How to Write Free Classified Ads That Sell If you've ever visited classified ad sites, and read some of the ads, you really have to wonder if some of these people actually make any money from the ads they post. Certainly, not all of the ads are bad. You should study some of the ads on these sites. This should be your first step in writing a good ad: Study the ads that pique your interest. This can be ads in the newspaper, in magazines, on Google and Yahoo, and on the free classified ad sites. You want to study the type of ads you want to write. Create a swipe file. This can be a simple text file of ads you liked, that made you want to click through, or write for more information, or whatever. The purpose of a good ad is to get you to do something. To act. If you've ever written an ad, then you've probably heard of the ad writing formula AIDA, but it's worth repeating here:
A - Attention
I - Interest
D - Desire
A - Action
Attention applies to your headline. You want to generate attention and get readers to read the rest of your ad. You need to write a good headline. Your headline should be short, to the point, and demand attention. Here are some examples:The Secret of Making People Like You A Little Mistake That Cost A Farmer $3,000 A Year The shorter your ad, the shorter your headline needs to be. Make every word count. One thing you should remember here is before writing your ad, choose your audience. Your ad can't be all things to all people. Your ad must appeal to those who are looking for what you have to offer.