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Cake’n Bake (fall 2010)
DOHALAND Community Center (fall 2011)
Parametric Food Trays (fall 2010)
The Twelve Apostles (fall 2011)
Architects’s Gallery (spring 2010)
Philippine Chamber of Commerce (spring 2011) Luminaire (spring 2011)
Portable Housing (spring 2010) World Cup in Horse Racing (fall 2009) Miscellaneous Work
SUMMARY OF QUALIFICATIONS • • • • • • • • • • • • • •
Proficient using the Adobe Creative Suite 5 (Photoshop, Indesign, Illustrator, Premiere, Aftereffects) Proficient user of Autodesk software (3ds Max, Maya, Revit) Familiar with Autodesk software (Maya, Autocad) Familiar with Rhinoceros 4.0 and Grasshopper Proficient user of Vray Proficient user of Sketchup Familiar with Zbrush Excellent hand drafter, as well as freehand sketching and painting Excellent hand model maker using variety of materials (basswood, millboard, white card, paper and foam core) Trained in woodworking Trained user of laser cutter and prototyping printer Excellent in team environments Strong leadership, communication skills in addition to strong independent work ethics Quick learner and always eager to attain new skills
EDUCATION • Virginia Commonwealth University Qatar, Doha, BFA, Interior Design. Expected date of graduation: May 2012 • High School of Applied Arts, Sarajevo, HT, double major in Advertisement Graphics and Printmaking
AWARDS AND HONORS • Participated in design charrette for redesigning the Sheraton hotel in Doha. Presentation was exhibited in the Islamic Museum of Modern Art in Qatar. • Awarded full tuition Scholarship, Virginia Commonwealth University Qatar. • Received award designing a trophy for the World Cup for Horse Racing, Paris. • Enrolled in the Honors Program, Virginia Commonwealth University. • Exhibited works of art for “Que es tu?” with a world recognized illustrator Enki Bilal, Paris. • Received first prize for directing and editing a short movie, Sarajevo. • Received Recognition for participating in the Public awareness campaign for” Handicap International”, Sarajevo.
EXPERIENCE • Interior Design Internship, FITCH, Doha. Responsibilities included interior design concept development, research, brand development, communicating with clients, 2D and 3D renderings, presentation development and presentations (2012). • Interior Design Internship, Mathaf Museum of Contemporary Art, Doha. Responsibilities included gallery design, lighting design, development of construction documents, gallery inspections, as well as working with art dealers (2011). • Remote Employment as a 3D Artist, Dynamic Animation Systems, Washington DC. Responsibilities included concept development, space planning, 3d modeling, texturing and rendering of virtual interiors (2011). • Teaching Assistant, Virginia Commonwealth University, Doha. Responsibilities included research, model-making, rapid prototyping, PHD assistance, as well as the tutoring of undergrad students (2010). • Community Development Advisor, Qatar Foundation, Doha. Responsibilities included meditating conflicts, maintaining fire safety standards as well and health standards (2009). • Graphic Designer, Qatar Foundation, Doha. Worked on various information and design solutions for Education Division. Responsibilities included information, booklet and poster design, as well as working as an onboard member for space planning of the Student Center in Qatar Foundation (2008).
LANGUAGES • Bosnian (Croatian, Serbian), German, English
Musheireb is a project that aims to transform an old urban center of Doha into a modern region inspired by traditional Arabic & Islamic architecture. The Heart of Doha Project is an aspiring project of urban reconstruction that covers approximately 35 hectares in the center of the city. By encouraging simple design principles such as respect for regional norms and environmental strategies, and promotion of contemporaneity rooted in heritage. The Heart of Doha aspires to regenerate the historic core of the city and to act as a stimulus for future wider city renaissance. Its ultimate objective is to propose a new design direction in Musheireb is project that aims to transform an old urban center of Doha into a modern region inspired by traditional Arabic & Islamic architecture. The Heart of Doha Project is an aspiring project of urban reconstruction that covers approximately 35 hectares in the center of the city. Its ultimate objective is to propose a new design direction in architecture and planning for the cities of the Arabian Gulf.
Dohaland Community Center
The Community Center aims to provide a small socializing hub for Indoor Climbing. The target groups are young Arabs and expats who are seeking for an innovative place to gather and pursue physical activities. architecture and planning for the cities of the Arabian Gulf.
Client’s goals The Msheireb project aims to portray Qatar’s will to provide with quality of life, ensuring that Qatar’s heritage and culture evolves together with the country, its people and culture. The project Musheireb aims to link the gap between the historic Doha, and the leading, global capital. This project draws from its traditional architecture and urban planning, and applies that knowledge to build a sustainable and beneficial community of the future. Preserving cultural and historical background the design solution is to incorporate Islamic pattern within the concept.
Designer’s goals To create a small Community Center that will provide visitors with a unique Indoor Climbing experience. As this is the main feature of the center, this will give people opportunity to engage in an activity that is to this time not present in Doha. Islamic patterns are a crucial design element, and will be incorporated throughout the building structure and the actual climbing wall. The sustainability component of the project consists of focusing on daylighting systems that make use of the climate and reduce operating costs.
Islamic pattern Patterns are a part of Arabic artistic culture and history. Therefore, patterns are adopted within the project of Musheireb and the Community Center. Parametric applications allow for individualization and a more innovative and modern touch.
Rock formations Wall climbing is the main feature of the Community Center. Rock formations serve as natural resource for the pattern development as well as the overall look and feel of the interior environment.
Programming
Entrance
WC Climbing wall
Security Open offices
Lobby
CafĂŠ
Open offices
Shop Changing room
Shower
Reading room
WC Doctor
WC
Prayer room
IT Prayer room
Storage
Marketing Management
Staff
Staff
Doctor
Marketing Assistent
IT
Section A Prayer room
WC
Prayer room
Lobby
Open offices
Doctor
WC
Second floor
Changing room Storage
CafĂŠ Climbing wall
Section A
Storage Shop
WC WC
Public area Staff
Lobby
Small climbing wall
Storage
The Community center consists of two floors. The first floor is public space, providing visitors with spaces required by the client. The second floor consists of the doctor space as well as the area for the staff.
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12 Apostles Is located on the is situated at the De Oudekraal Bay in Victoria Road. Surrounded by indigenous vegetation, with the Atlantic Ocean right next to it, gives the Twelve Apostles Hotel a setting and location that is unique. Because of the location visitors can enjoy mild winters and a pleasant summer.
The designed hotel room faces the Atlantic ocean making use of the natural daylight in the afternoon as well as wide warm color spectrum during the s unset over the ocean.
space planing & furniture floor plan
The floor plan is designed to maximize usable space taking the American Disability Act into account, as well as to provide a luxurious space with a large bathroom and spacious bedroom. The rectangular layout forms a minimalistic floor plan, that walks on the border to brutalism. To give it a more organic touch, suiting the concept of African heritage and nature, materials and colors played a crucial role.
The hotel room is designed to appear as spacious as possible, to add to the luxury fealing of the space. The color palette is somewhat muted and light, focusing on the view through the two large windows that reach from floor to ceiling. Punches of green color are added to make a visual connection between the interior and natural
environment, where the hotel is situated. Also the dark circular area creates a connection between the rooom and the bathroom. This link is also made through the use of wood flooring which apears to be the same in the bathroom and the bedroom.
The circular leather flooring together with the fan and dark background on the recessed ceiling create a visual focal point and highlight in the bedroom. Regardless of the visual impact it has, the circular shape draws back on the traditional African dancing. The circular motion of the fan which turns to one side plays with that idea as well. The abstract representation forms luxurious spot that tells a short story about African tribes, without being literal. Another detail on all walls, that creates bond between the suite and its environment is a poem about South Africa, written by Wayne Visser.
3d renderings
Philippine Chamber of Commerce was an interior studio project that drew its concept from the nature of the Philippine islands. The main structure and visual components of the design were created by investigating and slicing the existing topographical surface into planes.
Philippine Chamber of Commerce
These rice terraces were also the inspiration for the concept of using the topographical surface as the concept for the chamber of commerce. The Chamber of Commerce was to be located on one floor of an existing building in Doha, in the area of West Bay. A floor plan was provided with the task to design a portion of the floor.
Using the narrow corridor it is possible to create a focal point that can assist visitors in navigating through the building and finding the reception as well as the gallery without using signage.
Space planning was a crucial element of the office design, because function dictated its success and the success of the project. Without functional and maximum utilized spaces the whole project would fail. Therefore, most of the time was spent analyzing walking paths, space adjacencies and the tasks every space has to fulfill. This process shows just some major steps and changes in the space planning development.
The ceiling was the main carrier of the concept and a visual point of interest that binds together all spaces in the building. Therefore, effort had to be invested into analyzing all functional parts of it, such as: lighting, HVAC system, electrical wiring and fire safety. Parametric modeling systems were of great use getting quick models that can be prototyped quickly and analyzed for structure as well as visual and acoustical properties.
Parametric script developed for the ceiling
Section A
Section B Looking at the section view, the concept of toposurfaces is implemented through wall partitions that clap together and create layering. Stone, a natural material, was used for walls, creating a neutral area between the wavy ceiling and the patterned floor. Lime green is used as a punch color creating visual interest, and leading the viewer’s eye through the space. Wall-washers are used to create some visual interest in long corridors, breaking up the wall planes.
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Luminaire
The concept of this luminaire was mimicking nature. The goal was to create a flower, not through materials but through light. LED technology was the best choice, creating a sustainable and eco-friendly solution. It offers durability with a full range of RGB colors engaging the viewer by mixing different colors and changing light intensity. The greatest challenge, but also the most exciting part about working with LED technology, was to operate in a new field, since LED in living spaces is something that just recently came up. Because of that, something as simple as an electric circuit board that had to be custom made, I had to learn from my own mistakes, since not much reference was provided, as it usually is for an undergrad student.
Diffuser
Using convex lenses, the light can be bent into different shapes depending on the position and shape of used lenses.
The upper part of the luminaire creates an ambience light using a 20W diffused bulb. It can change color and intensity depending on the user’s needs. Its ability to evokeinterestthroughinteraction makes this fixture an interesting focal point, even after a long time of use.
LED Bulb
Convex Lenses
Cover
LED Strips Electrical Wiring Battery
This part of the luminaire serves as the visual focal point but becomes emergency light in case of fire or power outage. It runs on a separate battery and can sustain constant power for 10 hours.
Cake’n Bake
Expand Your Emotions
Cake’n Bake was a university-based branding project in cooperation with FITCH, an international British branding company. The task was to create a fully developed identity and flagship store, located in a mall in Doha. This shop itself had to follow IBC requirements, as well as ADA codes. Focus was also put into a lighting study as well as sensory design and circulation paths.
3D rendering
The concept of the shop is a sliced cake. Through its combination of colors the shop creates a dissonant and unique focal point in a mall. The space is supposed to attract both genders from all ages, social and economic groups. It serves mainly as a shop focusing on product display, but has also a “Customize Me” and a “Taste Me” area, as well as a café on the first floor. Also, a “Showcase Kitchen” is located in the café allowing customers to look over the chef’s shoulder, while enjoying a drink or a slice of cake.
3D perspective rendering
Surf.-mount. lum. with white ref. o. 1/28W, for T16 lamps, Slave luminaire for DSI control with digitally dimmable electronic ballast. The unique and easy Miral quick installation method saves up to 50 % installation time compared to conventional installation with slotted washers.
Wall-/ceiling-mounted luminaire; lamps: 1/22W T16-R; control gear: uniformly illuminated polycarbonate diffuser; diffuser treated against yellowing and static charge. Dimensions: Ø320 x 76 mm; weight: 2.5 kg.
Ceiling recessed luminaire; lamp(s): 1/14W TC-TEL; horizontal lamp position; with high frequency ballast, (separate unit) ; reflector: smooth, white painted; flange white; reflector/flange unit made of high-quality UV-resistant polycarbonate.
Pendant luminaire direct/indirect with D-louvre 2 x 35W, for T16 lamps with digitally dimmable electronic ballast, luminaire housing made of extruded aluminium sections with die-cast aluminium end pieces.
3-circuit spotlight with univ. adapter, titanium. Lamp(s) possible: 1 x PAR 30/ 75 W, 100 W or 1 x PAR-CB 30/ 75 W. Lampholder: E 27. Dimensions: 108x108x160 mm. Weight: 0.4 kg
High-bay reflector luminaire in IP54 for zone 2/22, temperature class: T2, 1/150W, HIT G12 KSP ZO2 IP54 EEx nA II 3G T2 / 3D T280°C.Dimensions: 340 x 340 x 515 mm, weight: 4.55 kg.
LED spotlight, silver; with Zumtobel 3-phase universal adapter; optimum accent lighting, especially in retail and showroom areas; compact design with minimalist look; includes high-power LED module with secondary lens optic for precise, uniform light distribution; lamps: 1/30 W LED warm white (3000 K) 25° FLOOD beam pattern; colour rendering: RA>80, 1150 lm (neutral white version) / RA>90, 900 lm (warm white version) projected light; UVA-free and IR-free light; service life: 50,000h; comes with converter (power factor: 0.95) in separate Polycarbonate glass ADAPTER TRACKBOX; mains voltage: 220-240V/ 50/60Hz.
Spherical pendant luminaire; lamp(s): 1/40W QT14; lampholder: G9; polycarbonate sphere with semitransparent reflective chrome plating; includes opal glass internal sphere as design element to enhance room depth and reduce glare. Dimensions: Ø250 mm, total length approx. 3000mm; weight: 1.25 kg.
FLORESCENT
LED safety luminaire providing min. 5 lx illumination of fire-fighting and first-aid equipment and danger spots. Maintained or non-maintained mode. For use in rooms of ceiling height 2.2m to 7m. Luminaire dimensions: Ø85 x 31 mm. weight: 0.26 kg. Luminaire tested to EN 60598-1, EN 60598-222, EN 1838 and DIN 4844. ENEC test certificate.
Light intensity
The ERGOSIGN AB central NSI 1/8W escape sign luminaire is a centrally supplied luminaire, with central monitoring, includes T16 8 W lamp for maintained or non-maintained mode, light colour 640K at 400lm. Degree of protection: IP40. Class of protection: SC1
HID HALOGEN EMERGENCY INCANDESCENT
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As a part of my work-study as Assistant for Professor Johan Granberg, I worked together with two other students, Rana Rwaished and Spencer Gregson, on a concept for parametric Lebanese food trays. The trays are composed in a set; when placed together they form a geometric Arabic pattern. The crucial part of it is that the trays can be prototyped in endless variations, shapes,patternsandnumbers,through the procedural formula we have developed. This allows us to create unique sets, keeping the volume inside every tray the same no matter what shape it turns into. The whole process of reforming and patterning takes just a few seconds making it very cost- and time-efficient.
Parametric Food Trays
Script
One point in 3D as reference, the rest is script generated, not modeled
Control of tray volume and edge thickness
Our first prototype was a simple wooden model, serving as a research tool for cultural behavior and order in which food has been eaten. It allowed us to study and understand how the “Ritual� of eating takes place in Lebanon.
Sliders to control tray pattern shape, number of trays and their shape
Finnaloutput of trays
Floating Gallery
The Floating Gallery is a conceptual structure that can be docked into a harbor, serving as a gallery or a green park. The gallery itself is submerged underwater, leaving a green platform that floats on the surface.
Photoshop environment rendering
Photoshop perspective rendering
3D top view rendering
3D perspective rendering
Photoshop perspective rendering
A Portable Architecture for Qatar ...improving migrant workers’ living conditions through design
A low-tech, economical solution for modular container housing. This concept for living and sleeping space combines traditional furnishings with contemporary efficiency, providing a comfortable space for migrant workers while socializing, relaxing, eating and sleeping. Taking into consideration certain design criteria, including the local climate and keeping the space cost-efficient, we looked for ways to address the need for a balance between shared and private space.
The structure is modular and made out of shipping containers, allowing easy transportation, construction and deconstruction.
Flexible furnishings such as beds that fold into the wall or convert to sofas, boxes that convert from coffee tables to chairs to beds, etc. These suggestions can be constructed out of laminate-clad MDF for an easy-to-clean, durable solution.
Natural fibers such as sisal and rattan (made from palm trees) are traditionally used in hot and arid climates because of their temperature moderating abilities and cost-efficiency. These can be used for window treatments for sun shading, furniture, and fabrics for covering cushions. Traditional sleeping mattresses, popular in warm climates, are often constructed out of sisal filled with cotton. Rattan and wicker furnishings are hard-wearing, comfortable, eco-friendly and low-cost.
As a part of the horse racing cup in France, I had the chance to compete and design one of the trophies for the year of 2009. The cup was sponsored by the Equestrian Club in Doha, and the trophy was manufactured in Italy.
World Cup 2009 Trophy Competition
Through the fusion of Arabic design and French Art Nouveau this trophy was chosen to represent the cup and teamwork between the French organizers of the event and Qatari sponsors.
3D renderings
Since I have begun my design education through fine arts, drawing and painting were not only a very important tool in my everyday life but also in my designs and presentations and process work. I think with a pen on paper, using a line to create form, function and fiction.
Miscellaneous Work
3d perspective rendering
Photoshop rendering
Watercolor rendering
Pecncil drawing
Photoshop rendering
DSC_0026.NEF
DSC_0030.NEF
Dynamic mashrabiya prototype
Photoshop perspective rendering
3d rendering
Photoshop digital painting
Photoshop painting
Watercolor
Photoshop top view rendering
n: Zlatan Pejdah t: +974 6604 1415 m: pejdahz@gmail.com