[3]
WELL, THIS TAKES THE PAGE! When ads for each medium are delivered to audiences of the same $ * É c ÉÇ Oc + + ÉÇÉ* ĂŠ Ă‰Ăˆ is 90% as effective as a 30-second TV ad and an Internet banner ad is 17% as effective. SOURCE: “Time-based Comparisons of Media Effectiveness: A New Approach,â€? Rebecca McPheters (McPheters & Company), Dr. Scott McDonald (CondĂŠ Nast), presented at Worldwide Readership Research Symposium, 2009
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372WN | Summer 2016