| How can we envision the city as an extension of nature’s ecosystems? In this field study we developed a brand strategy and foundational content for Biomimicry Frontiers, a non-profit company dedicated to building the next generation of habitats (building, homes and communities) using nature-based design. The purpose of this document was to introduce applied biomimetic strategies to potential partners, such as Tridel Real Estate. The project consisted of elaborating and defining meaningful market distinction through brand positioning. Once the business strategy was set in motion, our team worked on a body of research to offer a tangible look at the benefits of partnerships between Biomimicry Frontiers, OCAD and Tridel. | Team: BenjI Laflamme, Zoe Worsnip | Supervisor: Jamie Miller, PhD
