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In the run up to London’s A/W Fashion Week 2010, here at 1010 we grow every day with excitment for our featured designer Manish Arora. Reknowned for swimming against the tide of copy cat commercialism and blandness, his fashion collectons as well as his eye wear collections have the industry on tenderhooks in anticipation of his next showing. Indian born Fashion designer manish is based in New Delhi. He began his eponymous “Manish Arora” lable back in 1997 in India becoming known for a rich palette of psychedelic colors and kitsch motifs, in garments that combine traditional Indian crafts like embroidery, appliqué and beading with Western silhouettes.
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Three years later in 2000, Manish represented India at the Hong Kong Fashion Week and participated at the first ever India Fashion Week held in New Delhi receiving more rave reviews as his fashion career accelerated.
The brilliant Manish launched his second label, "Fish Fry", and featured this Prêt a Porter inspirational collection in six leading cities in India and was stocked at Lord & Taylor, New York. During 2002 Manish opened his first flagship store, Manish Arora Fish Fry, in New Delhi and in 2003 opened his second flagship store in the commercial capital of India, Mumbai.
During 2004 he was awarded the Best Women's Prêt Designer at the first ever Indian Fashion Awards' 2004 held in Bombay and MC2 Diffusion Paris started representing the label for the export business. The following year Manish participated in the Miami Fashion Week in May 2005 where he was presented with the designer's choice for Best Collection Award.
His debut at the London Fashion Week in September 2005 received an overwhelming response from the press as well as the buyers. In 2006 he confirmed himself to be a fashion designer of great potential during his second showing in February, receiving rave reviews all the leading publications due to his outstanding attention to detail and hand crafted techniques.
"Indian by Manish Arora", a brand designed for the growing Indian market for women's wear, is licensed to another reputed fashion company. His collections continued to blur thebline between art and fashion by even been invited to show his collection at the very prestigious “Fashion in Motion” held at Victoria and Albert Museum, London in September 2007.
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Manish has a loyal celebrity following including katy Perry, Paloma Faith, Fergie (Black Eyed Peas), Lady Gaga and Rihanna.
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Manish Arora began his collaboration with In Specs launching a range of Sunglasses and Optical Frames being embraced by celebrities including Lady Gaga.
“In his latest eyewear collection Manish draws inspiration from the textures found in his garments and applies them to metals and acetates along with his notorious trade mark, fantastic colouration. Bold shapes, hand crafted techniques and glorious colours collide and the result is a collection full of vibrancy and life.” www.inspecs.co.uk
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In 2010, 1010Direct launched their website with Manish’s optical range at the forefront of the website. The vibrant appearance of the glasses designs summed up the mood of the optical fashion world. A geek Chic revival began with wearers becoming bolder and using glasses as an accessory instead of a necessity. Fashion frames were the way forward and Manish was the “Prêt a Porter” designer of those frames.
Having had a sneaky peak of the A/W Fashion collection, we cannot wait for the new glasses ranges to arrive and have started our “Appreciation of Manish Arora Sale” reducing everything by 20%. Just look at the fashion collection and imagine how it will translate into Eyewear!
Go to www.1010direct.com and get a Manish Arora bargain !
For more information go to : http://issuu.com/1010direct/docs/manish_arora
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