Making Farming Easier
November – December 2015
One Decision at a Time
Keep Calm and Farm On.
ISG News........................................... Page 2 Green Iron......................................... Page 4 Tech Talk........................................... Page 6 Priority Service Program...........Pages 11-14 Making Every Drop Count............... Page 16 Dollars and Sense........................... Pages 21
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plant to your negotiations with your landlord. Some decisions have little effect on your success, while others can have a profound impact on cash flow, crop management, and your ultimate profitability. And in many cases, one decision leads to another, which leads to another. So making a smart decision early on can have a ripple effect throughout your entire farming operation. In life and in farming, there are many times when there is no clear right or wrong decision. The best you can do is gather the intelligence, research, advice and expertise you need to make an informed decision—and then do everything in your power to make it the right one. 21st Century Equipment is committed to helping you make informed decisions—and to having the right people and the right expertise available to you as you consider your options. Consider us a resource for ideas, answers, facts and experience. Even a casual conversation over the hood of your pickup can help make things a bit more clear for you.
We work hard to have the right people with the right training in the right place—from service to parts, from precision technology to water management, from iron to data. We want to be a source of wisdom that can give you confidence in the choices and decisions you make. And once that decision is made, we’ll be there at your side to do everything possible to make it the right decision. Writer Stephen King was asked how he writes a novel. His answer: “One word at a time.” Farming is one decision at a time. At 21st Century Equipment, we’re ready to help make farming—and decision-making—easier. 21st Century Equipment Corporate Headquarters 9738 US 26 Bridgeport, NE 69336
We’ve all seen The Serenity Prayer: God, grant me the serenity to accept the things I cannot change. The courage to change the things I can. And the wisdom to know the difference. Words to live by for sure— especially when it comes to farming. Commodity prices. Weather. Regulatory changes. There are plenty of areas in farming over which you have little or no control. And while it isn’t always easy, you have to reconcile yourself to that fact. To coin a phrase: Keep calm and farm on. But you do have control over the decisions you make. You make dozens of them every day– thousands of them every year— from the brand of battery you put in your pickup to the hybrids you