Getting Skin Ready ®
GSR® is the solid foundation to build upon for all skincare routines. Share this month’s NEW marketing tools with your audience, including Instagram posts and stories.
Calling all ZO® GloPros—engage with the ZO® community for a chance to be shared on ZO’s Instagram, with an audience of 434k+ global followers.
GloPro Activation: July 2024
Rising temperatures are a reminder of how important it is to maintain the right skincare protocol through the summer. Share your expertise in maintaining healthy skin this season, from Getting Skin Ready® to your non-negotiable essentials for sun protection.
1. What can patients implement into their skincare routines to target their specific skin concerns during the summer months?
2. What is your advice to patients for their at-home skincare protocol, after an in-office treatment during the summer?
Who is a ZO ® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image or Carousel
• Tag + mention: @zoskinhealth · @zoskinhealth_canada
• Required Hashtags: #ZOGloPro #ZOSummerSkin
Each eligible post is entered into a random drawing for the chance to win:
• One (1) Getting Skin Ready® Kit
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
Getting Skin Ready ®
Return to the basics with this simple, 3-step system that maximizes overall protocol results.
1. CLEANSE
Cleansing removes dirt, oil + environmental pollutants to provide a prepped canvas for subsequent steps
2. EXFOLIATE
Exfoliating sweeps away dead surface cells to enhance absorption of corrective products while restoring a glowing complexion
3. TONE
ZO® toners remove excess surface sebum + provide gentle chemical exfoliation to enhance penetration of corrective products while refining the look of pores
PROVEN RESULTS
At the 8-week interval of an independent clinical study assessing Getting Skin Ready®, patients reported:
62% 69% 73%
improvement in improvement in improvement in skin dullness oiliness skin roughness
PROTOCOL: An 8-week clinical study on 35 subjects. Subjects cleansed AM + PM with Gentle Cleanser, exfoliated in the AM with Exfoliating Polish and toned skin AM + PM with Acne Treatment Pads. Subjects used their own self-selected SPF 30+ sunscreen during the study.
Social Media Playbook Make
Marketing Easy
Access ZO Skin Health®’s ready-to-use social media content to post on your social media platforms! Complete with visuals, captions and hashtags!
Marketing Support Available
Enhance the patients experience with our in office videos, created to digitally display in your clinic or retail space.
ZO® Skin Health at the Met Gala
ZO® Skin Health is featured by Byrdie as part of “All The Best Beauty Looks From the 2024 Met Gala.” The article notes that Ashley Graham’s “glowing complexion is the result of” Exfoliating Cleanser, Exfoliating Polish, Complexion Renewal Pads, Illuminating AOX Serum, and Growth Factor Serum.
Gift with Purchase Program · Available July 15
Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells. $74 Value
Spend $2,500 Receive 10x Getting Skin Ready® Kit Retail Value $740
Spend $5,000 Receive 20x Getting Skin Ready® Kit Retail Value $1,480
Spend $10,000 Receive 30x Getting Skin Ready® Kit
Retail Value $2,220
Support Available
Make marketing simple with digital assets to promote this month’s Gift with Purchase.
New Digital Marketing Webinar Series
This new webinar series is designed to provide you with the knowledge and tools needed to elevate your digital marketing efforts and drive practice growth.
JULY WEBINAR TOPIC Optimizing Your Practice’s Website
Define your practice’s digital presence with an engaging + effective online experience. Obtain practical tips and actionable steps to transform your practice’s website into a powerful tool for client acquisition and retention.
Join us during either session:
SESSION 1
Tuesday, July 23rd
9:30 AM PST 12:30 PM EST Register Now
SESSION 2 Wednesday, July 24th 12:00 PM PST 3:00 PM EST
EDUCATION SPOTLIGHT
New On-Demand Offering
Register to view a 20-minute Q+A session with Emily Rockwell, RN, MSN, NP-C. Emily shares her tips for building a successful skincare practice with her proven approach to identifying patient challenges, prescribing protocols for predictable results and gaining patient commitment for optimal patient satisfaction.
ZO ® Summer Learning Series
Jumpstart to ZO ®
Join us to discover the leading physician-dispensed skincare brand founded by Dr. Zein Obagi:
· Brand Introduction
· ZO® Philosophy and Approach
· Product Overview
· Comprehensive and Continuous Solutions
Registration Required
SESSION 1
Friday, July 19
Advanced Training Series
SESSION 2
Friday, August 2 8:00 AM PST 11:00 AM EST
Elevate your skincare knowledge with the power of ZO® science:
· ZO® Philosophy and Approach
· Understanding Skin Conditions + Key Products and Ingredients of ZO® Comprehensive Solutions
· New & Updated ZO® Protocols
Registration Required
9:00 AM PST 12:00 PM EST Brightening Solutions Register Now
Monday, July 15
9:00 AM PST 12:00 PM EST Register Now
Monday, July 29
8:00 AM PST 11:00 AM EST Register Now
Thursday, August 1 11:00 AM PST 2:00 PM EST Register Now Register Now Anti Aging Solutions
Tuesday, July 16 11:00 AM PST 2:00 PM EST Register Now
Tuesday, July 30 9:00 AM PST 12:00 PM EST Register Now
Acne + Redness Solutions
Wednesday, July 17 9:00 AM PST 12:00 PM EST Register Now
Wednesday, July 31 8:00 AM PST 11:00 AM EST Register Now
Smart Sun Protection + Complementary Products
Thursday, July 18 8:00 AM PST 11:00 AM EST Register Now
