Lazer 1415 snow

MARKETING

KIDS

WOMEN

ADULT

TECHNOLOGIES

INTRODUCTION

LAZER SNOW 2015

1919

1987

2008

bicycle helmet

Lazer launches a new category of fashion helmets for urban wear

2000

2009

1st in-molded helmet

Lazer Sport goes independent to continue growth

Creation of the business

1930 Rigid leather helmet

2004 Olympic Gold by Paolo Bettini in Athens with Lazer helmet

2010 Tardiz, the latest aerodynamic technology for time trial performances

1948 bicycle helmet

2005

2011

Tom Boonen wins World Championships with Lazer helmet

2012 1955 1st thermoplastic helmet

Established in 1919 and headquartered in Belgium, Lazer designs, manufactures and markets bicycle, motorcycle, and snow helmets in more than 60 countries, over 5 continents. Through experience, passion and dedication, we strive to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into the most innovative helmet company in the world.

Lazer launches the snow line

2006 Rollsys system invented Stefan Everts wins 10th motocross World Championship

1974

2013 Winner of the ISPO award for the TEMPTED helmet with Color Chic

1st full face helmet

2

O N H C TE

TECHNOLOGIES

TECHNOLOGIES

Y G LO

3

Rollsys®

®

TEMPTED LEXI MOZO

M OZO DLX EFFECT

DISSENT JINKZ

With a proven sales record, world-wide patents and the innovation of the Lazer Research & Development Team, Rollsys adjusts to you.

system is fully integrated into the helmet and completely surrounds the head. By turning the wheel – situated on top of the helmet – the Rollsys system permits an accurate and progressive peripheral sizing adjustment.

With the ease of one hand operation the helmet will symmetrically be tightened without any pressure points on the head.

Why? With the peripheral sizing and the vertical adjusting

From the moment you try the Rollsys system you will immediately recognize its superiority. The testing by

59 cm 58 cm 57 cm 56 cm

4

MIPS

a low friction layer to reduce rotational violence in case of a crash, mimicking the brain’s own protection system.

TECHNOLOGIES

TECHNOLOGIES

Incorporating an additional safety aspect in the Mozo

is added to the helmet, separating the shell and padding.

This layer allows the helmet to move independently of the padding, which in case of a crash reduces the rotational force of an impact.

Most crashes are oblique (occur at an angle), these kinds of impacts create rotational violence, which in turn can cause some of the most severe brain damage. The MIPS system imitates the natural protective properties of the human brain and gives proven reduction of rotational forces. It doesn’t interfere with helmets existing protective properties – it only adds protection to the most common type of impacts and against the most severe type of brain injuries.

5

TECHNOLOGIES

TECHNOLOGIES

The Cappuccino Lock is a revolutionary way to secure your skis or snowboard using only your helmet straps. Slide the male part of your buckle into the lock on one side and connect the female part of your buckle on the other side of the lock. Twist the numbers to ensure the lock does not open and relax while you take a break.

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MOZO TEMPTED

DISSENT EFFECT

LEXI HOODIE

perfectly with your helmet – allowing you to choose from endless color options. Easily click the shell on or off to customize your Lazer helmet.

TECHNOLOGIES

TECHNOLOGIES

Change your look, without changing

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TECHNOLOGIES

TECHNOLOGIES

Even more fun options available for the Jinkz kids helmet.

8

TECHNOLOGIES

TECHNOLOGIES

a solid connection to your helmet, not just a sticker for your camera. Attach your GoPro速, headlamp, or other Lazer accessories so you know they are safe.

9

TECHNOLOGIES

TECHNOLOGIES

Blast your favorite songs straight into every Lazer helmet with the Wired Audio™ system from Lazer. Audio pockets to drop in your own audio pods is available on all adult helmets.

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ADULT

ADULT

T L U D A Style, performance, comfort, lightweight and sophistication, all words that come to mind when looking at Lazer helmets. This collection will cover you in the backcountry, the park and everything in between. Packed with technology and dripping with style, they stand out while keeping you safe!

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N E W 2 015

Rollsys Optional Color Chic Fabric Leather Straps 18 Adapt² Vent™ Duo-mold™ construction 438 grams MIPS

ADULT

ADULT

LAZER TECHNOLOGIES

MATTE BLACK FABRIC

COLORS

MATTE LIGHT GRAY FABRIC

MATTE BROWN FABRIC

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U P DAT E D 2 015

Rollsys Optional Color Chic Wired Audio™ Duo-mold™ construction 18 Adapt² Vents™ 438 grams

ADULT

ADULT

LAZER TECHNOLOGIES

FLUORO ORANGE

COLORS

MATTE BLACK PATTERN COLORWAY

MATTE BLACK

MATTE YELLOW FADE

MATTE-WHITE

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U P DAT E D 2 015

COLOR CHIC

FLUORO GREEN

FLUORO INSIDE OUT

FLUORO YELLOW

FLUORO ORANGE CAMO

FLUORO ORANGE

MATTE BLACK

MATTE BLUE

MATTE METALLIC GRAY

ADULT

ADULT

COSMO

FLUORO INSIDE OUT

MATTE RED

MATTE PINK

MATTE WHITE

LIGHTNING

MATTE MINT

MATTE METALLIC GRAY

MATTE BLUE

MATTE BLACK

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U P DAT E D 2 015

Rollsys Optional Color Chic IN|Out™ Design Optional Multicap Snow-Bike Crossover In-Mold Construction 13 Adapt™ vents

ADULT

ADULT

410grams

MATTE GREEN FADE

FLUORO YELLOW

MATTE BLACK

MATTE WHITE

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U P DAT E D 2 015

Rollsys Optional Color Chic IN|Out™ Design MIPS In-Mold Construction 13 Adapt™ vents 410grams

ADULT

ADULT

LAZER TECHNOLOGIES

MATTE BLACK FADE

COLORS

MATTE BLACK

MATTE WHITE

FLUORO GREEN

MIPS MATTE BLACK

MIPS MATTE WHITE

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U P DAT E D 2 015

COLOR CHIC

GREEN FADE

MATTE BLACK

POP ART

MATTE WHITE

MATTE GRAY

ADULT

ADULT

FLUORO CAMO

FLUORO CAMO

FLUORO ORANGE

MATTE BLUE

FLUORO GREEN

FLUORO YELLOW

MATTE RED

FLUORO YELLOW

GREEN FADE

MATTE GRAY

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U P DAT E D 2 015

Lightweight Optional Color Chic Fitted™ Padding In-Mold Construction 12 vents + channels 345grams

ADULT

ADULT

LAZER TECHNOLOGIES

FLUORO YELLOW

COLORS

FLUORO GREEN

FLUORO ORANGE

MATTE BLACK

MATTE WHITE

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U P DAT E D 2 015

COLOR CHIC

FLUORO GREEN

FLUORO ORANGE

FLUORO YELLOW

MATTE BLACK

MATTE BLUE

ADULT

ADULT

BLUE LOGO

BLUE LOGO

MATTE WHITE

BLACK PATTERN

MATTE RED

MATTE METALLIC GRAY

BLACK PATTERN

MATTE WHITE

FLUORO YELLOW

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N E W 2 015

Fitted™ Padding Snow-Bike Crossover Hard-Shell Construction 16 vents + channels

ADULT

ADULT

475 grams

DARK WOOD

BROWN WOOD

WOOD

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U P DAT E D 2 015

Fitted™ Padding Snow-Bike Crossover Hard-Shell Construction 16 vents + channels 475 grams

ADULT

ADULT

LAZER TECHNOLOGIES

BLACK PATTERN

COLORS

MATTE BLACK

MATTE GREEN PRINT

MATTE WHITE

PURPLE

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W

WOMEN

WOMEN

N E M O

When different is what you want, the Lazer women’s range is here for you. Comfort and style is coupled best in comfort. These helmets bring superior ventilation, safety and technology into one complete package. Everything a woman wants.

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U P DAT E D 2 015

Rollsys Optional Color Chic IN|Out™ Design Duo-mold Construction 18 Adapt² Vents™

WOMEN

WOMEN

438 grams

MATTE WHITE PATTERN

MATTE WARM RED WHITE

PURPLE GRAY

MATTE BLUE BLACK

MATTE BLACK PATTERN

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U P DAT E D 2 015

COLOR CHIC

FLUORO GREEN

FLUORO INSIDE OUT

FLUORO YELLOW

FLUORO ORANGE CAMO

FLUORO ORANGE

MATTE BLACK

MATTE BLUE

MATTE METALLIC GRAY

ADULT

ADULT

COSMO

COSMO

MATTE RED

MATTE PINK

MATTE WHITE

LIGHTNING

MATTE MINT

MATTE PINK

MATTE MINT

MATTE BLACK

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U P DAT E D 2 015

Rollsys Optional Color Chic IN|Out™ Design Optional Multicap In-Mold Construction 13 Adapt™ vents

WOMEN

WOMEN

410grams

PEARL WHITE PINK

BLUE

BLACK

MATTE WHITE PATTERN

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U P DAT E D 2 015

COLOR CHIC

GREEN FADE

MATTE BLACK

POP ART

MATTE WHITE

MATTE GRAY WOMEN

WOMEN

FLUORO CAMO

POP ART

FLUORO ORANGE

MATTE BLUE

FLUORO GREEN

FLUORO YELLOW

MATTE RED

GREEN FADE

MATTE BLACK

FLUORO ORANGE

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KIDS

KIDS

S D I K For youngsters with too much energy, that never sit down and are always ready to go, you can rest assured there are helmets to protect them from everything the mountain can throw at them. Adult sized technology installed in a youth sized helmet, bright colors and the crazy nutshell technology will make your youngsters want to wear these helmets.

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U P DAT E D 2 015

Rollsys Optional Crazy Nutshell IN|Out™ Design In-Mold Construction 13 Adapt™ vents 410 grams

KIDS

KIDS

MATTE WHITE

MATTE BLACK

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U P DAT E D 2 015

CRAZY NUTSHELL

BLACK SKULLS

BLUE

BLUE MOUNTAINS

FLOWER PINK

FLUFFY

FLUORO GREEN

FLUORO ORANGE

FLUORO YELLOW

GOLD SKULLS

PINK

SPACEY

SQUARES

KIDS

KIDS

SPACEY

BLACK SKULLS

GOLDSKULLS

FLOWERPINK

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U P DAT E D 2 015

Turn-Fit Vent Channels Snow-Bike Crossover Hard-Shell Construction 16 vents + channels 475grams

KIDS

KIDS

NOIZ-BLUE

BLACK

LIGHT BLUE

WHITE

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MARKETING

MARKETING

G N I T E

K R A M 31

Watch Hannah go for a second gold in 2014

On-snow or on the bike, Julia is at home in Whistler wearing a Lazer — Canadian Skiercross pioneer, and contributor

MARKETING

MARKETING

Self-portrait video star

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Fueled by our passion for snow.

PROTECT OUR WINTERS Just like our protection through innovation for you, we must also support those that tirelessly work to protect the sport we We support Protect Our Winters as the environmental center point of the winter sports community, united towards a common goal of reducing climate mountain communities.

1% FOR THE PLANET As a business, Lazer snow believes we commit to provide 1% of sales to

Planet exists to build and support an

MARKETING

MARKETING

to creating a healthy planet.

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MOZO DL X

MOZO

DISSENT

EFFECT

HOODIE

REVERT DLX

REVERT

TEMPTED

LEXI

JINKZ

NOIZ

MATTE BLACK FABRIC

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

DARK WOOD

MATTE BLACK

MATTE BLACK

BLACK

MATTE BLACK

BLACK

PEARL WHITE PINK

MATTE WHITE

WHITE

PATTERN

LIGHT GRAY

MATTE WHITE

MATTE WHITE

MATTE WHITE

HOODIE MATTE WHITE

BROWN WOOD

MATTE WHITE.

MATTE WHITE PATTERN

MATTE BROWN

MATTE BLACK

FABRIC

PATTERN COLORWAY

MATTE YELLOW FADE

FLUORO ORANGE

MATTE GREEN FADE

MATTE BLACK FADE

FLUORO GREEN

WOOD

BLACK PATTERN

MATTE BLUE BLACK

MATTE WHITE

LIGHT BLUE

PATTERN

FLUORO YELLOW

FLUORO GREEN

FLUORO YELLOW

PURPLE

PURPLE & GRAY

MIPS MATTE BLACK

FLUORO ORANGE

MATTE GREEN PRINT

MATTE WARM RED

BLUE

BLUE

MARKETING

MARKETING

WHITE

MIPS-MATTE WHITE

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COLOR CHIC MOZO TEMPTED

COSMO

FLUORO GREEN

COLOR CHIC DISSENT EFFECT LEXI

MATTE PINK

MATTE WHITE

FLUORO YELLOW

MATTE WHITE

COLOR CHIC HOODIE

BLUELOGO

MATTE METALLIC

CRAZY NUTSHELL JINKZ

BLACK SKULLS

SQUARES

FLUORO GREEN

BLUE

SPACEY

FLUORO ORANGE

JINKZ-CN-

PINK

GRAY

FLUORO INSIDE OUT

FLUORO ORANGE

MATTE RED

FLUORO CAMO

FLUORO GREEN

FLUORO ORANGE

FLUOROYELLOW

LIGHTNING

GREEN FADE

MATTE RED

POP ART

FLUORO GREEN

MATTE RED

FLUORO ORANGE

MATTE WHITE

CAMO

BLUEMOUNTAINS.PSD

MATTE BLACK

MATTE BLUE

MATTE BLACK

LMATTE BLUE

FLUORO YELLOW

BLACK PATTERN

FLOWER PINK

GOLD SKULLS

MATTE METALLIC

MATTE MINT

MATTE GRAY

FLUORO ORANGE

MATTE BLACK

MATTE BLUE

FLUFFY

FLUORO YELLOW

MARKETING

MARKETING

GRAY

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MARKETING

WOMEN

KIDS

MEDIUM

LARGE

MOZO DLX

52-56

56-59

59-62

MOZO

52-56

56-59

59-62

DISSENT

52-56

56-59

59-62

EFFECT

52-56

56-59

59-62

HOODIE

52-56

56-59

59-62

REVERT DLX

52-56

56-59

59-62

REVERT

52-56

56-59

59-62

TEMPTED

52-56

56-59

—

LEXI

52-56

56-59

—

JINKZ

52-56

—

—

NOIZ

52-56

—

—

MARKETING

ADULT

SMALL

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photo credits

Eric Berger Pat Mulrooney Garth Hager

www.lazersport.com twitter@LazerSnow facebook.com/LazerSnow

Lazer Sport NV Lamorinièrestraat 33-37 2018 Antwerp – Belgium Tel: +32 (0)3 216 09 00 info@lazersport.com 37