POLICE « Be younique » Designer Prescription Glasses at
Originating in the early 80’s Police Glasses boomed in popularity in the 2000’s
being sported by Celebrities such as Lady Gaga, David Beckham, Johny Depp and Antonio Banderas, who fronted their 2008 campaign.
The future of Police glasses is a movement named by the brand as “Younique.”
This is farewell to stereotypes and conformity of eyewear, delving into the styles of the “street” and its personalities with their striking qualities, passion and need for an original sense of style. The collections maintain their high quality and value whilst generating ranges to suit all glasses wearers.
The History of Police and the “Younique” way forward Police glasses originated in the early 80’s during the Ray Ban boom which prompted the release of many designer sunglasses brands. The sunglasses were originally inspired by the design worn by the Italian Police force and immediately enjoyed global iconic status and went on to become one of the most popular brands on the market today. The Police portfolio now boasts a huge range of sunglass and Optical collections. They began expanding the brand with their stylish watch collections. With the success of this they developed their trend focussed accessories collections selling wallets, belts, bags, pens and key chains. Police is an all round lifestyle brand now being triumphed by its forward thinking strategies engaging new and already loyal customers with its use of new technologies and its fashion focus.
The Fashionable Glasses boomed in popularity in the 2000’s being sported by Celebrities such as Lady Gaga, David Beckham, Johny Depp and Antonio Banderas, who fronted their 2008 campaign. They all seem to appreciate the inspired styles of police force goggles and shades combined with the brands mission to stand out to fashion lovers not fashion victims.
The modish collections of sunglasses have made way for superior collections of Fashion optical glasses. The optical collections reflect the quality of the police brand ensuring all ranges are superiorly crafted with Italian design skills creating fashion trends resonating back into the optical fashion world. The future of Police glasses is a movement named by the brand as “Younique.” This is farewell to stereotypes and conformity of eyewear, delving into the styles of the “street” and its personalities with their striking qualities, passion and need for an original sense of style. The collections maintain their high quality and value whilst generating ranges to suit all glasses wearers. He designer feel of the 2010 Police collection introduces an innovative heritage‐ inspired look, combining plucky salute to military trends with a touch of the 1980’s and a decidedly vintage flavour. The collection contains a line of veritable fashion statements, created using top quality, cutting edge materials. The optical collection is a captures the essence of the unforgettable 80’s reinterpreted modern key.
This retro eyewear collection focuses on blue, tortoise shell, cream and red whilst maintaining the identifying features of the Police lifestyle brand. One of the repeated features of the ranges is the recognisable gothic “P” featured in transparent window opening onto the side trims.
A fantastic vintage acetate model is the V1646 which features an unusually shapped front piece with a high bridge echoing the colour of the temples, whose refined hues and striking horn/mother‐of‐pearl effect render the frame unique and ultra modern, in line with the latest fashion trends.
The 1010 Favourite are the V8457 sported by numerous celebrities and a distinctively modern yet retro take on the popular Wayfarer style. In a steel rounded model, the upper section of the frame is covered by striking acetate in bold tortoise shell extending onto the arms. The underside is in delicate silver which gives the frames a modish but refined effect.
The “Be Younique” message is to be strong and unique, typical of a metropolitan, fashion‐forward brand. 1010 Direct love the message and understand that its protagonists become involved in the lifestyle and become genuine trend setters. So instead of overwhelming our customers with very range and every colour 1010 Direct select the most current and trendy styles to feature on our web page so the editing has already been done. 1010 Direct have only the best of the “Be Younique” collection situated on Police and Police Sunglasses tabs. Get yours today and “Be Younique” with 1010 Direct.