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JULY 2013

ISSUE 34

Muse/ Amit Shwartz Photo by Lee Agmon

Raw Talents Issue


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OUR RAW

CONTRIBUTORS Lee Agmon email:leelu85@gmail.com www.facebook.com/leeagmon

_editorial.

PHOTOGRAPHER

27 years old, born at 10/1/85 fashion and beauty photographer, i was born and still live in Israel, i studied graphic design and fashion photography with Shay kedem, wich i’m also his assistent. You learn the best when you watch other photographers working. I’m independed photographer. My dream is to live in Europ and get bigger and bigger

INTO THE BUE

Manuela Mezzetti email:pr@manuelamezzetti.co.uk

www.manuelamezzetti.com

_editorial COME INCHOSTRO SULLA PELLE

Boris Draschoff

Talented Italian Fashion Stylist. started her career as a model during the 'Golden Age' for the Italian Fashion industry. Today she is a successful art director and Professor of Styling at Moodart Fashion school in Verona, she says of her career.“The fashion world its fantastic game/play” inspired me.Fashion is for me beauty, a form of expression, of communication, the desire to dream and the possibility of transforming and changing myself”.Photographic research, advertising and editorial services represent her "daily bread", boasting some important collaboration with photographers and professionals in the fashion sector; also with magazines and fashion designers, who’s importance is equal in weight to the previous. Manuela’s work reflects passion, innovation and versatility, a world where is expressed in an absolutely visionary way, enabling her to carry out original work with a strong visual impact. The fashion world conceives a wholly visionary style allowing you to create an original. Inspirations are : Grace Coddington as stylist, Tim Walker as photographer and Tim Burton as director.Her main hobbies are watching movies and traveling. Both things open her mind to the new worlds and allow her to draw thousands of ideas for her work, but she also finds them fun and relaxing.

PHOTOGRAPHER

_editorial TIKI BOUM

Born 21.May 1978 in Hannover Studying International Economics from 2001 - 2008 Moving to Berlin Photographer Assistance (2008 - 2010) Freelance Photographer since 2010 Inspiration: the beautiful schizophrenia of everyday life and the surreal images of personal memories. Languages you speak: english, german, french Country/address: Barfusstrasse 16 / 13349 Berlin

Desiree Schanding

PHOTOGRAPHER

email:info@boridraschioff.com

www.borisdraschoff.com

Twitter @Deziskyphoto Instagram @DEZISKYPEPPER

www.DesireeSchanding.com

_editorial GENTLE ALCHEMY 2beMag

STYLIST

I was born in 1980 in the tiny town of Floresville, TX.19 years later while in my Freshman year of college, I was Inspired by Toni Frissell’s underwater fashion images from the 1930’s and I pursued a degree in Fine Art Photography from The University of Texas at San Antonio. It had always been my dream to attain higher education so I applied and was accepted to Rochester Institute of Technology and graduated with a Master’s of Imaging Science in 2008. After diving headlong into art for 8 years I remembered my first love: fashion photography. Still inspired by all kinds of art and imagery, my work is infused with depth and history. I teach photography at San Antonio College and work day in and day out creating a world of portraits and fashion imagery. Fine art work is on display at The Robert Hughes Gallery in San Antonio, Texas.


Boris Draschoff email:info@boridraschioff.com

www.borisdraschoff.com _editorial LANDED

Tina Picard email:tina@tinapicard.com

www.tinapicard.com

http://www.twitter.com/tinapicardphoto http://www.facebook.com/tinapicardphoto

PHOTOGRAPHER Born 21.May 1978 in Hannover Studying International Economics from 2001 - 2008 Moving to Berlin Photographer Assistance (2008 - 2010) Freelance Photographer since 2010 Inspiration: the beautiful schizophrenia of everyday life and the surreal images of personal memories. Languages you speak: english, german, french Country/address: Barfusstrasse 16 / 13349 Berlin

PHOTOGRAPHER Full Name/possible artist name: Tina Picard Born in New Brunswick, Canada, Tina is a fashion, beauty and portrait photographer now based in Montreal, Canada. She studied in photography, but learned most by assisting other photographers. She has been published in local and international magazines. Country/address: Montreal, Quebec, Canada

_editorial. BLUE SKY

Mara Hernández

PHOTOGRAPHER

email:marahernandez@gmail.com

Mara Hernández nació en 1976 en Madrid, España, lugar donde reside actualmente. Autodidacta y en constante aprendizaje, dedica su vida desde 2010 a la fotografía como medio para transmitir. Su pasión por lo fantástico y el cine de terror hacen que su fotografía tenga toques oscuros y se encuentre una visión diferente en toda su obra. La luz, el color, las texturas , son claramente parte importante en cada uno de sus trabajos. Su obra pasa desde lo erótico, pasando por el terror ,la fantasía o el gótico Actualmente se inclina a la fotografía de moda, o retrato, siempre bajo su visión artística. Ha realizado varias exposiciones a lo largo de la geografía española, en sitios como Barcelona, Zaragoza o Madrid, y participó en la exposición colectiva que realizó SGM en el Museo del Romanticismo de Madrid con la temática “Prerrafaelita”. Actualmente ha publicado varios libros, el primero “Tragic Beauty” en 2011, por Mentenebre y el segundo, “Mistica” en 2012 que se puede encontrar en Blurb. IDIOMAS: Castellano CIUDAD: Madrid (España)

http://twitter.com/MaraHFotografo

_editorial IN THE VILLAGE

https://www.facebook.com/pages/Mara-Hern%C3%A1ndez-Fot%C3%B3grafo/115051665182118 http://mara-hernandez.wix.com/mara-hernandez-photo

OUR RAW

CONTRIBUTORS Raw Talents Issue


THE COVER

JULY 2013

ISSUE 34

COVER

we are looking for..?

Muse/ Amit Shwartz

PHOTO BY LEE AGMON Muse/ Amit Shwartz Styling / Hila Gerby Make-up and Hair / Ilana Pichhadze Assistant / Eran Choen Blog. Selected content around internet Printerest. Our style in one sight Twitter. Chit-chating and featured links Facebook. Friends and Followers, pure love! Vimeo. Cover making-of, catwalks, video -art. Tumblr. Our little hochpotch

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editor@2bemag.com


STAFF Editor in Chief JOSE GRIMM

jose@2bemag.com

Art Director SEAN AMMIR

sean@2bemag.com

CTO AXEL CLAVEROL

axel@2bemag.com

Software Developer POL ESCARPENTER

pol@2bemag.com

Video Art Writer BEN GRIMM

ben@2bemag.com

General Coordinator roman@2bemag.com ROMAN AUSTIN Marketing LIDIA JOHNSON

lidia@2bemag.com

Social Networks NAT&JAY

nata@2bemag.com

Fashion Stylist LAURA SUNYER

laura@2bemag.com

Production JOSE GRIMM ST.

studio@2bemag.com

Join us Discovering and promoting talentet people Raw Talents Issue


INTO TH 2beMag


bathing suit: Vanesa Baranes jewelrys: Galit rondin

HE BLUE

Photography by Lee Agmon

Muse/ Amit Shwartz Styling / Hila Gerby Make-up and Hair / Llana Pichhadze Assistant /Raw Eran Choen Talents Issue


bathing suit: Vanesa Baranes jewelrys: Galit Rondin

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Raw Talents Issue


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bathing suit: Vanesa Baranes jewelrys: Galit Rondin

Raw Talents Issue


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bathing suit: Twentyfourseven jewelrys: Galit rondin

Raw Talents Issue


bathing suit: Twentyfourseven jewelrys: Galit Rondin

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Raw Talents Issue


bathing suit: Vanesa Baranes jewelrys: Galit Rondin 2beMag


www.facebook.com/leeagmon

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www.sociosinversores.es UNIMOS EMPRENDEDORES E INVERSORES

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Come inchiostro

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Abito: NINO LETTIERI Scarpe: BALDININI Serpente: VITTORIO CECCOLI

sulla pelle Photography by Ismaele Bulla

Muse: Corinne Piccolo

Stylist: Manuela Mezzetti

Assistente Stylist: Davide Onestini Make-Up Artist / Hair-Stylist: Barbara Montanari Studio: Freelance Fashion

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Raw Talents Issue


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Camicia e pantaloni: NINO LETTIERI Scarpe: BALDININI Farfalla: VITTORIO CECCOLI Culotte: FLOY

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Abito: NINO LETTIERI Scarpe: BALDININI Bracciale teschio: VITTORIO CECCOLI


Abito: NINO LETTIERI Scarpe: BALDININI Raw Talents Issue


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Abito: NINO LETTIERI Scarpe: BALDININI Bracciale: VITTORIO CECCOLI


Abito: SERGEI GRINKO Scarpe: BALDININI Lucertola: VITTORIO CECCOLI

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Abito: NINO LETTIERI Scarpe: BALDININI Collana: VITTORIO CECCOLI

www.manuelamezzetti.com

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Discovering RAW Talents SWAB BARCELONA . INTERNATIONAL CONTEMPORARY ART FAIR /// IED /// Leyre Gareta Camaleón Winning Project Those days the “change” concept is more present than ever. Living such an X days sometimes coming back to the origins look like a possible solution. That’s why we choose the Camaleon, as a symbol of adaptation. Flux by Basbusa & W.F (Pamela Baez y Dana Venezia)

Camaleón Leyre Gareta

Frases Randy

Flux Basbusa & W.F

/// La Llotja /// Caputxeta Alexandra Martí Martinez Winning Project Caputxeta wants to represent the actual danger that kids face today, which are not only the in certain future, socially and economically speaking, but as well ecologically. One of the principal causes of atmospheric contamination in cities comes from traffic. Improving that implies a mobility patterns change. The artwork wants to remind the public that here is in risk not only their future but the future’s generations as well.

Caputxeta Alexandra Martí Martinez 2beMag

Reflejo Animal Tito

Sota Terra Mc. Atomic


http://swab.es/swab-stairs-2012-2?lang=en

SWAB STAIRS 2012

Winners and finalists of Swab Stairs, a project where the metro stairs are filled with art by students from the city design schools. In collaboration with TMB and KOGNITIF.

/// ESDI /// Humans are here Valls/Dase Winning Project “Humans are here” is a satiric artwork abut the human attitude through animals. In this particular work we’ve represented a tons of terrified rats running away. Considering the public average we decided to go up a funny concept playing with some different characters and hiding some jokes on them.

Humans are here Valls/Dase

Veraneanding Adriana Sánchez

Beat Jenni

/// Elisava /// El gigante dormido Montse Galvany Winning Project During the day we go up and down with such a hurry. My proposal is to locate a giant sleeping in the middle of the circulation path, confronting them to a relaxed position. By this comparison, my aim is to provoke an impact and make the observer to reflect about this calm moment.

El gigante dormido Montse Galvany

Miradas EKAN

Raw Talents Issue


SWAB BARCELONA . INTERNATIONAL CONTEMPORARY ART FAIR http://swab.es/?lang=en 2beMag


Swab is the only Contemporary Art Fair founded by an art collector this offers a unique vision for the visitors and the final buyer’s point of view. Our proposal is to break with the elitist and hermetic idea that often surrounds the contemporary art scene, making it more accessible to the general public. Swab wants to be a Fair to discover, a place to find works never seen at other Fairs. That is the reason why its selection committee formed by gallery directors and art professionals not only make a selection of received applicants. At Swab, process of election is based on searching and following the artist’s works from any discipline that represents in any way the emergent art of their countries. Swab combines the participation at the Fair by invitation and by application. Swab keeps its origins based on creating opportunities for emerging galleries, artists and commissaries that begin their art career. One of our objectives is to offer them access to the art market, something difficult currently with the actual situation and its endogamic trends. Following this premise on 2011 MYFAF was created. It gives the opportunity for young galleries that had never participated in Art Fairs to present their program sponsored completely by Swab. Swab not only supports emergency in the creation field. Its objective is also to promote contemporary art collections, making the initiation easier through the participation of young artist with affordable works. These new art collectors are fundamental to keep the art market in our country alive and to guarantee its continuity.

Raw Talents Issue


FABRICA www. benetton.com

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FABRICA www. benetton.com

Raw Talents Issue


TIKI BOUM Photopraphy by Boris Draschoff

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Silver Dress: Bibi Bachtadze Jewelery: Perlens채ue Berlin Clutch: Mango Shoes: Coco California

Muse: Anh Phoung@seedsmanagement.de MuA/ Hair: Tanja Henning Stylist: Ivi Geist Production & Organization: Angeliki Zoumpouli Raw Talents Issue


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Blazer & Skirt: Bibi Bachtadze Jewelery: Perlens채ue Berlin Shoes: Coco California Tubby Bag: Hermes Picotin Socks: Wolford

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Shiny Dress: Bibi Bachtadze Jewelery: Perlens채ue Berlin

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Shiny Dress: Bibi Bachtadze Jewelery: Perlens채ue Berlin

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Asymetric Dress: Bibi Bachtadze Jewelery: Perlens채ue Berlin 2beMag


Blazer & Skirt: Bibi Bachtadze Jewelery: Perlensäue Berlin Bra: Vintage (Stylist´s own)

www.borisdraschoff.com

Raw Talents Issue


Discovering RAW Talents

Under the creative direction of the ambitious model turned entrepreneur Jessica Minh Anh, J Model Management is heading to Singapore for the upcoming Spring phenomenon. Let’s not forget J Spring Fashion Show last year was the World’s Highest Catwalk on PETRONAS Twin Towers’ Skybridge. “I take every difficulty as an opportunity to step up and make a difference, so I constantly feel excited rather than stressed out. It’s the greatest happiness to work hard and make your dreams a reality” said Jessica Minh Anh

www.jmodelmanagement.co.uk

http://www.youtube.com/watch?v=tjObYNkISMQ&feature=youtu.be

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90 METRE FLOATING CATWALK ON THE SEINE RIVER IN PARIS

A global fashion show organsier based in London and Paris. I would like to share with all of you our latest fashion show. the 90 METRE FLOATING CATWALK ON THE SEINE RIVER IN PARIS Featuring a combination of Haute Couture and Prêt-à-Porter collections from 10 countries in 4 continents. The show, which was covered by VOGUE Italia and La Repubblica MODA among many others, presented an exquisite beauty of fashion and Paris in a new light, with architectural wonders such as the Eiffel Tower, Notre Dame and the Louvre being the natural backdrop for the moving catwalk. J Spring Fashion Show is part of Jessica Minh Anh’s series of unique catwalks at the most extraordinary venues worldwide including London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, and Costa Atlantica in Dubai. Raw Talents Issue


PETRONAS Twin Towers’ Skybridge

J Model Management London: Berkeley Square House, Berkeley Square, W1J 6BD, United Kingdom

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London’s Tower Bridge

Paris: 17 Avenue George V, Paris 75008, France T: +44 207 887 1505 F: +44 207 887 6001

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FA S H I O N


M O D E LS

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ERIN HEATHERTON

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FA S H I O N


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SUI HE

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FA S H I O N


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TONI GARRN

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M O D E LS

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VALERIE VAN DER GRAFF

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SHOP_www.replay.it Raw Talents Issue


Artistic Director and Hair Stylist: Justin Arrellano https://www.facebook.com/jarrehair?fref=ts Makeup Artist: Lucy Gonzalez https://www.facebook.com/lucy.gonzalez.100/about Model: J Morgan Perreault @Page Parkes Model Mngmt 2beMag


Raw Talents Issue


Zara blazer Versace pants Webster Miami shirt 2beMag


H&M sweater Michael Kors button up Bullhead Maroon pants

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Zara tshirt Versace pants Felicity and Company vest USA military jacket models’ own


Pants: Bullhead Shirt, Sweater,Pocket Square and Necklace: Zara Spike Cuff: Custom (From Buffalo Exchange)

Raw Talents Issue


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Zara tshirt Banana Republic tie London Fog jacket Versace pants


Pea Coat Top Man

www.desireeschanding.com

Raw Talents Issue


LANDE

Photography

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ED

y by Boris Draschoff

Muse: Anastasia Model: Jean-CĂŠdric Sow Estylist: Ivi Geist Makeup Hair: Tanja Henning Production & Organization: Angeliki Zoumpouli Raw Talents Issue


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Knit Dress: Butterflysoulfire Shoes: Weekday


Nastya Shirt: Butterflysoulfire Trouser: FIRMA Berlin Shoes: Hugo Boss Belt: Vintage

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Jean Shirt: Butterflysoulfire Trouser: FIRMA Berlin Shoes: Hugo Boss Belt: Vintage 2beMag


Nastya Dress: Blame Jewelery: Perlens채ue Berlin Shoes: Coco California Raw Talents Issue


Nastya Fur: Moga e Mago Dress: Blame Jewelery: Perlens채ue Berlin 2beMag Shoes: Coco California


Jean Wool Vest: Butterflysoulfire Shirt: Scotch & Soda Socks: Falke Raw Shoes:Talents Hugo Issue Boss


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Longshirt: Butterflysoulfire Sunglasses: Mykita Trouser: Hien Le Shoes: Hugo Boss RawSocks: Talents Falke Issue


Nastya Asymetric Sweater: Butterflysoulfire Shirt: Cheap Monday

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Jean Jumper: Pendleton Jewelery: Perlens채ue Berlin Raw Talents Issue


Nastya Fur: Moga e Mago Jewelery: Perlensäue Berlin Shirt: Blame Leather Leggings: RubAddiction Shoes: Don´t shoot the Messenger 2beMag


Jean Shirt: Butterflysoulfire Trouser: FIRMA Berlin Shoes: Hugo Boss Belt: Vintage

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Le noveau perfume du Jean Paul Gaultier 2beMag


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behind the courtines - making of https://vimeo.com/56097481

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Discovering Fashion Help

PROMOPRESS

Para amantes de la moda de todo el Mundo

Editorial especializada en los títulos más potentes e innovadores sobre la moda e ilustración. Referencias únicas para profesionales, estudiantes y amantes de la moda.

www.promopress.es

PROMOTORA DE PRENSA INTERNACIONAL, S. A. Ausias Marc 124 08013 Barcelona http://blog.promopresseditions.com http://www.facebook.com/pages/Promopress-Editions/240420209315872 https://www.twitter.com/PromopressEd https://plus.google.com/u/0/104574273826632252602/posts http://www.youtube.com/user/PromopressEditions 2beMag


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ard Pic ph yb yT ina gra oto Ph

Muse: Tennesee (Specs Models) Creative director: Tina Picard Stylist: Marie-Ăˆve Venne Make up artist: Rosario Lavy Hair stylist: Kirsty Macdonald Location Raw Montreal Talents Issue


Jacket: Nu-I by Vickie
 Pants: JNBY chez Very Studio Earings: Miss Cocotte

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Top: Even Though chez Very Studio
 Jacket: Nu-I by Vickie
 Skirt: Nu-I by Vickie
 Necklace: V Design

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Jacket: Nu-I by Vickie
 Pants: Nu-I by Vickie
 Necklace: Low Luv

Raw Talents Issue


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Shirt: Nu-I by Vickie
 Dress: Even Though chez Very Studio 
Earings: Low Luv

www.tinapicard.com

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CUERPO Y FALDA: ROBERTO NAVAZO PENDIENTES: CISCO ROMERO PULSERA: DAYADAY ZAPATOS: FRANCIS MONTESINOS

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I N T HE V ILLAGE Photography by Mara Hern’andez

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CAPELINA CON CAPUCHA: ESTHER NORIEGA. MONO DE ENCAJE: ESTHER NORIEGA ZAPATOS: FRANCIS MONTESINOS 2beMag


VESTIDO: FRANCIS MONTESINOS. PENDIENTES: CISCO ROMERO. ZAPATOS: FRANCIS MONTESINOS. PULSERA: DAYADAY

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CAPELINA CON CAPUCHA: ESTHER NORIEGA. MONO DE ENCAJE: ESTHER NORIEGA ZAPATOS: FRANCIS MONTESINOS 2beMag


FALDA: CORTE INGLES CUERPO: ROBERTO NAVAZO DIADEMA FLORES: BIBIANA LA LÍA

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CUERPO: SICALIPSIS CULOTTE: WOMAN SECRET PENDIENTES: CISCO ROMERO TOCADO: BIBIANA LA LÍA

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MONO Y ABRIGO: FRANCIS MONTESINOS DIADEMA: BIBIANA LA LÍA ZAPATOS: FRANCIS MONTESINOS

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PENDIENTES: CISCO ROMERO

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VESTIDO: FRANCIS MONTESINOS. DIADEMA FLORES: BIBIANA LA LÍA BRAZALETE: CISCO ROMERO ZAPATOS : FRANCIS MONTESINOS

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JULY 2013

ISSUE 34

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