Liberare

NEVER STRUGGLE TO GET DRESSED AGAIN

GIVING DIGNITY TO 600 MILLION WOMEN WORLDWIDE

600MILLION

WOMEN WORLDWIDE STRUGGLE TO GET DRESSED EVERY SINGLE DAY.

DUE TO AGING, ARTHRITIS, CHRONIC PAIN, ROTATOR-CUFF, DISABILITY, POST-SURGERY, almost every woman (at some point in her life) will struggle to get dressed.

EMMA BUTLER (Forbes 30 Under 30 2024) watched her mother struggle to put on bras and other clothing. It was dehumanizing.

WomenLoseDignity&Independence

When you start having limited mobility or dexterity, it’s a burden to ask for help from partners, carers or children. The only other options include medical, low support cotton bras.

It’s embarrassing & dehumanizing.

Sowemadeatrulyinnovativebra The#1EasiestBra toPutOn

Women who have never before been able to get dressed are finally able to put on their bras independently.

OurTechnicalInnovation: AMilestoneforBras

ABraEvery WomanCanPutOn

No movement in your fingers? No hands?

Painful fingers & hands? Painful back and shoulders? Limited mobility?

Our team designed a first-of-its-kind bra every woman can put on by herself.

*IF GIFS AREN’T WORKING, EMAIL EMMA

ANASTASIA HAS AN UPPER LIMB DIFFERENCE

EMMA HAS CHARCOT SYNDROME 2 LOLLY LIVES WITH RHEUMATOID ARTHRITIS

BRAS EVEN NON-DISABLED WOMEN LOVE

Perfect Post-Op Bra

I pre-ordered this in time to wear post-op for my shoulder surgery and thank god I did. It's so much less fussy than some of the bras I bought on amazon and cute enough that I'll wear it afterwards. As a G-cup woman, it's already hard enough to find bras that are wireless let a lone front closing. This has been overall comfy and easy to get on, plus I don't feel quite as undressed when running to my outpatient appts.

Worked Great For My Mom

I pre-ordered this for my mom who suffers with Ulnar drift in her hands due to RA. Her joints are so swollen that she cant use most bras with hooks even when in the front so I took a leap of faith on this bra because of the magnets. The bra fits her well and the loops and magnetic front are really helpful for her. Hope you guys will consider releasing more colors soon too so I can give her some more options.

Great Arthritis Bra

I bought both this bra and the other bra with the magnets but found this bra much better. It is more supportive, and more full coverage which i like. very easy to put on. I have bought two and am now waiting for more colors please.

AndWe’veBuiltA Movement

In a historically medical, dehumanizing space, Liberare offers a fresh, empowering experience, helping women ostracized for their differences reclaim their independence and self-worth.

We've crafted a strong, empowering brand that helps women feel confident

$150k in sales

Featured in Vogue, Forbes, Cosmopolitan, Good Housekeeping

Disabled Influencers with 1m followers

We learned 70% of our customers were 55+ with aging & chronic pain.

Our niche product had universal appeal. This led to R&D for a broader, bigger TAM.

Omnichannel launch to reach customer demand.

Venrex & British Fashion Council, Steph Korey (cofounder @ Away), Michelle Kennedy (founder @ Peanut)

$50k Wholesale

Partnership with American Eagle’s Aerie

WOMEN, OTHER WHEELCHAIR USERS (SMA, CP,

Sold-through-stock of 1k units ($40k Sales)

Profitable contribution margin on 1st purchase

Lower

Innovation

Sold Out

ICP BREAKTHROUGH

NICHE BECOMES MAINSTREAM THROUGH UNIVERSAL DESIGN

Despite not marketing to 55+ consumers,

70% of our customers in 2022 were over 55+.

They sought us out through press, word of mouth, & SEO.

Our niche product appealed to a mainstream audience and it was time to capitalize on this.

We dove into R&D to create & launch a hero product (and design & test product expansion) for this market.

80M

GENERAL AGING POPULATION WITH INCREASINGLY LESS MOBILITY

45M

WOMEN WITH CHRONIC PAIN, ARTHRITIS, ROTATOR CUFF, POST SURGERY OVER 55

15M

DISABLED WOMEN

ExpandingintoaLucrative, OverlookedMarket

$3.2T 51%

Seniorsholdasignificant marketpotentialwiththeir $3.2trillioninspending power

Consumers50andoverdrive 51%ofspendingintheUSA; BabyBoomersholdmajority wealthinU.S.

$88B

Bra&intimatesmarketis valuedat$88billionwith 6.1%CAGR. Liberareremains theadaptive/easy-onmarket leader.

EarlyTractionShowsProductMarketFit

Launching in Sept. 2023 with limited inventory shows early signs of traction. We understand our customers (70% of consumers are 55+ women), healthy CAC, AOV, winning messaging & positioning. It’s now time to add fuel to the fire to continue to grow.

WoW Growth: Avg. 17%

COGS : 19.71%

Profitable Contribution Margin on

First Purchase

Product Return Rate: 15.29% (Industry Average for Intimates is 44%)

CAC: $39.00 (October)

AOV: $81.00

LaunchingOmnichannel

Launch Q2:

VS already asked for more inventory for replenishment

Asked for beige + fashion color

Dropshipping launch Q2

On-air in March.

Launch Q3:

Need inventory to fulfill

Have received unit breakdown and selection

Waiting for PO when we have inventory

MeettheTeam

Founder&CEO

EMMA BUTLER

Forbes 30 Under 30 2024

Brown University 2020

YC S19 - Actiondesk (Acq. Datadog)

LeadDesigner

MADDIE HIGHLAND

10+ years bra designing bras

Designed for Vince Camuto, Lucky Brand, TJ Maxx

TechnicalDesigner

JOLENE DANIELSON

Director of Technical Design @ Athleta

Senior Technical Design Director

@ Spanx

One of few plus-size bra technicians in the USA oversees fit & patterns

Advisor

SANDRA CAMPOS

Former CEO of DVF

Former Sr. Vice President at Ralph Lauren

Big Lots Board Member

Responsible for: Fosters introductions retailers, coaches to negotiate wholesale terms, advises on supply chain

What’sNext

RETAIL EXPANSION:

Launching with Victoria’s Secret, QVC, Medical/Arthritis Shops in Q2.

EXPANDING PRODUCT LINE:

To increase AOV & LTV and further meet our customer’s needs its time to expand our hero product to more colors, introduce new bras, and create a product ecosystem of easy-on products for a high LTV.

AnUnparalleledOpportunity

A MASSIVE GROWING TAM THAT’S BEEN OVERLOOKED

A

WINNING REVOLUTIONARY PRODUCT

A

CONSUMER BELOVED SOLUTION

TAKING OFF WITH NEW PROUCTS & OMNICHANNEL

An overlooked market with the biggest spending power in America who want mobility, dignity & independence.

Our breakthrough: We cracked the code to an extremely technical product, a supportive yet easyon bra that every woman loves.

15% return rate (compared to 44% industry standard), we are creating bras women love. They can finally get dressed for the first time.

Releasing new products unlocks a higher AOV leading to rapid growth. We have the premiere retail opportunities waiting for more inventory.

OutstandingProduct,GrowingMarket: ReadytoScale

Almost every woman in America will need easy-on products at some point. Liberare is pioneering a vibrant product ecosystem, tailored to revolutionize this underserved market facing mobility challenges. Liberare is transforming lives by providing 3 fundamental freedoms: independence, mobility, and the comfort of living without pain.

$550K ROUND

LEADINVESTOR:VENREX

$25KMINIMUMCHECKSIZE

$250KSIGNED

Milestones:

$1 Million in Sales by August 2024

Partnership Launch with Major Retailers (QVC, Nordstrom, and Victoria's Secret)

Strategic Expansion of Product Range for Higher AOV and LTV

Allocation:

Product Development & Expansion (Increase AOV & LTV)

Meet Omnichannel Opportunities (VS, QVC)

Team Expansion: COO