Shortline Fall 2011

SHORTLINE

A C T I O N WAT E R S P O R T S FA L L 2 0 1 1 N E W S L E T T E R

LATE SUMMER DAYS AT

INSIDE THIS ISSUE PRO SHOP SMART BOAT 2012 BOATS BUYERS GUIDE! & INNOVATIONS FROM: SPECIALS PAGE 7

PAGE 2

FALL SERVICE SPECIALS PAGE 6

COBALT PAGES 3-5

NEW STAFF IN TRAVERSE CITY PAGE 6

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MONDAY THRU FRIDAY 9 AM TO 6 PM - SATURDAY 9 AM TO 3 PM

2011

smart BOAT BUYERS GUIDE THE

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Receive the Best Pricing of the Season

Receive early buy discounts now including promotions introduced at the boat show!

BOAT SALE New 2011 Closeout & Demo Boats!

Few Remain!

Call for details before they’re gone.

2

Leave Your Fall Service Bill to Us

Trade in your boat this fall and we’ll take care of your fall service bill including winterization, storage, & insurance costs.

3

NADA trade values are up and used boats are hard to find. You can expect a high trade value plus historic low interest rates. If you are going to finance your new boat, current rates may never be better!

The boating industry has changed! Manufacturers have dramatically lowered production, in-stock inventory has been greatly reduced, and lead times to order a new boat have never been longer. If you wait until the boat show you will miss out on fall savings and might not even receive your boat until July! Don’t get stuck mowing the lawn while you could be in your new boat on the water with your family! Call Action Water Sports today for details!

FALL PROMOTION | Lowest Price of the Season! | Guaranteed Spring Delivery Choose your Colors and Options | Includes all promotions from Boat Show Season.

BOAT SHOW PROMOTION | Guaranteed Mid-Summer Delivery Choose Your Colors and Options SPRING PROMOTION In Stock Inventory Available

BETTER

GOOD

WHY BUYING IN THE FALL IS WHY IS FALL THE BEST TIME TO BUY?

Receive a Premium Trade Value

smart

Manufacturers need to balance production in all 12 months to keep manufacturing efficient. To encourage off season sales, manufacturers offer the deepest discounts when demand is at it’s lowest.

HOW MUCH DO I REALLY SAVE?

There are four ways to save during the fall.

1. Manufacturers offer a fall rebate of up to $5,000.00.

2. Manufacturers offer a boat show rebate of up to $2,500.00. (Which also applies to fall purchases.)

3. Trading in your boat now means no fall service or storage bills.

4. Receive a higher trade-in value now rather than waiting until next year’s lower value.

The added bonus will be having your boat custom built to your choice of added options and color specifications!

BEST

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INTRODUCING

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The MasterCraft X2 has set the standard for family watersports since 2006 and still wins the popularity contest as the best selling model at AWS. A redesigned X2 is here for 2012 with more seating and storage room than ever. Now featuring a walkthrough transom, the new X2 is once again pushing the envelope to what can be done with a 20-foot boat!

2012 INNOVATIONS NEW AUTO DEPLOY TRIM TABS

NEW ZFT2 TOWER

NEW TOUCH SCREEN CONTROLS

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MONDAY THRU FRIDAY 9 AM TO 6 PM - SATURDAY 9 AM TO 3 PM

COBALT

220

NEW FOR 2012

COBALT

200

Cobalts 20’ boat seats 11 and provides style and comfort at an amazing value. Starting at $39,995

COBALT

Every inch, every ounce a Cobalt, the easily trailerable 220 arrives in direct response to the needs and wishes of experienced boaters. In the sleek new Cobalt 220, interior space is beyond anything ever imagined.

Storage is everywhere, with large and easily accessible fiberglass bins, chests, lockers and compartments.

The sculpted hull speaks for itself, while the long, purposeful lines sweep and flow all the way through to the swim platform.

COBALT

242

Cobalt’s best selling model seats 13 and includes everything needed for a day on the water.

276 COBALT

Yacht certified runabout with an expansive bow and large reclining sun pad.

2011

296

Offered in both single or twin engine setups, the 296 owns the lake with plenty of seating & storage.

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H210 H190LE H240

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Exclusive designed curved glass windshield Easy to access Swim Platform Generous sun pad with walk-through to cockpit

Starting at $26,125

Entertain friends and family for a day on the water | Yacht certified

SL222 H310

Sport and luxury combine into this 22’ masterpiece

Entertain friends and family for a day on the water | Yacht certified

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2011

FALL SERVICE FREQUENTLY ASKED QUESTIONS

NEW FACES IN TRAVERSE CITY

SHOULD I CHANGE THE OIL IN THE SPRING OR FALL?

Engine oil and filters must be changed before storage because of the acids that develop in the oil, which can attach to bearings. Also, since marine engines run cooler than automotive engines, moister/condensation stays in the oil instead of evaporating.

For these reasons, manufacturers recommend changing the oil before sitting for a prolonged period of time.

SHOULD I FILL THE TANK OR LEAVE IT EMPTY BEFORE STORING FOR THE WINTER?

When it comes to this issue you can find arguments that go both ways. The bottom line?

You should always stabilize the fuel to avoid residue buildup that clogs carburetors and fuel injectors. AWS also recommends fuel stabilizer with ethanol treatment to combat new issues in the marine industry due to the increase in ethanol in gasoline found at the pump.

SHOULD I TRAILER MY BOAT WITH THE TOWER UP OR DOWN?

Always trailer your boat with the tower up position. This locks the tower in place and eliminates towing vibration. We also recommend taking any mooring covers off before transporting your boat down the road.

Steve Damman Meet Steve Damman, Steve grew up enjoying boating and water sports lifestyle in TC. While attending GVSU he joined our staff at AWS working his way thru school.

Upon graduating with a degree in business and marketing Steve joined AWS taking the position of managing our online e-commerce business. Steve is excited and ready to move back to TC to help manage this location and serve the boating community of northern Michigan.

HOW DO I REMOVE A YELLOW STAIN FROM THE BOTTOM OF MY BOAT?

Use a cleaner like Zap or Zing to remove the yellowing discoloration below the waterline of your boat. For hard water spots pick up a bottle of Meguiar’s Hard Water Spot Removal.

It easily and gently removes water spots from fiberglass, stainless steel, windshields, and more. Wash and rinse the boat then follow up with a quality marine wax.

WHAT CLEANERS DO YOU SUGGEST TO CLEAN THE INSIDE OF MY BOAT?

A good marine grade all-purpose cleaner works great for removing mildew stains, fly specks, ground in dirt, or grease. After a thorough cleaning, finish with a coat of 303 protectant. This will help prolong the life of your interior by protecting from UV rays and keeping future stains from setting into the vinyl.

WHAT ELSE DO I NEED TO DO IN THE FALL TO MAKE SURE MY BOAT IS READY FOR THE SPRING?

Manufacturers recommend an annual service inspection to insure years of troublefree operation. Simple issues like a worn out impeller, water in one of the fluids or an out-of-alignment drive coupler can cost thousands in repairs if not attended to in a timely manor. Our AWS winterize packages include preparing your boat for the winter months, an oil change, an inspection to ensure your boat is ready for the spring, and a free summarize service to check your boat again in the spring and verify it is ready for the lake when you arrive to pick it up!

SCHEDULE YOUR SERVICE APPOINTMENT TODAY FOR FIBERGLASS REPAIR, PREVENTATIVE MAINTENANCE, WINTERIZATION, DETAILING, STORAGE, SWIM DECK RETEAKING, & MORE. Hudsonville (616) 896-3100 Traverse City (231) 943-3434 Fenton (810) 629-1342 Grandma always says, “An ounce of prevention is worth a pound of cure!”

Brett Dense Brett joined the AWS team at the age of 15 as a member of our tournament wakeboard team. Brett was a CWB regional factory team rider and also worked at the Hudsonville pro shop before receiving a degree in accounting from Michigan State and a Masters in Taxation from San Diego State. Brett spent the last few years working as a CPA and recently relocated to Traverse City to help manage the Traverse City location.

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2011

TIRE SERVICES

BOAT CLEANERS $11.95

$8.95

Zing

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Bio-Kleen Cleaner

$9.95

Bio-Kleen Armor

$19.95

Meguiar’s Marine Wax

TRAILER GUIDES $19.95

NOW AVAILABLE FOR TRAILERS BOARDSHORTS & SANDALS

BUY 1 GET 1

50% OFF

expires 10/31/11 *Not valid with other offers or coupons.

CONSIGNMENT SALE LISTING $250

SWIM DECK RETEAK

!

D L O S

$39.95 Sikkens

Includes inspection, photoshoot, and listing your boat on websites like boattrader.com and actionwater.com. *Does not include selling fee.

SEND IN YOUR CALENDAR PHOTOS Pick your top boating photos of 2011 and submit them for our calendar contest at calendar@ actionwater.com. Remember to send high-resolution photos of 1MB or higher! We’ll select the best photos and create another calendar full of boating fun for your refrigerator for 2012.

USED BOATS View photos, videos, options, hours, and condition of all used boats at www.actionwater.com

MASTERCRAFT X-SERIES WAKEBOARD BOATS INBOARD/OUTBOARDS 2008 40th Anniversary X-Star

$75,995 (TC)

2007 Cobalt 272

$72,900 (HV)

2005 MasterCraft X-45

$51,900 (HV)

2007 Tahoe 195

$22,900 (HV)

2001 MasterCraft X-9

$28,500 (HV)

1999 Sea Ray 190 Signature Cuddy

$14,900 (HV)

MASTERCRAFT DIRECT DRIVE

CRUISERS & CUDDYS

2010 Tournament Team ProStar 190

$47,900 (FT)

2009 MasterCraft Prostar 197

$41,000 (TC)

1989 Four Winns 245 Vista

2008 MasterCraft ProStar 214

$44,000 (TC)

OUTBOARDS

2008 MasterCraft Prostar 197

$39,900 (HV)

1957 Wagemaker Wolverine

1987 MasterCraft Prostar 190

$7,900 (FT)

$12,000 (TC)

$9,900 (HV)

YACHTS OTHER INBOARDS

1996 Avanti 3488

2007 Moomba Outback LS

$29,900 (HV)

1994 Malibu Echelon

$11,000 (FT)

ELECTRIC

1994 Ski Nautique

$4,300 (HV)

1995 Duffy 16 Lake Cruiser

$44,900 (HV)

$12,900 (FT)

You can now browse our inventory online easier than ever! actionwater.com is now customized for mobile devices.

“IT’S AWESOME” “A GREAT NEW WAY TO CRUISE AROUND THE LAKE”

PRSRT STD

“A FUN NEW CORE BODY WORKOUT!”

PADDLE BOARDS STARTING AT $799.95

U.S. POSTAGE PAID GRAND RAPIDS, MI PERMIT NO. 1 4155 32nd Ave. Hudsonville, MI 49426 616-896-3100 800-394-3227 www.actionwater.com

Feeling Social?

Catch the Buzz online at: Facebook.com/actionwater Twitter.com/actionwater Blog.actionwater.com

Visit AWS for a paddleboard demo today! We just restocked on our best selling styles and know you’ll enjoy stand up paddling just as much as we do!

DEMO MODELS ON SALE! EXTEND YOUR SEASON

NEW PSYCHO 4/3 SUITS IN STOCK!

NEOPRENE TOPS, WETSUITS, & DRYSUITS!

The Psycho 1 is the ultimate high performance cold-water wetsuit and is put to use by many of our shop employees! Ultra gooey double lined UltraFlex DS with minimal seam styling offers unrestricted mobility, and unmatched comfort. This suit is warmer than a drysuit and comes with a smaller price tag! Once you go Psycho you’ll never go back!

Heat boots now in stock!

5ml Heat boots provide warmth, traction, and support for Paddle boarding or dock and lift removal.

PROSHOP COUPON

$10 off any purchase of $50 or more $20 off any purchase of $100 or more

Must Present Coupon. Not valid with sale items, other offers, or custom orders. Limit 1 per family. Expires 10/31/11

AC TION WATER SPORTS FALL 2011 NE WSLE T TER

SHORTLINE