Just Born Partnership Proposal

Providing transformative experiences that connect our community through the arts.

Partnership Opportunities Prepared for

Mark Wilson mawa20@lehigh.edu Natasha de Luna nlg222@lehigh.edu

PARTNERING IN MULTIDISCIPLINARY PROGRAMS & ARTS & WELLNESS We want to thank Just Born for being a consistent sponsor for local area children to attend our matinee performances at Zoellner Arts Center. Your generosity has made a meaningful impact, and we are grateful for your support.

As we look ahead, we would welcome the opportunity to deepen our connection and explore new ways to collaborate.

At Lehigh University’s Zoellner Arts Center, we are deeply committed to fostering meaningful connections through the arts. In alignment with this mission, we are launching a series of innovative Arts & Wellness activities during the 2025-2026 season and would be honored to have Just Born support this groundbreaking initiative in its early stages.

TRANSFORMING HEALTH THROUGH THE ARTS In partnership with Lehigh Valley Health Network (LVHN), we are exploring how the arts can be a powerful tool for improving health. This initiative will empower local doctors to prescribe arts experiences to address a variety of physical and mental health concerns, offering a holistic approach to well-being.

ARTS HAVE IMPACT INVEST IN YOUR COMMUNITY

WELL-BEING CONCERTS At the heart of Zoellner Arts Center’s Arts & Wellness initiative are our Well-Being Concerts, which blend world-class musical performances with mindfulness and selfcare practices to create immersive, healing experiences for the community. These hour-long events provide both audiences and performers with a nurturing space for reflection, emotional release, and connection. Guided meditation, breathwork, and deep listening are integrated into the concerts, allowing attendees to experience the soul-nourishing benefits of music while gaining practical well-being tools that extend into daily life.

In collaboration with Carnegie Hall’s Weill Music Institute and the Mindful Child Initiative, Zoellner will pilot four to six Well-Being Concerts throughout the year in hospitals, schools, churches, and outdoor venues. Each concert will welcome between 150 to 300 attendees, with programming that promotes mindfulness, emotional resilience, and relaxation. Featuring renowned performers and expert facilitators, these concerts will combine music, movement, and storytelling to foster shared experiences and community healing.

THE LULLABY PROJECT In collaboration with Carnegie Hall’s Weill Music Institute, Zoellner Arts Center is proud to bring the Lullaby Project to the Lehigh Valley. This initiative empowers expectant and new parents, caregivers, and families to compose personalized lullabies for their infants, offering a deeply therapeutic and creative outlet during the early stages of parenthood. The project nurtures emotional connection, supports early childhood development, and celebrates the unique stories of each family through the universal language of music.

EXPLORING HOW TECHNOLOGY CAN CONNECT TO HISTORY We would like to invite Just Born to be the sponsor of Traveling While Black: A Virtual Reality Experience, a powerful and immersive installation presented by Zoellner Arts Center.

Traveling While Black is a groundbreaking virtual reality film by Academy Award winner Roger Ross Williams and Emmy Award-winning Felix & Paul Studios. This experience transports viewers to the historic Ben’s Chili Bowl in Washington, D.C., where they witness a series of intimate conversations with patrons reflecting their personal experiences with restricted movement and race relations in America.

Confronting the way we understand and discuss race in the United States, Traveling While Black serves as a catalyst for critical dialogue--highlighting the continued challenges minority travelers face today and underscoring the importance of remembering and learning from the past.

The installation will recreate the interior of Ben’s Chili Bowl, offering audiences an artistic and immersive experience that blends storytelling, history, and technology.

Sponsorship of this impactful installation would position Just Born as a supporter of arts-driven civic dialogue and an advocate for innovation in storytelling and community engagement.

We would be honored to recognize Just Born’s leadership through this presentation.

Let us know if you’d like to explore this opportunity further.

SPONSORSHIP OPPORTUNITIES FOR JUST BORN A $20,000 sponsorship will position Just Born as an early adopter of Zoellner Arts Center’s Arts & Wellness Initiative, as well as a champion of innovative technologies used to share the diverse stories of Americans.

This generous support will underwrite: • One public Well-Being Concert, proudly presented by Just Born, helping to promote wellness, connection, and community through the arts.

• The pilot phase of the Lullaby Project, a collaboration with Carnegie Hall’s Weill Music Institute that supports emotional bonding and early childhood development through music creation for expectant and new parents.

• School-age children attending a matinee performance of Sphinx Virtuosi on October 3, 2025.

• The virtual reality installation Traveling While Black, an immersive experience highlighting the ongoing conversation around race, mobility, and equity in America.

If Just Born is able to consider a $20,000 sponsorship, here is the proposed allocation: $5,000

Traveling While Black Installation

$5,000

Sphinx Virtuosi school matinee

$7,500

Well-Being Concert

$2,500

Lullaby Project

EXCLUSIVE BENEFITS FOR JUST BORN As a valued sponsor, Just Born will receive: Season-long Bravo recognition in the playbill Fifteen (15) tickets to each sponsored performance Ten (10) tickets to the public sponsored Well-Being Concert Ten (10) tickets to the Sphinx Virtuosi Well-Being Concert on October 1, 2025 Private showing of Traveling While Black for Just Born Private arts-based post-activity following Traveling While Black for Just Born Logo placement in marketing collateral for selected performances, with a hyperlink on the event webpage Full-page acknowledgement in the season playbill (premium spot) Invitations to pre-show receptions (when available) Access to share company information via the corporate information table at sponsored events On-stage introduction of sponsored events Complimentary use of a Zoellner space for a private corporate event (Black Box or Lobby spaces, subject to availability) We look forward to the opportunity to recognize Just Born’s leadership in both community engagement and support of the arts.

Contact: MARK FITZGERALD WILSON Executive Director Zoellner Arts Center 610-758-5301 • mawa20@lehigh.edu CANDI STAURINOS Director of Community Engagement & Impact 610-758-3414 • zcs2@lehigh.edu 420 E. Packer Ave. | Bethlehem, PA 18015