jobs and Careers' App available for Android, IOS and Windows mobile devices. Visit Career Services in the Student Centre or email us at careerxplora@uwc.ac.za for assistance in strategising your job search and/or completing your UWC Career Xplora proﬁle at https://uwc-csm.symplicity.com/students

Be prepared for the future Wees gereed vir die toekoms Zilungiselele ikamva