Issuu on Google+

POLICE « Be younique » Designer Prescription Glasses at

1010Direct.com 


www.1010direct.com


1



Originating
 in
 the
 early
 80’s
 Police
 Glasses
 boomed
 in
 popularity
 in
 the
 2000’s


being
 sported
 by
 Celebrities
 such
 as
 Lady
 Gaga,
 David
 Beckham,
 Johny
 Depp
 and
 Antonio
Banderas,
who
fronted
their
2008
campaign.

 


The
 future
 of
 Police
 glasses
 is
 a
 movement
 named
 by
 the
 brand
 as
 “Younique.”


This
is
farewell
to
stereotypes
and
conformity
of
eyewear,
delving
into
the
styles
of
the
 “street”
 and
 its
 personalities
 with
 their
 striking
 qualities,
 passion
 and
 need
 for
 an
 original
 sense
 of
 style.
 The
 collections
 maintain
 their
 high
 quality
 and
 value
 whilst
 generating
ranges
to
suit
all
glasses
wearers.
 
 
 
 
 
 
 
 
 
 
 
 
 
 


www.1010direct.com


2



The History of Police and the “Younique” way forward 
 Police
 glasses
 originated
 in
 the
 early
 80’s
 during
 the
 Ray
 Ban
 boom
 which
 prompted
 the
 release
 of
 many
 designer
 sunglasses
 brands.
 The
 sunglasses
 were
 originally
 inspired
 by
 the
 design
 worn
 by
 the
 Italian
 Police
 force
 and
 immediately
 enjoyed
global
iconic
status
and
went
on
to
become
one
of
the
most
popular
brands
on
 the
market
today.
 
 
 
 
 
 
 
 
 
 
 
 
 The
Police
portfolio
now
boasts
a
huge
range
of
sunglass
and
Optical
collections.
 They
began
expanding
the
brand
with
their
stylish
watch
collections.
With
the
success
of
 this
 they
 developed
 their
 trend
 focussed
 accessories
 collections
 selling
 wallets,
 belts,
 bags,
pens
and
key
chains.
Police
is
an
all
round
lifestyle
brand
now
being
triumphed
by
 its
forward
thinking
strategies
engaging
new
and
already
loyal
customers
with
its
use
of
 new
technologies
and
its
fashion
focus.
 
 
 
 
 
 
 
 
 


www.1010direct.com


3



The
 Fashionable
 Glasses
 boomed
 in
 popularity
 in
 the
 2000’s
 being
 sported
 by
 Celebrities
such
as
Lady
Gaga,
David
Beckham,
Johny
Depp
and
Antonio
Banderas,
who
 fronted
 their
 2008
 campaign.
 They
 all
 seem
 to
 appreciate
 the
 inspired
 styles
 of
 police
 force
 goggles
 and
 shades
 combined
 with
 the
 brands
 mission
 to
 stand
 out
 to
 fashion
 lovers
not
fashion
victims.



 
 The
 modish
 collections
 of
 sunglasses
 have
 made
 way
 for
 superior
 collections
 of
 Fashion
 optical
 glasses.
 The
 optical
 collections
 reflect
 the
 quality
 of
 the
 police
 brand
 ensuring
 all
 ranges
 are
 superiorly
 crafted
 with
 Italian
 design
 skills
 creating
 fashion
 trends
resonating
back
into
the
optical
fashion
world.

 
 The
 future
 of
 Police
 glasses
 is
 a
 movement
 named
 by
 the
 brand
 as
 “Younique.”
 This
is
farewell
to
stereotypes
and
conformity
of
eyewear,
delving
into
the
styles
of
the
 “street”
 and
 its
 personalities
 with
 their
 striking
 qualities,
 passion
 and
 need
 for
 an
 original
 sense
 of
 style.
 The
 collections
 maintain
 their
 high
 quality
 and
 value
 whilst
 generating
ranges
to
suit
all
glasses
wearers.


 
 He
designer
feel
of
the
2010
Police
collection
introduces
an
innovative
heritage‐
 inspired
look,
combining
plucky
salute
to
military
trends
with
a
touch
of
the
1980’s
and
 a
 decidedly
 vintage
 flavour.
 The
 collection
 contains
 a
 line
 of
 veritable
 fashion
 statements,
created
using
top
quality,
cutting
edge
materials.
The
optical
collection
is
a
 captures
the
essence
of
the
unforgettable
80’s
reinterpreted
modern
key.

 


www.1010direct.com


4



This
retro
eyewear
collection
focuses
on
blue,
tortoise
shell,
cream
and
red
whilst
 maintaining
 the
 identifying
 features
 of
 the
 Police
 lifestyle
 brand.
 One
 of
 the
 repeated
 features
 of
 the
 ranges
 is
 the
 recognisable
 gothic
 “P”
 featured
 in
 transparent
 window
 opening
onto
the
side
trims.



 
 A
 fantastic
 vintage
 acetate
 model
 is
 the
 V1646
 which
 features
 an
 unusually
 shapped
front
piece
with
a
high
bridge
echoing
the
colour
of
the
temples,
whose
refined
 hues
 and
 striking
 horn/mother‐of‐pearl
 effect
 render
 the
 frame
 unique
 and
 ultra
 modern,
in
line
with
the
latest
fashion
trends.



 
 The
 1010
 Favourite
 are
 the
 V8457
 sported
 by
 numerous
 celebrities
 and
 a
 distinctively
 modern
 yet
 retro
 take
 on
 the
 popular
 Wayfarer
 style.
 In
 a
 steel
 rounded
 model,
the
upper
section
of
the
frame
is
covered
by
striking
acetate
in
bold
tortoise
shell
 extending
 onto
 the
 arms.
 The
 underside
 is
 in
 delicate
 silver
 which
 gives
 the
 frames
 a
 modish
but
refined
effect.




 
 


www.1010direct.com


5



The
“Be
Younique”
message
is
to
be
strong
and
unique,
typical
of
a
metropolitan,
 fashion‐forward
 brand.
 1010
 Direct
 love
 the
 message
 and
 understand
 that
 its
 protagonists
 become
 involved
 in
 the
 lifestyle
 and
 become
 genuine
 trend
 setters.
 So
 instead
of
overwhelming
our
customers
with
very
range
and
every
colour
1010
Direct
 select
the
most
current
and
trendy
styles
to
feature
on
our
web
page

so
the
editing
has
 already
 been
 done.
 1010
 Direct
 have
 only
 the
 best
 of
 the
 “Be
 Younique”
 collection
 situated
on
Police
and
Police
Sunglasses
tabs.
Get
yours
today
and
“Be
Younique”
with
 1010
Direct.

 
 
 
 
 


www.1010direct.com


6



Police "Be younique" by 1010 Direct