MSc International Marketing and Management Thesis Defence

THESIS DEFENCE 8-9 June INTERNATIONAL MARKETING AND MANAGEMENT

ON CAMPUS

8 June

10:00-10:25 The Role of Political Ideology in Consumer Product Judgement and Willingness to Buy Local and Global Products | Armonas Karolis 10:25-10:50 The Effect of Influencer’s Presence on Millennials Attention in Social Media Advertising | Daukšaitė Dovilė 10:50-11:15 The Role of Marketing Communication in Consumer Brand Loyalty for Tennis Equipment Brands | Makauskaitė Aleksandra 11:15-11:40 Value Elements Driving the Choice of a Commercial Real Estate Platform in Lithuania | Maldūnas Aurimas 11:40 – 12:00 BREAK 12:00-12:25 The Impact of E-Service Quality and Customer Characteristics on Customer Willingness to Purchase Beauty Products of Lithuanian Brand. Mediating Effect of E-Trust | Muraškaitė Renata

ON CAMPUS

8 June

12:25-12:50 The Impact of Internal Employer Branding on Employee Engagement and Retention: the Moderating Role of Social Identity | Narkytė Julija 12:50-13:15 The Influence of Color Attributes (Saturation and Hue) in Advertising’s Background on Purchase Intention and Willingness-to-Pay: the Mediating Effect of Consumers’ Emotions | Tendzegolskytė Asta 13:15 – 14:45 BREAK

ONLINE | JOIN DEFENCE

14:45-15:10 Trust and Risk Perception of Residential Real Estate Online Information Impact on Purchase Intention in Lithuania | Bartulytė Rasa 15:10-15:35 The Impact of Sustainability's Communication on Intention to Purchase Real Estate: a Moderating Generation Effect | Buzaitė Ieva

8 June 15:35-16:00 The Mediating Effect of Consumer Brand Engagement on the Relationship Between Electronic Word-of Mouth and Decision Making | Čiunkaitė Jurgita

JOIN DEFENCE

Chairman of the Assessment Committee: Assoc. Prof. Dr. Lineta Ramonienė Members: Doc.Dr. Asta Radzevičienė, Prof.Dr. Viltė Auruškevičienė, PhD student Živilė Kaminskienė, PhD student Sergejus Muravjovas

ONLINE | JOIN DEFENCE

9 June

10:00-10:25 Exploring Sustainable Circular Business Model Adoption Determinants: a Case of Textile Sector | Biržys Rolandas, Čirvinskienė Lina 10:25-10:50 Cybersecurity Awareness Impact on Consumer Behavior | Dovydaitis Jonas 10:50-11:15 The impact of Country-of-origin Cues on Willingness to Buy Beauty Products: the Moderating Role of Self-esteem Trait and Body Image Appearance Orientation | Glodenytė Austė 11:15-11:40 The Impact of the Digital Transformation on Buying Intention in the Automotive Industry : a Moderating Effect of Consumer Innovativeness | Granger Robin 11:40 – 12:00 BREAK 12:00-12:25 The Moderating Effect of Self-confidence in the Relationship Between Influencer Marketing and Willingness to Buy | Kudzmanaitė Agnė 12:25-12:50 Attitudes of Decision-makers Towards Account-based Marketing Tactics in B2B Technology Industry | Puodžiukaitė Ieva

ONLINE | JOIN DEFENCE

9 June

12:50-13:15 Motives and Outcomes of Value Co-creation in the Public Sector | Survilaitė Eimantė 13:15 – 14:45 BREAK 14:45-15:10 The impact of Brand Distinctive Assets on Television Advertising Effectiveness in Lithuanian Telecommunication Industry | Urbanavičienė Miglė 15:10-15:35 Limited Edition: the Impact of Scarcity Appeal on Involved Consumers’ Purchase Intention | Vitkevičius Mantvydas 15:35-16:00 Privacy Concerns in Customers Acceptance of Facial Recognition Technology as an Innovative Method of Payment | Zubkova Yuliia

JOIN DEFENCE

Chairman of the Assessment Committee: Assoc.Prof.Dr. Lineta Ramonienė Members: Prof. Dr. Mantas Vilkas, Prof.dr. Monika Mačiulienė, PhD student Raminta Rimkienė