EDITORIAL The idea to start this project was born due to my long work with young and talented people who have not yet been completely discovered; artists, models, photographers, stylists‌ For a long time I wondered what would be the best way to promote these emerging talents? And so after countless cups of coffee in the bar next door, brainstorming and discussing ideas with artists and friends, the only answer was - 2beMAG; a magazine for promoting raw talents, up-and-comers, and fresh new work. The aim of the magazine is to discover brands and talented people who want to exhibit their work. Obviously there are many talents out there that already consider themselves professional, but at the same time dream about publishing their work in a magazine that lets them follow their personal ideas and own creative view. If you are a RAW talent and consider that you should be discovered, we invite you wherever you are to participate in our magazine 2beMAG. Let everybody know who you are. Be with us Jose Grimm Editor e-mail: rawtalent@2bemag.com
02 2beMag
www.2bemag.com
STAFF Editor In chief JOSE GRIMM General Coordinator SVETLANA KO Art Director DANI MELO Advertising SANDRA RODRIGUEZ Fashion Writer ANNELYS CAGUANA Net Working HELMUT & Co
Raw Talents Issue 03
OUR RAW
CONTRIBUTORS Paul Soso
Covers and reportages published in different magazines, newspapers and supplements in Spain & abroad; us: Cuerpomente, Lecturas, In Style, El País Semanal, Universal (Iberia), Unica, Línea Saludable, Mente Sana, Playboy, AR, etc. In 2007 he published “Trip to India” with the National Geographic stamp. with this same seal Juan is currently in process of publishing another book about Africa.
Thorsten Jankowski
• 1968: Born in Braunschweig Germany • 1991 - 1998: Studies Industrial Design, Hochschule für Bildende Künste Braunschweig • 1990 - 1997: freier Mitarbeiter im Bereich Grafik und Produkt Design in verschiedenen Design-Büros • 1998 - 1999: Art Director New Media / Gingco Werbeagentur, Braunschweig • 1999 - 2002: Art Director / Projekt Management New Media, Gingco New Media • 2002 - heute: Projektleiter New Media/Marketing/ IT bei einem Automobilhersteller
born in Edinburgh, Scotland living in London phone. 07782501798 email. paulsoso@hotmail.com www.flickr.com/photos/paulsoso/ editorial. A ROOM IN A HOUSE
born in Braunschweig, Germany email. thorsten.jankowski@unscharf.de www.unscharf.de editorial. PERFORMING NUDE
Marco Tenaglia
born in Rome, Italia living between Rome & N.Y. phone. 07782501798 email. contact@marcotenaglia.com www.marcotenaglia.com editorial. VINTAGE WHAT’S
Anna Alferova
born in Edinburgh, Scotland living in London phone. +79262032286 email. anna.von.angst@gmail.com editorial. DOLLS
04 2beMag
Marco studies photography at the “Istituto Superiore di Fotografia”. But the wish to discover new horizons, together with the strong desire to visit New York, push him to travel overseas and to discover a different world, fascinating to the point that he falls in love with the American style and culture. Back in Europe, he sets out for Spain. Here the Latin-Hispanic passion influences once again his images which tend to express a balanced mixture of Latin creativity and American style mixed with masterly skill.Marco now lives between Rome and New York and his international clients Publications list includes: About You, Artist Interviews, AVA Publishing, Carrera Motors Mag (Porsche), CHAOS Mag, CCP, CrossRoad Magazin, Expression, G3, HEAD, Imagine, In Das Star, IKEA, Maximum Lifestyle, MUSE Magazine, Photo, REFLEX, Salasar Media Systems, TWENTY. “ I’m just a dreamer with a camera “.
www.2bemag.com
cover
ISSUE 2
SUMMARY
introduction
02
team
03
contributors
04
summary
05
editorial
06
new faces
24
editorial
26
consolidated talents
38
editorial
40
gadget world
56
editorial
58
emerging talent
70
editorial
72
Alexander McQueen
88
talents fan club
92
editorial
96
emerging talent
108
back cover
Raw Talents Issue 05
Editorial
photography Marco Tenaglia 06 2beMag
Cocktail dress vintage Pifebo Vintage Shop Satin gloves Vintage Bracelets with pearls GiusyHandmade Cameo Vintage Sandals Max Mara Two-colored hairpin Vintage
Raw Talents Issue 07
08 2beMag
Tulle shirt with application Grimaldi Giardina Leather skirt vintage Pifebo Vintage Shop Shoes Gattinoni Hat with mesh inserts Accessorize
Raw Talents Issue 09
10 2beMag
Raw Talents Issue 11
Silk dress with polka dots vintage Jacket Ralph Lauren Neck scarf Grimaldi Giardana Belt ASOS Hat with veil vintage Mary Jane shoes Pimkie
12 2beMag
Raw Talents Issue 13
14 2beMag
Coat vintage Dior Silk hat Vintage Suede gloves Vintage Tights Vintage Shoes Gattinoni Pouch American Appareal
Raw Talents Issue 15
16 2beMag
Dress Moschino vintage by Pifebo Vintage Shop Mini Jacket vintage Necktie vintage Pifebo Vintage Shop Chain with clock by Pifebo Vintage Shop Earrings vintage by People Leather clutch Fendi vintage Sandals vintage
Raw Talents Issue 17
18 2beMag
Dress by Pifebo Vintage Shop Pearl necklace Giusy handmade Gloves vintage Stockings Calzedonia
Raw Talents Issue 19
20 2beMag
Lace body vintage Silk lace shirt vintage Plastic earrings vintage Gold necklace with pearls Stockings Calzedonia Sandals Max Mara Bracelets vintage
www.2bemag.com
Raw Talents Issue 21
22 2beMag
Model: Ashley XistanZ Model Management Stylism Maria Elena Mei Make Up Claudio Furini Hairstyle Claudio Furini
Raw Talents Issue 23
New Faces
KRISTINA SALINOVIC (25/12/1989 21 years old) Height : 189 Measures : 85-60-89
Hair : Blonde Eyes : Blue
TALIA MODEL as a mother ag. MP Management, Milano Italy SELECT, London Uk www.taliamodel.com
24 2beMag
SVERRE DENIS Height : 189 Suit : 50 Shoes : 45 Hair : Light Brown Eyes : Green IMM INT. MODEL MANAGEMENT as a mother ag. www.immbruxelles.com
Raw Talents Issue 25
26 2beMag
BLADE
RUNNER EQUAL RIGHTS FOR REPLICANTS MORE HUMAN THAN HUMANS. photography Jose Grimm
Raw Talents Issue 27
28 2beMag
Raw Talents Issue 29
30 2beMag
Raw Talents Issue 31
32 2beMag
Raw Talents Issue 33
Consolidated Talents
Andres
SARDA
use the most recent technologies and explored innovative materials to create suggestive and avant-garde collections.
It was the 60’s in Barcelona, when Andres Sarda decided to create his own feminine lingerie brand.Convinced that feminine lingerie could be delicate, flattering a tempting Sarda searched the softest fabrics, the lightest shapes and the most fascinating colours. The lingerie and bath collections were combined beause, as a creator, he had no limits, he broke all the boundaries and explored new ways that have never been explorer until then by Spanish brand. With Renaissance concepts and revolutionary ideas, Sardá gave women the pleasur of feeling in their intimacy, the sensation of being drapped ub by beautiful and fashion clothes. Years later, his dream lives more than ever, faithful to his project, Andres Sardá also known how to be a teacher and placed in his daughter, Nuria Sardá. The time condensed the essence and nowadays the brand still transmits the affection at the time of making clothes. Faithful to his father’s legacy, Nuria is now an alchemist who, with imagination, merges the most exquisite matters.
38 2beMag
www.2bemag.com
press to play
VIDEO
to know more about Andres Sarda’s work www.andressarda.com
Raw Talents Issue 39
Editorial
40 2beMag
photography Thorsten Jankowski
Raw Talents Issue 41
42 2beMag
Raw Talents Issue 43
44 2beMag
Raw Talents Issue 45
46 2beMag
Raw Talents Issue 47
48 2beMag
Raw Talents Issue 49
50 2beMag
Raw Raw Talents Talents Issue Issue 51 05
52 2beMag
Raw Talents Issue 53
54 2beMag
Raw Talents Issue 55
Gadget World
GORILLAPOD The Gorillapod firmly secures your compact digital camera to just about anything - anywhere and everywhere. Unlike traditional tripods the Gorillapod doesn’t require an elevated flat surface for you to take the perfect picture. The flexible joints allow you to rotate and bend 360º to form the perfect shape. This opens up a lot of new poses and angles for your photos and it’s also safer for your equipment - no more crazy acrobatics and precarious positions for your valuable digital camera. Gorillapod is lightweight, compact, bendable, wrappable and easy to carry. It’s the perfect accessory for getting great photos in any location.
Gorillapod is malleable - each of the three legs bends, twists and grips - allowing you to attach your camera to almost anything and grab a picture from an interesting angle. It’s also perfect for distant zoom and night time shots when a steady hand is not sufficient to stop an image from blurring.
to know more about GorillaPod www.joby.com/gorillapod
56 2beMag
www.2bemag.com
POCKET PROJECTOR Store your photos, videos or business presentations on these ultra small micro projectors and project straight from your pocket. Great for when you’re on the move. Connect to a wide range of gadgets, even your iphone or mobile and display videos anywhere. Specifications A mobile media player mini-projector For pictures, MP3, and video clips Up to 50” large screen Distance from 21cm to 180cm AV-out Built-in 1GB flash memory, SD/MMC/MS Pro memory card For small group meeting and presentation Li-Ion battery and Remote control Size: 125mm x 55mm x 23mm
VICTORINOS SWISS Industrial designer, Pauline Carlos, has come up with a rather interesting design for a Dell sustainable design contest. The Froot, as it’s called, will do away with your traditional monitor as well as USB keyboard. Instead of having to install a monitor and keyboard, the Froot has 2 projectors, one to project the display on the wall, the second to project a keyboard on the table, for you to type out your status updates to Facebook. The design uses a colorful case that would be made out of biodegradable starch-based polymer. There isn’t any mention of a mouse though, so you might need to get that on your own.
Raw Talents Issue 57
Editorial
photography Paul Soso
58 2beMag
Raw Talents Issue 59
60 2beMag
62 2beMag
Raw Talents Issue 63
64 2beMag
66 2beMag
Raw Talents Issue 67
68 2beMag
Raw Talents Issue 69
Emerging Talents
Alexander Wang
FW 2010/11 N.Y. FASHION WEEK One of fashion’s newest stars, New York-based Alexander Wang presented his Autumn/Winter collection for the upcoming year for a modern, urban woman with sophisticated touches. The look is full of layers, cropped blazers, trousers, mini dresses and tailcoats. thigh-highs legwarmers finished the look. Alexander raise season after season his popularity “earning a place in high fashion’s conversation, but whose clothes are accessible to more than just the one percent. www.alexanderwang.com
70 2beMag
www.2bemag.com
press to play
VIDEO
pics from the fall/winter collection
Raw Talents Issue 71
photography Anna Alferova
72 2beMag
Raw Raw Talents Talents Issue Issue 05 73
74 2beMag
Model Tania
76 2beMag
Raw Talents Issue 77
78 2beMag
Raw Talents Issue 79
04 2beMag
Raw Talents Issue 83
84 2beMag
Raw Talents Issue 85
86 2beMag
Models Anastassia Svintsova, Olga Kholmanskih, Roman Koloskov
Raw Talents Issue 87
Alexander McQueen
McQueen death shocks fashion world, Gucci Group promises to honour his legacy Gucci Group paid tribute to Lee McQueen (Alexander was his middle name) following his unexpected death on Thursday (WGSN News February 11) but has not yet commented on the future of the Alexander McQueen fashion business in which it owns a 51% stake. The future of the still-growing label remains unclear. McQueen’s death - widely reported as a suicide following the death of his mother a week earlier - has left the fashion world reeling, with industry professionals, friends, associates, influential editors and celebrities all praising his creativity and offbeat approach to fashion. He was due to unveil his latest mainline collection - a major date in the Paris Fashion Week calendar - in a matter of weeks. The question many are asking is about the future of the Alexander McQueen label, its lower-priced McQ stablemate and the array of licenses attached to the McQueen name. The latest womenswear offer from McQ had been scheduled to appear at New York Fashion Week on the day McQueen died. The event was cancelled. Gucci group was still working to establish Alexander McQueen - in which it acquired a controlling stake a decade ago - as a global fashion force. With fewer company-owned stores than some of Gucci’s other labels, wholesale was a key distribution channel in
88 2beMag
the face of the luxury downturn. The company moved into profit in 2007. Despite having a lower turnover than its stablemates Gucci, Bottega Veneta and Yves Saint Laurent, the label was going through a growth phase. It expanded its ecommerce operations after success in the US late last year. McQueen also continued to benefit from celebrity support. His dresses often show up on red carpets and key fashion influencer Lady Gaga is a big fan. On Thursday Gucci Group CEO Robert Polet referred to the brand’s growth potential, when he said that McQueen “had so much more to give”. In an email to The Wall Street Journal, he also said “the legacy he leaves us is a rich one and one that we will cherish and honour”. There were no more details about possible future actions.
Raw Talents Issue 89
04 2beMag
www.2bemag.com A spokesperson at the 40-year-old’s headquarters issued a statement on Thursday: “On behalf of Lee McQueen’s family, Alexander McQueen today announces the tragic news that Lee McQueen, the founder and designer of the Alexander McQueen brand has been found dead at his home. At this stage it is inappropriate to comment on this tragic news beyond saying that we are devastated and are sharing a sense of shock and grief with Lee’s family. “Lee’s family has asked for privacy in order to come to terms with this terrible news and we hope the media will respect this.” A headline-grabber since his 20s, in 1996 he was named head designer at Givenchy, succeeding John Galliano at just 26. He felt frustrated and joined Gucci Group, going on to establish himself as one of the most directional creators in luxury fashion. His death also comes three years after his close friend, muse and stylist Isabella Blow killed herself. Blow is widely acknowledged as the person who turned the designer into an international star. After her death, McQueen dedicated his spring/summer 2008 show at Paris Fashion Week to her. Annelys Caguana Fashion writer
Vogue – Alexander McQueen for 50 years Vogue
Raw Talents Issue 91
Talents Fan Club
Born 12 September 1987 Where Sierc, Poland Height 178 cm Bust 84 cm Waist 64 cm Hips 89 cm Eyes green Hair blond Real Name Anna Maria Jagodzinska
Raw Talents Issue 93
94 2beMag
Raw Talents Issue 95
Testing Model
96 2beMag
photography Gennaro Iallo
Raw Talents Issue 97
98 2beMag
Raw Talents Issue 99
100 2beMag
Raw Talents Issue 101
102 2beMag
Raw Talents Issue 103
Raw Talents Issue 105
106 2beMag
Raw Talents Issue 107
Emerging Talents
Altuzarra’s third Collection excited with excellent pieces of structured tailoring, inspired by Edward Scissorhands or The Nightmare Before Christmas. He said he “wanted to explore the dichotomies between strength and fragility, modern reality and fairy tales”. Even though his previous collections showed plenty of dresses, he decided to give stores what they want: more tailoring. From Asian mother and French-Basque father Joseph Altuzarra perfectly combines european savoir faire after studying in Paris and work with Riccardo Tisci- with american practicality after working for Marc Jacobs and Proenza Schouler. French Vogue stated Altuzarra is the one to watch from New York Fashion Week. He have been also compare with culturally-mixed too, Alexander Wang, and Carine Roitfeld and her daughter Julia Restoin-Roitfeld have been spotted wearing Altuzarra designs.
to know more about Altuzarra’s work www.josephaltuzarra.com
108 2beMag
www.2bemag.com Spring/Summer 2010 video
press to play
VIDEO
Raw Talents Issue 109