LUCILLE LUCILLE
TENAZAS
TENAZAS TENAZA
TENAZAS
TENAZAS
Contents
7 9 11 12 13 15 17 19 20 5 Background 3 Introduction Timeline Inspiration
Artwork Social Responsibilty Conclusion Promotional Technique
Consumer Research & Development Distinctive
Lucille
Lucille Tenazas
Lucille Tenazas is a Filipino graphic designer known for her distinctive technique of layering typography and images. Renowned for her exquisite work, she has received numerous design awards and continues to showcase her talents through collaborations with others while also being an educator.
Background
Lucille Tenazas is a graphic designer and the founder of Tenazas Design, a firm specializing in cultural education and non-profits. Born and raised in Manila, Philippines, Lucille showed early artistic talent and a passion for the arts. She earned her BA at the College of the Holy Spirit in Manila.
Following her undergraduate studies, Lucille had the opportunity to study in the United States with the support of her aunt in Michigan. Despite initially being rejected by Cranbrook Academy of Arts, she pursued her passion for design at the California College of the Arts (CCA) in San Francisco. There, she honed her skills and discovered her unique art style.
After completing her studies at CCA, Lucille reapplied to Cranbrook Academy of Arts and earned her MFA in design. Today, she is an inspiring educator guiding the next generation of designers.
Late 70’s
TENAZAS
1979
Lucille arrived in San Francisco and enrolled into California College of Arts.
LUCILLE LUCILLE
TENAZAS TENAZAS TENAZAS
2000
She developed a graduate program at California College of Arts.
2002
TENAZAS
TENAZAS TENAZAS TENAZAS
TENAZAS TENAZAS
TENAZAS TENAZAS
Lucille was awarded the National Design Award in Communications Design by the Smithsonian Cooper-Hewitt National Design Museum.
TENAZAS
Early 2000’s
TENAZAS TENAZAS
Early 80’s Mid 90’s
LUCILLE LUCILLE TENAZAS TENAZAS TENAZAS TENAZAS TENAZAS TENAZAS TENAZAS TENAZAS TENAZAS
Tenazas graduated from Cranbrook Academy of Arts in Michigan with an MFA in Design.
1982 2013 1996
She received the AIGA Medal for lifetime achievement in design.
Late 2000’s
She was appointed as the national president of AIGA from 1996-1998.
LUCILLE TENAZAS TENAZAS TENAZAS TENZAS
TENAZAS
Book Slum
Inspiration
As a child, Lucille was drawn to art and recognized her innate talent for drawing at an early age. Her passion for letterforms and calligraphy emerged during grade school, where she became the designated class calligraphy artist tasked with writing inspirational quotes of the week. The images provided showcase some of her early work, featuring pages from a “slum book.” These experiences played a significant part in her future as a graphic designer, sparking her interest in visual communication and typography.
Consumer
Lucille Tenazas promotes her designs through various clientele engagements. She has collaborated with well-known institutions and organizations, including the San Francisco International Airport, San Francisco Museum of Modern Art (SFMOMA), Stanford University Art Museum, and University of California, Berkeley, among others.
Furthermore, her work has been featured in publications by renowned design organizations such as AIGA (American Institute of Graphic Arts), MICA (Maryland Institute College of Art), and eyemagazine, and many more.
Promotional Technique
Lucille promotes her work through her portfolio on her website, tenazasdesign.com, where she highlights her collaborations with various companies, organizations, and non-profits. The website features a slideshow displaying select pieces of her work, providing visitors with a visual overview of her design aesthetic and capabilities. Additionally, Lucille lists the organizations and companies she has partnered with, solidifying her reputation as a reputable and accomplished designer.
“Reboot your Brain”
- Lucille Tenazas
Research & Development
During her time studying in San Francisco, Lucille immersed herself in studying various design movements such as De Stijl, Bauhaus, Russian Constructivism, and Modernism. She found inspiration in these movements as she sought to refine her own design style. Drawing from elements she admired in each movement, Lucille merged them with her personal aesthetic to develop her distinctive design approach.
Distinctive
Tenazas’ style is characterized by her skillful creation of controlled chaos through abstract and layering techniques. Her layering methods consists of layering typography over rendered imgages and vice versa, creating dynamic visual compositions. Her abstract approach involves placing words off-center, overlapping them, and occasionally obscuring or cutting them off.
Additionally, Tenazas strategically utilizes typefaces with high contrast in weight, style, and size to enhance visual impact within her designs. Moreover, she integrates negative space to maintain balance and ensure her work remains uncluttered. This careful balance of elements contributes to the distinctiveness and effectiveness of her design aesthetic.
Social Responsibility
Tenazas is deeply committed to supporting and giving back to the design community in every way possible. As a an educator, she dedicates herself to design talks, seminars, and workshops worldwide. Additionally, she holds the prestigious position of the Henry Wolf Professor at Parsons School of Design. Through her tireless efforts, Tenazas ensures that the next generation of designers is well-equipped with the knowledge and skills necessary for success in their careers.
Conclusion
Lucille Tenazas is a remarkable designer that has revolutionized the use of typography and images to convey diverse expressions. By challenging conventional boundaries and thinking unconventionally, she has created her own distinctive style that sets her apart from others. Renowned as one of the foremost graphic designers of all time, Lucille has garnered numerous awards for her exceptional work, with more accolades sure to come in the future. Currently, she is working on her monograph that will soon be published by Princeton Architectural Press.
https://tenazasdesign.com
https://archives.artcenter.edu/h-m-c-t-agp-4
https://aigasf.org/lucille-tenazas-2/
https://eyeondesign.aiga.org/designer-educator-lucille-tenazas-on-teaching-design-asboth-a-noun-and-a-verb/
https://www.aiga.org/inspiration/talks/lucille-tenazas-2013-aiga-medalist-lucille-tenazas
https://aigasf.org/louise-sandhaus-interviews-lucille-tenazas-fellow-series/
https://www.mica.edu/art-articles/details/lucille-tenazas-named-2022-william-o-steinmetz50-designer-in-residence/
https://www.youtube.com/watch?v=xRh3NpfHfps&t=2935s
https://cultureofdesign.wordpress.com/2014/05/12/lucille-tenazas/
https://en.wikipedia.org/wiki/April_Greiman#/media/File:19th_Amendment_Commemorative-_Postage_Stamp.jpg
https://create.vista.com/blog/20-famous-graphic-designers/
https://womenofgraphicdesign.org/post/119040775170/lucille-tenazas-born-in-the-phillipines
https://smarthistory.org/alexander-rodchenko-at-the-telephone/
https://www.sfmoma.org/artist/Lucille_Tenazas/
Colophon
This booklet was created using Adobe Indesign.
Bodytext: Proxima Nova
Header: Tissa Pro
All images used in this book are from online websites stated in the sources.
Color Scheme:
#25408f
#f3f0ec
#f3af31 #c64a27 Blue White Yellow Red