On -G uard
N0655734
Brand Bible Zoe Olizabeth Ellis
Overview of Brand
History
Designed for a final year major project, at Nottingham Trent University in 2018.
Vision
To have the best fencing protection on the market. The On-Guard is a chest protector designed for women by women. Using fencing experts to evaluate and test the On- Guard, we keep the user at the forefront of our designs. We know that comfort is just as important as the protection that the On-Guard offers.
Product Features
The On-Guard features removable tube guards and an innovative shape to help stop the protector from digging in to your skin. There are shaped strap holes to reduce the risk of the guard cracking and improved durability. Removable straps improve hygiene.
Logo specification
Full logo is white on black background
White used HEX/HTML FFFFFF
Black used Pantone 19-0303 HEX/HTML 2D2C2F
Font is Orator Std
Standard size for product and in print is 30mm.
Other preferred sizes if needed are 50mm & 60mm.
If different scale needed scale in increments of 10mm
Icon logo black on white background.
Black used Pantone 19-0303 HEX/HTML 2D2C2F
White used is transparent. Use full logo if background is not white
Standard size for product and in print is 30mm.
Other preferred sizes if needed are 50mm & 60mm.
If different scale needed scale in increments of 10mm
On -G uard On -G uard
On -G uard
30mm 50mm 80mm 30mm
Typography palette
Orator Std
Use Orator Std Medium for headers and titles. Underline main titles.
Minimum font size 12pt. Max font size 30pt.
Standard size for print 11pt. Use capital letters for beginning of each word.
SansSerif
Use SansSerif Regular for Main body of text
Minimum font size 10pt. Max font size 20pt.
Standard size for print 10pt.
Use Black font on white backgrounds and use white font on coloured backgrounds. Do not use ampersands.
Color palette
Jet Set to be used as logo colour.
RGB 8 55 55
HEX/HTML 303737
Blue Fog to be used as main highlight colour.
RGB 153 173 191
HEX/HTML 99ADBF
Red Orchre to be used as secondary highlight colour.
RGB 145 56 50
HEX/HTML 913832
Purple Sage to be used as secondary highlight colour.
RGB 114 105 125
HEX/HTML 72697D
Social media guidelines
Social media to use, Facebook, Instagram and Twitter.
Use icon logo for profile image.
Profile name "OnGuard".
Bio information "On-Guard chest protector designed for women by women".
Only use images that follow image specifications.
Do not add filters to images.
Always hashtag "fencing" and "onguard". Additionally, add any other appropriate hashtags.
Have high engagement with users. Reply to as many comments as possible. Like all the comments. Follow the users back when possible. Advertise offers and discounts on the platform.
Use story feature to promote any events or competitions we are at.
Image use specifications
Images of the product not in situ should be in colour. The background of the image can be any colour from the colour palette.
When using images of people make the image black and white. The background of the image can be any colour from the colour palette.
Make sure to use a diverse range of people. Preferably image of people should be from straight on, front or back view.
Leave negative space at the top of images.
Examples
