57785_Sturgis

SHOP LOCAL SHOP LOCAL

1401 LAZELLE STREET • STURGIS, SD

CONTENTS

Smart Traveler

9 SNAPSHOT

Dale Lamphere, South Dakota’s Artist Laureate, shares how Sturgis shaped his story.

10 BIG PICTURE

If you’re planning a trip to Bear Butte, make sure your mind and heart are prepared.

13 MAKING TRACKS

The Executive Director of Black Hills Trails tells us what makes Sturgis such a destination for mountain biking.

15 FACE THE MUSIC Sturgis is a musical place. No matter what gets your toes tapping, Sturgis has a musical event for you.

16 LET IT BE A BLESSING

Meet Dennae Russell, a Sturgis native who chooses to chase life.

19 AN ARTIST’S GUIDE

Dale Lamphere takes us on a personal art tour of Sturgis.

21 WITH A VIEW

Stay where Sturgis history was made.

23 OUR STORY

Three generations are taking home titles in flat track racing.

24 INSIDER’S GUIDE

Shop, eat and play like locals.

30 KIT LIST

Adventure gear and where to find it.

33 FAMILY INC

Meet some Sturgis business leaders who are making a big impact in their community.

Insider’s Guide

38 WEEKENDER

How to spend a weekend in Sturgis.

44 EAT Travis Bartels is a Sturgis chef on a mission.

50 SLEEP ON IT

As the Centennial Trail winds through Sturgis, riders are able to enjoy some breathtaking views of Bear Butte

Different travelers have different needs. We give you the run down on where to stay.

58 SAFARI Expeditions curated for you adventurers.

Travel

Talk

79 A SIT DOWN MEAL

Dave Stewart opened Uncle Louie’s Diner to give Sturgis a space to connect.

80 WINE TIME

Stats and facts on local wine.

83 FROM THE BREWERY

The Head Brewer at Sturgis Brewing Company gives us the run down on their operation.

85 EVENTS

Signature events for 2023.

WELCOME “

The most important aspect of a story is its characters. Above all else, we love great movies, books and television shows because of the faces and personalities that we get to know and grow attached to. That’s what we want in a great story — quirks, triumphs and character. Maybe that’s what this is — the story of Sturgis, or at least a glimpse at it. As you flip through this magazine, take it as your introduction to our Sturgis family. Meet us, get to know a few of our stories and let us be your guides to our hometown. Then come and see us in person. We want to share this magical place

our 57785.

GROSEK EXECUTIVE DIRECTOR STURGIS AREA CHAMBER OF COMMERCE

Published in partnership with Sturgis Chamber and Evergreen Media Publisher Rick DenHerder. Creative Director John Edwards. Senior Editor Stephen Simpson VP of Sales and Growth Ruth Rossbach. Production Coordinator Dolsee Davenport. Photographer Jesse Brown Nelson. Digital

Media Director Billie Becker

with you. We love

I’m certain you will, too.

VERONICA

Local Home Loans Made Easy!!!

©2023 Gateway Mortgage, a division of Gateway First Bank. NMLS 7233. Equal Housing Lender.

BIG PICTURE

SnapShot

DALE LAMPHERE, SOUTH DAKOTA’S ARTIST LAUREATE

Dale’s workshop feels partly like a rancher’s garage — tools and grease and the smell of metal. It also feels like stepping into the classroom of a master art teacher — well-worn books on classical and modern sculpture line shelves; sketches and working models dot tables and workbenches. In the back of his shop, Dale and one of his assistants cut and pound stout sheets of steel for a new art display: gigantic stalks of wheat that, somehow, make you feel the prairie wind on your face. For over 50 years, Dale, Artist Laureate of South Dakota, has been creating evocative sculptures like this.

Dale grew up on a ranch near Sturgis, and he credits that experience for his introduction to both natural beauty and a classical work ethic. He keeps an artist’s statement on a wall in his office that reflects his Black Hills upbringing. The last line of his creed is taken from another Midwest artist, novelist Willa Cather: “Artistic growth is, more than it is anything else, a refining of the sense of truthfulness.”

For this Sturgis ranch kid, refinement is found in dutiful, honest and gritty work. “I tell young artists that even if it seems like a minor job, always do the best that you can do, and don’t worry about the money. Spend that extra 20 hours making it as good as you can make it. If you do that, that’ll lead to the next opportunity.”

And that certainly has happened for this sculptor. Decades of passionate creation has led Dale to spend time with some larger than life characters — Burl Ives, Bob and Dolores Hope, George and Eleanor McGovern. He was commissioned to sculpt the likenesses of each of these luminaries. And he spent time in all of their homes getting to know them. Not bad for a ranch kid.

“I feel really fortunate in my life. And I’m really happy that I stayed here. The Black Hills are a tremendous inspiration. I’ve spent my time studying the environment and responding to it, and it’s been a great place to develop as an artist. I think it’ll be that way for the next generation. We do have an area of real beauty.” ●

* MAKING TRACKS * FACE THE MUSIC * LET IT BE A BLESSING * ON THE TRAIL * WHERE TO STAY * FAMILY * INSIDER’S GUIDE * KIT LIST * OUR STORY * MEET THE ADVENTURER

The Big Picture BEAR BUTTE (MATO PAHA OR “BEAR MOUNTAIN”)

People from all over the globe seek out this Mountain as a place to experience a closeness to their Creator.

Jim Jandreau compares the Mountain to Mount Sinai, the site depicted in the Old Testament where God spoke with Moses and gave him the Ten Commandments. Bear Butte, like all holy sites, is a place to hear from the Divine.

Bear Butte isn’t just another hike. It’s a place to be open and respectful. It’s a place to put down conflict and realize that we’re all a member of the same family.

Jandreau encourages people to leave cavalier attitudes behind. He says, “People come here to conquer. But you can’t conquer this Mountain. Long after we’re dead and our bones turn to dust, this Mountain will still be here.”

Jim Jandreau is the Park Manager of Bear Butte State Park, and he is a member of the Lower Brule Tribe. Jandreau reminds visitors that Bear Butte is a sacred destination to every tribe of the Northern Plains.

Where the locals shop

A common sentiment from many Sturgis residents is that you don’t have to travel outside of town anymore to shop for the things you love. Locals and visitors alike are discovering that, in most cases, they can find a full and unique selection of clothing, decor, gifts and other items right here in Sturgis.

Black Hills Rally & Gold is a staple for Sturgis locals to cut out the hour-long round-trip required to shop for baby showers, weddings, birthday presents and more. The name of the store is a classic — and for many Rally-goers, this shop is their annual source of Rally collectables and Black Hills Gold. But owner, Robin Baldwin, discovered that her shop could fill a real need in the Sturgis community beyond the Rally — offering unique, useful

and beautiful items throughout the year. And the community has responded. “We’ve gotten to know our customers really well,” Robin said. “So when we go to market, we’ll think about who’s going to buy an item before we bring it into the store.” Black Hills Rally & Gold is a true community shopping place that’s providing Sturgis with the gifts, decor, clothing and other products that the town needs and wants. Discover what so many locals already know, and stop by Black Hills Rally & Gold. ●

Black Hills Rally & Gold

1101 Main St, Sturgis, SD 57785 facebook.com/blackhillsrallyandgold

FIND THESE AND MUCH MORE AT BLACK HILLS RALLY & GOLD

Bogg Bag

These sturdy beach bags are a must-have for any active Black Hills family. This is the last beach, park, picnic or whatever bag you’ll ever need. Completely washable and tip-proof, this bag is your ticket to a smoother outdoor adventure. They make all kinds of amazing accessories for them now, too. They’re available in a wide variety of fun and stylish colors.

Kavu everything

We stock everything from Kavu bags to clothing. Deck out the whole family in high-quality and stylish Kavu products. Everything that they make is durable and will last for years. All of Kavu’s products are sturdy enough to take on the trail and stylish enough to take with you on a night out.

Rumpl Blankets

These are the best blankets in the world. They’re warm, durable and look so nice. Keep them at home to snuggle on the couch and in bed, or pack your Rumpl up for a camping adventure. They’re extremely warm and cozy and they’re extremely beautiful.

MORE AND MORE LOCALS ARE DISCOVERING HOW THIS MAIN STREET SHOP IS PROVIDING SOMETHING SPECIAL TO THE STURGIS COMMUNITY.

CYCLING

Making Tracks

THIS STURGIS LOCAL DISCOVERED THE

JOYS OF MOUNTAIN BIKING AT A YOUNG AGE. NOW HE’S RACING TO SPREAD THE JOY OF THE TRAIL.

I was the kid who always sat on the bench in basketball or soccer. Way back when, there used to be an organization called the Black Hills Mountain Bike Association. They hosted a race series, and I started racing in it when I was probably about ten years old. It was an individual pursuit — so I was never on the bench. I never won anything, but I was at every race. That’s how mountain biking started for me.

The Black Hills has about two million acres of public land, but there’s something unique about the configuration of the Black Hills public lands — it’s not contiguous. Most public land in the U.S. is one big chunk. Not so here in the Hills. The public land of the Black Hills is carved up with private land, state land and towns.

That division creates this incredible opportunity to connect communities together across public land and create an experience that’s hard to find anywhere else in the U.S. The closest example of a similar interconnected trail system would be Europe.

Black Hills Trails has the core belief of connecting the communities of the Black Hills with trails, both literally and figuratively.

Sturgis, particularly, has been an ardent supporter of the work of Black Hills Trails. I always point back to the story of winter storm Atlas back in 2013. We had been working on trails in multiple communities and were making some decent progress. Then Atlas hit, and every trail that we had

been working to develop was an unusable disaster. We reached out to the municipal authorities of each of these communities to offer to help clean up the trails. Every community wouldn’t allow us onto the parks and other public land to clear out the debris. Except one. Stugis’s answer to us was a stark contrast: “What can we do to help you?” ●

SAM’S STURGIS TRAIL RIDES

Just starting out

For a family with young children or if you’re new to biking, try out the bike park behind the football field and the section of bike path between there and the football field. We also have a trail that we built for youth mountain bike races that connects off of that. If the kids are feeling good, they can hit a piece of single track and a loop off of that.

Getting better

If you’re pretty fit and you have some reasonable bike handling skills or if your kids are teenagers and they’re old enough to keep up, check out the trails east of town. The terrain is a little bit more rolling. Those trails are just a little bit less extreme and pretty easy to navigate.

Ready for anything

If you’ve got one day to spend in Sturgis and you’re an avid mountain biker, we like to do what we call the triple shuttle. If you have two vehicles and a few people with you, you can shuttle up to the top of Vanocker Canyon, ride through the canyon, and enjoy three completely distinct and different routes that are all mostly downhill.

The trail system in and around Sturgis is interconnected in a way that is unique to the country

SAM GREEAR is the Executive Director of Black Hills Trails.

CAMPGROUND

Get On! ADV Fest - July 20 - 23, 2023

Four days of adventure riding and community. Get On! ADV Fest will be full of test rides, seminars, entertainment, prizes, awards, and the latest adventure riding gear and accessories.

Yellowstone Off-Road Racing - July 20 - 21, 2023

Yellowstone Off-Road Races return to the award-winning PowerSports Complex for the Buffalo Chip 100 presented by Pierre Sports Center. Exciting live racing action in Truck, UTV, Ultra 4, and Youth Race categories.

The Best Party Anywhere - Aug. 4 - 13, 2023

The world’s largest gathering of music and motorcycle fans featuring performances from world-class entertainers, thrilling events, legendary rides, powerful freedom celebrations, top-tier bike shows, worthwhile charity events, heart-pounding stunts, white-knuckle racing, and so much more. Entertainment is free with camping.

FACE THE MUSIC

Black Hills Bluegrass Festival

Toes will be tapping at the Rush-No-More Resort & Campground this summer. The Black Hills Bluegrass Festival brings together some of the region’s greatest acts in folk and country music. This family friendly event is sure to please both bluegrass’s biggest fans and the folks who don’t know a banjo from a bass. Make a whole weekend of it. Cabins are available to rent and so are gorgeous sites for tent camping. You can also stake your spot for your RV — Rush-No-More has full hookups and pull-through sites. So, load up the whole family for this one; this festival is sure to leave everyone humming and smiling. blackhillsbluegrass.com.

Music on Main

Every Wednesday night in June and July, music fills the streets of downtown. This free music festival, held at Harley-Davidson Rally Point, is a great way to revel in those long summer nights. The whole family can find something to love here — kids will love the free bounce house and other fun activities. For those bicycle enthusiasts in the family, they can participate in the Mountain Bike Race Series. And the entire family will enjoy vendor booths, food trucks and the variety of live music featuring local artists. Stay up-todate by visiting officialsturgisevents.com.

Sturgis MusicFest

As summer comes to a close, check out this two day music festival that happens in tandem with the Sturgis Fall Festival. During this town-wide event, bands rock, jam and otherwise are amazing at different venues throughout Sturgis. There’s a free shuttle from Harley-Davidson Rally Point to select hotels, so the celebration can feel seamless. The whole family can really make a weekend out of this last hurrah of the summer. The City of Sturgis organizes this event and all concerts are free to enjoy. Find out more by visiting officialsturgisevents. com/sturgis-musicfest-and-fall-festival.

Buffalo Chip

Every August, this legendary locale hosts world-renowned bands and other

entertainers. Snoop Dogg, ZZ Top, Aerosmith and countless other mega-bands have brought the house down at this oneof-a-kind venue. The Chip gives people the opportunity to see some huge acts close to home. The Buffalo Chip experience doesn’t stop at the stage. Enjoy bars, food and a whole slew of other entertainment at the “original biker-dedicated entertainment destination in Sturgis.” To discover more about all of the amenities of the legendary Buffalo Chip and to stay up-to-date with all of the exciting announcements for 2023, visit buffalochip.com.

Sturgis Area Arts Council

From orchestra concerts, to musical theater, to traditional holiday musical celebrations, the Sturgis Area Arts Council offers some unique ways to connect with music. The mission of the SAAC is to “initiate, sponsor and conduct public programs to further the development and awareness of and interest in the arts.” And this group works diligently to foster a sense of art in the Sturgis community. The musical for 2023 is “Nunsense II,” premiering this summer. And make sure not to miss the community Christmas Concert in December. Discover more ways to enjoy the arts and music in Sturgis at sturgisarts.org.

The streets, fields and hills are alive with the sound of music in Sturgis. No matter what your jam is, Sturgis has a song for your soul and a tune for your feet.

BUFFALO CHIP

MEET THE ADVENTURER

Let it be a blessing

SOMETHING WRONG

Dennae’s wonderfully fun and active lifestyle continued on. Naturally, aches and pains would come and go. So, when one of Dennae’s legs started hurting, she really didn’t put too much thought into it. She simply made an appointment with a massage therapist to find some relief.

Dennae Russell moved to Sturgis when she was in second grade. And for this young lover of the outdoors, she found that Sturgis was the perfect backdrop for her active lifestyle. Growing up, she would enjoy hiking and other outdoor adventures, and she competed in just about any sport she could.

She would eventually take her athleticism and love of the outdoors a few miles north of Sturgis to discover the thrill of the ski slope. Dennae and her friend would spend hours of wintery fun zooming down the different runs. As the years went on, the two girls would eventually trade their skis in for snowboards. This would prove to be a pivotal decision for Dennae; snowboarding would prove to be a valuable and incredible outlet in her life.

However, several attempts at ridding Dennae of her leg pain didn’t yield any results. The therapist knew that something was wrong and advised Dennae to get checked out by a physician. Dennae hemmed and hawed at seeing a doctor, but the massage therapist insisted — and after the masseuse invoked the name of Dennae's mother, she agreed to get examined by a doctor.

After several medical tests, Dennae was diagnosed with a rare form of cancer in her leg. The doctors treated Dennae with chemotherapy and went to extreme measures to restore function to her afflicted limb. The efforts of the doctors did show some success, but Dennae’s active, outdoor lifestyle was reduced to little more than a few short, slow hikes.

This slower lifestyle frustrated Dennae. And over time, her mobility was only getting worse. Dennae’s surgeon, hoping to preserve and increase her mobility, devised some different options for her to pursue. One after another, Dennae’s

THERE’S PLENTY OF REASONS TO CALL STURGIS NATIVE DENNAE RUSSELL UNIQUE. BUT THE MOST DISTINCTIVE THING ABOUT HER MAY BE HER ATTITUDE.

Any amputees out there, holler at me because we need more snowboarders.

Dennae

“Anything that’s not my daily walking leg is out-of-pocket,”

Dennae explained.

“Prosthetics are super expensive. I was lucky enough to get a grant for my snowboarding leg. Otherwise, that would have been, like, $12,000. My microprocessor knee is $65,000 and a foot for that is about $4,000.”

The biggest challenge for Dennae’s competitive life right now is the money it takes to travel and to get outfitted with specialized prosthesis. You can help Dennae by contributing to her competition fund. To make a gift, scan the code below.

surgeon would describe different reconstruction and surgical procedures, each with their own advantages and disadvantages. Dennae would ask only one question of each option, though: “Can I still snowboard?”

DECISION TIME

The surgeon’s answer to Dennae’s question was the same every time: “No.” Dennae had already done extensive research on her future, and she knew, even before this meeting, what her choice would be: amputation. She discovered that she could be more active with one leg than two, and decided in her heart and mind that this was her choice. Amputate. Move on with life. So that’s what she did.

Dennae’s bet on herself paid off. She was fitted with a prosthesis and was able to return to her wonderfully fun and active lifestyle. She was able to hit the slopes again, and through a bit of serendipity, Dennae would find that snowboarding would become a bigger part of her life than she would have imagined.

WHAT YOU CAN CONTROL

Dennae took a snowboarding trip to Breckenridge in 2019. She was there, coincidently, at the same time as the Ski Spectacular, an adaptive ski and snowboard event. As Dennae was snowboarding, one of the coaches for the event spotted her and asked her to join a team race. Dennae agreed and raced in the last two days of competition. Footage of Dennae competing caught the attention of the right people, and Dennae would eventually be classified, coached and invited to

compete in the Paralympics.

Dennae is excited for the future. She’s been ferociously training for races ever since. She has good days and bad, but her heartburn comes from a place most people probably wouldn’t suspect. “Honestly,” she said, “having to deal with insurance and the other financial parts of being an amputee is the hardest thing for me. The physical aspect of it is a challenge, but I’m always up for a challenge, so I’m down for whatever comes my way.” This story isn't about a person who lost her leg. It’s about a person who chooses to hold on to joy — and even fight for it. “I just wish people realized that you have the choice to make your life great or not, despite the circumstances in your life,” Dennae said. “I had this happen to me, and I chose to let it be a blessing and a lesson.”

She went on to explain how she’s able to find so much joy in life: “Having a good day is a conscious choice. I can wake up in the morning and say to myself, ‘Hey, this is going to be a great day. Why is it going to be a great day? I don’t know. Just because it is.’ Anyone can do that. On the other hand, anyone can wake up and say, ‘Ug, I’m not feeling it. I’m going to choose to be crabby and ungrateful for the things I have in my life.’ Then you’re going to have a really crappy day.”

And Dennae has a lot to be grateful for. “I wouldn’t be where I am today without the support from the communities of the Northern Hills. The whole area is so supportive and amazing. I quite literally would not have my first snowboarding leg without this community. They’ve put on fundraisers for me, and I’m so thankful for everyone believing in me and supporting me.” ●

—

ON THE TRAIL

AN ARTIST’S GUIDE

KINSHIP — STURGIS COMMUNITY CENTER

I really like the synthesis of land and human form that happens in “Kinship.” There’s big, organic shapes and yet they have a kind of human quality and a connection with one another.

CHRIST IN THE GARDEN OF GETHSEMANE — STURGIS UNITED METHODIST CHURCH

At the Methodist church, there’s a garden and there’s a piece there that’s called “Christ in the Garden of Gethsemane.” It depicts Christ agonizing over what was coming for him. I gave that to the church in honor of my folks.

UNITED METHODIST CHURCH

MOBILE — STURGIS PUBLIC LIBRARY

This is the only mobile that I’ve ever done. It was in honor of Carol Davis. She was the librarian when I was just young and up and coming. I remember going in there to do some research or to take out their opaque projector. She was always really, really gracious and helpful to me and full of joy. It was a pleasure to do that piece.

SAINT FRANCIS — SAINT FRANCIS OF ASSISI CATHOLIC CHURCH

Then there’s Saint Francis at the front of the Catholic church. I actually have one of those over by my house because I really enjoy the piece and just the peaceful character of it.

TALL GRASS II — STURGIS PUBLIC LIBRARY

That piece, to me, seems like it’s in a perfect location and it speaks about the grasses. I envisioned that as a bouquet.

DALE’S OTHER WORKS IN SOUTH DAKOTA

Dignity of Earth and Sky — Chamberlain

The Hive — Spearfish Arc of Dreams — Sioux Falls

THE FATE OF A MAIL CARRIER–CHARLIE NOLIN–1876 — STURGIS POST OFFICE

J.K. Ralston was really quite an excellent painter. He has a mural at the post office. I studied that painting when I was young. I remember looking at the brush strokes and thinking, gosh, he created such an illusion with a single stroke. When I’m sculpting, I try to bring the same kind of detail to my work.

Let Artist Laureate of South Dakota and Sturgis local, Dale Lamphere, be your guide to some of his works that can be found in Sturgis — and one unique offering from his childhood.

POST OFFICE

STURGIS COMMUNITY CENTER

PUBLIC LIBRARY

ST. FRANCIS OF ASSISI CATHOLIC CHURCH

With a view

IMMERSE YOURSELF IN THE TOWN’S ROOTS AND REFLECT ON YOUR PLACE IN THE NATURAL WORLD BY BOOKING A ROOM AT ONE OF THESE SIGNATURE STAYS.

THE HOTEL STURGIS

Luxury meets history at the Hotel Sturgis. Let legendary downtown Sturgis come alive while staying at this iconic inn. The building that now houses this hotel was converted from a historic building with a storied past. Originally housing a combination of meeting halls, shops and storerooms, this downtown staple burned down in 1906. It was later rebuilt that same year. Its most recent incarnation is the Hotel Sturgis. Guests are able to find beautiful rooms and accommodations that are unique to town. Comfortable beds and stylish rooms are just a brief walk from resturants and shops. Make sure to check out the in-house cafe that serves coffee, ice cream and other treats. thehotelsturgis.com.

BEAR BUTTE GARDENS COTTAGE

Unwind and ground yourself at this one-of-akind stay. This setting of peace all occurs against the backdrop of a sacred reminder of our place in the world — Bear Butte.

Bear Butte or Mato Paha, is a landmark that is steeped in history. Crazy Horse, Sitting Bull and Red Cloud all sought out this sacred location in their lifetimes. The Cottage at Bear Butte Gardens offers its guests a view of this sacred place. Bear Butte Gardens is a working farm, so make sure to book a farm tour and taste what the farm has to offer. bearbuttegardens.com.

THE STURGIS MOTEL AND POKER ALICE HOUSE

“Poker” Alice Ivers-Tubbs, the legendary cigar chomping poker player from old west legend, made her reputation — and her fortune — outwitting and outplaying the gamblers of Deadwood and other saloon towns. As Alice got older, she left her high-stakes life for a quieter existence when she purchased a building near Fort Meade to run as a resort.

However, Alice’s peaceful retirement in Sturgis didn’t quite go as planned. A group of rowdy soldiers from Fort Meade wanted to use Alice’s resort as a party hangout. Alice told the rabble rousers to scram, but they got upset and started throwing rocks at windows and cutting telephone lines. Alice, not one to take guff from anyone, reached for her trusty .38 …

Today, you can stay in the very same place Poker Alice spent her last days — and had her last old west adventure. In addition to the historic Poker Alice House, the Sturgis Motel offers travelers comfortable, clean and conveniently located accommodations. Twenty eight queen rooms and one family suite are available at this motel located just minutes from downtown. Whether you’re booking the historical Poker Alice House or one of the more contemporary rooms at the Sturgis Motel, make sure to plan well ahead. During the tourism season, rooms fill up quickly. thesturgismotel.com.

Lofted rooms and a boutique experience await visitors to the Hotel Sturgis.

WHERE

LEGENDS OF THE FLAT TRACK

Family life can be fast-paced. For the Kopps, that would be an understatement.

A hundred miles per hour and the only thing that’s separating you and the concrete barrier is a few inches of air and the clothes on your back. KeyStone Kopp, a bonafide denizen of the City of Riders, lives for the adrenaline found in the drifts, slides and the blinding speed of flat track racing.

Flat track wasn’t always his cycling mode of choice, though. Growing up in Sturgis, motorcycles naturally became a part of his DNA. And for KeyStone, the crème de la crème of motorcycle riding was freestyle — nothing could outmatch the high stakes jumps and gravity-defying tricks. But a suggestion made one day by KeyStone’s dad, Dennis, after a particularly death-defying freestyle session would change his outlook on motorcycles forever.

“My dad said to me ‘why don’t you try staying on the ground?’ So I told him, ‘well, that seems boring.’ But then I tried it. It was intense,” KeyStone shared. “Once I started

flat track, I probably didn’t touch my dirt bike for about three years.”

KeyStone was hooked. Flat track became his pursuit and passion. As he took on more competitions, his dad and son, too, were drawn into the thrill of the race. “My boy, Kipton — he must have been five at the time — he saw me and he said, ‘that’s really cool. I want to do that, dad.’” Kipton got his own bike and started competing in kid league races. KeyStone’s dad, Dennis, soon joined the action, too, and started competing in his own league for more seasoned racers.

The Kopp boys would eventually hit the road with the ambitious goal of the three generations bringing home three national titles. But even more important than the awards, the three boys found that the memories and the experiences of the road trips and races were a more precious keepsake.

But what about the races? Did they win the three national titles? No; they won five. ●

MEET MORE STURGIS FAMILIES

The Gundersons

Tessa and Al adore living, working and raising their family in Sturgis. Al is a chiropractor at Key City Chiropractic and Tessa is an integral part of the operations at her mom’s business, Black Hills Rally & Gold. Read their story at sturgisareachamber.com/ resources/blog/Gundersons.

The Cammacks

Calvin and Kristi graduated from Sturgis Brown High School at the same time, but didn’t get to know each other until they both competed on the SDSU pole vaulting team. Read their story at sturgisareachamber. com/resources/blog/Cammacks.

INSIDER’S GUIDE

I KNOW A PLACE

Locals and visitors alike are discovering that Sturgis has become a one-stop community for shopping, eating and entertainment. Two locals gave us their inside scoops on Sturgis.

A KEY TO KEY CITY

Smart travelers will tell you that one of the keys to enjoying a place you haven’t been to before is spending time with real locals and doing what they do. When in Sturgis, do as the Sturgans do. We’ve rounded up two Scoopers with different backgrounds to give you the 411 on how they spend their time in the 57785.

KIM’S PICKS

Our first guide is Kim Roberts, owner of Kickstands Campground & Venue. She’s originally from the South, but was so enchanted by Sturgis’ charm a few years ago that she decided to put down some roots in the Key City. “I’m from a small town about the same size as Sturgis back in Mississippi,” she said. “Naturally, I love the hometown feel and the people and the community. My favorite thing about Sturgis in this area is the honesty and that we’re able to do things like make a deal on a handshake.”

Kim and her husband decided to look at a few different campgrounds and eventually decided that Kickstands was the perfect place for them to set up shop. They put in a commercial kitchen, updated and expanded the facilities and they’ve been able to offer a year-round Rally experience — without the Rally. “That’s been our focus,” Kim said. “We offer the beauty of the Black Hills without having to come to the Rally.”

The experience that they’re creating at Kickstands has been labeled a “boutique camping experience.”

Kim loves how supportive the Sturgis community has been to her, and she reciprocates that feeling — so much so that she recommends campgrounds, bars and venues to visitors that aren’t her own. “I tell people that they have to go to the Buffalo Chip and the Full Throttle ,” she said. “And you’ve got to go downtown and go to Hot Leathers . And I love Sturgis Photo & Gifts . The pictures you can buy there are gorgeous. Downtown is so nice. Sometimes we’ll just go downtown and we’ll just walk. My favorite restaurant in town has got to be the Loud American . Oh, and I love the Sturgis Brewing Company. I just ate there the other day for lunch and it was great.”

If you really want to experience Sturgis like a local, Kim’s next stop is for you. “Sturgis has a bowling alley, Sturgis Strikers , and it’s great,” she said. “That’s one of our spots we hang out at whenever my son comes to town.” If you’re looking for a way to spend an evening in Sturgis, Kim recommends catching one of the musical acts that frequent her venue at Kickstands . “8 p.m. to midnight we try to promote local bands. Tonight’s Chelsey Dee & Company and tomorrow night we have Empty Cask Band; they’re from Belle Fourche. The Wilt

EXPERIENCE THE BLACK HILLS

WIND YOUR WAY THROUGH THE NORTHERN HILLS

Boulder Canyon

Take the scenic route to or from Deadwood with this drive. Geology buffs can admire the canyon walls and other geological wonders throughout the canyon. The plentiful foliage along the way is definitely a sight to be seen, too.

Vanocker Canyon

This drive (or ride) is a must for anyone looking to enjoy the beauty of the Black Hills. Start out in Sturgis and follow the winding 17 mile road all the way to the community of Nemo. The fall is a particularly gorgeous time to enjoy Vanocker Canyon.

STURGIS’ FAVORITE COFFEE Sturgis Coffee Company

Residents from other parts of the Black Hills will make a point to stop at this local cafe. If you take your beans seriously, make sure to stop by this coffee shop.

Rev It Up

Swing through this coffee kiosk located off of the western section of Lazelle Street. Convenience, friendly staff and delicious lattes all await you at Rev It Up.

The Coffee Shop at the Hotel Sturgis

Located at the ground floor of the Hotel Sturgis, this coffee shop offers an upscale, downtown cafe experience. Order some sweets to go with your joe and enjoy the mainstreet experience for a while.

Brothers, who have been around 30 years, usually play here the first and third Sunday, every month.” For a full and updated schedule of musical acts at Kickstands , visit their website.

TRAVIS’ PICKS

Our next guide is Travis Bartels, a chef and co-owner of Sports. Adventure. Fun. You can read more of his story on page 44. He’s a Sturgis native and loves that he doesn’t really need to travel out of town to shop for the things that he needs. “I probably do about 90 percent of all my shopping in Sturgis,” he said. “We’ve got two grocery stores, Lynn’s Dakotamart and Grocery Mart . We’ve also got Runnings and Ace Hardware in town.”

Having grown up in Sturgis, Travis is excited that he doesn’t have to plot shopping trips to other communities to buy what he needs anymore. “I don’t really have to go anywhere else,” he said. “We’ve got a little bit of everything.” Making the community a little bit more self-sufficient was a motivating factor behind Travis and his sister, Richelle Bruch, starting Sports. Adventure. Fun. “I think the main reason why we started the store is because of Richelle’s two young kids — 13 and 12 —

who are very big into soccer. They play three seasons a year. One season gets over and they’ve worn their shoes for something like six games and they’ve outgrown them. Every time she needed to get new shoes, she would have to drive up to Rapid. She said that we need a sports shop in Sturgis. So I said, ‘Absolutely. Let’s put a business plan together and see what we can do.’”

Sturgis is becoming more of a one-stop shopping experience every year. “We’re very fortunate to have a great bike shop in town, too, with Xtreme Dakota Bicycles ,” Travis said. “And then you’ve got, Black Hills Rally & Gold . Their name is very misleading, by the way. I told my sister one time that I had to run down to Rapid to buy some new work pants. Then she told me to just go over to Black Hills Rally & Gold. So I did, and now that’s where I buy my clothes. That shop’s also great if I need to get a birthday present for one of my nephews or something.” ●

Kim and Travis only offered a taste of all there is to enjoy in the City of Riders. To discover more ways to enjoy Sturgis to its fullest, visit sturgisareachamber.com/visit-sturgis/whysturgis.

It's Better to Build Youth than Mend Adults.

Sturgis Police Athletic League (Sturgis PAL) is a non-profit organization that was established to prevent juvenile crime and substance use. We utilize a recreation-oriented crime prevention program that relies upon athletics, recreation, education and community service programs for youth. These programs provide an engaging, safe outlet for all children to reach their potential and to be involved in the Sturgis community in many di erent ways.

Please consider scanning this QR code to help us continue our mission to better the community we live in. All donations go directly to the kids! Or visit us at www.sturgispal.com 605-720-3555

sportsafllc@gmail.com

STURGIS SUNDRIES

Sports. Adventure. Fun is Sturgis’ one-stop-shop for youth sports gear. The downtown shop is also a dreamcome-true for campers, hikers and other adventurers. Owners, Travis and Richelle, offer up their musthave list for camping and hiking.

SUNSCREEN

We’d recommend Redneck Sunscreen. We also have a nice all natural sunscreen made by All Good.

TRAIL SNACKS

We carry Kind Bars and Trailtopia dried meals.

FLASHLIGHT

Make sure to pick up a stormproof flashlight from Life Gear or a headlamp from Black Diamond.

MAP AND COMPASS

Don’t get lost. You need a trail map from Brunton and a pocket compass from UST.

BASE LAYERS

The weather in South Dakota is unpredictable. We have base layers for adults and children along with packable jackets from Mountain Khaki.

BACKPACK

A good sturdy backpack is essential to make sure you have an enjoyable time outside. We have backpacks from Black Diamond, Sierra Designs and Osage River to meet any budget.

THE KEY CITY

Frontiersmen found that Sturgis is situated in a key location for accessing the Hills — hence the nickname.

Sturgis has become a Mecca for mountain biking and cycling of all kinds. Let the experts at Xtreme Dakota Bicycles be your guides to hitting the trail.

Here’s a dream list from husband and wife owners, Kristi and Calvin.

Kristi’s must-haves:

• Bike of choice: Scott Spark Dakine Fanny Pack with salted watermelon energy chews inside

Hand Up Gloves

Pearl Izumi Padded Bike

EDC Air Pump

Xtreme Dakota Bicycles water bottle

Calvin’s must-haves : Bike of choice: IBIS Ripley (because when you ride it, it puts a smile on your face).

One Up Multitool and Pump

Pocket-Sized Water Filter

Stash Wrap with tools and

6D Helmet

Xtreme Race Jersey

The experts at Sports. Adventure. Fun and Xtreme Dakota Bicycles are ready to help you find the things you need to maximize your time on the trail — whether that’s on two feet or two wheels.

Dr. Gunderson and Dr. Goebel have proudly served the community of Sturgis and the surrounding area for a combined 35 years.

Both doctors look forward to continuing to serve the community in their new practice, Key City Chiropractic & Acupuncture.

As evidence-based Chiropractic Physicians, they stay current on research and make sure that our community is receiving the most up-to-date treatments for conditions ranging from the spine to the extremities.

SERVICES

Chiropractic Adjustments

Rehab Services

Soft Tissue Techniques

Cupping

Lumbar Traction

Acupuncture

Dry Needling

NUTRITIONAL SERVICES

Nutritional Planning Supplements

PASSIVE MODALITIES

Electrical Stimulation

Ultrasound Treatments

THE JURRENS

Legend Suspensions is a world-renowned manufacturing operation right here in Sturgis. Through the company’s 25 years of growth and progress, owner Jesse Jurrens has discovered the multi-faceted meaning of the word quality.

“I’m huge on quality,” Jesse said. “Part of the fun for me was being able to put a lifetime warranty on something.” Legend Suspensions is an industry leader in the design and manufacturing of suspension systems for Harleys and other motorcycles.

QUALITY PRODUCTS

The temptation in manufacturing, according to Jesse, is to think primarily about finances. But for him, his decisions are made through a different lens. “Yeah, you have to have dollars to make things work,” he said, “but my motivation really is the quality of the product. And that can be a fight. Committing to quality might come with financials that are not as lucrative as they can be. It’s tempting on a daily basis to slip on quality, but we stick to our guns. Your financials and your business will come around if you stick to your guns on quality. And that’s what’s happened for us.”

Legend has an industry reputation for an uncompromising commitment to quality. And that’s made this Sturgis company a unique specimen in the world of manufacturing. “We’re one of the few companies left in our industry that is still extremely adamant about making our products in the U.S.,” Jesse said, “and sourcing our materials, if we can, from the Midwest, and definitely always from the country.”

QUALITY PEOPLE

Family and community take centerstage, too, in the Legend commitment to quality. “We’ve been able to accomplish a lot in Sturgis,” Jesse said, “and we’re just so blessed to have the team that we do.” Jesse and his leadership have strived to create

a work experience for their employees that is as high quality as their products.

Jesse acknowledges that this great experience for his employees didn’t happen overnight. “We had to earn the right to attract those quality employees,” he explained. The experience of Legend’s employees was crafted uniquely for the community that they call home. “We work from Monday to Thursday,” Jesse said. “That’s because if you live in the Black Hills, you’re typically an outdoor person. That’s where Friday, Saturday and Sunday all in a row come in. We’re really able to enjoy our families and our surroundings that way. Our people come in on Monday ready to rock and roll.” Taking care of the team like this and in many other ways directly translates to the caliber of the product.

Jesse’s motivation to create this unique work environment comes from a place close to home for him. “We’re big on family and we’re big on helping our employees enjoy the Black Hills,” he said. “A part of that is selfish because my family and I love the outdoors so much. And we homeschool, so we probably spend an unusual amount of time together as a family unit. So, a part of our work structure just comes from how I want to enjoy my family.”

Wherever this balance of work, family and life came from, it’s working for Legend. Employees of the company experience a fufilling and family-like experience as they work. The business continues to grow and this Sturgis company is an industry leader and what a lot of riders consider synonymous with a smooth riding Harley. ●

Legend Suspensions is located at 3461 Whitewood Service Rd, Sturgis, SD 57785

Learn more at legendsuspensions.com

Family comes first for Jesse Jurrens and his team at Legend Suspensions. The Sturgis company is committed to creating a high quality product, and they’re also committed to investing in their employees and their families.

Jesse Jurrens has been able to create a thriving business in Sturgis. He’s grateful for his team, his community and, most of all, his family.

The Cammacks

CALVIN AND KRISTI CAMMACK ARE A TOUR DE FORCE WHEN IT COMES TO MAKING AN IMPACT IN THEIR HOMETOWN.

What is Xtreme Dakota Bicycles and Twisted Canyon CrossFit offering to the community?

“The gym and the bike shop tie in together very nicely,” Kristi said. “I would say a lot of our gym members have also become bikers. The bike shop is very distinct because there isn’t another bike shop in town. We have a big selection of different brands of bikes. And we keep a wide variety for kids bikes and also smaller things — anything that you need for hiking or biking.”

Kristi went on, “As far as the gym, we offer specific classes, so we have CrossFit classes, cardio and core classes, cycling classes, hot classes and more. Everything that we offer at the gym has a coach, so it’s very much like personal training but you’re in a group setting. I do athletic enhancement classes in the summer for kids, too.”

Where would you say your entrepreneurial spirits come from?

How did you two meet?

“We started on the pole vaulting team here in Sturgis,” Kristi said. “Our coach encouraged us both to keep going and compete in college. I was a year ahead of Calvin, so when we both were at SDSU at the same time, we didn’t really know each other. But then we did get to know each other. We ended up vaulting at SDSU for five years.”

How did you decide to open up a bike shop and a CrossFit gym?

“Pole vaulting definitely got us where we are now. We grew to love weightlifting and working out, so that naturally ties into the gym,” Kristi said. “We fell in love with biking because one of our good buddies got me to try it. So I did, and I loved it. Then Calvin rode my bike, and he ended up loving it more than I did.”

“So then I went and bought a bike,” Calvin said. “A year later I bought a nicer bike. And then a year after that, we bought a bicycle shop. I have five bikes now, by the way.”

“For sure, my parents,” Kristi said. “I grew up watching them. When I was growing up, they owned Sturgis Bus Company and Western Transportation. They had a car wash in town, too. My parents were always on the go, and I was always on the go with them. My mom did all the accounting and books for everything, and she also always gave back to her community. That’s something that we very much try to do, too.”

“I grew up working on the family ranch all the way till high school,” Calvin said. “So, I learned to work sun up to sun down there; I learned that’s how you get stuff done. Then in high school, I worked for a construction company, which I recently bought out. In college, my track buddies and I did concrete edging. There wasn’t really anyone else doing that there at the time. Then when I moved back, I wanted to do my own thing, so I went into landscaping. The experience of hard work from family brought me into that.”

Besides the gym and the bike shop, what else are you guys up to?

“Calvin owns Greenscape,” Kristi said. “His business is unique because he can do the entire project — which a lot of people can’t do. Calvin can completely design and transform a whole yard or house. He can do everything from the concrete to the insulation, to building fire pits to building retaining walls. He can also take care of their yard after the fact with the spray services.” ●

Old Fort Meade Museum

SOMETHING FOR EVERYONE

Consider Sturgis your key to a first-rate Black Hills getaway.

Sturgis is your hub for history, adventure, nature and so much more. Spending a weekend in and around Sturgis can look a thousand different ways — all the more reason to spend another day in this gem of a town.

Sturgis can make you feel comfortable and calm with its classic hometown charm. The community is also able to transport you to new heights of adventure and adrenaline. This spectrum of everything the human heart thrives on is served up in abundance in Sturgis.

We’ve curated two perfect days in Sturgis — one

full of the thrill of nature and the call of adventure. The other day is dedicated to rest, relaxation and good, old-fashioned pampering. No matter your taste or style, each day has something that’s sure to leave you feeling rejuvenated or invigorated (maybe both).

Feel free to mix-and-match. Maybe what you need is a morning of mountain biking and an afternoon mani-pedi. Or you need to ground yourself in history and revel in the joy of nature. Whatever it is you need, you’ll be sure to find it here.

The picturesque Fort Meade is a history buff’s dream

GROUND YOURSELF IN HISTORY AND NATURE

“It started here” reads a historic marker at Fort Meade. Start your day here, and find out how the “Star Spangled Banner,” before it was the U.S.’s national anthem, was first used to honor the military here in Sturgis. Enjoy the tranquil setting of the Fort Meade Recreational Area, and make sure to spend some time at the Old Fort Meade Museum, too. There, you can really dig into the rich military and frontier history of the Key City. Then head to the Sturgis Motorcycle Museum & Hall of Fame to discover the story of the Sturgis Motorcycle Rally. From its

humble roots in racing to an annual event that pours in hundreds of millions of dollars to the Black Hills economy, the history of the Rally is fascinating. This museum is a blast and has something for every motorcycle enthusiast — young and old alike. After a morning of history, it’s time to get outside.

Axis Mundi — the center of the world. That’s what Bear Butte was and is to many people. Expand your horizons at this special place. Enter this State Park with reverence and respect as you soak in the story of this historically and spiritually

vital place. The visitor center is a great place to start your education on Mato Paha or Bear Butte. Maybe the best way to reflect on the beauty and meaning of Bear Butte is to slowly and intentionally hike to its summit. You can also hike around Bear Butte Lake and the extensive trail system in and around town. Bear Butte Lake is a perfect way to find some watery fun near Sturgis. Fishing, canoeing, kayaking, paddle boarding and more aquatic activities can be enjoyed at this 215 acre lake located at the foot of Bear Butte.

4 MORE WAYS TO SPEND THE DAY

A PASSION FOR CARS

The Saab Heritage Museum opened in Sturgis in 2019. Check out this stellar collection of Saabs and learn more about the history of these iconic vehicles.

A HOLE-IN-ONE

Time to hit the links. Sturgis is just a stone’s throw away from two amazing golf courses. Check out Boulder Canyon Golf Club or head up I-90 to Elkhorn Ridge. Both courses feature 18 holes that combine the sport of golf with some spectacular views.

PAYING YOUR RESPECTS

The Black Hills National Cemetery is located just outside of Sturgis. This serene and somber stop is an opportunity to slow down, reflect and leave with a renewed sense of gratitude

DISCOVER THE JOY OF THE TRAIL

Let Sturgis be your incredible introduction to mountain biking or the home to your new favorite ride. The trail system in and around Sturgis offers a wide variety of difficulty levels, so any rider — young or old, experienced or brand-new on a bike — will be able to find a trail that suits their needs.

Day 1:

Bear Butte offers visitors an experience of grounding.

Day 2:

TIME FOR A LITTLE SELF-CARE WHAT A TREAT! FAMILY TREATS

Teach the little ones in your life the importance of treating oneself by visiting Emma’s Ice Cream Emporium, located on Main Street. The variety of ice cream flavors is bound to satisfy everyone’s sweet tooth. Make sure to get your hands on one of the homemade waffle cones, and if you have room after all the ice cream, grab a slice of cheesecake or another gourmet baked treat to go.

GROWN UP TREATS

Sturgis is home to two fantastic wineries and vineyards. Belle Joli’ Winery is open yearround and offers visitors a delicious variety of locally grown and produced wines. Sample one of the winery’s signature sparkling wines or spend some time with a succulent red or a refreshing white. Depending on what the thermometer reads outside, enjoy your libation in either the panoramic patio or unwind indoors next to the cozy fireplace. The wine from DesJarlais Farms & Winery is another must taste for any lover of vino in Sturgis. This wine is produced in small batches and captures the unique flavors of the area. The wine sells out every year, so you might want to consider ordering some bottles from their website. Make sure to try the plum wine, too

What can’t be solved by a little shopping? Sturgis is home to some delightful boutiques that sell decor items that will leave your house guests asking, “Where did you get that?” Black Hills Rally & Gold is a shop that specializes in, well, Rally merchandise and gold. This Main Street store is the go-to for many Rally-goers, but the other 355-ish days of the year, they sell some truly unique and beautiful items. Locals have discovered that Black Hills Rally & Gold is the goldstandard in Sturgis shopping.

Just for Looks Boutique is another stop for any Sturgis shopping expedition. Find gorgeous clothing, jewelry, gifts and more at their downtown

shop. Whether you’re shopping for yourself or someone special, pop into this boutique to find that perfect something.

Now let’s talk spa day. Feel the stress melt away when you visit Akela Spa. Located in between Deadwood and Sturgis, this spa is the ideal location to pamper yourself. Step foot into their garden and enjoy one of the many amenities that Akela offers — massage, facials, Reiki healing and so much more. You deserve this.

And don’t forget your hair. There’s nothing like the feeling of a new hairstyle. And what goes better with a new hairdo than a mani/pedi and a massage? Make an appointment at Total e’Clips Salon

Let one of the stylists turn your hair into a masterpiece with a trim and a beautiful new coloring.

Sometimes when it comes to the finer things in life, you have to take matters into your own hands. At Bear Butte Gardens, they let you do just that. Shop for some locally grown and organic produce at this adorable farm. Seasonal vegetables, eggs and locally raised meats can all be purchased at their farm shop. Check out their website for opportunities at the farm such as cooking classes and farm to table events. A new outfit, a new hair-do, a well-earned massage and some unforgettable flavors are all waiting for you during your day of pampering in Sturgis.

Just for Looks Boutique on Main Street

Families celebrate the arrival of the fall season at Bear Butte Gardens during their Harvest Festival. Bear Butte Gardens hosts several events throughout the year.

SOME SEASONAL FUN

Spring City-Wide Yard Sale

Every spring and fall, Sturgis residents gather up their unwanted stuff and hold a city-wide garage sale. As the saying goes, “One man’s trash is another’s treasure.” This event is a wonderful opportunity to find that certain something you’ve been looking for at a bargain price. Enjoy the hunt by snagging a map of all the homes participating or download a digital version and plot your course with your phone. The spring garage sale will be on April 29. The fall edition will take place on September 30.

sturgisareachamber.com/events/ signature-events/spring-and-fallcity-wide-yard-sales

Summer Sturgis Art Festival

This festival is hosted by the Sturgis Chamber of Commerce. Local vendors come together to showcase and sell art and crafts. Check out the booths and find something tasty to snack on while you enjoy the sights and sounds of this celebration of Sturgis’ artistic flair. This event is held in the heart of downtown Sturgis, and more vendors are added every year. If you’re looking to find the perfect gift for the art lover in your life or if you’re looking for the perfect piece for your living room, mark your calendar for June 3.

sturgisareachamber.com/events/ signature-events/sturgis-artsfestival

Fall Sturgis Fall Festival

All the usual suspects — hay rides, petting zoo, face painting, hay bale maze and more — await folks at the Sturgis Fall Festival. This family fun will take place at Harley-Davidson Rally Point on September 24. Local businesses and individuals will also put their cooking prowess to the test at the annual chili cookoff. Tasting the entries is sure to scratch that fall itch for nice, warm food as the weather starts to turn cooler. The best part? This event is free to attend.

sturgisareachamber.com/events/ signature-events/sturgis-fallfestival

Winter

Sturgis Tree Lighting

Ceremony & Parade of Lights

Kick off the holiday season with one of Sturgis’ most popular community events. On November 30, find your spot at HarleyDavidson Rally Point and get into the Christmas spirit by watching the annual tree lighting ceremony. Keep warm with a free hot chocolate (mom and dad can buy hot toddies from the Loud American). Come back the next day and watch the Parade of Lights. Downtown shops are open during the parades, so it’s a good chance to get a jump on your Christmas list.

sturgisareachamber.com/events/ signature-events/sturgis-treelighting-ceremony-parade-of-lights

No matter the season, Sturgis is one of the Black Hill’s richest locales for events and festivals. If you’re planning a trip to the region, make sure to research the seasonal events that are happening during your trip.

Honoring Motorcycling History

The mission of the Sturgis Motorcycle Museum & Hall of Fame is to collect, preserve and interpret the history of motorcycling, honor those who have made a significant impact on the sport and the lifestyle and pay tribute to the heritage of the Sturgis Motorcycle Rally.

The Sturgis Motorcycle Museum & Hall of Fame opened in 2001. The Museum is housed in the historic post office, located at the intersection of legendary Main Street and Junction Avenue.

The Sturgis Motorcycle Museum & Hall of Fame has about 80 motorcycles and about 50 original works of art by famed motorcycle artists. The motorcycles include a 1910 FN Four (a French four-cylinder motorcycle) to extreme custom motorcycles built by world renowned builders. The Museum also has an extensive collection of memorabilia and photos.

The Sturgis Motorcycle Museum’s Hall of Fame is unique in that it isn’t focused on one aspect of the sport of motorcycling. It honors people who have made significant contributions to the sport of motorcycling, through racing, manufacturing or culture. Nominations are taken throughout the year. The easiest way to nominate someone is to go the Museum’s website (www.sturgismuseum. com) and follow the nomination process. ●

The Sturgis Motorcycle Museum & Hall of Fame is open daily, with hours varying by season. The Sturgis Motorcycle Museum & Hall of Fame’s collections change regularly, so stop in to see what’s new. Visit us at 999 Main Street, Sturgis, SD 57785 / 605-347-2001 sturgismuseum.com

THE STURGIS MOTORCYCLE MUSEUM & HALL OF FAME

In addition to Hall of Fame nominations, there are special awards that the Museum bestows to honor special people and groups.

Arlen Ness Lifetime Achievement Award honors those who have greatly contributed to the world of motorcycling and have been recognized by many of the leading motorcycle-related organizations, their peers, and the general riding community.

Founders Award is reserved for individuals who have played a special role in the founding, maintaining and/or promoting the Sturgis Motorcycle Museum & Hall of Fame.

Freedom Fighter recognizes the sacrifices individuals across the nation, and world, have made to protect the rights of motorcyclists through their efforts in the political arena and in grassroots motorcycle rights organizations.

JC “Pappy” Hoel Outstanding Achievement Award is reserved for individuals who have played a special role in the founding, maintaining and/or promoting of the Sturgis Motorcycle Rally.

Kickstands Down Recognition is a posthumous recognition, reserved for individuals who have made a significant impact on our industry but weren’t recognized while living.

THIS ICONIC MUSEUM AND HALL OF FAME IS A MUST-STOP FOR ANY STURGIS VISITOR

FROM THE GROUND UP

Travis Bartels first found his love of cooking, as so many people do, while in a kitchen with his mom. “I was 11 or 12 years old when my mother needed help in the kitchen,” Travis said. “She was managing a restaurant and waiting tables up in Deadwood. My family and I were up there eating one day. The dishwasher didn’t show up to work, so she was swamped. I decided to jump in and started washing dishes for my mom. I never looked back from there.”

Later on, as a teenager, Travis sought out time in the kitchen in whatever way he could. “I started doing dishes at the Roadkill Cafe here in Sturgis back in the nineties,” Travis recalled. “Then I went over to First Gold in Deadwood when I turned 16. I loved the kitchen. So when I wasn’t busy scrubbing pots and pans, I was on the line watching and helping as much as I could. As I got older, I naturally progressed into the kitchen.”

EARLY SUCCESS

Travis’ passion and work ethic, even at a young age, was noted by his supervisors. “I was just about ready to graduate from high

school, and the executive chef said to me, ‘The GM wants to talk to us.’ I was like, ‘Oh no. What did I do now?’ But they sat me down and gave me a graduation present: a kitchen manager’s position.”

The young cook proved his mettle in the kitchen and his reputation grew. “By the time I was 18 and 19 years old, I was creating my own menus for beer dinners and wine dinners, and selling them out. I couldn’t even drink yet, but I was still pairing beer and wine. After that, I took the initiative and took classes and became a certified executive chef. I did everything I could to advance myself.”

FOOD IN STURGIS

The food scene in Sturgis is growing at a steady pace, and Travis and other people who call this town home couldn’t be more thrilled. As the population of the Black Hills and surrounding communities increase, access to more dining options naturally follows. Because of that growth, Sturgis residents are able to enjoy new flavors like the Mexican cuisine of La Risa’s or the classic ice cream parlor joy of Emma’s Ice

Chef Travis Bartels is creating culinary experiences that mean a lot. They mean freedom. They mean connection. They’re a love letter to the people around him — and himself.

Travis Bartels cooks with locally grown produce at the Kitchen at Bear Butte Gardens. This chef is passionate about showcasing food that is grown in and nearby Sturgis.

Cream Emporium. Travis is celebrating these new options and also appreciates the more established joints around town, too, like the Loud American or Sturgis Coffee Company.

Travis adores and celebrates the dining options of his hometown. And he wants to see them grow. He sees his role in that growth in a pretty unique way.

Today, Travis is helping to grow the farm to table movement in Sturgis. “We produce such great food in this area; I just want to see it showcased more,” he said. His journey to get there, though, was filled with lessons about spending your time doing what gives you life.

HITTING A WALL

Travis was creating phenomenal culinary experiences that were being enjoyed and applauded by everyone around him. The young chef would even go on to open his own restaurant. But Travis eventually discovered that he was pouring more out of himself than he was taking in. “I think it’s one of the hardest jobs you could ever have — especially when I owned the restaurant,” he said. “I was working 15 hours a day, seven days a week.” Travis found that his passion for cooking was choking out the other aspects of his life that gave him life. Things like the outdoors, nature, music and biking were taking a backseat to cooking. The kitchen was becoming all-consuming.

“Burnout is real. I needed to step away,”

Travis said. “So, after about 20 years, I left the kitchen and went to the oil industry and worked out there for almost seven years.” He found that this break from the kitchen was exactly what he needed. “I was able to really hone my love for the outdoors then,” he said. “I think in 2019, I slept outside 119 nights. I think I saw well over 150 live bands that year, too.” Travis was recharging during this time away from the kitchen, but he would eventually find himself cooking again — it’s hard to stay away from passion. Even though cooking had become a drain for Travis, his love for the culinary arts was still there — it would just need a transformation, a rebirth. Cooking needed to look different this time.

BACK TO BASICS

“When Michelle first started Bear Butte Gardens, I had just opened my restaurant. She would come around and ask for the restaurant scraps for her compost pile. I had no idea about the kind of stuff that she was doing with the farm at the time. But that’s how I got to know her.” Travis’ culinary relationship with Michelle Grosek, owner of Bear Butte Gardens, would prove to be the key to getting him back into the kitchen. Bear Butte Gardens is a USDA-certified organic farm located just outside of Sturgis. This farm is producing locally grown meat, produce and other food, as well as creating value added products like canned vegetables and dried beans. Michelle and her husband,

TRAVIS’ RECOMMENDATIONS:

DAY ONE

For breakfast, I’d go to the Oasis They make some great bowls over there, so I think that would be a fantastic way to start the day. For lunch, I’d take us over to Sturgis Subs at the Kwik Mart. Later on in the afternoon, we’d have to go get coffee at the Sturgis Coffee Company, of course. For dinner, I’d take you to La Risa, which is a little taco joint right on Lazelle Street. That would be day one.

DAY TWO

At some point during the day, we’d have to check out the trusty Knuckle. They have some great food there, and we’d have to go because of the legacy it has in Sturgis, too. Then you’ve got the Sidehack . They make great homemade pizza. That would be lunch. We could go to Sturgis Brewing Company for a snack. They serve some great flatbreads and they have a gigantic pretzel on their menu, which is fabulous. Then for dessert, we’d have to hit up Emma’s Ice Cream Emporium

FOR A SPECIAL OCCASION

If I’m celebrating with a group of people, we’re going to the Loud American, and we’re gonna get their one pound of tips. You get a platter of steak tips and fries, and it’s just what you need to celebrate with a group of friends and have a good time. If it’s just me and one other person and we’re celebrating something big, well, I think I’d just cook myself. I’d get some produce and meat from Bear Butte Gardens, and I’d make something really special and delicious.

One of Travis’ favorite dessert stops in Sturgis, Emma’s Ice Cream Emporium, is crafting sweet treats that combine unique and fun flavors.

A LOCAVORE’S GUIDE TO STURGIS

Taste Travis’ food

Travis partners with local producers to create locally sourced meals that are available for purchase at the Bear Butte Gardens farm stand. Travis is planning more opportunities for people to experience his food in the near future.

Cook like Travis

Stop by the farm stand at Bear Butte Gardens to purchase locally and organically grown meat, produce, honey, canned food and so much more. Travis is an advocate of eating seasonally, so come back to the farm stand with the changing seasons — there’s always new flavors to discover.

Cook with Travis

Check out Bear Butte Gardens’ website for more information about cooking classes. Local chefs, including Travis, offer their expertise on how to prepare the produce and meat of the area in truly spectacular ways.

Rick, champion a farm-to-table approach to cooking and eating that Travis soon found to be a source of inspiration.

Travis was burnt out on kitchen work, but his love of cooking was still there. “After I hadn’t been working in a kitchen for awhile, Michelle called me up one morning and said, ‘Travis, I know you don’t cook anymore, and I know you’re probably busy with your other stuff, but would you be interested in doing some work out here at the farm stand?’ I was hesitant at first, but, ultimately, that’s what got me back into cooking.” Travis would fall in love with the local and organic approach to food that happens at Bear Butte Gardens. His cooking today centers around this new and refreshed culinary outlook. “We all need to be breathing local air, drinking local water and eating local food,” he said. “If you’re not, I think that can really mess with your body.”

Travis has become a disciple of locally grown food. He is now serving meals and teaching cooking classes at Bear Butte Gardens, and he’s excited for the future of his culinary journey. For Travis, cooking is back to being a source of life. “I’m doing date night cooking classes at Bear Butte Gardens right now. One of the menu options on that is osso buco. I just absolutely love to make that out there,” he said. “Osso

buco is the part of the shank with the bone still in it with a red wine sauce. The wine we use comes from DesJarlais Winery here in Sturgis and it’s not your typical grape wine. It’s a fruit wine, and it lends a fabulous flavor to the food.”

Eating is a reflection of nature — inside our bodies and out. Food comes from the environment around us and shapes and alters our bodies in lasting ways. So, Travis emphasizes both local food and eating with the seasons. This winter, he described one of his favorite dishes. “Right now, I’m on a kick with shepherd’s pie. I make that with a beef roast that they have at Bear Butte Gardens. The butternut squash and the delicata squash and potatoes I used were grown locally at Young Birds Farm. It was all phenomenal.” The refinement of Travis’ food philosophy is a story of discovery.

“I’ve come to the conclusion that I want a work-life balance, where I can do the things that I enjoy, because I absolutely love to cook,” Travis said. “In my opinion, there’s really no better feeling than doing a five course dinner and getting a standing ovation at the end of it.” So, spend your time doing what gives you life — but don’t be content with just any context of your calling. Refine your love, let it grow. Like Travis, you’ll find that sweet spot. ●

Stay caffeinated while you’re visiting the City of Riders. Travis recommends the coffee creations at Sturgis Coffee Company for anyone needing a tasty boost to their day in Sturgis.

La Risa Mexican Cuisine is serving Sturgis with a unique taste of authentic Mexican cooking. Try their tacos or burritos with homemade guacamole or salsa.

SLEEP ON IT

Hang your hat up, hit the hay, saw some logs. Whatever you call it, a good night of sleep can make or break a trip. But there isn’t a one-size-fits-all solution to resting. Travelers all have different needs and wants — maybe you’re looking for that pristine place to park the RV or a luxuriously soft pillow to rest your head. Maybe you’re looking for that sanctuary for the family to rest or a place to set up a tent and feel the Black Hills ground under your back.

Whatever your rest requirements are, check out 10 of the best stays in Sturgis — each offering something unique for guests.

Best for style lovers THE HOTEL STURGIS

The only hotel on Main Street greets visitors with a sense of sophistication and style that is unmatched in the area. Being the only hotel in the neighborhood isn’t the only thing that makes this place unique — the lobby of the Hotel Sturgis boasts the only coffee shop on Main Street, too. The building that houses the Hotel Sturgis is over 130 years old, and in that time, the property has served the town in a variety of ways. Today, this iconic hotel is serving the community by providing its visitors with comfort and rest in a stylish environment. Book your stay and take in the joy, the fun and the energy of downtown Sturgis from your private balcony. And don’t forget your latte.

1144 Main Street Sturgis, SD 57785 (605) 561-0116

thehotelsturgis.com

The Hotel Sturgis captures the downtown experience.

Best for family vacations

STURGIS LODGE AND SUITES

“Does it have a pool?” That’s the question asked by any child contemplating their next stop on a road trip. There’s a magical window of time in one’s life when that is the most pressing question of a trip — and, of course, if there will be breakfast in the morning. Thankfully, the answer to both of those questions is yes at the Sturgis Lodge and Suites. This well-kept and classic hotel is perfect for a family on their summer vacation. So, load up the trusty minivan and add a stop to Sturgis Lodge and Suites to the road trip itinerary. Are we there yet?

2431 Junction Avenue Sturgis, SD 57785

(605) 347-3604 sturgislodgeandsuites.net

Best for business travelers

BAYMONT INN AND SUITES BY WYNDHAM, STURGIS

In town on business? The Baymont Inn is the perfect pick. Expect everything that you’d imagine in a great, business-friendly hotel — a quiet, comfortable room, a fitness center, breakfast, wi-fi — all the necessary amenities for a great work trip. Now here’s something you didn’t expect but will be grateful for at the end of a day of conferences and networking: a whisky and seltzer bar and a fully stocked humidor. Sneak down to the lobby after your duties are done and unwind in style at the 44° North Whiskey & Seltzer Bar. You earned it.

2721 Lazelle Street Sturgis, SD 57785 (605) 347-4140 baymontsturgis.com

Best for family reunions

VACASA

Could there be a better locale for a family reunion than the idyllic City of Riders? With the entire Black Hills just a short car ride away, Sturgis is an ideal base camp for a family reunion. But where is everyone going to sleep? Click on over to the Vacasa website to find the perfect cabin to house all 6 aunts and uncles and all 10 cousins. Does that one have a hot tub?

(605) 578-3555

vacasa.com/usa/Black-Hills-SD

The Sturgis Baymont Inn and Suites is a comfortable and classy stay for any visitor to Sturgis.

Make sure to check out their 44° North Whisky & Seltzer Bar, located off the lobby.

Cody Lere Photogrpahy

The perfect setting in an ideal location ... only ten scenic minutes from the legendary towns of Deadwood and Sturgis in spectacular Boulder Canyon. Eighteen stunning holes open to the public. Fully-stocked golf shop, and full-service restaurant and bar.

Make Boulder Canyon Golf course a part of your Black Hills vacation in 2023. Visit bouldercanyongolf.com or call (605) 347-5108 to book your tee time.

Present this ad at check-in and receive 15% off your weekday round*

*Discount applies to Monday through Thursday play only

“The most beautiful golf course in the Northern Black Hills.”

Best for ag lovers

THE COTTAGE AT BEAR BUTTE GARDENS

Bear Butte Gardens is a working farm that champions growing and eating food in the best way possible. Visitors are able to book farm tours, take classes, purchase fresh produce and more at this USDA certified organic producer. But what if you need more time to immerse yourself in this organic lifestyle? Book the cottage at Bear Butte Gardens and breathe in the fresh air and a new perspective as you wake up to the view of the prairie, Bear Butte and the rest of the Black Hills.

20445 Highway 79

Sturgis, SD 57785

(605) 490-2919

bearbuttegardens.com

THREE MORE PLACES TO HOOK UP YOUR RIG

Best views of Sturgis

STURGIS VIEW CAMPGROUND

Enjoy panoramic views of Sturgis and choose how you want to rest and recharge at the end of your day. Tent camping offers a roughing-it approach but one that really lets you experience your surroundings. Or you can enjoy all the comforts of home by parking your RV at Sturgis View. Or maybe you need to put your feet up at the end of your day at one of the rustic cabins available to rent. However you want to unwind, you’ll be sure to find it at this picturesque campground.

20497 Avalanche Road Sturgis, SD 57785

(605) 608-0665

sturgisviewcampground.com

Best sites for large RVs

RUSH NO MORE RV RESORT, CABINS & CAMPGROUND

There are casual RVers and then there are serious RVers. For those RVers looking for special accommodations, Rush No More is the place you need to set up camp. With pull-through spots that can fit any size rig, this RV resort really delivers an outstanding experience for any and all RVers. And for the RVer with distinguishing taste, reserve a spa site and enjoy a truly luxurious experience while staying in your camper or motorhome.

21137 Brimstone Place Sturgis, SD 57785

(605) 347-2916 rushnomore.com

Best for a special occasion

NO NAME CITY LUXURY CABINS & RV

Weddings, reunions and other big, special parties require a special space. That space needs to offer something for everyone — little kids, big kids, grown-ups and the whole crew needs to be entertained. That’s where a place like No Name City comes in. Stay on these beautiful grounds and have a blast swimming, soaking in the hot tub or playing on the playground. Then unwind at the in-house bar and grill. And No Name City has the space, seating and food to suit any special occasion.

20899 Pleasant Valley Drive Sturgis, SD 57785

(605) 347-8891

nonamecity.com

Best for history lovers

THE STURGIS MOTEL AND POKER ALICE HOUSE

The cigar-chomping, entrepreneurial and allaround legendary old west figure comes to life at this property once owned by Poker Alice herself. Alice’s plans were to settle down in Sturgis and run a quiet resort — that didn’t happen. The Poker Alice House would prove to be one of Poker Alice’s final old west exploits, but still one that’s full of danger and intrigue. Today, you can stay in this historic place or enjoy one of the Sturgis Motel’s more contemporary rooms.

1802 Junction Avenue

Sturgis, SD 57785

(605) 347-2506

thesturgismotel.com

Best for glamping KICKSTANDS

At Kickstands, travelers will find great places to stay, mouth-watering food and wonderful concerts all on site. Reserve your campsite, RV site or cabin and get ready for a memorable stay. Or, take advantage of Kickstands’ premium glamping offering. Full bedding under palatial tents await.

13014 Pleasant Valley Road

Sturgis, SD 57785

(605) 499-9058

kickstandsllc.com

Kickstands is a year-round campground with an on-site restaurant and music venue.

mustang R A L L Y

Aug 29 -

RACING EVENTS

AUTOCROSS DRAG RACES BARREL RACING RODEO

CRUISES CAR SHOW SMR MUSTANG AUCTION

STURGISMUSTANGRALLY.COM

CAPTURING THE BEAUTY OF YOUR JOURNEY

PHOTO SAFARI

A good photograph is knowing where to stand

— Ansel Adams

South Dakotabased professional photographer Jesse Brown Nelson has over a decade of experience specializing in landscape, adventure and portraiture. He shares his insight into that perfect image. All images were shot within a 90 minute trip of Sturgis.

Composition and that illusive best place to stand. I approach a scene with a specific shot in mind, but very rarely does that work out. It’s always about reacting to the elements and reacting to what the light is doing. For instance, I could have never planned for the shape of the clouds in this photo.

Bear Butte State Park

Sky & weather. Be a student of the weather. Learn to recognize weather patterns. Learn where the best place to be in a storm (which is always on the west edge as it’s passing and as the sun is setting). Incorporate scale like this person in this photo. The person shows the size of the storm that’s coming; without that person in that photo, I honestly think that photo would have been pretty useless.

Harding County

Orman Dam

The beautiful scenery is there, but it cares not for pleasing composition or the quality of light at any moment in time. This is where the artist comes in, arranging in a frame the scattered elements into a story, anticipating and chasing the light, bringing it all together to create an evocative image capable of communicating the visual experience and impressing the grandeur of a fleeting moment on viewers for generations to come.

— Guy Tal

Orman Dam

Water and unexpected wildlife. This is a good chance to play with shutter speed and to use your creativity. Above is Spearfish Falls and choosing the right shutter speed is crucial for that. If I did too long of a shutter speed, the leaves would have been blurry.

A lot of the same rules as hunting apply for wildlife photography. Learn mannerisms and habits of the animals and keep scent and visibility in mind.

Spearfish Canyon

Bear Butte State Park

FOUR WHEELS MOVE YOUR BODY. TWO WHEELS MOVE YOUR SOUL.

The Sturgis Bike Park is home to multiple pump tracks and a skills park. Riders are able to hone their prowess at this park located off of Sly Hill Road.

An experienced bicyclist can tell you that much of the joy of the sport comes from losing the distinction between your body and the bike — you begin to feel like that machine is an extension of yourself.

Fat tire biking pits a rider against chilled air and snowy ground. The Sturgis Bike Park introduces riders to the thrill of gravity and momentum.

Mountain biking on single track envelopes riders in trees and trunks, grass and sky.

Sturgis is a hub for the miracle of biking. Whether your heart belongs to the trail or if you’re just beginning to discover the adventure of the ride, Sturgis is your place.

some

The Centential Trail #89 leading into #12 in the Fort Meade Recreation Area offers riders

spectacular views of Bear Butte.

NOT ALL THOSE WHO WANDER ARE LOST.

Pilgrims to the Sturgis Motorcycle Rally feel an unmatched human energy when they enter the town during the beginning of August. Sometimes, though, riders yearn for spaces that are more wide open. Wander. Go on a real safari from the seat of your bike and discover the epic backdrop of the City of Riders — the Black Hills.

Opposite Spearfish Canyon

This page Iron Mountain Road

Using Sturgis as your hub, riders are able to enjoy some iconic Black Hills views. Spearfish Canyon feels like a real enchanted forest with its waterfall and aspen trees. Iron Mountain Road is the drive that all scenic routes are trying to be. This ride between Custer and Keystone can really give you a sense of how substantial Mount Rushmore is. Driving across the Badlands is like driving across another planet. The Wildlife Loop at Custer State Park seems like it’s taken straight out of a Western movie. Make sure to keep a safe distance from the wildlife — they’re real, you know. Come back towards Sturgis and take Highway 79 for a view of Bear Butte that will really let you see how the mountain got its name.

Badlands

Mainstreet during the Sturgis Motorcycle Rally

Custer State Park

Bear Butte

BACK IN THE SADDLE.

Rebecca Shelbourn, owner of Rockin’ R Images, shares photos of horseback riding around Sturgis. Riding and horse camping can be enjoyed near Bear Butte and also on sections of the Centennial Trail.

All photos are from the 2022 Fort Meade Remount Endurance Ride, an annual ride that attracts equestrians from across the U.S. and Canada.

Fort Meade Remount is an endurance ride, which means that horse and rider push themselves to see how much trail they can put behind them in a day. The ride is sanctioned and closely monitored by the American Endurance Riders’ Conference to ensure that both rider and horse stay safe and healthy during their expedition.

During the Endurance Ride, riders and their horses will embark on either a 25 or 50 miles route that winds through sections of the Centennial Trail that enters Bear Butte State Park and other scenic locales nearby Sturgis.

A meal to sit down to

A restaurant can be so much more than just a place to get a bite to eat. A restaurant can be a place to give someone your undivided attention and get lost in a great conversation. Dave Stewart believes that those thoughtful connections are something that is becoming too rare in our world. “We’re losing that in society — that old-fashioned sit down where you have a meal and you get to really connect with the people around you,” he said.

Dave, an accomplished entrepreneur, has extensive experience with real estate, finance and consulting, but there’s always been something about food for Dave. “Food would always bring me back,” he said. “I was a dishwasher and a busser for my first job, and for some reason, food and restaurants always draw me back.”

When Dave opened Uncle Louie’s on Main Street, one of his main objectives was to offer Sturgis that kind of connection destination.

“I looked around and saw that that’s what the community needed,” Dave said. “Sturgis wanted somewhere to sit down and eat breakfast and connect with people.”

And when you step into Dave’s Uncle Louie’s restaurant (there’s now three locations: the original Sturgis location, Spearfish and Sundance), that’s exactly what you’ll find — people catching up, couples laughing and a warm and greeting staff. Between the smiles and the laughs, folks are able to enjoy some of the best comfort food outside of grandma’s kitchen. “Some of my favorite food we serve is the hot roast beef because it brings me back to my childhood with my mom and my grandmother,” Dave said. “And you have to try the patty melt.”

Whatever your comfort food may be — a piping hot plate of roast beef, a juicy burger or an abundant breakfast — you can find it at Uncle Louie’s, along with a great, old-fashioned conversation. ●

DAVE’S MUST TRIES

Loud American

You’ll want to go to the Loud American Roadhouse when you’re in Sturgis. For a lot of people, it’s just part of the Sturgis experience. There’s a reason they’re famous for their steak tips.

La Risa

Over by Affordable Flowers off of Lazelle Street, there’s a little taqueria. It’s really great — the tacos, the sauces and everything is just really stellar. The food is so unique and good, and it’s an awesome experience

Sturgis Brewing Company

You have to check out Sturgis Brewing Company. They’ve got a really nice facility over there. They have a lot of different options for food to choose from there. The beer is great.

The burgers are a perpetual favorite at Uncle Louie’s. “People love the burgers,” Dave said.

Dave also recommends the chimichanga, the OMG omelet and the hot roast beef.

“The roast beef just brings me back to my childhood with my mom and my grandmother.”

Wine Time

GREAT WINE MAKES THE SOIL SING AND THE SUNSHINE OF A PLACE DANCE. TWO VINEYARDS IN STURGIS, DESJARLAIS AND BELLE JOLI’, ARE CAPTURING THE UNIQUE AND SURPRISING FLAVORS OF THE CITY OF RIDERS.

GRAPE FACTS

2 yrs

The wines produced at Belle Joli’ differ in their aging times, but average about two years of aging after fermentation. The wines produced at DesJarlais Farms & Winery usually age for six months to a year before being bottled.

3-4

pounds of grapes to produce one 750 milliliter bottle of wine.

4 YEARS

It takes four years for vines to grow strong and healthy enough to support a good crop of wine grapes.

-20 DEGREES

All of the grape cultivars that are planted at DesJarlais Farms & Winery were developed at the University of Minnesota and were bred to withstand temperatures down to -20 degrees

3 MONTHS

It takes around three months for grapes to mature enough to harvest. All varieties are different and have to be checked to make sure they have the right sugar content for the best wine before picking.

CHALLENGES TO GROWING GRAPES IN STURGIS: LATE SPRING FROST DROUGHT

HAIL DEER

RACCOONS

BIRDS INSECTS

EXTREME COLD IN WINTER THAT CAN KILL PLANTS

SPRING

Strategically thin out buds so that the vines are able to produce the maximum amount of grapes without overburdening the plant. Start training vines on trellis.

GROW SEASON TIMELINE

Vineyards have been established in Belle Fouche, Sturgis, Summerset and south of Rapid City. These grape growers all cultivate similar varieties, but the wines that these grapes produce all have a distinct flavor profile.

SUMMER

Continue trimming and training vines. In the Black Hills, it’s time to put up hail netting. Start irrigating if needed. Keep weeds at bay throughout the growing season.

LATE SUMMER

Leaf pulling and heading of vines that have too much foliage. Extra leaves can take away energy from ripening fruit. Start harvesting in late August when the sugar content of each variety of grape is suited to make the best wine possible.

FALL

Do some final trimming and tie up bird and hail netting. Irrigate if needed to make sure vines and roots are strong going into winter.

Hope for snow cover to protect vines and roots from hard freeze. Like all good farmers, hope and pray that next year is going to be the best yet!

“We’ve sold out every year so far. I believe the other vineyards and wineries in the Hills are experiencing a similar level of success.”

— Joe DesJarlais, DesJarlais Farms & Winery

FROM THE BREWERY

What’s your name and what are your roles?

I’m Dawson Johnson. I’m the Head Brewer at Sturgis Brewing Company. I’m in charge of things like scheduling and ordering ingredients. I also oversee equipment acquisition. The role is really a combination of business and administration and the science of brewing. I come from more of the scientific side of brewing.

How did you get into brewing?

I graduated with a degree in molecular biology, and I took a brewing science class. I fell in love with the subject after taking that course. I had been homebrewing for two or so years before I was hired. I also was able to grow in the craft as an apprentice brewer.

What are some of the signature beers that Sturgis Brewing Company has become known for?

Our staples include Redcut Amber Ale, Black Hills Blonde Ale, Runkle Road IPA and Purple Grain Mixed Berry Blonde Ale.

Our top two sellers have been our red and blonde. The purple grain is essentially our blonde and we add fruit to it. The favorites change with the seasons, too. The blonde and any of our fruit beers sell really well during the summer and then as winter comes, the red starts to take off.

What’s your favorite beer that you make?

A beer that’s really close to my heart that we just made — we just put in a fermenter last week, in fact — is our hot biscuit. It’s a biscuit

ale that we add jalapenos to. It’s actually based off of the very first recipe that I brewed in my brewing science course. We did have some people comment last year that it wasn’t spicy enough for them. So, this year, we’ll have the jalapeno version and we’re also going to do a habanero version.

What other special beers do you brew?

I like to recommend our Exit 32, which is a 3.2 percent alcohol beer. I made that because I’d always heard of people talking about these three-two beers that people used to sell. And we’re right off exit 32. So. Yeah. It’s a good light, lunch beer because it’s not going to clash with a lot of different flavors. And you shouldn’t have to worry about driving with this one.

What are some of your beer pairing recommendations?

I personally like to pair beer with the weather instead of food. I think that the weather tends to make people feel certain ways. Generally, a darker beer pairs better with a cold day. When it’s summer, I tend to go a bit fruitier in the flavors. Hoppiness is also a great flavor in the summer.

What challenges you in brewing?

Timing is always kind of tough. You’re at least four weeks out from finished beer. So, you’re constantly trying to predict sales and how much of a beer you’ll need. If we have a big order go out, and we run out of beer, it takes me that four weeks to restock. That’s been a lesson for me, for sure.

THE PERFECT COMBINATION

In addition to brewing some tasty beers, the Sturgis Brewing Company is also serving up some delicious food. Check out Sales Rep. Manager, Joe DesJarlais’s pairings.

Pioneer Porter goes great with our chili.

Ski Lodge Amber Lager is a great match with our giant pretzel with sauces of your choice.

Purple Grain is refreshing after taking a bite from a jalapeno popper.

Redcut Amber Ale is a good match with the Philly.

Black Hills Blonde is light and a great match with our chicken salad

The Sturgis Brewing Company is one of the largest breweries in the state. Even though the craft beer maker has been open for a little over a year, they’ve been able to produce some of the most consistently delicious brews in the region.

MUSIC ON MAIN

Every Wed. from May 31st-July 19th

Main Street takes center stage. Live music, food trucks, kids activities and the Mountain Bike Race Series. All at Harley-Davidson Rally Point starting at 6 PM. Free Event!

CAMARO RALLY

June 21st-25th

Muscle cars and more. Show ‘n Shine, poker runs, parade and drive-in movie. Registration and information at OfficialSturgisEvents.com.

OFF-ROAD RALLY

September 6th-9th

Blaze your own trail and enjoy a weekend of fun for the whole family. Poker runs, rodeo and group rides. Registration and information at OfficialSturgisEvents.com.

MUSICFEST

September 22nd-23rd

Summer’s encore performance. Over six di erent venues packed with music and di erent genres. Something for everyone! Visit O cialSturgisEvents.com for schedule.

EVENTS

SPRING & FALL CITY-WIDE YARD SALES

April 29/ September 30

A great way to find bargains while touring the beautiful community.

STURGIS ART FESTIVAL

June 3

Last year’s Art Festival featured 55 booths and highlighted the best of the best artists, crafters and businesses in the Sturgis area.

STURGIS VOLKSMARCH

June 17

Sturgis is surrounded by breathtaking scenery and public lands. Past Volksmarches have traversed the beautiful Black Hills National Forest, Bear Butte State Park, the historic Fort Meade recreation area and other unique sites.

NORTHERN HILLS AG FEST

July 28

This annual festival features a number of agriculture-related events that showcase the kindness, economic contribution and embedded lifestyle of agriculture in the Sturgis area. The Northern Hills Ag Fest features mutton bustin’ for kids, a dress-acalf competition, community BBQ and more.

COMMUNITY APPRECIATION PICNIC

August 23

Business owners and residents come together to share well-wishes and thanks for another great summer season.

STURGIS FALL FESTIVAL

September 23

Say hello to fall with free treats and kids’ activities. You can also enter the annual Chili Cook-Off. Live music will play on the stage all day.

AGRICULTURE APPRECIATION BANQUET

October 5 (tentative)

Join us as we say ‘thank you’ to the agricultural community.

CHAMBER’S CRYPT HAUNTED HOUSE

October 20, 21, 27, 28

This family-friendly activity helps raise funds for the Chamber of Commerce and other community initiatives.

SMALL BUSINESS SATURDAY

November 25

Show your support of local Sturgis businesses. Browse local shops and take care of some holiday shopping right here in Sturgis

STURGIS TREE LIGHTING CEREMONY & PARADE OF LIGHTS

November 30 - December 1

These popular events kick off a month of festivities.

DIRECTORY

ACCOMMODATIONS

CAMPING, CABINS & RENTALS

1886 Properties LLC

1100 Main St., Sturgis 218.255.1696

Bear Butte Creek

Campground

13174 SD Hwy 34, Sturgis 605.347.1504 bearbuttecreekcampground.com

Big Rig RV Park 3333 Dolan Creek Rd., Sturgis 605.347.1510 bigrigrvpark.com

Buffalo Chip Campground

20622 Fort Meade Way, Sturgis 605.347.9000 buffalochip.com

Creekside

Campground

20538 SD Hwy 79, Sturgis 605.347.2137 creeksidesturgis.com

Eagle’s Landing Campground LLC

2881 Avalanche Rd., Sturgis 605.215.0643 campsturgis.com

Elkhorn Ridge RV Resort

20189 US Hwy 85, Spearfish 605.722.1800 elkhornridgervresort.com

Iron Horse Campground

20446 SD Hwy 79, Sturgis 605.450.0321 ironhorsecampground.com

Kickstands

Campground & Venue

13014 Pleasant Valley Rd., Sturgis 605.499.9058 kickstandsllc.com

Lamphere Ranch Campground

13010 Lamphere Ranch Rd., Sturgis 605.347.5858 lamphereranch.com

Nemo Guest Ranch 12737 Guest Ranch Lp., Nemo 605.578.2708 nemoguestranch.com

No Name City Luxury Cabins & RV 20899 Pleasant Valley Dr., Sturgis 605.347.8891 nonamecity.com

Ride N Rest Campground 20494 SD Hwy 79, Sturgis 605.490.8292 ridenrest.com

Rush No More RV Park & Campground 21137 Brimstone Pl., Sturgis 605.347.2916 rushnomore.com

Shade Valley Camp Resort

20158-137th Pl., Sturgis 605.347.5556 shadevalley.com

Spur Creek Saloon

17712 SD Hwy 79, Newell 605.391.8282 spurcreeksaloon.com

Sturgis RV Park 1175 W. Woodland Dr., Sturgis 605.720.1501

sturgisdowntownrvpark.com

Tilford Gulch Campground

13157 Deer Meadow Rd., Piedmont 605.209.1200 tilfordgulch.com

Wheeler Farms Vacation Homes

Piedmont 605.381.8778 vrbo.com/647269

HOTEL & MOTEL

Baymont Inn & Suites / 44North Bar

2721 Lazelle St., Sturgis 605.347.4140 baymontinns.com

Cadillac Jack’s Gaming Resort 360 Main St., Deadwood 605.578.1500 cadillacjacksgaming.com

First Gold Gaming Resort

270 Main St., Deadwood 605.578.9777 firstgold.com

Iron Horse Inn 600 Whitewood Service Rd., Whitewood 605.722.7574 ironhorseinnsturgis.com

Summerset Hotel & Suites

7900 Stagestop Rd., Summerset 605.787.4844 summersethotelandsuites.com

Super 8 Motel

2600 Whitewood Service Rd., Sturgis 605.347.4447 wyndhamhotels.com/super-8/ sturgis

The Hotel Sturgis

1144 Main St., Sturgis 605.561.0116 thehotelsturgis.com

The Lodge at Deadwood

100 Pine Crest Dr., Deadwood 605.584.4800 deadwoodlodge.com

The Sturgis Motel

1802 Junction Ave., Sturgis 605.347.2506 thesturgismotel.com

ATTRACTIONS

NEARBY ATTRACTIONS

Bear Country U.S.A. 13820 S. Highway 16, Rapid City 605.343.2290 bearcountryusa.com

Black Hills Playhouse 24834 S. Playhouse Rd., Custer 605.255.4141 blackhillsplayhouse.com

Crazy Horse Memorial®

12151 Avenue of the Chiefs, Crazy Horse 605.673.4681 crazyhorsememorial.org

Historic Homestake Opera House

313 W. Main St., Lead 605.584.2067 homestakeoperahouse.org

STURGIS ATTRACTIONS

Bear Butte State Park SD Hwy 79, Sturgis 605.347.5240 gfp.sd.gov

Fort Meade Museum 50 Sheridan St., Fort Meade 605.347.9822 fortmeademuseum.org

Sturgis Car Museum

940 Dickson Dr., Sturgis 605.720.6398 saabmuseumusa.com

Sturgis Motorcycle Museum

999 Main St., Sturgis 605.347.2001 sturgismuseum.com

Sturgis Strikers Bowling

910 1st St., Sturgis 605.720.2695 sturgisstrikers.com

Wonderland Cave

12634 Alpine Rd., Nemo 605.578.1728 southdakotacaves.com

COMMUNITY RESOURCES

CHARITABLE ORGANIZATIONS

Action for the Betterment of Community Sturgis

605.347.2991

Black Hills Area Community Foundation

803 St. Joseph St., Rapid City 605.718.0112

bhacf.org

Black Hills Area Habitat for Humanity

610 E. Omaha St., Rapid City 605.348.9196

blackhillshabitat.org

Black Hills Bluegrass Association

3405 Wisconsin Ave., Rapid City 605.348.6737

blackhillsbluegrass.com

Black Hills Trails

Sturgis blackhillstrails.org

Crisis Intervention Shelter (CISS)

Sturgis 605.347.0050

sturgisciss.org

Dakota Endurance, LLC

Sturgis 605.430.7007

blackhills100.com

Dakota Frontier Camp Adventure for Kids

1490 Lazelle St., Sturgis 605.490.1252 dakotafrontiercamp.com

Downtown Sturgis Foundation

2040 Junction Ave., Sturgis downtownsturgisfoundation.org

Elk Creek Conservation District

2202 Main St., Sturgis 605.347.4952 sdconservation.org

High Plains Spiritual Life Center

1506 Jackson St., Sturgis 605.347.1131

Meade County Housing Authority

1220 Cedar St., #113, Sturgis 605.347.3384 mchasd.org

Meade County Senior Citizens Center

919 Harley-Davidson Way, Sturgis 605.347.5877 meadecounty.org

Meals On Wheels Western SD

1621 Sheridan Lake Rd., Ste. C, Rapid City 605.347.1740

mealsprogram.com

NeighborWorks

Dakota Home Resources

795 East Main St., Deadwood 605.578.1401 neighborworksdhr.org

Northern Hills Area CASA Program

741 N. 5th St., Spearfish 605.722.4558 nhcasa.com

Olive Branch Lodge #47

3747 Old Whitewood Rd., Sturgis 605.347.2363 47-sd.ourlodgepage.com

Optimist Club of Sturgis Sturgis 605.490.9410 facebook.com/SturgisOptimists

Salvation Army of the Black Hills

405 N. Cherry Ave., Rapid City 605.791.4045 salarmyrapidcity.org

Sergeant Colton Levi Derr Foundation

518-6th St., Ste. #2, Rapid City 605.545.2505 sergeantderrfoundation.org

Sturgis & Meade Co. Historical Society

Sturgis 605.347.3233 sturgishistory.org

Sturgis Area Arts Council

Sturgis 605.347.5467 sturgisareaartscouncil.org

Sturgis Area Chamber of Commerce & Visitors Bureau

2040 Junction Ave., Sturgis 605.347.2556 sturgisareachamber.com

Sturgis Economic Development Corp

Sturgis 605.347.4906 sturgisdevelopment.com

Sturgis Golden K Kiwanis Club

801-6th St., Sturgis 605.347.3384

Sturgis HS Rodeo Booster Club

Sturgis

605.347.1068

sdhsra.com

Sturgis Mustang Rally Sturgis 605.393.7865 sturgismustangrally.com

Sturgis Scooper Booster Club

Sturgis 605.490.2155

Sturgis Soccer Association

Sturgis 605.490.2676 sturgissoccer.com

United Way of the Black Hills

621 6th St., Ste. 100, Rapid City 605.343.5872

unitedwayblackhills.org

West River Foundation

Sturgis 605.347.4467 sturgisdevelopment.com

Western Dakota Antique Club Sturgis 605.490.2024 wdantiqueclub.com

Western Resources for Independent Living

529 Kansas City St., Ste. 203, Rapid City 605.718.1930 wril.org

Weston County Travel Commission

1 S. Seneca Ave., Apt. 2, Newcastle 307.746.2896

travelwyoming.com

DIRECTORY

Workforce Diversity Network

505 Kansas City St., Rapid City 605.787.2590 wdnbh.org

EDUCATION

Black Hills Special Services Sturgis 605.347.4467 bhssc.org

Black Hills State University

1200 University St., Unit 9512, Spearfish 605.642.6877 bhsu.edu

Community Education of the Black Hills

730 E. Watertown St., Rapid City 605.394.5120 communityeducationclasses.org

Meade School District 46-1

1230 Douglas St., Sturgis 605.347.2523 meade.k12.sd.us

Western Dakota Technical Institute

800 Mickelson Dr., Rapid City 605.718.2400 wdt.edu

RELIGIOUS ORGANIZATIONS

Bethel Church

1056 Main St., Sturgis 605.515.2828 bethel.ag

First Presbyterian Church

1319 Junction Ave., Sturgis 605.347.2395 fpcsturgissd.com

First United Methodist Church

1755 Ballpark Rd., Sturgis 605.720.5578 sturgisumc.org

Foothills Community Church

3501 Avalanche Rd., Sturgis 605.347.8356 foothillsccpca.org

Grace Lutheran Church

1061 Sherman St., Sturgis 605.347.2713 sturgisglc.org

LifeSpring Wesleyan Church Sturgis

2105 W. Lazelle St., Sturgis 605.720.5448 lifespringsturgis.com

Love INC Sturgis Sturgis 605.260.3515 loveinconline.com/sturgis

Open Bible Church

2121 Colorado Dr., Sturgis 605.347.4381 openbiblesturgis.com

St. Francis of Assisi Catholic Church

1049 Howard St., Sturgis 605.720.3579 saintfranciscatholicchurch.org

Sturgis Alliance of Churches Sturgis 605.347.3384

The Filling Station Church

717 Anna St., Sturgis 605.645.8047

Trinity Lutheran Church

2109 Baldwin St., Sturgis 605.347.5376 trinitylutheran-sturgis.com

GOVERNMENT & POLITICAL Agnico Eagle USA Limited

912 Main St., Sturgis 605.209.3599 agnicoeagle.com

City of Sturgis

1040 Harley-Davidson Way, Sturgis 605.347.4422 sturgisareachamber.com

Meade County Commission

1300 Sherman St., Ste. 212, Sturgis 605.720.1625 meadecounty.org

Meade County Republican Party Sturgis 605.347.2975 meadecountyrepublicans.com

Meade County Republican Women Sturgis 605.720.3881 meadecountyrepublican women.com

Sanford Underground Research Facility

630 E. Summit St., Lead 605.722.8650 sanfordlab.org

South Dakota Department of Labor

1300 N. Ave., Spearfish 605.642.6900 sdjobs.org

Sturgis Police Department

1400 Main St., Sturgis 605.347.2573

Sturgis Public Library

1040 2nd St., Ste. 101, Sturgis 605.347.2624 sturgispubliclibrary.blogspot.com

DINING & DRINKS

American Legion and Veteran’s Club 868 Main St., Sturgis 605.347.4682 sturgisvetsclub.com

Beaver Bar Sturgis 12998 SD Hwy 34, Sturgis 843.318.0844 beaverbar.net

Belle Joli’ Winery 3951 Vanocker Canyon Rd., Sturgis 605.347.9463 bellejoli.com

Cheyenne Crossing Store & Catering 21415 US Hwy 14-A, Lead 605.584.3510 cheyennecrossing.org

DesJarlais Farms 1335 Ballpark Rd., Sturgis 605.347.0793 desjarlaisfarms.com

Emma’s Ice Cream Emporium 1063 Main St., Sturgis 605.561.0165 emmasicecream.net

Loud American Roadhouse 1305 Main St., Sturgis 605.720.1500 loudamericanroadhouse.com

McDonald’s of Sturgis

2351 Lazelle St., Sturgis 605.347.2798 mcdonalds.com

Oasis Bar & Fireside Lounge 1145 Main St., Sturgis 605.347.3848

Stinger Saloon 1108 Main St., Sturgis 605.381.3068

Sturgis Brewing Company

600 Anna St., Sturgis 605.720.2337 sturgisbrewingcompany.com

Taco John’s of Sturgis 2314 S. Junction Ave., Sturgis 605.347.3556 tacojohns.com

The Good Witch Cake Shop

2709 Lazelle St., Sturgis 605.720.8332 goodwitchcakeshop.com

The Knuckle Saloon & Brewing 931-1st St., Sturgis 605.347.0106 theknuckle.com

Uncle Louie’s Diner 1039 Main St., Sturgis 605.720.6475 unclelouiesdiner.com

Wyatts Lemonade LLC

21469 Sturgis Rd., Piedmont 605.872.0588

wyattslemonade.com

INDIVIDUAL SUPPORTERS

Bernadette Usera Sturgis

Chad Uselman Sturgis

Dr. Barry Furze Sturgis

Allison Creed-Carter Sturgis

LOCAL SERVICES

AUTOMOTIVE Iverson Automotive LLC 2800 Raccoon Rd., Sturgis 605.561.0322

facebook.com/iversonautomotive

Jake’s Collision Repair of Sturgis 2416 Junction Ave., Sturgis 605.347.5253

jakescollisionrepair.com

Liberty Chevrolet 2651 Whitewood Service Rd., Sturgis 605.347.2566 libertysuperstores.com

Owens Interstate Sales

2200 W Lazelle St., Sturgis 605.347.3621 owensinterstatesales.com

Plains Towing and Recovery 2879 Vanocker Canyon Rd., Sturgis 605.720.5000 plainstowingrecovery.com

Premier Equipment LLC

13045 SD Hwy 34, Sturgis 605.347.4493 premiereqsd.com

Scooptown Car Wash

710 Anna St., Sturgis 605.720.7800 scooptowncarwash.com

Scott Peterson Motors

1 Ford Pl., Sturgis 605.347.3662

scottpetersonmotors.com

Speedy Lube

2205 Park Ave., Sturgis 605.347.6939

speedylubesturgis.com

Sturgis Motor Company

1721 Lazelle St., Sturgis 605.347.2277 sturgismotorcompany.com

Sturgis NAPA

2324 Junction Ave., Sturgis 605.347.2663 sturgisnapaonline.com

Sturgis Tire Pros 2324 Junction Ave., Sturgis 605.720.8315 tirepros.com

Werlinger Auto Body Repair

3441 Whitewood Service Rd., Sturgis 605.347.5550 werlingerautobodyrepair.com

MOTORCYCLE & SMALL ENGINE

Indian Motorcycle 2130 Main St., Sturgis 605.206.7830 indianmotorcyclesturgis.com

J & P Cycles

1650 Lazelle St., Sturgis 469.283.7730 jpcycles.com

Sasha’s Cycles of Sturgis 808 Lazelle St., Sturgis 605.690.2419 sashascyclesofsturgis.com

Sturgis HarleyDavidson

1040 Junction Ave., Sturgis 605.347.2056 sturgishd.com

Sturgis Motorsports 2695 Lazelle St., Sturgis 605.347.2636 sturgismotorsports.net

CONSTRUCTION & MAINTENANCE

Ainsworth-Benning Construction

345 Industrial Dr., Spearfish 605.642.4716

ainsworthbenning.com

All Season HVAC Service

Sturgis 605.490.7022

Black Hills Asphalt 387 Old US Hwy 14, Spearfish 605.645.3437

blackhillsasphaltsd.com

Boatwright Heating & Cooling

1110 Industry Rd., Unit D, Sturgis 605.389.7353 boatwrighthvac.com

Brosz Engineering Inc.

3561 Whitewood Service Rd., #A, Sturgis 605.347.2722

broszengineering.com

Dream Design International, INC 520 Kansas St., Ste. 101, Rapid City 605.348.0538 dreamdesigninc.com

Foot Hills Electric

2116 Paha Sapa Dr., Sturgis 605.347.1200

foothillselectric605.com

Freeman’s Electric Service 401 Maple Ave., Rapid City 605.347.0110

freemanselectricinc.com

Friedel Painting LLC Sturgis 605.490.0708

DIRECTORY

Garage Door Pros Sturgis 605.877.0525 garagedoorpros605.com

Iverson Construction

1210 Industry Rd., Sturgis 605.347.3282 iversonconstructioninc.com

Keating Resources

2121 N. Pearl St., Dallas, TX 630.648.9967 keatingresources.com

Legendary Electric LLC 101 David Dr., Sturgis 605.490.2254 legendaryelectric.net

One Way Service Pros 169 Charles St., Deadwood 605.722.8101 onewayservicepros.net

Patriot Maintenance LLC

1733 Davenport St., Sturgis 605.347.4221

Pete Lien & Sons Inc 3401 Universal Dr., Rapid City 605.347.5939 petelien.com

Pointer Roofing & Construction LLC Sturgis 605.553.8756 pointerroofing.com

Rasmussen Mechanical 3590 Mayer Ave., Sturgis 605.343.7800 rasmech.com

Rushmore Parking Lot Striping

Spearfish 605.641.7413 facebook.com/1977nova

Sacrison Paving 20169 Victor Lp., Whitewood 605.269.2005 sacrisonpaving.com

Scull Construction Service, Inc

803 Industrial Ave., Rapid City 605.342.2379 scullconstruction.com

Short Construction Inc

1305 Ballpark Rd., Sturgis 605.347.3802

Simon 3975 Sturgis Rd., Rapid City 605.394.3300 simonteam.com

Triton Plumbing 1110 Industry Rd., Unit A, Sturgis 605.499.9316

Wegner Roofing & Solar

1006 Jackson Blvd., Rapid City 605.515.2004 wegnerroofing.com

Wolff’s Plumbing and Heating, Inc.

614 S. 32nd St., Spearfish 605.642.5755 wolffph.com

LANDSCAPING

Greenscape

1280 Moose Dr., Sturgis 605.347.7814 greenscape1280.com

Northern Hills Sod Farm, LLC

20138 126th Pl., Whitewood 605.347.9606 northernhillssodfarm.com

The Goat Lawn Service

892 Dudley St., Sturgis 605.858.0080

BUSINESS SERVICES

A & B Business Solutions

1822 W. Kansas City St., Rapid City 605.335.8520 abbusiness.com

All-Net Connections Whitewood 605.269.4141 anetconnect.com

Century Business Products

1011 E. 15th St., Sioux Falls 605.343.1260 cbpnow.com

Eagle Uniform & Supply Co.

494 Main St., Lander, WY 307.332.5456 eagle-uniform.com

LIU - Lasting Impressions Unlimited

13830 SD Hwy 40, Hermosa 605.201.1021 liudesigns.com

NSight Partners Sturgis 605.490.1246 nsightpartners.net

Quik Signs

2925 E. Colorado Blvd., Spearfish 605.717.7446 quiksigns.com

Servall Uniform & Linen Supply

312 Main St., Rapid City 605.343.0680 servall.net

FINANCIAL SERVICES

360 Accounting Sturgis 214.748.3647

Black Hills Community Loan Fund

607 1/2 Mt. Rushmore Rd., Ste. 105, Rapid City 605.519.5124 bhclf.org

Black Hills Federal Credit Union 1020 Lazelle St., Sturgis 605.718.1818 bhfcu.com

Black Hills Financial Planning Vale 605.641.3776

blackhillsfinancialplanning.com

Dakota Financial Services Inc

1080 Main St., #100, Sturgis 605.720.6747

dakotafinancialservices.com

Edward JonesBruce Gordon 2045 Lazelle St., Sturgis 605.720.5670

edwardjones.com

Edward JonesMelissa Hampton 1247 Sherman St., Sturgis 605.720.5670

edwardjones.com/melissahampton

Farm Credit Services of America

2510 N. Plaza Dr., Rapid City 605.342.0678

fcsamerica.com

Farmers Insurance

1241 Sherman St., Sturgis 605.347.4562

farmersagent.com/rbeck1

First Interstate Bank 1200 Main St., Sturgis 605.347.2562

firstinterstatebank.com

First National Bank

955 Main St., Sturgis 605.347.4416

firstnationalbanks.bank

Gateway Mortgage

2315 Park Ave., Sturgis 605.496.7412

gatewayfirst.com

Glover Investments LLC Sturgis 605.347.0995

H & R Block Sturgis

1881 Lazelle St., Sturgis 605.347.5955

hrblock.com

Highmark Credit Union

725 5th St., Rapid City 605.716.4444

highmarkfcu.com

HUB International Limited

1238 Main St., Ste. 1, Sturgis

605.347.4644

hubinternational.com

Leavitt Heartland Insurance Services

942 14th St., Sturgis 605.347.4583

leavitt.com

Northern Hills Business & Tax Service

1109 5th St., Sturgis 605.720.2130

nhbusinesstax.com

Northern Hills Federal Credit Union 1080 Main St., Sturgis

605.347.4527

northernhillsfcu.org

Pioneer Bank & Trust 2611 Lazelle St., Sturgis 605.720.2265

pioneerbankandtrust.com

Sabers Agency Inc

2327 Junction Ave., Sturgis 605.347.4507 sabersinsurance.com

Simmons Accurant

1612 Junction Ave., Ste. 3, Sturgis 605.347.3912 simmonsandsilver.com

State Farm Insurance, Fowler Agency

2118 Lazelle St., Sturgis 605.347.3931 ericfowler.biz

State Farm Insurance, Moberly Agency

1612 Junction Ave., Ste. 2, Sturgis 605.702.3042 erichmoberly.com

Wells Fargo Bank 1040 Main St., Sturgis 605.206.2782 wellsfargo.com

LEGAL SERVICES

Karen Paige Hunt, Prof LLC 2202 Main St., Sturgis 605.720.6274 paigehuntlaw.com

Law Tigers

2111 E. Highland Ave., #420, Phoenix, AZ 801.870.2100 lawtigers.com

Nelson Law 1209 Junction Ave., Sturgis 605.561.6283 nelsonlawsturgis.com

Thomson Law, PC 1010 Ballpark Rd., Ste. 6, Sturgis 605.347.2551 thomsonlawoffice.com

MEDIA & MARKETING

Black Hills Pioneer/ Seaton Publishing

315 Seaton Cir., Spearfish 605.642.2761 bhpioneer.com

Black Hills TV

1041 N. Main St., Spearfish 605.786.4792 blackhillstv.com

Bob & Tam’s Excellent Adventure Sturgis 605.499.8227 bobandtams.com

Borns Group Pierre 605.222.1275 bornsgroup.com

Evergreen Media

329 Main St., Ste. #1, Rapid City 605.343.7684 evergreenmediarc.com

GPLocal by Gold Pages Publishing 1222 Oregon St., Rapid City 605.342.6200 localblackhills.com

KBHB/Homeslice Media

1612 Junction Ave., Ste. 1, Sturgis 605.347.5336 thehomeslicegroup.com

KEVN Black Hills Fox TV 2001 Skyline Dr., Rapid City 605.394.7777 blackhillsfox.com

KYDT/KBFS Radio

707 Harding St., Belle Fourche 605.892.2571 kbfs.com

Meade County News Sturgis 605.499.9195

meadeconews@gmail.com

Rapid City Journal

507 Main St., Rapid City 605.394.8300 rapidcityjournal.com

Simpsons Printing 2410 S. Plaza Dr., Rapid City 605.342.0979 simpsonsprinting.com

The HomeSlice Group 1612 Junction Ave., Ste. 4, Sturgis 605.347.5336 thehomeslicegroup.com

HEALTH & WELLNESS

Akela Spa of Deadwood 11842 US Hwy 14A, Sturgis 605.578.1180 akelaspa.com

Black Hills Implant & Family Dental 1300 Junction Ave., Sturgis 605.347.5103 blackhillsimplantand familydental.com

Boulder Canyon Country Club

12312 US Hwy 14A, Sturgis 605.347.5108 bouldercanyongolf.com

Compass Point Sturgis 605.347.3003 thecompasspoint.org

County Drug 1111 Lazelle St., #1/2, Sturgis 605.347.2466 countydrugrx.com

DIRECTORY

Dakota Hills Assisted Living Center

1124 2nd St., Sturgis 605.423.8084

dakotahillsassistedliving.com

Elkhorn Ridge Golf Club

6845 St. Onge Rd., Spearfish 605.722.4653 elkhornridgervresort.com

Hello Holly Beauty

722-14th St., Sturgis 916.412.8363 hellohollybeauty.com

Loftus Dental

866 Lazelle St., Sturgis 605.347.8880 loftusdental.com

Mary Kay CosmeticsNancy Johnson Sturgis

Massage By Gwen

1010 Ballpark Rd., Sturgis 605.645.3684

Monument Health Sturgis Hospital

2140 Junction Ave., Sturgis 605.720.2400 monument.health

Northern Hills Eye Care

910 Harmon St., Sturgis 605.347.2666

northernhillseye.com

Pain & Movement Solutions

1238 Main St., Sturgis 605.702.8206 painandmovementsolutions.com

Snow Creek Meadows LLC Sturgis 541.223.1131 snowcreekmeadows.com

Sturgis Chiropractic Clinic

824-1st St., Sturgis 605.347.4003 sturgischiro.com

Sturgis Community Center

1401 Lazelle St., Sturgis 605.347.6513 sturgisareachamber.com/ community-center

Sturgis Mobile Response Team

1901 Ballpark Rd., Sturgis 605.347.5801

Sturgis Physical Therapy

1530 Junction Ave., Sturgis 605.720.2555

Sturgis Smiles Family Dental

1245 Sherman St., Sturgis 605.347.2509 sturgissmiles.com

Total E’clips Salon

920 1st St., Sturgis 605.347.2400

Twisted Canyon CrossFit

1150 Moose Dr., Sturgis 605.347.1515 twistedcanyoncrossfit.com

VA Black Hills Health Care System

113 Comanche Rd., Fort Meade 605.720.7170 blackhills.va.gov

REAL ESTATE & PROPERTY MANAGEMENT Alexandra Calderwood Realty

3105 W. Fairgrounds Lp., Ste. #8, Spearfish 605.858.4385 calderwoodcollective realestateco.com

Aspen Grove Assisted Living

2065 Moose Dr., Sturgis 605.720.4738 seniorhousingnet.com

Bertolotto Real Estate & Auction Inc

1102 Junction Ave., Sturgis 605.720.2021 bertrea.com

Bruch Real Estate

1921 Lazelle St., Sturgis 605.206.1046

Casteel Auction & Real Estate

1951 Junction Ave., Sturgis 605.347.5110 casteelauction.com

Century Ranch Development LLC

1921 Lazelle St., Sturgis 605.347.9300 sturgisrealestatecenter.com

Dan Jacobsen - eXp Realty

1940 Junction Ave., Sturgis 1601 Mt. Rushmore Rd., Rapid City 605.490.1663

Heritage Acres, Inc.

2340 E. Ave., Ste. 1, Sturgis 605.347.9017 metroplains.com

Mount Rushmore Area Association of REALTORS

1230 N. Ave., Ste. #1, Spearfish 605.722.0181 mountrushmoremls.com

Properties Unlimited Realty

2320 Junction Ave., Sturgis 605.347.7644 properties-unlimited.com

The Real Estate Center of Sturgis

1921 Lazelle St., Sturgis 605.347.9300

sturgisrealestatecenter.com

Wildflower Townhome Apartments Sturgis

361.563.2522

wildflowerstownhouse rentals.com

TRANSPORTATION

Giddy-Up Shuttles Sturgis 605.430.6366

Harlow’s School Bus Service

2237 W. Sherman St., Sturgis 605.347.5066

goharlows.com

Prairie Hills Transit 2015 Tumble Weed Trl., Spearfish 605.642.6668

prairiehillstransit.com

Sturgis Transit - Da Bus

13326 Barry Ln., Sturgis 605.347.3287

sturgisbus.com

Giddy-Up & Go Shuttles

Deadwood 605.430.6366

UTILITIES

Black Hills Energy PO Box 1400, Rapid City 888.242.3969

blackhillsenergy.com

BluePeak

809 Deadwood Ave., Rapid City 605.721.2000

vastbroadband.com

G&G Garbage, LLC

10520 Hwy 10, Dickinson, ND 605.340.4760

gandggarbage.com

Kieffer Sanitation

2426 E. Saint Patrick St., Rapid City 605.342.5575

gokieffer.com

McGas Propane Inc

2219 Junction Ave., Sturgis 605.347.3811

mcgas.biz

Midco Sioux Falls 800.888.1300

midco.com

MontanaDakota Utilities 505 Heritage Dr., Spearfish 605.642.2654

montana-dakota.com

GENERAL SERVICES

Black Hills Funeral

Home & Cremation

1440 Junction Ave., Sturgis 605.347.2522

blackhillsfuneral.com

Black Hills Rally

Weddings

20741 Bauer Rd., Sturgis 605.490.0900

blackhillsrallyweddings.com

Bradley Storage

3470 Whitewood Service Rd., Sturgis 605 347.3848

bradleystorage.com

CBH Cooperative 2030 Main St., Sturgis 605.720.2946

cbhcoop.com

Grubl Ranch Sturgis 605.720.8822

Pepsi Cola of the Black Hills

2720 Creek Dr., Rapid City 605.342.0362

admiralbeverage.com/ pepsi-cola-black-hills

Snyder Ranch

21399 Snyder Ranch Rd., Piedmont 605.347.5485

The Tattoo Cellar

1049 Main St., Sturgis 605.347.7524 thetattoocellar.net

SHOPPING & RETAIL

ACE Hardware

2222 Junction Ave., Sturgis 605.347.4031 acehardware.com

Bear Butte Gardens & Farm Stand

20445 SD Hwy 79, Sturgis 605.490.2919 bearbuttegardens.com

Black Hills Rally & Gold

1101 Main St., Sturgis 605.347.3564 blackhillsrallyandgold.com

Cammack Ranch Supply

16948 SD Hwy 34, Union Center 605.985.5591 cammackranchsupply.com

Common Cents

2421 S. Junction Ave., Sturgis 605.347.3666 commoncentsstores.com

Froelich Farms, LLC

194th St., Vale 605.641.3776 froelichfarms.com

Grocery Mart

2216 Junction Ave., Sturgis 605.423.4606 grocerymartsturgis.com

Heartland Homestore

925 Junction Ave., Sturgis 605.720.1668 facebook.com/ HeartlandHomestore

Hot Leathers

1000 Main St., Sturgis 605.347.6020 hotleathers.com

Jack’s Campers

13203 High Plains Pl., Piedmont 605.787.9010 jackscampers.com

Journey Again Thrift Store

1848 W. Main St., Sturgis 605.490.9598

Just For Looks

Boutique

1006 Main St., Sturgis 605.720.4247 facebook.com/ justforlooksboutique

Kwik Mart / Sturgis Subs

2217 Junction Ave., Sturgis 605.347.7533

Laura Ryan

Luscious Nails Sturgis 303.589.3529 colorstreet.com/ lauraryanluciousnails

Lucy’s Nearly New Shoppe 2320 S. Junction Ave., Sturgis 605.347.5623 lucysnearlynew.com

Lynn’s Dakotamart Sturgis

1111 Lazelle St., Sturgis 605.347.4483 lynnsdakotamart.com

Mary Kay CosmeticsCindy Smith Saint Onge 605.642.5286 marykay.com/csmithsmiles

Rockingtree Floral & Garden

1340 Lazelle St., Sturgis 605.347.4432 rockingtreefloraland gardencenter.com

Runnings 2425 Lazelle St., Sturgis 605.347.6352 runnings.com/storelocator/store/ sturgis

Rushmore Office Supply

815 Junction Ave., Sturgis 605.347.3326

rushmoreofficesupply.com

Smokes N Things

2715 Lazelle St., Ste. A, Sturgis 605.720.8658

smokesnthings2018.wixsite.com/ website

Sports. Adventure. Fun

920 Harley-Davidson Way, Sturgis 605.720.3555

Sturgis Photo & Gifts

1081 Main St., Sturgis 605.347.6570 sturgisrallyphoto.com

Sturgis Responder Supply

2715 Lazelle St., Ste. B, Sturgis 605.390.5987 sturgisresponder.com

Tom’s T’s Inc

601 Lazelle St., Ste. B, Sturgis 605.347.6169 sturgistees.com

Vanway Trophy & Award

3120 W. Main St., Rapid City 605.341.2929 vanwaytrophy.com

White Canvas Art Co. 1060 Main St., Sturgis 605.389.6019 whitecanvasartco.com

Workhorse Nutrition 1064 Main St., Sturgis 605.720.8657 workhorsenutrition.com

Xtreme Dakota Bicycles

1051 Main St., Sturgis 605.720.4046

xtremedakotabicycles.com

Investing in our Hometown

50 YEARS OF NEW BUSINESSES, NEW JOBS AND NEW PLACES TO LIVE

For 50 years, the Sturgis Economic Development Corp (SEDC) has been providing support to people and organizations looking to do business in the Key City. “We’ve really become the area’s go-to experts on business relocation,” explained Amanda Anglin, the Executive Director of SEDC. “We also are able to help established businesses expand and start-ups go from the idea phase into reality.” SEDC offers a wide range of services to businesses looking to start or grow in Sturgis — everything from competitive business loans, to incubator space for startups, to favorable terms with leasing space at the Industrial Park. “Over the years, SEDC has been involved with the expansion and attraction of approximately 45 companies,” Amanda shared. “That has meant hundreds of jobs either created or preserved through the efforts of the SEDC.” ●

TIMELINE

1973

SEDC was formed by a group of visionary local businessmen as a 501(c)6 non-profit organization under the name Sturgis Industrial Expansion Corp (SIEC). Shortly after incorporation, SIEC purchased the first 10 acres of the original Sturgis Industrial Park.

1980s

SIEC purchased a second parcel of land on the north side of the Whitewood Service Road. This building was remodeled and leased to UPS.

1993

SIEC purchased an additional 25 acres of land adjacent to the original Park. The development of the infrastructure in this new Industrial Park was the result of extensive collaboration with the City of Sturgis and the SD Department of Transportation.

2007

SIEC, recognizing the need to expand its focus beyond industrial and real estate development, changed its name to the Sturgis Economic Development Corp (SEDC).

driving force in the development of Aspen Grove, a 33-bed private care assisted living facility with 24 employees

2013

SEDC brokered the development of Sierra Vista Apartment Homes, a 48-unit market rate lease complex for all age groups.

2015

SEDC assisted in the residential developments of Dolan Creek Estates and Canyon View Estates.

2016

SEDC held a groundbreaking ceremony for Discovery Kids University, a 106-child state licensed childcare facility, creating 18 new jobs.

2019

SEDC sold land at Exit 32 and assisted in the development of the Scooptown Carwash.

2021

SEDC completed renovations to the SEDC Business Incubator and welcomed four new start-up businesses to the Sturgis Industrial Park.

For more information on starting, expanding or relocating your business in Sturgis and Meade County, visit sturgisdevelopment.com or call Amanda Anglin, SEDC Executive Director, at (605) 347-4906.

2012

SEDC again expanded its focus to include retail development and residential initiatives for workforce and seniors. SEDC was a

2022

SEDC held a groundbreaking ceremony for the Dolan Creek Senior Living Project, a 50-unit assisted and independent senior living facility, creating 10 new jobs.