Tenson aw12

AUTUMN/WINTER 2012

1

2

INDEX SKI 10 SOFTWEAR

22

OUTDOOR

34

LIFESTYLE

42

RAIN 48 ACCESSORIES

50

JUNIOR 58 KIDS 66 ACCESSORIES

72

THANKS TO:

PHOTOGRAPHER: Dan Ferrer PROJECT MANAGER AND IDEA: Susanna Lindberg TEXT EDITOR: Trey Cook ART DIRECTION: Oscar Anderberg MODELS: Oli Herren, Fredrik Lind, Rebecca Örhn, Hanna Bergklint, Caroline Tobiasson, Fred Mathieu, Robert Eriksson, Elsa Vessaire-Wilhelmsson, Isak Lindberg-André, Lucas Carlsson, My Stenvall, Leo Sandelgård-Bascoulergue PROFILES: Robert Eriksson, Eva Sandelgård, Stefan Carlsson SPECIAL THANKS TO: Yan André, Susanna Lindberg and Swedish national team Skicross

OFFICAL PARTNER TO:

3

4 Yan AndrĂŠ on Les Grands Montets in 1994 and in 2011.

T

TENSON AND CHAMONIX - AN AUTHENTIC TRADITION

enson was one of the iconic brands during skiing’s golden era of the 1970s and ‘80s, and our performance-driven skiwear collection was worn by some of the world’s top skiers. We earned a loyal following with our trendsetting designs and at the beginning of the ‘90s, Chamonix, France was the place to be and Tenson was the clothing brand to wear.

This was the beginning of the freeride explosion. Among our many marketing initiatives at the time was the sponsorship of Dan Kullberg’s and Tomas Allder’s (Pan Productions) 1994 ski movie, The Hardest Part is Getting Off. The film showcased the talents of elite mogul skiers Patrick Carlman and Leif Persson from the Swedish freestyle team, snowboarder Eva Sandelgård, as well as Chamonix pro freeskier Yan André among others. The filming took place in Swedish ski stations Riksgränsen, Kebnekaise and Åre, and at Chamonix’s Grand Montets.

Almost 20 years have passed since then and we are renewing our commitment to skiwear. As one of the world’s premier ski resorts, Chamonix provides the perfect setting to present the contemporary colours and clean, minimalist lines of our 2012/13 skiwear collection.

In addition, our Outdoor Series, with a wide range of urban parkas, jackets and accessories, looks as smart on Chamonix’s rue Paccard as it does on Europe’s most fashionable streets.

This year our collection is presented by former ski and snowboard pros, mountain guides and locals, all of them living the dream in Chamonix with skiing and the outdoors as an important part of their daily lives. A group of second-generation Chamonix Swedes wears our newly launched and expanded children and junior collection during a play date at the mid-station of Chamonix’s Aiguille du Midi.

Recording the action of this international group is experienced action photographer, Dan Ferrer.

Tenson is an authentic ski brand with a strong history of producing serious skiwear. Our 2012/13 collection has something for ski lovers of all ages, from amateurs to professionals. Creative emphasis is on fashion, quality and function designed to meet the highest expectations of outdoor lovers with an active lifestyle. Check out the collection and become a part of the tradition!

5

CHAM(ONIX)........

F

or over 200 years, the little town of Chamonix at the foot of Mont Blanc in the French Alps has seduced adventurers and travellers, mountaineers, extreme skiers, powder-mad ski bums, mountain bikers and hordes of tourists. This is the world’s most legendary resort and a trendsetter with its leading position as the adventure sports capital of the world. This is the place that is described as the birthplace of alpinism, a climbing Mecca, paragliding paradise, and arguably, the world’s toughest ski resort.

In the heart of the village you’ll find busy boulangeries, Belle Epoque architecture, and even a horse-drawn carriage that reflect its history as an early tourist destination for Victorian-era aristocrats who came to Chamonix for the same reasons that attract tourists today: the close proximity between town and nature that makes this place unique. Chamonix is a yearly destination for the world’s best skiers, and the backdrop for the tastiest action photos, the craziest stunts, and loads of yearly ski and adventure films.

However, despite this reputation, Chamonix is not just for the adventurer. The valley is surrounded by six different ski areas with 49 lifts and 70 runs providing skiing for all abilities including families with kids.

6

The Aiguille du Midi télépherique is certainly one of the most impressive in the world with trams packed to capacity with skiers, climbers and tourists swiftly transported from the valley floor at 1035 meters up to 3800 meters above sea level. From the top, the infamous knife-edge arête, with steep drops to either side, must be descended to access the skiing. This is where you will encounter a continuous queue of extreme skiers side-slipping past mountain guides who calmly encourage their nervous clients towards the start of the Vallée Blanche, a 23-kilometer ski run that ends near Chamonix’s centre ville.

For many people, Chamonix is synonymous with off-piste skiing. The extremely steep, high-alpine terrain offers unique opportunities for adventurous skiing from all lift stations. Perhaps there is nowhere else in the world where you can get as far from the slopes without the aid of climbing skins or a helicopter. This is precisely why Chamonix is considered one of the world’s best, and most dangerous, ski resorts.

In 1924 Chamonix hosted history’s first Winter Olympics that profiled the city as a world-class resort. Since the 1970s this place has achieved a cult-like status drawing large numbers of ski bums,

extreme skiers, ski photographers, models, and large numbers of winter tourists who flock to the small picturesque town at the foot of Mont Blanc.

Around 10,000 people live in the valley year round and among this mix is a large number of French, many Italians, and a small but influential group of English and Swedes. In fact, Chamonix is the most popular ski resort in the Alps among Swedes who come to ski and live the dream, some of whom eventually settle down and stay. The town even has its own Swedish corner, the Chambre 9 bar, which is famous for its après ski.

In this issue of our annual catalogue, we profile a few the many Swedes – Eva Sandelgard, Robert Eriksson, and Stefan Carlsson – who came for a season and are still here today. Our conversations with them tell the full story of why so many people fall in love with the beauty of Chamonix.

7

SKI AND SOFTWEAR 8 Punta Helbronner (3462m).

9

LET´S HAVE A QUICK LOOK! DET. HOOD

REINFORCED RECCO

KEYCARD PKT.

WATER REPELLENT ZIPPERS

Suitable for demanding activities! MPC Extreme is a membrane which we have developed for over 30 years. It’s waterproof to at least 10.000mm and has excellent breathability.

10

VENTILATION

SKI

ADJUSTABLE WAIST

POSH JACKET #1266-202

PEPPER PANT #1954-202

Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000.

Size: 36-44 Backlength: 72 cm Features: Det. hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, rasterized silicon patches, inner cuffs, recco.

Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000.

Size: 36-44 Inseam: 79 cm Features: Det. suspenders, water repellant zippers, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, zip in leg.

WATER REPELLENT ZIPPERS 016

033

051

001

033

099

VENTILATION

RECCO REINFORCED

POWDER JACKET #2235-202

POWER PANT #2958-202

Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000.

Size: S-2XL Backlength: 82 cm Features: Det. hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, rasterized silicon patches, inner cuffs, recco.

Material: 100 % pe, Dermizax, MPC Extreme, WP 20 000 MP 10 000 Size: S-2XL Inseam: 85 cm Features: Det. suspenders, water repellant zippers, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, zip in leg.

016

054

099

025

054

099

11

SKI

12

SKI

JOY JACKET #1267-269

HOPE PANT #1927-269

Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability.

Size: 36-44 Backlength: 68 cm Features: Det. hood, ventilations, snowgaiter, hem adjustment, inner cuffs, recco.

Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability.

Size: 36-44 Inseam: 78 cm Features: Adjustable waist, snowgaiter, articulated knees, reinforcement, recco, keyholder, zip in leg.

025

Ideal material for active and more aggressive forms of skiing! High durability during strenuous activity. Excellent water repellency without the use of lamination or coating and therefore extremely good breathability. Lightweight material which doesn’t go stiff in the cold, for the best possible freedom of movement!

033

049

051

025

033

051

JAKE JACKET #2203-269

BRAVE PANT #2977-269

Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability.

Size: S-2XL Backlength: 78 cm Features: Det. hood, ventilations, snowgaiter, hem adjustment, inner cuffs, recco.

Material: 100 % pe, AIR PUSH, WP 1 000, extremely good breathability.

Size: S-2XL Inseam: 85 cm Features: Adjustable waist, snowgaiter, articulated knees, reinforcement, recco, keyholder, zip in leg.

025

054

062

096

025

062

096

13

SKI SWEET JACKET #1270-211

RUBY JACKET #1269-211

SARA PANT #1920-211

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: 36-44 Backlength: 70 cm Features: Det.hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: 36-46 Backlength: 70 cm Features: Det.hood,ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: 36-46 Inseam: 79cm Features: Det. suspenders, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, keyholder, zip in leg.

026

046

052

099

025

050

099

001

025

052

099

033

046

SPICE JACKET #2207-211

RON JACKET #2204-211

BALDER PANT #2970-211

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: S-2XL Backlength: 78 cm Features: Det.hood, water repellant zippers, ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: S-3XL Backlength: 80 cm Features: Det.hood, ventilations, snowgaiter, hem adjustment, articulated sleeves, inner cuffs, recco.

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: S-3XL Inseam: 85 cm Features: Det. suspenders, adjustable waist, snowgaiter, ventilations, articulated knees, reinforcement, recco, keyholder, zip in leg.

026

057

062

099

025

099

14

033

054

059

063

026

054

062

099

057

059

10

15

16 A Sunday morning stroll at Les Grands Montets.

SKI

ECLIPSE JACKET #1239-225

FREEDA JACKET #1276-225

ROCK WEST #2249-211

Material: 100 % pe, superbright/windproof Size: 36-44 Backlength: 67 cm Features: Down, fixed hood, articulated sleeves.

Material: 100 % pe, superbright/windproof Size: 36-46 Backlength: 87 cm Features: Down, fixed hood, articulated sleeves.

Material: 100 % pa, water repellent windproof. Lining 100 % pe, superbright/windproof Size: S-3XL Backlength: 73 cm Features: Down, reversible vest.

001

016

033

099

049

051

099

ELEMENT JACKET #2239-225

DEGREE JACKET #2209-225

Material: 100 % pe, superbright/windproof Size: S-2XL Backlength: 74 cm Features: Down, det. hood, articulated sleeves.

Material: 100 % pe, superbright/windproof Size: S-3XL Backlength: 78 cm Features: Down, det. hood, hem adjustment.

025

051

057

062

057

062

025

057

099

A good choice in winter weather and extreme cold conditions! Down has many good qualities, such as the ability to insulate and retain body heat while having a good breathability. Its light weight makes the garment comfortable to wear and easy to pack.

099

099

17

SKI STELLA SOFTSHELL #1742-280

NORA PANT #1923-280

Material: 100 % pe, WP 10 000 MP 5 000 Size: 36-44 Backlength: 69 cm Features: Softshell, 3-layer, fixed hood, hem adjustment, articulated sleeves, inner cuffs.

Material: 100 % pe, WP 10 000 MP 5 000 Size: 36-44 Inseam: 79 cm Features: Det. suspenders, snowgaiter, articulated knees, reinforcement, keyholder, zip in leg.

001

050

099

001

033

099

FUSION SOFTSHELL #2742-280

VIDAR PANT #2973-280

Material: 100 % pe, WP 10 000 MP 5 000 Size: S-2XL Backlength: 74 cm Features: Softshell, 3-layer, fixed hood, hem adjustment, articulated sleeves, inner cuffs.

Material: 100 % pe, WP 10 000 MP 5 000 Size: S-2XL Inseam: 84 cm Features: Det. suspenders, snowgaiter, articulated knees, reinforcement, keyholder, zip in leg.

001

18

033

057

062

099

057

099

19

ROBERT ERIKSSON

Robert Eriksson grew up in Gurresta, a countryside village just outside Uppsala. Like many Swedish kids, Robert learned to downhill and crosscountry ski at school and during family ski holidays in Swedish resorts like Sälen and Vemdalen.

20

W

hen he was 18, Robert decided that he did not want to spend his life in an office job so, even though he loved reading, he left school. As a lover of the great outdoors, he enrolled in a two-year outdoor leadership program in the Dalarna region of Sweden.

During these two years, Robert trained in a variety of outdoor activities like canoeing, skiing, telemark skiing, randonée skiing, and ice skating on lakes. He also learned outdoor survival skills, as well as how to build his own skis and canoe and how to bivouac during winter. “During my second year at school I built my own torvkåta (house in the forest) and lived there during the entire school year.”

Outdoor life became an even stronger part of his identity.

After school, Robert did his military service at Arvidsjaur in the northern part of Sweden as a Norrlandsjägare (northern hunter) for a year. During this time, he and his fellow soldiers spent most of the time outdoors (even in temperatures of -40˚C), constantly living in a tent or bivouac, using skis as the most efficient tool for travelling, and learning even more survival skills.

After leaving the military and until he was 30, Robert had a wide range of outdoor jobs, all of which have helped him become a multi-faceted sportsman. “I worked as a rafting instructor, climbing instructor, and a ‘smoke diver’ for the

fire service, to name a few. And I became a pretty good climber after spending a few years in a harness building adventure parks.

Robert has always enjoyed sharing his knowledge with others and applying his skills towards a purpose. For instance, he worked at a school for the children of immigrants and refugees applying for Swedish citizenship where, in addition to teaching sports, he also taught maths and Swedish.

One year, while working as a rafting guide in the Swedish ski resort, Åre, Robert met his friend Martin Lundberg.

Martin told him about a ski patrol opening in Narvik, Norway where he ended up for a couple of winters. “While I was in Narvik, I became inspired by a local mountain guide, Anders Bergwall, and decided that I wanted to become a guide as well. So for the past few years I’ve been training to become a mountain guide.”

In 2006, Robert went on an expedition to South America with his brother and two friends to climb 6962-meter Aconcagua. “It was an amazing opportunity for me to practice my mountaineering skills and I loved having a project to train for.”

After returning from Aconcagua, Robert went to Chamonix for the first time to climb Mont Blanc. “I was amazed

ONE FOOT IN SCANDINAVIA AND THE OTHER IN CHAMONIX

by Chamonix. The mountains were steeper and more spectacular than anything I had ever seen before. I had never seen such close proximity between the city and mountains.”

While Narvik remained his winter base for skiing, Robert started to spend summers in Chamonix and training in all aspects of climbing. “Chamonix is the capital of alpinism.

It is where the profession of mountain guiding was born and is the home of the famous ENSA (the national school for skiing and alpinism) guiding school. Before becoming a mountain guide, you just have to spend time in Chamonix to get experience.”

SBO is the Swedish organization that teaches and certifies international mountain guides. The demands are high and it takes at least five years of intense skiing and climbing to qualify. To pass all the exams takes another three years, however after 1.5 years prospective guides have the opportunity to pass the ‘aspirant’ exam. As an aspirant guide you are allowed to work independently in Scandinavia and under the supervision of an authorized guide in the Alps. In May 2011, Robert was one of six who managed to pass the SBO aspirant exam.

“I am very exited about starting to work for real! I already had a couple of clients this summer with climbing trips in Lofoten, Norway, La Grave, France and a couple of Mont Blanc summits.

“For me, leadership and the human aspect of guiding – guiding people to new experiences, sharing a great day skiing – is more important than the adrenalin you get from doing the sport just for yourself. Environmental consciousness is another subject close to Robert’s heart, “So perhaps I shouldn’t mention that I’ll be working as a heli-ski guide in Abisko in Sweden this winter – hahaha.

Someone has to do it!”

Robert has an extremely mobile lifestyle. “Scandinavia is my home right now, but regardless of where I am based in the future, Chamonix will always be a part of my life. It always feels like coming home when I come to Chamonix.

I have many friends and colleagues who live here and the town is filled with people who have the same interests. It’s nice to be in a civilized town where you can also spend a lot of time in the wilderness.” It’s an amazing opportunity to have a foot in Northern Scandinavia and the Chamonix valley and enjoy the contrasts of living in both.”

For the next few years, Robert will continue to guide clients and work towards his full mountain guide certification. “I have never burned for any profession before in my life but I am now convinced that mountain guiding is going to be my full-time job. I admit, it’s a risky job but I believe danger makes life even more precious.”

21

22

NELLY JACKET #1716-222

NYX HOOD #2722-222

Material: 90 % pe, 10 % spand, Power Comfort Size: 36-44 Backlength: 65 cm Features: Quick Dry, stretch, fixed hood, articulated sleeves, hem adjustment.

Material: 90 % pe, 10 % spand, Power comfort Size: 36-44 Backlength: 64 cm Features: Stretch, Quick Dry, articulated sleeves, hem adjustment.

Material: 90 % pe, 10 % spand, Power Comfort Size: S-2XL Backlength: 74 cm Features: Quick Dry, stretch, fixed hood, articulated sleeves, hem adjustment.

016

033

Addressing real people with a passion for freedom of movement! This is a mid-layer with excellent insulating and warmth-retenting function. With its quick dry properties you will never feel cold or wet.

099

033

050

099

016

054

099

NICK JACKET #2719-222

NED VEST #2726-222

Material: 90 % pe, 10 % spand, Power comfort Size: S-2XL Backlength: 72 cm Features: Stretch, Quick Dry, articulated sleeves, hem adjustment.

Material: 90 % pe, 10 % spand, Power comfort Size: S-2XL Backlength: 70 cm Features: Stretch, Quick Dry, hem adjustment.

054

062

099

054

062

SOFTGOODS

NAUKA HOOD #1717-222

099

23

RAN FLEECE #1730-233 Material: 100 % pe, Power comfort.

Size: 36-44 Backlength: 64 cm Features: Fixed hood, hem adjustment.

003

049

096

MIMMI FLLECE #1720-288 Material: 100% pe, Antipilling Size: 34-46 Backlength: 65 cm Features: Fixed hood, articulated sleeves.

033

24

049

050

099

MALIN FLEECE #1731-950

SVEA FLEECE #1713-288

Material: 100 % pe, Antipilling Size: 36-46 Backlength: 66 cm Features: Fixed hood, articulated sleeves, hem adjustment.

Material: 100% pe, Antipilling Size: 34-46 Backlength: 65 cm Features: Articulated sleeves

Material: 100 % pe, Antipilling Size: 34-46 Backlength: 67 cm Features: Articulated sleeves

024

035

052

096

001

035

038

054

067

099

048

025

033

049

050

099

GRANITE FLEECE #2709-237

MILLER FLEECE #2752-950

SVERKER FLEECE #2713-288

Material: 100 % pe, Antipilling Size: S-3XL Backlength: 74 cm Features: Articulated sleeves, hem adjustment.

Material: 100% pe, Antipilling Size: S-3XL Backlength: 74 cm Features: Articulated sleeves

Material: 100% pe, Antipilling Size: S-3XL Backlength: 75 cm Features: Articulated sleeves

024

052

067

096

001

038

054

067

085

099

SOFTGOODS

GNEISS FLEECE#1703-237

059

025

054

099

25

SOFTGOODS

OONA TOP #1636-253

AGNES PANT #1967-253

INA PANT #1968-253

Material: 85 % pe, 15 % spand, Power comfort Size: 36-44 Backlength: 65 cm Features: Second layer, stretch, Quick Dry, wicking

Material: 85 % pe, 15 % spand, Power comfort Size: 36-44 Inseam: 76 cm Features: Second layer, stretch, Quick Dry, wicking, security pkt.

Material: 85 % pe, 15 % spand, Power comfort Size: 36-44 Inseam: 56 cm Features: Second layer, stretch, Quick Dry, wicking, security pkt.

033

033

099

033

099

ORBIT TOP #2646-253

AMOS PANT#2983-253

IGGY PANT #2984-253

Material: 85 % pe, 15 % spand, Power comfort Size: S-2XL Backlength: 76 cm Features: Second layer, stretch, Quick Dry, wicking

Material: 85 % pe, 15 % spand, Power comfort Size: S-2XL Inseam: 79 cm Features: Second layer, stretch, Quick Dry, wicking, security pkt.

Material: 85 % pe, 15 % spand, Power comfort Size: S-2XL Inseam: 59 cm Features: Second layer, stretch, Quick Dry, wicking, security pkt.

054

26

099

099

054

099

054

099

NILLA TOP #1624-219

NOEMI PANT #1980-219

Material: 100 % merino wool Size: S-L Backlength: 65 cm Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.

Material: 100 % merino wool Size: S-L Inseam: 76 cm Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.

033

033

NILS TOP #2626-219

NOEL PANT #2982-219

Material: 100 % merino wool Size: M-XL Backlength: 76 cm Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.

Material: 100 % merino wool Size: M-XL Inseam: 79 cm Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.

025

025

27

SOFTGOODS

SUE JACKET #1206-194

VICKY PANT #1911-194

CHRYSTAL PANT #1914-261

Material: 100 % pe Size: 36-44 Backlength: 70 cm Features: Windproof, water repellent, adjustable hem, ventilation, reflective details.

Material: 100 % pe Size: 36-44 inseam: 79 cm Features: Windproof, water repellent, adjustable waist, articulated knees, leg adjustment, reflective details.

Material: 76 % pa, 24 % co Size: 36-46 inseam: 79 cm Features: Quickdry, legpockets, elastic waist, fleece lined.

011

099

099

068

098

099

SKIP JACKET #2234-194

WILL PANT #2913-194

DELTOID PANT#2988-261

Material: 100 % pe Size: S-2XL Backlength: 75 cm Features: Windproof, water repellent, adjustable hem, ventilation, reflective details.

Material: 100 % pe Size: S-2XL nseam: 84 cm Features: Windproof, water repellent, adjustable waist, articulated knees, leg adjustment, reflective details.

Material: 76 % pa, 24 % co Size: 46-60 nseam: 85 cm Features: Quickdry, legpockets, elastic waist, fleece lined.

011

28

034

099

099

068

098

099

29

EVASANDELGÅRD 30

Eva Sandelgård grew up skiing during family vacations in Ramundberget and Hälsingland where her family originally comes from. But she was also a city girl from Stockholm with big hair and big dreams of moving to New York to become a famous hairdresser.

“After graduating, I worked as a hairdresser for a couple of years in Stockholm. But before moving to New York I wanted to take a break and live out this Nature Girl thing I had inside me. I wanted to combine my love of the outdoors with haircutting.”

S

o in 1989, Eva hit the road with her skis and scissors and headed for Chamonix. “In Sweden, Chamonix was already known as a ski bum place because of the amazing terrain. But it also seemed like a good place because it is a real town with enough people living there that I figured I could ski all day and pay the bills by cutting hair at night.” She enjoyed her season so much that each year she postponed her dream of hitting the big time in New York.

In 1990, during her second winter in Chamonix, Eva tried snowboarding, discovered she had talent for it and immediately became hooked. “Believe it or not, mogul snowboarding was the thing to do at that time and Sweden’s mogul and snowboarding elite, guys like Anders Auer and Stefan Nilsson, used to hang out in Chamonix. I was doing it for fun, as a hobby, but I went out there every day and did my best to keep up with the best snowboarders in the valley.”

Eva soon started competing, doing photo shoots and go on snowboard trips for magazines. Sponsorship followed and before long, she was living the dream as a professional snowboarder in Chamonix. However, there was more than one aspect to Eva Sandelgård’s dream…

In 1995, Sweden became a member of the European Community and it became possible for les etrangers to start a business in France. With her ambition of becoming a professional hairdresser still on her mind, Eva decided to move to Chamonix on year-round basis and, together with her friend Toya Westberg, open a hair salon and café.

This was also the year she first met her man, Gabi Bascoulergue. “In the beginning, Gabi didn’t know a word of English and I didn’t speak French at all. I don’t really know what we were talking about!” But thanks to Gabi, Eva quickly learned French, which helped her in running her French business and to assimilate into French society.

While all this was going on, Eva was making a name for herself as one of the top women snowboarders in the world. Sponsorships were becoming more serious and she was invited to join the Burton team. “I believe you can only do two things well at the same time, so something had to change. I decided to focus on work and snowboarding, so my party days were over.”

Eva kept her salon open from 3:00 in the afternoon until midnight and was always on the first lift in the morning.

Her hard work paid off and she appeared on the covers of international snowboarding magazines like Onboard, Transworld SNOWboarding, Snowboard UK, and others. She also appeared in Warren Miller films among others. “Those were tough days but I learned so much from them and I wouldn’t trade them for anything.”

“CHAMONIX’s WONDER WOMAN” However, along with her success came more demands from her sponsors. Eva was told to focus on her snowboard career 100%, so that she could spend more time in the U.S. and get more exposure there. In 2000, Eva managed to secure a bank loan, which enabled her to buy her own salon. “My sponsors wanted me to spend more time at events and parties. But my business was growing and it was just as exciting for me as snowboarding. I wasn’t going to give up the salon!”

As a sponsored athlete, Eva’s sponsors provided her with a travel budget. She was invited on trips and decided which photo and film projects to be a part of. During one of her trips to Alaska, Eva became the first female snowboarder to ride the Messner Couloir on Denali, North America’s biggest mountain.

“Alaska is fantastic! Flying by helicopter to get to so many big, virgin mountains. But there is also the negative side of these scary avalanches… Also, Spetsbergen at Svalbard is one of the coolest trips I’ve ever done. My friends and I were left in the middle of nowhere with our snowboards, a snow sled, and a gun! Instead of being worried about the mountains and avalanches, we had to overcome our fear of meeting a polar bear!”

Verbier Extreme three years in a row. “I felt like I was at the top of my game and I was very satisfied by what I had achieved in snowboarding. I’d had enough of traveling and somewhere deep inside I began to feel scared whereas before I felt almost immortal.”

In 2001, Eva give birth to her first son, Leo. However that didn’t stop her from running her own business and snowboarding at a professional level. In 2002, she decided to go for the world extreme snowboarding title again. With her best friend Toya as babysitter, they took off for Verbier. “I needed up in second place. I was disappointed and I proved to myself what I already knew: that you can’t do more than two things well at the same time!”

Soon after, Eva had her second son Milo and with her business going through the roof and a family to take care of, she happily closed the book on her professional snowboard career. “I am so lucky to have those 10 good years as a professional snowboarder! Now, I’m back on skis again and trying to keep up with my two sons. Skis have developed so much over the past two decades it feels like a totally new challenge.”

Watch out freeski world. Sounds like there might soon be a new player on the scene…

Eva made many trips over the years: Australia, USA, Europe and Scandinavia. Her golden years when she achieved the most success were 1998 – 2000 when she became World Extreme Snowboarding Champion by winning The Redbull

31

OUTDOOR LIFESTYLE RAIN ACCESSORIES 32

33

OUTDOOR

VICKY JACKET #1259-215

TISH JACKET #1257-211

VESTA JACKET #1221-217

Material: 100 % pe, MPC Extreme, Nanoplus, WP 10 000 MP 8 000 Size: 36-46 Backlength: 82 cm Features: Det. hood, water repellant zippers, hem adjustment, articulated sleeves.

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: 36-46 Backlength: 68 cm Features: Det. hood, hem adjustment, articulated sleeves, ventilations, reflective details, zip in jacket.

Material: 100 % pa, waterrepellent.

Size: 36-46 Backlength: 67 cm Features: Articulated sleeves, hem adjustment.

038

049

099

046

099

033

099

VIGGO JACKET #2252-215

TRON JACKET #2210-211

VULCAN JACKET #2222-217

Material: 100 % pe, MPC Extreme, Nanoplus, WP 10 000 MP 8 000.

Size: S-3XL Backlength: 82 cm Features: Det. hood, water repellant zippers, hem adjustment, articulated sleeves.

Material: 100 % pa, MPC, WP 10 000 MP 10 000 Size: S-3XL Backlength: 78 cm Features: Det. hood, hem adjustment, articulated sleeves, ventilations, reflective details, zip in jacket.

Material: 100 % pa, waterrepellent.

Size: S-3XL Backlength: 75 cm Features: Articulated sleeves, hem adjustment.

059

098

099

025

099

34

050

057

059

067

057

099

35

OUTDOOR

IMDA JACKET #1202-204

MINERVA JACKET #1273-210

YLVA JACKET #1207-210

Material: 100 % pa, MPC, WP 10 000 MP 10 000.

Size: 36-46 Backlength: 81 cm Features: Det.hood, det. synthetic fur on hood, sleevepkt., adjustable waist, hem adjustment, articulated sleeves, knitted cuffs.

Material: 100 % pa, MPC, WP 10,000 MP 10 000.

Size: 36-46 Backlength: 86 cm Features: Det. hood, det. synthetic fur on hood, hem adjustment, articulated sleeves.

Material: 100 % pa, MPC, WP 10 000 MP 10 000.

Size: 36-46 Col. 099 36-48 Backlength: 86 cm Features: Det. hood, det. synthetic fur on hood, articulated sleeves, inner cuffs, reflective details.

001

038

045

068

099

038

050

085

001

038

059

099

099

STEIN JACKET #2253-204

EDOR JACKET #2213-210

EINAR JACKET #2283-210

Material: 100 % pa, MPC, WP 10 000 MP 10 000.

Size: S-3XL Backlength: 88 cm Features: Det.hood, det. synthetic fur on hood, sleevepkt., adjustable waist, hem adjustment, articulated sleeves, knitted cuffs.

Material: 100 % pa, MPC, WP 10,000 MP 10 000.

Size: S-3XL Backlength: 88 cm Features: Det. hood, det. synthetic fur on hood, hem adjustment, articulated sleeves.

Material: 100 % pa, MPC , WP 10 000 MP 10 000.

Size: S-3XL Col. 099 S-4XL Backlength: 88 cm Features: Det. hood, hem adjustment, articulated sleeves, inner cuffs.

054

36

001

059

068

099

038

059

085

099

059

068

099

SERAC JACKET #2214-205 Material: 100 % pe, MPC, WP 5 000 MP 5 000.

Size: S-3XL Backlength: 75 cm

038

059

085

Suitable for an active day-to-day life! MPC is a membrane which we have developed for over 30 years. It’s always waterproof to at least 5.000mm and has excellent breathability.

099

38

ZORA JACKET #1213-286

HIND JACKET #1220-236

Material: 100 % pa, MPC, WP 10 000 MP 10 000.

Size: 36-46 Backlength: 87 cm Features: Det. hood, det. synthetic fur on hood, det. teddy collar, adjustable waist, knitted cuffs, keyholder.

Material: 100 % pe, MPC, WP 5 000 MP 5 000.

Size: 36-46 Backlength: 81 cm Features: Fixed hood, teddy in hood, det. synthetic fur on hood, knitted cuffs, keyholder.

Material: 65 % pe, 35 % cotton Size: 36-46 Backlength: 80 cm Features: Wax finish, teddy lining, fixed hood, adjustable waist.

068

088

098

099

085

094

098

059

068

099

THULE JACKET #2284-292

TYR JACKET #2226-286

ASRAI JACKET #2231-236

Material: 100 % pa, MPC, WP 10 000 MP 10 000.

Size: S-3XL Backlength: 86 cm Features: Det. hood, det. synthetic fur on hood, adjustable waist, hem adjustment, articulated sleeves, knitted cuffs, keyholder.

Material: 100 % pe, MPC, WP 5 000 MP 5 000 Size: S-3XL Backlength: 88 cm Features: Fixed hood, teddy in hood, det. synthetic fur on hood, knitted cuffs, keyholder.

Material: 65 % pe, 35 % cotton Size: S-3XL Backlength: 78 cm Features: Wax finish, teddy lining, fixed hood, adjustable waist.

059

088

098

099

085

094

098

059

068

OUTDOOR

ULTIMA JACKET #1243-292

099

39

OUTDOOR 40

HIMALAYA W JACKET #1296-212

SIGRID JACKET #1295-212

VEGA JACKET#1208-251

Material: 71 % pa, 29 % pu, MPC, WP 8 000 MP 8 000 Size: 34-44 Backlength: 80 cm Features: Bionic finish eco, fixed hood, adjustable waist.

Material: 71 % pa, 29 % pu, MPC, WP 8 000 MP 8 000 Size: 36-44 Backlength: 100 cm Features: Bionic finish eco, fixed hood, det. synthetic fur on hood, adjustable waist.

Material: 100 % pe, MPC, WP 10 000 MP 10 000 Size: 36-46 Backlength: 86 cm Features: Fixed hood, teddy in hood, articulated sleeves, knitted cuffs, keyholder.

001

038

068

099

049

050

001

049

068

099

091

097

HIMALAYA JACKET #2296-212

SIRIUS JACKET #2286-251

ULLA JACKET #1229-251

Material: 71 % pa, 29 % pu, MPC, WP 8 000 MP 8 000 Size: XS-3XL Backlength: 88 cm Features: Bionic finish eco, fixed hood, adjustable waist.

Material: 100 % pe, MPC, WP 10 000 MP 10 000 Size: S-3XL Backlength: 88 cm Features: Det hood, articulated sleeves, keyholder.

Material: 100 % pe, MPC, WP 10 000 MP 10 000 Size: 36-46 Backlength: 91 cm Features: Det. hood, adjustable waist, articulated sleeves, knitted cuffs.

017

056

098

099

059

068

059

097

091

097

41

42

JARNA JACKET #1279-216

JALSTA JACKET #1251-227

Material: 65 % wool, 20 % visc, 15 % pa Size: 36-44 Backlength: 86 cm Features: N/A

Material: 66 % pa, 34 % pe Size: 36-44 Backlength: 86 cm Features: Down, det. hood, adjustable waist.

Material: 86 % pe, 14 % pa Size: 36-44 Backlength: 88 cm Features: Det. hood, det. synthetic fur on hood, adjustable waist, knitted cuffs.

098

099

098

059

087

JACOBS JACKET #2282-214

JAVRE JACKET #2247-216

JONKA JACKET #2275-227

Material: 65 % wool, 20 % visc, 15 % pa Size: S-2XL Backlength: 82 cm Features: Det. hood

Material: 66 % pa, 34 % pe Size: S-2XL Backlength: 86 cm Features: Down, det. hood, adjustable waist.

Material: 86 % pe, 14 % pa Size: S-2XL Backlength: 88 cm Features: Det. hood, det. synthetic fur on hood, adjustable waist, knitted cuffs.

098

099

098

059

LIFESTYLE

JARILAN JACKET#1278-214

087

43

LIFESTYLE

JULAR JACKET #1271-229

SANSTORP SHIRT #1535-258

SABY SHIRT #1537-279

Material: 100 % co, wax coating Size: 36-44 Backlength: 76 cm Features: Det. hood, adjustable waist, knitted cuffs.

Material: 100% co Size: 36-44 Backlength: 65 cm Features: N/A

Material: 100 % co Size: 36-44 Backlength: 65 cm Features: N/A

059

099

138

159

151

159

JORLOW JACKET #2280-229

SALTORP SHIRT #2539-249

SAGAN SHIRT #2541-275

Material: 100 % co, wax coating Size: S-2XL Backlength: 78 cm Features: Det. hood, adjustable waist, knitted cuffs.

Material: 100 % co Size: S-3XL Backlength: 80 cm Features: N/A

Material: 100 % co Size: S-3XL Backlength: 80 cm Features: N/A

059

44

087

087

099

159

199

138

159

45

STEFAN CARLSSON

Stefan Carlsson grew up in Göteborg and began skiing in Hovfjället in Värmland with his family during school holidays. But it wasn’t long before he gave up skiing as a teenager in order to give snowboarding a try.

46

S

tefan was passionate about skateboarding from an early age and he became pretty good at it, going on to compete in national competitions during the ‘80s. Stefan describes that period in his life, “All I could think about was skating back then and as soon as I graduated from restaurant academy, my best friend, Kalle Blomberg, and I took off to the skateboarding center of the universe, California.”

After three winters in the States, Stefan and Kalle wanted to try something new. One of their old skate buddies from Gothenburg, Magnus Ås, had discovered Chamonix so Stefan and Kalle decided to trade their skateboards for snowboards and spend a winter season there.

Stefan’s mission was to snowboard all day, every day so he took a cleaning job at a hotel … which only lasted a weekend. However he soon managed to upgrade to dishwasher at the coolest bar in town, Le Brevent Bar and Restaurant. Johan Bäckman from Sweden was running the restaurant and Stefan was truly inspired by him as a chef.

Stefan was blown away by Chamonix. “All the best riders that I had seen in all the snowboard movies and magazines were everywhere – up on the mountain, hanging out in town. It was amazing!” One season turned into many more with cooking jobs at different restaurants in town.

In 1996, Stefan decided to give up the ski bum lifestyle and move back to Gothenburg to give the real world a try. But he quickly learned that he couldn’t get snowboarding out of his head along with his his ultimate dream of running his own restaurant in Chamonix. So after one dark, rainy winter in Gothenburg, Stefan went back to Chamonix to

visit his friends Eva Sandelgård and Gabi Bascoulergue and look for a place to rent and open as a restaurant.

With long dreadlocks and not speaking a word of French, Stefan had no luck whatsoever in finding a place and was ready to give up. “I was pretty disappointed and was talking to Eva, who also happened to be a professiohnal hairdresser. She told me that at 27 years old and after 10 years with dreads it was time for an update.”

With a fresh new lid spin, Stefan scheduled one more meeting with a local real estate agency and brought Eva along as translator. Success! A contract was signed for a space on Chamonix’s rue de Moulin. Stefan and his girlfriend Malin packed their Volvo 245, moved to Chamonix, and with crossed fingers, started the now-famous Munchies restaurant, an international restaurant inspired by Asiatic food.

Like any new business, getting Munchies off the ground was a total roller coaster ride. While riding the previous winter, Stefan had blown some ligaments and, unfortunately, his knee operation didn’t go as planned. His insurance company paid him SEK100,000 to compensate for the botched operation, which Stefan then used to launch his new enterprise!

But it was a tough time to run a restaurant and today Stefan still doesn’t know how they managed to survive will all the costs and never-ending bills. “We had no money to pay employees so Malin and I worked every night, all night. We even lived at the restaurant!” Luckily, a good friend of ours, Jocke Hallberg, came down to work in the bar. He’s one of those rare, one-of-a-kind bartenders and thanks to Jocke, we learned a lot.”

FROM GOTHENBURG SKATE PUNK TO ONE OF CHAMONIX’s BEST RESTAURATEURS Munchies was open only at night so that Stefan could indulge his passion for snowboarding during the day. He often went riding with his friends, including Eva. When Eva started competing she tried to get Stefan to join her, even going as far as entering Stefan as a wild card in the Verbier Extreme contest. However, there was no room on the start list, which in the end was a good thing. Stefan is more of a soul surfer and prefers to ride with his bros and charge big mountain lines like Chamonix’s Aiguille du Midi and Pas de Chevre.

In 2001, after four months in business, Munchies’ landlord finally gave Stefan and Malin an ultimatum: either buy the Munchies space or move out. Needless, to say they made the investment, Stefan bought out his partner Malin, and Munchies continues to have a great crew led by Stefan’s old skate and snowboard buddy, Kalle Blomberg, in the kitchen.

After 10 years of hard work, Stefan is now enjoying a good balance between working, getting his adrenaline fix on the mountain, and spending quality time with his wife, Camilla Olofsdotter, and his 3.5-year-old son Lucas. Although he is not as motivated as he was during his first seasons, it’s rare not to see him in the first cable car on powder days. As an experienced hardcore, Stefan points out, “It’s more about quality than quantity these days.

And as for moving back to Gothenburg? “I can’t really see it.

Chamonix is home now and I can’t think of any other place on Earth I would rather live.”

47

48

BISCAYA W #1763-966

BISCAYA W PANT#1931-966

Material: 100 % pe, MPC, WP 5 000 MP 5 000.

Size: 36-44 Backlength: 70 cm / 80 cm Features: Jkt: det. hood, adjustable hem.

Pant: articulated knees.

Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.

Size: 36-44 Backlength: 72 cm / 80 cm Features: Jkt: stretch, det. hood.

Pant: stretch, articulated knees, zip-in leg.

Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.

Size: 36-44 Inseam: 80 cm Features: stretch, articulated knees, zip-in leg.

099

101

138

144

099

134

138

148

099

MONITOR #2775-942

BISCAYA #2763-966

BISCAYA PANT #2921-966

Material: 100 % pe, MPC, WP 5 000 MP 5 000.

Size: S-4XL Backlength: 80 cm / 84 cm Features: Jkt: det. hood, adjustable hem.

Pant: articulated knees.

Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.

Size: S-4XL Backlength: 70 cm / 85 cm Features: Jkt: stretch, det. hood.

Pant: stretch, articulated knees, zip-in leg.

Material: 92 % pe, 8 % spand. MPC, WP 10 000 MP 5 000.

Size: S-3XL Inseam: 85 cm Features: stretch, articulated knees, zip-in leg.

099

155

167

099

155

158

168

RAINWEAR

MONITOR W #1775-942

099

49

HUGIN BEANIE #9029-268

DRIZZLE BEANIE #9037-201

Material: 50% wool, 50’% ac, Pontetorto windproof Size: One size Features: Excellent permeability, fleece inside.

Material: 50 % wool, 50’ % ac, Pontetorto windproof Size: One size Features: Excellent permeability, fleece inside.

001

099

001

059

099

PRIME BEANIE #9035-278

TUBBY BEANIE #9066-276

Material: 100 % acrylic Size: One size Features: Fleece inside

Material: 50 % wool, 50’ % ac, Size: One size

033

054

062

099

046

057

099

ICEFLOWER #9023-276

POSITION BEANIE #9009-276

Material: 50 % wool, 50’ % ac, Size: One size

Material: 50 % wool, 50’ % ac, Size: One size

001

50

059

046

050

099

025

057

062

099

TUPIZA HAT #9050-212

BLUFF GLOVE #9089-273

Material: 50 % wool, 50’ % ac, Pontetorto windproof Size: One size Features: Excellent permeability, fleece inside.

Material: 71 % pa, 29 % pu Size: S-L Features: Synthetic fur.

Material: 100 % ac Size: S/M-L/XL Features: Synthetic fur.

ACCESSORIES

DEW HEADBAND #9005-201

083 001

099

001

049

068

099

056

059

TUNDRA BEANIE #9014-276

SPHERIC BEANIE #9019-259

TUFF NECKWARMER #9027-259

Material: 50 % wool, 50’ % ac, Size: One size

Material: 100 % pe Size: One size Features: Antipilling

Material: 100 % pe Size: One size Features: Antipilling

019

046

057

099

033

051

057

099

033

051

057

099

MEGIN BEANIE #9021-253

TOLLIE SCARF #9011-281

BAKKI BEANIE #9002-281

Material: 85 % pe, 15 % spand Size: One size Features: Stretch, Quick Dry, wicking.

Material: 50 % wool, 50 % ac Size: One size

Material: 50 % wool, 50 % ac Size: One size

033

054

099

002

046

099

002

046

099

51

ACCESSORIES

TERREN GLOVE #9025-207

KELIR GLOVE #9008-204

YMER GLOVE #9010-293

Material: 100 % leather Size: 8-11 Features: Fleece lining

Material: 100 % pa Size: 6-11 Features: Windproof, reinforced, stretch and leather details, adjustable cuff.

Material: 100 % pe Size: XS-XL Features: Softshell, windproof, reinforced, elastic waist.

099

001

099

099

LAUFI GLOVE #9007-211

NANO HELMET #9039-209

PROXY HELMET #9036-298

Material: 100 % pa Size: S-XL Features: High water repellant, windproof, leather details, reinforced, adjustable cuff.

Material: Polystyrene - ABS Shell Size: S/M 53 - 56 cm L/XL 56 -59 cm Features: Ventillation system, goggle loop, adjust system.

Material: Polystyrene - ABS Shell Size: S/M 54 - 58 cm L/XL 58 - 62 cm Features: Ventillation system, goggle loop, adjust system.

001

046

054

099

001

099

001

099

GOOPHER GOGGLE #9043-208

OHMIC GOGGLE #9042-290

PROMOE GOGGLE #9024-230

Material: 100 % pu Size: One size Features: Double lens, 3-layer foam, silicone print on inside elastic.

Material: 100 % pu Size: One size Features: Double lens, 3-layer foam, silicone print on inside elastic.

Material: 100 % pu Size: One size Features: Double lens, 3-layer foam, silicone print on inside elastic.

001 099

001

099 099

52

063

025

057

063

PAISLEY SOCK #9070-220

SKI SOCK #9075-226

Material: 100 % pe Size: One size

Material: 40 % Tactel, 56 % pa, 4 % Lycra Size: 37/39

Material: 32 % Tactel, 36 % Ull, 24 % Lycra, 8% pa Size: 37/39, 40/42, 43/45

016

046

057

099

033

050

033

056

TEAM BELT #9028-764

SHOULDER BAG #9034-297

TOILET BAG #9017-297

Material: 100 % pe Size: 120 cm

Material: 89 % PVC, 11 % pe Size: One size

Material: 89 % PVC, 11 % pe Size: One size

001

TRAVEL TRAVEL TRAVEL TRAVEL

099

BAG, BAG, BAG, BAG,

099

ACCESSORIES

WAFFLE NECKWARMER #9026-254

099

35L #9035-297 (not col. 025) 65L #9065-297 90L #9090-297 (not col. 025) 120L #9095-297 (not col. 025)

Material: 89 % PVC, 11 % pe Features: Waterproof fabric.

025

099

53

S

SKI CROSS – AN UP-AND-COMING SPORT

ki cross is an action-packed, highly physical, and extremely intense sport that will get more attention during the 2012 season than ever before.

Ski cross has grown dramatically since the IOC made the decision to make it an Olympic sport and this year the Swedish team is better prepared than ever with a strong crew, new sponsors, and national management that will enable the athletes to reach new heights. There are no championships during the 2011/2012 season so everyone is focusing on the World Cup. In addition, the Swedish team is already preparing for the 2014 Olympics in Sochi, Russia and will be among the top contenders in the fight for medals.

The main goal of the Swedish team is to be a world leader in the development of the sport. To reach that goal, the athletes need to always race creatively and be ready to go for the gold in every situation.

Anna Holmlund was born 1987 in Sundsvall, Sweden and her career as a professional ski cross racer hit full speed during her first season. Today she is a World Cup winner, a World Championship bronze medalist and one of our biggest hopes for a medal at the Olympics in Sochi 2014.

Anna is a tall, hard-training woman with a big smile and whose biggest strength is her fast start.

54

Lars Lewen is the veteran on our team. This city boy, born in 1975 in Stockholm, has been a professional since the nineties and has several World Cup victories and X-Games medals to his name. Last year he suffered a knee injury and missed the whole season but this year this happy man is back for a rematch, big time!

Michael Forslund is an up-and-coming racer from Vasaloppet, Mora at the heart of cross-country ski land. He was born in 1986 and had his best season ever last year with two finishes in the top ten in World Cup before crashing and injuring his shoulder, which caused him to miss the last few competitions.

He is now back for the entire race season and in better shape than ever with his sights focused squarely on the podium.

Victor Öhling Norberg is the rookie in our team. This youngster was born in 1990 practically on the slope at Funäsdalen ski resort. Victor is a new generation skier who rides with a complete lack of respect and who relentlessly attacks from start to finish in every heat. His cool mind is perfect for racing, which is why he started last season by qualifying for several finals heats in the ski cross World Cup. Victor represents a big hope for the future.

JOHN LINDH

LARS LEWÉN

VICTOR ÖHLING NORBERG

MICHAEL FORSLUND

ANNA HOLMLUND

TOMMY ELIASSON

HEAD COACH

RIDER

RIDER

RIDER

RIDER

SPORT MANAGER

55

56

JUNIOR AND KIDS 57

”FOR THE 2nd GENERATION” S

candinavians have a well-deserved reputation for dressing their kids in functional clothing that keeps them warm, dry and happy. With this in mind, we launched our first children and juniors collections last year and met with overwhelming success.

What was the secret? We took a good look at our clothing range and realized that we couldn’t just shrink our best-selling adult garments down to kids’ sizes. Instead, we started with a blank page and determined fit, function and design based on how children grow and move. We integrated these ideas with our tried-and-tested ‘three-layer system’ which includes a moisturewicking liner, a heat-retaining middle and a windproof outer. The result was a bunch of smiling, happy, Tenson-wearing kids wherever you found snow.

With so much demand for our Kids clothing, we’ve expanded our 2012/13 range to include more styles and a wider variety of comfortable, technical fabrics in the colours that children love most.

To present the line, a group of second-generation Chamonix Swedes wears our new and expanded Kids collection during a play date at the mid-station of Chamonix’s Aiguille du Midi. While it’s all fun and games now, in a couple of years these guys will be the ones to watch!

58

59

JUNIOR

CAPELLA JACKET #3261-205

MIRI JACKET #3263-205

MIRI PRINT JKT #3263-255

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

031

099

038

050

099

331

CASTOR JACKET #4262-205

DRACO JACKET #4264-205

DRACO PRINT JKT #4264-255

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, water repellent zippers, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

057

60

045

062

099

054

062

099

354

BAILEY PANTS #4951-205 Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det. suspenders, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details.

031

054

099

ASHTON PANTS #4930-205 Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det. suspenders, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg.

025

057

062

61

62

NOVI JACKET #3236-225

HIMALAYA JACKET #4246-235

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det. hood, det. synthetic fur on hood, adjustable waist, hem adjustment, inner cuffs.

Material: 100 % pe, superbright/windproof Size: 134/140 - 158/164 Features: Down, det. hood, inner cuffs.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det.hood, adjustable waist.

001

038

099

033

050

099

038

056

068

099

CRATER JACKET #4235-205

CRATER mel. JACKET #4235-218

ORION JACKET #4237-225

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det. hood, det. synthetic fur on hood, hem adjustment, inner cuffs.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 134/140 - 158/164 Features: Det. hood, det. synthetic fur on hood, hem adjustment, inner cuffs.

Material: 100 % pe, superbright/windproof Size: 134/140 - 158/164 Features: Down, det. hood, inner cuffs.

038

067

099

094

054

062

JUNIOR

LIBRA JACKET #3238-205

099

63

JUNIOR

NOAH SOFTSHELL # 4734-223

DYLAN PILE #4705-272

CAMERON FLEECE #4703-288

Material: 100 % pe, WP 10 000 MP 1 000.

Size: 134/140 - 158/164 Features: Fixed hood, windproof, hem adjustment, articulated sleeves.

Material: 100 % pe Size: 134/140 - 158/164 Features: Fixed hood, hem adjustment.

Material: 100 % pe, Size: 134/140 - 158/164 Features: N/A

031

099

031

045

062

098

031

057

096

COSMOS JACKET #4726-285

ROBIN SET #4778-219

CHARLIE PANTS #4945-288

Material: 100 % pe, Size: 134/140 - 158/164 Features: Windproof, hem adjustment.

Material: 100 % merinowool Size: 134/140 - 152/164 Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.

Material: 100 % pe, Size: 134/140 - 158/164 Features: N/A

045

64

054

052

099

031

054

031

057

096

66

KIDS

STORM SET #4782-205

SNOW SET #4783-205

SNOW SET #4783-255

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Jkt: Det.hood, water repellent zippers, reinforcement, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Pant: Det. suspenders, water repellent zippers, adjustable waist, snowgaiter, articulated knees, reinforcement, reflective details, foot strap.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Jkt: Det.hood, water repellent zippers, reinforcement, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Pant: Water repellent zippers, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details, foot strap.

Material: 100 % pe, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Jkt: Det.hood, water repellent zippers, reinforcement, snowgaiter, hem adjustment, articulated sleeves, inner cuffs.

Pant: Water repellent zippers, adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details.

031

045

057

062

031

038

054

062

331

354

BUSTER OVERALL #4772-205

FREEZ OVERALL #4787-205

ARCTIC PANTS #4933-205

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Det. hood, articulated sleeves, adjustable waist, snowgaiter, articulated knees, reinforcement, reflective details, foot strap.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Det.hood, adjustable waist, snowgaiter, articulated sleeves, inner cuffs, articulated knees, reinforcement, reflective details, foot strap.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Adjustable waist, snowgaiter, articulated knees, reinforcement, zip in leg, reflective details, foot strap.

031

038

057

062

031

045

054

062

099

67

KIDS SCOUT JACKET #4242-205

ZOND JACKET #4240-225

HIMALAYA JACKET#4248-235

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Det. hood, det. synthetic fur on hood, water repellent zippers, articulated sleeves, hem adjustment, inner cuffs, reflective details.

Material: 100 % pe, superbright/windproof Size: 86/92- 122/128 Features: Det. hood, hem adjustment, reflective details.

Material: 100 % pa, MPC, WP 5 000 MP 5 000 Size: 86/92 - 122/128 Features: Det. hood, adjustable waist, reflective details.

031

054

067

025

033

054

062

CUBIC RAIN SET #4781-252

SATURN RAIN SET #4779-252

Material: 100 % pu, WP 5 000 Size: 86/92 - 122/128 Features: Jkt: Det. hood, reflective details. Pant: adjustable suspenders, elastic waist, det. foot strap, reflective details.

Material: 100 % pu, WP 5 000 Size: 86/92 - 122/128 Features: Jkt: Det. hood, reflective details. Pant: adjustable suspenders, elastic waist, det. foot strap, reflective details.

031

68

038

045

062

099

111

125

162

038

056

068

099

69

KIDS ZOE PILE #4718-272

LOU FLEECE #4702-288

GIL FLEECE #4946-288

Material: 100 % pe Size: 86/92 - 122/128 Features: Fixed hood, hem adjustment.

Material: 100 % pe Size: 86/92 - 122/128

Material: 100 % pe Size: 86/92 - 122/128

031

062

098

031

057

096

031

057

096

GOOFY OVERALL #4760-288

CHRIS SET #4776-219

CAVITY FLEECE #4724-285

Material: 100 % pe Size: 86/92 - 122/128

Material: 100 % merino wool Size: 86/92 - 122/128 Features: First layer, excellent moisture management, odor-resistant, natural warmth and insulation.

Material: 100 % pe Size: 86/92 - 122/128 Features: Wind proof, hem adjustment.

031

70

045

057

096

032

052

045

052

099

ASA BEANIE #9072-224 Material: 100 % acrylic Size: S-M Features: N/A

025

062

099

LEE MITTENS #9062-205 Material: 100 % pa Size: 86/92 - 122/128 Features: Reinforced, reflective details, high water repellent, windproof.

031

054

099

CLAUD MITTENS #9084-252 Material: 100 % pu, WP 5 000 Size: 86/92 - 122/128 Features: Reinforced, reflective details.

045

72

054

099

AUSITN BEANIE #9040-259

SPARTAN HELMET #9083-298

Material: 100 % acrylic Size: S-M Features: Fleece lined.

Material: 100 % pe Size: S-M Features: Fleece, antipilling.

Material: Polystrene - ABS Shell Size: S/M 49 - 54 cm Features: N/A

045

054

099

025

031

057

001

031

099

ROSSI MITTENS #9063-205

LUCA NECKWARMER #9039-259

HUB GOGGLE #9085-234

Material: 100 % pa Size: 134/140 - 158/164 Features: Reinforced, reflective details, high water repellent, windproof.

Material: 100 % pe Size: One size Features: Fleece, antipiling.

Material: 100 % pu Size: 49 - 54 cm Features: N/A

031

054

099

025

031

057

TUPIZA HAT #9060-235

SHINE VEST#9096-263

Material: 100 % pa Size: S-M Features: Synthetic fur.

Material: 100 % pe Size: S-M Features: Visability fabric, reflective details.

038

056

068

099

331

354

ACCESSORIES

BEL BEANIE #9073-206

099

011

73

MPC EXTREME

NANOPLUS

As its name suggests, this is the highest grade of MPC. Developed according to the exacting demands of ambitious outdoor athletes and adventurers, it combines extremely effective waterproofing with exceptional fabric-breathing performance. MPC Extreme is also available in a 3-layer system with stretch characteristics – ideal for activities that require optimum freedom of movement.

Nanoplus provides superior water/oil repellency and protection against spills and stains. Nanoplus delivers durable long lasting protection.

MPC MPC is characterized by extremely long-lasting waterproof properties and above average breathing performance, making it ideal for the active outdoor life, regardless of the water and moisture Mother Nature decides to throw in your direction. Tenson MPC is also available with stretch characteristics, perfect for those activities that test us a little more.

AIR PUSH Created with the challenging activities Tenson people enjoy as inspiration, Air Push is our inhouse developed material that delivers superior breathability and comfort wherever you are and whatever you’re doing. Fully recyclable and featuring density that is 20 to 30% higher than conventional materials, its fine pores allow moisture on the inside to be wicked away while at the same time, preventing water permeation from the outside. As well as outstanding water resistance, we created Air Push to be strong yet light. This means that it doesn’t stiffen and hinder freedom of movement when the temperature drops. Good news for those of us who see cold weather as a challenge as opposed to an obstacle. And when you finally come back indoors, Air Push allows your garment to dry faster – so you can get back outside again.

DERMIZAX For those of you who lead a very active life, we recommend Dermizax.

It offers high levels of water proofing and minimal condensation, no matter the intensity of your activity while its highly efficient non-porous membrane structure delivers maximum breathability. A durable, flexible fabric for the real adventurer.

SUPPLEX Supplex is a high-tech nylon that looks, feels and breathes like soft cotton and because it’s made of numerous filaments, it´s softer than standard nylon.

Supplex is low in weight, packable and durable and makes any garment windproof, water-resistant, stain-resistant and quick-drying. Supplex has such a wide range of practical qualities, you´ll find it in quite a few of our garments.

POWER COMFORT Power Comfort is a fleece soft shell that is used as a isolating second-layer.

The garment effectively carries away moisture if you begin to sweat and creates an isolating air pocket keeping you warm and dry.

1202204

IMDA

36

1775942

MONITOR W

49

2626219

NILS

27

9028264

TEAM Bealt

53

4718272

ZOE

70

1206194

SUE

28

1911194

VICKY

28

2646253

ORBIT

26

9029268

HUGIN

50

4724285

CAVITY

70

1207210

YLVA

36

1914261

CHRYSTAL

28

2709237

GRANITE

25

9034297

SHOULDER b.

53

4726285

COSMOS

64

1208251

VEGA

40

1920211

SARA

14

2713288

SVERKER

25

9035278

PRIME

50

4734223

NOAH

64

1213286

ZORA

39

1923280

NORA

18

2719222

NICK

23

9035297

TRAVEL

53

4760288

GOOFY

70

1220236

HIND

39

1927269

HOPE

13

2722222

NYX

23

9036298

PROXY

52

4772205

BUSTER

67

1221217

VESTA

34

1931966

BISCAYA W p.

49

2726222

NED

23

9037201

DRIZZLE

50

4776219

CHRIS

70

1229251

ULLA

40

1954202

PEPPER

11

2742280

FUSION

18

9039209

NANO

52

4778219

ROBIN

64

1239225

ECLIPSE

17

1967253

AGNES

26

2752950

MILLER

25

9042290

OHMIC

52

4779252

SATURN

68

1243292

ULTIMA

39

1968253

INA

26

2763966

BISCAYA

49

9043208

GOPHER

52

4781252

CUBIC

68

1251227

JALSTA

43

1980219

NOEMI

27

2775942

MONITOR

49

9050212

TUPIZA

51

4782205

STORM

67

1257211

TISH

34

2203269

JAKE

13

2913194

WILL

28

9065297

TRAVEL bag

53

4783205

SNOW

67

1259215

VICKY

34

2204211

RON

14

2921966

BISCAYA pa.

49

9066276

TUBBY

50

4783255

SNOW Print

67

1266202

POSH

11

2207211

SPICE

14

2958202

POWER

11

9070226

PAISLEY sock

53

4787205

FREEZ

67

1267269

JOY

13

2209225

DEGREE

17

2970211

BALDER

14

9075226

SKI sock

53

4930205

ASHTON

61

1269211

RUBY

14

2210211

TRON

34

2973280

VIDAR

18

9089273

BLUFF

51

4933205

ARCTIC

67

1270211

SWEET

14

2213210

EDOR

36

2977269

BRAVE

13

9090297

TRAVEL bag

53

4945288

CHARLIE

64

1271229

JULAR

44

2214205

SERAC

37

2982219

NOEL

27

9095297

TRAVEL bag

53

4946288

GIL

70

1273210

MINERVA

36

2222217

VULCAN

34

2983253

AMOS

26

4951205

BAILEY

61

1276225

FREEDA

17

2226286

TYR

39

2984253

IGGY

26

3236225

NOVI

63

9039259

LUCA

73

1278214

JARILAN

43

2231236

ASRAI

39

2988261

DELTOID

28

3238205

LIBRA

63

9040259

AUSTIN

73

1279216

JARNA

43

2234194

SKIP

28

9002281

BAKKI

51

3261205

CAPELLA

60

9060235

TUPIZA

73

1295212

SIGRID

40

2235202

POWDER

11

9005201

DEW

51

3263205

MIRI

60

9062205

LEE

72

1296212

HIMALAYA W

40

2239225

ELEMENT

17

9007211

LAUFI

52

3263255

MIRI Print

60

9063205

ROSSI

73

1535258

SANSTORP

44

2247216

JAVRE

43

9008204

KELIR

52

4235205

CRATER

63

9072224

ASA

72

1537279

SABY

44

2249211

ROCK

17

9009276

POSITION

50

4235218

CRATER mel.

63

9073206

BEL

73

1624219

NILLA

27

2252215

VIGGO

34

9010293

YMER

52

4237225

ORION

63

9083298

SPARTAN

73

1636253

OONA

26

2253204

STEIN

36

9011281

TOLLIE

51

4240225

ZOND

68

9084252

CLAUD

72

1703237

GNEISS

25

2275227

JONKA

43

9014276

TUNDRA.

51

4242205

SCOUT

68

9085234

HUB

73

1713288

SVEA

25

2280229

JORLOW

44

9017297

TOILET bag

53

4246235

HIMALAYA

63

9096263

SHINE

73

1716222

NELLY

23

2282214

JACOBS

43

9019259

SPHERIC

51

4248235

HIMALAYA

68

1717222

NAUKA

23

2283210

EINAR

36

9021253

MEGIN

51

4262205

CASTOR

60

1720288

MIMMI

24

2284292

THULE

39

9023276

ICEFLOWER

50

4264205

DRACO

60

1730233

RAN

24

2286251

SIRIUS

40

9024230

PROMO

52

4264255

DRACO print

60

1731950

MALIN

25

2296212

HIMALAYA

40

9025207

TERREN

52

4702288

LOU

70

1742280

STELLA

18

2539249

SALTORP

44

9026254

WAFFLE

53

4703288

CAMERON

64

1763966

BISCAYA W

49

2541275

SAGAN

44

9027259

TUFF

51

4705272

DYLAN

64

COLOUR 001

002

003

011

016

017

018

019

022

023

024

025

026

030

031

032

033

034

035

036

037

038

044

045

046

047

048

049

050

051

052

053

054

056

057

058

059

062

063

064

065

066

067

068

069

070

073

075

085

086

088

091

093

094

095

096

098

099

Austria 0800 -5600966 Belgium +3292827022 Denmark +4533122411 Holland +31598316911 Germany 0800 -5600966

OFFICAL PARTNER TO:

Italy +393487090596 +390323864830 Poland +48124157762 Sweden +4631688300