Sturgis 57785_2024

SOMETHING NEW

Chase adventure off the beaten trail and uncover something new in Sturgis, the Key City of the Black Hills.

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CONTENTS

Smart Traveler

9 SNAPSHOT

Local sculptor Travis Sorenson shares his thoughts on art’s role in the region.

10 A SENSE OF PLACE

Discover Sturgis’ inextricable connection to the National Anthem.

13 BATTLE OF THE BANDS

Sturgis is a powerhouse when it comes to music.

Learn more about this annual rock competition.

15 PLAY IT BY EAR

Find even more ways and places to enjoy music in Sturgis.

1 7 ON THE HUNT FOR HISTORY

Local historian Dustin White points out three of his favorite history stops.

On the cover: a photographer looks to capture an ethereal image of Bear Butte. This monolith and its surrounding area is a must-visit.

19 HIDE AWAY WITH US

Three special Sturgis stays, each with a unique personality.

21 MORE THAN OFFICE SUPPLIES

A pair of Sturgis sisters paint a picture of hospitality with their long-standing business.

22 MARTINA LOOBEY’S GUIDE TO STURGIS

Local rodeo queen Martina Loobey lets us in on her favorite spots in Sturgis.

29 CAVING TO WONDER

Learn why you should add Wonderland Cave to your itinerary.

32 MEET THE LOCALS

Stop by these real businesses and you might meet these real people.

Insider’s Guide

38 DREAM HOUSE

Get an inside look at how this long-time Sturgis family shares their history.

44 THE ROOM WHERE IT HAPPENS

Stay how you want to stay while you’re in Sturgis. We’ll help you find the right lodging.

52 SAFARI

Expeditions curated for you adventurers.

Travel Talk 69 CRUISING FOR CAFFEINE

Is it time for a morning boost? How about an afternoon pick-me-up? Here’s some of our favorite places to get your caffeine fix.

70 WE’RE NOT AT THE NORTH POLE ANYMORE ...

Be a part of Sturgis’ transformation during the holidays.

71 EVENTS

Signature events for 2024.

WELCOME “

History is what makes us who we are. It’s our stories — the stories of our triumphs and tribulations; our creativity and our courage. History is the warm, little family stories that bring us together and the huge moments that we sometimes find ourselves in. Sturgis is full of this kind of rich, living history. If you know where to look, you can discover the marks of some major moments of American history here. And if you’re willing to accept the invitation, there’s rich, inspiring family stories that are waiting to be shared here, too. As you read the stories that we’ve put together for this year’s edition of 57785, I want to challenge you to think about your own history and accept that invitation to discover the history of our town. We’re glad you’re here, and we’re excited to meet you.

While visiting Sturgis take a moment to stroll through our newly installed and ever-changing sculptures on the Sturgis Artwalk, check out our unique shopping options and grab a bite to eat at one of our many restaurants along Legendary Main Street

VERONICA GROSEK, EXECUTIVE DIRECTOR STURGIS AREA CHAMBER OF COMMERCE

SENSE OF PLACE * BATTLE OF THE BANDS * PLAY IT BY EAR * ON THE HUNT FOR HISTORY * HIDE AWAY WITH US * MORE THAN OFFICE SUPPLIES * MARTINA LOOBEY’S GUIDE * MEET THE LOCALS

SnapShot

A CONVERSATION WITH AN ARTIST

Why does a town invest in sculptures, music festivals and other forms of human expression? What’s the point of art at all? Sculptor Travis Sorenson wonders if the answer to these questions are different for every person. “It’s hard to express that. I think emotion has a lot to do with it,” he said. Travis shared a story of a woman who experienced one of his sculptures at an art show. “She started to tear up and left,” Travis said. “Later, she came back and told me, ‘We spoke.’”

The phrase “it spoke to me” is a common figure of speech heard in art galleries. Of course, that saying is usually meant metaphorically. What happened at Travis’ art show seemed to be something more — a conversation, maybe, between this person and the sculpture. Is that the answer to the point of art — people walking away with a new perspective? That would feel like a conversation. Travis said, “It all boils down to healing and emotions.

For me, it’s about changing lives.” Travis grew up working construction, and he figured that was the path laid out for his life. Always a tinkerer and a craftsman, Travis would recycle materials as a form of expression. It wasn’t until his wife, Shawn, helped him see that his art could be something more. “Eleven years ago, she had breast cancer, and I made her a sculpture while she was going through treatment.” Looking back on that season, Travis and Shawn both recognize a shift in perspective. “You realize what’s important in life real quick,” Travis said. “She just asked me, do you want to go do this?”

From that point, Travis jumped in full time to pursue his art. And the Black Hills and Sturgis are a more transformative place because of that whole-hearted pursuit. ●

A sense of place IT STARTED HERE

Francis Scott Key wrote “The Star-Spangled Banner” after witnessing a 25-hour long bombardment of an American fort by the British during the War of 1812. Key found inspiration the next morning by the triumphant sight of the American flag still proudly flying, despite the onslaught.

Key quickly went to work to capture this rousing image in a poem. “The Defence of Fort M’Henry” was soon published and later set to a well-loved tune of the time. This song, later dubbed “The StarSpangled Banner,” became a popular patriotic ballad of the era.

Nearly a century later, in 1892, Colonel Caleb Carlton was the Post Commander of Fort Meade. He was looking for a song to accompany the evening retreat — a designated time at all U.S. military installations to retire the flag for the night and pay homage to what it represents. Upon discussing the topic with his wife, Colonel Carlton decided “The Star-Spangled Banner” would create a fitting atmosphere of reflection for his soldiers during this moment each day.

This pairing of “The Star-Spangled Banner” with these observances proved to be profoundly evocative. Other commanders soon caught wind of how effective the ceremonies at Fort Meade had become — particularly the powerful use of Key’s lyrics.

The Secretary of War was so impressed by the decorum created by this inspiring song, that he issued a decree formalizing the use of “The Star-Spangled Banner” on military installations.

In 1931, President Herbert Hoover signed a law declaring “The Star-Spangled Banner” the National Anthem of the United States.

Today, visitors to Fort Meade, located just a few miles east of Sturgis, can view a plaque commemorating the site where “‘The Star-Spangled Banner’ got its impetus to become the National Anthem.”

STRIKING A CHORD

Battle of the Bands

FROM THE SCULPTURES THAT DOT MAIN STREET, TO THE FESTIVALS THAT CELEBRATE CREATIVITY THROUGHOUT THE YEAR, STURGIS HAS AN ENORMOUS APPRECIATION FOR ART.

The newest commemoration of the creative in Sturgis started in 2023 with the first ever Legendary Sturgis Battle of the Bands. A dozen bands jammed, rocked, rolled and otherwise brought down the house at the Harley-Davidson Rally Point last summer. The Sturgis Area Chamber of Commerce, the organizer of the event, was thrilled that the first annual Battle was an uproarious success. The Chamber and the rest of the community are looking forward to the Legendary Sturgis Battle of the Bands becoming one of the most eagerly-anticipated annual happenings of the region.

From a real band

One of the bands that participated in last year’s Battle is based a few miles east of Sturgis in the community of Black Hawk. Pandemic is a death metal group that was founded and is led by Nick Sparks. “I was born here, grew up here, and I’ve loved music for as long as I can remember,” Nick said. “I got my first guitar when I was about 12. I came up with the name Pandemic in about eighth grade with a friend of mine before we were ever actually a band. I just kept the name throughout the years. We became a legitimate band, I’d say, in about 10th or 11th grade. My mom let us practice in her tattoo shop at the time.”

An opportunity like the Battle of the Bands was a boon for Nick and Pandemic. “We’ve played more shows than I can count,” he said. “But being able to play on a bigger stage like that with a really legitimate sound crew and everything was really a lot of fun. The Battle of the Bands afforded us an opportunity that we wouldn’t have been able to have otherwise.” ●

JUNE 1, 2024

Mark your calendar for the 2024 Legendary Sturgis Battle of the Bands.

Thrash Metal

Nick has labeled his band’s music as “death” or “thrash” metal. He explained a little bit about what that means: “It’s all kind of tongue-in-cheek. It’s meant to be kind of scary sounding, but I describe it like a comic book or a horror movie — it’s intentionally very over the top.”

Battle of the Bands 2024

Get ready to rock! Mark your calendars for June 1, 2024 for the second annual Legendary Sturgis Battle of the Bands. Scan for more info.

Bands from all over the region compete for cash and other prizes at the Legendary Sturgis Battle of

the Bands.

CAMPGROUND

Get On! ADV Fest - July 18-21, 2024

Four days of adventure riding, test rides, seminars, entertainment, gear and more.

Yellowstone Off-Road Racing - July 19-20, 2024

The dirt will fly when the Baja-style at the Buffalo Chip PowerSports Complex for the Buffalo Chip 100.

The Raising of the Flags - July 27, 2024

Honor those who made the ultimate sacrifice protecting our American Freedom by helping place 800 American flags in the Buffalo Chip’s Freedom Field.

Buffalo Chip Ribfest - July 27, 2024

The grills will be fired up, and we’re bringing the heat with a smokin’ lineup of events that’ll have you asking for seconds at the first-ever Buffalo Chip Ribfest!

The Best Party Anywhere - Aug. 2 - 11, 2024

Hailed as The Largest Music Festival in Motorcycling®, this event has been the epicenter of the annual Sturgis Motorcycle Rally since the venue’s establishment in 1981.

PLAY IT BY EAR

In

addition to the

Legendary

Battle of

the Bands, the City of Riders is host to a slew of other amazing musical events throughout the year.

Music on Main

Every Wednesday from May 29 - July 17

This free music festival, held at HarleyDavidson Rally Point, is a great way to revel in those long summer nights. The whole family can find something to love here — kids will love the free bounce house and other fun activities. For those bicycle enthusiasts in the family, they can participate in the Mountain Bike Race Series. And the entire family will enjoy vendor booths, food trucks and the variety of live music featuring local artists. Stay upto-date by visiting officialsturgisevents.com

Mama Mia!

June 20 - 23

From orchestra concerts, to musical theater, to traditional holiday musical celebrations, the Sturgis Area Arts Council offers some unique ways to connect with music. The mission of the SAAC is to “initiate, sponsor and conduct public programs to further the development and awareness of and interest

in the arts.” And this group works diligently to foster a sense of art in the Sturgis community. The musical for 2024 is the amazingly fun “Mamma Mia!” premiering this summer. You have ABBA songs in your head now, don’t you? Discover more ways to enjoy the arts and music in Sturgis at sturgisarts.org

Sturgis MusicFest

September 20 - 21

As summer comes to a close, check out this two day music festival that happens in tandem with the Sturgis Fall Festival. During this town-wide event, bands thrill crowds at different venues throughout Sturgis. There’s a free shuttle from HarleyDavidson Rally Point to select hotels, so the celebration can feel seamless. The whole family can really make a weekend out of this last hurrah of the summer. The City of Sturgis organizes this event and all concerts are free to enjoy. Find out more by visiting officialsturgisevents.com

And make sure to check out these amazing venues that host live music on the regular: 44 Lounge & Casino the44lounge.com

Kickstands Bar & Grill kickstandsllc.com

The Knuckle Saloon theknuckle.com

Oasis Bar & Fireside Lounge facebook.com/OasisFireside

Loud American Roadhouse loudamericanroadhouse.com

Sidehack Saloon sidehacksaloon.com

Sturgis Buffalo Chip buffalochip.com

Sturgis Veterans Club facebook.com/ sturgisveteransclub

ON THE HUNT FOR HISTORY

Dustin White recently moved to Sturgis with his wife and children. They own and operate White Canvas Art Co. Dustin, an avid lover of history, went to work investigating and chronicling the history of Sturgis as soon as his relocation was complete. Dustin shared a few historical facts and locations that visitors to the Key City can look out for.

IT STARTED HERE

Check out the sign at Fort Meade that declares “On this parade ground in 1892 ‘The Star Spangled Banner’ got its impetus to become the National Anthem.” When Dustin first moved to town, he heard about Sturgis’ role in the National Anthem’s history. At first, he was skeptical. “The first time I heard it, I thought it was fake,” he said. But after some digging, he discovered that everything that this sign lays out is true. Read more about Fort Meade’s history around the National Anthem on page 10.

A MOMENT IN TIME

One of Dustin’s favorite historic locales in Sturgis is a blink-and-you’ll-miss-it building on Main Street. “There’s a building over by Mr. Al’s that’s actually on the National Registry of Historic Places,” he said. “Millions of people have seen it, and almost nothing is written about it.” Dustin shared that this house is a great example of a transitioning of styles of architecture, and that its preservation is nearly miraculous. “There’s nothing super-significant about this house. A couple moved here and built a house, but the fact that it’s in really good condition and on Main Street is amazing.”

A TRAGIC ENDING

Driving in or out of Sturgis on Junction Avenue, your eye will likely be drawn to the stone pillar sitting in front of the Monument Health clinic. The Charles Nolin Monument commemorates where this young man was gunned down. Charles Nolin, it’s commonly said, was a mail carrier for the Pony Express. Dustin pointed out that though he delivered mail on horseback, he couldn’t have worked for the Pony Express. “The Pony Express was dead by then,” he explained. Visit the monument for yourself to read more about this story.

You can read more of Dustin’s discoveries and thoughts about Sturgis history at his blog, historicalsturgis.com.

Hide away with us

A PLACE TO STRETCH OUT: WHEELER FARMS VACATION HOMES

Rent the whole house. That’s the idea at Wheeler Farms Vacation Homes. Locally owned and operated, choose from four upscale properties, each with their own unique features. Spread out, relax and feel comfortable using one of these pristine rental homes as your launching pad to the Black Hills. wfvacationhomes.com.

A MAIN STREET OASIS: HOTEL STURGIS

Luxury meets history at the Hotel Sturgis. Let the legendary downtown of Sturgis come alive while staying at this iconic inn. The building that now houses this hotel was converted from a historic building with a storied past. Originally housing a combination of meeting halls, shops and storerooms, this downtown staple burned down in 1906. It was later rebuilt and has served as a variety of shops and stores. Its most recent incarnation is the Hotel Sturgis. Guests are able to find beautiful rooms and accommodations that are unique to town. Comfortable beds and stylish rooms are just a brief walk away from all the incredible offerings of downtown. Make sure to check out the in-house coffee shop that serves coffee and ice cream from local producers. thehotelsturgis.com.

A PEACEFUL PLAYGROUND: STURGIS HIDEAWAY

Sturgis Hideaway is your opportunity to sneak away from the hustle and bustle of everyday life and to immerse yourself in the peace, fun and energy of DesJarlais Farms. Rest your head at the end of the day in one of Sturgis Hideaway’s one-of-a-kind accommodations. DesJarlais Farm is an active winery that offers tastings throughout the warmer months. Read more about Sturgis Hideaway and DesJarlais Farms on page 38. desjarlaisfarms.com/campground.html.

Lobby Hours: Mon-Fri 9:00am - 4:00pm Drive Up Hours: Mon-Fri 8:30am - 5:30pm 24-Hour ATM Available

LOCAL CHARM

MORE THAN OFFICE SUPPLIES

While it may not quite be a Cheers welcome, office cat, King, welcomes customers with a hearty meow — unless it’s his nap time, of course.

Carmen Flint and Paula Barth have been in the office supply (and more!) business for nearly 40 years. While you might not think of adding an office supply store to your travel agenda, these sisters may just change your mind.

Rushmore Office Supply, established in 1938, was operated out of a cozy 500 square foot space. Since acquiring the business in 1985, Carmen — who was later joined by her sister, Paula — has dedicated her time and energy to growing this community staple. And what a success that endeavor has been.

The current store footprint is 6,000 square feet and the offerings have grown as well. Anything from full service printing to arts and crafts and educational materials to septic-safe toilet paper can be found at this

family-run business. Items less common these days — such as bookkeeping supplies and cash registers — are available, as well.

Beyond the extensive list of products, what keeps customers coming back is the helpful and knowledgeable service that has become synonymous with Rushmore Office Supply. And, of course, King the office cat. While he may not be on the payroll, King certainly has made a name for himself with the customers who have deemed themselves members of his fan club.

One thing that hasn’t changed over the years is the sisters’ guiding principle to “support the community first; the rest will follow. When you shop here, when you shop locally, your dollars are reinvested back into the community,” said Carmen. “That’s important to us and the future of our region.” ●

Behind the scenes

Carmen and Paula also operate 21 Kittens, a cat rescue in the area. This passion project has helped home hundreds of cats to loving families, including King himself. Though others were certain that King wouldn’t be tameable, the sisters quickly learned that wasn’t so. “It just goes to show, with a little bit of love, patience and understanding, it all turns out okay. It doesn’t matter whether you’re human or animal,” said Carmen.

Looking to continue the legacy?

It is with a lot of thought that Carmen and Paula have listed their business for sale. In their words, it’s simply because they’re “getting up there in years.” Carmen and Paula would like to pass the store to someone who will continue the welcoming atmosphere.

INSIDER’S GUIDE

MARTINA LOOBEY’S GUIDE TO STURGIS

Born and raised in Sturgis, Martina Loobey has an affinity and a deep understanding of the Key City. She’s happy to share her expert insights with visitors about getting the most out of her hometown.

Martina Loobey grew up on a ranch just outside of Sturgis. She and her family had a yearly tradition of going to the Black Hills Roundup in Belle Fourche on the Fourth of July. “I always saw the rodeo queens while I was there, and I thought, ‘I really want to do that,’” she said. “I wanted to be able to represent the atmosphere of rodeo and rural life.”

Martina took the plunge and entered the world of rodeo pageants. Competing as a rodeo queen, said Martina, is similar to other pageants. “We still do interviews, we still model, we still answer questions, but the biggest difference between rodeo pageants and other pageants is that they typically have a talent portion. We have horsemanship.”

This Sturgis native found success and crowns as she competed — and new experiences, too. “I got to do things that I never thought I would be able to do. Starting out with my first title in 2011, I learned so many skills — interviewing, public speaking. I became a better horsewoman because of it.”

THE CROWN

The inspiration that Martina found at those rodeos all those years ago would eventually result in her taking the top rodeo queen honor of the state — reigning as Miss Rodeo South Dakota. “When I got to be Miss Rodeo South Dakota, I got to travel all over the country and experience new places.”

Martina has a message to young girls who are thinking about competing for the crown: don’t hesitate. “If you think you want to do it or you think you want to try, just do it. I just had to jump in head first, and it was the best decision I’ve ever made. There are people all over the state who love to help rodeo queens, so don’t be afraid to reach out for help, too.”

MISS RODEO

Martina served as Miss Rodeo South Dakota in both 2020 and 2021. “When they canceled the pageant in Las Vegas in 2020, they gave us the option to reign for a second year, so I did. I’m actually the only person to be Miss Rodeo South Dakota for two years because of that.”

THE NEXT CHAPTER

Martina, always the horse-lover, is the owner and operator of Mistified Massage LLC, a business that specializes in helping equine athletes through massage. “They’re just like us,” Martina said. “They get sore, they get injured. I’m here to help make them feel better and help prevent injuries or help them rehab through injuries.”

From that national stage, Martina took home the horsemanship award, among other honors. All of these accomplishments, Martina said, point to the firm foundation that she received from her hometown.

“Sturgis is just one big family and I really can’t imagine my life without it. The support that they’ve given me throughout the years — there’s nothing that I can do to say how much I appreciate them and their support. So, until I die, I will try to support my town as best I can in whatever ways I can. Sturgis is definitely a community worth writing about.”

MARTINA’S GUIDE

Who could be a better guide to Sturgis than this true-blue resident of the community?

We asked Martina to help us craft a guide for visitors to the town. Here’s some of her favorite things to experience while in her favorite town in the world.

WHERE SHOULD WE EAT?

Loud American Roadhouse. They have the best steak tips. I also used to work there. That’s my favorite place to eat in town. The Knuckle and Uncle Louie’s are both really good, too.

On Main Street, there’s Emma’s Ice

Cream Emporium . They’re still pretty new to town, but they have some incredible desserts there. There’s also Good Witch Cake Shop. They specialize in wedding cakes, but you can still go in there and get other things to enjoy. And for coffee, it’s got to be Sturgis Coffee Company

LET’S DO SOME SHOPPING. WHERE SHOULD WE GO?

There’s Just for Looks Boutique on the corner of Main and Junction. That’s a locally-owned shop, and they support a lot of local activities around Sturgis. There’s also Sturgis Photo and Gifts on Main Street; they have just about everything. Black Hills Rally & Gold is another shop downtown that obviously carries Black Hills gold, but they also carry a lot of kids products and other gifts. And it’s a really kid-friendly store.

WHAT ABOUT THE ESSENTIALS?

We have two grocery stores. One’s Grocery Mart and the other is Lynn’s Dakotamart . Both of these places have that small town feel — very helpful, you can always find someone to assist you. For

home products, there’s Heartland Home Store that has all of your home appliances. And you can go back to Sturgis Photo for home decor.

WHAT SHOULD WE DO FOR FUN?

Bear Butte has some incredible hiking. It takes awhile and your legs will burn by the time you get to the top, but it’s worth it. It’s the most precious view you’ll ever see. Bear Butte Lake is a small lake, so it’s not going to be super busy. There’s, of course, shopping downtown. We also have a ton of places that you can go hiking around Fort Meade You can also go trail riding around there, too. And you have to check out the Sturgis Motorcycle Museum

The Chamber puts on a Community Appreciation Picnic , where they basically feed the entire town. My sister got to sing for it and you play games. It was amazing. Also, I’m a sucker for Christmas. They light up the whole town like a Christmas tree and we do this awesome Parade of Lights, and I’m all about it. It’s probably one of my favorite things we do as a town. ●

To learn more about Martina’s equine massage services, visit: facebook.com/mistifiedmassagellc.

CAVING TO WONDER

Gary and Carole Lundstrom have owned and operated Wonderland Cave for six decades. Located south of Sturgis, this subterranean wonder is easily accessed from Vanocker Canyon Road and is home to some of the finest crystal formations in the Midwest.

For the last 60 years, Gary Lundstrom and his wife, Carole, have been inviting visitors of the Black Hills to witness a part of nature that often goes unseen. The couple owns and operates Wonderland Cave, one of the largest caverns in the Midwest.

Wonderland Cave wows its guests with a variety of formations, including boxwork, a 40-foot icicle fence, flowstone, stalagmites, stalactites and much more. These awe-inspiring formations may seem like they’ve been there for an eternity, but, as Gary explained, the cave is in a constant, albeit profoundly-slow, state of change. “The cave is still active, still growing,” he said. “Of course, you can’t see it grow; it takes 175 years to form a cubic inch on a stalactite.”

The cave was originally carved by the shallow inland sea that divided North America during the Cretaceous Period. Combined with the mind-boggling slowness of the shaping and forming of the cave’s geology, you can really say that this hidden gem of the Black Hills is millions of years in the making.

Discovered by accident nearly 100 years ago, Wonderland Cave offers its visitors an often hidden view of the natural beauty of the Black Hills.

PAWS FOR DISCOVERY

In 1929 — so the story goes — two loggers were felling trees in the Black Hills somewhere between Sturgis and Nemo. One of these men would bring his dog with him to work. As dogs tend to do, this pooch spent its day chasing squirrels, rabbits and other small animals. On this day in 1929, the dog, over-zealous in his hunt, lost its way.

“Supposedly,” Gary said, “the dog chased some animal into the opening of the cave and fell down a ledge.” These loggers, upon tracking the dog and discovering the cave, were initially enthralled, but not because of the splendor of the cavern. “They got excited because they thought there might be gold in the cave, and they could mine it in the winter months,” Gary said. “But they didn’t realize that gold isn’t formed in limestone formations.” A year later, in 1930, these loggers opened the cave to the public.

FINDING A CALLING

“We bought the cave in 1964, so we’ve had the cave longer than a lifetime for

some people,” Gary said. The opportunity to buy the cave was first brought to the Lundstroms by Earl Brockelsby, of Reptile Gardens fame. “Earl came to me and said, ‘I’m thinking about buying this cave, and I think you’d probably like getting into the tourist business.’ And I thought, ‘I doubt it, but you know what, I’ll give it a try for a summer.’”

Gary and Carole found a calling in the overlap of caring for tourists and the natural beauty and wonder of the cave. “I just like the camaraderie of it all,” Gary said. “Watching people go through the cave.”

Over the years, Wonderland Cave — both the cave itself and the amenities on the surface — have been expanded and improved to give guests a first-rate encounter with the beauty of the Black Hills. “There’s two levels. The top level is a

pretty good size — you could probably set a couple of homes inside of that. Then there’s the bottom level, about 240 feet down,” Gary said.

Cave tours start every 20 to 30 minutes, but guests have plenty to do on the surface while they wait. “We have a souvenir shop and my wife opened a candy shop.” For the last two years, the Lundstroms have also added tipis, sculptures of bison and stagecoaches that visitors can interact with. With easy access from Sturgis, this treasure of the Black Hills can make for one memorable summer day. ●

Wonderland Cave is open from May 1 through October 31. Tours last about 45 minutes and visitors are advised to bring a light jacket, regardless of the weather outside. For directions and more information, visit wonderlandcavesouthdakota.com.

12634 Alpine Road Nemo, SD 57759

From Exit 32, take Vanocker Canyon Road and follow the signs.

The formations found in Wonderland Cave are some of the best in the region.

THE REAL STURGIS

MEET THE LOCALS NO, SERIOUSLY. GO MEET THEM.

Travel, on its surface, is a difficult thing to put a value on. Do we travel only to escape the day-to-day? Is travel simply a way to unwind? Is travel necessary in our lives? American travel writer, Rick Steves, thinks that travel is a matter of character. He said, “The ultimate souvenir is a broader perspective … Suddenly, the palette with which we paint the story of our lives has more colors.”

The value of travel is its potential to help us grow. It helps us get a richer picture of the people and places around us. This philosophy of travel is valuable whether you’re visiting another continent or another county. There’s stories to hear all around us while we visit new destinations. We hear these stories in the experiences we share, the food we eat, the sights we see and — most of all — through the people we meet. It’s in this spirit of personal growth that we want

to introduce you to three people who live and work in Sturgis that you, as a visitor, can meet, have a conversation with and maybe even grow your perspective a little. These are real people who, odds are, if you head to the businesses we mention right now, you could shake their hand and say hello. These three faces of Sturgis — and many others — are just waiting to welcome you into their community. You may even walk away with a wider experience and maybe a new friend.

ASHLEY MUNDT

The Coffee Shop at the Hotel Sturgis thehotelsturgis.com/main-street-coffee

What do you love about working here?

I love meeting all the new people; we get so many visitors from all around the world. I’ve met people from Italy and France, and it’s just so fun to watch people experience Sturgis.

What do you love about Sturgis? Everyone here is so sweet. I’ve never met nicer people in my life. Everyone’s so welcoming. If you need help with anything, you have like a whole army behind you. And it’s beautiful here.

Star Frog thestarfrog.com

What do you love about working here?

Honestly this is my first job that I’ve had in a long time where it doesn’t feel stressful. I’ve never felt burnt out or tired here. And I like the community people coming in. We get a lot of the young crowd and a lot of older people who come in and they really like the soaps, candles and other products that we make right here.

What do you love about Sturgis? I just really like living in the Black Hills. I don’t think I’ll ever leave this area. This is my first year living in Sturgis, and I like that we have just a little bit of everything.

ANDI ALVAREZ

Old Fort Meade Museum

3 MORE LOCALES FOR FAMILY FUN

The family is sure to have a blast at Sturgis Strikers. With its convenient location and welcoming environment, we highly recommend this bowling alley. Sturgis is home to all sorts of family fun. Here’s three more of our favorites.

A PASSION FOR CARS

The Saab Heritage Museum opened in Sturgis in 2019. Check out this stellar collection of Saabs and learn more about the history of these iconic vehicles.

A HOLE-IN-ONE

Time to hit the links. Sturgis is just a stone’s throw away from two amazing golf courses. Check out Boulder Canyon Golf Club or head up I-90 to Elkhorn Ridge. Both courses feature 18 holes that combine the sport of golf with some spectacular views.

DISCOVER THE JOY OF THE TRAIL

Let Sturgis be your incredible introduction to mountain biking or the home to your new favorite ride. The trail system in and around Sturgis offers a wide variety of difficulty levels, so any rider — young or old, experienced or brand-new on a bike — will be able to find a trail that suits their needs.

JACOB HARMS

Sturgis Strikers sturgisstrikers.com

What do you love about working here?

It’s a hundred percent family-ran, except for two employees that we consider family. It’s been a family dream for 20 years to own this place, so we love every minute of it.

What do you love about Sturgis?

We’re all trying to live for the better of the community. We’re all trying to make Sturgis a better place for the next generation of kids.

Guests are also able to enjoy coffee and food at Sturgis Strikers

Living

History

DREAM HOUSE

The DesJarlais family have a long and rich history in Sturgis. Their over 80-year story is told in carved wood, tended vines, a connection to the land and dreams that have come to life.

In the heart of a Sturgis neighborhood — quite unexpectedly and remarkably — a 20-acre farm has put down some deep roots. DesJarlais Farms has been a part of the unique fabric of the community of Sturgis for over 80 years. “You can’t miss it,” Tami DesJarlais told me over the phone the morning I went to pay her a visit. As I drove through Sturgis on that snowy midmorning, I took a left on Ball Park Road, weaved around the quiet neighborhood streets, and, sure enough, there was no way that I was going to miss the DesJarlais home.

A CANVAS

The DesJarlais farmhouse is more reminiscent of an artist’s studio than a homestead. But this storied home didn’t always possess those signature swoops and shakes. “In 1941, my grandparents came here from northern South Dakota,” Tami said. The original farmhouse on the property was like most others from the era — utilitarian and full of character. “The original farmhouse,” Tami said, “was just two bedrooms, a kitchen and a living room.”

The DesJarlais family, with their prairie hardiness and their connection to nature,

have a long history of sussing out the beauty around them. For Tami’s father, the biggest canvas for his artistic expression ended up being that humble farmhouse itself. “Dad had gone to architectural school, and when he was a junior in high school, for a scholarship, they had to take an existing house and design it as a dream home,” Tami said. “And this is it.” Tami’s mother, who grew up in Iowa, met Tami’s father while he was working in architecture. They were married in 1964.

“My grandfather was a barber, and he had a heart attack and asked my dad to come back and take over the business.” Tami’s dad did just that — he went to barber school and took over the barber shop. Tami’s mom worked at the VA. And, in 1970, the couple bought the farm. And those plans to modify the family farmhouse to a dream house, well, those were about to become something more than a dream.

FAMILY STORIES

Tami’s mom was working on a huge jigsaw puzzle when I walked into the warm living room from the cold. I looked around at the

Tami DesJarlais holds a photograph of the original farmhouse that would ultimately be transformed into the work of art it is today.

space. Every intricate detail held a story. Every piece of trim, every stair step, every masterfully crafted piece of furniture I asked about was imbued with a cherished memory.

The stones that cover the wall, Tami told me, were hand-picked in the Black Hills by her siblings and herself when they were children. The striped barber pole from the family barber shop is proudly mounted to a living room wall. The light fixture that hangs over the puzzle table was crafted from an imposing section of an oak log that Tami’s dad had slogged back from a nearby forest where he and his father used to hunt. “They used to sit on it and they’d stuff their bags in there,” Tami said. That log, like the many other eclectic and cohesive features of the home, became an icon of a memory.

“This is the original farmhouse,” Tami explained as she showed me a framed black-and-white photo. “That’s my dad and his sister sitting on the front porch.”

Then she gestured to a part of the interior of the house. If you’re shown where to look, the soul of the old farmhouse is still pretty obvious within the artful lines of the transformed house. Everywhere I looked, I could see the work of a man who possessed the uncommon eyes of an artist and the steady hands of a craftsman.

I asked Tami and her mom where they think this overflow of creativity came from. They didn’t know — I’m not sure anyone really can ever be sure of where an artist digs for that gold — but Tami’s mom told me, “He was always making things. Always thinking. Always imagining.”

OUR PLAYGROUND

We’re surrounded by stories. Land, buildings, pictures and, most of all, people tell stories, if we take the time to listen. “There’s a story to everything,” Tami said, “and we like to pass that on. That kind of stuff is missing anymore. And this is important. This is the history of us.” After Tami showed me around the house that her father so lovingly crafted, she grabbed her coat, walked me through the kitchen and

AGRITOURISM IN STURGIS

Sturgis has become a hub for small-scale, family-led farm operations. Like Sturgis Hideaway at DesJarlais Farms, a few of these agricultural ventures offer lodging and other immersive experiences on their properties (see page 50 for more information).

Nationally and even internationally, agritourism is a growing industry that invites guests to grow their perspectives through firsthand experiences centered around how our food is grown and raised. Visitors to Sturgis have opportunities to get up close to winemaking, pig farming, bee farming, vegetable farming and other agricultural operations.

By immersing their guests in an authentic agricultural experience, Sturgis Hideaway and DesJarlais Farms are a prime example of effective agritourism.

Sturgis Hideaway Campground offers its guest one-of-a-kind stays, including this repurposed Rock Island caboose.

SNITCH YOUR OWN TASTE

Plum, pear and other fruit trees dot the farm and make bold appearances in the DesJarlais’ wines. The grapes and other fruits used in these wines are almost exclusively grown on these 20 acres. Some fruits are brought in, but never from very far away. Even in a poor harvest year, DesJarlais Farms is committed to supporting local producers and only buys fruits from nearby farms.

The wine created at DesJarlais Farms can be purchased at Sturgis Liquor, Sturgis Brewing Company, Sturgis Hometown Market and other locations. Their honey products can be purchased at The Coffee Shop of the Hotel Sturgis. For more information on the diverse and creative wines being created at DesJarlais Farms, visit desjarlaisfarms.com/wine.html.

took me on a tour of the farm.

The buildings that dot the DesJarlais property make it clear that the family’s love for the beautiful and the imaginative was successfully passed down to the next generation. One at a time, Tami and her brother, Joe DesJarlais, have been creating inspired spaces for their guests to stay in. A tipi, a reworked sheep herder’s wagon and other whimsical accommodations adorn the property and are collectively called the Sturgis Hideaway Campground.

The centerpiece of the property might be the repurposed caboose. Not a replica, this former Rock Island train caboose fell off the rails — literally — following decades of faithfully bringing up the rear of the line. Climbing the metal stairs up to this unique stay feels like you’re playing. And that’s how Tami feels while working and dreaming on the farm. “This is our playground,” she said. “It’s fun.” It’s easy to get swept away with the desire to explore and discover all of the enchanting features that the DesJarlais family has dreamt up.

The unique stays signal guests to relax, but the out-of-the-box farming that takes place on the acreage offers a grounding experience.

SNITCHING A TASTE

“When people ask us how we got into making wine, we show them the Concord grapes out here.” Tami pointed to the vine that was growing a few feet away from the back door. “My grandfather planted that vine when he came here in 1941, and he would use it to make wine.” One of Tami’s favorite memories of her grandfather, who

passed away in 1968, centers around his love of wine. “He had five little wooden casks down here in the root cellar, and I remember as a little kid going down there to snitch some out of those. What a fabulous memory.”

The family has since planted more grape vines — all of which are special cultivars bred at the University of Minnesota to thrive in cold climates. And that original Concord vine is still tended, harvested and used to make a signature wine aptly called Legacy Red. Additionally, the family grows other fruits and even has taken the plunge into beekeeping.

Winemaking, Tami mused, seems to be a constant in the story of her family. Today, visitors to DesJarlais Farms can enjoy the fruits of this Sturgis family’s love of their land. If you’re visiting Sturgis in the warmer months, make sure to call over to the farm to reserve a seat for a wine tasting. You might even consider a more immersive experience by booking a stay at Sturgis Hideaway. And in the fall, you can take an active role in harvest, pressing and — of course — sampling. Make sure to contact the farm in advance to coordinate.

Sturgis is full of these kinds of stories — stories of families, of dreams, of lives taking an alternate route — and most of all abiding in the beauty that is found in every square inch of this town. If you’re not familiar with Sturgis yet, let this be a taste of the kind of hospitality you’ll find. Be assured of this: the DesJarlais family is emblematic of the warmth, creativity and love that can be found everywhere in Sturgis. Cheers.

Guest are able to hike to the Farm’s highest point to enjoy one of the best views of Sturgis.

Great lodging can make or break a trip. It’s the punctuation at the end of your day of adventures, and it’s your ticket to the long-sought-after morning of sleeping in. Different trips require different accommodations, and different travelers have different preferences. The good news is that Sturgis has no shortage of outstanding lodging — whether you’re the road tripping family or the thrill-seeking adventurer.

A part of history

THE STURGIS MOTEL AND POKER ALICE HOUSE

The cigar-chomping, entrepreneurial and allaround legendary old west figure comes to life at this property once owned by Poker Alice herself. Alice’s plans were to settle down in Sturgis and run a quiet resort — that didn’t happen. The Poker Alice House would prove to be one of Poker Alice’s final old west exploits, but still one that’s full of danger and intrigue. Today, you can stay in this historic space or hang your hat in one of the Sturgis Motel’s more contemporary rooms. 1802 Junction Avenue Sturgis, SD 57785 (605) 347-2506 thesturgismotel.com

Convenience and comfort

DAYS INN BY WYNDHAM STURGIS

Located off of I-90, consider this comfortable hotel your convenient homebase to Sturgis and the rest of the Black Hills. Grab your complimentary morning coffee and light breakfast, and head out on your next adventure. When you get back, relax and drift off to sleep on your luxurious pillow-top mattress.

2630 Lazelle Street Sturgis, SD 57785 (605) 206-3077

Unwind

BAYMONT INN AND SUITES BY

WYNDHAM, STURGIS

Ready to kick back and relax after a full day of exploring the Black Hills? The Baymont Inn, located on the west side of Sturgis, is the perfect pick to rest your weary head. Expect everything that you’d imagine in a top-notch hotel — a quiet, comfortable room, a fitness center, breakfast, wi-fi. Now here’s something you didn’t expect but will love at the end of a long day: a whisky and seltzer bar, not to mention a delicious menu and weekly live performances. Head down to the lobby at the end of your day and unwind in style at the 44 Lounge & Casino. You earned it. 2721 Lazelle Street Sturgis, SD 57785 (605) 347-4140 baymontsturgis.com

The Baymont Inn and Suites offers both relaxation and entertainment.

Downtown chic

THE HOTEL STURGIS

The only hotel on Main Street greets visitors with a sense of sophistication and style that is unmatched in the area. Being the only hotel in the neighborhood isn’t the only thing that makes this place unique — the lobby of the Hotel Sturgis boasts the only coffee shop on Main Street, too. The building that houses the Hotel Sturgis is over 130 years old. In that time, the property has served the town in a variety of ways. Today, this iconic hotel is serving the community by providing its visitors with comfort and rest in a stylish environment. Book your stay and take in the joy, the fun and the energy of downtown Sturgis from your private balcony. Don’t forget your latte.

1144 Main Street

Sturgis, SD 57785 (605) 561-0116 thehotelsturgis.com

Making memories

STURGIS LODGE AND SUITES

“Does it have a pool?” That’s the question asked by any child contemplating their next stop on a road trip. There’s a magical window of time in one’s life when that is the most pressing question of a trip — and, of course, if there will be breakfast in the morning. Thankfully, the answer to both of those questions is “yes” at the Sturgis Lodge and Suites. This well-kept and classic hotel is perfect for a family on their summer vacation. So, load up the trusty minivan and add Sturgis Lodge and Suites to the road trip itinerary. Are we there yet?

2431 Junction Avenue

Sturgis, SD 57785 (605) 347-3604

sturgislodgeandsuites.net

Stretch out

WHEELER FARMS VACATION HOMES

Finding space for the whole crew can be challenging while on a family trip. Your solution? Stretch out and experience Sturgis and the Black Hills in style and comfort while staying in one of the rental homes from Wheeler Farms. This locally owned and managed group of pristine properties is awaiting large groups of family and friends. All properties are meticulously maintained and feature all the creature comforts of home — and maybe even a few more. Three of these homes are even on the same street, so there’s amazing possibilities for really large groups to all be close (but also have their own space). (605) 381-8778

wfvacationhomes.com

Look out for glamping options at some of the campgrounds.

With such a large selection of campgrounds, you’ll be sure to find a site that will suit your specific needs.

HAPPY CAMPERS

Looking for a site to park your big rig? How about a spot to do some tent camping? Here’s some of our favorite campgrounds in Sturgis.

Bear Butte Creek Campground bearbuttecreekcampground.com

Black Hills Vista RV Park blackhillsvista.com

Buffalo Chip Campground buffalochip.com

Creekside Campground creeksidesturgis.com

Iron Horse Campground ironhorsecampground.com

Kickstands Campground & Venue kickstandsllc.com

Lamphere Ranch Campground lamphereranch.com

No Name City Luxury Cabins & RV nonamecity.com

Ride N Rest Campground ridenrest.com

Rush No More RV Resort & Campground rushnomore.com

Shade Valley Camp Resort shadevalley.com

Sturgis RV Park sturgisdowntownrvpark.com

Sturgis View Campground sturgisviewcampground.com

Putting down roots: A couple of options for ag-lovers

THE COTTAGE AT BEAR BUTTE GARDENS

Bear Butte Gardens is a working farm that champions growing and eating food in the best way possible. Visitors are able to book farm tours, take classes, purchase fresh produce and more at this USDA certified organic producer. But what if you need more time to immerse yourself in this organic lifestyle? Book The Cottage at Bear Butte Gardens and breathe in the fresh air and a new perspective.

20445 Highway 79

Sturgis, SD 57785

(605) 490-2919

bearbuttegardens.com

STURGIS HIDEAWAY AT DESJARLAIS FARMS

You’ve never stayed anywhere like this. Right in the heart of Sturgis, this working farm and winery invites you to stay on the property in one of their boutique cabins. A repurposed sheep wagon, train caboose and more invite guests to find rest in some of the most unique, fun and whimsical spaces in the area.

1335 Ballpark Road

Sturgis, SD 57785

(605) 347-0793

desjarlaisfarms.com

The Cottage at Bear Butte Gardens offers its guests an oustanding view of Bear Butte itself.

The Largest Selection of Beer, Wine and Spirits in

The Northern Hills

WE ALSO DO CUSTOM ENGRAVING TO SUIT ANY EVENT, GIFT OR BUSINESS PROMOTION

A SYMPHONY OF SNOW

SNOW SAFARI

Sturgis was labeled the Key City thanks to its key location in accessing the rest of the Black Hills. Visitors can still take advantage of this community’s convenient location by using Sturgis as their strategic launch pad to adventure. The nearby access to the region’s best skiing is testament to this fact.

Terry Peak Ski Area

It’s not just downhill skiing that adventurers can discover close to Sturgis. Snow shoeing (opposite) is outstanding in the nearby Black Hills. Frozen lakes (this page) can be found throughout the Black Hills, too, and can be used for ice fishing and other winter sports.

Terry Peak Ski Area

BLOOD, SWEAT AND GEARS

Sturgis is a community that is built for some spectacular mountain biking. The Sturgis Bike Park (previous) is home to multiple pump tracks and a skills park. The Mickelson Trail (this page) is a 109mile long bike trail that sprawls through the Black Hills. This trail can be easily accessed from the nearby town of Deadwood.

THE RHYTHM OF THE ROAD

Use Sturgis as your hub for the most epic bike riding in the country. Catch iconic sights like

(this page).

Mount Rushmore (opposite) and Needles Highway

Iron Mountain Road

WORKING EQUITATION

A TRADITION MAKES ITS WAY TO STURGIS

Images by ROCKIN’ R IMAGES

Working equitation is an equestrian sport that simulates a worker and horse out in the field completing common tasks — combined with a stylish flair. The discipline originated in Portugal and has spread throughout Europe and South and North America, including Sturgis. In 2016, Sharlene Bergum and a friend came together to start Black Hills Working Equitation. “You can find us on Facebook. There, we have listed what’s going on. We have shows set up this summer: June 1st, July 13th and September 7th,” Sharlene said. Buffalo Berry, Sharlene’s arena, is located just three miles from Sturgis.

Sharlene, pictured to the left, said, “Any breed can participate and the sport also includes a wide range of riding styles.”

Sharlene went on to describe what has working equitation spreading:

“What’s popular about the sport is the versatility of it. The variety of things makes it fun and interesting for people to participate. The idea of the whole thing is to use obstacles in a way that gives dressage exercises a purpose.”

Riders in working equitation wear traditional outfits. With the sport being practiced in countries around the world, the attire has become diverse. The only requirement for riders is that they keep their outfits consistent with their riding style. “So if you’re English,” Sharlene explained, “you would use an English bridle, a helmet and a hunt coat — that sort of thing. If you’re Western, of course, you’d wear a Western hat, boots, chaps.”

Sharlene described how working equitation is a discipline that can be practiced at almost any age. “We have a pretty strong group of teenagers,” she said. “That girl (pictured to the left) is seven. And she’s a good little rider.” As this unique sport grows in Sturgis and the surrounding area, Sharlene hopes that it adds to the growing list of amazing activities that people of all ages can enjoy in the City of Riders. “We appreciate the motorcycles,” Sharlene said, “but there’s more things to do in Sturgis than just that.”

Main

September

THE HOT LIST

CRUISING FOR CAFFEINE

Oh, coffee. You mean so many different things to so many different people. You’re what brings friends together for conversations. You’re how we reward ourselves. And, of course, you’re the perennial pickme-up.

Coffee lovers have some major choices while they’re in Sturgis — whether you’re picking up a quick to-go order from a drive-thru, meeting a dear friend for a latte and a pastry or you just need a moment to yourself to sit down and savor a masterfully brewed cup of joe. Here’s some of our favorite ways to stay caffeinated while in the City of Riders.

Rev It Up

Swing through this coffee kiosk with three locations — one off of the western section of Lazelle Street, one on Junction Avenue and one on Highway 34 at the Kickstart Travel Center just east of town. This little shop is packing a big menu. Find your bliss in traditional coffee drinks as well as drinks like frappes and teas. Convenience, friendly staff and a wide variety of deliciousness are all here.

Sturgis Coffee Company

Residents from other parts of the Black Hills will make a point to stop at this local cafe. If you take your beans seriously, make sure to stop by this shop. It’s a hip, warm and welcoming place to meet friends or enjoy a few moments to yourself. sturgiscoffeecompany.com

The Coffee Shop at the Hotel Sturgis

Located on the ground floor of the Hotel Sturgis, this coffee shop offers an upscale, downtown cafe experience. Order some sweets to go with your joe and enjoy the sites of Main Street for a while. It’s the quintessential coffee shop experience. thehotelsturgis.com/ main-street-coffee

The Good Witch Cake Shop

And if you’re looking for a sweet treat to pair with your coffee, the Good Witch Cake Shop is an outstanding choice. The delectable selection of baked goodies at the Good Witch is sure to lift your spirits and give you the boost you need in your day. goodwitchcakeshop.com

THE SUBTLE DIFFERENCES

Latte vs. Mocha

A latte is espresso and steamed milk. A mocha is espresso, steamed milk and chocolate.

Macchiato vs. Cappuccino

A Macchiato is espresso and a little milk. A Cappuccino is equal parts steamed milk and espresso.

Americano vs. Long Black

An Americano is hot water added to espresso. A long black is espresso added to hot water.

We’re Not at the North Pole Anymore... Or Are We?

While we may not boast toy-making elves, Christmas in Sturgis is an experience you won’t soon forget.

Christmas Time in Sturgis kicks off the Friday prior to Thanksgiving with the Festival of Trees, organized by First Interstate Bank. Area businesses and individuals decorate Christmas trees in various themes and donate their decorated tree to the tree auction. Funds raised benefit organizations like the Sturgis Kiwanis Food Pantry and other charitable causes in the area. In recent years, this event has raised more than $50,000 to support local charities.

Next up on the tour de Christmas Time in Sturgis is the Tree Lighting Ceremony organized by the Sturgis Area Chamber of Commerce on the first Thursday of December. This holiday tradition is a family-friendly event kicking off a month of festivities. Be sure to stop by the booths at Harley-Davidson Rally Point at the corner of Main Street and Harley-Davidson Way where attendees can expect candy canes, hot chocolate, cider, popcorn and roasted chestnuts. For the adults in attendance, stop by The Loud American to purchase one of

their famous hot toddies to keep you warm. The Mayor of Sturgis will read ‘Twas the Night Before Christmas and count down to the official tree lighting.

DECEMBER 5-6

Sturgis Tree

Lighting Ceremony & Parade of Lights

HOLIDAY GIVEAWAY

The Parade of Lights organized by the Sturgis Area Chamber of Commerce takes place on the first Friday of December. The parade features more than 50 eye-catching floats, prepared by area businesses, worthy of an “oooh-ahhh” from children and adults alike. The Chamber will appoint judges to select winners in several float categories, including the Heartstrings, Judges’ Choice, and Best Sound, among others. Businesses lining the parade route frequently feature specials, open houses and activities for parade attendees.

The City of Sturgis Rally & Events Department hosts the Sturgis Hometown Christmas Market each Friday, Saturday and Sunday of the holiday season. This annual market showcases local vendors, small businesses and home-based businesses. In addition to the weekly market, the third

While supporting local businesses with your holiday shopping, you’re also entered into Downtown Sturgis Foundation’s annual Downtown Sturgis Holiday Giveaway. The giveaway offers a chance to win gift cards as well as two grand prizes. Winners are selected weekly and announced on the Downtown Sturgis Facebook Page.

Thursday of December is known as Scrooge Night presented by the Sturgis Area Chamber of Commerce. Scrooge Night is a beloved Sturgis tradition and offers an opportunity to complete your holiday shopping list, all while supporting local businesses. Participating retailers stay open late and offer special promotions. In previous years, merchandise discounts, door prizes and new merchandise reveals have been included in the evenings’ festivities. ●

EVENTS

BATTLE OF THE BANDS

June 1

Prepare yourself for the facemelting, mind-bending sounds of garage band magic at HarleyDavidson Rally Point during our SECOND Legendary Sturgis Battle of the Bands!

STURGIS ART FESTIVAL

June 1

This festival will highlight the best of the best artists, crafters, and businesses in our area.

NORTHERN HILLS AG FEST

July 26

This annual festival features a number of agriculture-related events that showcase the kindness, economic contribution and embedded lifestyle of agriculture in the Sturgis area. The Northern Hills Ag Fest features mutton bustin’ for kids, a dress-acalf competition, community BBQ and more.

AGRICULTURE APPRECIATION BANQUET

October 10

The agriculture community is a huge part of the Sturgis area. Join us as we say “thank you.”

CHAMBER’S CRYPT

HAUNTED HOUSE

October 25-26 & 30-31

This family-friendly activity helps raise funds for the Chamber of Commerce and other community initiatives.

STURGIS VOLKSMARCH

June 15

Sturgis is surrounded by breathtaking scenery and public lands. Past Volksmarches have traversed the beautiful Black Hills National Forest, Bear Butte State Park, the historic Fort Meade recreation area and other unique sites.

COMMUNITY APPRECIATION PICNIC

August 21

Business owners and residents come together to share wellwishes and thanks for another great summer season.

STURGIS SMALL BUSINESS SATURDAY

November 30

Show your support of local Sturgis businesses during Small Business Saturday. Browse local shops and take care of some holiday shopping right here in Sturgis.

STURGIS HOT PEPPER FESTIVAL

September 21

Our Fall Festival is entering its 5th year, and what better way to celebrate than by showcasing a local staple, hot peppers, at this year’s event!

STURGIS TREE LIGHTING CEREMONY & PARADE OF LIGHTS

December 5-6

These popular events kick off a month of festivities.

DIRECTORY

ACCOMMODATIONS

CAMPING, CABINS & RENTALS

1886 Properties LLC 1100 Main St., Sturgis 218.255.1696

Bear Butte Creek Campground

13174 SD Hwy 34, Sturgis 605.347.1504 bearbuttecreekcampground.com

Black Hills Vista RV Park

3333 Dolan Creek Rd., Sturgis 605.347.1510 blackhillsvista.com

Buffalo Chip Campground

20622 Fort Meade Way, Sturgis 605.347.9000 buffalochip.com

Creekside Campground

20538 SD Hwy 79, Sturgis 605.347.2137 creeksidesturgis.com

Eagle’s Landing Campground LLC

2881 Avalanche Rd., Sturgis 605.215.0643 campsturgis.com

Elkhorn Ridge RV Resort 20189 US Hwy 85, Spearfish 605.722.1800 elkhornridgervresort.com

Fish N Fry Campground

21390 US Highway 385, Deadwood 605-578-2150 stay.fishnfrycampground.com

Iron Horse Campground 20446 SD Hwy 79, Sturgis 605.450.0321 ironhorsecampground.com

Lamphere Ranch Campground

13010 Lamphere Ranch Rd., Sturgis 605.347.5858 lamphereranch.com

Nemo Guest Ranch

12737 Guest Ranch Lp., Nemo 605.578.2708 nemoguestranch.com

No Name City Luxury Cabins & RV 20899 Pleasant Valley Dr., Sturgis 605.347.8891 nonamecity.com

Ride N Rest Campground 20494 SD Hwy 79, Sturgis 605.490.8292 ridenrest.com

Rush No More RV Park & Campground

21137 Brimstone Pl., Sturgis 605.347.2916 rushnomore.com

Shade Valley Camp Resort

20158-137th Pl., Sturgis 605.347.5556 shadevalley.com

Spur Creek Saloon 17712 SD Hwy 79, Newell 605.391.8282 facebook.com/spurcreeksaloon

Sturgis RV Park 1175 W. Woodland Dr., Sturgis 605.720.1501 sturgisdowntownrvpark.com

Sturgis View Campground 20497 Avalanche Rd, Sturgis 605-608-0665 sturgisviewcampground.com

The Main Street House

344 Main St, Sturgis 303-910-7573

Tilford Gulch Campground

13157 Deer Meadow Rd., Piedmont 605.209.1200 tilfordgulch.com

Vanocker Canyon Campground & RV Park 1214 Pineview Dr, Sturgis 605-499-8057 vanockercampground.com

Wheeler Farms Vacation Homes Piedmont 605.381.8778 wfvacationhomes.com

HOTEL & MOTEL

Baymont Inn & Suites / The 44 Lounge & Casino 2721 Lazelle St., Sturgis 605.720.4444 baymontinns.com

Cadillac Jack’s Gaming Resort

360 Main St., Deadwood 605.578.1500 cadillacjacksgaming.com

First Gold Gaming Resort

270 Main St., Deadwood 605.578.9777 firstgold.com

Iron Horse Inn

600 Whitewood Service Rd., Whitewood 605.722.7574 ironhorseinnsturgis.com

Summerset Hotel & Suites

7900 Stagestop Rd., Summerset 605.787.4844 summersethotelsuites.com

Super 8 Motel

2600 Whitewood Service Rd., Sturgis 605.347.4447 wyndhamhotels.com/super-8/ sturgis

The Hotel Sturgis 1144 Main St., Sturgis 605.561.0116 thehotelsturgis.com

The Lodge at Deadwood 100 Pine Crest Dr., Deadwood 605.584.4800 deadwoodlodge.com

The Sturgis Motel 1802 Junction Ave., Sturgis 605.347.2506 thesturgismotel.com

ATTRACTIONS

NEARBY ATTRACTIONS Bear Country U.S.A. 13820 S. Highway 16, Rapid City 605.343.2290 bearcountryusa.com

Black Hills Playhouse 24834 S. Playhouse Rd., Custer 605.255.4141 blackhillsplayhouse.com

Crazy Horse Memorial® 12151 Avenue of the Chiefs, Crazy Horse 605.673.4681 crazyhorsememorial.org

D.C. Booth Historic Fish Hatchery 423 Hatchery Circle, Spearfish 605-642-7730 dcboothfishhatchery.org

Historic Homestake Opera House

313 W. Main St., Lead 605.584.2067 homestakeoperahouse.org

STURGIS ATTRACTIONS

Bear Butte State Park

SD Hwy 79, Sturgis 605.347.5240 gfp.sd.gov

Fort Meade Museum

50 Sheridan St., Fort Meade 605.347.9822 fortmeademuseum.org

Sturgis Car Museum

940 Dickson Dr., Sturgis 605.720.6398 saabmuseumusa.com

Sturgis Motorcycle Museum

999 Main St., Sturgis 605.347.2001 sturgismuseum.com

Sturgis Strikers Bowling 910 1st St., Sturgis 605.720.2695 sturgisstrikers.com

Wonderland Cave

12634 Alpine Rd., Nemo 605.578.1728 wonderlandcavesouthdakota. com

COMMUNITY RESOURCES

CHARITABLE ORGANIZATIONS

Action for the Betterment of Community Sturgis

605.347.2991

Black Hills Area Community Foundation

243 Founders Park Dr, Suite 102, Rapid City

605.718.0112 bhacf.org

Black Hills Area Habitat for Humanity

610 E. Omaha St., Rapid City 605.348.9196 blackhillshabitat.org

Black Hills Bluegrass Association

3405 Wisconsin Ave., Rapid City 605.348.6737 blackhillsbluegrass.org

Black Hills Works

3650 Range Rd, Rapid City

605-343-4550 blackhillsworks.org

Crisis Intervention Shelter (CISS)

Sturgis

605.347.0050 sturgisciss.org

Dakota Endurance, LLC

Sturgis

605.430.7007 blackhills100.com

Dakota Frontier Camp Adventure for Kids

12913 Bear Butte Lake Rd, Whitewood 605.490.1252

Downtown Sturgis Foundation

2040 Junction Ave., Sturgis downtownsturgisfoundation.org

Elk Creek Conservation District

2202 Main St., Sturgis 605.347.4952 sdconservation.org

Generation Good Respect

970-580-1111 generationgoodrespect.org

Good Shepherd Clinic, Inc

1020 State St, Spearfish

605-717-2080 goodshepherdclinicspearfish. com

High Plains Spiritual Life Center

1506 Jackson St., Sturgis 605.347.1131

Meade County Housing Authority

1220 Cedar St., #113, Sturgis 605.347.3384 mchasd.org

Meade County Senior Citizens Center

919 Harley-Davidson Way, Sturgis

605.347.5877 mcseniorcenter.org

Meals On Wheels

Western SD 1621 Sheridan Lake Rd., Ste. C, Rapid City

605.347.1740 mealsprogram.com

NeighborWorks Dakota Home Resources

795 East Main St., Deadwood 605.578.1401 neighborworksdhr.org

Northern Hills Area CASA Program

741 N. 5th St., Spearfish 605.722.4558 nhcasa.com

Olive Branch Lodge #47

3747 Old Whitewood Rd., Sturgis 605.347.2363

47-sd.ourlodgepage.com

Optimist Club of Sturgis Sturgis 605.490.9410 facebook.com/SturgisOptimists

Salvation Army of the Black Hills

405 N. Cherry Ave., Rapid City 605.342.0982 salarmyrapidcity.org

Sergeant Colton Levi Derr Foundation

518-6th St., Ste. #2, Rapid City 605.545.2505 sergeantderrfoundation.org

Sturgis & Meade Co. Historical Society Sturgis sturgishistory.org

Sturgis Area Arts Council Sturgis sturgisarts.org

Sturgis Area Chamber of Commerce & Visitors Bureau

2040 Junction Ave., Sturgis 605.347.2556 sturgisareachamber.com

Sturgis Economic Development Corp Sturgis 605.347.4906 sturgisdevelopment.com

Sturgis Golden K Kiwanis Club

801-6th St., Sturgis 605.347.3384

Sturgis HS Rodeo Booster Club Sturgis 605.347.1068 sdhsra.com

Sturgis Mustang Rally Sturgis 605.393.7865 sturgismustangrally.com

Sturgis Scooper Booster Club Sturgis 605.347-4644

Sturgis Soccer Association Sturgis 605.490.2676 sturgissoccer.com

United Way of the Black Hills

621 6th St., Ste. 100, Rapid City 605.343.5872 unitedwayblackhills.org

West River Foundation Sturgis 605.347.4467

Western Dakota Antique Club

605.484.9787 wdantiqueclub.com

DIRECTORY

Western Resources for Independent Living

909 Saint Patrick St, Suite 4, Rapid City 605.718.1930 wril.org

Weston County Travel Commission

1 S. Seneca Ave., Apt. 2, Newcastle 307.746.2896 travelwyoming.com

Workforce Diversity Network

505 Kansas City St., Rapid City 605.787.2590 wdnbh.org

RELIGIOUS ORGANIZATIONS

Hope Church

1056 Main St., Sturgis 605.515.2828 hopeinsturgis.com

Connection Church

1942 Davenport Lp, Sturgis 678-602-9370 ccsturgis.church

First Presbyterian Church 1319 Junction Ave., Sturgis 605.347.2395 fpcsturgissd.com

First United Methodist Church

1755 Ballpark Rd., Sturgis 605.720.5578 sturgisumc.org

Grace Lutheran Church

1061 Sherman St., Sturgis 605.347.2713 sturgisglc.org

LifeSpring Wesleyan Church

2105 W. Lazelle St., Sturgis 605.720.5448 lifespringsturgis.com

Love INC Sturgis

Sturgis

605.206.3515 loveinconline.com/sturgis

Open Bible Church

2121 Colorado Dr., Sturgis 605.347.4381 openbiblesturgis.com

St. Francis of Assisi Catholic Church

1049 Howard St., Sturgis 605.720.3579

saintfranciscatholicchurch.org

Sturgis Alliance of Churches Sturgis

605.347.3384

Trinity Lutheran Church

2109 Baldwin St., Sturgis

605.347.5376 trinitylutheran-sturgis.com

EDUCATION

Black Hills Special Services

Sturgis

605.347.4467 bhssc.org

Black Hills State University

1200 University St., Unit 9512, Spearfish 605.642.6877 bhsu.edu

Community Education of the Black Hills

730 E. Watertown St., Rapid City

605.394.5120 communityeducationclasses.org

Meade School District 46-1

1230 Douglas St., Sturgis

605.347.2523 meade.k12.sd.us

Skies the Limit LLC SD

86 Custer Ave, Ft Meade 605-561-0175 skiesthelimitllc.com

Sturgis Community Preschool 1755 Ballpark Rd sturgiscommunitypreschool.com Western Dakota Technical Institute

800 Mickelson Dr., Rapid City 605.718.2400 wdt.edu

GOVERNMENT & POLITICAL

Agnico Eagle USA Limited 912 Main St., Sturgis 605.209.3599 agnicoeagle.com

City of Sturgis

1040 Harley-Davidson Way, Sturgis

605.347.4422 sturgisareachamber.com

Meade County Commission

1300 Sherman St., Ste. 212, Sturgis 605.720.1625 meadecounty.org

Meade County Republican Party Sturgis

605.347.2975 facebook.com/ MeadeCountyRepublicans

Meade County Republican Women Sturgis 605.720.3881 sdfrw.org/meade-county-home

Northern Hills Diversion

68 Sherman St Suite 213, Deadwood 605-722-8889 northernhillsdiversion.com

Sanford Underground Research Facility

630 E. Summit St., Lead 605.722.4046 sanfordlab.org

South Dakota Department of Labor

1300 N. Ave., Spearfish 605.642.6900 sdjobs.org

Sturgis Police Department

1400 Main St., Sturgis 605.347.2573

Sturgis Public Library

1040 2nd St., Ste. 101, Sturgis 605.347.2624 sturgispubliclibrary.blogspot.com

DINING & DRINKS

American Legion and Veterans Club

868 Main St., Sturgis 605.347.4682 facebook.com/ sturgisveteransclub

Belle Joli’ Winery 3951 Vanocker Canyon Rd., Sturgis 605.347.9463 bellejoli.com

Cheyenne Crossing Store & Catering

21415 US Hwy 14-A, Lead 605.584.3510 cheyennecrossing.org

DesJarlais Farms & Winery

1335 Ballpark Rd., Sturgis 605.347.0793 desjarlaisfarms.com

Loud American Roadhouse

1305 Main St., Sturgis 605.720.1500 loudamericanroadhouse.com

McDonald’s of Sturgis 2351 Lazelle St., Sturgis 605.347.2798 mcdonalds.com

Oasis Bar & Fireside Lounge

1145 Main St., Sturgis 605.347.3848

Pizza Ranch

2711 Lazelle St, Sturgis

605-347-3400 pizzaranch.com

Stinger Saloon

1108 Main St., Sturgis

605.381.3068

Sturgis Brewing Company

600 Anna St., Sturgis 605.720.2337 sturgisbrewingcompany.com

Taco John’s of Sturgis 2314 S. Junction Ave., Sturgis 605.347.3556 tacojohns.com

The Knuckle Saloon & Brewing 931-1st St., Sturgis 605.347.0106 theknuckle.com

Wyatt’s Lemonade LLC 21469 Sturgis Rd., Piedmont 605.872.0588 wyattslemonade.com

INDIVIDUAL SUPPORTERS

Bernadette Usera

Sturgis

Dr. Barry Furze

Sturgis

Frances Ruebel-Alberts

Sturgis

James Quinn

Sturgis

Mark Chaplin

Sturgis

Roger Gallimore

Piedmont

Sandra Luna

Sturgis

LOCAL SERVICES

AUTOMOTIVE

Dirty Deeds Mobile Auto Spa LLC Sturgis 605-261-9888

Jake’s Collision Repair of Sturgis 2416 Junction Ave., Sturgis 605.347.5253 jakescollisionrepair.com

Liberty Chevrolet 2651 Whitewood Service Rd., Sturgis 605.347.2566 libertysuperstores.com

Pickles RV Repair

21390 State St, Piedmont 605-645-3604 picklesrv.com

Premier Equipment LLC

13045 SD Hwy 34, Sturgis 605.347.4493 premiereqsd.com

Scooptown Car Wash

710 Anna St., Sturgis 605.720.7800 scooptowncarwash.com

Wareing Motors of Sturgis 1 Ford Pl., Sturgis 605.347.3662 wareingmotors.com

Speedy Lube

2205 Park Ave., Sturgis 605.347.6939 speedylubesturgis.com

Sturgis Motor Company 1721 Lazelle St., Sturgis 605.347.2277 sturgismotorcompany.com

Sturgis NAPA

2324 Junction Ave., Sturgis 605.347.2663 napaonline.com

Sturgis Tire Pros

2324 Junction Ave., Sturgis 605.720.8315 tirepros.com

Werlinger Auto Body Repair

3441 Whitewood Service Rd., Sturgis 605.347.5550 werlingerautobodyrepair.com

MOTORCYCLE & SMALL ENGINE

Indian Motorcycle 2130 Main St., Sturgis 605.206.7830 indianmotorcyclesturgis.com

J & P Cycles 1650 Lazelle St., Sturgis 469.283.7730 jpcycles.com

Sturgis Harley-Davidson 1040 Junction Ave., Sturgis 605.347.2056 sturgisharleydavidson.com

Sturgis Motorsports 2695 Lazelle St., Sturgis 605.347.2636 sturgismotorsports.net

CONSTRUCTION & MAINTENANCE

All Season HVAC Service Sturgis 605.490.7022

All Terrain Exteriors, LLC 8307 Captain Soelzer St, Blackhawk 605-389-3191 allterrainexteriors.com

B.A.M. Construction/ Renovation Sturgis 605-490-2208

Boatwright Heating & Cooling

1110 Industry Rd., Unit D, Sturgis 605.389.7353 boatwrighthvac.com

Brosz Engineering Inc.

3561 Whitewood Service Rd., #A, Sturgis 605.347.2722 broszengineering.com

Foothills Electric

2116 Paha Sapa Dr., Sturgis 605.347.1200 foothillselectric605.com

Freeman’s Electric Service

401 Maple Ave., Rapid City

605.347.0110 freemanselectricinc.com

Hillcrest HVAC & Appliance Pros Spearfish 605-631-9005 hillcrest-hvac.com

LaPrade Roofing & Construction

540 Heritage Dr #7, Spearfish 605-641-1770 lapraderoofing.com

Legendary Electric LLC

101 David Dr., Sturgis 605.490.2254 legendaryelectric.net

Murphy Company Blackhawk 877.502.6066 murphycompanyusa.com

One Way Service Pros

169 Charles St., Deadwood 605.722.8101 onewayservicepros.net

Pete Lien & Sons Inc

3401 Universal Dr., Rapid City 605.347.5939 petelien.com

Pointer Roofing & Construction LLC Sturgis 605.553.8756 pointerroofing.com

DIRECTORY

Rasmussen Mechanical

3590 Mayer Ave., Sturgis 605.343.7800 rasmech.com

Sacrison Paving

20169 Victor Lp., Whitewood 605.269.2005 sacrisonpaving.com

Scull Construction Service, Inc

803 Industrial Ave., Rapid City

605.342.2379 scullconstruction.com

Short Construction Inc

1305 Ballpark Rd., Sturgis

605.347.3802

Simon

3975 Sturgis Rd., Rapid City 605.394.3300

simonteam.com

Triton Plumbing

1110 Industry Rd., Unit A, Sturgis

605.499.9316

Tycz Electric Co. Sturgis

605-464-0017 tyczelectric.com

Wolff’s Plumbing and Heating, Inc.

614 S. 32nd St., Spearfish 605.638-9996 wolffph.com

LANDSCAPING

Greenscape

1280 Moose Dr., Sturgis

605.347.7814 greenscape1280.com

Northern Hills Sod Farm, LLC

20138 126th Pl., Whitewood 605.347.9606 northernhillssodfarm.com

The GOAT Lawn Service 892 Dudley St., Sturgis 605.858.0080

BUSINESS SERVICES

A & B Business Solutions

1822 W. Kansas City St., Rapid City

1.800.477.2425 abbusiness.com

All Net Connections Whitewood 605.269.4141 anetconnect.com

Century Business Products

1011 E. 15th St., Sioux Falls 605.343.1260 cbpnow.com

Dakota Territory Technologies, LLC Sturgis 605-209-2003 dakotaterritory.tech

Quik Signs

2925 E. Colorado Blvd., Spearfish 605.717.7446 quiksigns.com

Servall Uniform & Linen Supply

312 Main St., Rapid City 605.343.0680 servall.net

FINANCIAL SERVICES 360 Accounting Sturgis 214.748.3647

Black Hills Community Loan Fund 1764 Centre St, Suite 1, Rapid City 605.519.5124 bhclf.org

Black Hills Federal Credit Union

1020 Lazelle St., Sturgis 605.718.1818 bhfcu.com

Black Hills Financial Planning

1113 Sherman St., Sturgis 605.641.3776 blackhillsfinancialplanning.com

Dakota Financial Services Inc

1080 Main St., #100, Sturgis

605.720.6747 dakotafinancialservices.com

Edward JonesBruce Gordon 2045 Lazelle St., Sturgis 605.720.5670 edwardjones.com

Edward Jones - Melissa Hampton

1247 Sherman St., Sturgis 605.720.5670 edwardjones.com/melissahampton

Farm Credit Services of America

2510 N. Plaza Dr., Rapid City 605.342.0678 fcsamerica.com

Farmers Insurance

1241 Sherman St., Sturgis 605.347.4562 farmersagent.com/rbeck1

First Interstate Bank

1200 Main St., Sturgis 605.347.2562 firstinterstatebank.com

First National Bank

955 Main St., Sturgis 605.347.4416 firstnationalbanks.bank

Gateway Mortgage 2315 Park Ave., Sturgis 605.496.7412 gatewayfirst.com

Glover Investments LLC Sturgis 605.347.0995

H & R Block 1881 Lazelle St, Sturgis 605-347-5955

Highmark Credit Union

725 5th St., Rapid City

605.716.4444 highmarkfcu.com

HUB International Limited

1238 Main St., Ste. 1, Sturgis 605.347.4644 hubinternational.com

Leavitt Heartland Insurance Services

942 14th St., Sturgis 605.347.4583 leavitt.com

Northern Hills Business & Tax Service 1109 5th St., Sturgis 605.720.2130 northernhillsbusinessandtax.com

Northern Hills Federal Credit Union

1080 Main St., Sturgis 605.347.4527 northernhillsfcu.org

Pioneer Bank & Trust 2611 Lazelle St., Sturgis 605.720.2265 pioneerbankandtrust.com

Farmers Union Insurance – Sabers Agency 2327 Junction Ave., Sturgis 605.347.4507 sabersinsurance.com

Simmons Accurant 1612 Junction Ave., Ste. 3, Sturgis 605.347.3912 accurantusa.com/simmonsaccurant

State Farm Insurance, Fowler Agency 2118 Lazelle St., Sturgis 605.347.3931 ericfowler.biz

State Farm Insurance, Moberly Agency

1612 Junction Ave., Ste. 2, Sturgis 605.702.3042 erichmoberly.com

Wells Fargo Bank 1040 Main St., Sturgis 605.206.2782 wellsfargo.com

LEGAL SERVICES

Karen Paige Hunt, Prof LLC

2202 Main St., Sturgis 605.720.6274 paigehuntlaw.com

Law Tigers

2111 E. Highland Ave., #420, Phoenix, AZ 801.870.2100 lawtigers.com

Nelson Law

1209 Junction Ave., Sturgis 605.561.6283 nelsonlawsd.com

Thomson Law, PC 1010 Ballpark Rd., Ste. 6, Sturgis

605.347.2551 thomsonlawoffice.com

MEDIA & MARKETING

Black Hills Pioneer/ Seaton Publishing 315 Seaton Cir., Spearfish 605.642.2761 bhpioneer.com

Black Hills TV

1041 N. Main St., Spearfish 605.786.4792 blackhillstv.com

Bob & Tam’s Excellent Adventure Sturgis

605.499.8227 bobandtams.com

Borns Group

Pierre

605.222.1275 bornsgroup.com

Brandon Jones Band brandongjones@hotmail.com brandonjonesband.com

C. Snow Imagery Whitewood 605-722-0298 csnowimagery.com

Evergreen Media

329 Main St., Ste. #1, Rapid City 605.343.7684 evergreenmediarc.com

KBHB/HomeSlice Media 1612 Junction Ave., Ste. 1, Sturgis 605.347.5336 thehomeslicegroup.com

KEVN Black Hills Fox TV

2001 Skyline Dr., Rapid City

605.394.7777 blackhillsfox.com

Meade County News Sturgis 605.499.9195 meadeconews@gmail.com

Rapid City Journal 507 Main St., Rapid City 605.394.8300 rapidcityjournal.com

Simpsons Printing 2410 S. Plaza Dr., Rapid City 605.342.0979 simpsonsprinting.com

Wandering Wilde Media, LLC Sturgis wanderingwildemedia.com

HEALTH & WELLNESS About Bodies Yoga & Massage 140 E. Hudson St, Spearfish 605-490-9606 aboutbodies.com

Black Hills Implant & Family Dental

1300 Junction Ave., Sturgis 605.347.5103 blackhillsimplantand familydental.com

Boulder Canyon Golf Club 12312 US Hwy 14A, Sturgis 605.347.5108 bouldercanyongolf.com

Compass Point Sturgis 605.347.3003 thecompasspoint.org

County Drug

1111 Lazelle St., #1/2, Sturgis 605.347.2466 countydrugrx.com

Dakota Hills Assisted Living Center 1124 2nd St., Sturgis 605.423.8084 dakotahillsassistedliving.com

Elkhorn Ridge Golf Club

6845 St. Onge Rd., Spearfish 605.722.4653 elkhornridgervresort.com

Key City Chiropractic & Acupuncture 1010 Ballpark Rd Ste 2, Sturgis 605-561-0161 keycitychiro.com

Loftus Dental 866 Lazelle St., Sturgis 605.347.8880 loftusdental.com

Monument Health Sturgis Hospital 2140 Junction Ave., Sturgis 605.720.2400 monument.health

Northern Hills Eye Care 910 Harmon St., Sturgis 605.347.2666 northernhillseye.com

Pain & Movement Solutions

1238 Main St., Sturgis 605.702.8206 painandmovementsolutions.com

Quantum Dragonfly 1010 Ballpark Rd #10, Sturgis 775-720-6439 quantumdragonfly.xyz

Sturgis Chiropractic Clinic

824-1st St., Sturgis 605.347.4003 sturgischiro.com

Sturgis Community Center

1401 Lazelle St., Sturgis 605.347.6513 sturgisareachamber.com/ community-center

Sturgis Mobile Response Team 1901 Ballpark Rd., Sturgis 605.347.5801

Sturgis Physical Therapy 1530 Junction Ave., Sturgis 605.720.2555

Sturgis Smiles Family Dental

1245 Sherman St., Sturgis 605.347.2509 sturgissmiles.com

Twisted Canyon CrossFit

1150 Moose Dr., Sturgis 605.347.1515 twistedcanyoncrossfit.com

VA Black Hills Health Care System

113 Comanche Rd., Fort Meade 605.720.7170 blackhills.va.gov

Warrior Within Massage & Bodywork

113 Sherman St, Sturgis 605-381-8475

DIRECTORY

REAL ESTATE & PROPERTY MANAGEMENT

Alexandra Calderwood Realty

3105 W. Fairgrounds Lp., Ste. #8, Spearfish 605.858.4385 calderwoodcollective realestateco.com

Aspen Grove Assisted Living

2065 Moose Dr., Sturgis 605.720.4738 seniorhousingnet.com

Bruch Real Estate

1921 Lazelle St., Sturgis 605.206.1046

Casteel Auction & Real Estate

1951 Junction Ave., Sturgis 605.347.5110 casteelauction.com

Century Ranch Development LLC

1921 Lazelle St., Sturgis 605.347.9300 sturgisrealestatecenter.com

Dolan Creek Senior Living

2171 Moose Dr, Sturgis 605-720-9990 empres.com

Heritage Acres, Inc.

2340 E. Ave., Ste. 1, Sturgis 605.347.9017 metroplains.com

Mount Rushmore Area Association of REALTORS

1230 N. Ave., Ste. #1, Spearfish 605.722.0181 mountrushmoremls.com

PMI Black Hills Sturgis 919-744-0578 pmiblackhills.com

Properties Unlimited Realty

2320 Junction Ave., Sturgis 605.347.7644 properties-unlimited.com

The Real Estate Center of Sturgis

1921 Lazelle St., Sturgis 605.347.9300 sturgisrealestatecenter.com

Wildflowers Townhome Apartments Sturgis

361.563.2522 wildflowerstownhouse rentals.com

TRANSPORTATION

Harlow’s School Bus Service

2237 W. Sherman St., Sturgis

605.347.5066 goharlows.com

Prairie Hills Transit

2015 Tumble Weed Trl., Spearfish 605.642.6668 prairiehillstransit.com

Giddy-Up & Go Shuttles

Deadwood

605.484.6592

UTILITIES

Black Hills Energy PO Box 1400, Rapid City 888.242.3969 blackhillsenergy.com

BluePeak

809 Deadwood Ave., Rapid City

605.721.2000 mybluepeak.com

G&G Garbage, LLC

10520 Hwy 10, Dickinson, ND 605.340.4760 gandggarbage.com

Kieffer Sanitation

2426 E. Saint Patrick St., Rapid City

605.342.5575 gokieffer.com

McGas Propane Inc

2219 Junction Ave., Sturgis 605.347.3811 mcgas.biz

Midco

Sioux Falls

800.888.1300 midco.com

GENERAL SERVICES

Black Hills Funeral Home & Cremation

1440 Junction Ave., Sturgis 605.347.2522 blackhillsfuneralhome.com

Bradley Storage

3470 Whitewood Service Rd., Sturgis 605 347.3848 bradleystorage.com

CBH Cooperative

2030 Main St., Sturgis 605.720.2946 cbhcoop.com

Grubl Ranch Sturgis 605.720.8822

Pepsi Cola of the Black Hills

2720 Creek Dr., Rapid City 605.342.0362 admiralbeverage.com/ Pepsi-cola-black-hills

Resting Pawz Pet Cremation 11630 Quaal Rd, Blackhawk 605-206-0024 petcremationsd.com

Snyder Ranch

21399 Snyder Ranch Rd., Piedmont 605.347.5485

The Tattoo Cellar

1049 Main St., Sturgis 605.347.7524 thetattoocellar.net

SHOPPING & RETAIL

ACE Hardware

2222 Junction Ave., Sturgis 605.347.4031 acehardware.com

Bear Butte Gardens & Farm Stand

20445 SD Hwy 79, Sturgis 605.490.2919 bearbuttegardens.com

Black Hills Rally & Gold 1101 Main St., Sturgis 605.347.3564 blackhillsrallyandgold.com

Common Cents

2421 S. Junction Ave., Sturgis 605.347.3666 commoncentsstores.com

Froelich Farms, LLC 194th St., Vale 605.641.3776 froelichfarms.com

Grocery Mart

2216 Junction Ave., Sturgis 605.423.4606 grocerymartsturgis.com

Heartland Homestore

925 Junction Ave., Sturgis 605.720.1668 facebook.com/ HeartlandHomestore

Hot Leathers

1000 Main St., Sturgis 605.347.6020 hotleathers.com

Jack’s Campers

13203 High Plains Pl., Piedmont 605.787.9010 jackscampers.com

Journey Again Thrift Store

1848 W. Main St., Sturgis 605.731.8189

Just For Looks Boutique

1006 Main St., Sturgis

605.720.4247 facebook.com/ justforlooksboutique

Kwik Mart / Sturgis Subs 2217 Junction Ave., Sturgis 605.347.7533

Lucy’s Nearly New Shoppe 2320 S. Junction Ave., Sturgis 605.347.5623 lucysnearlynew.com

Lynn’s Dakotamart Sturgis 1111 Lazelle St., Sturgis 605.347.4483 lynnsdakotamart.com

Mary Kay CosmeticsCindy Smith Saint Onge 605.642.5286 marykay.com/csmithsmiles

Mary Kay CosmeticsPatty Kennedy Sturgis 575-706-0489 marykay.com/pkennedy

Pine Street Porch Creations Sturgis etsy.com/shop/ pinestporchcreations

Puffy’s Dispensary 1337 Main St, Sturgis 605-720-7810 puffysdispensary.com

Rockingtree Floral & Garden

1340 Lazelle St., Sturgis 605.347.4432 rockingtreefloraland gardencenter.com

Runnings

2425 Lazelle St., Sturgis

605.347.6352 runnings.com/storelocator/store/ sturgis

Rushmore Office Supply

815 Junction Ave., Sturgis 605.347.3326 rushmoreofficesupply.com

Smokes N Things

2715 Lazelle St., Ste. A, Sturgis 605.720.8658 smokesnthings2018.wixsite.com/ website

Sports. Adventure. Fun

920 Harley-Davidson Way, Sturgis 605.720.3555

Star Frog

1026 Main St, Sturgis 605-720-4069 thestarfrog.com

Sturgis Photo & Gifts

1081 Main St., Sturgis 605.347.6570 sturgisrallyphoto.com

Sturgis Responder Supply

2715 Lazelle St., Ste. B, Sturgis 605.390.5987 sturgisresponder.com

Tom’s T’s Inc

601 Lazelle St., Ste. B, Sturgis 605.347.6169 sturgistees.com

Vanway Trophy & Award

3120 W. Main St., Rapid City 605.341.2929 vanwaytrophy.com

White Canvas Art Co.

1060 Main St., Sturgis 605.389.6019 whitecanvasartco.com

Workhorse Nutrition

1064 Main St., Sturgis

605.720.8657 workhorsenutrition.com

Xtreme Dakota Bicycles

1051 Main St., Sturgis

605.720.4046 xtremedakotabicycles.com

Investing in our Hometown

OVER 50 YEARS OF NEW BUSINESSES, NEW JOBS AND NEW PLACES TO LIVE

For over 50 years, the Sturgis Economic Development Corp (SEDC) has been providing support to people and organizations looking to do business in the Key City. “We’ve really become the area’s go-to experts on business relocation,” explained Amanda Anglin, the Executive Director of SEDC. “We also are able to help established businesses expand and start-ups go from the idea phase into reality.” SEDC offers a wide range of services to businesses looking to start or grow in Sturgis — everything from competitive business loans, to incubator space for start-ups, to favorable terms with leasing space at the Industrial Park. “Over the years, SEDC has been involved with the expansion and attraction of approximately 48 companies,” Amanda shared. “That has meant hundreds of jobs either created or preserved through the efforts of the SEDC.” ●

For more information on starting, expanding or relocating your business in Sturgis and Meade County, visit sturgisdevelopment.com or call Amanda Anglin, SEDC Executive Director, at (605) 347-4906.

TIMELINE

1973

SEDC was formed by a group of visionary local businessmen as a 501(c)6 non-profit organization under the name Sturgis Industrial Expansion Corp (SIEC). Shortly after incorporation, SIEC purchased the first 10 acres of the original Sturgis Industrial Park.

1980s

SIEC purchased a second parcel of land on the north side of the Whitewood Service Road. This building was remodeled and leased to UPS.

1993

SIEC purchased an additional 25 acres of land adjacent to the original Park. The development of the infrastructure in this new Industrial Park was the result of extensive collaboration with the City of Sturgis and the SD Department of Transportation.

2007

SIEC, recognizing the need to expand its focus beyond industrial and real estate development, changed its name to the Sturgis Economic Development Corp (SEDC).

2012

SEDC again expanded its focus to include retail development and residential initiatives for workforce and seniors. SEDC was a driving force in the development of Aspen Grove, a 33-bed private care assisted living facility with 24 employees

2013

SEDC brokered the development of Sierra Vista Apartment Homes, a 48-unit market rate lease complex for all age groups.

2015

SEDC assisted in the residential developments of Dolan Creek Estates and Canyon View Estates.

2016

SEDC held a groundbreaking ceremony for Discovery Kids University, a 106-child state licensed childcare facility, creating 18 new jobs.

2019

SEDC sold land at Exit 32 and assisted in the development of the Scooptown Carwash.

2021

SEDC completed renovations to the SEDC Business Incubator and welcomed four new start-up businesses to the Sturgis Industrial Park.

2022

SEDC held a groundbreaking ceremony for the Dolan Creek Senior Living Project, a 50-unit assisted and independent senior living facility, creating 10 new jobs.

2023:

SEDC sold land in the Sturgis Industrial Park for the expansion of Murphy Company, creating 60 new jobs.

SEDC broke ground on a 6,400 sq. ft. building comprised of four units, anticipating completing in the Summer of 2024.

The Monument Health Sturgis Hospital can trace the history of health care in the community back to 1907, when the first hospital opened on First Street. The roots for healthcare in the city were established and the support of the community throughout the years allowed it to grow and adapt to continually meet the needs of the citizens of Sturgis and the surrounding areas.

The Sturgis Hospital Caregivers and Physicians are dedicated to continuing this legacy by preserving our history and continuing to deliver high-quality care, create a caring experience, be a great place to work, impact our community, and be here for generations to come.

SERVICES:

Behavioral Health

Concussion Care

Emergency Medicine

Endocrinology

Family Medicine

General Surgery

Gynecology

Heart & Vascular Care

Hospital Medicine

Laboratory Services

Medical Imaging

Nutrition Services

Obstetrics

Occupational Therapy

Orthopedics

Pediatric & Adolescent Medicine

Podiatry

Primary Care

Physical Therapy

Senior Care

Speech Therapy

Transitional Care

Urgent Care Services

Wound & Ostomy Care

STURGIS HOSPITAL AND

CLINIC

Monument Health is a communitybased health care system with a mission to make a difference, every day. The system offers care in 31 medical specialties and serves 12 communities across western South Dakota. With over 5,000 physicians and caregivers, Monument Health is composed of 5 hospitals and 40+ medical clinics and specialty centers. Monument Health is a member of the Mayo Clinic Care Network.

Monument Health is committed to the future of medicine, with medical training partnerships, a medical residency program and more than 130 active research studies. We are confident about western South Dakota’s future, and we’re honored to be your partner in delivering excellence in health care.

AND STURGIS CARE CENTER

Clinic and Urgent Care Services: 605-720-2600

Hospital: 605-720-2400

Sturgis Care Center: 605-720-2400