Odin's Rise

What is Odin

Odin is an architecture company focused on developing the blueprints, building plans, and budgets for all your construction needs.

*Officially Odin does not exist

Competent

Purpose | 2

Display in a brand design the kind of design competence you would want to see in your own planning.

Modern

A modern look is made to entice audiences that want to take their company’s construction to the next level.

Polished

A polished look shows professionalism. It shows that they know what they are doing. It also just looks good.

Brand Attributes

The three brand traits that Odin wants to display to their clients are Competent, Modern, and Polished. Odin wants to reflect these traits in all their branding.

TAGLINE

Official Slogan

Purpose | 3

Finish First

LOGO

Logo | 4

Background Odin uses rounded shapes to create a clean figure. The rectangles cut out of the O resemble a skyline as Odin specializes in literally building your company up.

BREAKDOWN

Logo | 5

Logo | 6

CLEARANCE

Using the dot of the “i”, there is a solid basis for clearance of the Odin logo Fully, it is about 12 dots wide and 6 dots tall

SIZING Odin looking great at any size is essential for their business. It must look great on anything.

This includes stationary, spreadsheets, blueprints, shirts, and even pens.

Logo | 7

COLORS

Color | 8

Though Odin uses Dark red, Dark blue, and Gold for their major branding, the primary color is Black. Black proves to be simple and clean while creating bold contrast on lighter surfaces.

The colorful secondary colors provide extra room for black to shine and provide flare to the wholistic view of the brand.

RGB 156, 3, 28 #9C031C

RGB 0, 0, 151 #000097

RGB 252, 199, 84 #FCC754

Dark Red

Dark Blue

Gold

#000000

#FFFFFF

Black

White

COLOR VARIANTS

The variations of Odin include what colors to place on top of another. These variants show how to place whites on contrasting colors and colors on whites. Gold and black is also used as a variant of the logo.

Color | 9

COMBINATION

Color | 10

DO

While there are several color combinations that can be used, some will not be. For the sleekness of the design, Odin does not mix the colorful secondary colors and allows the bold contrast to shine in the branding.

Black/White

White/Black

Red/White

Red/Black

Blue/White

Gold/Black

Gold/White

Black/Red

DO NOT

Black/Black

White/White

Blue/Black

Red/Blue

Gold/Red

Color | 11

Black/Blue

TYPOGRAPHY

Typography | 12

Elephant will be used for Odin’s titles and main headers. Other than those Century Gothic will be used. The main headers will provide a bold readable text that can be identified from a distance.

ELEPHANT – 60pt ELEPHANT – 40pt ELEPHANT – 32pt

elephant – 60pt elephant – 40pt elephant – 32pt

Century Gothic will be used for subheadings and paragraph text. The sans serif will be readable even in large chunks of text. When emphasizing things in paragraphs, bolding should be done.

CENTURY GOTHIC – 40pt CENTURY GOTHIC – 18pt

century gothic – 40pt century gothic – 32pt century gothic – 18pt

Century Gothic – Bold Century Gothic – Italic Century Gothic – Bold + Italic

Typography | 13

CENTURY GOTHIC – 32pt

TYPOGRAPHY SAMPLE

Typography | 14

Everything will use spacing 1.0 (or single spacing). This improves cohesiveness and overall makes Odin look more polished.

TITLE Subtitle

ABCDEFGHIJKLMNOPQRSTUVWXYZ.12345678910! @#$%^&*()_+{}:”><?.

ABCDEFGHIJKLMNOPQRSTUVWXYZ.12345678910! @#$%^&*()_+ {}:”><?.ABCDEFGHIJKLMNOPQRSTUVWXYZ. 12345678910!@#$%^&*()_+{}:”><?.

ABCDEFGHIJKLMNOPQRSTUVWXYZ.12345678910! @#$%^&*()_+ {}:”><?.ABCDEFGHIJKLMNOPQRSTUVWXYZ. 12345678910!@#$%^&*()_+ {}:”><?.ABCDEFGHIJKLMNOPQRSTUVWXYZ. 12345678910!@#$%^&*()_+{}:”><?.

MOCKUPS These next few pages will be made to contain the sample mockups using the logo.

Mockups | 15

This includes stationary samples, mailing, vehicles, merchandise, and sample website design

Mockups | 16

Mockups | 17

Mockups | 18

Mockups | 19

© 2022 Zion Nolan