Taelor

Taelor:anAI-poweredmenswearrentalsubscriptionwithstylingserviceforunderserved, high-incomebusymen.10×YoYARRgrowth,6×customerincrease.

● Team:ExperiencedteamwhobuilteCommerceteamsforMeta,eBayandTarget

● Fundraising:Raising$3.5Mtoachieve$5MARRthroughsatisfyingcustomerdemandand enablinghigh-marginrent-to-buyresaleandupsellofferings. Ontrackto~$2M Rev.runrate in6month

$1.4M Rev.RunRate

30%+contributionmargin

WeleveragethepowerofGenAIandmakeeffectiveuseofbothstructuredand unstructureddata.WecurrentlyofferAIstylingservicesandareintheprocessofenabling customerstosubmitphotosoftheirownclothingthroughtheChatGPTstoreapp.

AI

Weknowwhatfitsyou betterthanyou

OurrichanduniquedataenablesAItomake stylesuggestionstailoredtothecustomer

Moreaccurate

● Knowcustomers’truepreferences—notimpacted bythepurchaseprice, likehowyoudecidewhatto watchonNetflix

Faster&Advanced

● Fasterandlesswastefulthanfastfashion

● Deepunderstandingofgarmentlifecycle

We'vealsodevelopedourown technologytosupportourgrowth andfutureacquisitions.

With~15yearsofworkexperienceeach,we'vebuiltgroundbreakinginitiativesfor FacebookShopping,Meta’sinnovation,eBay,TargetandAmazonGo.

CEO ExperiencedFounders COO

AnyaCheng

HeadofeCommerce ProductandMarketing of

World-classengineersandmarketers withastellarrecordinbuilding eCommerceandmarketplaceplatforms.

PhoebeTan

Operationvendorof

Seasonedinventorymanagement,stylingandoperationsexperts whoplayedpivotalrolesinstartingStitchFix’smendivisions.

BenXia TechLead

PeterPeng Sr.Engineer

SharonShen DataScience

EricCheung Growth Marketing

Malia Stachler Merchant

Melissa Slavick LeadStylist

Joanna Medeiros Stylist

Vladimir Paniouchkine Operations

Alena LeBlanc Fashion Designer

ArshadAzad Social Marketing

ExMenswearrental subscriptionfounder

ExMenswearrental subscriptionfounder

Iwanttolookgood butdidn’twantto chaseafterclothes.

Iconsidered StitchFix... butIdidn’twantto ownthatmuch stuff

IusedNuulyby UrbanOutfitter& RenttheRunway

Theyareallforpeople whoareintofashion... Buthadto spendlotsof time

FashioncompaniesareNOTforpeoplelikeme— Ijustwantto getreadyforthedayandbesuccessful

Wetestedwith500+customers,andfoundthatmanypeoplehavethesameproblem.

Theyarebusymenwithgoals—guyswhogooutfordates andpeople-facingprofessionals whoareNOTintochasingafterclothes

Forconsumers,Taelorworkslikea “Netflixforoutfits.”Theycantrynewbrandswith stylists’help—allwhilewithoutcommittingtobuying atonofclothes,savetime,andreducewaste.

MonthlySubscription

$79or$109towear5or10itemspermonth

(1or2shipmentspermonth, 5itemseachshipment)

1.

StylistandAIpickclothesforyou

Basedonyourpreference&purpose

2.

Wearforweeks

● Freeshipping

● Nocommitmenttobuy

● Upto70%offretailpricetobuypre-own items— buyfewernewitemsandgogreen

Asarentalsubscriptionservice, weearnsubscriptionandresale revenuefromconsumers.

3.

Keeploveditems.Swaptherest.

Nomoreshoppingorlaundry

● Returnwithpre-paidenvelope

● Cleaningincluded

● Getthenextshipment

Customers,includingcelebrities,loveTaelor becausetheywereunder-servedbefore.

Ruggableads

GrayMalin homedecor influencer

DisneyPremier UgoLord lawinfluencer

MLSgame

BradStuver

Americansoccer player

5stars

Cannesred carpet

MayankYadav

RedditPM

Kelvin,30 TechConsultant

BeforeTaelor

spent<$200peryear onclothes

WithTaelor VS. 10x

bought7renteditems $538spentin3months

Wehaveacloserelationshipwithourmembers.

87% ofactivecustomers "heart"theCollection, astylist-recommended listofitems.

38% ofactivecustomers bookaconsultation Zoomcallwiththeir stylists.

53% ofactivecustomers leavereviewsof renteditems.

54% ofactivecustomers chatwiththeirstylist overSMS.

28%

ofactivecustomers leavecommentson Collection.

Wehaveaviablerevenuemodelandsignificantgrowthopportunitiesfromvarious revenuestreams,includingresaleandup-sellofferingswhichweareexpandingnow.

Includesubscription&resale

*Q4’23,2024&2025areprojected

AdditionalRev.&MarginImprovement

Drivers Expandofferingstoconsumers

● Resalerented&non-rentedclothes,add-on features

● Upsellnon-rentalitems(e.g.,shoes& accessories)

● Cross-sellnon-fashionitems

LaunchB2B2C&B2Bpartnerships

● Gym&datingsites-launchingpartnershipwith CoffeeMeetsBagel

● Corporatenewhiregifts,perks&salesteam expenses-finalizingacorporatedeal

Monetizedata(2025)

● Datainsight(SAAS)~80%GP

● Producttestingservice

Resale&Upsellisakeydriverinrevenuegrowth,with9.6×LTV/CACratio.

ResaleYTDAvg.

22% resalepurchase ratepershipment

~50% contribution margin

Projectednext18months

Avg.RevenueperOrder

ResaleisaKeyDriverinRevenue

Itemsrented

Avg.3times beforesold

Avg.RevenuePerOrder

Avg.Rev.perorderwith Subscriptiononly

Avg.Rev.perorderwith Subscription and Resale/Upsell

Projected Now

Weachievedaremarkable10XYoYrevenuegrowth,6XYoYcustomerincrease.

6X

800+active subscribers

10X YoYRevenue

30%+contribution margin

Ontrackto~$2MARR in6month

$1.4M ARR

$77BCircular FashionMarket

~8,800

shipped last12months

90% MoMRetention

~43,500 Itemsrented last12months

*projected

Thereare350+premiumandsustainablebrandsonTaelor-servingadiversecustomerbase andenablingbrandstotapintothecircularfashionbusinessmodelandacquirenewcustomers. Selectedrevenue-sharepartners, withnoupfrontinventorycost

We'veachievedaproduct-marketfitwithrevenue-sharingsupplierswhouse TaelortogrowtheirU.S.marketshare,enablingustolowerinventorycosts,mitigate risks,andleveragepartnermarketing.

AsustainableMexicanbrand, hasteamedupwithF1racer SergioPerez.andTaelorfor U.S.marketing. 680K

AnEuropeanbrandfamous foritsplayfulprintshirts partnerswithTaelorto monetizeunsold inventories.

AKoreanpubliccompany offeringamodernlookfor youngprofessionalsworks withTaelortoentertheU.S. market.

AnAmericaneco-friendly outdoorclothingbrand, collaborateswithTaelorto gathervaluableconsumer feedback.

ATaiwanesesustainable brandcraftingshirtsfrom recycledplasticbottles teamsupwithTaelortoenter theresalemarket.

We'reraising$3.5MinSeedfundingtohit$5MARRin18monthsandexpandinto profitableresaleandupsellmarkets.BlingCapitalisonboardforfollow-onfunding.

1. Reachhighprofitcontributionmarginvia resaleandupsellofferings

Leveragingourstrengthsas atech-driven, customer-centricservicecompanyandcustomers’ demandforaone-stop-shop.

2. Acceleratecustomeracquisitionvia B2B2CpartnershipsandB2Bdeals

Utilizingdatingsiteandgympartnerships andcorporatedeals.

3. EnhanceTech&AI

Takingadvantageofourrichanduniquedataandmake ourtoolapplicableforfutureacquisitionsandexits.

2022:$2.3Mpre-seed

Committedtothisnewroundandhasatrackrecordofinvestingin 10+unicornseedrounds,including:

SelectedAngels

SeanChao exManagingDirectorof MorganStanley BoardMemberofacircular economicfoundation

KaiHuang FounderofGuitarHero earlyinvestorofHelloKitty

Imagineaworld…

you'reconfidentinhowyour lookandreadytopursueyour dreams,effortlessly.

…scoringadate,landinningajob… Taeloratrustedone-stop-shopforbusymen — morethanfashion.

Pictureaplace…

Fashioncompaniescraftonly whatpeopletrulydesire,and everygarmentcompletesafull andmeaningfullifecycle

Aworldthat’s MoreGREEN …superchargedbyTaelor,a leadingsustainablebrand

Nuuly,ownedbyUrbanOutfitters,isontracktoachieveprofitablesooninjustfouryears. “Thisisgoingtobeone ofthefastestkindofconcepttogettoprofitabilitythatwehaveeverseen”— Barclays.

RentTheRunway

Wentpublicin2021ata$1.7Bvaluationbut facesprofitabilitychallengesinavicious cycle.

Started 2009

Focus

Designer-brandsRental Forwomen30y+

● 140k

Customers

● Retention30%+5Y

NuulybyUrbanOutfitters

SurpassedRTR injust4yearsandisontrack tobeaprofitableunicorn.

Taelor

Rankedasthe"Mostinnovativestartuptowatchin 2023"byBusinessJournal

2019

Everyday-wearRental Forwomen<35y

● 190k(1.85×YoY,8×in3years)

● Retention50%1Y,40%2Y

Revenue& Contribution Margin

Product monetization

● Q22023:Decrease$75MYoY

● Positivecontributionmarginbuthighinventory& overhead

● Mostpopularplanat$144/mthwithupto$3,000 productretailvalue;requireamuchhigher #of rentalstobreakeven

● Lessthan10%ofresalerevenue

1. StrugglingtoincreaseARPUb/cwomenprefer rentingdifferentclothesvs.buying.

● Q22023:$55MincreaseYOY

● $260MARR;25%contributionmargin

2022receivedfirstfunding

Everyday-wearRental+Resale(22%purchaserate).For 25−45yMen

● 750+(6×YoY)

● Retention30%+YoY(improvingwithexpanded sizing,assortment&offerings)

● 10×Rev YoY

● Expected40%contributionmarginin18month

● Oneplanat$99/mth withproductretailvalue rangingfrom$100−$300

● $79/mth&$109/mthoptionswithproductretailvalue from$50to$150

● Highestmonetizationvaluewiththeleastrentalcycle required

● Alreadyachieved20%resalerevenue inyear1

1. Backedbybigcorporationwithlowoverhead, inventorycostandCAC

1. Offeringrentalsandhigh-profitableresale.

Insights

2. Raisingpricesresultedinslowgrowth(9%YoY).

3. Shippingmoreitemsperorderincreased inventorycostsandinventoryshortages, resultinginchurn.

2. Offerasingleplanwithdeepinventoryof their ownbrands

3. Proventobeascalableandprofitablemodel

2. Servinganunderservedmarket— forbusy, high-incomemenwhonotchasingafterfashion,are engagingw/thestylingservice.

3. Initiallyfocusedonfashionbutaimstobethego-to one-stop-shopformenstrivingtoreachtheirgoals.

Women'srentalsubscriptioncompanies,likeRentTheRunway,attracted500k+customerswiththe model.Taelorisprovingitsprofitabilitythroughcostefficiency,high-profitresale,andB2B2C expansion,addressingtheright"PeopleProblem"forbusymentosimplifytheirweeklywardrobe preparationwithoutshoppinghassles.

Taelor'sLowerInventoryCosts

● Focusedoneveryday wear

● Stylist-driveninventory selection

Taelor'sFinanciallyRobustModel

● 20%+ofrevenueisresale

● 22%purchaserateand58%+ productmargin

● Additionalupsell,cross-selland datamonetization

VS.

RTR'sInventoryChallenges

Offersdesignerbrandsand special-occasionwearwith inventorypricedupto$1300 retail

RTR'sNegativeUnitEconomic Grow“atallcost”byoffering unprofitableunlimitedswapplan

TaelorSolvesthe"PeopleProblem" thatSupportstheRev.Model

● Helpsbusymennotinto fashion,simplifyingtheir shopping

● OffersasB2Bcorporategifts andperks

RTR’s"PeopleProblem"Limitedits ResaleRevenue

Forfashion-consciouswomento weardifferenthigh-endclothesevery day

UnlikeStitchFix,Taeloroperatesintherentalsubscriptionandresaleindustry,capitalizingon recurringrevenue,high-marginresale,uniquedata,andthesustainabilitytrendintheera ofrisingsubscriptionadoption,muchlikeNetflix.

StitchFix

Wentpublicin2017andtriedtoexpandto UKandmovetono-stylisteCommercein 2019butbothfailed

Poshmark

Wentpublicin2021ata$3Bvaluationand acquiredbyKoreanconglomerateNaver

Business eCommercewithStylingService Resale

1. Customersleftbecausetheirstylist/AI keptsendingsimilaritemsrepeatedly.

2. Triedtoshiftfromapersonalstyling businesstotech-driveneCommerce (FreeStyle)butfailed(drove<1% customer).

Insights

Taelor

Rankedasthe"BestSubscriptionBoxforMen" byGQ

3. Internationalexpansionwitha$50M yearlyinvestmentalsofailed.

Naveracquireditto

1. Expanditsreachintotheglobal e-commercemarket(80Mregistered users and8Mactive).

2. Tapintothegrowingsocialcommerce market.

3. Gainaccesstotheirtechnology.

4. Gettheirprofit.Poshmark'swebsite traffic(30mMAUin20’,40Min21’and 46Min22’),GMVandusershasbeen steadilyincreasingoverthelastfew years.

RecurringRentalwithStylingService+Resale

1. Havedeeperrelationshipwithcustomers (38%bookazoomcall,54%SMSwith stylist,87%heartwishlist,53%leave review).Weunderstandtheirschedules, andknowtheirlifegoals.

2. Haverichanduniquedata(notimpacted bythepurchaseprice)enablesAItomake stylesuggestionstailoredtothecustomer

3. Offeringrentalsandhigh-profitable resale.

4. Servinganunderservedmarket— for busy,high-incomemenwhoareengaging andappreciatethestylingservice.

5. Initiallyfocusedonfashionbutaimstobe thego-toone-stop-shopformenstriving toreachtheirgoals.

UnlikeStitchFix,Taelor'srentalsubscriptionmodelgeneratesrecurringrevenue,fosterslasting customerrelationshipsforhigh-marginresale/upsellsanddatamonetization,andalignswith environmentalsustainability.

RevenueModel

RecurringandDiverse

● Rentalsubscriptions

● High-marginresale,upsell,and cross-sellofferings(e.g.,shoes, flowers)

● SAASdatamonetization

ConsumerValueProp

AttractiveandFlexible

● Rentalallowsexplorationof brandsandstylesandnolaundry

● Deep,long-termrelationshipsand frequentcommunicationwith personalstylists

VS.

InfrequentPurchase

● Incomedependentonclothing purchases

● Driventosenditemslikelytobe bought,resultinginrepetitive shipmentsandchurn

PurchaseRequired

● Customersmustbuyfromevery shipment

● Conflictswithsharedeconomyand circularfashiontrends

● Stylistsrelyonquizanswersonly

Vision&Trends

Sustainability&One-Stop-Shop

● Fashionbrandstestnewproducts andmonetizeunsoldinventories

● Everyclothingpieceisrented,sold aspre-own,completingafulllife cycle

● Thego-toplaceforbusymen

TraditionaleCommerce

● Customersbuynewclothesandonly regularlywear20%ofwhatthey've purchased

● Limitedfeedbackfromcustomers whohaveworngarments

Thereisagapinthemarketforboth consumersandmenswearbrands/retailers.

eCommercesubscription boxesrequirethemtobuy.

Testingproductsiscostlyand time-consuming.

Consumers Brands/ Retailers

Men’s

Traditionalretailersdon’t offerstylingservices.

apparel shopping options

eCommerce subscriptions (Stitch Fix)

eCommerce Marketplace (Target)

Rental subscription startup

Resale platform (Poshmark)

Pain Points

Have to buy and own stuff

No styling service

Only for high-end fashion

Time-consuming

Brands’

product test options

Test with employees

Research firms

Fast fashion

Use historical data to predict

Traditionalchannelsaredying, andeCommerceishard.

Pain Points

Not accurate

Slow and expensive

Not eco-friendly

Limited data and bias by price

Brands’

user acquisition options

Retailers

D2C eCommerce

Pain Points

Declining

Hard to get the word out

Thefutureofmenswearis

access,notownership.

MillennialandGenZmenareunder-served—

Forthem,shoppingisahassle,sotheydon’tbuymuch.

WANT TO OWN LESS

● Shift from ownership to access — Netflix, Airbnb

● 11M+ Tidying Up books sold

● 86% of home buyers would buy a tiny house

HATESHOPPING&LAUNDRY

● Menareboredafter26minutesofshopping

● 16%ofmendolaundryforthehouseholdvs.55%of women

CAREMOREABOUTFASHION

● Socialmediahascreatedpressuretobefashionable

● Menswearisgrowingfasterthanwomen’s

SUPPORTSUSTAINABILITY

● 90%ofGenZhaveboughtpre-ownedfashion

● 33Mconsumersboughtpre-ownedforthefirst timein2020,and76%ofthemplantobuymore

● Consumerswillspend52%moreonresaleand 28%moreonrentalby2025

NEEDNEWCLOTHES AFTERCOVID

● U.S.adultsreportedsignificantweightgain (42%)orloss(35%)duringthepandemic

● Peoplearegoingoutandbacktotheoffice

Wecontinuetoimproveourproprietaryoperationtoolsforstylistsandfulfillment workerstoensurecustomersgetitemsthattheywilllove,increaseoperational efficiency,andreducelaborcost.

Opt Too — Styling: We have utilized technology to assist stylists in streamlining the pre-styling process.

● ConsultationCallScheduling:TheOperational ToolandCalendarintegrationhaveautomated keytasks,leadingtoaefficiencyincreasein identifyingcustomerstobestyledand schedulingconsultations.

● CollectionTemplates:Thisfeatureallowsstyliststo repurposecollections—setsofpreviously recommendedclothingitemsforcustomers.Asa result,thetimetocreateacollectionhasbeen reducedfrom25to12minutespercollection.

Opt Too — Styling: We have utilized technology to assist stylists in streamlining the styling process.

● Elasticsearchandmulti-filtering:Enable styliststoswiftlyfilterandlocateitemsforeach customer,resultingina67%efficiency improvementinthisstage.

● Pre-filteredRecommendations&Integrated Reviews:enhancedthestylingprocess,reducing thetimetostyleacustomerfrom30minutesto12 minutes.