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New for February 2011

Superior spectacles for you to adore in 2011 1010 Direct is an outstanding online environment especially designed and developed to provide consumers with optician standard eyewear supplied up to 70% less expensive than high street opticians.

Providing a refreshing alternative to the internet’s abundance of economical optical retailers, we are inviting you to select inspiring eyewear you will love and treasure that will last.

Like your optician, we want your frames to make you look and feel exceptional, so combining our wide variety of high quality frames with the finest provider of lenses in the optical trade we can deliver just this. If you are anything but delighted with your eyewear you can return you glasses and receive a full refund.

Explore our stimulating site and use your unique promotional code to receive a further 10% off your order. Our optical department will be on hand to deliver their knowledge and passion for eyewear and answer any queries you may have with unscripted individual attention. Use Code: VAL2011 to receive 10% off

Designer Brands

Every brand we carry has the most current and exclusive frames from the Designer collection. Selecting only the most individual and modish frames, 1010 Direct ensure that your purchases are as unique and exclusive as yourselves. Browse our iconic designer collections and find something that will make you feel extraordinary. Use code VAL2011 and receive 10% off your order.

This sought-after brand of eyewear is modern, metropolitan and very modish. From the designer house of Donna Karen, this fashion-forward collection champions the New York City street smart look. Each high quality pair complements the multi-faceted lifestyle of the image conscious. Buy yours today from 1010 Direct with free lenses and free delivery.

Some of the unique benefits of coming to our site

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Created to exceptional optical standards Up to70% less expensive than the high street The latest Designs from Paris, Milan and New York The 1010 Direct money back promise Essilor lenses - No1 world wide Authentic certified designer brands Complimentary Insured delivery Anti-reflective, scratch resistant coatings included in the price Earn Cash back for recommending friends Secure Payment

New DKNY  
New DKNY  

Introducing DKNY opticals for 2011